SmallBiz Week Magazine 2025

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Now in its fourth year, SmallBiz Week has firmly established itself as Australia’s premier event for small and mediumsized enterprises. As we return to the Melbourne Convention & Exhibition Centre on 29–30 April, we're proud to bring together hundreds of industry leaders, entrepreneurs, and change-makers dedicated to shaping the future of small business in Australia.

In today’s fast-moving world, success in business goes beyond hard work. It requires bold ideas, smart strategies, and meaningful connections. Whether you're a founder, a team leader, or an aspiring entrepreneur, SmallBiz Week 2025 is your platform to unlock new possibilities.

Why Attend?

From discovering game-changing tech and services to hearing insights from Australia’s sharpest business minds, SmallBiz Week offers a packed agenda designed to inspire action. The expo hall is buzzing with innovation, workshops and the live stage sessions deliver hands-on learning, and the

networking events spark real opportunities. And we’re not stopping here. We’re excited to announce that SmallBiz Week 2025 will also be heading to Sydney this August. Stay tuned for more opportunities to connect, learn, and grow.

The Power of Australia’s SMEs Australia’s small businesses are more than just a part of the economy - they’re its backbone. With over five million Australians employed by SMEs, they make up 42% of the private workforce. But with challenges like inflation, economic uncertainty, and increased competition from AI-driven disruption, the road ahead isn’t without its twists and turns.

Still, there’s reason for optimism. According to the 2025 SMB Report, 50% of business owners are feeling hopeful about the year ahead. SmallBiz Week exists to keep that momentum going—through shared insights, fresh solutions, and a thriving community.

- The SmallBiz Week Team BOOK YOUR TICKET

MELBOURNE. THE BEST PLACE TO DO BUSINESS.

Here are four great reasons why:

1. We have been voted one of the world’s most liveable cities.

2. We are Australia’s fastest growing capital city.

3. We have low business costs.

4. We are a city of knowledge with access to talent.

To take the first step in making Melbourne “your” place of business, contact our Business Concierge Service for free one-on-one business support and advice.

Phone: 03 9658 9658

Email: businessconcierge@melbourne.vic.gov.au

Website: melbourne.vic.gov.au/business-concierge

This year’s SmallBiz Week program is built around six essential themes designed to help you tackle today’s challenges and seize tomorrow’s opportunities.

Across the expo floor, workshops, and live talks, discover expert insights and practical solutions within these focus areas:

AI & Automation

Discover how artificial intelligence and workflow automation are transforming customer service, operations, and everyday efficiency

Marketing Solutions

From social media to email and content marketing, get the tools and strategies to stand out, attract attention, and drive engagement.

Finance, Tech & Accounting

Stay compliant and confident with smarter ways to manage your money - from BAS and bookkeeping to funding and forecasting.

Hiring & People Management

Find solutions for building a strong team, from recruitment and onboarding to HR tech and workplace culture.

Tech & Cybersecurity

Protect your data, streamline your systems, and future-proof your tech stack with expert advice on digital security and infrastructure.

Sales & Growth

Fuel business development with tools and training to boost conversions, scale operations, and unlock long-term growth.

Expert-led Insights on the Live Stage

Get front-row access to the latest strategies and success stories from top-tier business leaders.

Our Live Stage features engaging sessions from Australia's leading entrepreneurs, experts and government bodies as they share real-world strategies on scaling, streamlining and staying competitive.

Remember to bring your notebook!

The expo is the beating heart of SmallBiz

With an impressive roster of exhibitors technology, HR, finance, marketing, and this is where ideas meet execution.

Discover tools and services that can streamline operations, amplify growth, and future-proof business.

Whether you're seeking innovative solutions or new partnerships, the Expo is your destination for actionable growth opportunities.

Marketplace for Business

Week. across and more, execution. streamline future-proof your business. solutions your go-to opportunities.

Master your Digital Game with Practical Workshops

From AI to email marketing, this year's event has workshops from Constant Contact, Zoho and Booked Solid AI that are built for action.

Learn actionable strategies to walk away with the tools and skills you can implement right away.

