EDUCATION PROGRAMS
Global Passport to Keune, Charleston, SC, 2024
LOYAL TO THE HAIR STYLIST FOR MORE THAN 100 YEARS.
WELCOME TO KEUNE EDUCATION
At Keune, our mission is to empower hairstylists through dynamic, cutting-edge education that elevates your skills and careers. We believe that knowledge is the key to creativity and confidence in the salon. Our commitment is to provide high-quality, innovative training programs that inspire and equip professionals with the latest techniques in hair color and care.
We promise to deliver a transformative educational experience that not only enhances technical abilities but also fosters a deep understanding of our products and their applications. From hands-on workshops to indepth online courses, we cater to all learning styles, ensuring that every stylist can access the resources they need to thrive.
Join us on this journey of growth and discovery, where we celebrate artistry and professionalism in the hair industry. Together, let’s unlock your potential and take your career to new heights.
Thank you for trusting Keune with your education.
The Keune Education Team
MEET THE TEAM
It was 1922 when my grandfather Jan and grandmother Corri founded Keune Haircosmetics in the Netherlands. With his background as a pharmacist, Jan turned his passion for science towards hair and together with Corri, they introduced several groundbreaking products in Europe. A century later and still family owned and operated, Keune was awarded B Corp certification as we care for our planet, concentrating on sustainability and remaining cruelty free with every product we create. More than a quarter of a century ago, I made a personal dream come true when I brought Keune products to the United States, harboring the same passion that has enabled Keune to be sold in 90 countries around the world. My family name is on every bottle, tube, and pouch we make, sealed with our love for the industry we proudly serve.
George Keune, Jr. CEO/Founder Keune Haircosmetics North America
Pasha Ghanei EVP Sales, Marketing, Education
Amber Skrzypek Education Training Manager
Karen O’Dell Field Education Manager
George Alderete Color Ambassador
Tim Abney Senior Director of Education
Janan Whitmire Education Support Manager
Caitlin Whitten Field Education Manager
James Helton Creative Design Ambassador
DYNAMIC EDUCATION
Keune Educators undergo comprehensive training to ensure they are fully prepared to support the needs of your salon and stylists. Plus, our educators are experienced hairstylists who work behind the chair daily, just like you. Below is an overview of the Keune educators across North America.
Level 1 Educator
Focus on foundational skills and product knowledge.
Level 2 Educator
Refining foundational skills and building confidence with salon scenarios.
Level 3 Educator
Showcasing hands-on techniques and innovative approaches to color, design and finishing.
Level 4 Educator
Leading workshops and inspiring others through creative and customized approaches to color, design and finishing. Featured at the Keune Academy and Tailor Made: in-salon programs.
KEUNE EDUCATOR LEVEL SYSTEM
PROGRAM TYPES
Hands In
Attendees share models, swatches, or mannequin head.
Hands On
An observation of the techniques or information being shared in a product awareness program. Attendee has their own model or mannequin head to do the technical steps to achieve the end result.
Look and Learn
An observation of the techniques or information being shared in a product awareness program.
Virtual
Join from the comfort of your home or salon as an educator takes you on a digital education journey.
PROGRAM CATEGORIES
Get To Know Keune
Explore the brand basics
The More You Know
Build on the “Get to Know Keune” Series with salon scenarios
Color Decoded
The Creative Approach: Take all the information you learned in the “Get to Know Keune” Series and “The More you Know” Series and put it to use
Get In Style
The Creative Approach: Focus on design, finishing and forming
Business Development
124Go: Understanding, growing and building your business to increase salon profitability
Academy Offerings
Advanced education with a focus on color, design and finishing
Keune Color Lab
Establish a solid foundation in Keune color by deepening your understanding of Tinta Color, Semi Color, lighteners, and essential color support products. Whether you’re a new stylist, a seasoned veteran, new to Keune products, or simply seeking to refresh your knowledge, this theory-based class is designed to equip you with a in-depth understanding of the intricacies of Keune Color and how to leverage it to its full potential.
