April issue 2014

April 2014

Fashion & Lifestyle

The Biggest Launch in Oriflame’s History!

+ 50 Spring/

Summer Trends Inside!

Spring

It Forward

Cairo Marriott Hotel & oMar KHay yaM Casino 16 saray el Gezira st., Po Box 33 zaMaleK, Cairo 11211, eGyPt. t: 00. 202.27.28.3000 CairoMarriottHotel .CoM araBiC.Marriott.CoM

YO U R I N V I TAT I O N TO A M AG I CA L E AS T E R A N D S H A M E L N ES S I M .

Say ‘Hello’ to Springtime at tHe Cairo marriott, aS tHe Happy CHatter of friendS and loved oneS fillS tHe air.

We have sunshine, fragrant breezes to warm our royal gardens and the pool… all on your doorstep.

We have Cairo’s legendary Sham El Nessim breakfast at Omar’s Café; then sizzling BBQ grills and a buffet brunch at The Garden Promenade Cafe. Lunch and dinner buffet beckon at Roy’s kitchen.

And if you can tear the kids away from face painting fun, skip to The Bakery for Easter cakes and chocolate bunnies. Happy Easter!

Contents

April 2014 Fashion

BEAUTY

12 10 Trends to have in 44 Tricks & Tips of a Beauty your Wardrobe for Queen 46 The Latest Makeup Spring/Summer 2014 Trends for Spring/ 15 To Die for Bags this Summer 2014 Season!

20 Ladybird Loves Caroline FACES OF EGYPT Seikaly 48 Heba Serag: The 22 12 Shoes Every Woman Woman behind Fashion Must Own this Spring Garage 26 Steal Olivia Palermo’s Style 27 Radiate in Radiant Home Orchid 52 The Four W’s and the 28 Welcome to Your How of Accessorizing Ultimate Spring your Home Shopping Tour!

32 Fashion News 34 Photo Shoot: Spring It Forward

2 | April 2014

ESCAPE

56 Breathtaking Gardens from Around the World 60 The Wonder is Over!

These are the Places to be at this Easter

Health

66 When Spring/Summer is your worst Enemy...

FITNESS

70 Cheerobics: Aerobics + Pompoms= Fat Burning Fun

Nutrition

73 Your Diet Manual during Lent Fasting

Join our Spring Cel

rations at b e The First Royal Fashion

Tanis Fabrics

Mall Carlo Joaillier

Le Nez

Mohamed Al Sagheer Time Trade Ego

Lady Frivole

Polo

Emotions Paul & Shark

Safi Genny

Fibers Health Club

Bvlgari

Soliman Jewelry

Spring Celebrations are held from the 10th of April - Mid-May

Spring has arrived and THE FIRST MALL is celebrating this joyous time of the year.

Shop, Guess & Win

at THE FIRST MALL You have the chance of winning a box filled with designer items!

With every LE 2,000 purchase at The First Mall, you will have the chance of guessing the value of the designer items placed inside the magic box.

The customer who guesses the correct value, wins the whole box.

The brands participating in the Shop, Guess & Win competition are: Bvlgari Carlo Joaillier Ego Safi Royal Fashion Paul & Shark Le Nez Mohamed Al Sagheer Genny Polo Lady Frivole Time Trade Emotions Fibers Health Club Soliman Jewelry Tanis Fabrics 35 GIZA STREET, GIZA, EGYPT TEL: 02 3571 7806/3 WWW.FIRSTMALLCAIRO.COM

THE FIRST MALL

On Spot

Cooking

74 Venus Clams in Tomato Sauce

LOVE & RELATIONSHips 76

93 Lancome is now Hitting the Egyptian Stores 94 The Fashion Garage’s First Event Bazaar 95 Style Treasure’s Third Annual Desiners‘ Exibition 96 Punt Roma Celebrates Mother’s Day with Mothers in Elderly Homes 97 Fairmont Heliopolis & Towers Hosts its Annual Corporate Event 98 The Irish Embassy Celebrates Saint Patrick’s Day 99 Toyota Shows Brand New Models for the First Time in Egypt 100 Wasabi Experimental Marketing Launches their Mother’s Day March Festival at the Aquarium Grotto

In every issue:

And you Wonder Why he Left you?

Editor’s letter P.10 Shopping Cart P.24 Spotted P.42 Pieces we love P.50 Ladybird’s Q&A P.64 Why eat this? P.72 Bettina Knows Best… P.78 The best, the top & the must do! P.85 Reviews P.86 Horoscope P.88 Happenings P.90

Mother&Child

80 Save your Money Papa, We’re Staying in!

Features

82 Marital Agreement Egyptian Style 84 Diamonds are April’s Born Best Friends

COVER OUTFIT Printed dress by See U Soon SS14 and Kelly bracelet by Hermes.

L ad y b i r d

Scan it & get connected to our facebook fanpage to get all our tips, updates and news!

FOLLOW US ON: Ladybird Fashion & Lifestyle Magazine @Ladybirdmag ladybirdmagazine 4 | April 2014

CEO Zeyad Sorour Editor-in-Chief Ismail Marzouk PR & Marketing Manager Naira El lamei Project Manager Samar Zaki Editor Yosra Shohayeb Editor NOHA KANDIL Senior Graphic Designer Eman Salama Graphic Designer MARINA RAAFAT Financial Director Haitham Hamouda Distribution Ahmed Abou el Ela, Ahmed Fawzy & alaa hussein

Distributed by Al-Ahram Association 23 Emad El Din Kamel St., Nasr City, Cairo, Egypt Tel/Fax: (+202) 22627533 www.ladybirdmagazine.com

Contributors

Noura Hassaballa Nutritional Consultant Bachelor of Science in dietetics and nutrition, Northern Illinois University, Illinois, USA. Specialized in weight loss and promoting a healthy lifestyle.

Using anthropometric measures in assessing health, eating habits and lifestyle. Implementing individually tailored nutrition programs to improve overall health and delay the onset of chronic diseases.

For more advice, please contact: noura.hassaballa@gmail.com

Alaa El Garhy Fashion Stylist For advice, please contact: alaaelgarhy28@gmail.com

Reham Khalifa

Makeup Artist A professional makeup artist, who started as a freelancer but then found her way through hard work and seizing opportunity. She believes that every woman would gain confidence if she understood more about applying her makeup.

For more advice, please contact: rehamkhaled89@hotmail.com Facebook: reham khalifa make up artist

Nivine Mukhtar

Jewelry Editor Graduate from Faculty of Arts English Department Ain Shams University. Has accredited jewelry professional diploma and jewelry business management diploma from the Gemological Institute of America (GIA).

6 | April 2014

Ayat Seif Elnasr

Beauty and Fashion Blogger A certified makeup artist from Robert Jones Academy. Studied Business Consulting in Notre Dame University, USA. Has BA in English Literature from Ain Shams University.

For advice, please contact: ayatseifelnasr@hotmail.com Facebook: TheVanityblogger Instagram: thevanityblog

Maha Abdel-Latif

Fashion and Beauty Blogger A US graduate with a BBA degree, whose passion for beauty and fashion has been a constant since her youth.

For advice, please contact: mahaabdellatif@thecairocloset.com Website: www.thecairocloset.com Facebook: www.facebook.com/TheCairoCloset Instagram: @TheCairoClost

Bettina Hemmingsen

Sally El Bardesy Interior and Furniture Designer For advice, please contact: Sally.elbardesy@live.com Facebook: Inbox - the pampered little storage

Samira Khalil

Fitness Coach She decided to quit her office job and follow her passion as a fitness coach. Now she is the first Egyptian Cheerobics Instructor. She has two fitness certificates from the leading certification programs: Gold’s Academy and the International Sports Science Association.

She is currently studying for a Sport Yoga Certificate from the National Exercise & Sports Trainers Association (NESTA).

For advice, please contact: khalilsamira1@gmail.com 8 | April 2014

Family Counsellor and Therapist Trained at the Walter Kempler Institute in Copenhagen in Psychotherapy and Family Therapy and Counselling and have practised for more than 12 years. Her consultation spans from marriage counselling to individual therapy and group sessions.

Furthermore, she has a Bachelor in Social Work.

For more info, please contact: bettwe.hemmingsen@live.dk

April 2014 | 9

Letter Editor’s

Till Seasons Do Us Part

A

nd in the blink of an eye, Winter waved goodbye and Spring saluted us once again, and as every season comes and go, I hop a little and sob a little.

Happiness fills every inch of me every time my favorite season, Summer, drives in after a long departure, and with each goodbye a part of me weeps. Although I know we will meet again, but every year it breaks my heart to see my favorite of all, so effortlessly, leave out the door.

A season is a division of the year, marked by changes in weather, ecology and hours of daylight. Each and every one of us loves a certain season with all its beauty, changes, ups, downs, flaws, everything. Each one of us feels that they have a certain belonging to one season. Each one of us has a particular season they can’t let go of, and no matter where life takes you, you’ll long for that specific season. Throughout your life, you’ll try all seasons out, without a doubt, and every time you are definite that this is YOUR season, comes along another one afterwards and suddenly you forget the one before, as if it never happened, as if it never existed.

And as you meet different seasons and all seasons, you begin to truly know which season’s traits suit you best, and most importantly, you begin to be aware of which weather changes you’ll endure the most, with arms wide open.

Even though I might complain about my favorite season, Summer, when its weather changes on me bluntly without further notice and with no reasons, deep inside me I know I’m still in love with it. Although I might scream and shout for another season when I’m angry with Summer, but truth is, if life gives me a whole new fifth season; a better one; a mixture of all seasons together, I would never give up on Summer, because I know for a fact that I cannot stand living without the warmth of my beloved, my one and only season.

Yosra Shohayeb 10 | April 2014

Fashion

10

Trends to have in your Wardrobe for Spring/Summer 2014 BY: YOSRA SHOHAYEB

Gone are the days where trends on the runway were bizarre and unwearable; we’re now in the era of “Snatch it off the runway, and on to the streets!” From ethnic tribal trends to lace, embellishments and sporty styles, this season promises to have a piece for each and everyone eager to be her own fashion monger.

Crop Tops

Preen

Christian Siriano

Sporty

Dolce & Gabbana

Emilio Pucci Gucci

Loose Bermuda Shorts

Diane von Furstenberg 12 | April 2014

Marc Jacobs

victoria beckham

Tommy Hilfiger Iceberg

Metallics

Creatures of the wind

Altuzarra

Dolce & Gabbana

Wide Pants

Badgley Mischka

Isabel Marant

Tribal

Emporio Armani Marni

Sheer Skirts

Burberry Prorsum

Simona Rocha

Zero+Maria Cornejo

Antonio Berardi Valentino

Junya Watanabe

Opening Ceremony

Embellishments

marni

R o ksanda Ilincic

Florals

Simona Rocha

Mulberry

Alberta Ferretti

Stella McCartney

Lace

Isabel Marant

House of Holland

roberto cavalli

Christian Dior

Fashion

Chanel

Chloe

Christian Dior Dolce & Gabbana

To Die for Bags this Season!

This season we have witnessed a transformation in the bag category, along with some serious competition; every designer is our favorite now! For this season there has been some updates in the bag category. We have gathered some of the must-own bags for Spring/Summer 2014. And if you’re confused about how to hold your bag this season; all designers agreed on holding your bag in your hands, regardless of its style or shape.

Fendi

Prada

Gucci

Rebecca Minkoff

Salvatore Ferragamo Balenciaga

Kenzo

Vanessa Bruno

Valentino

Missoni

Viktor & Rolf

Vionnet April 2014 | 15

Editorial Features

The ONE:The Biggest Launch in Oriflame’s History!

Discover Your One Stop Beauty and Fashion Destination

I

ntroducing over 30 innovative, on-trend and versatile make-up products, The ONE enables you to create your own look that celebrates your individual beauty. Much more than just great makeup, The ONE is a range inspired by the latest fashion trends; it fuses the world of beauty and fashion to create one accessible, go-to brand. What’s more, Oriflame has listened to its consumers to ensure the products are relevant to the customer’s beauty needs.

With The ONE by Oriflame, you can create a multitude of looks, from dramatic, glamorous styles, to chic everyday looks, and beauty that will last all day and night.

The range is made up of three bespoke sub-ranges: Everyday Beauty, High Impact and Long Wear, making sure you have the perfect look for every occasion.

High Impact These products are designed to help you achieve glamorous and eye-catching looks, giving you confidence in your style. Its exciting products create impressive confident looks and offer you visibly impactful finishes and remarkable appearances.

The first show-stopping product from the range is Volume Blast Mascara, which gives lashes 24 times more volume for dramatic, impactful eyes!

The Mascara’s small bristles and flexible brush fibres ensure that each and every lash is detected.

16 | April 2014

The ONE Volume Blast Mascara

Everyday Beauty Everyone dreams of looking flawless in everyday situations, whether you are going to work, having coffee with a friend or going shopping. The Everyday Beauty range offers all-in-one solutions for your daily makeup needs. Products such as the Illuskin Foundation and Concealer leave skin looking naturally radiant, with effortless coverage and are the perfect base for forming your own everyday look.

Long Wear Oriflame understands the importance of longlasting makeup and the Long Wear range will not let you down. Perfect for women on the go with busy lifestyles, these products last all day, so you can feel confident that your makeup is staying still.

The Long Wear Nail Polish champions the idea of long-lasting beauty as it is fade and chip resistant and stays on your nails for 14 days!

As The ONE is the biggest launch that Oriflame has ever known, it was a no-brainer that Oriflame was going to reinforce its link with fashion. The brand was the official makeup sponsor at Mercedes Benz Fashion Week Stockholm 2014. Fit for the

catwalks, The ONE was the exclusive makeup worn by the models at the shows. Continuing The ONE’s relationship with trends, the brand was also the exclusive sponsor of Moscow Fashion Week.

The ONE Collective To support the launch, Oriflame has recruited The ONE Collective: a group of key, on-trend influencers from the fashion and beauty world, who embody the essence of the brand and will give consumers access to the latest beauty and style trends.

Whether they are makeup artists, bloggers, journalists, models, stylists or fashionistas, these experts have the power to position The ONE at the forefront of fashion and beauty news. By the end of 2014, Oriflame aims to have recruited 100 influential individuals from around the globe.

Whatever the occasion, The ONE offers all you need to suit your individual style, making The ONE your go-to beauty brand!