Take a look at the Workshop Agenda's and reserve your spot ahead of the event!

EXHIBITORS

High-impact Networking

The real magic happens in the conversations.

For more networking action, join the Evening Networking Function and connect in a relaxed setting and discover potential collaborators, clients, or mentors.

NETWORKING TICKETS

Government Pavillion: No Middleman, Just Support

New in 2025, our Government Pavilion connects you directly with agencies offering grants, compliance support, and business tools.

Meet experts from IP Australia, Department of Home Affairs, Department of Finance, the Australian Taxation office and more to get expert advice and get your questions answered - no phone queues required.

Start FY25/26 with clarity, confidence and a headstart.

Join an exciting lineup of thought leaders and industry professionals tackling pressing issues facing small businesses today. Whether you’re looking for clarity on tech trends or strategies to manage growth, these sessions are designed to empower you with real-world solutions.

10:00 - 10:25

What is Succession Thinking? (and why it's not Succession Planning)

Rethink how to future-proof your business with five principles to build a company that thrives beyond your leadership.

Speaker: Gabe Enslin (Continuity Founder & Leader at adapt)

10:25 - 10:50

Empowering SMBs to Thing Big: Achieve Enterprise-Level Efficiency with Intelligent Content Management

Learn how intelligent content management can unlock enterprise-level efficiency—no massive budget required.

Speaker: Gavin Diamond (VP of ANZ at Box)

10:50 - 11:35

Starting & Scaling a Business in 2025

Industry experts reveal strategies to launch, scale, and stay resilient in a rising-cost economy

Moderator: Keeley Pasfield - Assistant Director, Public Education at IP Australia

Speakers: Cathy Middleton (Senior Licensing Manageger at OneMusic Australia), Max Ferguson (Founder & CEO at Lumin), Rakesh Prabhakar (General Manager ANZ at Zoho), Salina Chu (IP Australia).

11:35 - 12:20

No More Guessing: Marketing Startegies That Actually Work for SMEs

Industry experts reveal strategies to launch, scale, and stay resilient in a rising-cost economy

Host: Clint Hong

Speakers: Cheyne Jonstone (Co-founder & Co-CEO at Nexigen Digital), Irwin Hau (Founder at ConversionCow and Chromatix), Bianca Blades (APAC Field Marketing Manager at Constant Contact)

12:20 - 12:45

Digital Marketing on a Dime: Driving Success on an SME Budget

Marketing on a tight budget? Get practical, proven tips to turn followers into customers and grow your business with less.

Speaker: Renée Chaplin (Vice President, Asia Pacific at Constant Contact)

12:45 - 13:10

The Art of Growing Your Team: 3 Steps to Help you Get it More Right Than Wrong

Recruit smarter with three key steps to hire the right people at the right time for your business growth.

Speaker: Alison Newman (Director of Development at Cloudstaff)

13:10 - 13:55

The Future of Work: Hiring & Retaining Staff

Explore creative recruitment strategies and workplace perks to help you attract and keep top talent.

Host: Clint Hong

Speakers: Michael Price (Head of Business & Strategy at Nexigen Digital), Kate Jolly (Global Head of Talent at Employment Hero)

13:55 - 14:40

Unlocking Efficiency: Why SMEs Need AI & Automation

Cut costs, boost productivity, and stay competitive with AI and automation tailored for small businesses.

Host: Clint Hong

Speakers: Andy Pudmenzky (APAC Customer Marketing Manager at Constant Contact), Gavin Diamond (VP of ANZ at Box), Marek Drummond (Managing Director at Optimus Systems).

14:40 - 15:05

Hire Like a Hero: Winning Talent Strategies for SMBs

Speed up your hiring process with smart tools and strategies to build a high-performing team from day one. Speaker: Kate Jolly (Global Head of Talent at Employment Hero)

15:05 - 15:30

Small Business Essentials: How Choosing Tech Stack can be a Game Changer

Beyond AI - discover the essential tools and platforms that drive small business growth in the modern market.