LOOK FORWARD TO LEARNING:
• Uncover Keune’s rich history
• Mastering the Swatchbook
• Deciphering the number system
• Exploring features and benefits
• Navigating color options
• Navigating lightener options
• Post color maintenance routine
• Color support products
DURATION
4 Hours: Look and Learn
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue, virtual
EDUCATOR LEVEL
Keune Color Experience
Embark on a journey to elevate your hair color services by building a strong foundation in color theory and translating it into hands-on expertise with Keune Color Experience. Bridging the gap between Keune Color Lab and Foundational Formulation, this interactive program provides you with a comprehensive understanding of the Keune Color portfolio. Through practical application on models, guests, or mannequins, you’ll master the art of formulation and product selection using Tinta Color, Semi Color, and our lighteners. By honing your skill through practice, you’ll simplify salon life and deliver more beautiful outcomes to your clients
LOOK FORWARD TO LEARNING:
• Uncover Keune’s rich history
• Mastering the Swatchbook
• Deciphering the number system
• Exploring features and benefits
• Navigating color options
• Navigating lightener options
• Post color maintenance routine
• Color support products
• Formulation guidance
DURATION
6 Hours: Hands In (includes 4-hour Keune Color Lab and Hands On experience)
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue
EDUCATOR LEVEL
Semi Color Lab
Unlock the secrets to achieving heavenly, luminous, and irresistibly silky-smooth hair with Keune’s Semi Color. This boundless palette offers the key to crafting brilliant blondes, rich brunettes, and radiant redheads that leave a lasting impression. With its swift processing time and scientifically advanced formula, you’ll save precious minutes while creating stunning results that keep clients returning for more. Discover how Semi Color can elevate your game and bring out the best in both you and your valued guests.
LOOK FORWARD TO LEARNING:
• How to make every client a Semi Color client
• Explore features and benefits
• Semi Color Activator options
• Unlocking full potential
• Enhancing with color support products
DURATION
2 Hours: Look and Learn
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue, virtual
EDUCATOR LEVEL
So Pure Color & Care Lab
If you’re new to So Pure or seeking to deepen your understanding of its unique essence, this class is an ideal starting point. Engage in this theory-based session delving into the distinctive world of So Pure Color and So Pure Care. Gain an extensive comprehension of what sets So Pure apart, unlocking its key characteristics and appeal.
LOOK FORWARD TO LEARNING:
• Ideal So Pure guests
• The So Pure Swatchbook
• Diverse color assortment
• Features and benefits
• Formulating across color assortments
• Comprehensive grey coverage strategies
• Post color maintenance
• At-home maintenance with So Pure Care
DURATION
3 Hours: Look and Learn
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue, virtual
EDUCATOR LEVEL
Care Lab
With great care comes great hair. Understanding that every stunning creation starts with a healthy scalp and beautiful, shiny hair. Empowering your guests with the knowledge to maintain their hair at home not only ensures the longevity of their style but also their hair color. By providing the tools and insights needed for home care, you’re nurturing the daily journey to vibrant and healthy hair.
LOOK FORWARD TO LEARNING:
• Essential Mineral Complex insights
• Mastering the Care consultation
• Diagnosing and recommending products
• Understanding the uniqueness of Care
• Exclusive backbar treatment options
DURATION
2 Hours: Look and Learn
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue, virtual
EDUCATOR LEVEL
Style Innovation Lab
Discover the future of professional hairstyling. Created in partnership with top industry experts and leading scientists from around the world, every aspect of Style has been meticulously designed for excellence. Take your skills to the next level by joining this transformative program and unlock the secrets to achieving flawless results for every client, every style, every time. Elevate your craft and stay ahead of the curve with a styling experience like no other
LOOK FORWARD TO LEARNING:
• What makes Style products truly unique
• The benefit of our vegan and cruelty-free formulas
• How to use Style to create stunning, show-stopping looks
• Expert tips and tricks for maximizing the performance of Style products
DURATION
2 Hours: Look and Learn
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue, virtual
EDUCATOR LEVEL
Looking to get more creative? Add a haircut to this program! More information in the “Get In Style” section.