For more information, please visit: www.oriflame.com.eg THE ONE ILLUSKIN FOUNDATION & CONCEALER

THE ONE POWER SHINE LIPSTICK

THE ONE COLOUR IMPACT CREAM E.S April 2014 | 17

Which Range of The ONE Suits You Best?

Take Oriflame’s personality test and know what beauty range from The ONE suits you best and which range is relevant to your beauty needs!

What do you look for in a guy?

1. He has to give me a challenge, because if I’m better at everything? What do I need him for?

2. Witty and funny. Anyone who can make me laugh.

3. Someone who cares about me and is interested in what I’m interested in.

What’s your favorite day of the week?

What could you improve about yourself ?

1. Nothing! I love myself JUST the way I am- I mean who doesn’t?

2. Nothing I can think of at the moment, but I’m sure there’s always something.

3. A lot of things, but I won’t worry about that now. Life is about living in the moment.

1. I can rock out ANY day!

2. Friday- because that’s the “rest” day, and perfect time to catch up on my home gardening.

3. After work- especially Thursday nights- WHAT a relief!

How do you view yourself as?

What’s your favorite type of pet? (of these)

If most of your answers are ONE:

1. Cat- I can relate to them.

2. Bird- I like to hear them sing when I’m baking.

3. Anything that takes care of itself.

How are you perceived as by others?

1. Crazy when the time’s right...okay just crazy!

2. Down to earth and fun-loving.

3. Sporty and anything’s game- life’s a competition.

Do you like shopping?

1. Of course, especially exciting colors.

2. Not really. A T-shirt and a pair of comfy Khakis will do.

3. Yeah! I’m at the mall ALL the time!

How do you want your guy to treat you?

1. Like a queen. They should be on their hands and knees.

2. Hug me and give me pecks just to be affectionate.

3. As an equal. Life’s too short to play too many games.

What’s your favorite type of food? (of these) 1. Celery stalks and water- wouldn’t want to die squeezing into my size 0 jeans!

2. Spaghetti- because it’s yummy, and I’m not afraid to get sauce all over my mouth and chin.

3. Anything good. Fast food when I’m on the run, fine dining when I have time, TV dinners for those latenight “me time” moments.

18 | April 2014

1. Everyone likes me. Mostly because I’m pretty, popular, and oh, did I say pretty already?

2. I consider myself sweet, nice, a good listener.

3. I’m outgoing, loud, and love to laugh.

High Impact: You’re bold, crazy, outspoken and you love it! Some people might feel intimidated by your personality, but with a head turner like you, who cares?

The High Impact range is made especially for you to embrace that unique exciting personality of yours.

If most of your answers are TWO: Everyday Beauty: You are the definition of femininity. You are beauty and mind in one package all together. Your inner and outer beauty is always obvious, which is why The Everyday Beauty range is your ultimate choice. You like everything simple, sweet and nice like you.

If most of your answers are THREE: Long Wear: It is without a doubt that this is the perfect range for such a powerful woman as you. You are a busy woman who is working with her glasses on and your life is full of meetings, cocktail parties, dinners and laptops. The Long Wear range will never let you down!

April 2014 | 19

Fashion

LADYBIRD LOVES Caroline Seikaly

C

aroline Seikaly is an AmericanLebanese designer, who got her passion for fashion starting at a very young age. She enriched her passion through education at Rhode Island School of Design back in the States, and has worked with some major names in fashion. She started off as an intern with Isaac Mizzrahi, then moved to Paris, where she landed a job with the prominent French Designer Christian Lacroix, and then finally wrapped up her rich work experience with Karl Lagerfeld, head designer and creative director of Chanel fashion house. In 2006, after 7 years working with Largerfeld, Seikaly was ready to launch her own line of couture dresses, which marks the beginning of her career as an independent designer. Now a successful Luxury Prêt-à-Porter Designer, Seikaly got her Spring/ Summer 2014 collection, titled “Spectrum”, all ready for you. Her style is perfect for Spring, as she’s all about mixing delegate soft details and gracious fabrics in her “contemporary yet timeless” designs.

20 | April 2014

Fashion Isabel Marant

giuseppe zanotti

Dolce & Gabbana

12 Shoes Every Woman Must Own this Spring By: Alaa El Garhy stella mccartney

Salvatore ferragamo PIERRE HARDY

sergio rossi

toga pulla

Christian Louboutin

picasso

saint laurent

Christian Louboutin marni 22 | April 2014

W

e all know that if you give a woman the RIGHT shoes, she will CONQUER the World! Actually most of us get carried away and might own 10 black boots, so if you are planning to make a good investment this season, here's a list that will help!

Black Pumps: A woman can never deny the magic vibe of black pumps; it simply adds elegance to any outfit.

Wooden Platform Sandals: Designers amazed us this season, with a breath-taking collection of those!

Moreover, wedged ones are comfortable and perfect for walking on uneven ground like gardens and pavements.

Floral Printed Shoes: Whether it’s heels, wedges or flats; you'll be seeing a lot of floral prints in everything this season including shoes with all designs, so you'd better get yours.

Ankle-Strap Heels: Ladies, these will lengthen your legs perfectly and adds a feminine touch to your look.

Tip: This could be a little tricky, if the strap is too tight around your ankle it will give the impression that your legs are chubby.

Ballet Flats: The best way to describe those is COMFORTABLE! I advise going with a bright color and black basics with a print if you want to add an edge to it.

Metallic-heels: Since we are still hung up on nostalgia, metallic heels are so hot this season; they are perfect for an evening event.

Flat Leather Sandals: Those would be perfect if you're heading to a brunch with your friends in an outdoors area, or enjoying the beach this Easter.

Wedged Sneakers: We all love wearing high heels, but we don't love the pain it brings us. Thanks to designers, we now have wedged sneakers!

Booties: One word "SEXY," Suede Booties can go with jeans or short dresses; for some reason they just make your legs slimmer and more attractive.

Short-Stacked Heels: Runways were just full of those! They are practical, fashionable and add an edgy look to your outfit.

Casual Sneakers: Spend your weekend with a pair of fashionable comfortable casual sneakers and match your outfit to be giving this "Effortlessly Comfortable Vibe."

Statement Work-of-art Shoes: "Statement" has been the theme of all runways and street-styles; I can't define them, because it differs according to your taste and style, choose a pair that will make you feel happy and follow your gut.

fendi

CHLOÉ sergio rossi

aperlai Alexander Mcqueen

Tom Ford April 2014 | 23

Fashion

*All prices are subject to change

VICTORIA BECKHAM slouch trouser available on farfetch.com for egp 8,628

3.1 PHILLIP LIMRock Printed Cotton Top available on farfetch. com for EGP 2,894

DOLCE & GABBANA circular shoulder bag available on farfetch.com for EGP 3,679

CLARICE PRICE THOMAS ‘Antumbra Wing’ lobe earrings available on farfetch.com for EGP 1,470

ERMANNO SCERVINO floral jewel embellished necklace available on farfetch.com for EGP 11,658

ROBERT CLERGERIE ‘Serana’ wedge available on farfetch.com for EGP 3,142

ALEXANDER MCQUEEN ‘Heroine’ mini shoulder bag available on farfetch. com for EGP 11,450 GIANVITO ROSSI Perspex-paneled metallic patent-leather pumps available on farfetch.com for EGP 7,545

24 | April 2014

Fashion

Steal

Olivia Palermo’s

VIVIENNE WESTWOOD floral print blazer available on farfetch.com for EGP 6,883

Style!

*All prices are subject to change

L.G.R ‘Song 39’ sunglasses available on farfetch. com for EGP 2,354

FITTED COTTON SHIRT AVAILABLE AT MANGO FOR EGP 299

JEAN PAUL GAULTIER VINTAGE quilted shorts available on farfetch.com for EGP 2,029

BALMAIN floral lace top available on farfetch.com for EGP 13,912

26 | April 2014

Opaque black tights available at accessorize for EGP140 HIGH-HEEL ANKLE BOOT CHLOÉ zipped clutch bag WITH STUDS AVAILABLE AVAILABLE on FARFECTH. AT ZARA for EGP 1,299 COM FOR EGP 3,362

Fashion

Radiate in Radiant Orchid By: Maha Abdel-Latif

Move over Emerald Green, Pantone has officially announced that 2014’s color of the year is Radiant Orchid.

Pantone describes their choice in their press release, Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination.

It is an expressive, creative and embracing purple, one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health. Radiant Orchid’s rosy undertones radiate on the skin, producing a healthy glow when worn by both men and women. A dazzling attention-getter, Radiant Orchid permeated the runways during the spring 2014 fashion shows, and is already making its way onto the red carpet.

As many of you might already know, Pantone selects a color at the end of every year to reflect what they believe will become a major design trend, across all design platforms, in the coming year. And since Pantone is considered the worldrenowned authority of color, when Pantone has something to say, designers usually listen.

So, this year, expect Radiant Orchid to be making its way into everything from clothes to accessories to home décor – you name it. Stay on top of the trend for 2014 with some of these ideas on how to incorporate this beautiful color into your wardrobe or look: Max Mara

Clothing With so many clothing options to choose from, the possibilities are endless with how you can add this beautiful color to your spring wardrobe. Try a radiant orchid peplum top for a day at mac heavenly the office. Change into a fun floral skirt for a day in the sun or a hybrid lipstick chic radiant orchid dress for a night out with the girls!

Accessories For a more subtle way of wearing the year’s trendiest color, try accessorizing with a fun pair of radiant orchid heels, a satchel, or a light scarf for those breezy spring nights.

Makeup and Nails Last, but certainly not least, you can even add this beautiful color to your look through your beauty products! Try radiant orchid nails for a cute, youthful effect. And if you’re feeling a little more daring, opt for radiant orchid eye makeup or a bold lip in the shade – you guessed it – radiant orchid! Any one of these will have you on trend instantly!

There you have it, ladies – some easy ways to get on trend and incorporate the color of the year into your spring look. Now, what are you waiting for? That radiant orchid lipstick is calling your name!

Nars duo eyeshadow compact

satchel

Jimmy Choo

April 2014 | 27

Fashion

Available at Oysho

Welcome

to Your Ultimate Spring Shopping Tour!

Available at H&M

By Lisa Available on style-treasure.com

Available at H&M

Available at Massimo Dutti

28 | April 2014

Available at Massimo Dutti

Available at H&M

Available at Massimo Dutti

Available at Massimo Dutti

Available at Oysho Available at Oysho

Available at Massimo Dutti

Available at Massimo Dutti

Available at Oysho

Available at Oysho Available at Bersheka

Available at Bersheka

Available at Oysho

By Lisa Available on style-treasure.com

Available at Massimo Dutti

Available at Bersheka Available at Bersheka

available at Boho Gallery Available at Massimo Dutti

Available at Massimo Dutti

“Lawrence of Arabia�

by Amina K. available at Amina K. Store April 2014 | 29

Available at Massimo Dutti

Available at Massimo Dutti

Available at Bersheka

Available at Massimo Dutti

Available at H&M

Available at Bersheka

Available at Massimo Dutti Available at Oysho

Available at Oysho Available at Massimo Dutti

Available at Massimo Dutti

Available at Bersheka “Lawrence of Arabia�

by Amina K. available at Amina K. Store

Available at Massimo Dutti Available at Massimo Dutti

Available at Massimo Dutti

30 | April 2014

Available at Massimo Dutti

Available at Massimo Dutti

Available at Oysho

Available at Massimo Dutti

Available at Oysho Available at Oysho

Available at Massimo Dutti

“Lawrence of Arabia�

by Amina K. available at Amina K. Store

Available at Oysho Available at Oysho

Available at Massimo Dutti

Available at Massimo Dutti Available at Massimo Dutti

Available at Oysho

Available at H&M Available at Massimo Dutti

Available at Massimo Dutti

Available at Massimo Dutti

Available at Massimo Dutti

Available at Massimo Dutti April 2014 | 31

FASHION NEWS H&M’s New Conscious Exclusive Collection for Spring 2014 Glamour and bohemia are at the heart of Conscious Exclusive at H&M for Spring 2014. It’s a fashion collection that shows what can be done with more sustainable materials in both clothing and accessories. New materials for this year are 100% organic mulberry silk and organic leather, which are better to the enviroment. H&M has designed the Conscious Exclusive collection with input from EVER Manifesto, a sustainable fashion and design think tank that shares H&M’s commitment to a more sustainable future for fashion. The collection launches in selected stores worldwide on April 10, as well as online.

Punt Roma Introduces its New SS14 Collection in Egypt The brand brings its new Spring/Summer 2014 collection featuring a range of comfortable and classic apparel that will make women feel like royalty.

Punt Roma is a fashion brand for a responsible, serious, but still fashionable woman. It is known for its classic, yet trendy outfits.

THE Wait is Over! LANCÔME is now hitting the Egyptian Stores Lancôme is officially announcing its launch in the Egyptian market with a wide variety of innovative products that answer consumers’ needs. The renowned luxury brand is finally bringing its full range of high-end makeup, skincare and fragrances to its loyal Egyptian Consumers. The brand’s aim is to offer every woman the possibility to blossom, to enhance her beauty and femininity, whatever her age and whatever her skin color, by giving her the best of science with major innovations.

Penélope Cruz Wears a Gown Designed by H&M This year, at the Vanity Fair Oscar Party, Academy Award winning actress Penelope Cruz chose to wear a dazzling fitted flamenco inspired gown designed by H&M. H&M’s in-house design team customized the look to complement Ms. Cruz for this special occasion. The midnight blue full-length ruffled gown is made of more sustainable materials. A similar style will be available in select H&M stores as part of the Conscious Exclusive collection. The Conscious Collections are part of H&M’s commitment to offer customers more sustainable fashion.

32 | April 2014

Spring It Forward Photo shoot credits: Model & Styling: Nour Aboulela (www. lovebyn.com) Photography: Abu Samra Photography Makeup: Warda Mohamed from Faces Hair: Kriss Beauty Salon

34 | April 2014

Printed dress by See U Soon SS14, Studded biker jacket by American Retro, Gladiator boots by Yes We Are The Shit, Lady Dior with pearls bag and Kelly bracelet by Hermes.

April 2014 | 35

Black strapless mini dress

by BCBG, Jeans jacket by Claudie Pierlot SS14, Cut out boots by Balenciaga and navy blue Celine Nano bag.

36 | April 2014

Two toned jeans by Belair, Crop top with colored Swarovski on the collars by Maxmara SS14, Hot pink clutch by Chanel, Heels by & Other Stories and White Collier de Chien bracelet by Hermes.

