Q1 2024 LA Fashion District BID Trend Report

TREND REPORT LA FASHION DISTRICT

ImageCredit:AlexanderG.|OrpheumTheatre

ABOUT THE BID

The LA Fashion District Business Improvement District (BID) is a private, non-profit corporation created and maintained by property owners. We serve the LA Fashion District community -- businesses, employees, residents, visitors, and more. Our mission is to help facilitate and provide a clean, safe, and friendly place to work, shop, live, and do business.

We serve a 107-block area generally between 7th Street to the north and the Santa Monica 10 Freeway to the south, and from Broadway to the west and Paloma Street to the east.

LA Fashion District BID services include:

CLEAN & SAFE -- The LA Fashion District’s sidewalks and public right-ofway are maintained and patrolled by our Clean and Safe Teams. Clad in the LA Fashion District’s historic signature yellow, these teams are on patrol 24 hours a day, 7 days a week.

The Clean Team crew is responsible for keeping up with the demands of the district’s cleanliness, and keeping the public right-of-way free of excess trash, graffiti, and so much more.

As goodwill ambassadors for the LA Fashion District, the highly visible staff of yellow-shirted Safe Team members welcome and enhance experiences for residents, visitors, and employees in the LA Fashion District.

MARKETING & EVENTS -- The Marketing Team is responsible for elevating the LA Fashion District’s brand. Through comprehensive

2024 BOARD OF DIRECTORS

KARA BARTELT

Hoxton Hotel

MARK CHATOFF

California Flower Mall

MARGOT GARCIA

The Hirsh Collective

TOM KEEFER

The New Mart

ERIC KIM

California Market Center

STEVEN KIM

Daily Investment

LISA KORBATOV

Fisch Properties

JESSICA LEWENSZTAIN

ANJAC Fashion Buildings, LLC

The Orpheum Theatre

marketing, communications, and special events program, the LA Fashion District BID promotes the LA Fashion District as a premier destination for shopping, dining, living, working, and doing business. Yearround marketing and communications activities include, but are not limited to: managing fashiondistrict.org, managing social media profiles, publishing monthly newsletters and quarterly reports, and producing annual reports.

POLICY -- The Policy department focuses on monitoring, researching, and reviewing State and Local municipal legislation, initiatives, and programs that may impact the Fashion District community.

DEAN NUCICH

Urban Offerings

DIANE H. PAPPAS

J&E Solutions, LLC

LAURIE ROSEN

Academy Award Clothes

LAURIE SALE

SCS Building Fund, LLC

KAYHAN SHAKIB

Raha Lakes Enterprises, LLC

BRIAN TABAN

JADE Enterprises

SUZETTE WACHTEL

KMW Enterprise, LLC

The LA Fashion District BID is 1 of 9 BIDs in Downtown LA and 1 of over 40 BIDs in the City of Los Angeles. A binding assessment levied on property owners funds BID activities, and a 15-member Board of Directors elected by district property owners oversees the organization.

To learn more about the LA Fashion District BID, please visit fashiondistrict.org.

YOUR OPERATIONS TEAM AT WORK

In January, Operations took proactive measures to address an increase in burglaries within the Fashion District. Through a strategic plan, we witnessed a significant decrease in burglaries towards the end of the month. Our commitment to vigilance remains steadfast as we continue to monitor and adjust our strategies accordingly.

In February, our Clean and Safe teams provided essential support during the bustling Valentine’s Day period, particularly in the Flower District. By deploying one Safe Officer per block and implementing a dedicated Clean Team group, we ensured a wellcoordinated effort to maintain cleanliness and safety. Notably, we observed increased collaboration from various city departments, including the Department of Transportation (DOT), LAPD, LA Sanitation & Environment (LASAN), and the Sheriff’s Department, contributing to enhanced street monitoring.

March saw increased activity, not only with Market Week, but also with Fashion Week being hosted at the New Mart. Our Safe Team implemented a special deployment plan for both by deploying information kiosks during Market Week, and foot beat officers for Fashion Week.

CONTINUED EFFORTS

The Operations Team welcomed its new Clean Team Manager, Emilia (Emi) Tapia. Emi comes to the district with vast operational experience, and we are happy to have her.

A third patrol vehicle was also added to the fleet! This new vehicle will help our Safe Team enhance their presence throughout the district, and it will be instrumental in deploying more dedicated patrols where needed. Dedicated patrols are those that take place in areas we deem as hotspots due to an increase in illicit activities.

As we progress into the remainder of the year, our dedication to ensuring a clean, safe, and vibrant Fashion District remains unwavering. We look forward to further enhancing our operations and serving the needs of our stakeholders and community.

