February Legend Newsletter

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February Members in Motion

Hosted by the Upper Keys Sailing Club and proudly sponsored by The Catch restaurant, this event will donate 50% of its proceeds to the M.S.Y.S.P. Youth Sailing Program, helping provide scholarships for children to learn the art of sailing. More on page 8.

In This Issue

Power of Networking PAGE 3

Destination Key Largo PAGE 4

Celebrating New Beginnings PAGES 5

Highest Tourism Numbers PAGE 6

Members in Motion PAGE 8

Upcoming Events PAGE 10

Buy Nothing for a Year Trend PAGE 12

Luncheon Happenings PAGES 14 & 15

Your Chamber in Motion PAGE 17

FKEC SmartHub PAGE 18

Credits:

Key Largo Chamber of Commerce

Market Design Connect with Nikki Dunn Cullen

Key Largo Chamber of Commerce

106000 Overseas Highway, Key Largo, FL 33037

305-451-1414 www.keylargochamber.org

Key

Largo

The 2025 Board of Directors cordially invites you to join the exclusive 100K club, a group of 100 businesses and private citizens contributing to the chamber’s future that will be part of the chamber’s legacy for future generations to come.

This fundraiser aims to help pay off the mortgage and save funds for the reserves, investing in the chamber’s journey towards sustainability.

Once the required amount is collected, a plaque will be dedicated to the 100K Legacy Members to commemorate their contribution and will be on display at the chamber building.

closely with the community Dedication and commitment of its members Interaction with the goverment on local, state, and federal issues Host of the Florida Keys Visitor Center Why Join the Chamber: 305-451-1414

www.keylargochamber.org events@keylargochamber.org For more information contact: Come see us or give us a call 09.00 AM - 05.00 PM. MON-FRI 106000 Overseas Hwy, Key Largo, FL 33037

Chamber of Commerce Legacy Members

Join the Chamber's exclusive Legacy Member 100K Club to help raise $100,000 to pay off the chamber's mortgage and bolster reserves. The Key Largo Chamber is seeking 100 sponsorships of $1,000 per business or individual. Thank you to:

X Henry Quintana

X HNO Productions

X Michael Rojewski Realtor

X Gretchen Holland

X Coral Reef Title

X Arla Marr

X Borland & Associates, Roberto & Ana Alonso

X In Loving Memory of Stuart Marr

X Boilini Eye Care

X Dennis and Lee Caltagirone

X Coldwell Banker Schmitt Real Estate

X Centennial Bank

X J.A. LaRocco Enterprise Inc. & All Keys Concrete, LLC

X SBI Window + Doors

President's Message: The Power of Networking

As we navigate a world that thrives on connection and collaboration, networking has become more than just a professional tool—it's a way of life. Whether growing your business or fostering personal relationships, networking can truly set you apart. But what makes a great networker?

In my time working alongside so many of you, I’ve come to realize that great networkers are authentic. They show up as their true selves and build relationships based on trust, respect, and shared goals. It’s not just about collecting business cards—it’s about creating meaningful connections.

Strong communication skills are essential. Great networkers listen actively, engage thoughtfully, and make others feel heard. But empathy and emotional intelligence also play a key

role. Understanding the needs of others and offering support helps create lasting bonds.

Networking is about reciprocity— giving as much as you receive. Whether offering advice or making introductions, helping others strengthens the entire network. A willingness to stay curious and learn from those around you keeps connections relevant and dynamic.

Above all, reliability and followthrough are crucial. Building trust through consistent actions makes others feel confident in your relationships. And a positive attitude? It’s contagious. When you approach networking with enthusiasm and optimism, it fosters an environment where opportunities can thrive.

I’m grateful for the many of you

who exemplify these qualities, making our Chamber a community built on authentic connections. Together, we can continue to grow, support one another, and strengthen the network that drives our collective success.

DESTINATION KEY LARGO: Get Noticed in Our Premier Visitor’s Guide!

Key Largo, known as the "First Key in Paradise," offers breathtaking natural beauty, from pristine coral reefs to crystal-clear waters. It's a top vacation destination, attracting visitors from all over the country.