1922 by J.M. Keune Lab
From the dream of a man in Amsterdam to the hands of men worldwide, 1922 by J.M. Keune was born from ambition. This curated men’s grooming line was grown by his sons, elevated by science, and made superior by Dutch Craftsmen. Explore a range that spans from our time-honored Classic Gel to the hydrating Beard Balm, ensuring your male clientele experiences the unmatched essence of 1922 by J.M. Keune
LOOK FORWARD TO LEARNING:
• The uniqueness of 1922 by J.M. Keune
• Explore features and benefits
• Effective recommendations for male hair care
• Grooming and styling product insights
• Quick and effective color options
DURATION
2 Hours: Look and Learn
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue, virtual
EDUCATOR LEVEL
Luke Benson, Global Ambassador Cutting and Styling, England
Grey Guide To Success
Unlock the secrets to perfect grey coverage and blending with Keune’s comprehensive guide to mastering grey hair. Not all grey hair is alike, which is why Keune offers an array of products and formulas, ensuring flawless coverage and blending every time. Explore the nuances and challenges associated with grey hair coverage and discover the precise solutions Keune provides
LOOK FORWARD TO LEARNING:
• Techniques for grey blending
• Resistant grey hair insights
• Identifying grey hair variations
• Solutions across color categories
• Formulation diversity
• Expert tips and tricks
DURATION
2 Hours: Look and Learn
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue, virtual
EDUCATOR LEVEL
Warm It Up
Explore the captivating world of warm shades that are sweeping the industry! This program unveils the art of identifying the ideal warm shade for your guests’ unique skin tone. Explore ways to create or customize shades that exude warmth and charm. From natural, sun-kissed blondes to radiant coppers and rich browns, discover how to infuse a touch of warmth into every guest’s look.
LOOK FORWARD TO LEARNING:
• Skin tone matching mastery
• Formulating warm shades across levels
• Customizing shades with Shade Shifters, Glazes, and Mix Colors
• Toner selection and application
• Creating dimension with your shade selections
DURATION
2 Hours: Look and Learn
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue, virtual
EDUCATOR LEVEL
Cool It Down
Anticipate gaining total control over your color transformations during this program! Whether your aim Is to seize control over the lift when lightening or dictate the precise tone when toning, achieving predictable and consistent outcomes is paramount. Equip yourself with the essential tools and resources necessary for success in your color endeavors.
LOOK FORWARD TO LEARNING:
• How to personalize shades
• Optimal product and color selection for neutralization
• Attaining predictable toning results
• Managing warmth control in lifting
• Precision in warmth control during toning
DURATION
2 Hours: Look and Learn
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue, virtual
EDUCATOR LEVEL
Foundational Formulation
Elevate your Keune Color Lab skills to new heights with Foundational Formulation. Delve deep into color formulation and understand how factors such as natural level, underlying pigment, Keune tonalities, and the presence of grey can impact your color choices and the ultimate outcome. Gain valuable insights, tips, and tricks to conquer challenges in resistant grey hair coverage, create vibrant red shades, and achieve the perfect, beautiful blonde.
LOOK FORWARD TO LEARNING:
• Constants and variable in formulation
• Decoding the Swatchbook
• Identifying natural and existing level
• Harnessing the power of underlying pigment
• Formulation for success
• Post color maintenance
DURATION
2 Hours: Look and Learn
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue, virtual
EDUCATOR LEVEL
Next Level Lightening
Elevate your expertise in blonding techniques and skills by joining Next Level lightening. Embark on a transformative journey into the world of lightening techniques, where you’ll explore how the same product responds uniquely to various applications. Navigate through potential obstacles in the lightening process, equipping yourself to anticipate and achieve predictable and exceptional results every time.