April 2014 | 37

Colorful butterfly print dress by Yumi SS14, Classic Sac du Jour by Yves Saint Laurent, Blush pink hat by American Apparel and Washed jeans espadrilles

by Manebi.

38 | April 2014

April 2014 | 39

Studded boyfriend jeans by Pinko SS14, Zebra print top by Monki SS14. Sandels by Isabel Marant Etoile SS14 runway collection, Classic Boy bag

by Chanel and Necklace by Alexa Pope.

40 | April 2014

Leather metallic champagne colored skirt by Eleven Paris, Sequin crop top by Forever21, Classic Constance 25cm bag

by Hermes and Wedges by Kurt Geiger SS14.

April 2014 | 41

SPOTTED CELEBS LATEST NEWS & GOSSIP

Footloose, a Blast From the Musical Past Actor Kevin Bacon brought back what perhaps is his most memorable performance till today. The 55-year-old star recreated his famous dance moves from the 1984 timeless movie Footloose during his entrance at the Tonight Show With Jimmy Fallon. Although 30 years have passed since the release of the original movie, Bacon still managed to wow the audience with his epic performance.

Angelina Jolie Joins Forces with Stella McCartney The beautiful mother of six is making her debut into the fashion world with a capsule collection for kids. Jolie is teaming up with Disney and non other than Fashion Guru Stella McCartney for the collection, which is inspired by the star’s latest movie Maleficent that adds a new take to the iconic story Sleeping Beauty.

Reportedly, the collection will include eight looks targeting girls and boys, and will be available by the end of April.

The World Welcomes Additional Hemsworths!

TWO

As if the two Hemsworth brothers- Chris and Liam- are not enough, now we have an extra two ready to charm their way through the coming generations.The Heart-throb Actor Chris Hemsworth, who is best known for playing Thor on the big screen, is now a proud father of twin baby boys. The Australian star is happily married to Spanish Actress Elsa Pataky, and already has a beautiful little girl.

42 | April 2014

Beauty

Tricks & Tips of a Beauty Queen BY: AYAT SEIF ELNASR

M

akeup can give you a healthy glow and bring out your best features, unless it’s done wrong. If you have been doing any of the mistakes that are mentioned here, there is no shame in that! I’m only giving you tips on how to look your best without looking like you are faking it.

Foundation: Don’t wear darker foundation to look tanned!

Don’t wear lighter foundation to look whiter!

Foundation mishaps is choosing the wrong foundation shade and not being able to test your foundation in store, or even simply not knowing how to choose your foundation shade. Foundation should match your neck and body. So, before buying a one, swatch it on your neck to make sure it gives you a seamless and natural effect.

Powder: It is again choosing the right shade (warm or cool tone) and it should complement your foundation shade. Also, don’t use powder foundation as powder. Powder foundation is foundation. Pressed powder can be used instead to set your foundation, rather than powder foundation. Powder foundation is meant to be worn on its own, because it has a decent amount of coverage. So packing powder foundation over foundation doesn’t only give you a packed up look, but actually is too heavy coverage for your skin which you don’t need. Its full coverage over full coverage! Powder is made to set your foundation and keep shine at bay. You should not be packing layers of makeup one by one over your face; the trick is to keep everything light and simple to give you maximum perfection.

44 | April 2014

Concealer: It’s a myth that light concealer hides darker circles and bags. If you lighten something you highlight it, so lighter concealer only draws attention to your flaws. Don’t use a lighter concealer if you have severe dark circles, instead, opt for a corrector (pink/peach tone concealer) to neutralize your dark circles, and then apply your right concealer.

Highlighter/blush/bronzer: Over highlighting can actually make your skin look oily and shiny. Don’t over highlight, and don’t apply highlighter in the wrong spots. Only use shimmery highlighter on your cheekbones. Sometimes it’s better to keep it sheer. Highlighter is meant to be used in moderation, so, if you apply it too much, it will look like a thick dense line on your cheek and will get you an “unwanted” type of attention.

The over use of bronzer! Don’t apply a whole lot of

bronzer all over your face to look tanned, because overdoing it can make you look muddy. Bronzer can give you a nice alive, sun kissed, and sculpted face, if applied the right way on certain spots. You only apply bronzer underneath your cheekbones to sculpt it out, and a little bit on your forehead will help you frame it if you have a big shape. Bronzer can also define your nose, and there are several techniques to do that which we will be covering in a later stage. Bronzer makes a feature look receded, unlike highlighter, which makes a feature come forward. So here it is, cleared out. Also, you do not apply it as a blush! Using a bronzer can add a glow to the skin, but it can look dark on you, if it’s over applied on your cheeks, under your cheeks and on your cheek bones!

WOOH! It’s everywhere. If you apply bronzer far too down to your face it can look like a beard! We don’t want that now, do we?

feminine. Also, you can wear your eyeliner on the upper lash line only, but you NEVER apply your eyeliner only on your lower lash line. It’s not very flattery.

Mascara: You apply a very thin coat on the top and bottom (or only top) lashes. But, do not apply a one thick coat on your eyelashes. If you want to make your lashes dense, apply two thin coats instead of one thick coat, and keep a dry time in between. Also, apply mascara in two different ways for each coat. The first coat, apply your mascara in a wiggly way, taking your brush from side to side, left and right; the second coat, apply your mascara from the roots of your lashes up till the tips of it, and wing your outer lashes out to the sides to give a cat-like, wide-eyed look.

Lips: As for Blush, it should ONLY be applied from the sides of your temples to the apples of your cheek. We wear blush to make us look fresh, flushed, natural, not like a clown having a pink ball on both sides of his face. Moderation is the key.

Don’t wear lipstick too light! There is a difference between nude and nude lips. If the lips are too white, it can wash you out completely and make you look pale and lifeless.

Brows: Brows are personal, each person likes to keep them the way they like and feel comfy with. So, I’m not going to judge you. But there are huge no’s to this.

Do not over pluck, very thin brows makes you look older and don’t flatter the eyes. As long they are not too cartoon-ish and aren’t far away from your natural eyebrow shape, you are good to go. Fill them right, shape them right and I promise you it will make you 10 times prettier and complimenting to your face shape.

Eyeshadow: Blending of eyeshadows is the point. You don’t apply lines! Don’t leave any harsh lines. Blend blend blend!

Brushes are an amazing investment if you got the right one. Invest in a good blending brush and I promise that you won’t need any other eyeshadow brushes.

Eyeliner: Eyeliner is made to frame your eyes. It looks best if you apply a small line on the top of your lids rather than drawing a thick line up and down your lash lines. Appling eyeliner to the outer corner of your lower lash line can make your eyes look pretty and April 2014 | 45

Beauty

The Latest Makeup Trends for Spring/Summer 2014

W

BY: Reham Khalifa

e all can’t wait for summer to come, but do you think you’re totally ready and prepared? Here are my tips for you to experience a glamorous summer, wearing the trendiest and hottest makeup for SS14, from bright orange to dramatic purple eye shadows!

Lipstick You have to pay attention to lipsticks, wearing bright colors like orange, hot pink, berry, neon is definitely in this season. Earthy and dark colors were trendy for winter, but SS14 is all about bright colors.

Tip: I know orange can be tricky, so choose the right

extending outside the corners of the edge, so spread your eye wings and glam. Liquid liners like blue, green, purple and of course black are going to be a hit in SS14, as we are looking for something really different and new. The most important thing to have is a long lasting gel eyeliner (try gel eyeliner by Mac).

color for your skin, wearing an orange lipstick will certainly get you a glamorous look, with just eyeliner and mascara. Leave your lip-glosses at home; as matte lipsticks are trendier this summer, and bright lipsticks have a fresh summery feel as it pops your face more.

Eyebrows

Eyeliner

Eyeshadow

When it comes to eyeliner, this season they have gone graphic, thick bold lines, angular shapes and lines

The trendy shades this season are the bright colors; shades that brighten up your face like lavender, purple,

46 | April 2014

Another trend for SS14 is “boyish brows.” Stop over tweezing the eyebrows to make them thinner; eyebrows are the core of beauty; they give expression to the eyes.

Leave them natural, just cleaned and brushed up.

electric blue and pastel colors. If you think you look a little bit pale just add some eyeliner or mascara.

Tip: To make your eyes look bigger, apply a

Fake Eyelashes Can’t forget eyelashes! They make your eyes bolder and stand out, a really quick and easy way to take your look from day to night.

white colored eye pencil to your lower eyelids, and underneath add some black eye shadow (try white eye pencil by Make Up Forever). If you want a classic vintage look, try using a dark red lipstick with black eye shadow or black eyeliner.

Base The most important trend for SS14 is the natural look. Make your face glow by using moisturizer to create a perfect base and for a fresh looking skin.

For a glowing face, apply a bronzer on your cheeks and forehead.

Blushers This summer is all about golden brown tan; the tanned look is the key for summer. Give your face a gorgeous and radiant look by applying bronzer to your cheekbones and forehead, add a rosy peachy tone to your apple cheeks.

Photogaphy by: Nouran Khalifa April 2014 | 47

Faces of Egypt

and so the idea of Fashion Garage was born; to have two departments, one for re-sell and one for brand new items from high-end stores. Most importantly, through out the preparations for our last bazaar event, I decided that Fashion Garage will not only be an online shopping store but also a fashion related company that hosts and organizes fashion events.

Heba Serag

The Woman behind Fashion Garage GIVE US A BRIEF ABOUT YOUR BACKGROUND. I hold a BA in political science from AUC and an International Law degree from UCLA. I am an artist; a painter and a photographer. I did a lot of Fashion shoots for several prominent magazines. Being a fashion photographer sets you to appreciate and understand beauty and fashion by default. Recently, as a socialite and owner of Fashion Garage, I was chosen to appear as a judge on a Fashion related TV program on AlHayat Chanel.

TELL US MORE ABOUT THE CONCEPT BEHIND FASHION GARAGE. HOW DID IT ALL START? I have always been obsessed with dresses and I am constantly purchasing them, even if I don’t wear them or even if I just wear them once. Like any other mother who wants to get rid of the endless piles of clothes that I have scattered around my bedroom; my mother suggested that I host a garage sale solely to sell my things 48 | April 2014

CHARITY IS NOT EXACTLY THE FIRST THING THAT COMES TO MIND WHEN YOU THINK OF FASHION. WHAT TRIGGERED THAT NOTION OF MIXING BOTH? My family has always been integrated with charity and raising funds, and I have always felt a sense of responsibility towards our community. And like you said, fashion and charity together is not the first thing that comes to mind, so why not change that! Why not become the first person to present this idea into our society.

TELL US MORE ABOUT YOUR CHARITY CONCEPT. WHERE OR WHO DO YOU DIRECT IT TO? We direct our donations to Lion Club and Hayati Association for women.

BEING AN ENTREPRENEUR IN EGYPT IS NOT EASY. WHAT OBSTACLES HAVE YOU FACED WHILE WORKING ON THIS PROJECT? Sadly, some Egyptians still don’t know how to commit to their work and deadlines and they don’t give it their 100%. Also, society here is not very open to innovative ideas and brazen ones.

HOW DO YOU PICTURE FASHION GARAGE FIVE YEARS FROM NOW? AND SO FAR, HAS IT SUCCESSFULLY CONVEYED THE MESSAGE YOU WANT TO DELIVER? I see it as a leading successful brand. I think that picture is slowly coming together, as I am constantly expanding our brand and creating new aspects to it, baby steps.

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The Four W’s and the How of Accessorizing Your Home BY: Sally El Bardesy

WHAT ARE HOME ACCESSORIES? Home accessories are the main aspect of design, theme or idea of any place. Almost 90% of all houses, for example, have the same items from walls and ceilings to furniture and space. Only 20% of all houses may have different accessories! Home accessories are the bag, shoes, belt, shades and the watch of the house. Yes, it is not the rings, necklaces, bracelets and earrings. Those are just part of accessories’ details.

Some furniture is already designed with those details, so you needn’t any details to add, only accessories.

Interesting, don’t you think?

Home accessories hold everything from the curtains, carpets, wallpaper, lightings, runners and cushions to the vases, ashtrays, candles, frames, mirrors and statues.

WHY TO ACCESSORIZE? Yes, that is an important question by the way. You need to know the aim behind home accessories.

It’s not only a matter of the overall visual scene.

Accessories do the whole scenario and script for the whole place and changing them makes a dramatic effect accordingly.

WHEN TO ACCESSORIZE? Almost 99% of people put it at the end of their list.

That’s why it turns out to be more or less useless. Did you ever wonder why some TV series or movies are just so good that you keep watching them over and over again? On the other hand, there are movies that you would just chat on your mobile and only take a glimpse every couple of minutes. It’s all about the accessorizing. Directors present the story in sort of senses and shots. Every shot is directed from the camera’s point of view. Therefore, every color, light background, space movement, etc. is a kind of accessory. >> April 2014 | 53

That’s pretty much what you need to put in mind and imagine when you decorate your place. You need to bear in mind that this carpet you will use has a runner with a certain color on top of a table with a certain material to compete with or enhance.

WHICH ACCESSORIES TO ADD? Well, this is the hardest part. This world is full of accessories and it’s getting tougher everyday. Unless you know exactly what you need, why you need it and how to place it, you’ll reach no end in this maze. To try and simplify it a bit, a must-have list should come first. Taking into consideration that you’ll definitely get the carpets, curtains, throws, cushions, lightings; therefore, you’ll need to get them as a second step.

The vases, frames, mirrors, paintings, candles, coasters, clocks and ashtrays are the must-haves.

Usually, according to their design, you’ll know which to hang on walls and which to place on tables.

HOW TO ACCESSORIZE YOUR PLACE? Now there are a lot of strategies, plans, and tips for this; however, the best and most effective should be as follows: After furnishing, painting the walls and installing main lights, accessories as curtains, carpets and cushions or throws will be your overlapping step, where you’ll actually put your ideas into a theme.

These items will be your life savers as well. For example, if your furniture and walls turned out to be so dark or so pale, the curtain and the cushions would save that. Sometimes you just put things together and colors clash at the end, the carpets and cushions will then work as a common harmonic factor.

Accessories such as lightings, mirrors and statues or complementary small furniture will need to be planned ahead along with each section. For example, the doorway entrance, a side table and a pouf will need to be planned well according to the size and space. Mostly, hanging a mirror in a certain place needs to be set at a suitable angle for a good lighting, but still to be safe enough not to break.

