GR604 Student Project-Boys & Girls Clubs of America — The Visual Standards Guide

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BOYS & GIRLS CLUBS OF AMERICA

Visual Standards Guide

BOYS & GIRLS CLUBS OF AMERICA

Student Porject GR6014

Kimberley Zhang

Logo Size Chart Logo Don'ts

CONTENTS 02 Contents 01 Brand Concept Brand Overview Timeline Brand Mission 02 Logo
Standards The New Logo Logo Anatomy Clear Space

03

Visual System

Business

03 CONTENTS
Palette
Color
Typography
System 04 Explore The New Brand Universe Explore The New Brand Universe
Wireframes
Stationery Website
01

Brand Concept

In response to evolving times and intrinsic developmental requirements, the Boys & Girls Clubs of America remains steadfast to its core values while expanding its growth trajectory. Today, our commitment extends beyond the traditional focus on aiding and safeguarding children. We focus on fostering creativity, optimism, and a sense of responsibility among young Americans, empowering them and ensuring the next generation can realize their full potential and contribute meaningfully to society. This chapter marks a revolutionary transformation in the brand soul and mission of the Boys & Girls Clubs of America.

05 BRAND CONCEPT

Brand Overview

BRAND CONCEPT 06
For more than a century, Boys & Girls Clubs have helped put young people on the path to great futures. We do whatever it takes to ensure all kids have a great future.

Beginning

In 1860, the roots of what would eventually evolve into the Boys & Girls Clubs of America were planted in Hartford, Connecticut. Four visionary women—Mary Goodwin, Alice Goodwin, Elizabeth Hammersley, and Louisa Bushnell— embarked on a transformative journey. Fueled by the belief that young boys, left to wander the streets, deserved a more constructive alternative, they laid the groundwork for the inaugural Club. Built on the foundational principle of character development, the Club meticulously channeled the boys' interests, cultivated improved behavior, and kindled their personal ambitions.

Changes in 1990

From these modest beginnings, a profound mission emerged. In a significant stride toward inclusivity, the national organization took a historic step in 1990 by officially adopting the name "Boys & Girls Clubs of America," signifying an unwavering commitment to both genders. This pivotal moment reverberated in the halls of Congress, leading to the amendment and renewal of the charter to align with this new vision.

07 BRAND CONCEPT

Timeline

1860

In 1906, several Boys Clubs decided to affiliate. The Federated Boys Clubs in Boston was formed with 53 member organizations – this marked the start of a nationwide Movement and our national organization.

In 1956, Boys Clubs of America celebrated its 50th anniversary and received a U.S. Congressional Charter.

1931

1906

1974

1956

The first Boys Club is established in Hartford, Connecticut. The organization's initial goal is to provide a positive alternative to the streets for boys during a time of rapid urbanization and social change.

In 1931, the Boys Club Federation of America became Boys Clubs of America.

BGCA changes its name to Boys Clubs of America and Girls Clubs of America, signaling its commitment to serving both boys and girls.

BRAND CONCEPT 08

2006 marked the Centennial year of Boys & Girls Clubs of America, as we celebrated 100 years of providing hope and opportunity to young people across the country.

BGCA celebrates its 150th anniversary.

1990

2010

2006

To recognize the fact that girls are a part of our cause, the national organization's name was changed to Boys & Girls Clubs of America in 1990. Accordingly, Congress amended and renewed our charter.

As of 2010, there are over 4,000 autonomous local clubs, which are affiliates of the national organization.

2013

The new Boys & Girls Clubs of America will not only focus on kids, but also on all American Youth. We will empower young people, encourage them to be innovative, positive and responsible, ensuring next generation can realize their full potential and contribute meaningfully to society.

Today 09 BRAND CONCEPT
The New Boys & Girls Clubs of America will not only focus on kids, but also on all American Youth.

New Us Today

The new Boys & Girls Clubs of America will not only focus on kids, but also on all American Youth.

We will nurture the next generation of innovators by providing skill-building opportunities, fostering creativity, and encouraging innovation to address societal issues.