LOOK FORWARD TO LEARNING:
• A full head blonding technique
• Blonding tips and tricks
• Product options
• Maximum impact lightening
• In salon and at home blonde maintenance
DURATION
3 Hours: Look and Learn
6 Hours: Hands On
ATTENDEE TOOL LIST
Look and Learn: Pen, paper or digital note taking device
Hands On: Pen, paper or digital note taking device, weaving comb, clips (6), apron, favorite balayage brush, paddle/balayage board, paddle brush, round brush, hair dryer (depending on venue)
LOCATION TYPE
In-salon, private venue, distributor venue, virtual (Look and Learn only)
EDUCATOR LEVEL
Look and Learn:
Hands On:
Correct It Lab
As stylists, preparedness for any color challenge that arrives in our chair is crucial. Success lies in a few essential yet straightforward steps. This class unveils a comprehensive understanding of four distinct color correction situations, simplifying the identification and correction of each scenario. From handling at-home color mishaps to seasonal changes, this program equips you with the expertise to navigate through diverse color challenges with ease.
LOOK FORWARD TO LEARNING:
• Comprehensive color correction scenarios
• Refining consultation verbiage
• Application techniques
• Effective problem-solving tips
• Explore diverse product options
• Post color maintenance strategies
DURATION
3 Hours: Look and Learn
6 Hours: Hands On
ATTENDEE TOOL LIST
Look and Learn: Pen, paper or digital note taking device
Hands On: Pen, paper or digital note taking device, weaving comb, clips (6), apron, paddle brush, round brush, hair dryer (depending on venue)
LOCATION TYPE
In-salon, private venue, distributor venue, virtual (Look and Learn only)
EDUCATOR LEVEL
Look and Learn:
Hands On:
High Impact Color
Maximum impact with minimal effort – that’s the core principle of this program. Explore the harmonious fusion of traditional shapes and hair color philosophy to produce a stunning, seamlessly blended result. Prepare to reexamine your approach to color applications in an entirely new light.
LOOK FORWARD TO LEARNING:
• Comprehensive full-head color technique
• Leveraging shapes for dimension
• Art of blending and over-directing
• Innovative creative formulas
• Efficiency in work approach
DURATION
3 Hours: Look and Learn
6 Hours: Hands On
ATTENDEE TOOL LIST
Look and Learn: Pen, paper or digital note taking device
Hands On: Pen, paper or digital note taking device, weaving comb, clips (6), apron, paddle/balayage board, paddle brush, round brush, hair dryer (depending on venue)
LOCATION TYPE
In-salon, private venue, distributor venue, virtual (Look and Learn only)
EDUCATOR LEVEL
Look and Learn:
Hands On:
Purposeful Placement
Ever feel stuck in the repetition of traditional foil applications? It’s time for a modern twist on the timeless classic. Explore innovative methods of Purposeful Placement that not only breathe new life into your work but also streamline your chair-side routine. Dive into diverse techniques designed to simplify your process and fulfill your clients’ color aspirations.
LOOK FORWARD TO LEARNING:
• Crafting movement with color
• Tailoring to the head shape
• Directional color placement techniques
• Achieving color harmony
• Exploring formula options
DURATION
3 Hours: Look and Learn
6 Hours: Hands On
ATTENDEE TOOL LIST
Look and Learn: Pen, paper or digital note taking device
Hands On: Pen, paper or digital note taking device, weaving comb, clips (6), apron, paddle brush, round brush, hair dryer (depending on venue)
LOCATION TYPE
In-salon, private venue, distributor venue, virtual (Look and Learn only)
EDUCATOR LEVEL
Look and Learn:
Hands On:
All Things Blonde
Take your blonding skills to the next level with All Things Blonde. Walk away feeling more confident in your blonde product choices, your technique placement, and proper at home maintenance. Find out if blondes really do have more fun during this program.
LOOK FORWARD TO LEARNING:
• Consultation key points
• Product options
• Versatile Blonding Techniques
• Application Tips and Tricks
• Toning options
• After lightening care and maintenance
DURATION
3 Hours: Look and Learn
6 Hours: Hands On
ATTENDEE TOOL LIST
Look and Learn: Pen, paper or digital note taking device
Hands On: Pen, paper or digital note taking device, weaving comb, clips (6), apron, paddle/balayage board, paddle brush, round brush, hair dryer (depending on venue)
LOCATION TYPE
In-salon, private venue, distributor venue, virtual (Look and Learn only)
EDUCATOR LEVEL
Look and Learn:
Hands On:
Tailor Made: Color Inspo
Apart from our Color Decoded programs, we introduce the Tailor-Made Color programs, a unique opportunity crafted to suit the specific requirements of your salon and stylists. Collaborate with our leading Color Educators to design a customized class that precisely meets the demands and aspirations of your salon.