Don’t miss out on our monthly “Updates from the BID,” featuring Clean & Safe highlights and statistics, among other important operational updates. Subscribe to the Fashion District newsletter today to stay informed and engaged with all the latest happenings.

fashiondistrict.org/subscribe

NewCleanTeamManager,EmiliaTapia

SafeTeammember

CleanTeammemberswithnewestelectricvehicleunits

11,697

MERCHANT CONTACTS

(check in with merchants to see if they have any questions and/or problems)

75

ROBERRY/ VANDALISM

(responding to calls about robberies or vandalism to property)

6,234

GRAFFITI ABATEMENT

(labor assistance to remove graffiti)

134

FECES CLEANED

(removal and cleanup of feces on sidewalks or curb lines)

SAFE TEAM STATISTICS

222

WELFARE CHECKS

(checking on a person who appears to be sick or injured)

899

357

CITIZEN ASSISTS

(provide directions, answer questions, or help look for lost vehicles)

59,834

LOCATION CHECKS

(checking the area, showing their presence, reporting any crime)

25

DISORDERLY CONDUCT

(responding to calls about disturbing the peace)

FIRES

(responding to calls for encampment, property, or trash fires)

CLEAN TEAM STATISTICS

7,567,616

SQ. FT.

PRESSURE WASHED

(equivalent to 8 Crypto.com Arenas)

167

SYRINGES

DISPOSED OF

(number of syringes collected and disposed of)

687

TONS OF TRASH COLLECTED

(equivalent to the weight of 5 antarctic blue whales)

43

WEED ABATEMENT

(trims or cuts of overgrown weeds or grass on sidewalks)

343

TRESPASSING

(responding to calls about individuals not authorized to be on a property)

16

DRINKING IN PUBLIC

(contact with people who are publicly intoxicated)

150

TRASH CANS MAINTAINED

(fix or restore damaged trash cans)

514

BULKY ITEMS REMOVED

(illegally dumped items like couches, mattresses, etc.)

HOMELESS COUNT

This page provides a comprehensive overview of our ongoing efforts to address homelessness in the LA Fashion District. Conducted monthly by our dedicated Safe Team Officers, the count occurs consistently on the same day at the same time, allowing for accurate and reliable data collection. Through this initiative, we aim to track trends, identify areas of concern, and implement targeted strategies to support individuals experiencing homelessness within our community.

COUNT BY MONTH

PERMANENT & VISITORS

*Based on the lower and upper limits, the approximate average numebr of permanent/transient homeless.

1,467

526

454

697

3

454

3

562

MARKETING HIGHLIGHTS

In this first quarter, our marketing team made significant strides in elevating our brand presence and engaging our community.

The team successfully secured a partnership with the ASU Walter Cronkite School of Journalism & Communication for content creation, enhancing the quality and diversity of our digital storytelling. Additionally, the quarterly update of the leasing opportunities page of our website was performed, providing potential tenants with comprehensive and up-to-date information.

VALENTINE’S DAY RECAP

Valentine’s Day in the Fashion District was bustling with excitement as foot traffic surged through the neighborhood, drawn by the allure of romantic gifts and vibrant blooms.

The larger flower markets like the California Flower Mall and The Original Flower Market of Los Angeles launched influential marketing campaigns, enticing visitors with enchanting floral displays and exclusive deals, supported by robust PR efforts and influencer marketing initiatives. Our BID complemented this buzz with strategic social media campaigns, inviting locals and visitors alike to explore the treasures of the LA Flower District.

As a highlight, we partnered with California Flower Mall & California Market Center to host a delightful bouquet-making class, spreading love throughout the district all month long.

Our ongoing efforts to boost stakeholder and community engagement remained a top priority, with continued outreach and collaboration initiatives. We are excited to build upon these achievements and further amplify our impact in the coming quarters.

We invite you to visit our website for additional resources and updates as we continue to expand our Business Resource Hub, providing valuable support and insights for our community’s growth and success.

596,147 BLOG PAGEVIEWS

37,118 TOTAL FOLLOWERS

68,562 TOTAL FOLLOWERS

87,870 TOTAL FOLLOWERS

12,287

PhotobyAlexanderG.

“LetLoveBloomintheFashionDistrict”Bouquet-MakingClass

FOR THE NEIGHBORHOOD

We’ve been busy working on several projects to enhance our district, and we hope you’ve noticed!

ART INSTALLATION AT 9TH/MAIN

Artist S.c. MeRo has been helping us transform the 9th & Main Street median. Since January, the median has transformed from “Peppermint Penguins” to a “Jurassic Parklet” and now “Magical Median”.

Catch the latest installation while you can!

WOMEN’S HISTORY MONTH

During Women’s History Month, we launched an initiative to spotlight and celebrate women-owned businesses within the district. This initiative not only raised awareness of these businesses but also fostered a sense of support and empowerment among women in our neighborhood. We received positive feedback from both stakeholders and the public, underscoring the importance of continuing to amplify the voices and achievements of women in our district.

We continue to be committed to creating a vibrant and thriving community. Be sure to follow us on social media to see what we’re up to next.

LOOKING AHEAD: EXCITING PR VENTURES ON THE HORIZON

In the past quarter, our collaboration with the Los Angeles Tourism & Convention Board (Los Angeles Tourism) has yielded remarkable results, further solidifying the Fashion District’s position as a premier destination in Los Angeles. Through hosting various FAM (familiarization) trips for media representatives from across the globe, we’ve showcased the district’s vibrant culture, diverse offerings, and unique charm.

