PROJECT PROJECT PROPOSAL PROPOSAL BY LANA DALES
CONTEXT
The culmination of past projects has guided me towards my envisioned final project—a styling business incorporating a monthly mini zine and a dedicated app called Little Detail by Lana Dales.
During my initial two months at the Fashion Retail Academy, I have emphasised my passion for communication. This inclination led me to create a mini zine focused on 90s fashion with a contemporary twist as one of my first projects here at the FRA. Subsequently, for my First Major Project, I curated an 80-90 page Y2K magazine, comprising detailed articles and advertisements, an endeavour that resonated with my skills and interests. This experience solidified my decision to pursue the styling and communications pathway for my Final Major Project this academic year.
My envisioned styling business endeavours to introduce innovative and affordable styling solutions through an AI-powered app and a monthly mini zine. By addressing issues of affordability and accessibility, the business seeks to democratise fashion styling, catering to a wider audience. The mini zine will cover trends and insights, aiming to make styling more inclusive and accessible to the Gen Z demographic through both digital and print mediums.
ABOUT MY BRAND
LITTLE
DETAILS
MybusinessisdesignedtotargettheGenZ generationbutcanappealtoanyagerange
My magazine will commence as more female focused but as the business grows there will be more male focused issues being released in order to cater to both genders and gain inspiration from either issue
My brand will release a 25-35 page magazine every month to showcase this month'stopstylesandcurrenttrends
My app which can tell you your style, what colours suit you and key items which you should purchase. This is done through AI intelligence
Making styling more affordable and accessibleasmyuniquesellingpoint
The go-to place to find up-to-date fashion trends to save endless TikTok and Instagramscrolling.
PURPOSE
Thereisagapinthemarketwhichmybusiness willbefilling. Makeaneededchangeensuringmorepeoplecan affordandaccessstyling. Helppeoplefeelmoreconfidentastheywillgain knowledgeinhowtodressandwhatsuitsthem. Tosupportanindividualofanyagefindtheir style.MybrandistargetedatGenZbutcancater toanyagerange.
Givingtheaveragepersonaccesstoprofessional stylingwhichwillnotbreakthebank.
Givingconsumersthatsenseofluxury,asstyling beforehasalwaysbeenreservedformoreaffluent buyers.Mybusinessaffordscustomersthatsense ofluxurybutfornon-luxuryprices.
IS THERE A GAP IN THE MARKET FOR MY STYLING BUSINESS?
The most recent styling publication I could locate dates back to the 1990s, underscoring the absence of a similar offering for over 25 years. There is currently nothing comparable to my concept in the market. Access to affordable and convenient styling services is limited at present,andIaimtoaddressthisgap.
Therefore, I am particularly concerning styling accessibility and affordability. By democratizingthisservice,I aspire tomake it available toawideraudience.
Moreover, my business will contribute to fostering sustainability in the fashion sector. It will promote a mindful approach to consumption, advocating for quality over quantity, and endorsing the selection of durable, timeless pieces that can withstand the test of time. While acknowledging the necessity of incorporating fast fashion brands to cater to diverse budgets, the focus will be on guiding individuals towards making conscious, lasting fashion choices, thereby reducing wastefulpurchases.
Researchisincrediblyimportantasithelpsobtainrelevant informationaboutthetrendandstylepages.
Themagazineneedstobeuptodatetoberelevant,ifnotit canbedamagingtomybusinessandbrand.
Researchiskeytoascertainifmybusinessconceptisin demandandifitismarketabletothewideraudience.
RESEARCH
PRIMARY
Instagram Polls
Interviews
Surveys
Content Analysis
Focus Groups
SECONDARY
WGSN
Brand Websites
Business Of Fashion
Global Data
Past Magazines
MY TARGET CUSTOMER
SOPHIE
Age 24
Uni Graduate Lives in Nottingham
Doesn't have the time to scroll through TikTok or Instagram to find the latest trends.
Wants to start investing in a timeless wardrobe but doesn't know where to start
Loves hanging out with friends but never feels comfortable in what she wears as she doesn't know how to dress
Just started first job post uni so her budget isn't massive Doesn't know how to style herself
SKILLS
Iwillbedevelopingmycreativeskillswhendeveloping mybusinessforthisproject.
MyfashionskillswillalsobedevelopedasIwilltakemy stylingskillstothenextlevel.
Envisioningacaptivatingthemeiskeytothemagazines successandIwillworkhardtoimprovethisskillduring thetimecompletingtheproject.
Workingonengagingcontentwhichiskeyformeto developespeciallyformyfuturecareer.
AkeyskillIwilldevelopisstayingaheadoftrendsand forecastingstylesasthisiskeyformymagazines.In ordertomaintainrelevance.
Thisprojectwilldemonstratemyproblem-solvingskills. Whileaidingthedevelopmentalongtheway.
CostOfLiving
Crisis
The cost of living has affected so many consumers and brands. The importance of sustainability and affordability has been massive importance to consumers and my business focuses on this. Slow fashion has been on a rise and consumers are now looking for pieces that offer longevity and value for money which I showcase within my business.
The cost of living has affected affordability has been massively importance to consumers as my
Changing Trends
Trends can change rapidly, as research is key in order to ensure my magazine highlights key trends and styles when it is released. Otherwise, this would be pointless and it could damage and lose the business a lot of money. The app needs to stay up to date, but it is easier to manage with AI intelligence.
Sustainability
Sustainability Concerns
Concerns
Environmental and social impacts have caused to the increased sustainability concerns in the industry. My business will tackle these challenges as we promotes sustainability in fashion through our services by advocating for quality over quantity, durable and timeless pieces, and conscious fashion choices to reduce wasteful purchases.
Environmental and social impacts have caused an increase in sustainability concerns in the My business will tackle these challenges as we promote sustainability in fashion through our services advocating for quality over quantity, durable and timeless pieces, and conscious fashion choices to reduce wasteful purchases.
PLANNING
WeeklychecklistsoutliningmytasksensureI amorganisedandontrackwiththeproject.
IwillengageGenZindividualsviapollsand focusgroupstoassessmyprogressandgather feedback,asitgivesmerelevantknowledgeon currenttrends,styles,andthedemandsofthe consumer.
Ihopetogainvaluableinputfromanindustry experttohelpidentifyareasofimprovement.
Iwilllookintomultipledifferentprintedand digitalmagazinesofdifferentthemes,to identify,extractandincorporateintomy magazinestomakeitbetter.
IwillalsoutilisetheSWOTanalysistoidentify thestrengths,weaknesses,opportunitiesand threats.
I will evaluate the success of my deliverables along the project, I can do this by reflecting back to past projects, peer review, industry experts and focus groups. The purpose of doing these particular attributes is to make my business a success by analysing my strengths and any difficulties I will overcome by problem lective practitione
EVALUATION
EXAMPLE