54 | April 2014

Now comes the small bits and pieces; the vases, candle, etc. Please, beware and strictly know that such accessories should be placed in certain defined places and not all over the place. Spots for accessories should be only for small walls or columns, shelves, corner tables (NOT middle lounge tables), buffets and back sofa tables.

Finally, here comes the concept or the strategy behind putting what, where and how. Far spots or high-up ones like shelves or stairs will need big noticeable items. They should be big enough and not detail-oriented. Other spots as corner tables and shelves will need medium to small elements to place and you may go with details as you wish. Beware, placing objects should be either symmetrical or in a group form. For example, a two-flower vase at each side or one lampshade, plus an ashtray and a candle will do the look.

One more thing you should know, accessories are there to either enhance the place, add to the details, for visual eye movement or to send a certain message. You don’t only accessorize according to colors and space. Bohemian accessories will twist the look of a contemporary living, while a group of plain bold colors will add a youth fresh effect to a modern space. Dark untraditional objects will show a sense of mystery and power to your guests.

Classics are always a matter of taste and nostalgia.

Paintings and frames always set a mood, so take care.

A well painted girl sitting alone by the sea always means a lonely bored life.

Have fun accessorizing your place and don’t forget the more you give effort doing it, the more it gives back.

April 2014 | 55

Escape

Breathtaking Gardens from Around the World

Keukenhof Garden, the Netherlands It’s Springtime, and what better way to celebrate it than in the midst of a heaven made of flowers. Keukenhof garden, the world’s largest flower garden, is also known as the Garden of Europe. It is located in an area called Dune and Bublb Region, where it is in South Holland in a small town called Lisse. According to the official website for the Keukenhof Park, approximately seven million flower bulbs are planted annually in the park, which covers an area of 32 hectares. You won’t only find one garden at the Keukenhof, but rather several and different ones too. For example, the English landscape garden with winding paths and unexpected seethrough points. There is a historical garden, an enclosed one where you can see many old types of bulbs. You can visit a nature garden, which consists of a water garden, where shrubs and perennials are combined with bulbous plants. And the Japanese country garden, a playful non-traditional garden in a natural environment.

Keukenhof garden is open annually from mid-march to mid-may; however, the best time to view the tulips is around mid-April. Just in time for Spring break!

56 | April 2014

The Garden of Cosmic Speculation, Scotland This incredible garden, known as The Garden of Cosmic Speculation, is what true art by all means looks like. It’s like a museum and garden mixed together; it is based on mathematics and science mixed with nature and man-made lakes. It is a private garden built by Charles Jencks in 1989 and his late wife Maggie. Its design was influenced by Chinese garden philosophy. One of its main features is long snaking curves and waves that both satisfied the couple’s love for Chinese landscape painting and complemented the Scottish hills around them. Jencks makes use of one of the new scientific theories as well, the theory of complexity, which states that everything is “self organizing and harmonic.” >>

Butchart Gardens, Canada Million of visitors head to Butchart Gardens in Brentwood Bay, British Columbia, Canada each year.

Not only does it have a group of floral display gardens, but ornamental birds from all over the world as well, such as parrots, ducks, and peacocks. Moreover, several bronze statues are displayed in the garden. Do not miss this chance to wander between nature.

April 2014 | 57

Versailles Chateau Gardens, France France is one of the countries known for the beauty of its landscapes and museums. Something as simple as a walk in Paris makes you happy. If you’re heading to France this Spring break, then you must visit the Versailles Vast Chateau Gardens. They cover 800 hectares, and they are famed for their geometrically aligned terraces, tree-lined paths, ponds and canals. One of the most special aspects of the gardens is the 50 fountains which act as focal points, enhancing the geometrical design. From late spring to early autumn, the fountains come to life as part of the annual Grandes Eaux water spectacles. Garden highlights include the horses and chariot of the Apollo Fountain, the Grand Canal stretching off to the horizon, and the detailed parterres of the Orangerie. Wherever you stroll, you’re bound to come across a grove, colonnade, fountain or sculpture that will surprise, delight and take your breath away.

Villa Lante Garden, Italy This garden is well-known for its perfectly proportioned and richly detained designs: a square terrace subdivided into smaller squares, a water parterre, and a wonderful fountain in a central position. Many people view this garden as the absolute example of the best period in the history of garden design. Nevertheless, the geometry of Villa Lante Garden was inspired by the Belvedere at the Vatican; the use of water by the Villa d’Este; the circular island echoes Hadrian’s ‘marine theatre’ a Tivoli and the isolette at the Boboli. A grotto sits at the summit of the hill, from which flows water which is full of delight. Paths lead to an outdoor dining area with a fountain table, and then to other enclosures. The Water Chain is the best and earliest example of a stepping cascade. The Villa also has a park, now in some disrepair, which had the character of a hunting park, but is too small for a hunt.

58 | April 2014

Takinoue Park, Japan This park should be on each and everyone’s bucket list; it is a must-see! At last, flower season has come to Hokkaido. With its pink and purple flowers all over, Takinoue Park in Takinoue town, Hokkaido, Japan is the highlight of the spring. The flower field covers about 100,000 square meters of the hillside and draws quite the crowd every year. The best time to see the flowers is from mid-May through the beginning of June. Along the walkway, you can stop at the view post to admire all of the flowers, including some tulips. On Honshu, flowers bloom by type according to the season but in Hokkaido, they seem to all bloom at the same time. This flower collaboration makes for a really enjoyable view. People always look forward to Spring in Japan, and so should we!

You don’t want to miss these flowers and the sweet smell that they bring to Takinoue. To enthusiast you more, the Shibazakura (Pink Moss) Festival, one of the most unique and colorful festivals on the Hokkaido flower calendar, occurs every first of May to early June.

Nong Nooch Garden, Thailand Each day over 2,000 tourists from all over the world visit Nong Nooch Garden. It is one of Thailand’s most popular attractions, where it is designed to look like a Thai village filled with botanical gardens and orchid nurseries. In addition to the garden itself, the Suan Nong Nooch Tropical Garden also features other attractions like traditional, cultural and elephant performances. The garden also features several touristfriendly amenities like swimming pool, halls, restaurants, villas, cottages and even houses. Due to its popularity, the garden is always improving so even return visitors will have a great time. Of course, the attraction stays true to its original goal – that is to educate the public about the importance of conserving the plants and flowers.

April 2014 | 59

Escape

The Wonder is Over!

These are the Places to be at this Easter A ONE OF A KIND EASTER AT JW MARRIOTT HOTEL CAIRO Celebrate Sham El-Nessim with a breakfast or lunch buffet with a refined selection of Chef ’s specialties of the day at Mirage Café. You can choose to spend Easter day at The Beach and Discover dozens of Sham El-Nessim activities for the whole family with a delicious barbecue menu. Lunch buffet will be available on Monday, April 21 from 1:00 pm to 5:00 pm, at which your little ones will enjoy face painting, jumper, cotton candy and popcorn. Delight in the perfect spot for an appetizing breakfast or lunch in the sun with various specialties from their barbecue menu at The Lake Promenade, or lie down and sip your favorite beverage with your choice from different shisha flavors amidst beautiful surroundings of the lake along with kids' activities. Breakfast buffet on Monday, April 21 will be from 7:00 am till 11:00 am and lunch buffet from 1:00 pm till 5:00 pm. Moreover, you can pamper yourself with one of their exclusive Sham El-Nessim packages. Deluxe Room for EGP 2,600 Double*, and Deluxe Pool Side Room EGP 3,200 Double*.

ELEVATE YOUR EASTER SPIRIT AT SHERATON MIRAMAR RESORT, EL GOUNA Sheraton Miramar Resort offers a memorable vacation with its superior location, design, facilities and services for those who are looking for a special Easter. Sheraton Miramar is for families who want safe water for the little ones to play in, with a nice beach, where you can all relax under the warm sun. The resort is also a great romantic spot for couples. And don’t forget to bring some comfortable shoes to enjoy a walk by the seashore, or at the nine islands linked by wooden bridges.

60 | April 2014

CREATE FOREVER LASTING MEMORIES THIS EASTER AT FOUR SEASONS RESORT SHARM EL SHEIKH Four Seasons Resort Sharm El Sheikh welcomes your family to an Easter seaside retreat by the shimmering shores of the Red Sea. With Easter celebrations in full swing, the Red Sea Resort is offering festive themes, culminating in special events for Sham El-Nessim, where the whole family is invited. Easter inspired parties include children's activities, complimentary buffet selection and plenty of live entertainment. Celebrations continue with a fabulous family lawn Easter party, egg hunt, live shows and Camel riding on the scenic Reef Lawn. Guests can also enjoy carvery buffet at Arabesque Restaurant, with varieties of mouthwatering dishes, in addition to the scrumptious desserts decorated with a beautiful chocolate egg display. For an Italian ambience, guests can enjoy alfresco dinner at Il Frantoio offering a special à la carte Easter Gourmet Menu. The entire holiday period will be filled with activities for children of all ages.

For more information, visit www.fourseasons. com/sharmelsheikh AN EASTER FULL OF SURPRISES AT DUSIT THANI LAKEVIEW At Dusit Thani LakeView, the whole family can enjoy Sham El-Nessim specials and much more surprises.

The hotel will celebrate the generous and familial spirit of Sham el Nessim and Easter escape through tempting package that exceeds your expectations. Fun, incredible food, fabulous entertainment for the kids, a pool, lavish gardens and wonderful celebrations, and much more awaits you.

CELEBRATE YOUR EASTER IN ELEGANCE AT THE FOUR SEASONS HOTEL CAIRO AT NILE PLAZA Sweeten Easter holidays with the luscious variety of dining options, where the choices are as endless.

Pamper your family at the Pool Grill in a resort-style colorful atmosphere by their three outdoor swimming pools, while enjoying the splendid Easter buffet with kids corner, with all sorts of activities.Also, Zitouni offers brunch buffet, where its talented chefs have prepared various culinary stations with an upgraded buffet offering Sham El-Nessim specialties. For Italian cuisine lovers, Bella is where you’d like to be treated to a meal you’ll never forget with an enticing selection of seafood items. Moreover, Beymen Café will continue to serve the popular à la carte menu, while its signature chocolate bunnies and Easter eggs will be for sale; and The Lobby Lounge will offer its signature Easter chocolate buffet. Finally, this year, the hotel is bringing you Graffiti will rock this special night until dawn with live entertainment, tabla, sax tunes and DJ. For more information, visit www.fourseasons. com/caironp SEMIRAMIS INTERCONTINENTAL HOTEL GOT A SPECIAL EASTER PREPARED FOR YOU As of this month and until the end of June, enjoy a three-course meal for only EGP 123 at the Lebanese Sabaya, or the Italian Pane Vino Restaurant & Terrace. The three-course meal includes one soup or salad or appetizer, one main course, and one dessert of your choice from their à la carte menu.You can also enjoy Sham El-Nessim outdoor brunch with friends and family by the pool for EGP 250 per person. There is also the Sham El-Nessim day use package for EGP 777 including brunch for two persons, and an overnight stay package for EGP 1,111 including brunch, and breakfast the next day for two persons. The Hotel also has a magician’s entertainment show ready for the guests, and complimented by music tunes to guarantee unforgettable fun for the little ones. Prices are inclusive, and don’t forget to ask about children benefits.

For reservation or more information, call +2 27957171

A FUN-FILLED EASTER AT FAIRMONT HELIOPOLIS & TOWERS Get together with your family and friends on Monday April 21, and don’t miss the Grand Easter Brunch at Fairmont Heliopolis & Towers from 1:00 pm till 5:00 pm. Enjoy a delectable buffet at Aqua e Luce Restaurant serving traditional Sham El-Nessim specialties, Oriental favorites, live cooking stations, special kids buffet, chocolate eggs & bunnies, Kids activities, DJ and more. Opt for a mouth-watering array of themed global culinary delicacies at their special Sham El-Nessim brunch by the Heliopolis pool featuring live cooking stations complemented by a live band. Moreover, you can enjoy their special room packages starting from EGP 1,555. The package includes breakfast, taxes, a night for free when booking the night of Easter, free parking, late check-out till 4:00 pm the next day, raffle draw offering complimentary dinner vouchers, and 50% discount on meals for children from 6 to 12 years old. With 840 spacious rooms and suites, and an engaging service, Fairmont Heliopolis & Towers is definitely the ideal place for a fun experience with your loved ones.

For reservation or more information, call 22677730/40, Hotline: 16989 or via e-mail: fbreservations@fairmont.com SONESTA HOTEL, TOWER & CASINO CAIRO IS OFFERING YOU A SPLENDID EASTER THIS YEAR Feel the spring breeze, and the genuine spirit of family gathering with delectable breakfast and brunch buffets. Celebrate Sham El-Nessim Day around the swimming pool while enjoying the fresh air, sunlight with live entertainment and let the kids enjoy their own playground area. Treat yourself with an overnight stay and ask for their family accommodation package, and have a splendid Easter getaway.

For reservation or more information, call +2 2264.1111, Ext. 301 >> April 2014 | 61

A BREEZE OF FRESH AIR AT HILTON CAIRO ZAMALEK RESIDENCES Fill your lungs with fresh Nile breeze, feel the sun over the breathtaking magnificent view, while enjoying the hotel’s famous Sham El-Nessim breakfast and lunch sumptuous buffets. Interact and sing your favorite songs with live entertainment. Your children will also enjoy their day, as they will make sure to make them busy with their extensive program from coloring, dancing with famous characters, magician, clown and many others.

For reservation or more information, call +2 27370055 HAVE A SOOTHING FUN EASTER AT CAIRO MARRIOTT HOTEL & OMAR KHAYYAM CASINO Are you ready to enjoy the fun, the sun and the perfect weather on Sham El-Nessim? Then Cairo Marriott Hotel & Omar Khayyam Casino is the place to be.

With the lush greenery of the Khedival Gardens, you can experience Easter the royal way without having to leave Cairo. You can start your day with a stroll, and enjoy the pool amidst greenery and palm trees. You can relax at Garden Promenade Cafe to enjoy an indulging drink or a meal. From sushi and seafood, to BBQ and shawerma, you can get to choose from wide range of options that will be cooked live just for you, in addition to special Easter treats of course. Note that there will be brunch buffets as well as lunch options with culinary delights prepared by their talented specialists. Children are also guaranteed to have fun with many activities and face painting.

