KW EMPOWER by Jillian Shur

RECOGNIZED FOR EXCELLENCE

#1UnitsSoldinPhiladelphia2023

#1TotalVolumeinPhiladelphia2023

America’sBestEmployerforDiversityForbes

TopFranchisesforWomenFranchiseBusinessReview

America’sBestEmployerforNewGraduatesForbes

America’sTopCompanies LinkedIn

America’sBestEmployerForNewGraduatesForbes

#12023RealEstateCompanyRealTrends500

America’sMostInnovativeCompaniesFortune

World’sBestEmployersForbes

TopFranchisesforVeteransFranchiseBusinessReview

At KW Empower, our vision is to redefine the real estate experience by empowering individuals and communities to achieve their dreams. We are building a future where every home is a sanctuary, every transactionisaseamlessjourney,andeveryclientisalifelongpartner.Guidedbyintegrityandacommitment toexcellence,westrivetoelevatethestandardsoftherealestateindustry.

Our passion for creating positive and lasting impacts drives us to be a beacon of trust, transparency, and transformative success. Together, we are not just in the business of real estate; we are in the business of empoweringourclientsandagentstobuildlegacies.

2023 BY THE NUMBERS IN PHILADELPHIA

TaraPavlovski DirofAgentServices Tara@kwempower.com JamesKeenan CFO/MarketCenterAdmin klrw772@kw.com ZackPorrini AsstTeamLeader Zack@kwempower.com

JillianShur HeadofMarketing Marketing@kwempower.com JPHelk HeadofTech/LeadGen JP@kwempower.com

JoshHagan AsstTeamLeader Josh@kwempower.com

VickiCarey BrokerofRecord Vicki@kwempower.com

TomSitarski AsstTeamLeader Tom@kwempower.com EllaMurphy AgentServices Walnutstreet@kwempower.com

GauravGambhir DirofGrowth Gaurav@kwempower.com

If you’re reading this, you are most likely considering a change in your business to partner with KW Empower. Our goal is to redefine the agent experience by providing unparalleled tools, resources and leverage to help you:

MAKE MORE TIME SAVE MORE MONEY

In the packet, you will read through our value proposition and our ‘White-Glove Transition Plan” for you coming onboard.

What are your goals and where is your business currently?

Resources and tools we can provide to bridge the gap

Strategies to grow your business at KW Empower

Meet with Team Leader

What marketing resources are you currently using?

What is your vision for your brand?

Create a personalized Marketing Plan with visuals (signage, logos, social media, etc)

Meet with Marketing Concierge Team

What tech resources are you using and to what capacity?

Update CRM and database

Add automation and new online lead levers

Meet with JP Helk, Director of Tech and Lead Generation

What activities can we add leverage to in order to save you time?

Discuss new Transaction Management Processes

Meet with Lauren Hargrove, Take me to Closing

We recognize that each agent’s business is unique. KW Empower is a strategies and solutions focused brokerage that wants to make sure our agent’s have a business that fuels their life by design. To achieve where we want to go, we must first start where we currently are. That is why the first step for all agent’s onboarding with KW Empower is to create a plan of action with a member of our leadership team. Our PERSONALIZED GROWTH PLAN is designed to help you identify your strengths, overcome your challenges, and achieve your career goals.

Why this is important: Our Leadership Team collaborates with each other to make sure we are delivering the right support for each agent. The goals and needs for our agents onboarding with KW Empower will be used to design your:

Marketing Plan Tech and Lead Gen Plan

Bridging the Gap

Economic Model: Units / Volume Needed, Appointment Goals

Skillsets and Resource Enhancement

Articulating Value

Marketing: Update Branding and Messaging

Tech: Get more from your Database

Leverage: More time back to you

FRANK GENZANO CEO / GM

Our personalized growth plan is designed to help you identify your strengths, overcome your challenges, and achieve your career goals.

JILLIAN SHUR DIRECTOR OF MARKETING

MonthlyNewsletterDesign

SocialMediaManagement

SquarespaceWebsiteDesign

BuyerGuides/ListingPresentation

DoorhangerDesign FlyerDesigns

LogoDesign

SquarespaceWebsiteRevamp

CommercialPDFs

MonthlyNewsletters

SocialMediaManagement

BusinessCardDesigns

FlyerDesigns

EmailTemplateDesigns

LandingPageDesign

EmailCampaigns

DoorKnockers

LinkTreeLandingPages

BillboardDesigns

SocialGraphicDesign

BiographyCopywriting

EmailSignatures

YardSignDesign

BrochureDesign

PostcardDesign

2024BuyersGuides

2024SellersGuides

EnvelopeDesigns

StickerDesigns

KW Empower has created a strategic partnership with PLUSH Media for all of our agents videography and photography needs. Our media team does more than just take photos of listings - we will create a media strategy plan to scale your brand and message. From social media content to drone footage, we can accommodate everything to broadcast your brand.

