Xiyu / Kimberley Zhang Portfolio - Six Personas

Persona

N .0 o

Age 27 yaers old

Life Goal

Thrive as a designer by meeting people's needs and infusing society with positive energy.

Strengths

A detail-oriented, problem-solving designer fluent in Chinese, English, and Korean.

Favorite Designers

Suzy Chen

Nayeon Kim

Min Hee-jin

Personality

Creative

Passionate

Collaborative

XIYU ZHANG,

an MFA graphic design student who

graduated from the Academy of Art University.

SIX PERSONAS,

Xiyu / Kimberley Zhang

2020 –2024

Academy of Art University

DESIGN & PERSONA,

Design is observing and analyzing the challenges of each persona and finding solutions.

TABLE OF CONTENTS,

Creating a Seamless Student Experience

Struggling With Homosexuality

Bringing Asian Food to Your Doorstep

Celebrating Wong Kar Wai’s Films: Fragemented World

Empowering young Americans

MFA Thesis: Enhancing Sex Education Quality for Chinese Teenagers

P.110

P.138

Persona

N .1 o

OLIVIA THOMPSON,

Age 27 yaers old

Life Goal

Be a great designer, connect more with classmates, and enjoy school life to the fullest.

Challenges Hard to connect with students from various majors due to scattered campus buildings.

Favorite Apps

Instagram X Facebook Personality

Extrovert Feeling

Minimal

a student of graphic design attending the Academy of Art University, living in San Francisco.

An app for the Academy of Art University.

Home Page : Features of school events, clubs, jobs and artwork posts.

Social Page : Artworks and social posts.

Explore Page : Map of school buildings, clubs, events and shuttle.

Dashboard Page : School courses and calendar.

Career Page: Finding jobs and contacting with alumni.

ArtU Hub

Funtions

Persona

N .2 o

GARNET JOHNSON,

Age

30 yaers old

Life Goal

He hopes to be heard, seen, and felt in his struggle with and pain regarding his sexual orientation.

Challenges He faced immense internal turmoil as he grappled with accepting his true sexual orientation.

Favorite Books

Questioning Gender

Come As You Are

Rethinking Sexuality

Personality

Introvert

Feeling

Decorated

a young man from a traditional devout Catholic family, living in Boston.

Persona

N .3 o

EMILY LIANG,

Age

42 yaers old

Life Goal

Emily hopes to successfully balance caring for her family with advancing her career.

Challenges

Emily is too busy to cook for her family. She also wants some traditional Chinese food.

Favorite Food Apps

Weee!

Chowbus

HungryPanda

Personality

Extrovert Logic

Minimal

a Chinese immigrant engineer, with

her husband

and children, living in Los Angeles.

XIYU

XIYU ZHANG / KIMBERLEY

Persona

N .4 o

WONG KAR WAI,

Age

40 yaers old

Life Goal

He aspires to share his unique style of film culture with audiences all over the world.

Challenges He worries the film festival's design might not capture his signature style in a foreign city.

Favorite Film Shows

Silent Film SF Matter of Mind

Global Peace

Personality

Introvert

Feeling

Decorated

a Hong Kong renowned film director, screenwriter, and producer, living in Hong Kong.

XIYU ZHANG /

Persona

N .5 o

VICTOR BROWN,

Age 23 yaers old

Life Goal

Victor pursues education and support to improve his challenging living conditions.

Challenges Victor faces educational and career barriers, and lacks access to free learning resources.

Favorite NGOs

The YMCA

4-H

Personality

Extrovert Logic

Minimal

a young car washer, deeply eager for education and personal growth, living in Detroit.

XIYU

XIYU ZHANG / KIMBERLEY ZHANG

XIYU ZHANG / KIMBERLEY

XIYU ZHANG

Persona

N .6 o

ALICE HUANG,

Age

16 yaers old

Life Goal

Alice is curious about the world and hopes to learn how to respect diversity and love herself.

