KW Branding Services | Hillwood Communities

BRANDING SERVICES

THAT CAPTIVATES HIGH DESIGN LANDSCAPE ARCHITECTURE

FIRM OVERVIEW

KW Landscape Architects (KW) is a professional landscape architecture firm with offices in Austin, Houston and San Antonio. Founded in 1991, the firm has grown from a two-man shop to a thriving firm that has completed over 3,800 projects. At KW Landscape Architects, together is a word that drives us. While we are trained designers, placemakers, and all the things you expect from a landscape architecture firm, we thrive from our authentic and trusting relationships with our clients and teams.

We believe that trusting relationships provide the foundation to build the exceptional. These relationships allow us to stretch what is possible, finding balance in the tension of innovation and reality. It invites our project teams to ask –how can we authentically connect people with their environment? How can we stretch to create exceptional spaces each and every time?

With collaboration as our ethos and excellence as our standard, we can confidently Build the Exceptional, Together.®

SERVICES:

• Landscape Architecture

• Park and Trail Systems

• Branding

• Irrigation Design

• Reclaimed Water Irrigation

• Construction Administration

• Site Planning

• Site Design

• Master Planning

• Project Management

• On-Structure Landscape Design

• Urban Design

• Pool Design

FIRM FACTS: LLC | 33 YEARS IN BUSINESS | 50+ EMPLOYEES | 3 OFFICES NATIONWIDE

OFFICE LOCATIONS:

Houston, TX (HQ): 6925 Portwest Drive, Suite 100 | Houston, Texas 77429

Austin, TX: 2400 E. Cesar Chavez Street, Suite 214 | Austin, Texas 78702

San Antonio, TX: 4039 Broadway St. | San Antonio, Texas 78209

KW LANDSCAPE ARCHITECTS PARTNERS: DARIN WEINHEIMER & WESLEY SALAZAR

TEAM LEADERS

MEET THE TEAM

Our dynamic and award-winning marketing team is committed to assisting clients in crafting a compelling story for their development projects through cohesive branding initiatives. We collaborate closely with both clients and our internal community enrichment teams to tailor branding solutions that communicate a cohesive message through various marketing channels. Our objective is to support clients in accomplishing their marketing and business goals through the creation of exceptional branding packages.

DARIN WEINHEIMER, PLA

Founding Partner dweinheimer@kwtexas.com

With over 38 years of working experience, Darin is a skilled and effective communicator. As Founding Partner, he is responsible for reviewing all design and construction documents. Having managed, reviewed, and overseen hundreds of MPC projects over his three decade career, Darin provides a wealth of knowledge for each community we design. In addition his experience also includes healthcare, education, on-structure pool decks, multifamily, mixed-use, retail centers, office buildings, hospitality, public parks, splash pads, churches, and residential design.

WESLEY SALAZAR, PLA

Partner wsalazar@kwtexas.com

As Partner and Central Texas Lead at KW, Wesley fosters a collaborative environment, emphasizing diversity, efficiency, excellence, and teamwork. With nearly two decades of experience, he believes that communication is key to achieving exceptional project results. His expertise in balancing design with constructibility is crucial for any highdesign project.

CHRIS MARTINEZ

Senior Marketing Manager cmartinez@kwtexas.com

Chris is a seasoned professional with a decade of experience in the A/E/C marketing and business development industry. As the firm leader for the dynamic award-winning marketing team, Chris is responsible for establishing KW as a nationally recognized landscape architecture firm through strategic project pursuits, brand awareness campaigns, and a unique employee culture. Chris is excited to communicate, showcase, and promote our incredible landscape architecture firm, people, culture, and projects to the world.

CASEY JOHNSON

Senior Creative Manager cjohnson@kwtexas.com

With over 24 years of experience as a graphic designer and marketing professional. Her responsibilities encompass the creation of comprehensive campaigns, presentations, and proposals, as well as branding and identity packages for clients. Casey works in collaboration with a talented team of marketing and landscape architect professionals to contribute to the progressive development of the company and its cultural evolution. Her dedication to her craft and her commitment to contributing to KW’s growth and development make her an asset to our award-winning marketing team.

EDWARD GARZA

Digital Media Manager egarza@kwtexas.com

With over a decade of experience, Edwards’s creative passion spans the realms of photography, videography, and social media management. His keen eye for detail allows him to skillfully capture the essence of KW through an array of project photos, campaigns, and behind-the-scenes glimpses into our team culture. A master of visual storytelling, Edward’s proficiency in storyboarding enables him to meticulously craft projects from start to finish, ensuring every aspect aligns seamlessly with the desired narrative. His skillset in drone photography and videography elevates our projects to new heights by providing breathtaking aerial views that offer an exciting unique perspective.