PHOTOGRAPHY

Basic Photos

HDR Photos

Aerial Photos

LISTING VIDEOS

Social Media Videos

Walkthrough Videos

Cinematic Videos

Neighborhood Videos

Aerial and Drone Exteriors

Matterport 3D

VIRTUAL STAGING AGENT BRANDING

360 Staging

Headshots

Video Features

Lifestyle Photoshoot

At KW Empower, we have one of the best technology minds in the industry as a member of our leadership staff to help agent leverage their business through technology and automation.

We believe technology exists to simplify everyday life, making room for what truly matters and giving you the freedom to be more human, more present, more everything. JP sits down with all agents that move their business over to KW Empower to analyze their tech tools and create more efficiency. To see how we can help you create more leverage in your business through tech, reach out to JP@kwempower.com today.

JP HELK DIRECTOR OF TECH & LEAD GEN

TECH AUDIT

How can save you money on tech products that you’re currently using?

UPDATING YOUR CRM

Importing and cleaning your current database

Who should be in your database? What data do we have on those people? What is my goal for the next twelve months?

SEGMENT AND ORGANIZE

Creating a new system for handling new leads

Creating a system for tagging your contacts

Create a system for tracking lead source

ONLINE LEAD SYSTEMS

Utilizing KW Empower’s partnership with Meta and Google for onl a fraction of the cost many Realtors are paying currently

THROUGH COMMAND YOU CAN:

Manage Your Database

Market Yourself

Be Hyperlocal

Manage Your Team

Get Leads From Listings

Manage Referrals

Optimize Local Insights

Manage Deals & Transactions

Collaborate, Connect & Manage Goals with your Team

AUTOMATE CLIENTCOMMUNICATION

LEADGENERATEFORLESS

Create impactful marketing materials, capture topnotch leads, and convert them into lifelong clients for less. Whereas most real estate professionals pay upward of $50* per lead, Command users get real estate leads for just a fraction of that cost.

Maintain a human touch as you automate listing checklists, marketing touchpoints, drip campaigns, and more. With Command's elevated workflow management capabilities, you can take the guesswork out of client communications and convert contacts into commissions.

SUPERCHARGEPRODUCTIVITY

Run your business whenever and wherever you wish with the Command App. This mobile pair to Command ensures you’re able to keep up with daily tasks, manage your pipeline, and more while on the go. Also, stay connected to your clients through Command's integrated consumer app experience. Together, you have an unbeatable combination in your hands.

NEXTLEVELINTEGRATIONFOREVERYNEED

Marketing:Designs

MoreExposureonadvertisingdollar COMMAND

BrandedApp

AgentWebsite

BusinessReporting

ReferralNetwork

MobileAccessibility

TransactionManagement

Integration

DocuSignE-Signature

GoogleSuite

KWEmail(Gmail)

UnlimitedDataStorage

Metaverse

PartnershipwithFacebookandInstagram

AdCampaigns

Our tech team has developed technology platforms for our agents to support their business and make accessibilitymoreefficient

ListingsonlyavailabletoKWEmpower agents.Providemorevalueandinventory toyourclientsthroughourplatform.

Private Exclusives

Everything you need for your business is now available through our KW Empower app.

TrainingCalendarandRecordings

PA/NJ/DE/NY/MDdocs

In-housedocs

MarketReports

Schedulingaconferenceroom

Brokerhotline

Techresources

OpenHouseavailability

Orderingsigns

ProCoachingresources

Muchmore

Philadelphia-wehavebuiltaninternalplatformtosupport ouragentsinmarketingoff-marketofficeexclusive propertiestotheirclients.Agentscanoffertheirclientsdirect accesstodesirablepropertiesbeforetheyhittheopen market,givingthemasignificantedgeinacompetitive market.

FORLISTINGAGENTS

TesttheMarket:PriortogoingliveontheMLStoget pricingfeedbackwithoutaccruingDOM

TargetedExposure:Thepropertywillbemarketed directlytoqualifiedbuyerswithinthebrokerages network,potentiallyleadingtofasterandmorerelevant interest

FORBUYERAGENTS

StandoutfromtheCrowd:Offeryourclientsearly accesstouniqueanddesirablepropertiesbeforethey hittheopenmarket,givingthemasignificantedgeina competitivemarket.This“secretweapon”enhancesthe valuepropositionforouragentstodifferentiate themselvesfromotheragents

TapintoUnmetNeeds:Byunderstandingtheirclients specificdesiresandbudgets,agentscanleverage OfficeExclusivestofindoff-marketpropertiesthat perfectlymatchtheircriteria

BecomeaTrustedAdvisor:Bysharinginsightsand informationaboutoff-marketpropertiesthatwouldn't beavailablepublicly,agentscanpositionthemselvesas knowledgeableandresourcefulexperts

RepeatBusinessandReferrals:Satisfiedbuyerswho experiencethebenefitsofPrivateExclusivesaremore likelytobecomerepeatclientsandrefertheirfriends andfamilytotheagent.Thiscansignificantlyexpand theagent'sclientbaseandgenerateconsistent businessinthelongrun

ThefundamentalphilosophyforallofourConciergeServicesatKW Empoweristogiveourassociatesbacktheirtime.Whenyouhavemore timetodowhatyoudobest,itmeansmoremoneyinyourpocketand moretimeforwhat’strulyimportantinlife.