Speaker: Benny Balaaji (Sales Director at Zoho)

15:30 - 15:55

Building your best tender response

Step-by-step guidance on how to craft compelling tenders and win government procurement opportunities.

Speaker: Joel McKay (Assistant Director - Procurement Capability Branch at Department of Finance)

15:55 - 16:20

Recruitment strategies and the migrant workforce

Recruit smarter with three key steps to hire the right people at the right time for your business growth.

Speaker: Megan Forbes (Assistant Director, Business Industry and Regional Outreach Victoria/Tasmania at Department of Home Affairs)

10:00 - 10:25

Low-cost Alternatives to Court Action for Small Business

Discover how the Victorian Small Business Commission (VSBC) can help resolve disputes without the time, cost, or stress of going to court.

Speaker: Elizabeta Galevska (Manager Dispute Resolution at VSBC)

10:25 - 10:50

Digital Marketing on a Dime: Driving Success on an SME Budget

Marketing on a tight budget? Get practical, proven tips to turn followers into customers and grow your business with less.

Speaker: Renée Chaplin (Vice President, Asia Pacific at Constant Contact)

10:50 - 11:05

Using AI to Grow your Business & Customers: Inside Booked Solid AI

Marketing on a tight budget? Get practical, proven tips to turn followers into customers and grow your business with less.

Speaker: Kate Dillema (Chatbot Program Director at Booked Solid AI)

11:05 - 11:30

A Keynote Address from the City of Melbourne

Hear from a City of Melbourne guest speaker as they share local insights and opportunities for small businesses in 2025 and beyond.

Speaker: Councillor Kevin Louey (Councillor at City of Melbourne)

11:30 - 12:15

Small Teams, Big Impact: Expert Tips for SME Growth

Learn how to scale smart with lean teams, cash flow control, and strategic outsourcing to compete.

Host: Clint Hong

Speakers: Paul Dove (Senior Vice President of Sales APAC at Cloudstaff), Max Ferguson (Founder & CEO at Lumin), Kiril Shaginov (Co-Founder at Mork Chocolate)

12:15 - 12:40

Bootstrapped to $1Bn+ in Revenue: Lessons from Zoho’s Business Journey

Hear how Zoho scaled globally - without external funding - and the unconventional strategies your business can learn from.

Speaker: Benny Balaaji (Sales Director at Zoho)

13:05 - 13:35

No More Guessing: Marketing Startegies That Actually Work for SMEs

Industry experts reveal strategies to launch, scale, and stay resilient in a rising-cost economy

Host: Clint Hong

Speakers: Renée Chaplin (Vice President, Asia Pacific at Constant Contact), Matt Ford (National IKEA for Business Specialist at IKEA Australia), Kelsie Gaffey (Owner at Gracie’s Wine Room)

13:35 - 14:05

Unlocking Efficiency: Why SMEs Need AI & Automation

Cut costs, boost productivity, and stay competitive with AI and automation tailored for small businesses.

Host: Clint Hong

Speakers: Elise Balsillie (VP Revenue ANZ at Thryv), Crystal Benson (Founder & CEO at Booked Solid AI)

14:05 - 14:30

Bedroom to Boardroom: Scaling a Digital Empire

From startup to industry leader, Cheyne’s journey with Nexigen Digital is packed with hard-earned lessons on scaling and success.

Speaker: Cheyne Jonstone (Co-founder & Co-CEO at Nexigen Digital)

14:30 - 14:55

New Legal Risks for Business Owners: How to Navigate the New Wage Laws

Avoid legal headaches with expert advice on new wage theft laws and learn how to protect your business with compliance strategies.

Speaker: Paul Maguire (Principal at Maguire Legal)

14:55 - 15:20

R U OK? in the Workplace - Ask R U OK? Any Day!

Foster a connected and supportive workplace with practical tools to check in with your team and start meaningful conversations.

Speaker: Julie-Anne Whitfield (Workplace Engagement Manager at R U OK?

15:20 - 15:45

Making Money: Key Financial Strategies for Small Business

Unlock smarter money management with two key profit metrics and a 4-account system that helps you take control of your finances.