We will be dedicated to promoting the positive and healthy mind of young individuals by offering programs that inspire active lifestyles, mental resilience, and holistic development.

We will encouraging youth to actively engage in their communities, fostering a spirit of responsibility, and instilling a lifelong commitment to making a positive impact on society.

BRAND CONCEPT 10
Our mission is to empower to encourage them to be and responsible, so that next generation can realize and contribute meaningfully

empower young people and be innovative, positive that we can ensure the realize their full potential meaningfully to society.

02

Logo Standards

Aligned with the recently established mission and the inherent brand essence, this chapter elucidates the design guidelines for the new logo of the Boys & Girls Clubs of America. These guidelines encompass specifications such as size, color, and usage rules for various deliverables. Adhering strictly to these stipulations is imperative to guarantee the logo's precision and overall integrity.

15 LOGO STANDARDS

The New Logo

The Boys & Girls Clubs of America's new logo is a symbolic representation featuring a fan with six distinct pieces surrounded by six dots. This emblem encapsulates the spirit of collaboration and unity among young individuals. Our aspiration is for American youth to foster mutual assistance and collective improvement. The color palette chosen for this logo comprises dark brown, fresh green, and warm red. The dark brown symbolizes the organization's enduring history and steadfast foundation. Fresh green embodies the vibrant and dynamic energy of the youth, while warm red signifies the integration of innovative technologies, positive attitudes, and a sense of responsibility inherent in the growth journey of young individuals. As we work together, support each other, and embrace a culture of innovation, positivity, and responsibility, we aim to collectively progress towards a brighter future.

LOGO STANDARDS 16
17 LOGO STANDARDS

Logo Anatomy

The anatomy of the logo distinctly reveals its components, comprising three integral parts: the Symbol, Acronym wordmark, and Full-Name wordmark. The height of the Full-Name wordmark is precisely measured at "x".

Acronym Wordmark

Symbol Full-name Wordmark
LOGO STANDARDS 18

The creation of the new logo commences with a 14x14 rectangular matrix. At its midpoint, a 12x12 square is drawn. Following this, a 9x9 circle and an 8x8 circle are added, ensuring that the latter intersects the second point of the top line of the 12x12 square and the center of the square. The 8x8 circle should also cross the third point of the top line of the 12x12 square, resulting in the formation of one petal. This petal shape is then rotated 60 degrees six times to complete a full 360-degree shape.

To refine the design, an additional 8x8 circle is drawn at the center of the matrix. Six middle points between each petal are identified, and from these points, six 1/5 x 1/5 circles are meticulously drawn, using the middle points as the centers of these circles. X 1/3 X 1/2 X 2/5 X 3/2 X 12X

19 LOGO STANDARDS

Alternative Logos

Three alternative versions of this logo are available. Designers can select the most suitable one based on space constraints and specific requirements for various deliverables or events.

LOGO STANDARDS 20
Original Logo

Symbol + Acronym Wordmark

Acronym Wordmark

Acronym Wordmarks + Full Wordmark

21 LOGO STANDARDS

Logo Size Chart

The size standards chart requires the maximum size and the minimum size.

For the Primary BGCA logo, the minimum size is 1.5inch.

For the Secondary BGCA logos, the minimum size is 1.5 inch.

For the Symbol, the maximum size is 1.5inch, the minimum size is 0.5 inch.

For the wordmark, the maximum size is 1.5inch, the minimum size is 0.5inch.

When the deliverables are small, like postcards, bussiness cards, or stickers, symbol and wordmarks can be a better choice for designers.

In addition, if Boys&Girls Clubs of America cooperate with other brands, designer must use the primary BGCA logo.

LOGO STANDARDS 22

2 Inch

1.5 Inch

1 Inch

0.5 Inch

Logo Symbol Wordmarks
23 LOGO STANDARDS

Logo Dont's

The following examples are unacceptable ways to use the Boys&Girls Clubs of America's logo. Compare with the correct version and avoid all those examples showing on any deliverables.