Challenges

It's hard for Alice to find a professional platform to learn teenager sex education in China.

Favorite NGOs

Shining Star CWEF

The SOAR Foundation

Personality Extrovert

Feeling

Decorated

a Chinese student from Guangdong Experimental High School, living in Guangzhou.

MFA THESIS,

ME,I, a program that enhances the quality of sex education for Chinese teenagers.

The Problem

In China, sex education remains taboo. With a rise in sexual crimes involving minors, teenagers lack accessible and engaging platforms for learning about sex education.

Our Mission

Our mission is to provide Chinese teenagers with comprehensive sex education, fostering informed decisionmaking, promoting healthy attitudes, and preventing sexual violence.

Materials Matrix

A comprehensive guidebook crafted for educators and parents, aimed at offering expert advice on imparting basic sex education knowledge, nurturing mutual respect, and raising awareness of mental health issues among teenagers.

A mobile application designed to empower students by facilitating the scheduling of appointments with licensed psychologists and legal professionals, offering free sex education courses and socializing with peers.

A sex education museum specifically designed to offer engaging and interactive learning experiences for both teenagers and their parents, with a focus on exploring human anatomy and promoting physiological health.

01. Sex Ed Guidebook

02. Sex Ed App

03. Sex Ed Museum

ME,I SEX EDUCATION

Protection for teenagers; The shape looks like a vaginal, showing the origin of sex.

Letter "M" means Me, empowering teens to love and respect themselves

Four colors of dots means a redefiment of "mosaic", merging the taboo topic of sex education in China with vibrant pixel games.

It means "&"; the shape looks like a sperm, showing the origin of sex.

ME,I SEX EDUCATION

The selection of these four colors symbolizes not only the vibrant and cheerful spirit characteristic of youth but also underscores the importance of diversity among teenagers.

In English, it means "I"; In Chinese pronunciation, it means "love".

ME,I Sex Education

An app for Chinese teenagers to learn sex education knowledge.

Funtions

Home Page: Features social posts, psychologists, and sex education courses.

Community Page: Displays trending sex education topics in social posts.

Consult Page: Offers consultations with professional psychologists or lawyers.

Course Page: Provides access to free sex education courses.

ME Page: Shows the history of posts, consultations, courses, and points.

XIYU ZHANG /

XIYU

XIYU ZHANG / KIMBERLEY ZHANG

XIYU ZHANG / KIMBERLEY ZHANG

SPEICAL THANKS,

to my family, friends, boyfriend and instructors, thank you for all the love and patience.

Finally, I want to express my heartfelt gratitude to my family, respected teachers, friends, and my boyfriend. I deeply appreciate each of you for your patient guidance, support, and acceptance.

Special thanks go to my esteemed instructors: Mary Scott, Laurie Makela, Hunter Wimmer, Thomas McNulty, Sandra Isla, Teddy Goldsworthy-Hanner, Phil Hamlett, Jeremy Stout, Tracy Merchant, John Nettleton, Lloyd Mitchell, and Erin Kristine Canoy. They not only imparted knowledge but also patiently mentored me in navigating the professional world.

I am profoundly grateful to my parents, brother, friend Ann, and my boyfriend for their unwavering support and companionship, which have fueled my journey in design.

Lastly, I express sincere gratitude to my thesis instructor, Laurie Makela. During times of doubt, her patient and warm guidance helped me find clarity and regain confidence in myself. Thank you immensely.

COLOPHON,

Title of the book

Six Personas

Major Graphic Design

Contact

Xiyu / Kimberley Zhang Kimberleyzhang23@gmail

Degree Master of Fine Arts

Paper

Mohawk Superfine Eggshell 100# Text

Instructor

Mary Scott

Course

GR 700: Portfolio

School

Academy of Art University School of Graphic Design

Printing & Binding Blurb.com

Typography

Ogg Roman Anodina

Copyright @ 2024 Xiyu / Kimberley Zhang

All copyright reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, including but not limited to electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the copyright holder.