Speaker: Lyndon FFA Principal at Next Level Accountants

MEET THE SPEAKERS

BOOK YOUR TICKET

Explore. Connect. Discover.

SmallBiz Week 2025 is bringing together the brightest minds and boldest brands across Australia’s small business ecosystem. From tech and marketing to finance, HR, logistics, and more, our expo floor is your one-stop destination for businessbuilding tools, insights, and opportunities.

Use the floor plan to navigate the space, plan your route, and make the most of your visit. Whether you're on the lookout for new suppliers, ready to scale with digital tools, or simply here to spark new ideas - you’ll find it all here.

VISIT THE GOVERNMENT PAVILLION.

Your direct line to government-backed business support.

Whether you’re just starting out or scaling up, the Government Pavilion is where clarity meets opportunity. Meet with representatives from local, state, and federal government agencies offering support programs, funding guidance, digital tools, and small business services tailored to your needs.

Learn about:

• Grant opportunities and how to apply

• Tax, accounting, and regulatory support

• Digital business programs and training

• Workforce planning and skills development

It’s your chance to ask questions, get answers, and walk away with practical tools to grow your business - with confidence.

.auDA

AB Phillips Adapt APC Global ATO

Big Post BNI Booked Solid AI Box.com

Business Victoria City of Melbourne

Cloudstaff The Complete Basketcase

Constant Contact Conversion Cow Chromatix Corporate Face Department of Finance

Devika Day Dotsquares

Employment Hero EvolveCyber Eworks

Find Your Way North Frankston City Council Future Drive AutoShows

Hampton Accelerate Department of Home Affairs Hypex Digital IKEA

IKEA Business Lounge INFO IP Australia Leaselab Luca Plus Lumin Maguire Legal Marrow

Melbourne HR Next Level Accountants OneMusic Optimus Systems Outright IT Resus Ready First Aid Rich Harvest Digital Sarina Russo Servcorp SMEC AI Stratiform Sustainable Vehicle Solutions Technetics Cyber Security Thryv VentraIP Verve Innovation Zoho

Industry Leading Marketing and Sales Platform.

Supercharge your business growth with our award-winning small business software and AI tools.

Thryv has grown our business immensely. We’re finding more enquiries are turning into clients.

Unlock growth with hands-on marketing and AI workshops led by industry experts.

Looking to sharpen your strategy, streamline your marketing, or finally get to grips with AI tools that save time and boost results? Join us for a dynamic series of free, expert-led workshops designed for small business owners, side hustlers, and startup founders ready to grow smarter.

From automation and customer communication to social content and digital campaigns, each session is packed with actionable advice you can put to work right away. Hosted by trusted names like Constant Contact, Zoho, and Booked Solid AI, these workshops are your shortcut to mastering modern marketing.

Affordable digital marketing tools made for small business.

Simple, smart, and ready-to-go campaigns.

Get step-by-step guidance on creating professional email and social posts that drive engagement, boost sales, and build your brand.

Smart Business Apps for big business moves.

Save time. Work smarter. Grow faster.

Explore easy-to-use tools for scheduling content, automating customer communication, and tracking performance - all in one platform.

BOOK YOUR SPOT

Business Drives Light Commercial Vehicle Market Growth

Australia’s light commercial vehicle (LCV) market continues to show strong resilience, with business buyers leading the charge. Year-to-date figures show a 2.8% rise in business purchases, now accounting for nearly 40% of all new vehicle sales. This growth underscores the robust strength of the commercial sector, even as affordability constraints continue to affect private buyers. As Australian businesses seek cost-effective, practical vehicle solutions, Light Commercial Motor Show 2025 and SmallBiz Week 2025 are set to showcase the latest innovations that will define the future of mobility for SMEs.

SMEs: The Engine Behind Market Momentum

Small and medium enterprises (SMEs) remain the backbone of this growth. From trade services and construction to retail and logistics, Australian SMEs rely heavily on Utes, vans, and 4x4s as vital assets for their daily operations. These vehicles are not just tools—they are critical business assets that support productivity, mobility, and business success.