LOGO STANDARDS 24

Do not squeeze the logo

Do not skew the logo

Do not rotate the logo

Do not change the scale

Do not double use the symbol

Do not change color

Do not draw the outline box

Do not change the transparency

Do not add any visual effects

25 LOGO STANDARDS
03

Visual System

The new logo aligns with the updated visual system of Boys & Girls Clubs of America. This chapter illustrates the color palette and typography guidelines for the new Boys & Girls Clubs of America. Adhering to these rules will enable designers to easily create diverse deliverables with consistency.

27 BRAND CONCEPT

Color Palette

The color palette chosen for this logo comprises dark brown, fresh green, and warm red. The dark brown symbolizes the organization's enduring history and steadfast foundation. Fresh green embodies the vibrant and dynamic energy of the youth, while warm red signifies the integration of innovative technologies, positive attitudes, and a sense of responsibility inherent in the growth journey of young individuals. As we work together, support each other, and embrace a culture of innovation, positivity, and responsibility, we aim to collectively progress towards a brighter future.

The following are approved system colors. Those colors can be used while designing deliverables. However, the designer cannot change the color of logo.

VISUAL SYSTEM 28
Fresh Green Dark Brown Dark Brown Warm Red

RGB 54 182 168

CMYK 71 8 42 0

HEX #5fb3a8

PMS 3252 C

RGB 68 57 49

CMYK 71 72 76 41

HEX #443931

PMS 412 C

RGB 229 228 226

CMYK 12 10 11 0

HEX #e5e4e2

PMS Cool Gray 1 C

RGB 169 217 243

CMYK 31 68 50 0

HEX #c16c6c

PMS 2031 C

29 VISUAL SYSTEM

Typography

BAHNSCHRIFT

Bahnschrift is mostly used as title or subtitle of deliverales. It's easy to be rememberd and has a strong personality and style. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890

SemiComdensed SemiBold SemiCondensed Bold Condensed
!@#$%^&*()
!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ
!@#$%^&*() VISUAL SYSTEM 30
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890
abcdefghijklmnopqrstuvwxyz 01234567890

Anodina is mostly used as text or small titles of deliverales. It's easy to be read and has a strong personality and style.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

01234567890

!@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

01234567890

!@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

01234567890

!@#$%^&*()

Light Regular Bold
ANODINA
31 VISUAL SYSTEM
04

Explore The New Brand Universe

In the coming years, we possess boundless potential to explore diverse avenues and possibilities across various industries. Within this chapter, you will discover the potential trajectories for our growth in products, services, environments, experiences, educational opportunities, events, and co-branding. These possibilities are rooted in the brand soul of Boys & Girls Clubs of America and the newly defined brand mission.

33 BRAND CONCEPT

Explore The New Brand Universe

Innovative Responsible PR 01 PR 02 SE 01 SE 02 SE 03 EN 01 EN 02 ED 01 ED 02 ED 03 EX 01 EX 02 EV 01 EV 02 EV 03 CO 01 CO 02 CO 03 EXPLORE THE NEW BRAND UNIVERSE 34 Innovative Positive Responsible Positive
Products Environment Education Co-branding Services Experience Events 35 EXPLORE THE NEW BRAND UNIVERSE Boys & Girls Journal 01 Boys & Girls Children's Watch 02 Boys & Girls Kids Donation 01 Boys & Girls Volunteers 02 Boys & Girls Skills Training Courses 01 Boys & Girls Job Fair 02 Boys & Girls Power Hour 03 Boys & Girls Art Festival 01 Boys & Girls NBA & WNBA Basketball Camp 02 Boys & Girls Big Think Speech 03 Boys & Girls Mental Health Consultant 01 Boys & Girls Law Aid Center 02 Boys & Girls Daycare Center 03 Boys & Girls Healthy Habits 01 Boys & Girls DIY Stem 02 Boys & Girls Sports Week 01 Boys & Girls Summer Camp 02 Boys & Girls Book Exhibition 03

Explore the New Brand Universe

01

Boys & Girls Journal

A Journal that the youth can use to write a schedule.