DURATION
6 Hours: Hands On
ATTENDEE TOOL LIST
Provided by the Educator
LOCATION TYPE
In-salon, private venue, distributor venue
EDUCATOR LEVEL
Design Lab 1: Short & To The Point
Elevate your confidence in approaching short and mediumlength hair with this comprehensive program! Delve into the intricacies of head shape, finger angle, elevation, and texture as you craft showstopping styles tailored to your guests. Beyond learning two distinct haircuts, discover invaluable tips and tricks that can be seamlessly integrated into your existing chair-side repertoire
LOOK FORWARD TO LEARNING:
• Master one short and one medium length haircut
• Precision tool selection
• Innovative techniques
• Product selection for optimal results
• Focus on retail strategy
• Styling tips and tricks
• Fundamentals of haircutting refinement
DURATION
3 Hours: Look and Learn
6 Hours: Hands On
ATTENDEE TOOL LIST
Look and Learn: Pen, paper or digital note taking device
Hands On: Pen, paper or digital note taking device, shears, texture shears, razor, cutting comb, clips, assorted round brushes, vent brush, paddle brush, water bottle, hair dryer
LOCATION TYPE
In-salon, private venue, distributor venue
EDUCATOR LEVEL
Look and Learn:
Hands On:
Design Lab 2: Movement & Motion
Immerse yourself in the excitement of Design Lab 2, where medium to long length haircuts take center stage! Uncover the transformative impact of over direction, body position, and guide selection on the final result. This interactive program invites you to wield different tools, discuss diverse textures, and personalize the look for each guest.
LOOK FORWARD TO LEARNING:
• Master one medium and one long length haircut
• Understanding motion’s influence
• Precision tool selection
• Product selection for optimal results
• Focus on retail strategy
• Styling tips and tricks
• Fundamentals of haircutting refinement
DURATION
3 Hours: Look and Learn
6 Hours: Hands On
ATTENDEE TOOL LIST
Look and Learn: Pen, paper or digital note taking device
Hands On: Pen, paper or digital note taking device, shears, texture shears, razor, cutting comb, clips, assorted round brushes, vent brush, paddle brush, water bottle, hair dryer
LOCATION TYPE
In-salon, private venue, distributor venue
EDUCATOR LEVEL
Look and Learn:
Hands On:
Cutting Edge: Pixies, Fades & Beyond
Revitalize your clipper skills and enhance your verbal proficiency as you dive into some of the most sought-after short styles. This class not only boosts your confidence in handling clippers and shears for short hair but also sharpens your understanding of head shape, growth patterns, and hairlines. Upon completion, you’ll feel empowered to craft personalized short haircuts for your guests.
LOOK FORWARD TO LEARNING:
• Master two short length haircut
• Focus on clipper technique
• Working with different textures and growth patterns
• Cutting techniques for short hair
• Understanding tool options
• Product selection for optimum results
• Focus on retail strategy
• Styling tips and tricks
DURATION
3 Hours: Look and Learn
6 Hours: Hands On
ATTENDEE TOOL LIST
Look and Learn: Pen, paper or digital note taking device
Hands On: Pen, paper or digital note taking device, clippers, guards, shears, texture shears, clipper comb, cutting comb, trimmers, razor, water bottle, clips, blow dryer, Denman Brush, paddle brush, vent brush, assorted round brush
LOCATION TYPE
In-salon, private venue, distributor venue
EDUCATOR LEVEL
Look and Learn:
Hands On:
Style Innovation
Unlock the future of hairstyling with a cutting-edge program inspired by Style products. Developed in collaboration with top industry experts and leading scientists, this unique course is designed to elevate your craft and refine your skills. Dive deep into the art of cutting and styling, learning how to achieve flawless results for every client, every style, every time. With a focus on the latest trends, this transformative experience takes you through the full journey—from purposeful haircutting techniques to expert finishing with Style products. Stay ahead of the curve and master the perfect balance of innovative cuts and high-performance styling to elevate your professional expertise.