Recognising the importance of this sector, an inaugural exhibition Light Commercial Motor Show 2025 will be presented together with SmallBiz Week 2025 at ICC Sydney from 7–8 August 2025, is a unique opportunity to showcase business trends, solutions, and opportunities supported by Government, Industry Associations, and brand exhibitors.

Co-Located Events: Empowering SME Growth

SmallBiz Week 2025 and Light Commercial Motor Show—ICC Sydney 7–8 August, the two events will provide a powerful platform for SMEs. SmallBiz Week will feature a series of expert-led workshops, practical demonstrations, and networking opportunities designed to tackle the specific challenges SMEs face. Attendees will gain insights into financing, marketing, AI, innovation and tech adoption, and much more.

At the same time, Light Commercial Motor Show 2025 will unveil the latest models in commercial vehicles, from the new Utes to the latest in petrol and diesel together with hybrid/electric LCVs. Vans, SUVs and the growing PVM-people movers. This is the perfect opportunity for fleet operators, business owners, and tradies to explore the latest mobility solutions and make informed decisions about future transport options.

Networking will be a key feature, with exclusive functions such as the Business Leaders Luncheon, Business Leaders Breakfast, and the Mix at Six Networking Function, all supporting the Heart Foundation. These functions will allow business owners to connect with key decision-makers and build strategic relationships across all industry sectors.

From Industry Innovations to Future-Ready Vehicles

Light Commercial Motor Show 9–10 August opens its doors both the public, Tradies and Small Business showcasing next-generation vehicles and highlighting the growing interest in sustainable mobility. With more Australians seeking vehicles that serve both business and lifestyle needs, the show will cater to a broader audience, combining commercial and consumer needs for practical, work-ready vehicles.

All the major Auto Brands will be displaying the latest

model releases, across petrol & diesel as well as electric, and hybrid models—from utes and 4x4s to vans, people movers, and commercial vehicles. Whether you’re looking to reduce fleet costs, upgrade your business mobility solutions, or tap into the latest green technologies, this is the place to be.

A Positive Outlook for the LCV Sector in 2025

Looking ahead, Pitcher Partners has a positive outlook for the LCV sector. Interest rate cuts, coupled with easing cost-of-living pressures, are expected to drive further growth in the second half of 2025 Additionally, government incentives, such as the Small Business Green Loan Program, are set to stimulate demand for eco-friendly LCVs and support sustainable business practices across the sector.

Why These Events Matter for Your Business

Together, SmallBiz Week 2025 and Light Commercial Motor Show 2025 offer an unparalleled opportunity for businesses to:

Explore new vehicle models, from traditional fuels to electric and hybrid options

Discover cost-saving innovations that help optimise operations

Network with industry leaders, suppliers, financing experts, logistics, infrastructure.

Gain valuable insights into scaling and sustaining business growth

"Future Drive Australia and the Australian Business Forum are proud to present, for the first time in Australasia, this unique opportunity for the business sector to engage with the latest in mobility solutions, discover costsaving innovations, and connect with key industry leaders and decision-makers at two vital B2B forums."

Start, Grow, Thrive!

Discover how Business Victoria can help your business to start, grow and thrive

Skills for success

Gain the skills you need in the learning format that suits you best

Choose from face to face group workshops, live group webinars or self paced online courses

Topics include cash flow, marketing, cyber security, starting a business, going digital and more

Tools, tips and templates

Find the business essentials you need all in one place on the Business Victoria website Explore our range of free information and resources any day, any time.

Expert advice

Set your business goals and plan to achieve them with virtual support tailored just for you. Our experienced advisers can help with financial management, marketing, wellbeing as well as strategies for business recovery and growth

Small Business Bus

Get in person business advice right where you trade. Our bus visits locations across Victoria and the Business Victoria website shows all upcoming dates with quick and easy online booking

How you can join the Business Victoria community

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AI isn't just changing business—it's revolutionizing it. Forward-thinking companies are seeing dramatic improvements in efficiency, customer engagement, and operational speed, creating competitive advantages that leave traditional approaches behind. For executives determined to lead their industries, AI represents more than just another technology—it's the strategic differentiator that separates market leaders from followers.