This year, the Destination Key Largo magazine is set for distribution to almost 80,000 readers, highlighting everything from local attractions to exceptional dining and accommodation options.

With the annual guide set to reach thousands, advertising within it offers unmatched exposure to both locals and tourists planning their next getaway. By securing your ad space, businesses can connect directly with potential customers, offering them a glimpse of what makes Key Largo so unique.

Don't miss out—reserve your space and submit your artwork by March 30th to ensure your business is featured in this year’s guide. Make an impact where it counts—right in front of those eager to explore all that Key Largo has to offer!

Welcome to the Keys Side of Care.

Baptist Health is here for you in Monroe County, providing the compassionate, quality care you deserve.

Our local network includes:

y Mariners Hospital (Tavernier) and Fishermen’s Community Hospital (Marathon)

y Specialty cancer, heart and vascular, and orthopedic care

y Imaging, surgery, and physician therapy and rehabilitation

From care in your neighborhood to the full Baptist Health network across South Florida, your health is our top priority, wherever you are.

Celebrating New Beginnings

One of the most rewarding parts of being in the Chamber is coming together to celebrate the growth and success of our local businesses. In February, we had the pleasure of joining three wonderful ribbon-cutting events, each marking an exciting new chapter for our community. Whether you’re opening your doors for the first time, celebrating a fresh start, or simply want to commemorate a special milestone, we’re here to support you. From sharing your news to bringing the community together, we’d love to be part of your celebration.

If you’re planning a ribbon-cutting event, let us know—we’d be honored to celebrate with you!

TO SEE MORE EVENT PICTURES:

Scan the QR Code or visit our social media platforms at linktr.ee/keylargochamberofcommerce

We joined our friends at Key Largo Kampground to celebrate the grand opening and ribbon-cutting of the Southernmost Glamping Tent site in Key Largo.

Friends and neighbors gathered to tour the luxurious glamping tent, enjoying snacks and refreshments and win prizes. Board Director Kim shared heartfelt words, and Sury, the mastermind behind this artistic venture, was on hand to showcase her creation. A big thank you to everyone who joined us in welcoming this unique experience to our wonderful community!

Grand opening and ribbon-cutting of Dion Generator Solutions at their new Key Largo location!

It was a fantastic event, with the Coral Gables Chamber and South Chamber of Commerce joining forces with Key Largo to make it an unforgettable occasion. One of the highlights was the raffle of a generator, with Emilio as the lucky winner— his smile says it all! A special thank you to the live radio coverage that made the event even more exciting, broadcasting the energy of the moment. It's all about camaraderie, networking, and supporting each other. Thanks to everyone who came out!

We had the honor of celebrating the grand opening and ribboncutting of Coastal Cleaners in Key Largo!

This family-owned, veteran-operated business is already making waves with their top-notch services, including dry cleaning, laundry, alterations, wedding dress preservation, leather and suede cleaning, and so much more. It was an incredible evening filled with community support and excitement. Congratulations David, Lindsey and the entire family, and welcome to the neighborhood!

Florida Announces the Highest Tourism Numbers in State History in 2024

February 12, 2025, Governor Ron DeSantis announced that Florida continues to be the top destination for travelers from all over the world as it welcomed a record-breaking 142.9 million visitors in 2024. This marks a 1.6% increase over 2023, the previous record annual visitation in the state’s history.

The fourth quarter of 2024 also set a new benchmark with 33.1 million visitors, surpassing the previous record for a Q4 period—setting the highest visitation for any fourth quarter. The record-breaking visitation was fueled by 29.9 million domestic visitors, 2.5 million overseas visitors, and 742,000 Canadian visitors.

“The results are clear—Florida is the best place to visit, live, and do business,” said Governor Ron

hurricane season, driving economic growth and improving quality of life for Florida’s communities and families.”

Despite challenges posed by hurricanes Helene and Milton, Florida’s tourism industry remained strong, with hotel occupancy rising 6.7% in Q4 and annual room nights sold increasing 1.6% in 2024. Airports across the state also saw sustained growth, with total enplanements increasing 3.1% year over year.

HIGHLIGHTS FROM 2024 DATA ALSO INCLUDE:

• 142.9 million visitors traveled to Florida in Calendar Year (CY) 2024, marking a 1.6% increase from CY 2023 and the highest visitation on record.