A notable achievement on the horizon is our selection to host an IPW Press Tour during the upcoming IPW conference in May, often dubbed as the “Super Bowl of travel trade shows.” During this tour, we will be touring a group of international journalists through The Santee Alley, LA Flower District and City Market South, giving the group a chance to discover the cultural tapestry and dynamic energy of our district.

This opportunity not only underscores our growing partnership with LA Tourism but also signifies the Fashion District’s increasing prominence on the global stage as a must-visit destination.

“JurassicParklet”byS.c.MeRo “MagicalMedian”byS.c.MeRo

BackstageatLosAngelesFashionWeekheldatTheNewMart

@lafashiondistrict

POLICY UPDATE

BEACON PROPOSAL

The Beacon proposal was approved by the Board of Directors. This report aims to deliver clear, focused, and accurate economic analyses of the BID area, providing the BID with the economic data and analysis it needs to successfully advocate for the region.

Beacon Economics is a trusted leader in the field of regional and sub-regional economic analyses. We specialize in delivering comprehensive insights and practical recommendations to economic developers, city and county governments, private businesses, and other local stakeholders. Our goal is to provide in-depth understanding of specific trends within communities, empowering our clients to make strategic decisions that leverage local strengths and address challenges effectively.

This report will be a valuable tool for our future advocacy efforts with the City Council and other City agencies. Once this report is complete, a meeting with the Mayor’s Office of Economic Development will be scheduled to share the data.

SUPPORT CD14’S 2024-2025 BUDGET REQUEST OF $3.5 MILLION IN LAPD OVERTIME FOR DTLA

An action alert was sent to all Fashion District stakeholders to request community support to strengthen CD14’s request for additional overtime funding for the LAPD. The council office has successfully acquired these funds in the last two years. The LA Fashion District has benefitted from the additional Police coverage in Foot Beats (along Broadway, The Santee Alley, 7th $ Spring), Specialized Crime Suppression Taskforce (Vice, Narcotics, Gang unit), and Police security coverage for LA Sanitation, which allows them to conduct more frequent Care + Encampment clean-up operations.

Please consider supporting by submitting a letter and distributing it to your networks. It is a simple automated service that requires minimal contact information from you and should take only 2 minutes to complete. The LAPD is a strong partner of the LA Fashion District, and we rely on them to provide the support needed to ensure our district continues to thrive. I thank you in advance for your support.

SUPPORT THE LA CONVENTION CENTER EXPANSION

During the January board meeting, we discussed the BID’s support for the Los Angeles Tourism & Convention Board’s efforts to get City Council approval to expand the Convention Center. An action alert item has been sent to all stakeholders via emailto seek support from the Board and community members through letters of support to the City Council.

AerialviewoftheLosAngelesConventionCenter

StreetViewdownBroadway

DISTRICT OVERVIEW - VISITATION METRICS

Insights and visitor demographics provided in this report were aggregated using datasets from the start of January 2024 to the end of March this year and are benchmarked against quarter - 1 of 2023 to provide a look at Year-over-Year changes that have taken place.

+7.88% in visits compared to Q1 2023

1.89

DISTRICT OVERVIEW - VISITATION METRICS

VISITS BY MONTH

DAILY VISITS

Source Placer.ai Source Placer.ai

DISTRICT OVERVIEW - VISITATION METRICS

HOURLY VISITS

HOUSEHOLD INCOME BY GROUP

Source Placer.ai

Source Placer.ai

VISITOR JOURNEY, ROUTES & DENSITY

Visitor Journey looks into the familiar places visitors originate from and the places they head to after leaving the district. Visitor Routes provide insights into the typical roads visitors take to and from the district. By comparing Visitor Journey to the Visitor Routes, you are able to look into the commercial activity that takes place to and from the point of interest.

Birdies (314 W Olympic Blvd)

Downtown LA Proper Hotel (1100 S Broadway)

ROW DTLA (777 S Alameda St)

Mi Casa (214 Winston Street)

Story Building (610 S Broadway)

El Mercado de Los Angeles (3425 E 1st Street)

McDonald’s (1310 E Olympic Blvd)

McDonald’s (201 W Washington Blvd)

King Taco (1951 S San Pedro St)

Mi Casa (214 Winston Street)

VISITOR AUDIENCE: DEMOGRAPHIC PROFILE

The Visitor Audience shows a demographic profile interred directly from unique visitors and focused on characteristics such as Visitor Origins (where visitors visit from), Ethnicity, Household Income, and Consumer Segmentation. It is used to create a demographic profile of a typical visitor and answer questions about customers who visit the district.

The Visitor Origin maps depict the density of visitors by Zip Code and is used to reflect Household Income data leveraged by US Census data.

IN THIS ISSUE

DISTRICT VISITATION

We’ve increased our efforts at obtaining and reporting data on neighborhood visitation.

FOR THE NEIGHBORHOOD

We’ve been busy working on several projects to enhance our district, and we hope you’ve noticed!

YOUR OPS TEAM AT WORK

Don’t miss out on our monthly “Updates from the BID,” featuring Clean & Safe highlights and statistics.