27 - 29 JUNE | MCEC
EVENT REVIEW
Thank you for being part of the 2025 Melbourne EV Show! Your presence helped make this Australia’s most successful electric vehicle event to date, drawing over 31,000 visitors across three jam-packed days at the Melbourne Convention & Exhibition Centre. The event showcased the momentum behind Australia’s electric transition - and your support was instrumental in bringing it to life. From test drives and stage talks to the buzzing show floor, this year’s event was a dynamic celebration of the future of electric mobility.
90+
Exhibitors, partners & speakers
31,287 Visitors
30+
500+ Test Drives
Audience Demographics
The event drew a wide range of EV enthusiasts, first-time explorers, families, and future buyers – a reflection of Australia’s rapidly evolving interest in sustainable mobility.
This diverse audience firmly positions the Melbourne EV Show as a key fixture in Australia’s automotive calendar, attracting both the EVcurious and the EV-committed.
I S I T
Audience behaviour and intentions
To better understand our audience, we surveyed attendees on their EV behaviours and purchase intentions. Key insights include the percentage of attendees who currently own an EV, those who intend to make an EV their next vehicle, their preferred timeframe for purchase and average budget range. These findings highlight a growing, engaged consumer base looking to make informed EV decisions - and the role of the EV Show in that journey.
Budget for EV
Currently own an EV/Hybrid
Intention to buy an EV for next car
Timeframe to purchase an EV
Did the event introduce you to a new brand or model you’re now considering purchasing?
Engagement & satisfaction
8.4/10 V I S I T O R I N S I G H T S
Understanding what brought visitors to the show and their level of satisfaction provides valuable feedback. Here, we explore top reasons for attending, satisfaction with the variety of exhibitors and live stage sessions, and overall event experience. With high satisfaction levels and many visitors planning to return, these insights highlight the event’s appeal and impact on attendees.
Top reasons for attending
*Select all reasons that apply
ExplorethelatestrangeofEVmodels
Inthemarketforanewcar
Talktobrandsdirectly
Seethelatestchargingtech Learnfromlivestagesessions
Satisfaction with the variety of exhibitors and vehicles
Satisfaction with the Live Stage session
Would recomend the event
Would attend again next year
The FutureDrive Live Stage was a standout feature of the Melbourne EV Show. Across all three days, the stage hosted a packed schedule of panels, keynote speakers, and thought-leader discussions. From EV charging solutions to the future of sustainable cities, the sessions sparked meaningful conversations and inspired audiences. Special thanks to our incredible hosts and presenters, including Tom Gan, Riz Akhtar and Sam Evans, and others who helped drive the conversation forward.
I V E S
TimBarson
T E S T
The test drive experience was a crowd favourite, offering attendees the opportun experience the latest EV models firsthand. With over 1,568 test drives, visitors ex the performance, handling, and comfort of the participating vehicles. This handsfeature was essential in helping attendees connect with the benefits of electric m
Did a Test Drive help you make a decision about purchasing an EV or a specific model?
Test Drive activation proved to be a powerful tool for influencing buyer intent. This experience showcases how test drives can support brand conversions at future events, offering direct engagement that leaves a lasting impact on attendees considering an EV purchase.
Thursday 26 June
The Melbourne EV Show launched with strong media interest, thanks to a press event hosted by Riz Akhtar, drawing national coverage and prominent headlines. Highlights included:
Highly engaged press attendance from industry media outlets and influencers
M E D I A C O V E
V C O V E R
S O C I A L M
Industry Dinner
Sponsored by Amber Electric
The Melbourne International EV AutoShow 2025 Industry Leaders Dinner brought together over 40 senior executives from major automotive OEMs, media leaders, and industry pioneers at The Langham Melbourne for an evening that perfectly captured the collaborative spirit driving Australia's EV revolution.
Dan Adams, Founder and CEO of Amber Electric, delivered a compelling presentation on Vehicle-to-Grid technology, sharing real results from Amber's ARENA-funded trials where EV owners are already earning hundreds of dollars during electricity price spikes. His vision of Australian homeowners with EVs and solar becoming the country's largest distributed energy resource resonated throughout the room, sparking conversations that moved beyond traditional industry boundaries.
