By Agents, For Agents
MORE THAN A BROKERAGE, A HOUSE OF EXCELLENCE
*for Closed Units and Volume over all other brokerages
KW LUXURY
OUR BELIEF SYSTEM
MISSION & VISION
OUR LEADERSHIP
WHAT MAKES US DIFFERENT
KW ADVISORS OFFICES
CAPPING: 100% COMMISSION
OUR CULTURE AT A GLANCE
BUSINESS LAUNCH TOOLKIT
OUR TECH SUITE
KW COMMUNITIES – FIND YOUR TRIBE
KW AWARDS & RECOGNITION
Luxury: The House of Excellence
Keller Williams Luxury is an exclusive, elite, and sophisticated group of real estate consultants raising the bar for service in the upper-tier home market
As part of Keller Williams Realty, we offer our consultants opportunities to gain the highest level of expertise, connections and marketing resources to assist them in serving affluent buyers and sellers at the highest level.
Agents and brokers with KW Luxury are supported with the most innovative and scalable technology the luxury real estate industry has to offer. Our luxury team consists of knowledgeable, resultsdriven individuals who aim to provide clients with one-of-a-kind experiences. We are in this together, and together we will win.
Be Part of the Innovation
With a forward-thinking mindset and an unwavering agent-first philosophy, we offer the tools, technology, and strategic connections that empower our agents and brokers to grow, lead, and excel in the luxury market.
We don’t simply adapt to change we drive it. Your ambition, vision, and long-term success are at the core of everything we do.
In this house of excellence, we don’t just thrive—we rise together
Our Belief System
WIN-WIN
Or no deal
INTEGRITY
Do the right thing
CUSTOMERS
Always come first
CREATIVITY
Ideas before results
TEAMWORK
Together everyone achieves more
TRUST
Starts with honesty
EQUITY
Opportunities for all COMMITMENT
In all things
COMMUNICATION
Seek first to understand
SUCCESS
Results through people
W I 4 C 2 T E S
Our Mission
To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving
Our Vision
To be the real estate company of choice for agents and their customers
Our Values
Our Leadership
We see big potential in every moment and care deeply about what we do every day. Our unique development ensures that we have the very best staff all over the world and at every level of operation Our leadership team reflects a group of diverse individuals with breadth and depth of experience across the company
Leadership Team & Staff
Owner | Operating Principal Rick@TCGPartnersInc com
Rick Cunningham Michael Putnam KW Advisors President Michael@KWAdvisorsCA com
Jen Miller
Team Leader | Director of Growth Jen@KWAdvisorsCA com
Melody Garner
Market Center Administrator KLRW550@KW com
Jeanne Gallagher Broker of Record Jeanne@JGallagherRealtor com
Sabrina Weidner
Director of Agent Services
SabrinaWeidner@KW com
Stephen Beard
Productivity Coach PC@KWAdvisorsEastBay com
Bella Watson Compliance Officer BellaTW70@gmail com
What Makes Us Different?
Being part of KW Advisors has a real effect on your business and profitability
Agent Development & Support
Receive mentorship and productivity coaching to stay accountable, gain clarity, and accelerate your growth.
Benefit from multiple weekly trainings led by top-performing agents, focused on building a thriving business.
Join weekly team meetings where we recognize achievements, share successes and client needs, and stay connected through updates and events
Tools & Resources to Power Your Business
Access industry-leading technology designed to streamline your workflow and boost efficiency.
Tap into professionally designed marketing templates and branding support with In-House Marketing Bar & Procasa.
Enjoy preferred pricing for property signage and marketing materials
A Law Team Directly Available to You
Broker Resource Law Group (BRLG) answers your calls and emails the same day They can assist with anything from wording for an addendum to an employment contract for an assistant and beyond
Leadership That Shows Up
Experience unrivaled owner participation
Our Operating Principal, Rick Cunningham, is present, involved, and committed to the continued growth of our producing agents.
KW Advisors Offices in California
16+ years and counting as one of California’s most exclusive real estate experiences by volume transacted, units closed, and total agent family
Capping: 100% Commission
Once an associate of ours hits their “ cap, ” they make 100% commission for the rest of their anniversary year We make it simple to go from paying a commission split to keeping your full commission and coach you how to get there as quickly as possible
Join the Capper Club!
Here is a breakdown of how fast you can go from paying a commission split to keeping your full commission:
For new agents, the first 3 transactions are on a 50/50 split After that, the standard commission split is 70/30 70% to the agent, 30% to the brokerage When our agents cap, they have the option to advance their commission split based on their production For example: 75/25 or 80/20
An average new agent with a 70/30 split can cap after closing around $5 5 million in closed transactions and receive 100% commission within their anniversary year
Our Culture at a Glance Weekly Team Meeting
Thursdays at 10:00 AM
Join us every Thursday for our dynamic, value-packed team meeting These sessions include moments of gratitude, office updates, and agent and vendor spotlights all rooted in the culture that makes our office thrive
Come ready to share your listings and buyer needs, and take away fresh insights from fellow agents and industry partners
We encourage in-person attendance to connect, collaborate, and contribute Can’t make it to the office? Join via Zoom just be sure you have an active account, as it's required for some sessions.