Roy’s Country Kitchen is ready to impress its guests as well, with a lavish lunch and dinner buffets, and you can stop by the Bakery for Easter goodies, chocolate bunnies, and the best Easter cakes with lots of surprises. And you are more than welcomed to try their Egyptian exclusive packages, and spend an overnight in one of the hotel’s comfortable rooms overlooking the Nile and historical gardens.

A NOT TO BE MISSED OFFER AT RAMSES HILTON Don't miss the great outdoor Family Brunch on Easter’s day by the pool overlooking the River Nile. Enjoy their delicious BBQ with Loads of activities for the kids, including DJ, Magician, Egg coloring and face painting, and all of that only for EGP 149 per person including service charge and taxes. You may also treat yourself and your family to a short break, and enjoy the hotel’s special Sham El-Nessim room package.

For reservation or more information, call +2 2394 6902 or via e-mail: cairo_res@ hilton.com 62 | April 2014

EVERYTHING YOU NEED AT KEMPINSKI HOTELS IN EGYPT Kempinski Hotel Soma Bay invites you this Easter to stay in one of their luxurious lagoon view rooms complete with a remarkable fine dining experience as well as live entertainment. There is Al Mar restaurant, where guests can enjoy an extensive oriental buffet, or the Seafood Market to collect your own catch, in addition to the exciting daily live entertainment from the Sultan Bar. At The View, guests can also enjoy an exquisite Easter dinner with the best view over the Red Sea, or try the Bamboo Shoot Restaurant for an exceptional journey of à la carte Asian dinner delights. The resort will also be offering your kids a range of joyful Easter activities to participate in. Moreover, you can enjoy the signature Kempinski breakfast in the sun with a breath taking view of the sea. Easter packages start from EGP 1,600 for double occupancy on half board basis.

Kempinski Nile Hotel invites you to treat yourself this Easter with an overnight stay in a luxurious suite complete with an Easter egg gift for you specially made by the hotel's executive chef on arrival. The following morning, enjoy a sumptuous breakfast in The Blue Restaurant including all the traditional Easter goodies and special Easter Brunch. Wrap up your day with a spa treatment for two in their luxury Spa or simply relax by the pool. You can also try the hotel‘s Chocolate Lounge, which is launching an Easter range of chocolate and get a taste of its renowned European wit.

The range has a chocolate egg for everyone this Easter, from the bestselling Amadei chocolates to the truffle eggs and the new children's eggs along with a lavish Easter high tea.

A REFRESHING SPRING AT RADISSON BLU HOTEL, ALEXANDRIA Celebrate Sham El-Nessim Day away from the rapid hustle and bustle of the city in a charming and relaxing ambiance. Enjoy Stanely pool whereby you can enjoy the sunlight, fresh air, open buffet and get delighted by the live entertainment and the kids' program. Also, don't forget to ask about Sham El-Nessim getaway rooms' packages, which is perfect for either a romantic treat or family and friends’ get-together.

IT’S A FESTIVE EASTER AT RADISSON BLU HOTEL CAIRO HELIOPOLIS Radisson Blu Hotel Cairo Heliopolis would like to invite you to celebrate Sham El-Nessim, where a full program is prepared to make this Easter extra exceptional. Sham El-Nessim celebration will take place at the Mix Open Buffet, where you can enjoy breakfast and lunch with food that suits all tastes and cultures, in addition to the special Easter treats. For your kids, there will be clowns with plenty of funny games to play, and gifts to share and cheer them up. Moreover, at 1122 Café, which is connected to the 1122 Lobby Lounge, you will enjoy the scenery of flowers and trees, which gives you the feeling of nature’s beauty. At the terrace, snacks, beverages and shisha are available to enjoy while listening to one of their favorable band’s melodies. Also, to add to the fun, a kids’ show will take place in the morning at the roof top pool, where you can smell the fresh air breezes of Spring, with the magical panoramic view and different shows that will be ready to entertain your whole family.

For more information, visit www.radissonblu.com KICK OFF YOUR SPRING WITH LOTS OF FUN AT SOFITEL CAIRO EL GEZIRAH Spend a vibrant Easter by the Nile and enjoy the spring festival with selective dining options, highlighting the marvelous Easter mood. For an Easter to remember with family and friends, don’t miss the hotel’s exclusive room package; book two nights now, get the third complimentary, and experience true luxury and breathtaking Cairo scenery. Also, enjoy mouthwatering Easter specialisties at La Palmeraie with a spectacular Nile view, and for more of an oriental ambiance, try the BBQ set menu at Kebabgy, and taste their musttry fresh baked bread. For more fun for the kids, you can spend the day in the open-air and enjoy a special buffet for adults and children. Indulge in a gourmet Easter buffet and enjoy a bountiful Monday brunch at Sud, featuring Easter specialties with multi colors seasonal decoration and live entertainment. Let the kids enjoy the fun corner including coloring eggs corner, toys, clown, face painting and more surprises.

PAMPER YOUR FAMILY THIS EASTER AT RENAISSANCE CAIRO MIRAGE CITY HOTEL This Easter, bring your entire family to Citron Restaurant, and enjoy a breakfast buffet with delicacies from salty fish and Sham El-Nessim eggs, to chocolate bunnies along with a lunch buffet featuring mouthwatering dishes with a live Jazz Band performance during breakfast or lunch. Sham ElNessim breakfast buffet will be from 6:00 am till 11:00 am on April 21, while the Easter lunch buffet will take place on both April 20 and April 21. Moreover, for inhouse guests, tempt your appetite at Sol Pool Bar, with a selection from a live barbecue station and a fresh salad buffet. Enjoy Dinning and Dancing by the pool, while your kids enjoy a wonderful time on the jumping castle, magician, face painting, and sweet candy station. To take advantage of all their offerings, try their exclusive Easter packages, that includes Deluxe room for EGP 1,700 Double, Club/Garden view room for EGP 2,000 Double*, and Family room for EGP 2,300 Double*.

THIS YEAR’S EASTER IS LEGENDARY AT THE SOFITEL LEGEND OLD CATARACT ASWAN Relax, enjoy and spend quality time with your loved ones in an unforgettable location, in The Palace or Nile Wing where the panoramic view of the Nile is unbeatable. The Sofitel Legend Old Cataract Easter Brunch invites families to re-unite in Egypt’s sunniest city, Aswan! Easter Brunch will be served at Saraya, The Palace’s all day dining restaurant, or you can dine alfresco, overlooking Yebu, temple of Khnum on Elephantine Island and the river Nile, one of the most sought after dining venues in the country. This years’ Easter menu is the creation of Executive Chef Dominique Ferchaud, who will put together a buffet with exquisite gourmet cuisine coupled with unparalleled service.

April 2014 | 63

Q&A

LADYBIRD’S You Ask, Experts Answer!

1

Dr. Laura Webb

Pediatrics

2

Dr. Lynne Weixel

Clinical Psychology

My baby doesn’t smile very muchcould this be a sign there’s something wrong?

What can be causing my friend’s frequent vivid dreams and nightmares?

Doctor’s Answer:

Doctor’s Answer:

Maybe. Babies generally begin to intentionally smile between 6-8 weeks. Before this, they tend to smile mainly in their sleep. However, remember that babies develop at different rates and there is a wide range of normal.

If you are concerned about your baby’s development, bring these concerns up to your pediatrician.

3

Dr. Maziar Rezvani

Allergy and Immunology

Do food allergies go away if one keeps eating same food over and over in small amounts?

Doctor’s Answer: Be careful. There are currently no FDA-approved protocols for oral desensitization to any food. This is still an experimental topic and I would not suggest that you attempt such a procedure.

64 | April 2014

Many things can cause vivid dreams and nightmares.

Recently, among the more common causes are medications. Read the warnings for side effects of any prescriptions being used to see if that is a known side effect. Other reasons might also be from things being ingested in some way.

4

Dr. Sean O Donovan

Colon and Rectal Surgery

Is popcorn bad for the digestive system?

Doctor’s Answer:

Diverticulosis/diverticulitis may be exacerbated by popcorn, although there is much argument about whether this is really true. The butter added is much worse for you, but there is nothing intrinsically bad about popcorn, but as in everything, moderation is appropriate.

5

Dr. Gregrory P. Harvey Orthopedic Surgery

Almost everytime I bend my knees, I hear a cracking noise, but with no pain. This has been going on for 4-5 years. I think I’m bow legged. What is causing this?

Doctor’s Answer:

You most likely have some wear of the joint surfaces of your knee. This can be called arthritis or chondromalacia. As long as you don’t have pain or swelling there is nothing to do about the noise.

7

Dr. Eric S. Farbman Neurology

I have a bad headache. I get them atleast once or twice per week. They sometimes make me feel a little drowsy and nauseous, but I am never really sick?

Doctor’s Answer:

Probably migraines. The most common cause for frequent headache in an otherwise healthy individual is migraine. Oftentimes these can cause nausea, light sensitivity, and fatigue. Although you might think that you are too young to get migraines, many patients have had them even younger than you. There are good treatments available; a neurologist should be able to help you.

6

Dr. Robert Kent

Physical Medicine and Rehabilitation

How many calories do you burn when you do 40 minutes on a stepper?

Doctor’s Answer:

This depends on how much you weigh and the rate at which you were going. The average male would burn roughly 400-500 calories on a stair machine in an hour. The health benefits however do go far beyond just calories burned. This helps improve cardiovascular fitness, increase metabolism and muscle mass, and fights chronic diseases, including depression.

8

Tim Gunn Fashion Consultant

What’s the biggest mistake women make when getting dressed?

Expert’s Answer:

The biggest mistake a woman can make, in my opinion, is trying too hard. Don’t wear name brand everything or try to layer on a million trends to the point where your outfit is screaming for attention.

Whoever you’re meeting, eyes will become like a pingpong ball and they will have no idea where to look.

April 2014 | 65

Health

When Spring/Summer

B

right sunshine, clear air, moderate weather, blossoming flowers, getting ready for the sea, the beach, and even which tanning product you will use this season; that is what commonly comes to mind when Spring/Summer approaches, right?

However, this is not the case with everyone, especially those suffering from Reverse Seasonal Affective Disorder (SAD)/Summer SAD. Why do seasonal changes have such impact on us?

Journalist Stephanie Hegarty, from BBC World Service, in her article Reverse Sad: Why springtime can be bad for depression sufferers, referred to Harvard Psychiatrist, John Sharp on explaining this issue.

Sharp classifies the impact that seasonal changes have into three main aspects. The first aspect is the physical aspect, which refers to factors such as, sunlight and heat that might physically affect a person’s body and alter body chemicals responsible for people’s feelings. The second aspect is culture/environmentrelated events that might also alter one’s mood, and finally the third aspect is that related to memories or anniversaries; i.e. if a certain time of the year reminds a person of a good/bad memory, it would normally have an effect on his/her mood.

66 | April 2014

Feeling down and depressed; it might be Reverse SAD SAD in general, according to Mayo Clinic definition, is a form of depression that keeps reoccurring to a patient on a yearly basis at the same time. It’s a seasonal disorder that is most regularly associated with Fall/Winter seasons, in which people feel down and depressed. However in some occasions, certain people get it the other way around, and they start feeling gloomy, and even suicidal, during spring and summer instead, and this is why it’s referred to as “Reverse.”

What causes it?

There are various views concerning the causes of Reverse SAD. Health Journalist Julie Penfold in her Depression Alliance online featured article titled Understanding Summer Sad, quotes Dr. Roger Henderson view on that issue stating that “The exact reason why summer SAD should be triggered remains unclear, though many researchers believe that the increased exposure to sunlight and rising temperature are key causes.” Penfold also adds that according to Henderson, there might be a genetic influence in some cases. Going with Henderson’s argument is Psychiatrist Dr. Norman E. Rosenthal in the New York Times article Seasonal Depression Can Accompany Summer Sun; in which it is stated that whether the trigger is the high temperature or the bright light, the exact reason

is your Worst Enemy...

is yet to be cleared. Other researchers, however, are more specific about what may cause summer SAD. Among those researchers is Professor Thomas Wehr, from the National Institute of Mental Health, as he singles out Thyroid hormone imbalance, which is caused by heat to be among the reasons for the lack of energy for some people during summer. Also, referring to the same article, some experts think that Reverse SAD is more of a psychological state rather than a physical one. Psychologist Dr. David Lewis argues that it’s somehow related to expectations; in other words, it’s generally expected that during spring and summer one has to be happy, so people just feel depressed when they don’t feel as happy, for whatever reason, as they are supposed to be, or like those around them.

Consequently, they end up feeling like they are missing something.

Watch out for its symptoms!

People suffering from Reverse SAD report getting in a bad mood as summer approaches, as well as getting feelings of anxiety and a general sense of restlessness.

Patients also commonly suffer from sleep problems that might reach insomnia in some cases. Moreover, increased sex drive is reported in certain cases. Loss of appetite during spring/summer is among the signs of having Reverse SAD as well, unlike winter SAD, which consequently ends up with people losing weight,

and having nutrition-related issues. Furthermore, referring back to Mayo Clinic, sometimes Reverse SAD accompanies people with bipolar disorder; in such cases, spring/summer triggers Mania episodes, hyperactivity, and elevated mood swings.

Time for treatment In order to seek treatment, you have to pay attention to the symptoms, and don’t just over look them. In some cases, antidepressants might be subscribed by therapists; however, fortunately, there are other simpler precautions one can take to reduce the symptoms. On the one hand, if what triggers the symptoms is heat/light related then it’s all about staying hydrated, keeping the body cool, and trying to minimize exposure to sun. There are many options through which you can achieve that, such as frequent cold showers, going swimming, wearing shades and bright colors to reduce the heat, etc. On the other hand, if the symptoms are psychologically related, patients should try to get over the thoughts that bring them down. In her previously cited article, Penfold also sheds light on real cases of patients, where the patient states that controlling other stress factors in her life helped her with her case, and also setting fun plans to look forward to in summer helps her stay positive.

In all cases, it’s better to reach out to a specialist, and there is absolutely no shame in that.

April 2014 | 67

68 | April 2014

April 2014 | 69

Fitness

CHEEROBICS® Aerobics + Pompoms = Fat Burning Fun! BY: SAMIRA KHALIL About Cheerobics® Cheerobics® is the latest fitness program that combines aerobics and cheerleading. It is an exercise to a music fitness program with the unique characteristic of using cheerleading inspired moves and techniques, using pompoms!

It’s a foremost cardiovascular training program with elements of muscular strength and endurance. With classes appearing in over 20 locations around the world, Cheerobics® started in Egypt in November 2013 by me, Samira Khalil.

