GR604 Student Project-Boys & Girls Clubs of America — The Visual Development Guide

BOYS & GIRLS CLUBS OF AMERICA Visual Development Guide

BOYS & GIRLS CLUBS OF AMERICA Student Porject GR6014 Kimberley Zhang

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CONTENTS

CONTENTS

Contents

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Brand Overview

Logo Exploration

The Final Logo

Look A-Like Logos

Brand Overview Timeline Brand Mission

Round 1 Round 2 Round 3

The New Logo Logo Anatomy Clear Space Logo Color Palette

Look A-like Logos Standards Inspirations

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BRAND OVERVIEW

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Brand Overview

In response to evolving times and intrinsic developmental requirements, the Boys & Girls Clubs of America remains steadfast to its core values while expanding its growth trajectory. Today, our commitment extends beyond the traditional focus on aiding and safeguarding children. We focus on fostering creativity, optimism, and a sense of responsibility among young Americans, empowering them and ensuring the next generation can realize their full potential and contribute meaningfully to society. This chapter marks a revolutionary transformation in the brand soul and mission of the Boys & Girls Clubs of America.

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BRAND OVERVIEW

BRAND OVERVIEW

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Brand Overview For more than a century, Boys & Girls Clubs have helped put young people on the path to great futures. We do whatever it takes to ensure all kids have a great future.

Beginning

Changes in 1990

In 1860, the roots of what would eventually evolve into the Boys & Girls Clubs of America were planted in Hartford, Connecticut. Four visionary women—Mary Goodwin, Alice Goodwin, Elizabeth Hammersley, and Louisa Bushnell— embarked on a transformative journey. Fueled by the belief that young boys, left to wander the streets, deserved a more constructive alternative, they laid the groundwork for the inaugural Club. Built on the foundational principle of character development, the Club meticulously channeled the boys' interests, cultivated improved behavior, and kindled their personal ambitions.

From these modest beginnings, a profound mission emerged. In a significant stride toward inclusivity, the national organization took a historic step in 1990 by officially adopting the name "Boys & Girls Clubs of America," signifying an unwavering commitment to both genders. This pivotal moment reverberated in the halls of Congress, leading to the amendment and renewal of the charter to align with this new vision.

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BRAND OVERVIEW

BRAND OVERVIEW

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Timeline

In 1906, several Boys Clubs decided to affiliate. The Federated Boys Clubs in Boston was formed with 53 member organizations – this marked the start of a nationwide Movement and our national organization.

1860

2006 marked the Centennial year of Boys & Girls Clubs of America, as we celebrated 100 years of providing hope and opportunity to young people across the country.

In 1956, Boys Clubs of America celebrated its 50th anniversary and received a U.S. Congressional Charter.

1931

1974

1990

1956

1906

BGCA celebrates its 150th anniversary.

2010 2006

As of 2010, there are over 4,000 autonomous local clubs, which are affiliates of the national organization.

The first Boys Club is established in Hartford, Connecticut. The organization's initial goal is to provide a positive alternative to the streets for boys during a time of rapid urbanization and social change.

In 1931, the Boys Club Federation of America became Boys Clubs of America.

BGCA changes its name to Boys Clubs of America and Girls Clubs of America, signaling its commitment to serving both boys and girls.

To recognize the fact that girls are a part of our cause, the national organization's name was changed to Boys & Girls Clubs of America in 1990.

Accordingly, Congress amended and renewed our charter.

Today 2013

The new Boys & Girls Clubs of America will not only focus on kids, but also on all American Youth.

We will empower young people, encourage them to be innovative, positive and responsible, ensuring next generation can realize their full potential and contribute meaningfully to society.

BRAND OVERVIEW

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Brand Mission Our mission is to empower young people and to encourage them to be innovative, positive and responsible, so that we can ensure the next generation can realize their full potential and contribute meaningfully to society.

#Keywords

#Innovative #Postive #Responsible

Keywords Innovative

Positive

Responsible

Innovative Minds

Positive Attitude

Responsible Citizen

We inspire young people to fullfill their potential and to become more creative and innovative.

