8
Spotlight on the Online World: Experiential Opportunities
Sweet Confectionery Trolli Crunchy Crawlers were released in the US with a “thin, crunchy, candy shell” that offers a unique sensory experience leaving a lasting impression.
Chocolate Confectionery In 2021, Kit Kat Thins is expected to launch with two wafer layers instead of three. This also taps into the trend towards providing consumers an iconic product with a lighter mouthfeel and an overall perception of a thinner product.
Biscuits The path towards thinner and crispier biscuits was also adopted by Mondelez’ Oreo’s product, Oreo Thins and Kinder Cards, which launched in various Western European countries, with a thin crispy wafer as a base for the iconic Kinder’s milk chocolate.
Ice Cream Magnum’s ice cream tubs, alongside new flavor launches in 2020, stands out from the crowd of brands in tub packaging by offering the crunchiness of their iconic sticks in their home format. The rigid chocolate layer at the top of the ice cream, which is meant to be cracked and reminisce of the Magnum sticks’ crunchy sound, is clearly suggested on the pack’s design.
Visual Innovation: Letting a novel ingredient show its true colours
In 2020, consumer lifestyles radically changed. More time spent indoors translated into consumers making their snack purchases online. Our Lifestyle Survey shows at least 60% of consumers from different generational groups browse online on a daily basis, and 50% of them visit a social media platform, with the exception of Baby Boomers. This puts product qualities like colour and shape in the limelight and spurs innovation opportunities to really stand out on social media by having the visual ‘wow’ factor.
© Euromonitor International