Cheerobics® is aimed to make cheerleading accessible to every woman regardless of her age, shape, skills and backgrounds, providing a new and colorful way of exercising to music. It’s the only cheerleading workout that is officially recognized as a fitness program. Besides shaking the pompoms and having loads of fun, you will be working your entire body.

Cheerobics in Egypt I received my first group fitness instructor certificate in 2009, I didn’t want to be the typical group fitness instructor who would do a regular aerobics/step class. I wanted to be different, to add more fun to my classes; I always wished to be that person who would bring a smile on others’ faces.

I had the idea of adding pompoms to my class, and planned on learning some basic cheerleading moves. The minute I searched online, BAM! I found Cheerobics! I fell in love with Cheerobics the minute I watched the video. I emailed the founder of 70 | April 2014

Cheerobics, Jessica Zoo, who was very cooperative.

I waited for the study material, flied all the way to London to get a chance to meet her and attend the workshop. Honestly, it was one of the best decisions I have ever taken.

The Class What differentiates Cheerobics from any other exercise involving music is that your motor skills are constantly challenged. Unlike any other aerobics class, Cheerobics’ arm motions are the most important technical element that links aerobics with

aspects of cheerleading. During the one hour class Cheerobics targets your cardiovascular fitness, muscle endurance, muscle strength and flexibility, and of course the fun part of cheering!

Cheerobics Junior I am planning on having Cheerobics Junior in the near future (Children Aged 4-11 years). Cheerobics Junior is a fitness class for children to improve their fitness levels, motor skills, coordination and confidence in a fun environment.

“

It is never too late to shake your pompoms and have some FUN!

“

Samira Khalil

For more info:

Website: www.cheerobics.net Facebook: Cheerobics Egypt Email: Cheerobicsegypt@gmail.com April 2014 | 71

Nutrition

Why Eat This?

Herring…

Easter’s Favorite Tradition

• Herring is packed with minerals important for skeletal health. It provides you with calcium, magnesium and phosphorus - three nutrients that your body uses to make hydroxyapatite, the mineral complex that makes up your teeth and bones.

• A 6-ounce serving of herring contains 141 milligrams of calcium and 388 milligrams of phosphorus, supplying 14% of your recommended daily calcium and 55% of your phosphorus needs.

• Eat herring to nourish your nervous system. Each serving offers 2.8 grams of DHA and EPA -- two types of omega-3 fatty acids. Your body uses omega-3s to promote healthy brain function, and low omega-3 fatty acid levels might increase your risk of Alzheimer’s disease.

Super Food...

Artichokes • The cyanic properties in the artichoke help the body to excrete bad cholesterol and assist in balanced cholesterol levels that help those with high cholesterol. So it can help prevent some kinds of heart disease.

• Artichokes have more antioxidants than any other vegetable. Some of the powerful antioxidants in artichokes are quercertin, rutin, anthocyanins, cynarin, luteolin, and silymarin.

• They induce apoptosis (cell death) and reduce cell proliferation in many different forms of cancer, including prostate cancer, leukemia, and breast cancer. A diet rich in flavanoids present in artichokes reduces 72 | April 2014

the risk of breast cancer.

• Thanks to cynarin and another antioxidant, silymarin, artichokes are very beneficial to the liver.

Studies have found they may even regenerate liver tissue.

Artichokes have long been used in folk and alternative medicine as a treatment for liver ailments.

• Artichokes help the digestive system. They are a natural diuretic, they aid digestion, improve gallbladder function.

• Artichoke can help balance blood glucose levels and help deal with diabetes. Foods on this side of the glycemic index are often prescribed for patients dealing with a blood sugar imbalance.

• Making herring a part of your diet keeps your red blood cells healthy. Red blood cells require hemoglobin; a protein containing chemical complexes, called heme groups -- to function because hemoglobin binds to oxygen so that the cells can transport it throughout your body. Both the iron and vitamin B-12 found in each serving of herring help you make this hemoglobin.

• Each 6-ounce portion of herring offers 28 grams of protein as well as 1.9 milligrams of iron and 17 micrograms of vitamin B-12. This makes up your entire daily vitamin B-12 intake requirement, along with 24% and 11% of the daily recommended iron intakes for men and women, respectively.

5 Word Answer

What are the best foods to eat when you have diarrhea?

Banana, Rice, Apples, Yogurt and Jelly

Improve your memory!

Fix with Food

Your brain doesn’t just have neurons, but also neurotransmitters, which are messengers that bring brain signals from one neuron to the next one.

Some parts of the neurotransmitters, like the tryptophan, are not able to be made by your body. Thus, you must consume food to get them. The greatest sources of food to boost your alertness, concentration, and energy are dairy products, eggs, seafood and soy. Water is crucial for your memory.

You already know that your body is made mostly of water. And you also know how easy it is to not consume much water and become dehydrated.

Even a mild case of dehydration can reduce your mental energy.

Nutrition

Your Diet Manual During LENT FASTING BY: NOURA HASSABALLA During Easter lent, Christians change their diets; given that it’s the period of abstaining from certain foods. Many find it hard to make healthy food choices since they have to give up mainly proteins coming from animal sources and dairy products. Usually they get stuck with the same type of food every day. Since they refrain from animal proteins, which give the feeling of satiety, they tend to focus more on high-carbs and fried foods, which cause them to gain weight. Moreover, they don’t get the adequate amounts of fibers, proteins, vitamins, and minerals. Now, it’s much easier than before to be able to have a variety of food, including vegetarian proteins, tofu, soy milk, quinoa, almond milk, rice milk, etc…

Here are some options on how to eat during Lent, without missing out on any of your essential nutrients: BREAKFAST Soy milk + All bran cereal Or Almond Milk + Granola bar Or Whole wheat bread + Beans + Salad Or Fresh Fruit Salad (Small Bowl) SNACK It can be any low glycemic index fruit that has slow impact on blood sugar level, like grapefruit, cherries, pears, apples, etc. Vegetables can make a very good healthy snack as well, in addition to low-carb cereal bars, or a fresh fruit smoothie.

LUNCH Quinoa salad (contains the 9 essential amino acids) Or Tuna Salad Or Barley + any type of your favorite legumes Or Fish and steamed/grilled vegetables Or Stir-fry vegetables with whole-wheat noodles Or Vegetarian Burger with cereal bread DINNER Tomato soup with tofu Or Lentil soup Or Grilled sweet potatoes with salad Or Vegetarian maki Or Grilled or smoked salmon with steamed asparagus

With the options mentioned above, you will still have a wide range of foods to choose from, without gaining weight or causing your blood cholesterol to skyrocket. Finally, keep in mind that you have to control your portion sizes especially when it comes to eating carbs.

April 2014 | 73

Cooking

Venus Clams in Tomato Sauce

Ingredients: • • • • • • • •

2 pounds small clams 3 tablespoons olive oil 1/4 cup finely chopped onion 1 pound cherry tomatoes, halved 4 tablespoons chopped fresh parsley Salt and pepper Red pepper flakes to taste 4 slices toasted garlic bread

Directions: • Soak the clams in lightly salted cold water in the refrigerator for 2 hours, then drain.

• Heat the olive oil in a heavy sauce pan and add the garlic and onion.

• Cook over medium heat until soft and fragrant, then add the tomatoes, salt, pepper, and pepper flakes and bring to a boil.

• Add the clams and cover, and cook until the clams open, about 5 minutes.

• With a slotted spoon, remove the clams and keep warm.

• Boil the tomato mixture until reduced by half, add the parsley and mix well.

• Place the garlic toast into individual shallow bowls and divide the clams into each.

• Pour the sauce over the clams and serve immediately.

74 | April 2014

Editorial Features

Welcome to the Middle East’s First Green Kitchen

W

BY: YOSRA SHOHAYEB

hat is your most concern when you dine out? Probably many, varying from hygiene concerns to nutrition concerns.

But what if I can guarantee you that from now on at Marriott Cairo Hotel you can eat food that is completely healthy and delicious, produced by a whole eco-friendly kitchen aka green kitchen. Would you believe me? Is there such a thing in Egypt? Yes, there is and it is right near you at Marriott Cairo Hotel.

Let me take you on a journey inside the Middle East’s first green kitchen to believe it yourself.

So what is the difference between a green kitchen and an ordinary kitchen? There are many differences which we will shed light on here, but the most important one is that the green kitchen serves 100% safe food, whereas the chance of the customer getting poisoned, complaining of a dish due to bacteria, or otherwise is almost impossible. In addition, the environment of a green kitchen is completely different; it is healthier for both the staff and customers, faster, and easier.

Everything is different inside a green kitchen from the equipment and water usage to the food and even the floor. Their refrigerators have an ultra-violet lighting system, which helps prevent bacterial growth inside of it. They have different refrigerators for different kinds of foods and drinks in order to avoid cross-contamination.

Moreover, all of the refrigerators’ pipes are outside the kitchen to protect the food in case any leakage happens.

As for the floor, there is a heater under the floor to defrost, which prevents the formation of ice on the floor in case the refrigerator temperature reduced.

All equipments used are high capacity modern ecofriendly ones designed for different usages from food washing and cleaning machines, to food grinding and air frying machines. All of their equipments’ spare parts are sterilized after usage and put in a suitable temperature level, in order to avoid any bacterial growth. Not only that, but they have a machine as well that washes every two hours the drain, which prevents pollution or insects from taking place inside of the kitchen. Nevertheless, they use lava stones instead of coal, which is healthier and gives the same barbeque taste.

Because it is a green kitchen, all light bulbs are lit, which saves a huge amount of energy. Their water on the other side is soft water, which is filtered before using.

All their food is purchased from local green houses after inspection, and is free from any chemicals.

Not only does Marriott’s kitchen take care of its own environment, but the outside atmosphere as well.

According to Badawy Abdel Hamid, Marriott Cairo Hotel’s dir of culinary-executive chef, this kitchen is the only kitchen in Egypt that doesn’t have a chimney, which protects the outside atmosphere, but rather we have modernized equipment that work as a substitute for the chimney.

Last but not least, in order to be ensured the healthiest culinary experience, all highly trained staff use antibacterial soap, and all kitchen utensils are sterilized day by day.

Love & Relationships

And you Wonder Why He Left You?

H

BY: NOHA KANDIL

ow many men have you heard weeping over a woman? One, two, maximum three maybe? Now ask yourself, how many women have you seen gone out of breath (and in some cases turned suicidal), because of all the tears they shed over men, who supposedly “broke their hearts?” Are you done counting? Need more time? Well, the truth is that in many of those cases, WOMEN BREAK THEIR OWN HEARTS. Yes they do! And no, that doesn’t mean that there aren’t some cold-blooded men out there, who are nothing more than a pure waste of oxygen and space.

Yet, women play a big role in allowing their hearts to get broken, and this is why: 76 | April 2014

The not-so-special someone From the very beginning, many women are obsessed with the idea of finding the “special someone,” or even just the one, without the “special” part. The question here is what really defines the ONE? Is he the one taller than you? Is he the one with the nice smile and straight white teeth? Or is he the funny cute one? Obviously it differs, but the real problem occurs when women overlook the traits that would literally make or break a relationship. They often get super excited about finally finding that “special” man that they get stuck in the moment, and forget about the future. What they should be asking themselves instead is; would he still be loveable when he loses his temper

Is it worth it to lose a perfectly decent guy just because you can’t get pass all the materialistic stuff you want?

If yes, then congratulations, HE IS GOING TO LEAVE YOU. Thank you for NOT loving me back Sadly, this one is quite common. You’ll see this beautiful woman getting out of her ways trying to please her man, and not because he earns it, GOD forbids! It’s disappointedly because he’s not treating her well, and she feels that he might be losing interest in their relationship, so instead of talking about it, and walking away with dignity; for some women, the “logical” thing to do, fascinatingly, becomes making more effort to please him. The truth is that giving more won’t necessarily get your relationship back, but it might actually push him away further. NEEDY IS NOT SEXY! You’re not an object, so stop treating yourself like one, and most importantly, don’t you ever accept it to be treated like one, but if you do, then congratulations, HE IS GOING TO LEAVE YOU. Who needs a friend, when you got a BOYfriend?

If you are among the very few women, who end up with their best friend, then LUCKY YOU! Other than that, your boyfriend will never replace your friends.

Think about it, does it make any sense to complain about your boyfriend to your boyfriend? It’s not even fun. Not to forget, the daily whining about your weight and having nothing to wear, and the “should I get this red dress or this other EXACTLY SAME red dress?” type of questions. So, if you think your man will solely put up with all that nagging for eternity, then congratulations, HE IS GOING TO LEAVE YOU. or caught cheating? And is a charming smile worth getting dumped for, because he is too afraid to commit?

If yes, and you miss those signs, then congratulations, HE IS GOING TO LEAVE YOU. You are the air I breathe, the light I see, the CAR I DRIVE! To all the gold diggers out there, this one is for you.

Okay, you may have some sort of feelings for the guy, but is it truly love? And if so, do you feel that love towards him or rather towards his loaded wallet?

Every woman needs to be pampered by her man, that is a fact, and yes, pampering needs money, but what is also a fact is that there is a huge difference between getting pampered and feeding on the soul of the poor guy. It’s fine to go out to a fine dine restaurant, but does it have to be every week? And do you have to show off and bring your friends, AND make him pay?

Put a ring on it GOD DAMN IT! There is nothing wrong in wanting to settle down, and start a family; who wouldn’t want that? However, if a woman invests too much focus on the idea of marriage, or to put it more accurately, get distracted by the idea of marriage rather than focusing on assessing the relationship as a whole, then she will most probably end up with someone she doesn’t even know. It’s good to set the record straight from the start, and show that you want something serious out of this relationship, but you need to keep in mind that the man you’re getting involved with might not be exactly there yet; that doesn’t mean he is not committed to you, but it’s just that he needs some time. However, if you are in such hurry and can’t possibly wait, then congratulations, HE IS GOING TO LEAVE YOU. So ladies, please save your hearts and get your brains beating for a change…

April 2014 | 77

Love & Relationships

Bettina Knows Best…

Will your Ex Ever Change his Ways?

I

Dear Bettina,

have been very confused lately. Just when I thought I have forgotten about my ex-boyfriend, I saw him and now we are texting again. I left my boyfriend because he wasn’t willing to change at all; he was unsupportive, always criticized my ways in front of people, made fun of me, etc. Sometimes he was loving, but it never seemed to be enough to cover his ways. I threatened to leave him two times before, where he swore at each time that he would change. However, the third time I decided I had enough and left him. I have been hearing around that he has changed, and I felt it too when we bumped into each other.