LOOK FORWARD TO LEARNING:
• A haircut inspired by the innovative Style range –The Rebel Shag
• How to bring shape and texture to life using Style products
• Hair cutting techniques for creating on-trend designs that complement all hair textures
• How to incorporate various tools and techniques to achieve the looks your client’s desire
DURATION
3 Hours: Look and Learn
6 Hours: Hands On
ATTENDEE TOOL LIST
Look and Learn: Pen, paper or digital note taking device
Hands On: Pen, paper or digital note taking device, shears, razor, clips (6), cutting comb, blow dryer, various round brushes, paddle brush, vent brush, flat iron, various curling irons.
LOCATION TYPE
In-salon, private venue, distributor venue
EDUCATOR LEVEL
Look and Learn:
Hands On:
Finishing Lab
From creating a bouncy blowout to crafting big glamorous curls, the key to a flawless finish lies in a solid foundation. Join us in this program as we unravel the essential elements that set the stage for success, exploring the nuances of tool selection, section control, and product choices that not only define your result but also contribute to the longevity of your styled masterpiece. Elevate your confidence in blow-drying techniques and discover the secrets to achieving impeccable styles.
LOOK FORWARD TO LEARNING:
• Modern blow dry looks
• Tool mastery
• Effective hair preparation
• Product implementation
• Creating longevity in styles
DURATION
3 Hours: Look and Learn
6 Hours: Hands On
ATTENDEE TOOL LIST
Look and Learn: Pen, paper or digital note taking device
Hands On: Pen, paper or digital note taking device, paddle brush, vent brush, blow dryer, sectioning clips, no crease clips, straightening iron, comb, boar bristle brush, Denman brush, ceramic round brush, oval cushion brush, Velcro rollers
LOCATION TYPE
In-salon, private venue, distributor venue
EDUCATOR LEVEL
Look and Learn:
Hands On:
Texture Takeover
As the pioneers in Dutch cold wave perms since 1922, we bring you a program that seamlessly blends classic forming services with a contemporary twist! Dive into the world of Keune perming and straightening options, mastering every aspect from hair preparation to the finishing touches. Elevate your expertise with insights into Keune forming products for forming services.
LOOK FORWARD TO LEARNING:
• Keune Straightener and Keratin Curl mastery
• Effective consultation verbiage for forming services
• Creating different curl patterns with perming techniques
• Support products for forming services
• Finishing and styling tips and tricks
DURATION
2 Hours: Hands In
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue
EDUCATOR LEVEL
Confident Curl
Whether they’re softly spiraled or coiled and voluminous, curls are undeniably beautiful. But not all curly hair is the same. Every texture behaves differently – and because of that it’s so important to know how to care for, style and maintain curly hair. This program will walk you through a texture service focusing on the consultation, proper tools, prep work, cleanse, shape and finish.
LOOK FORWARD TO LEARNING:
• How to enhance natural hair texture
• Identifying different curl patterns
• Working with different tools and products on different hair texture and type
• Product recommendations
• After styling care – at home maintenance
DURATION
3 Hours: Look and Learn
ATTENDEE TOOL LIST
Pen, paper or digital note taking device
LOCATION TYPE
In-salon, private venue, distributor venue, virtual (Look and Learn only)
EDUCATOR LEVEL
Confident Curl: Curly & Chic
Curly & Chic is a dynamic, educational program dedicated to embracing and enhancing curly hair textures. Build on what you learned in Confident Curl by tailoring looks for individuals with naturally curly, coily, or wavy hair. This program focuses on a diverse range of styling techniques, including heatless options like Bantu knots, flat twists and heatless curls and traditional smoothing methods like silk presses, to help achieve flawless, healthy curls. This program is designed to meet the needs of every curl type with personalized tips, step-by-step tutorials, and expert advice on maintaining and styling curly hair for any occasion.
