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ISSUE 8.13 July 2011
Exit fees banned, now time to move on
Tony Carn
Brokers urged to
look forward as DEF ban introduced Homeloans general manager of third party sales Tony Carn has urged the market’s mortgage brokers to “move on” and put negativity behind them, following the successful banning of all exit fees – including deferred establishment fees – on 1 July. Following the blanket ban on exit fees, as well as the widespread introduction of clawbacks among non-banks and mortgage managers in response, Carn said while the “autopsy” is still being done on
the legislative change, “we have to accept it’s now law and look ahead”. Carn said that in the past, deferred establishment fees, or DEFs, have been a psychological barrier for clients – particularly since the GFC. With the introduction of the NCCP, exit fees have been propelled into the spotlight, he said, which has made it easier for brokers to recommend products that don’t have such fees. “Now with the ban a reality, we need to think of this as a positive and how it will help enhance rather than destroy competition,” Carn said. “It’s just levelled the playing field for non-banks and their larger competitors.” With non-bank market share
plummeting, Carn has urged brokers to use the opportunity provided by the abolition of DEFs to “vote with their feet” and recommend non-banks. “Ever since cuts to upfront and trailing commissions started to permeate through the broking industry, there has been enormous concern about the volume of business the majors are getting,” Carn said. “So now the DEF ban is concrete, it’s a great opportunity for brokers to show their dissatisfaction.” Carn said brokers could also use non-banks to provide independently labelled products without the risk of channel conflict in the future. At the time of the legislation’s introduction, Advantedge Financial Services also took aim at major bank clawback structures. The company previously announced its clawback structure would reclaim 50% of upfronts in the first 18 months, followed by no clawbacks thereafter. Advantedge general manager of lending distribution Brett Halliwell said the structure set a “new industry benchmark”. “We’re now in the new world. Exit fees are no longer a reality. This is our response and to date we’ve seen very little action from the majors,” he said. “One-hundred per cent clawed back from a broker within 18 months of setting up a loan can massively impact on cash flows.” For more on the introduction of the exit fee ban, see page 14
No clawback choice Client clawbacks denied for Mortgage Choice franchisees Page 2
Low-docs lauded Bankwest fights marginal stigma with product launch Page 6
No first degree FBAA slams MFAA degree plan Page 8
Inside this issue SPECIAL REPORT The exit fee ban fallout
14
Analysis The future of the FHOG
20
Viewpoint 22 Are your clients lying for credit? Opinion 23 Brokers to survive online age Insight 24 Business health through sales fitness Market talk 26 Uniting through syndicates Caught on camera 28 Westpac hosts women brokers