The relaxed atmosphere facilitated genuine dialogue about Australia's path to a greener future, with new partnerships and collaborations forming organically around shared tables. Representatives from Polestar, XPENG, BYD, Zeekr, Leapmotor, and other leading OEMs found common ground with energy sector leaders, media influencers like Tom Gan and Riz Akhtar. The evening demonstrated that Australia's EV ecosystem has matured from individual competition to industry-wide collaboration on national transformation, setting the foundation for accelerated adoption of sustainable transport and renewable energy integration. I N D U S T R Y D I N N E R
“Future Drive has once again proven itself as an exceptional automotive event – a powerful platform where customers can truly discover, drive, and buy. The event seamlessly brings together innovation and engagement, offering exhibitors the perfect environment to showcase their full product range to a highly qualified and motivated audience. It’s not just an exhibition – it’s a results-driven experience that delivers real value for both customers and brands."
Anna Wakim, CMO, TrueEV Pty Ltd
I learned some surprising things and it was great to be able to compare and contrast vehicles on display...I thought the panels were well populated with experts having a variety of specialities - I got some great answers to several burning questions... I’ll definitely be back!
So many brands and vehicles under one roof and the opportunity to glance at upcoming models or overseas models, combined with being able to touch n feel was brilliant!
“It was a great exposure to different EV and new brands. Got to learn the difference between different brands and technology. And also, much information about leasing opportunities was available.”
“It’s great to see a growing number of brands stepping up to participate in the Melbourne EV Show!...The takeaway is clear: to establish a lasting presence in Australia, brands must focus on building trust and catering to their audience effectively.”
“It was fantastic to see the crowd engaged in what we had to say. A number of people also came up to me after the panels to further discuss points I had brought up.”
“It was a great way to spend part of the day, I got to sit in some cars I wouldn’t normally sit in, like the luxury Zeekr 009 people mover, and a Lamborghini. I even got to geek out watching and listening to famous YouTube EV panellists. It was a great day!”
“I went to Melbournel EV Show not really knowing what to expect. It has opened up a whole new world of interest for me! The future looks exciting.”
“It was great to see such a great range of EV products in reality. Coming from outside the city it’s hard to get EV access. So having so much product in one location saved a lot of time in searching for an EV.” T E S T I M O N I A L S
“Great to see EVs becoming more prominent. I dragged an ICE-fan friend there! it was good to go through all the tech. The lines between traditional luxury and features in some of the new EVs are starting to blur...consumers will get more choice, and this can only be a good thing.”
“It was great to see such a great range of EV products in reality. Coming from outside the city it’s hard to get EV access. So having so much product in one location saved a lot of time in searching for an EV.”
Jack Quick, Production Editor, CarsGuide
TA message from the FutureDrive Autoshows team:
On behalf of the entire Future Drive AutoShows team, I want to express our heartfelt gratitude for your invaluable support in making the Melbourne EV Show Australia’s most successful electric vehicle event to date. This event was a pivotal moment for Australia’s electric vehicle landscape, drawing over 31,000 attendees in just three days.
Your participation, alongside the exceptional showcase of your latest electric and hybrid vehicles and cutting-edge technologies, was instrumental in marking another major milestone in our mission to accelerate the uptake of electric mobility across the country.
With two more major events planned for 2025, there’s even more on the horizon:
Light Commercial Motorshow: 7-10 August (ICC, Sydney)
(Featuring Utes, vans, people movers, and commercial fleet solutions.)
Sydney EV Show: 31 Oct – 2 Nov (ICC, Sydney)
We look forward to continuing our partnership as we accelerate Australia’s transition to electric. Your continued involvement will undoubtedly play a critical role in shaping the future of sustainable mobility across Australia.
Ray Evans CEO
OURPARTNERS
THANKYOUTOOUREXHIBITORS ORGANISER
2025CALENDER
We’re proud to be Australia’s leading, all-Australian automotive event organiser, dedicated to championing innovation and sustainability in the automotive industry.
Sponsorship & Exhibitor Enquiries:
email: info@futuredriveauto.au phone: 03 8560 6888
Maximise your impact with event-media packages available with special rates for multiple show bookings.
IN TOUCH