ASHLEY GUERRA

Marketing Associate aguerra@kwtexas.com

Passionate about the art of storytelling, Ashley’s role as the Marketing Associate is dedicated to spotlighting KW’s history, experience, and services through RFQ/RFPs that help expand our project portfolio. Ashley helps manage the social media accounts for KW on Instagram, LinkedIn, and Facebook to help shine a light on our team’s accomplishments, award-winning projects, and overall unique and inviting culture the team across all offices.

THE BRANDING ADVANTAGE

At KW, we pride ourselves on our ability to create distinctive brand identities for our clients. Our team of marketing experts work diligently to craft a comprehensive strategy covering everything from project naming, logo design and typography to branding colors and theming. We can even go above and beyond by designing wayfinding and street signage. By working closely with our clients, we ensure each project we brand is unique and special, with an identity that truly resonates with the target demographic.

PROJECT NAMING

We work to help you establish a unique and memorable name that reflects the project’s values and personality. A strong name can help to differentiate the development from others in the area.

TYPOGRAPHY

Typography plays a crucial role in shaping the graphic identity of a community or development, serving as a key element in conveying its personality. It is an essential component of visual communication, impacting how information is perceived and emotions are evoked. Consistency in typography across all marketing materials is paramount, ensuring readability across various mediums and maintaining a cohesive brand image.

LOGO DESIGN

The logo is the centerpiece of the graphic identity and should be easily recognizable and memorable, while also conveying the community or development’s mission, vision, and values. Our logo design service offers unique and creative designs tailored to your development with the goal of making it stand out and leave a lasting impression.

COLOR PALETTE

Colors wield significant influence in eliciting human emotions, behaviors, and sentiments. When curating the brand color palette for a project, it’s crucial that it resonates with the overarching personality and vision of the development. Furthermore, it’s imperative to acknowledge the cultural implications of different colors within diverse communities.

BRANDING GUIDE

The branding guide provides a comprehensive set of guidelines and standards to ensure consistent and effective communication of your project’s brand identity across all platforms and mediums. We cover various elements such as logo usage, typography, and color palette to create a clear and cohesive brand image that resonates with your audience. Whether you have an internal marketing team or hire an external agency, the branding guide will help guide the creation of all marketing collateral.

WAYFINDING & SIGNAGE

Our wayfinding signage service provides effective and visually appealing solutions to guide people through your development, with the goal of enhancing the user experience and promoting a sense of community. We consider factors such as location, visibility, and legibility to create a comprehensive signage system that meets your specific needs. Whether you need street signage, pool rules or park trail maps our team has you covered.

VISION BOOK

Our vision book development service helps to create a comprehensive and visually engaging document that communicates your project’s vision, mission, and values to potential stakeholders. We work with you to develop a customized layout and design that showcases your community’s unique identity and appeal, helping to attract interest and investment.

PROJECT NAMING

Our marketing team is dedicated to helping clients create a unique and memorable name for their community or development. We understand that a strong community name can set a development apart from others and attract potential home buyers or investors. That’s why we take a comprehensive approach to research and brainstorming, exploring everything from a community’s historical significance to surrounding landmarks to ensure we create a name that embraces the development’s values and personality. Our team combines research with creative expertise to establish a strong and distinctive brand identity. Clients can trust us to create a name that sets their development apart from the competition and attracts their target demographic.

Airport Rd. Conroe, TX

CONROE HISTORY

• The city is named after Northern-born Union Cavalry officer and Houston lumberman Isaac Conroe

• Originally named Conroe’s Switch

• Conroe is in the southwest corner of the East Texas Piney Woods

• The Piney Woods consist of pine trees and hardwood forests

• Historically acted as a shipping center for livestock, lumber and crops

CONROE-NORTH HOUSTON REGIONAL AIRPORT HISTORY

• Originally built in 1939

• Navy leased airport as a Naval Air Station through World War II

• Acted as research center for drone testing and as a weather station

• 1951 airport began operating as a civilian facility

Names inspired by aviation terms & piney woods region

Aileron Oaks

Aileron is a part of an airplane wing used to control balance

Arcadia Synonym for heaven referencing flight

Camber Crossing

Asymmetry between the two acting surfaces of an airfoil

Dara Grove Dara is Irish for Oak Tree

East Pines

Eastlake

Eastwind

Emerald Arbour

The area for the subdivision lies “east” of Lake Conroe

The area for the subdivision lies “east” of Lake Conroe

A combination of direction and the use of winds to reference flight

The term “emerald” is used to represent the greens of the piney woods

Emerald Grove

Grove is representative of a small wooded area

Emerald Vista Green scenery

Foxtrot Military code term

Skyridge

Tailwind Trails

Trailwind

Similar to sky bridge, in reference to airport

A wind coming from directly behind a moving object, especially an aircraft

A combination of trails and winds

Vista Pines Vista represents a veiw or scenery

Walden Oaks

“Walden” by Henry David Thoreau (Life in the woods)