We emphasize the importance of positive attitude while facing difficulties in life.

We encourage young people to make a right choice about life, develop healthy habits, and contribute meaningfully to society.

LOGO EXPLORATION

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Logo Exploration

In alignment with the Boys & Girls Clubs of America's new brand mission and the key principles guiding the brand, we have delved into three distinct directions for logo design. This chapter illuminates the journey of logo exploration, providing insight into the meticulous process that designers undertake to select the ultimate logo from a multitude of sketches.

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LOGO EXPLORATION

LOGO EXPLORATION

Logo Round 1 Innovative | A | Symbolic Marks

We will nurture the next generation of innovators by providing skill-building opportunities, fostering creativity, and encouraging innovation to address societal issues.

All those elements are related with creating something with hands or new ideas.

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LOGO EXPLORATION

LOGO EXPLORATION

Logo Round 1 Innovative | B | Graphic Marks

We will nurture the next generation of innovators by providing skill-building opportunities, fostering creativity, and encouraging innovation to address societal issues.

All those elements are related with creating something with hands or new ideas.

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LOGO EXPLORATION

LOGO EXPLORATION

Logo Round 1 Innovative | C | Wordmarks

We will nurture the next generation of innovators by providing skill-building opportunities, fostering creativity, and encouraging innovation to address societal issues.

All those elements are related with creating something with hands or new ideas.

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LOGO EXPLORATION

LOGO EXPLORATION

Logo Round 1 1

Positive | A | Symbolic Marks 2

3

We will be dedicated to promoting the positive and healthy mind of youth by offering programs that inspire active lifestyles, mental resilience, and holistic development.

All those elements are related with being positive and happy while facing difficulties.

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5

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LOGO EXPLORATION

LOGO EXPLORATION

Logo Round 1 Positive | B | Graphic Marks

We will be dedicated to promoting the positive and healthy mind of youth by offering programs that inspire active lifestyles, mental resilience, and holistic development.

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7

All those elements are related with being positive and happy while facing difficulties.

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10

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LOGO EXPLORATION

Logo Round 1 Positive | C | Wordmarks

We will be dedicated to promoting the positive and healthy mind of youth by offering programs that inspire active lifestyles, mental resilience, and holistic development.

All those elements are related with being positive and happy while facing difficulties.

LOGO EXPLORATION

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LOGO EXPLORATION

LOGO EXPLORATION

Logo Round 1 Responsible | A | Symbolic Marks

We will encouraging youth to actively engage in their communities, fostering a spirit of responsibility, and instilling a lifelong commitment to making a positive and meaningful impact on society.

All those elements are related with making correct decision for own life and contributing meaningfully to society.

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LOGO EXPLORATION

LOGO EXPLORATION

Logo Round 1 2

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Responsible | B | Graphic Marks 4

We will encouraging youth to actively engage in their communities, fostering a spirit of responsibility, and instilling a lifelong commitment to making a positive and meaningful impact on society.

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All those elements are related with making correct decision for own life and contributing meaningfully to society.

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LOGO EXPLORATION

Logo Round 1 Responsible | C | Wordmarks

We will encouraging youth to actively engage in their communities, fostering a spirit of responsibility, and instilling a lifelong commitment to making a positive and meaningful impact on society.

All those elements are related with making correct decision for own life and contributing meaningfully to society.

LOGO EXPLORATION

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LOGO EXPLORATION

Logo Round 1

LOGO EXPLORATION

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2

3

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8

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Innovative | Refined 10 Logos

We will nurture the next generation of innovators by providing skill-building opportunities, fostering creativity, and encouraging innovation to address societal issues.

All those elements are related with creating something with hands or new ideas.

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LOGO EXPLORATION

Logo Round 1

LOGO EXPLORATION

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2

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5

6

7

8

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Positive | Refined 10 Logos

We will be dedicated to promoting the positive and healthy mind of youth by offering programs that inspire active lifestyles, mental resilience, and holistic development.

All those elements are related with being positive and happy while facing difficulties.