Friday
Team Tour
Where Listings and Community Meet
Every Friday at 9:30 AM, KW Advisors Palo Alto agents meet at the office to tour listings held by fellow agents We wear KW red to show unity and pride
It’s a quick, impactful way to promote listings, share buyer needs, and strengthen agent connections Whether you ’ re showcasing or showing support, Friday Team Tour keeps our momentum strong.
KW Luxury Training Call and Mastermind
and honoring the people we work alongside every day.
Mentorship & Productivity Coaching Tailored for You
Mentor
Get hands-on support with contracts, dialogues, appointment prep, and escrow/closing vendors
Productivity Coach
Work on business planning, lead generation accountability, goal setting, training, and collaboration
Productivity Coaching Meeting
Thursdays at 9:00 AM
Start your day with focus and momentum. Join us weekly to set goals, track progress, and get the support you need to grow your business
KWUniversity
Keller Williams University provides an industry-leading curriculum addressing every aspect of success in real estate, available to you 24 hours a day.
Ignite your real estate business The Keller Williams Ignite program is offered in every market center and is taught by our productivity coaching team
Learning from the best is the easiest way for new agents to learn and start generating income. Ignite also teaches business, time, and money management. We’re here to teach agents how to run a business, not just sell homes We firmly believe this is your real estate business and we want you to run it as such Many top producers attend to re-Ignite their business and get back to the fundamentals that work.
BusinessObjective:ALifeByDesign
BOLD conditions you with powerful mindset exercises, language techniques, and lead generation activities during a seven-week program Agents who have taken BOLD are on-average 154% more productive than those who have not
75Thrive
BOLD conditions you with powerful mindset exercises, language techniques, and lead generation activities during a seven-week program Agents who have taken BOLD are on-average 154% more productive than those who have not
Larger Than Life Events
August 11 - 14, 2025 | San Antonio, TX
Mega Agent Camp is real estate’s leading agent education and training event Designed for agents at every level, MAC centers on lively main stage conversations with top-producing agents from across KW – moderated by Gary Keller and KW leaders More than a conference, MAC is a celebration of learning and culture, with keynotes, receptions, exhibits, and events that empower you to build and grow the business of your dreams
February 21 - 24, 2026 | Atlanta, GA
Why Attend FR26? Join top leaders like Jay Papasan, Jason Abrams, and Gary Keller at Family Reunion 2026 for powerful insights, proven strategies, and real-world inspiration Connect with agents from around the world, explore cutting-edge tools in the Exhibit Hall, and experience the collaborative culture that sets KW apart FR26 is your launchpad for growth, learning, and lasting connections
RED Day is Keller Williams’ annual day of service, held every second Thursday in May as part of our legacy worth leaving It reflects our commitment to giving back and making a meaningful impact in the communities we serve What began as a company-wide initiative has grown into a powerful tradition, with agents, staff, and loved ones coming together each year to serve others.
This year, KW Advisors Palo Alto proudly partnered with the Ecumenical Hunger Program to lend a helping hand and make a difference locally.
Postcards
Listing Presentation
Business Launch Toolkit
What You’ll Find:
Comprehensive guidance to ensure a successful launch of your business
Essential dialogues to help you communicate effectively with your clients or customers
A variety of tools to help you design and create your website, logo, or other marketing materials
Important links to find the resources you need to grow your business
Time and money-saving resources in one place
Everything you need to get your business up and running quickly and efficiently
User-friendly design that doesn't require technical expertise
Tracking
Launch Academy's tracking sy ensure that our agents meet th on course during their time w you accountable and guarante
Available Resources at KW Advisors
#1 Real Estate Company For Training! rietary Technology: portunities iple Locations al Network & Coaching Company partment
Become Tech-Enabled
The Tech-Enabled Agent
The tech-enabled agent demands that their technology not replace them, but help them be ‘ more ’ ... more trusted, more present, more everything. By joining forces with us, you’ll gain access to a powerful, interconnected technology suite that helps you do just that. Your customers increasingly demand digitally-enhanced experiences, so we ’ re giving you the tools to anticipate their every need today and for years to come
We believe real estate is about relationships – a journey that starts with a handshake. That’s why we create technology that ensures these relationships will endure and grow, helping you shape your business into one that flourishes, one life-changing client experience at a time
Our Tech Suite
KW Command
More than a CRM, Command is how you optimize, manage, and run your business Command is your one-stop shop for all your technology needs.