OurdedicatedteamofTransactionManagementandConveyancing specialistsatTakeMetoClosingprovidethehighestlevelofsupport withmanyopportunitiesforresourceswhileprovidingasingularcontact tostreamlinecommunicationandpromoteefficiency.

TMTCwasoriginallybornattheendof2019tobeanin-house transactionserviceforabrokerageinPhiladelphia.Afterasuccessful launchandafewmonthsofincreasedbusiness,werealizedthatwe hadanopportunitytoexpandourservicestoservemorethanone brokerage.Weworkedtocreateamodelthatcouldeffectivelyserve agentsfromanybrokeragewithonlygentletweakstoaccountfor specificbrokerageandagentidiosyncrasies.

LAUREN HARGROVE TAKE ME TO CLOSING

Every training we host in the office is also streamed virtually for our agents. Recording are stored to rewatch later.

KWEmpoweroffersnewagentsthemaximumopportunitytobuildasuccessfulrealestatebusinessfrom Day1throughtraining,mentorshipandcoaching.Whetheryou’reafulltimeRealtororDual-Career,we haveaprogramandcoachthatwillfillyourneed.Ourcoacheswillhelpyou:

Launchyourbusiness

LeadGenerate:HowtosayandWhentosayitfornew business

SOI

OpenHouses

FSBOConversations

ExpiredConversations

SocialMedia

LeadConversion:Deliveringyouruniquevalueproposition

BuildaDatabase:BookofBusiness

WorkingwithBuyers:

BuyerStrategySessions

InterestRateObjections

SettingStandardsandExpectations

GettingBuyersofftheFence

BuyerAgency

FinancingSolutions

WorkingwithSellers

ListingsinAction:WintheListingPresentation

PricingCorrectly /CMA’s

DealingwithSellerObjections

ContacttoCloseProcess

ThinkinglikeaCEO

EconomicModel:KnowingYourNumbers

LeadGenerationModel:Makingyourbusiness

Predictable

BudgetModel:TrackingExpensesandROI

OrganizationalModel:GrowingthroughPeople andLeverage

Timeblocking/Organization

Accountability

Vendors

BILLKELLY PRODUCTIVITYCOACHING

TESSADAMS PRODUCTIVITYCOACHING

ProfitShare

AtallKellerWilliamsoffices,49%ofmonth-endprofitisdistributedbacktoagentsthroughprofitshare. WhenyoujoinKW,youwillnamea“sponsor”-thepersonwhowasmostinfluentialinyoujoiningthe company.Inthefuture,agentsyouattracttothisbrokeragewillnameyouastheirsponsorandyouwill receivepassiveincomemonthly.YourpotentialincomeisbasedontheproductivityoftheRealtorsthat joinbecauseofyou.Cappersyousponsorwillyieldyouabout$2,000inincomeayear.Realtorswho youbringinthatbringinotherswillyieldyouvaryingamounts.TheProfitSharetreeis7levelsdeep.Itis paidoutbyKWInternationalonthe21stofeachmonth.ProfitShareincomeisvestedafter7yearsand willbeavailabletoyourfamilyregardlessofwhereyouwork. ProfitShareisalsoinheritableonce-you willnameabeneficiarywhenyounameyoursponsor.

AgentAttractionBonus

We are looking to attract agents that would be a cultural fit for KW Philadelphia. Agents that refer producing agents to the brokerage will receive an additional cash bonus once that agent has been with us for 90 days. Agent must beanindependentagent.

TitleandInsuranceEquity

Equity in Title and Insurance We want to make sure our agents have various passive income and equity opportunities. Agents that hit a certain level of production have the benefit to invest in our title company (ONE TEAM ABSTRACT) and Insurance company(CUSTOMERSFIRSTINSURANCE)

KWEmpower’sALC(AgentLeadershipCouncil) isagroupofagentsthatactasthebrokerages BoardofDirectors.AgentsintheALCareapart ofourTop20%andareagentleadersinthe office-allavaialbleforquestionsorsupportthat anyotheragentneeds.TheALCmeetsoncea monthtoplanourEducationCalendar, Brokerageeventsandtodiscusspertinenttopics impactingtheindustryorthebrokerage. Our ALCmeetingsareOpenDoorsoallagentscan comebeapartandjointhediscussion.