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LOGO EXPLORATION

Logo Round 1

LOGO EXPLORATION

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2

3

4

5

6

7

8

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Responsible | Refined 10 Logos

We will encouraging youth to actively engage in their communities, fostering a spirit of responsibility, and instilling a lifelong commitment to making a positive and meaningful impact on society.

All those elements are related with making correct decision for own life and contributing meaningfully to society.

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LOGO EXPLORATION

LOGO EXPLORATION

Logo Round 2 Innovative & Positive

Innovative & Responsible

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LOGO EXPLORATION

LOGO EXPLORATION

Logo Round 2 Positive & Responsible

New Exploration

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LOGO EXPLORATION

Logo Round 2

LOGO EXPLORATION

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Refined Rough Sketches

Based on all the sketches before, we picked some logos that are suitable with our brand and refine them into refined rough sketches.

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LOGO EXPLORATION

LOGO EXPLORATION

Logo Round 2 Refined Digital Sketches

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Based on all the sketches before, we picked some logos that are suitable with our brand and refine them into refined digital sketches.

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3

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LOGO EXPLORATION

LOGO EXPLORATION

Logo Round 3 Final 4 logos

1

This logo contains four petals, four lights and one circle at the center. The four petals mean variety, the four lights mean hope and creativity. The combination of all elements mean the collabration of all American young people.

2

This logo is make up of three people. These three people are opening their arms to welcome friends. The combination of all elements mean the collabration of all American young people.

3

This logo contains six petals and six circles. The shape of the logo is windmill, which shows the hope, happiness and collabration.

4

This logo is make up of four stable elements. The element shows hope, happiness and collabration of American youth.

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LOGO EXPLORATION

Logo Round 3 Color Testing

LOGO EXPLORATION

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LOGO EXPLORATION

Logo Round 3 Color Testing

LOGO EXPLORATION

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LOGO EXPLORATION

Logo Round 4 Color Testing We ultimately selected the fan logo and conducted additional color testing on it.

The Final Logo

LOGO EXPLORATION

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THE FINAL LOGO

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The Final Logo

After conducting an exhaustive process comprising four rounds of logo design exploration, we have arrived at the ultimate rendition of our logo. This chapter aims to provide a concise yet comprehensive introduction to various aspects of the finalized logo, including its design concept, constituent elements, color palette, and other noteworthy features.

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THE FINAL LOGO

The New Logo The Boys & Girls Clubs of America's new logo is a symbolic representation featuring a fan with six distinct pieces surrounded by six dots. This emblem encapsulates the spirit of collaboration and unity among young individuals.

Our aspiration is for American youth to foster mutual assistance and collective improvement.

The color palette chosen for this logo comprises dark brown, fresh green, and warm red. The dark browsymbolizes the organization's enduring history and steadfast foundation. Fresh green embodies the vibrant and dynamic energy of the youth, while warm red signifies the integration of innovative technologies, positive attitudes, and a sense of responsibility inherent in the growth journey of young individuals. As we work together, support each other, and embrace a culture of innovation, positivity, and responsibility, we aim to collectively progress towards a brighter future.

THE FINAL LOGO

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THE FINAL LOGO

THE FINAL LOGO

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Logo Anatomy The anatomy of the logo distinctly reveals its components, comprising three integral parts: the Symbol, Acronym wordmark, and Full-Name wordmark. The height of the Full-Name wordmark is precisely measured at "x".

The creation of the new logo commences with a 14x14 rectangular matrix. At its midpoint, a 12x12 square is drawn.

Following this, a 9x9 circle and an 8x8 circle are added, ensuring that the latter intersects the second point of the top line of the 12x12 square and the center of the square. The 8x8 circle should also cross the third point of the top line of the 12x12 square, resulting in the formation of one petal. This petal shape is then rotated 60 degrees six times to complete a full 360-degree shape.

To refine the design, an additional 8x8 circle is drawn at the center of the matrix. Six middle points between each petal are identified, and from these points, six 1/5 x 1/5 circles are meticulously drawn, using the middle points as the centers of these circles.