LOOK FORWARD TO LEARNING:
• How to create beautiful, bouncy curls and waves without the use of heat
• Creative curl styling with product recommendations
• The full Silk Press experience, a guide on how to achieve sleek, straight hair with tips on heat protection, proper blow-drying and flat ironing techniques
• Curl care and maintenance
DURATION
3 Hours: Look and Learn
6 Hours: Hands On
ATTENDEE TOOL LIST
Look and Learn: Pen, paper or digital note taking device
Hands On: Pen, paper or digital note taking device, clips (6), wide tooth comb, hair pick, Denman cushion brush, 9 row Denman brush, comb, straightening iron, vent brush, paddle brush, elastics, bobby pins, detangling brush, blow dryer, diffuser, microfiber towel, continuous spray bottle, double prong pin curl clips
LOCATION TYPE
In-salon, private venue, distributor venue, virtual (Look and Learn only)
EDUCATOR LEVEL
Look and Learn:
Hands On:
Tailor Made: Design, Finish, and Forming Inspo
Apart from our Get In Style programs, we introduce the Tailor-Made Design, Finish and Form programs, a unique opportunity crafted to suit the specific requirements of your salon and stylists. Collaborate with our leading Design and Finishing Educators to design a customized class that precisely meets the demands and aspirations of your salon.
DURATION
6 Hours: Hands On
ATTENDEE TOOL LIST
Provided by the Educator
LOCATION TYPE
In-salon, private venue, distributor venue
EDUCATOR LEVEL
124GO BUSINESS & LEADERSHIP EDUCATION
Spend four amazing days with the 124Go team and go from stuck to an “I got this” confidence. At 124Go, we excel in salon business coaching, empowering salon and spa owners to achieve peak profitability and success. Our team, known for their proven success, offers insights and strategies tailored to your unique needs.
Our coaching sessions cover essential growth areas such as financial understanding, leadership development, commission structures, pricing strategies, staff retention, and operational efficiency.
TOPICS INCLUDE:
• Defining key goals to grow your business
• Understand your financial statements
• Build a culture that elevates teamwork
• Developing core values that resonate with every team member
• Molding leaders who exemplify the company vision
• Creating a customer service experience that translates into sales
• Increasing sales and, more importantly, profits
Scan QR code to learn more about the 124Go team and workshop at 124go.com.
2025 ACADEMY CALENDAR
Freelance Design
March 9
Location: Fayetteville, AR
Embark on a transformative two-day experience where cutting expertise transcends boundaries and rules are intentionally broken for a profound impact on the end result.
• Purposeful cutting
• Creative cutting
• Unique finishing and styling techniques
Color Master
April 27-28
Location: Scottsdale, AZ
Join us for a two-day immersive journey dedicated to Keune Color Mastery designed to push boundaries, elevate self-development, and foster inspiration and confidence in your color expertise.
• Comprehensive technical insights
• Creative and corrective technique applications
• Confidence in canvas approach
Blonde Boss
June 1-2
Location: Scottsdale, AZ
Become a true Blonde Boss by dissecting every facet of the blonding process, ensuring an all-encompassing understanding from the initial consultation to post-service maintenance.
• Formulation mastery for diverse blondes
• Time-efficient techniques for predictable outcomes
• Intentional blonding for dimension
Inspo Lab: Creative Color
July 27
Location: Fayetteville, AR
Step into the realm of limitless creativity and empower yourself with the latest trends and techniques in this ever-evolving program. Explore innovative color placements and formulas that will reshape your perspective on color artistry.
• Creative formulation
• Creative placement
• Trend forecasting
Inspo Lab: Blonde Addict
August 4
Location: Atlanta, GA
Join us for an immersive one-day experience, where we delve into the art of modern blonding. Elevate your skills and efficiency by strategically placing blonde where it matters the most.
• Smart blonding techniques
• Lightening and toning formulas
• Creating dimension with ease
Inspo Lab: Color Reimagined
October 13
Location: Atlanta, GA
In this immersive one-day session, break away from the constraints of a busy salon schedule to explore fresh perspectives that will revolutionize your approach to color application and formulation.