TYPOGRAPHY

Establishing a strong typography is vital for creating a memorable and recognizable brand identity. The typography sets the tone for the brand and is often the first thing that is noticed. Therefore, it is essential to choose a typeface that is both legible and unique to make the development stand out from competitors. A strong typography also ensures consistency across all marketing materials, from monumentation and wayfinding to brochures and websites, which helps to build brand recognition. It is important to create a type style reflecting your project’s values and personality to attract the target audience.

ADORN SERIF

BATMETON

LOGO DESIGN

A strong logo design is vital for master planned communities, multi-family developments, and mixed-use developments, as it serves as the visual representation of the project’s vision, values, and identity. It is the first impression that potential residents, investors, and stakeholders will have of the development. A well-designed logo can help build brand recognition, foster a sense of community, and create a distinctive identity that sets the project apart from competitors.

To create a logo that reflects the unique character and identity of the development, we work closely with our clients. We start by understanding their target audience, market position, and brand values. We then conduct research to gain a deep understanding of their industry and competitors. Armed with this knowledge, we develop a range of design concepts that reflect the project’s identity and goals.

Winding Creek RANCH

WINDING CREEK RANCH RANCH

WINDING CREEK

COBBLESTONE VILLAGE

COBBLESTONE VILLAGE

COLOR PALETTE

Establishing a cohesive color palette is an essential part of creating a strong brand identity. We work closely with our clients to understand their brand values and personality to select the colors that best represent their identity. We explore different color combinations, shades, and tones to create a range of color options that are unique to the brand. These colors are then carried out into various elements such as monumentation, wayfinding signage, and other branding materials throughout the community. By using the same color palette consistently across different touch points, we ensure that the brand identity remains consistent and recognizable, creating a lasting impression on the audience.

PANTONE 7531 CP

PANTONE 7510 CP

PANTONE 3599 CP

PANTONE 4207 CP

PANTONE 2234 CP

PANTONE 7476 CP

BRANDING GUIDE

Once we have established a cohesive color palette and other brand identity elements, we package them all into a quick and easy-to-reference branding guide sheet. This guide sheet serves as a comprehensive resource to understand and maintain the brand identity. It includes all the necessary information about the brand’s personality, messaging, color palette, typography, imagery, and other visual elements. By having all of these elements in one place, it becomes easier for our clients to ensure that their brand identity remains consistent across different touch points. Additionally, if needed, we can also create a more extensive guide document that goes into greater detail about the brand’s visual identity and how it can be implemented across various mediums.

WAYFINDING

We understand that wayfinding is an essential aspect of any development, as it helps visitors and residents navigate the space and find their way around. Our team knows the importance of well-designed and thought-out wayfinding, and we strive to create signage that is clear, concise, and consistent with the branding standards developed for your community. By following these standards, we ensure that the wayfinding signage becomes an integral part of the overall brand identity, creating a seamless and cohesive experience for visitors and residents alike. We believe that effective wayfinding and community signage are the unsung heroes of any development. That’s why we collaborate closely with you to create meaningful and engaging signage that not only guides visitors but also adds to the overall aesthetic of your development. From entry monumentation and street signs to trail markers, park rules, and beyond, we’ve got you covered. So, let’s work together to make sure your development stands out for all the right reasons!

VISION BOOK

The vision book is designed to provide you with a comprehensive and visually engaging document that showcases your project’s vision, mission, and values to potential stakeholders. One of the ways we achieve this is by incorporating project renderings, site design elements, materials, and furnishings into the document.

By doing so, we can help you fully showcase the project’s overall look and feel, giving potential stakeholders a better understanding of what to expect from the development. Our team will work closely with you to develop a customized layout and design that highlights your projects’s unique identity and appeal, ensuring that the document stands out from the rest.

Whether you’re looking to attract investors, tenants, or buyers, our service provides everything you need to communicate the value of your project effectively.