Navigating the AI Landscape

You’ve tried ChatGPT, but bringing AI into your business is a whole different game. Relying on public models for sensitive data isn’t just risky— it’s a potential security threat.

Unlocking AI’s full potential takes more than just adoption—it requires strategy. The right solution needs to be chosen wisely, integrated seamlessly, and continuously optimized. Done right, AI boosts efficiency and powers smarter decisions. Done wrong, it slows you down and adds risk. Here’s how to get started:

1. Private-Cloud Generative AI

Generative AI models like GPT-4 and DeepSeek are revolutionizing business operations, enhancing efficiency and creativity. By hosting these models on secure platforms like Azure AI, companies ensure privacy and compliance. Here’s how businesses are benefiting:

• Smart Chatbots: AI-driven chatbots provide instant, personalized customer support, allowing human agents to focus on complex issues.

• Automated Content Creation: AI generates high-quality content for blogs, reports, and social media, saving time and maintaining consistency.

• Code Generation: AI automates repetitive coding tasks, speeding up development and minimizing errors.

Using private-cloud AI allows businesses to leverage generative models' power while securing sensitive data, opening doors to innovation and growth.

Unlock Growth with World-Class Remote Talent

Expanding your business? Don't let hiring slow you down! With Cloudstaff, you gain access to top-tier remote talent—skilled professionals working securely from our offices or their homes— allowing you to scale faster and smarter while saving up to 70% on staffing costs.

Find the Right People—Without the Hassle

Hiring is just the beginning. We handle recruitment, engagement, and retention, so your tea stays focused on results. Need customer support, administrative professionals, or specialize roles? Your remote team is ready when you are.

Scale with Security and Efficiency

Growth shouldn’t come at the cost of security or productivity. Cloudstaff provides secure, managed laptops and AI-powered solutions that streamline workflows, strengthen security and boost efficiency keeping your business ahead in a competitive market.

Trusted by Australian Businesses for 15+ Years

Companies across Australia have scaled faster with Cloudstaff’s remote talent. Now it’s you turn! Take the lead in the future of remote work.

Cloudstaff connects businesses embarking on remarkable growth with the world’s top talent from pool of over 800,000 professionals. With 16 delivery centers across the Philippines, India, and Colom support for remote work in 79 cities, and client operations in the US, Australia, and the UK, we businesses worldwide find staff for over 150 roles. Discover why businesses seeking professional ser staffing partners more than just an Employer of Record (EOR) or a compliance service choose u www.cloudstaff.com.

Friday 27 - Sunday 29 June 2025

Melbourne Convention & Exhibition Centre futuredriveauto.au/melb/ev25

Thursday 7 - Sunday 10 August 2025

ICC Sydney futuredriveauto.au/melb/lcm2025

SmallBiz Week

Thursday 7 - Friday 8 August 2025

ICC Sydney www.smallbizweek.com.au

Friday 31 Oct - Sunday 2 Nov 2025

ICC Sydney futuredriveauto.au/syd/ev24

In today’s fast-paced digital landscape, technology is constantly evolving and it can be difficult to keep up with change – particularly if you’re running a business.

If there’s one tech advancement that all small businesses should embrace in 2025, it’s the adoption of artificial intelligence (AI) into business operations and marketing.

No matter the industry, AI can work tirelessly in the background, automating time-consuming tasks and allowing busy owners and operators to focus on high value activities and initiatives to help their business survive and thrive in tough economic times.

Enter AI: The intern that never sleeps

Could this be the newest addition to your team?

An AI-powered marketing tool, like any good intern, is eager to help but it’s important to remember that it’s still learning the ropes.

Before AI, marketing was more manual and often felt overwhelming to small business owners. Whilst it won’t know your business like you do, AI can not only save time-poor business owners hours each week, it can work in the background on marketing activities that you rarely find time to do.

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