In this Journal, American youth can make a schedule plan for deadlines and daily missions. By writing plans, youth can improve their capability of time management and be more responsible for themselves.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by helping youth to express ideas and learn to do better time management.

Similarity

Journal From HOBONICHI / KOKUYO/ HIGHTIDE/ MIDORI

Differentiation

This Journal can connect with Apple Calendar. People can scan the journal pages and insert the information inside the Apple Calendar.

Links To Boys & Girls Mental Coaching Boys & Girls Power Hour

02

Boys & Girls Children's Watch

A watch designed especially for kids.

Kids can call and text parents, download music, contactwith friends through this watch. Parents can see the pin on the map and locate where their kids are anytime. Therefore, this watch can help parents to ensure the safety of their kids at school or outside.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by developing innovative Children's Watch to ensure the safety of kids.

Similarity

Flik Flak / Gabb Watch / Nixon

Differentiation

This watch can connect to parent's phones and The BGCA digital system. When parents are not avaliable to check the urgent notifications from their children's watches, the staffs will contact with parents and call the police.

Links To Boys & Girls Journal

Products 36
EXPLORE THE NEW BRAND UNIVERSE

Environments

Boys & Girls Mental Kids Donation

A donation event especially for kids.

01 In this donation event, Kids can sell their second-hands products and earn money. It can reduce the waste and help some people to get products in a cheaper price. The income will be donated to needed teenagers.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by holding events to let youth to learn how to help people by their own power.

Similarity

World Vision / Tinybeans / Goodwill Store / The Salvation Army Thrift Store & Donation Center

Differentiation

This Selling and donation event is espeically held for kids. It is the first step for kids to learn how to do business and earn money by their own works. Also, kids will learn how to help people by their hands instead of relying on parents.

Links To

Boys & Girls Volunteers

Boys & Girls Children's Watch

Boys & Girls Volunteers

An organization that invites youth to help community.

02 The organization encourages young people to care for the place and environment where they grow up. We will organize young people to distribute free food and daily necessities to impoverished residents in the community.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by guiding youth to be volunteers to help needed people in community.

Similarity

Our Sansar Children Charity / Catholic Charities / VolunteerMatch / Love Volunteers

Differentiation

Our volunteer organization mainly recruits young people. We hope to enable young people to have their own independent thinking about social phenomena and use their own hands to help their communities become better.

Links To

Boys & Girls Kids Donation

Boys & Girls Children's Watch

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EXPLORE THE NEW BRAND UNIVERSE

Explore the New Brand Universe

Boys & Girls Mental Health Consultant

A center that provides mental counseling for youth.

01 When American youth feel depressed, stressed or negative, they can come to the Mental Coaching Center to get help from professional psychologists. You can talk to the psychologists one by one in a private room. We will protect your privacy.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society while facing difficulties in life by providing mental consultant service for free

Similarity

Octave / Deva Segal / Herman Consulting

Differentiation

Our Mental Coaching Service is free for our members. Here, you can talk to the psychologists to get professional about your stress and sadness by making appointments.

Links To

Boys & Girls Journal

Boys & Girls Sport Week

Boys & Girls Law Aid Center

A center that provides law consult service for youth.

02 When young people face legal disputes from the workplace, we will provide free law assistance to them. In America, most young people give up protecting their personal rights due to the high cost of hiring lawyers. We want to help youth to save money and face the future with confidence.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by offering law assistance for free

Similarity

Outten&Golden LLP / Lewellen Strebe Family Law Group

Differentiation

Our Law Aid Center will focus more on helping youth to protect their personal rights for free. Therefore, they won't give it up due to the high consulting fees.

Links To

Boys & Girls Job Fair

Boys & Girls Mental Coaching

38 Services
EXPLORE THE NEW BRAND UNIVERSE

Boys & Girls Daycare Center

We help parents to take good care of their kids.

03 When parents are too busy to take care of their kids, they can send their kids to The Daycare Center. We provide day caring services for kids. Kids can read books, play games and take a nap here. We also provide food and snacks.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by taking good care of busy parent's kids and providing daycare service.