KW App
All the power of AI, machine learning, and your expertise work to revolutionize the client experience within the KW App With efficiency and personalization built into every genius layer, the new KW App is essential to your business
Agent Portal
The Agent Portal is your one-stop hub to run and grow your business, featuring the office calendar, buyer tools, open house coordination, a full-service marketing suite, coaching and training videos, legal resources, and so much more all in one place
Procasa equips you with powerful tools to simplify onboarding, marketing, and social media. From the 100-Day Checklist to MLS-integrated marketing templates and AI-powered social content, Procasa helps you save time, stay on brand, and grow your business with greater ease and impact
Procasa
Welcome to KW CommunitiesFind Your Tribe
INCLUSION AND BELONGING
As the future of homeownership becomes increasingly diverse, it's more important than ever to meet the changing needs of a consumer today Putting inclusion and belonging at the forefront of your business not only ensures professional growth and success, but also empowers the communities in which you live and serve
KW RAINBOW NETWORK
KW CHISPA
KW BLACK BUSINESS ASSOCIATES GROUP
HISPANIC LEADERS OF REAL ESTATE
LADY LEADERS OF REAL ESTATE
KW SIGNS
Find your people. Hone your craft. Build a community.
Affinity groups link people with similar backgrounds, experiences, and interests to provide a place for social inclusion, belonging, and business growth. Like Keller Williams, these groups are created BY agents, FOR agents. Affinity groups provide historically marginalized communities with specific resources, training, and conversations that may not be as common amongst other demographics. Everyone has a home here at Keller Williams.
KW SPECIAL ABILITIES
KW EMPRENDEDORES LATINOS
KW TRIBAL
KW ARABIC
KW TRIBAL
KW SIMCHA
KW FARSI
KW CLARITY
A uniquely empathetic community that understands the struggles associated with growing your business while being substance-free in the fastpaced, sociable world of real estate.
KW COMMERCIAL
KW Commercial offers exclusive opportunities to build upon your portfolio and increase your skillset in one of the fastest-growing commercial real estate firms.
KW DEFAULT SOLUTIONS
Your trusted community of real estate experts dedicated to empowering agents with comprehensive solutions for traditional sales, distressed properties, and complex transactions.
Break into KW Land, one of the market's most stable and profitable industries, while accessing industry-leading marketing materials and networking opportunities with international referral agents and leadership teams
KWLUXURY
Join KW Luxury for a unique perspective and coveted networking opportunities with the most exclusive, ultra-affluent buyers, brands, and interior designers all over the globe.
KW MILITARY®
At KW Military®, build a thriving business which offers unique opportunities to work with others who share your passion for serving veterans and active duty military members.
KW NIL
Empower and mentor collegiate and high school athletes within the NIL space, turning universities into thriving spheres of influence through comprehensive NIL guidance and real estate industry training.
Generate thousands more leads every year from potential sellers curious about the cash value of their homes KW Offerings is not just a community; it's a business strategy
KW OPERATIONS
KW Operations empowers you to drive business results and your career forward with tailored training, membersonly events, and a supportive community of peers and mentors.
KW REAL ESTATE PLANNER
Become the expert your top clients need; with KW Real Estate Planner, you’ll learn everything from client advocacy strategies and investment property planning to network building and everything in between
KW RELOCATION
Designed to empower agents with exclusive networking and training opportunities, KW Relocation is a community of professionals looking to grow their business and explore the burgeoning market of relocation
KW SPORTS + ENTERTAINMENT®
KW Sports + Entertainment® is your ticket to growing your portfolio with the world's most elite clientele with exclusive resources no other industry can provide.
KWTALENT
TALENT
Our mission is to transform you from a successful real estate professional to an unstoppable, world-class business owner by leveraging proven KW tools and systems like the KPA and CV process.
KW WEALTH
As an exclusive community dedicated to helping you build better profits by leveraging your current real estate business, KW Wealth is here to help you grow your business, create passive income, and build a better future for you and your family
KW WELLNESS
Investing in wellness yields high returns in health, well-being, and productivity. KW Wellness empowers you to create a culture of wellness and well-being for yourself, your family, and your team
KW YOUNG PROFESSIONALS®
Propel your career forward with KWYP’s exclusive training and career opportunities designed for members with natural talent and the drive to become professional leaders.
KW Awards & Recognition
EntrepreneurMagazine
One of Top Global Franchises in 2024
Listed on Franchise 500 list for 7 years in a row
Forbes
One of America’s Best Employer for Diversity and Best Employers for New Graduates in 2023
FranchiseBusinessReview
One of the Most Innovative Franchises, Top Franchises for Women, Top Franchises for Veterans, and Most Profitable Franchises for 2024
Glassdoor
One of the Best Places to Work in 2024
HousingWire
Nick Waltman recognized as one of the 2025 Finance Leaders
Chris Cox named as one of the Tech Trendsetters in 2024
Inman
2024 Inman AI Award for "Best Use of AI by a Brokerage" and 2024 Inman Innovator Award for "Most Innovative Industry Podcast
RealTrends
One of 2025 RealTrends Verified Best Brokerage
SwanepoelPower200
Gary Keller named one of the the most powerful leaders in residential real estate in 2024