However, I am scared that if I got back with him, he would still be the same, even worse, what if it shows again on the long run?

BY: BETTINA HEMMINGSEN

Sincerely,

Confused

Dear Confused, In a long-term relationship, you will discover many layers of the person you love. It is usually the top layer we fall in love with, and then when the other less attractive layers start to surface we begin to question our initial feelings. We usually have so many expectations to each other that we fail to realize that we are not having a relationship with our partner but with our expectations -which all comes down to not accepting the reality as it is.

The inner dialogue you are experiencing is the familiar voice inside us, which always makes us doubt our disposition. But my feeling is that the voice that was telling you to leave your ex-boyfriend -was your intuition ,which origin from some place deeper than the superficial thought-chatter. Once you become aware of the different origin and nature of these voices, you can begin to observe the different feelings that arise simultaneously without judging or identifying with them. This little practice will help you understand the way your mind work and how all the chatter creates a lot of confusion, doubt, fear, anxiety and mistrust.

Always remember the only one you can change is yourself, don´t try to change your partner.

Warm regards, Bettina

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April 2014 | 79

Mother & Child

SAVE YOUR MONEY PAPA, WE’RE STAYING IN!

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t’s Easter time! Congratulations, you made it out of winter gloom, but you have to buckle up, because you’re about to go on a trip down “TAKE US OUT,” “WHY DON’T YOU WANT TO TAKE US THERE,” and “YOU ARE THE WORST PARENT EVER, I HATE YOU!” lane. Yes, it’s that bubbly spring season again, and NO, you can’t get away with the “but sweetie, they said it’s going to rain” excuse. It is a yearly transition routine that families go through, but the real problem occurs when parents can’t take their kids out for whatever reason, or when they can’t afford making travelling plans; that’s when it could turn to a real nightmare. However, the good news here is that there are other alternatives that you can go with in order to make it more fun for your kids at home.

Movie Night It’s not just about picking a good movie, but it’s rather about bringing the whole experience to your kids. Set the date, the hour, and to make it more real, pick a showtime like that at movie theatres (12:00-3:00 pm, 3:00-6:00 pm, etc.); after picking the time, you have to get the snacks ready. Chips, chocolates, and all sorts of candies that you can easily pick from the store next door, or simply ask for home delivery from the accessible Metro Market near you. And don’t forget to get that delicious flavored popcorn. Then finally, for the movie, try to pick a one that YOU will actually enjoy watching, not just the kids. Children love it when they see their parents sharing the same interests with them, without faking it (they can feel it). If you can’t find a clean G-Rated motion picture, you can always go for animated ones; you’ll be surprised by how fun they could be. You can get the latest movies online, but for a high definition picture, you can get the latest DVDs released from virgin Megastore. What’s left now is to lay back, dim the light and ENJOY!

Kitchen Fun Get your kids into the kitchen and get ready for some serious fun. Again, it’s all about giving them the whole experience, so instead of going out for a meal, bring the restaurant home. First, gather around the day before, and put a menu together with some easy recipes that you and your kids can do together. And in case you have nothing in mind, here is what we think would make up a fun menu: 80 | April 2014

Two-Tone Sandwiches: White and brown slices of bread. Letter shaped cookie cutter, and a bit larger one for the heart shape. Cut out the centers of the slices of the bread using the cutters, and then swap the center cutouts.

Mini Flatbread Pizza: mini flatbread/sandwich thin, pesto sauce, shredded cheese and tomatoes. For a crispy crust, bake it for 10 minutes at 350° directly in the oven, without baking sheet.

Funny Face Sandwich: Sandwich roll/toast, cold cuts, Ketchup/mayonnaise, raw vegetables, olives, carrots, cheese sticks, and basically any other edible ingredient you can think of. For creating the face, you can use sliced raw vegetables and olives for features, and a cream cheese as glue.

All-Day Games Dress Ups! And no, not in princess and cowboys costumes, but rather in your own wardrobe outfits. Allow your kids to dress up like you for a day; let your little girl get in these oversized heels, blouse, and over the top clownlike makeup, and let your boy wear your suit and tie, with those classic shoes. To make it even more fun, ask them to impersonate you. The way you talk, the way you walk, and even how you discipline them. This won’t just generate a lot of laughs, but might actually help you understand how your kids see you, and allow you to value your communication techniques.

Fluffy Pancakes: 1 cup milk, 1 cup of flour, 2 tablespoons of white sugar, 2 teaspoons of baking powder, ½ teaspoon of salt, 1 large egg, 2 tablespoons of melted butter or vegetable oil, 1 tablespoon of vegetable oil, toppings (butter, jam chocolate, etc.) and cooking spray. Bowls, Spatula and a large pan, are the tools needed.

Puzzles Now that the whole family most probably out of breath, it’s time for some round table fun. Get a set of puzzles that the whole family can collaborate together to do. There are those 1000- piece puzzles that you won’t stand a chance against, unless the whole family work together, and although it’s doubtful that you end it in one night, it still a very good way for some serious family bonding.

And Pause!

Kids just love to jump up and down, and go crazy, and what’s a better way to do that than through music. Get a CD ready with some fun beats that the whole family can enjoy. Get the whole family in one area, turn the music on for a while, and then pause all of sudden, and those who are dancing are supposed to freeze at the same pause till the music is back on. Every round the winner gets to control the music button. So turn the music up, and start dancing!

Treasure Hunt To wrap up the day, hide some teeny-tiny surprises around the house for the kids to search for and find before they go to bed. Just give it a little thought before getting anything, it doesn’t have to be big, but focus on what would really make them happy.

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Features

Marital Agreement Egyptian Style BY: NOHA KHATTAB

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his agreement is entered into by and between Egyptian women as represented by Sekina (hereinafter referred to as the wife) and Egyptian men as represented by Abbass (hereinafter referred to as the husband).

Whereas; the parties wish to enter into a marital contract, the parties herein: 1. Acknowledge that they enter into this contract on equal footing, each of their own free will.

2. Agree that any decision by the wife to be a stay at home mom should be considered a sacrifice. For the avoidance of doubt, such decision should not and cannot be used against the wife at any point in the future. The husband acknowledges that being a stay at home mom entails the following: • Being on call 24/7.

• Not having the ability to delay a task, or take that business call later, or pretend to be in a meeting.

• Not having the flexibility to go to the gym after work, and consider it part of a long, and hectic day.

3. The parties agree that while the husband generates a steady stream of income, the wife’s stay at home role is invaluable to the sustainability of the marital venture. For the avoidance of doubt, the husband acknowledges the wife’s ability to get a job, and generate income. The parties agree that the wife’s earning ability should be quantified by the following formula: Notional earning ability: AI × (1+30%)^n Whereby: • AI represents annual income at last paying job.

• N represents number of years spent out of the workforce and in the service of the family.

• The 30% annual factor serves to quantify: * Opportunity cost of foregone promotions, salary increases, per diems, and business trips. * Sleepless nights taking care of teething, insomniac or sick children- children who the husband acknowledges were a joint venture, and NOT a sole proprietorship.

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* Irreparable damage to the wife’s physique on account of pregnancy, lactation, and other joys of motherhood. * Nights spent revising history tests while husband works hard at consolidating his lead in the playstation league. * Other factors to be listed in schedule A of this agreement.

The parties agree that the annual factor is to be doubled in the case of twins and tripled in the case of triplets.

The husband forgoes all rights in case number of children exceeds three.

Family Account: In consideration of the wife’s job as a cornerstone of the family, the annual income is to be deposited in a joint interest earning account to which the wife has joint signature. The parties acknowledge the need for full time domestic help.

Termination: The parties agree that they each have the right to unilaterally terminate this agreement. In case of termination by the husband, the wife is entitled to 50% of the money in the family account, as well as 50% of family assets.

Confidentiality: The parties agree that the terms of this agreement should not be kept confidential.

Each party agrees to endeavor on a best effort basis to promulgate the terms of this agreement to the best of their ability.

Signed by: Sekina On behalf of Egyptian Women Abbass On behalf of Egyptian men

Features

Diamonds are April’s Born Best Friends BY: NIVINE MUKHTAR

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hose who are born in April are the luckiest, as their birthstone is the sheer symbol of love, beauty, rarity and romance which is Diamond. Diamond started its journey billions of years ago deep inside the earth, where carbon, the only element forming it was exposed to extreme pressure and heat, transforming it to fascinating minerals.

The volcanic activity of centuries ago delivered these diamond crystals to the earth’s surface.

The word Diamond is derived from the Greek word “Adamas,” which means unconquerable. “Only diamonds can cut diamonds;” have you ever wondered what the secret behind that is? Diamonds are the hardest natural substance or mineral on earth, which means it can scratch anything but can be scratched only from another diamond.

Many myths and legends surrounded the diamond in different cultures. The ancient Greeks and Romans believed diamonds were tears of the gods and splinters from falling stars. Roman literature stated that Cupid’s irresistible arrows were tipped with diamonds. The Greek philosopher Plato wrote about diamonds as living beings, embodying celestial spirits. The Hindus believed that diamonds were created when bolts of lightning struck rocks. They even placed diamonds in the eyes of some of their statues.

Diamond value, quality, durability and appearance 84 | April 2014

depend on many characteristics. The most important ones are called the four Cs which are diamond’s cut, color, clarity and carat weight.

Modern gemstones cutting techniques started to improve from the 16th Century that helped to reveal the beauty of the diamond. Prior to this time, it was considered taboo to change the natural state of a diamond. Nowadays the beauty of the diamond depends to a great extent on how skillfully it is cut and polished.

The beauty of diamonds lies in its wonderful optical properties, which means simply its stunning ability to sparkle and to react with light compared to other gemstones.

A traditional color is associated with diamond as April birthstone is white or near colorless, although diamond comes in every color of the rainbow.

Naturally colored diamonds are called fancy diamonds, but they are rare and very expensive.

Diamonds are thought to have been first mined in India since at least 400 B.C. Today the main diamond producing countries are Russia, Democratic Republic of Congo, Australia, Botswana, South Africa, Canada, Angola and Namibia.

Diamonds are unique just as their wearers; actually no two diamonds are the same. Diamond jewelry can match any outfit from casual to formal events.

The Best, The Top & the must do

must try Kempinski Nile Hotel, Signature Dish-Roasted Quail Since the ancient times of the Pharaohs, quail has been considered the most famous food in Egypt along with pigeons. The Egyptians realized quite early that quail is a brilliant source of protein for their workers, supplying them with energy to help them build the magnificent temples 7000 years ago, so large farms were established for breeding them. It is still a well known tradition and custom in Egypt that an Egyptian groom should eat quail and pigeons for virility on his wedding night, hence our choice for Kempinski Nile Hotel’s signature dish: Boneless quail stuffed with morel and local mushrooms, sautéed herbs with onion, covered with local lamb fat, served with sweet peas, crushed chickpeas and carmalised carrots.

YOUR GETAWAY This Spring Break’s Destination is Matarma Bay, Ras Sudr Are you tired of the same old destinations you and your friend visit each spring break? Are you bored of seeing the same crowd repeatedly each holiday? Then Matarma Bay in Ras Sudr is your ultimate breakout this holiday. With its cozy and colorful, yet fun atmosphere, your spring break just can’t get any better. Take your friends and try their kitesurfing and windsuring with winds constantly blowing between 4 -6 BFT from March until December, or you could just relax at their amazing beach enjoying the sun and their delicious cuisine.

Did You Know!

Spring fever is not just a saying. Experts say the body’s makeup changes due to different diets, hormone production and temperature.

NOT TO BE MISSED! Burberry Brit Rhythm for Her Brit Rhythm; the new fragrance for women by Burberry is a blend of contradictions. It is full of youthful energy, free-spirited femininity, and sensuality.

The Brit Rhythm woman is spontaneous and irreverent. The fragrance is classic and unexpected combined in a new powdery floral; it is feminine and effortlessly sensual.

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Reviews

album

Green Day: Demolicious!

In celebrating Record Store Day, a day of honoring the history of Record Stores, the American punk rock band, Green Day, is releasing a new album titled “Demolicious.” According to sources, the album will be available on April 19, and will include a collection of 18 Demos, in addition to a unreleased track named ‘State of Shock,’ which were recorded back in 2012 during the band’s trilogy sessions “¡Uno!,” “¡Dos!” and “¡Tré!.”

movie

Mr. Peebody & Sherman Dreamworks Animation created a 92 minutes of extreme fun for the whole family through their latest 3D production “Mr. Peebody & Sherman,” which is based on the 1960s “Peebody’s Improbable History” television segments. The film tells the story of Mr. Peebody, a genius dog voiced by Ty Burrell from the hit TV show “Modern Family,” and his adopted son Sherman, and their time-travel journey, through which they relive top life-changing events around the world.

book “Lenses in the Fog,” by Ibrahim Bassem The novel encompasses five parallel stories that inevitably cross-sect due to the tumbling events of Cairo. It tells the story of a pharmacist in a constant muddle with his conscious; a student torn between the private and public spheres of the city; a police officer searching for power and status; a worker trying to keep quiet to avoid trouble and ensure that the hungry bellies of his family are kept full; and an optimist physician that suddenly gets a reality check. With their thoughts and actions, they shed light on the eternal mystery, the mystery of human nature.

Available at ElBalad bookstore for EGP 20 86 | April 2014

Mercedes-Benz Egypt introduces the new S-Class, E-Class Coupe and E-Class Cabriolet to the Egyptian automotive market Taking the lead as usual, Mercedes-Benz Egypt displayed 11 of its outstanding Mercedes-Benz models at the AutomechFormula motor show, some of which were revealed for the first time in the Egyptian market, namely the new S-Class, the E-Coupe and the E-Cabriolet. The other models displayed included the Mercedes-Benz E-class saloon, GLK, B-Class and the newly launched CLA and A-Class which target the youth segments offering a unique blend of luxury and a sporty driving experience specially in the AMG sport models.

stores

Payless ShoeSource opens 8TH store in Cairo Payless ShoeSource, the largest specialty family footwear retailer in the Western Hemisphere, announced the opening of its 8th store in Cairo, located on Shehab Street.

The Payless store format offers a fun and inspiring shopping environment designed to showcase the latest trends to make it easy for shoppers to find products to match their personal style and needs. Like the 7 other Payless stores in Cairo, the new store features a wide assortment of shoes and accessories for the family including products for women, men and children covering a range of wearing occasions.