Similarity

Bright Horizons / Creative Gardens Daycare Center

Differentiation

We build our Daycare Center with environmentally friendly materials. Also, we have urgent care office here. Considering kids come from different countries, we will provide different tastes of food from different cultures.

Links To

Boys & Girls Children's Watch

Boys & Girls Healthy Habits

39
EXPLORE THE NEW BRAND UNIVERSE

Explore the New Brand Universe

Education

01

Boys & Girls Skills Training Courses

Courses that provides different skills study for youth.

Boys&Girls Clubs of America offers various skills training courses for young people, including art, digital, business skills and etc. No matter you have been to college, or you just graduate from high schools, everyone can take these skills course and start from the first step.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by providing various skills training courses.

Similarity

Life Skills Activities / Great Kids Engage / Life Skills

Differentiation

This program focuses more on offering efficient working skills for young people. These courses will help youth who have never taken education courses at school to get an opportunity to study again and find a job.

Links To

Boys&Girls Job Fair

Boys&Girls DIY Stem

Boys & Girls Job Fair

02 We will collaborate with the government and major companies to hold a job fair for young people, in order to provide more job opportunities for young people who feel confused about the future.

A job fair that provides more job opportunities for youth.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by providing job opportunities for youth.

Similarity

LinkedIn / Indeed / Rubymom

Differentiation

Our job fair is specifically aimed at young people who are facing unemployment difficulties under high employment pressure. We want to help young people find self-worth and be able to support themselves.

Links To

Boys&Girls Skills Training Courses

Boys&Girls Big Think Speech

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EXPLORE THE NEW BRAND UNIVERSE

03

Boys & Girls Power Hour

A program about time management.

We will provide strategies, event, resource and information to help young people to use every minutes efficiently. This program help young people make a good time management on daily missions and become self-directed learners.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by teaching youth do better time management.

Similarity

World Vision / Tinybeans / Goodwill Store

Differentiation

This project will make young people aware of the importance of time management, cultivate good habits, and learn time management skills. When facing mutiple works, young people can also easily arrange their plans.

Links To Boys&Girls Skills Training Courses Boys&Girls Journal

41
EXPLORE THE NEW BRAND UNIVERSE

Explore the New Brand Universe

Events

Boys & Girls Sports Week

A 5-day Youth Sports Competition Week.

01 During Sports Week, teenagers can engage in different sports competitions with their local peers, including basketball, football, tennis, running, and more. Teenagers can learn teamwork and dedication, become optimistic and outgoing, and take responsibility for their own health.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by holding an sport event and guiding youth to learn cooperate and teamwork.

Similarity

Youth Olympics Games / Youth World Games / National Youth Sports Day

Differentiation

Our Sports Week will encourage more youth from local communities to get to know and help each other. We encourage youth apply to be volunteers. We will invite local young dance teams and bands to do performance.

Links To

Boys & Girls Summer Camp

Boys & Girls Summer Camp

02 In our summer camp, we will provide camping venues, food and camping items, as well as various interesting games and social activities. Far from the hustle and bustle of the city, young people will learn to build their own tents, cook food, and make friends in the forest.

A summer camp where youth can cook and play together.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by helping youth to cultivate independent living habits and social communication skills.

Similarity

Boys’ Season Dates / Girls’ Season Dates / SMASH Academy

Differentiation

Our summer camp is specifically designed for youth. Compared to arduous training, we help youth to make new friends in the beautiful natural scenery through fun small games, independent cooking, and unforgettable nights.

Links To

Boys & Girls Sport Week

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EXPLORE THE NEW BRAND UNIVERSE

03

Boys & Girls Book Exhibition

A 2-day book exhibition for young people.

The book exhibition will include various books for young people to read, including children's books, learning books and novels. We will sell these books at a market price of 20% off, and half of the proceeds will be donated to the local community to build a public book corner.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by empowering teens young minds and energy while reading books and learning knowledges.

