Listing Presentation - Rachel Galan

RACHEL GALAN ABOUT

Originally a South Florida native, born and raised, Rachel moved to the Bay Area in 2010 and has been a Silicon Valley resident for over 16 years Having a background for several years in fine dining and in corporate tech, Rachel’s customer service skills and ability to manage a multitude of tasks simultaneously without compromising quality is what makes her the best to work with and represent you to fight for your home. Rachel loves anything and everything revolving “the home” and she truly believes that home is where you should find peace, enjoyment, and safety in. She believes the home selling process should also be enjoyable and exciting.

Rachel’s selling philosophy is simple: Clients come first.

She understands that selling a home is more than just a transaction: it's a life-changing experience. The process can be complex and stressful if not managed properly. Rachel takes great pride in the relationships she builds and is always working relentlessly on her client's behalf to help get their home sold for the best possible price with the least amount of hassle in the shortest amount of time

WHY KW?

The largest independent real estate franchise

A network of over 191,000 real estate consultants with a projected growth of 300,000

1,100 offices in the United States and Canada (50) major markets

Excellence in cutting-edge real estate training, real estate coaching, and real estate education

Named “Most Innovative Real Estate Company” by Inman News

LEVERAGING OUR GLOBAL CONNECTIONS

KW offices stretch up and down the US West Coast. This brings an extensive network of agents and connections. Having access and connections to thousands of international brokers through the power of Keller Williams Luxury Homes International and KW Global Property Specialists, you can feel confident your home will have an unmatched level of exposure

KW WORLDWIDE REGIONS

- As of 2023

Keller Williams is the largest real estate franchise in the world –home to more real estate professionals than any other company As of February 2023, master franchise agreements have been awarded across 50+ regions outside of the United States and Canada.

5

55+

820

• Albania

• Argentina

• Aruba

• Belgium

• Belize

• Bermuda

• Bolivia

• Bonaire

• Cambodia

• Chile

• Colombia

• Costa Rica

• Cyprus

• Czech Republic

• Dominican Republic

• Dubai, UAE

• France

• Germany

• Greece

• Guyana

• Honduras

• Indonesia

• Ireland

• Israel

• Italy

• Jamaica

• Japan

• Luxembourg

• Malaysia

• Mexico

• Monaco

• Mongolia

• Nicaragua

• Northern Cyprus

• Panama

• Paraguay

• Peru

• Philippines

• Poland

• Portugal

• Puerto Rico

• Romania

• São Paulo, Brazil

• Saudi Arabia

• Serbia

• Sint Maarten

• Slovenia

• Southern Africa

• Spain

• Suriname

• Switzerland

• Thailand

• Turkey

• Turks and Caicos

• United Kingdom

• Uruguay

• Vietnam

PREPARING FOR A SALE

Evaluate the home to determine “As is” versus “Updated/Repaired” property. value

Complete all listing and disclosure documents

Project manage repairs, upgrades, and inspections to get your home ready for sale

Secure competitive pricing from preferred vendors

Professional designer and staging consultation

PRE- LISTING PREPARATION

Selling a home can be a high-stress and time-consuming endeavor if you choose the wrong agent. To get the best price for your home, the process includes knowing what cost-effective or no-cost improvements to make in order to get the best return, recommending and overseeing the right vendors, preparing the disclosures and other legal documents, effectively staging the home to get noticed and sold, correctly pricing the home to attract buyers, marketing the home, negotiating the offers, and smoothly going through escrow. You need a great agent that has mastered all of these tasks.

To ease your burden, I have shifted much of the work relating to home improvement, marketing, negotiation, and escrow to myself, I have a team of specialists (i.e. interior designers, licensed contractors, handymen, graphic designers, copywriters, attorneys, a dedicated online and social media marketing specialist) all devoted exclusively to assisting you through each step of the home-selling process.

DESIGN COORDINATION

I will evaluate and recommend design improvements; for example, painting walls, interior touch-ups, removing carpeting, etc I will ensure the improvements to your home are made beautifully, within budget, and on time. I will work directly with vendors to prepare your house, which includes scheduling start and end dates for the project, overseeing the work, and ensuring the work is appropriately performed.