Payless looks forward to welcoming and serving customers and visitors from surrounding areas.

Intel Easy Steps Program in Egypt develops female entrepreneurship skills and inspires Al Fayoum girls In celebration of International Women’s Day, Intel showcased a local success story of young women who joined Intel Learn Program in Al Fayoum governorate and created a project to help advance their community.

As an expansion of Intel’s ongoing commitment in developing the community through its programs, Intel announced the launch of the Intel Easy Steps program designed to support women to reach their maximum potential through technology and education. After participating in Intel Learn program, three girls aged14 from Al Fayoum were determined to change their community by creating literacy and sewing projects.

The Body Shop’s original and iconic body butter now available in uplifting Blueberry The Body Shop has announced the launch of its new Special Edition Blueberry range, packed with Community Fair Trade ingredients.

The Special Edition Blueberry range contains Blueberry Seed Oil, rich in Vitamin E, which provides long-lasting moisturization and skin nourishment. It also contains Community Fair Trade Shea Butter and Cocoa Butter from Ghana. Shea forms a barrier on the skin, protecting it and locking in moisture, whilst Cocoa softens and smoothes the skin.

hot offers Derya Travel announces Easter 2014 – Istanbul Special Package Derya Travel offers a 5 day/4 night trip to Istanbul on Turkish Airlines. The offer includes a stay in Babil Hotel in Laleli for only EGP 2,950 per person for double, or a stay in Cartoon Hotel in Taksim for only EGP 3,325 per person for double. The offer also includes a 4 night hotel accommodation on BB basis, round trip transfer, half day Bosporus tour, and round trip tickets via Turkish airlines – Economy class.

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Aries

March 21 – April 20

Strength: Independent, generous, optimistic, enthusiastic and courageous Weakness: Moody, shorttempered, self-involved, impulsive and impatient Best careers: Sportscaster, surgeon, adventurer, stockbroker and entrepreneur Perfect gift: Flowers, jewelry, books and sailing lessons

Favorite animals: Ram, and Lamb Compatible with: Gemini, Leo, Sagittarius and Aquarius Incompatible with: Pisces, Taurus, Cancer, Virgo, Scorpio and Capricorn Successful entrepreneurs: Hugh Hefner, Suge Knight, Bobbi Brown, and Larry Page

Element: Fire

Aries Fashion Sense By far, the favorite color of an Aries is red. However, due to their outgoing personality and fiery disposition, this is probably not a surprise. Whether they use red to accent an outfit or wear an entire style with red, it is not uncommon to find the color in their wardrobe. They are also often seen in black and white. You’ll catch them wearing hats and head accessories–the bolder and more original the better!

Aries Hairstyle Aries women see hair styles as something to do. Therefore, they will try out all interesting things to get them to express their identity by large. They may go from long luscious hair to chopped short hair like the guys. These women may also add tons of jewels in their hair as well. Aries women will wear their hair slick back in a pony tail or wrap it around in a bun. On the other hand, other days they may wear it out and relaxed.

What’s it like to date an Aries woman An Aries is hot-blooded, and forceful, so you had better be able to handle the heat! The Aries woman is for the person who likes an independent self-driven woman who can fend for herself and is not clingy and needy. An Aries woman requires freedom. For the Aries woman, the best part of the relationship is the beginning, then the spark is there and she is trying to catch you to be hers. She will find happiness in a long-term relationship because she enjoys sharing everything with her partner. She will not only have a romantic partner but a best friend too.

She considers her partner to be equal.

What’s it like to date an Aries man An Aries man has a lust for adventure so if you are thinking about having a relationship with an Aries man; be prepared for excitement. He is always eager to try new things - including relationships. That is not to say that every Aries man will only provide an exciting and short-lived relationship, but this is usually the case. He might stick around if you are the type of woman that enjoys having the man take the lead and basking in his glory. He enjoys challenge, so if you are the woman to offer challenges to him - like playing hard to get - he might stick around longer.

Aries Erogenous Zone The head is Aries’ most powerful erogenous zone. Stroking their hair and rubbing their scalp will make them feel relaxed and heighten their sensations. Nibble the ear, for especially the men, they will not be able to resist this; he will get uncontrollable urges and you will soon be all his.

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April 2014 | 89

Four Seasons Hotel Cairo at Nile Plaza, announces the appointment of Adrian Messerli as the new hotel manager.

Cairo Airport Novotel Hotel celebrated the International Women’s Day through holding a reception for its guests and team members.

SODIC Celebrates Graduation of First Cycle from AUC Venture Lab. Tourism Exhibition and Helwa Ya Baladi Festival will take place at the Fish Garden on April 26 WITH VARIOUS TRAVEL OFFERS.

The Cairo Marriott Hotel hosted the press conference launching the new program “El Boss.”

Centrepoint celebrates 100th store opening and announces aggressive expansion plans TOWARdS OPENING 75 NEW STORES. Sheraton Luxor Resort hosted a grand delegation from china top tour operators and journalists. The delegate’s visit aimed at promoting Luxor major attractions.

Nadia El Ansari, MultiProperty Director of Sales & Marketing for JW Marriott Hotel Cairo & Renaissance Cairo Mirage City Hotel, was granted the Stephan G. Marriott Culture Award.

The all new Chevrolet Optra made its world premiere at General Motors Egypt Plant6th of October city; through an expanded press conference to launch the new caR. in the Egyptian markets.

German company GROHE is expanding its foothold within African MARKETS.

Hilton Alexandria Green Plaza hotel hosted Star Academy casting season 10.

The African Development Bank organized a panel at The Four Seasons-First Residence Hotel, on promoting women’s employment through SMEs in North Africa.

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Six months after becoming Global CEO of Draftfcb, Carter Murray simplifies brand name to FCB (Foote, Cone & Belding), in a global Name Change.

Lay’s and Chipsy ARE launchING Flavors Cup CAMPAIGN and A contest, bringING NEW unique flavors.

Sonesta Hotel Tower & Casino Cairo hosted the stay of “Snow White & The Seven Dwarfs” team.

Jotun Egypt celebrated the Mother’s Day through TWO PROGRAMS CELEBRATING EGYPTIAN MOTHERS .

Hilton Hurghada Resort teamed up with Eied A’la Eied Association for Development to help a young Egyptian teenageR who suffers from advanced autisM. At Mobile World Congress, Nokia Introduced full PORTFOLIO OF SMARTPHONES to bring Internet and cloud services to the next billion.

Epson launches TMT20II, its new effective and reliable thermal receipt printer for the Egyptian markeT. Omar Samra, founder of Wild Guanbana travel company, will lead a group on a 10day Himalayan trekking trip through wilderness this May, in one of the most remote regions of the Nepalese Himalayas.

The University of Ain Shams, in cooperation with Novartis Pharmaceuticals, inaugurated Egypt’s first medical unit for THE TREATMENT of multiple sclerosis (MS).

Zanussi launched an “Easy Tip” campaign, exploring the Egyptian housewives treasure of tips. Participants with the best TIPs received valuable gifts.

Marriott International celebrated the re-launch of its landmark property, the Riyadh Marriott Hotel that has transformed after SAR brand refresh.

Jumia Egypt, Africa’s leading online shopping site, has partnered with Cairo Runners to sponsor the first half maratHON in cairo.

Sofitel Legend Old Cataract Aswan hosted recently the TV show “Day in Egypt” broadcasted on the Egyptian Satellite TV channel (ESC), shedding light on guests’ impressions about the place.

Teradata announces APEX winners at Summit 2014 Marketing Conference, where six companies were honored for their innovation.

Staybridge Suites celebrated winning the IMEA 2013 Award for Consistent Performance by a Hotel TEAM.

Samsung Electronics plans to introduce its new line-up of NFCenabled printers in Egypt by mid-June 2014.

Meacoms, communications and event management firm, hosted a cultural evening to celebrate the renowned novelist Essam Youssef, author of ¼ Gram and 2 Officers.

Fairmont Nile City, Cairo won the Global 2013 Ideas Count Award of the Fairmont Hotels and Resorts International for the “Fairmont Express” deli concept.

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Minister of Trade and Industry Visits France COMPUTING LEADER Lenovo announced the availability of its multimode Yoga Tablet at all major retailers in Egypt.

Nokia Egypt reached out to professional local photographers in an initiative that would highlight the beauty of the country through the lens of Nokia Lumia 1020 camera.

MasterCard announced its expansion into seven new markets across Central and West Africa, increasing its acceptance footprint across the continent, and securing a number of strategic agreements.

Man’oushe Street, a popular Middle Eastern eatery, signs master franchise agreements that will see the upcoming opening of 90 new branches across 5 markets.

As a part of their ongoing commitment to the local community, Maadi City Centre invests EGP 10 million to improve road infrastructure surrounding the mall.

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Mr. Mounir Fakhri Abdel-Nour, Minister of Trade and Industry, went to a visit to France, accompanied by the Egyptian side of the French Egyptian Business Council after its re-composition. The importance of this visit lies in the fact that it is the first official Egyptian delegation to Paris after the adoption of a new constitution for Egypt. During the visit, the Minister of Trade and Industry held a series of meetings with French officials, including Minister of Foreign Trade, Nicole Bricq, and the Minister of Industrial Renewal, Arnaud Monteboug, as well as meetings with officials and members of “MEDEF”, which is the largest business organization in France, and a number of senior French businessmen, among them Bruno Lafont, Chairman of the Group “Lafarge.” Moreover, the Minister of Trade and Industry collaborated in the first session of the French Egyptian Business Council, after the re-composition of the Egyptian side recently, which aims to promote mutual cooperation, especially in the sectors of mining, energy, automotive and agricultural industries.

French companies were, as other companies, affected by the events that took place in Egypt mainly the deterioration of the security situation, factional demands and strikes done by workers. In spite of all these conditions, those companies still continued to work in Egypt and some even expanded their operations. Economically, France is one of the most important trade partners of Egypt, with trade in 2012 reaching a range of Euros 2.9 billion, of which Egyptian exports are worth Euros 1.2 billion. The Egyptian side of the Business Council is seeking to play an important and pivotal role in accelerating the development of trade relations between Egypt and France, that’s why, the Council has set a target for this year to rebuild the confidence of French companies in the Egyptian economy.

The importance of the visit at this time is to convey the true picture about the political and economic situation in Egypt, especially to the business community, and this is very important because of France’s strong political and economic position in Europe, and its influential role in the process of decision-making in the EU.

On Spot

Lancôme

is now hitting the Egyptian Stores Lancôme decided to be present full-fledged in the Egyptian Market. In a Plushy and sumptuous event at Beymen Four Seasons, the famous international Luxury Brand celebrated its launch in Egypt with the presence of a prestigious group of beautiful Egyptian ladies, togethr with media and social figures from diversified fields. Lancôme’s Skin & makeup specialists provided skin and makeup tips to all attendees along with displaying the latest trendy colors and latest innovated products for 2014.

April 2014 | 93

On Spot The Fashion Garage’s First Event Bazaar The Fashion Garage event bazaar featured Egypt’s high end stores and gave a chance to a lot of young designers to showcase their designs along side well known names.

The bazaar hosted an auction to raise funds for the Ashmoun Hospital for Hayati organization and donated 15% of all proceedings to Lions Club.

94 | April 2014

On Spot Style Treasure’s Third Annual Designers’ Exhibition The annual shopping event that Cairo waits for was just as successful as expected. The Style Treasure Third Annual Designers’ Exhibition showcased 50 from the online platform’s best-selling designing talents at the Four Seasons at First Residence Hotel right before Mother’s Day.

April 2014 | 95

On Spot

Punt Roma

Celebrates Mother’s Day with Mothers in Elderly Homes Punt Roma, the Spanish fashion wear brand for women and one of the brands owned by Azadea Group, decided to embrace mothers in elderly homes and celebrate with them hand in hand. Punt Roma is a socially responsible brand that always looks forward to giving back to the community, and empowering women to be more socially responsible. Punt Roma has previously supported a significant cause for women, which is breast cancer awareness last October along with the Lions and Rotary members. Today Punt Roma is visiting women’s elderly homes, along with celebrities spending quality time and greeting them on Mother’s Day.

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On Spot Fairmont Heliopolis & Towers Hosts Its Annual Corporate Event

Fairmont Heliopolis & Towers hosted a remarkable event inviting its top corporate accounts to a fabulous Gala Dinner in honor of their valued business in year 2013. Trophies were awarded during the ceremony to Fairmont Heliopolis & Towers’ top loyal partners. The guests were enchanted by live music performance, delicious cocktails and mouthwatering specialties from the hotel’s 18 dining venues globally inspired cuisines from Thailand to Mexico. Guests were engaged in raffle draws, where the event raffle prize was co-sponsored by Emirates Airlines.

April 2014 | 97

On Spot The Irish Embassy Celebrates Saint Patrick’s Day On the occasion of Saint Patrick’s day, the Irish Embassy in Cairo hosted a reception under the auspices of H.E. the Irish ambassador to Egypt. The event was held at the lavish Irish ambassador’s residence. The diplomatic community in Egypt as well as official dignitaries and prominent members of the business community attended the event. The event was held in association with Jameson Irish Whiskey.

98 | April 2014

On Spot Toyota

Shows Brand-New Models for the First Time in Egypt Toyota Egypt has recently participated at the 21st session of Automech- Formula 2014 car show, which was organized in CICC from 13th to 18th March. As a global automotive leader operating in the Egyptian market for more than 30 years, Toyota Egypt had a very strong presence at Automech-Formula this year.

This outstanding participation has been vividly evident through the launch of brand-new Toyota models, in addition to a bunch of breathtaking luxurious cars to be displayed for the first time in the local Market.

On Spot Wasabi Experimental Marketing Launches their Mother’s Day March Festival at the Aquarium Grotto

On Friday March 21 at the Aquarium Grotto in Zamalek, Wasabi Experiential Marketing launched their March festival in honor of mothers.

Besides their usual collection of unique exhibitors and gourmet food, with their Tree of Gratitude initiative, they brought a sweet surprise and a few emotional tears to mothers’ eyes with pictures and messages of gratitude sent in by their family, framed for all to see. If you weren’t lucky enough to find your picture, Coca-Cola one of the main sponsors, made sure you didn’t leave empty hand with their limited edition bottles dedicated to mothers. In cooperation with Eva Cosmetics, another main sponsor, Wasabi provided a Pampering Room for mothers, where they could get their hair, makeup and nails done among several other free treatments.