Similarity

Book Passage / Bolerium Books / Brick Row Book Store

Differentiation

This book exhibition not only provides various books but also sells those at lower prices. It expands their channels for acquiring knowledge and helps communities build public book corners, enabling more young people to benefit.

Links To

Boys & Girls Art Fair

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EXPLORE THE NEW BRAND UNIVERSE

Explore the New Brand Universe

Co-branding

Boys & Girls Art Festival

An art festival that shows unique artworks.

01 In this Art Festival, young people can see various creative and unique artworks worldwide. Those artworks can guide young people to think more about the world differently and be innovative.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by guiding youth to know the creative artworks in this world and the cultural meanings behind them.

Similarity

Superfine Art Fair / West Coast Craft Fair / Art Market

Differentiation

We realize that some young and fresh artists need a stage to showcase their artworks, and some young people also want to see some innovative artworks around the world. in It helps youth to understand the new ideas behind them.

Links To

Boys & Girls Skills Training Courses

Boys & Girls Big Think Speech

Boys & Girls NBA & WNBA Basketball Camp

An 1-month camp that cooperates with famous players.

02 We will collaborate with some famous NBA and WNBA players to teach basketball skills to young people. Youth can learn innovative skills from the highest level players. At the same time, they will make friends there, learn how to work as a team by using communication and social skills.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by encouraging youth to participate in team oriented activities and learn new skills from experts.

Similarity

Hooked on Hoops / Triple Threat Academy

Differentiation

We will provide more resources than regular basketball camps, including healthy food, comfortable dormitories, emergency care services, etc. We will take care of all young people and ensure that everyone is safe and healthy.

Links To

Boys & Girls Skills Training Courses

Boys & Girls Sports Week

44
EXPLORE THE NEW BRAND UNIVERSE

03

Boys & Girls Big Think Speech

A speech event that cooperates with Big Think.

We will collaborate with Big Think to invite successful experts from various industries to give speeches to young people. Young people can learn new skills, get education resources and exchanging ideas with experts from all walks of life.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by encouraging youth to learn skills and exchange ideas with experts from industry.

Similarity

TED / Applied Epic / FilHandler Enterprise / Ventiv Claims

Differentiation

We will collaborate with Big Think to select the most exciting and needed topics for young people today, and invite industry experts to give speeches to them.

Links To

Boys & Girls Skills Training Courses

Boys & Girls Job Fair

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EXPLORE THE NEW BRAND UNIVERSE

Explore the New Brand Universe

01

Boys & Girls Healthy Habits

A program emphasizes good nutrition&physical actiivity.

We will help youth to have healthy habits by three steps. First, we will help youth to assess, practice and identify their health behaviors. Second, we will help youth to insist daily exercise to improve physical literacy. Third, we will provide healthy food to have a better nutrition balance.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by helping youth to develop healthy habits.

Similarity

Health n Well / 4-H / Cedars-Sinai

Differentiation

This program focuses on cultivating good and healthy habits. These lifestyle habits not only include a healthy diet, daily exercise, but also lifestyle habits. These habits will make young people's lives more efficient and energetic.

Links To

Boys & Girls Sports Week

Boys & Girls Summer Camp

Boys & Girls DIY Stem

A program about scientific experiments and knowledges.

Science is everywhere. DIY Stem enables young people to learn more scientific knowledge through easy and fun courses, hands-on participation in scientific experiments, and the inventing process of scientific small products.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by helping youth to improve scientific literacy.

Similarity

Hands-On STEM / STEM Robotics For Kids

Differentiation

Our program is not about boring teaching, but about enabling young people to better learn scientific knowledge in their daily lives through various experiments and practical activities.

Links To

Boys & Girls Skills Training Courses

46
Experience
02
LEGO
EXPLORE THE NEW BRAND UNIVERSE

Boys & Girls Journal

A Journal that the youth can use to write a schedule.

In this Journal, American youth can make a schedule plan for deadlines and daily missions. By writing plans, youth can improve their capability of time management and be more responsible for themselves.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by helping youth to express ideas and learn to do better time management.