• 130.7 million domestic visitors in CY 2024, reflecting a 1.3% increase from the previous year.

• 8.9 million overseas visitors in CY 2024, up 6.6% from CY 2023, and the closest to full recovery since 2019.

• 3.3 million Canadian visitors in CY 2024, representing a 1.2% increase from the previous year.

• Domestic visitors made up 91.5% of total visitation, overseas visitors accounted for 6.2%, and Canadian visitors represented 2.3%.

• Total enplanements at Florida’s 19 major airports grew to 3.1% in CY 2024 from the previous year, with notable growth in airports like Tallahassee, Panama City, and Pensacola.

Source: www.flgov.com

The Legendary Key Largo Chamber of Commerce and Visitor Center

February Members in Motion!

Thank you the Upper Keys Sailing Club for hosting and to The Catch restaurant for sponsoring the event.

Upcoming Events

For event details, visit wwww.web.keylargochamber.org/events or Scan the QR Code

Saturday, March 8

Tuesday, March 11

Thursday, March 13

Thursday, March 20

Friday, March 21

Saturday March 29

Our Place in Paradise Gallery

REEF Fish & Friends: Galapagos Fishes, From the Shore to the Abyss & From Darwin to DNA

Full Moon Kayak Adventure

Social Networking Lunch Meeting "Connecting the Dots: A Conversation with Your Chamber Team"

Going Wild in the Keys" Winter 2024-Spring 2025 Lecture Series

Comedy for a Cause!

Dueling Pianos

Ongoing Open thru 3/9: The Key Players — Almost Maine!

Open thru 4/16: Dive into Art: FIN-tastic Fish of Florida

Open thru 4/4: Art Guild of the Purple Isles Photography Exhibition

Open thru 3/30: AGPI 59th Judged Art Show

Enjoy our community's fabulous events!

Experts in what we do, bound by a code of ethics

Florida Keys Board of Realtors®

Board of Directors:

Claire Johnson

Karen Williams deCastro

Corie MaGraw-Abel

Michael Rojewski

Kathe Kaile

Erin Kiel

Amy Bruggeman

Christine GGarcia-Castellanos

Lindsey Davis

David Lazcos

Michaela Walters

Columnist Digs Into the ‘Buy Nothing for a Year’ Trend

It is still a new year, and I want to work on what I can do to make it more planet-friendly. To live more climateaware and reduce my environmental impact, I plan to start by being more mindful of what I consume. I have been looking into the “Buy Nothing for a Year” trend. It is a minimalist, sustainability-driven movement where people commit to significantly reducing or completely stopping non-essential purchases for an entire year. I want to be more mindful about consumption, save money and minimize my environmental impact by lowering the demand for new products.

The key principles of the trend include:

• To live more climate-aware and reduce my environmental impact, I plan to start by being more mindful of what I consume. I have been looking into the “Buy Nothing for a Year” trend. It is a minimalist, sustainability-driven movement where people commit to significantly reducing or completely stopping non-essential purchases for an entire year. I want to be more mindful about consumption, save money and minimize my environmental impact by lowering the demand for new products.

Participants can only buy necessities like food, medications, toiletries and items required for safety or health.

• Instead of buying, people borrow items from friends or family,

participate in local sharing communities or swap goods they already own.

• Creativity and resourcefulness are encouraged by fixing broken items, repurposing belongings or making things from scratch.

• The trend often begins with using existing items, rediscovering forgotten possessions and appreciating what one already owns.

• When I think about what is “essential,” there are quite a few things I regularly use and could do without. I have been working on using fewer paper products around the home, so I invested in reusable kitchen towels. Facebook is a great place to find items that are used locally.

People reported their motivations behind the trend, including;

• Reducing consumption lowers waste and decreases the carbon footprint associated with production and transportation,

• Participants save money by avoiding unnecessary purchases and reassessing spending habits.

• Simplifying possessions and spending patterns helps some people feel less overwhelmed and more focused on what truly matters.

• It encourages critical thinking about advertising, consumer culture and the long-term value of purchases.