Acronym Wordmark

2/5 X 1/2 X

1/3 X X Symbol

Full-name Wordmark

12X

3/2 X

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THE FINAL LOGO

THE FINAL LOGO

Color Palette The color palette chosen for this logo comprises dark brown, fresh green, and warm red. The dark brown symbolizes the organization's enduring history and steadfast foundation. Fresh green embodies the vibrant and dynamic energy of the youth, while warm red signifies the integration of innovative technologies, positive attitudes, and a sense of responsibility inherent in the growth journey of young individuals. As we work together, support each other, and embrace a culture of innovation, positivity, and responsibility, we aim to collectively progress towards a brighter future.

The following are approved system colors. Those colors can be used while designing deliverables. However, the designer cannot change the color of logo.

Warm Red

Fresh Green Dark Brown

Dark Brown

RGB 54 182 168

RGB 68 57 49

CMYK 71 8 42 0

CMYK 71 72 76 41

HEX #5fb3a8

HEX #443931

PMS 3252 C

PMS 412 C

RGB 229 228 226

RGB 169 217 243

CMYK 12 10 11 0

CMYK 31 68 50 0

HEX #e5e4e2

HEX #c16c6c

PMS Cool Gray 1 C

PMS 2031 C

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THE FINAL LOGO

THE FINAL LOGO

Typography BAHNSCHRIFT

ANODINA

Bahnschrift is mostly used as title or subtitle of deliverales. It's easy to be rememberd and has a strong personality and style.

Anodina is mostly used as text or small titles of deliverales. It's easy to be read and has a strong personality and style.

SemiComdensed

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 !@#$%^&*()

SemiBold SemiCondensed

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 !@#$%^&*()

Bold Condensed

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 !@#$%^&*()

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LOOK A-LIKE LOGOS

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Look A-Like Logos

After conducting an exhaustive process comprising four rounds of logo design exploration, we have arrived at the ultimate rendition of our logo. This chapter aims to provide a concise yet comprehensive introduction to various aspects of the finalized logo, including its design concept, constituent elements, color palette, and other noteworthy features.

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LOOK A-LIKE LOGOS

LOOK A-LIKE LOGOS

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Look A-Like Logos We found some logos that people think they are simillar with our new logos.

BP

Pond's

Carlson Rezidor

National 4-H

ICQ

Adidas

Kentico

Walmart

Yeeze

PetroChina

Tassimo

Golden Tulip

Flower City Union

Flowers of Colombia

HUAWEI

Women Owned

Windmill

China Unicom

4chan

Wayfair

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LOOK A-LIKE LOGOS

LOOK A-LIKE LOGOS

Standards Inspiration

Old Apple Brand Visual Guidelines

Vantiv Brand Visual Guidelines

Seperate the logo into several parts and explain or introduce the size and details one by one can be more convenient for other designers to understand the logo design rules clearly.

Instead of using the first letter of the logo to replace the space, using the exact and clear number and ratio can show the clear space more clearly.

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LOOK A-LIKE LOGOS

LOOK A-LIKE LOGOS

Standards Inspiration

Vantiv Brand Visual Guidelines

(RED) Brand Visual Guidelines

Putting all the typefaces at the same spreading can be more convenient for other designers to check the typeface and tracking or clear space quickly. Leaving some space for bodytext is important also.

It is a good example to show the color pallet when the brand only has one primary main color.

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LOOK A-LIKE LOGOS

LOOK A-LIKE LOGOS

Standards Inspiration

Vmware Brand Visual Guidelines

Old Navy Brand Visual Guidelines

listing the wrong logo and use a line to cover on the logo to show the wrong logo design is a clear and direct way.

When presenting the alternative logos, it is crucial to arrange them systematically, ensuring a clean and legible overall layout. Utilizing lines to separate different components can enhance clarity and organization.

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BOYS & GIRLS CLUBS OF AMERICA Student Porject GR6014 Kimberley Zhang

COVER

GR604 / NATURE OF IDENTITY

XIYU ZHANG / KIMBERLEY ZHANG

BOYS & GIRLS CLUBS OF AMERICA