49 Products
01
EXPLORE THE NEW BRAND UNIVERSE

Similarity

Journal From HOBONICHI / KOKUYO/ HIGHTIDE/ MIDORI

Differentiation

This Journal can connect with Apple Calendar. People can scan the journal pages and insert the information inside the Apple Calendar.

Links To

Boys & Girls Mental Coaching

Boys & Girls Power Hour

50
EXPLORE THE NEW BRAND UNIVERSE

Boys & Girls Volunteers

An organization that invites youth to help community.

The organization encourages young people to care for the place and environment where they grow up. We will organize young people to distribute free food and daily necessities to impoverished residents in the community.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by guiding youth to be volunteers to help needed people in community.

55 Environment
02
EXPLORE THE NEW BRAND UNIVERSE

Similarity

Our Sansar Children Charity / Catholic Charities / VolunteerMatch / Love Volunteers

Differentiation

Our volunteer organization mainly recruits young people. We hope to enable young people to have their own independent thinking about social phenomena and use their own hands to help their communities become better.

Links To Boys & Girls Kids Donation Boys & Girls Children's Watch

56
EXPLORE THE NEW BRAND UNIVERSE

Boys & Girls Daycare Center

We help parents to take good care of their kids.

When parents are too busy to take care of their kids, they can send their kids to The Daycare Center. We provide day caring services for kids. Kids can read books, play games and take a nap here. We also provide food and snacks.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by taking good care of busy parent's kids and providing daycare service.

61 Services
03
EXPLORE THE NEW BRAND UNIVERSE

Similarity

Bright Horizons / Creative Gardens Daycare Center / Bumblebee Daycare

Differentiation

We build our Daycare Center with environmentally friendly materials. Also, we have urgent care office here. Considering kids come from different countries, we will provide different tastes of food from different cultures.

Links To

& Girls Children's Watch

& Girls Healthy Habits

64
Boys
EXPLORE THE NEW BRAND UNIVERSE
Boys

Boys & Girls Skills Training Courses

Educations

Courses that provides different skills study for youth.

Boys&Girls Clubs of America offers various skills training courses for young people, including art, digital, business skills and etc. No matter you have been to college, or you just graduate from high schools, everyone can take these skills course and start from the first step.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by providing various skills training courses.

67
01
EXPLORE THE NEW BRAND UNIVERSE

Similarity

Life Skills Activities / Great Kids Engage / Life Skills For Students

Differentiation

This program focuses more on offering efficient working skills for young people. These courses will help youth who have never taken education courses at school to get an opportunity to study again and find a job.

Links To Boys & Girls Job Fair

& Girls DIY Stem

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Boys

Boys & Girls Sports Week

A 5-day Youth Sports Competition Week.

During Sports Week, teenagers can engage in different sports competitions with their local peers, including basketball, football, tennis, running, and more. Teenagers can learn teamwork and dedication, become optimistic and outgoing, and take responsibility for their own health.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by holding an sport event and guiding youth to learn cooperate and teamwork.

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Similarity

Youth Olympics Games / Youth World Games / National

Youth Sports Day

Differentiation

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Links To
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Boys & Girls Summer Camp

Boys & Girls Summer Camp

A summer camp where youth can cook and play together.

In our summer camp, we will provide camping venues, food and camping items, as well as various interesting games and social activities. Far from the hustle and bustle of the city, young people will learn to build their own tents, cook food, and make friends in the forest.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by helping youth to cultivate independent living habits and social communication skills.

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Events
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Similarity

Boys’ Season Dates / Girls’ Season Dates / SMASH Academy

Differentiation

Our summer camp is specifically designed for youth. Compared to arduous training, we help youth to make new friends in the beautiful natural scenery through fun small games, independent cooking, and unforgettable nights.

Links To Boys & Girls Sport Week

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Boys & Girls DIY Stem

A program about scientific experiments and knowledges.