LISTING ACTION PLAN

I provide a multi-point pre-inspection checklist that focuses on issues ahead of the property inspections, so simple details can be addressed before the inspector arrives Work involves taking care of last minute items, such as replacing light bulbs, fixing stuck windows, strapping water heaters, and checking or installing mandated smoke and carbon monoxide detectors.

STAGING

Staging is a critical component of the sales process. The right decor will accentuate the positive features of a home that is being sold To maximize the sale price of your home, I work with professional designers to present your home in its best light. I know the style and inventory of the Silicon Valley’s best stagers and I can select the stage that is best for your home. I will manage and oversee the entire staging process, start to finish

INSPECTION & PREPARATION

I will oversee and manage all property inspections and preparation working with third-party vendors on your behalf If the pre-sale inspections reveal potential issues, I will consult with you on the best course of action, all with the goals of ensuring you get top dollar for your property.

VENDOR SELECTION & MANAGEMENT

Due to high volume of listings and long-standing relationships, I try my best to get the best pricing possibile for the high-quality work my vendors provide. These vendors are familiar with the types of work necessary to bring a home to market in the most cost-effective way. I also manage vendor project management, so that you enjoy peace of mind that the job is being handled.

S E T T I N G T H E S T A G E

MY PHOTOGRAPHY

NON-STAGED

P R I C I N G

S T R A T E G Y

A PRICE TO ATTRACT

To attract the greatest number of buyers and sell as quickly as possible, set your asking price at or below fair market value At 5% – 7% over value, very few, if any. buyers will be interested in your property and no offers will be made.

REACHING THE RIGHT BUYER

A mis-priced property is exposed to the wrong buyers. Ones that would be interested won’t see it while the ones who see it, won’t desire it. When competetive in style, features, size, condition, and location the “right” buyers see it

CRITICAL TIMING - THE FIRST 30 DAYS

A property generates the most interest when it first hits the market. It is imperative to capture the attention of buyers and agents within the first month of listing

M A R K E T I N G

SOURCE: https://nar realtor/research-and-statistics/quick-real-estate-statistics

WHERE 51% OF BUYERS FIND THEIR HOME

I N T E R N E T

SOCIAL MEDIA MARKETING

Digital advertising exposes your home to buyers who have expressed an interest in your neighborhood, town, or school district. My social media marketing encompasses audiences on all platforms including Facebook, Instagram, Tik-Tok, LinkedIn, and Google Plus, on your behalf to put your home in front of your target audience, buyers ACTIVELY LOOKING for homes exactly like yours This drives optimal traffic of buyer activity to the listing of your home.

LISTING FEEDS

All of my lisings are fed through the most highly trafficked real estate search engine websites, amplifying your home’s exposure across dozens of platforms with millions of daily viewers.

PROPERTY WEBSITE

Each of my listings receive a custom website featuring a gallery of photos, and detailed property description. The web address is prominently displayed on all print and digital marketing materials so buyers can find it easily.

3D VIRTUAL TOURS & FLOOR PLANS

3D Virtual Tours and floor plans allow potential buyers to view the property as though they are in the home itself. This allows greater access to outof-town and international buyers in the market for a Silicon Valley home.

WHERE 29% OF BUYERS FIND THEIR HOME

R E A L E S T A T E A G E N T

BROKER TOUR

I organize broker tour which are exclusive to real estate agents. The traffic of agents walking in HAVE buyers and agents previewing the home on broker tour view with their buyers in mind looking for homes EXACTLY like your home.

MEMBERS ONLY

Before your home goes live on the market, I will put your home under Members Only on the MLS exclusive to real estate agents with actual buyers looking for homes EXACTLY like yours.

E-BLASTS TO NETWORK

Before your home goes live on the market, I will put your home under Members Only on the MLS exclusive to real estate agents with actual buyers looking for homes EXACTLY like yours.