• Some common challenges participants report are resisting the temptation to shop, especially during sales or holiday seasons; managing social situations involving gift-giving or spending; and adjusting to a lifestyle that might require more time and effort, such as borrowing or repairing items instead of buying new ones.

This trend aligns with larger sustainability efforts, encouraging people to rethink their relationship with material possessions and prioritize experiences and connections over things. Would you consider trying this, even for a shorter period, like a month? How successful will I be? I don’t know, but I’ll still focus on buying only what I genuinely need, supporting sustainable brands and choosing second-hand or refurbished items whenever possible to reduce waste. I’ll prioritize reusable options like bags, bottles and containers to reduce waste.

Recycling properly is another area I’ll focus on by learning the rules in my area to avoid contamination. When it comes to food, I’ll focus on incorporating more plant-based meals into my diet, prioritizing locally-grown and seasonal produce, and actively reducing food waste by planning my meals thoughtfully, storing ingredients properly and finding creative ways to repurpose leftovers.

SOURCE: Keysweekly.com

Valentine’s Networking Luncheon: A Heartfelt Success!

We were thrilled to see such a wonderful turnout at our Valentine’s Networking Luncheon! It was a great afternoon filled with incredible local professionals, new Chamber members, and a powerful presentation from Elizabeth Brown, CEO of the Community Foundation of the Florida Keys. Her perspective on community collaboration and making a lasting impact was truly inspiring.

A big thank you to all who attended—your energy and dedication are what make our community thrive. We also

want to express our gratitude to Mrs. Mac’s for hosting us, and of course, to Elizabeth Brown for her engaging presentation.

If you weren’t able to join us this time, don’t worry! Our next luncheon, “A Conversation with Your Chamber,” is just around the corner. We’ll be diving into all the exciting updates and future plans—you won’t want to miss it!

Let’s keep strengthening our connections and supporting the growth of Key Largo.

David, Margaret, Brad and Sabine.
Roberto, Dayami, Naxelly and Mel.
David and Lindsay.
Bradley, Sabine and Suzi.
Julie and Manuela.
Elizabeth Brown CEO of the Community Foundation of the Florida Keys.
Angie, Giovanna, Bonnie, and Gabriel.
Welcome new member Islamorada Pools.
Welcome new member Florida Bay Forever.
Welcome new member Castle Services.
Welcome new member Cleansite Janitorial.
Welcome new member Sebanda Insurance.
Aspects Inspections Welcome new member.

Your Chamber Board of Directors

Henry Menendez 2024 - 2026 Chairman of the Board of Directors

HNO Productions – Owner/Operator

Angie Alvarez (2024 -2026)

Centennial Bank Branch Manager

Manuel Alvarez (2024-2026)

Verdeja, De Armas & Trujill CPA

Berta Bravo (2024 – 2026)

SBI Windows & Doors Proprietor

Spencer Bryan (2025-2027)

Monroe County Sheriff’s Office Captain

Kevin Donlan (2024-2026)

Publix Supermarkets, Inc District Director

Melissa Fernandez (2025-2027)

All Keys Concrete Communications & Sales

Cathy Gahagen (2024-2026) The Catch Owner

Suzanne Holmquist (2025-2027)

Calypso Watersports & Charters Proprietor

Mary Houston (2025-2027)

Houston Insurance Agency Owner

Michelle Kane (2025-2027)

Vernis & Bowling of the Florida Keys, PA Attorney

Michael Rojewski – Chairman Elect (2023–2025)

Michael Rojewski Group Owner

Ruth Schrader-Grace (2025 - 2026)

Keys Core Fitness Owner/Operator

Blaine Vernicek (2025 - 2027) The Structure Group Manager

Your Chamber in Motion

February was a month of meaningful engagement!

We had the opportunity to participate at the Gigantic Nautical Market and create awareness of all things Key Largo as well as giving away Destination Key Largo visitors guide, calendar of community events and more.

We joined forces to connect with future professionals at Coral Shores High School’s Career Day Fair, and participated in the first-ever TDC Workshop in Key West, sharing insights with leaders and members of the Florida Keys community. Each event reinforces our commitment to supporting, uplifting, exchanging best practices and growing alongside the businesses and individuals that make our community thrive. We’re grateful to be part of these moments and look forward to many more.

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