Science is everywhere. DIY Stem enables young people to learn more scientific knowledge through easy and fun courses, hands-on participation in scientific experiments, and the inventing process of scientific small products.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by helping youth to improve scientific literacy.

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Similarity

Differentiation

Our program is not about boring teaching, but about enabling young people to better learn scientific knowledge in their daily lives through various experiments and practical activities.

Links To

Boys & Girls Skills Training Courses

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LEGO Hands-On STEM / STEM Robotics For Kids
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Boys & Girls NBA & WNBA Basketball Camp

Co-branding

An 1-month camp that cooperates with famous players.

We will collaborate with some famous NBA and WNBA players to teach basketball skills to young people. Youth can learn innovative skills from the highest level players. At the same time, they will make friends there, learn how to work as a team by using communication and social skills.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by encouraging youth to participate in team oriented activities and learn new skills from experts.

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Similarity

Hooked on Hoops / Triple Threat Academy / Never Too Late Basketball / Coach Max Camps / SF Basketball Clubs

Differentiation

We will provide more resources than regular basketball camps, including healthy food, comfortable dormitories, emergency care services, etc. We will take care of all young people and ensure that everyone is safe and healthy.

Links To Boys & Girls Skills Training Courses

Boys & Girls Sports Week

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Boys & Girls Big Think Speech

A speech event that cooperates with Big Think.

We will collaborate with Big Think to invite successful experts from various industries to give speeches to young people. Young people can learn new skills, get education resources and exchanging ideas with experts from all walks of life.

Mission Focus

The Boys & Girls Clubs of America reinforces our mission of empowering young people, encouraging them to be innovative, positive and responsible, ensuring they can realize their full potentials and contribute meaningfully to society by encouraging youth to learn skills and exchange ideas with experts from industry.

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Similarity

TED / Applied Epic / FilHandler Enterprise / Ventiv Claims / Aclaimant

Differentiation

We will collaborate with Big Think to select the most exciting and needed topics for young people today, and invite industry experts to give speeches to them.

Links To

Boys & Girls Skills Training Courses

Boys & Girls Job Fair

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Empowring youth WELCOME TO THE NEW BOYS&GIRLS CLUBS OF AMERICA Mission Statement Keywords Links to manuals Brand History Timeline New Identity Overview Links Full Brand Chart and List 104 EXPLORE THE NEW BRAND UNIVERSE
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Empowring youth WELCOME TO THE NEW BOYS&GIRLS CLUBS OF AMERICA Mission Statement Keywords Links to manuals Brand History Timeline New Identity Overview Links Full Brand Chart and List 106 EXPLORE THE NEW BRAND UNIVERSE
Innovative Positive Responsible DELIVERABLE 1 DELIVERABLE 2 DELIVERABLE 3 DELIVERABLE 4 DELIVERABLE 1 DELIVERABLE 2 DELIVERABLE 3 DELIVERABLE 4 DELIVERABLE 1 DELIVERABLE 2 DELIVERABLE 3 DELIVERABLE 4 107 EXPLORE THE NEW BRAND UNIVERSE

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Empowring youth WELCOME TO THE NEW BOYS&GIRLS CLUBS OF AMERICA Mission Statement Keywords Links to manuals Brand History Timeline New Identity Overview Links Full Brand Chart and List 108 EXPLORE THE NEW BRAND UNIVERSE
Innovative Positive Responsible Chart DELIVERABLE 1 DELIVERABLE 2 DELIVERABLE 3 DELIVERABLE 4 Chart DELIVERABLE 1 DELIVERABLE 2 DELIVERABLE 3 DELIVERABLE 4 Chart DELIVERABLE 1 DELIVERABLE 2 DELIVERABLE 3 DELIVERABLE 4 109 EXPLORE THE NEW BRAND UNIVERSE
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empoweringyouth.net

The Final New Website
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BOYS & GIRLS CLUBS OF AMERICA Student Porject GR6014 Kimberley Zhang
GR604 / NATURE OF IDENTITY COVER BOYS & GIRLS CLUBS OF AMERICA
XIYU ZHANG / KIMBERLEY ZHANG

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