THE OTHER 20% WHERE BUYERS FIND THEIR HOME

PRINT ADVERTISEMENT

My property brochures and flyers are customized for your home and are beautifully designed to showcase your home’s most impressive features through high-quality professional photography, property descriptions with professional copywriting, and floorplans. The brochure will certainly make buyers remember your property, which is important since many buyers say that homes blend together after looking at six or more in a day.

DIRECT MAIL, POSTCARDS

Because your neighbors are frequently a great resource for selling a home, I create a direct mail campaign that showcases your home’s beautiful photography. This gets sent out to 500+ homes in the area.

OPEN HOUSES & SIGNAGE

I aggressively promote your open houses through eblasts, social media campaigns, and postcard mailers. I find that the large attendance I get at the open houses creates a level of excitement and often contributes to the high number of offers that come in. Busy open houses make potential buyers feel like the home is more desireable. This contributes directly to my strong sales statistics.

Rachel Galan 5103636894

STEPS TO SELLING YOUR HOME

MEET WITH RACHEL 1

I will meet with you to discuss my game plan on preparing your home for the market and getting it sold for top market price.

2. HOME PREPARATION

I will work with you to unleash your home’s value. I also will work directly with vendors on cost-effective improvements ensuring the work is done beautifully. within your budget, and on time. This service is FREE of charge. I will engage the right saging company for your style of home, and work with them to enhance the calue of our home by prociding the right deecor to accenturate positive features

3 DISCLOSURES

Under California law, sellers face significant liability if they fail to disclose a material issue to a buyer Unfortunately, most other brokerages instruct their agents not to provide any legal advice related to the disclosures. I have licensed California attorneys available to answer all of your disclosure related questions and guide you through the forms.

4 MARKETING

My marketing team, including graphic designers and copywriters, work with a professional photographer to showcase your home in prominent local newspapers, in online marketing, and in beautiful bustom brochures Our team also will create and launch a custom website of your home, featuring a photo gallery, video tour, 3D tour, and property information. I bear ALL of these costs.

5. OPEN HOUSE

I organize broker tour and public open houses that are aggressively marketed for optimal attendance.

6 OFFERS AND SALE

I will work with you through the negotiation process to make sure you achieve the highest possible price. I also will guide and keep you apprised of all steps during the escrow process

7 CLOSE OF ESCROW AND KEY EXCHANGE

The sale of your house is official and has been recorded with the county. All keys will be provided to the buyers. Congratulations!

NEGOTIATE & CLOSE

NEGOTIATE

Should you accept, counter, or reject the offer? Negotiating the terms for the sale on what may be your biggest asset requires a professional team that has your best interests in mind. Do you need a short or long escrow? Will you need to rent the property back? Are you buying another home on contingency or moving out of state? As an experienced negotiator, I ensure that your best interests are represented and that you get the best terms and price for the sale of your home.

CLOSE

Congratulations! You’ve accepted an offer and now the countdown begins. The closing of your home is urgent and time sensitive. It requires organization, experience and expertise. As your agent and project manager, I will help you navigate the seller’s disclosures, and make sure your interests are sufficiently protected and the net proceeds are accurately deposited into your bank account.

WHO PAYS WHAT?

TRANSFER TAX

Transfer tax is a transaction fee imposed on the transfer of land real property from one person (or entity) to another. The transfer tax rate is variable, depending on the purchase price OR the fair market value, as shown in the chart.

If entire value or consideration is

More than $100 but less than or equal to $250,000

More than $250,000 but less than $1,000,000

$1,000,000 or more but less than $5,000,000

$5,000,000 or more but less than $10,000,000

$10,000,000 or more but less than $25,000,000

$25,000,000 or more

Tax rate for entire value or consideration is

$2 50 for each $500 or portion thereof

$3 40 for each $500 or portion thereof

$3 75 for each $500 or portion thereof

$11.25 for each $500 or portion thereof

$27 50 for each $500 or portion thereof

$30 00 for each $500 or portion thereof

Source: http://www sfassessor org/recorder-information/recording-document/transfer-tax