• Unleashing creative color techniques
• Personalized formulas and recommendations
• Bridging inspiration with application
Inspo Lab: Total Effect Curls
November 2
Location: Fayetteville, AR
Explore the fusion of cutting and coloring for curly hair during this one-day experience. Unveil the intricate relationship between the curl type and the sectioning, application methods, and more.
• The intersection of cut and color for curls
• Understanding and addressing curl variations
• Styling and finishing techniques
Social
Media Unleashed
February 17 May 19 August 11 November 10
Location: Virtual Academy
In today’s digital world, social media isn’t just a platform for connecting with friends—it’s a powerful business tool for hairstylists and beauty professionals. Whether you’re looking to build a loyal client base, showcase your talent, or increase your visibility, social media can be the key to unlocking your business potential. This program is designed to help you create a customized social media strategy that aligns with your personal brand and attracts the right audience to grow your business behind the chair.
Keune X: Total Effect
April 6-7
August 18
Location: Raynham, MA
Location: Mississauga, Ontario, Canada
September 7-8
Location: Scottsdale, AZ
Join us for an exhilarating two-day immersion into the world of creative cut and color techniques, Embrace a fresh approach, execute with creativity, and achieve an exquisitely balanced end result.
• Crafting two complete looks (cut and color)
• Formulation mastery and product recommendations
• Immediate implementation tips and tricks
Scan QR code to reserve your program tickets today!
Use Keune Rewards to book tickets for Education. More information on page 36.
2025 MASTER CLASS
June 29-30
Educators: George Alderete & Luke Benson
Location: Atlanta, GA
This program combines the best of two globally recognized talents in the hair industry: George Alderete, renowned for his dimensional color placement, practical, yet forward-thinking techniques, as well as avante-garde looks that have been featured on magazine covers all around the world and Luke Benson, celebrated for his cutting-edge, editorial-inspired design and finishing techniques that have graced red carpets, editorial spreads, and the most famous celebrities like Billie Eilish, Joe Jonas, Zayn Malik and Liam Payne.
Designed to inspire and educate, this program takes stylists on a journey of mastering dimensional hair color, precision cutting, and high-fashion finishing, focusing on techniques that work in both the editorial world and salons. Attendees will learn how to create award-worthy results using real-world, practical techniques that can be easily applied to everyday clients, while also pushing the envelope on creativity, texture, color and shape.
George Alderete
Keune Global Ambassador, North America
George Alderete inspires stylists worldwide with his unique approach to the art of hair-color placement. He believes that stylists need useable, on-trend, practical techniques for their work creating beautiful, dimensional color in the salon. His teaching style is engaging and informative yet relaxed and approachable
Luke Benson
Global Ambassador Cutting And Styling, England
With a variety of award wins and accolades to his name, including London Hairdresser of The Year, Luke has a reputation as one of the industry’s leading talents. His imagery is beauty focused, with an edge that keeps it current and fashion-forward, with strengths across both the hairdressing and male grooming industries.
KEUNE RESOURCES
PASSPORT TO SUCCESS
Looking for a guide to grow your business behind the chair and with Keune? This easy to follow roadmap will guide you on your journey to Keune Education Success.
COLOR
DESIGN
STYLE/FINISHING
GET TO KNOW: VIRTUAL TINTA + SEMI COLOR LAB
Attend on of our virtual education classes for a foundational overview on Keune Tinta Color or Semi Color. Classes offered in English and French.
Please register for your program of choice with the Zoom linked in the schedule on page 42 or by contacting our Keune Sales or Education team.
Tinta Color Lab
Establish a solid foundation in Keune color by deepening your understanding of Tinta Color, Semi Color, lighteners, and essential color support products. Whether you’re a new stylist, a seasoned veteran, new to Keune products, or simply seeking to refresh your knowledge, this theory-based class is designed to equip you with an in-depth understanding of the intricacies of Keune Color and how to leverage it to its full potential.
LOOK FORWARD TO LEARNING:
• Uncover Keune’s rich history
• Mastering the Swatchbook
• Deciphering the number system
• Exploring features and benefits
• Navigating color options
• Navigating lightener options
• Post color maintenance routine
• Color support products
Semi Color Lab
Unlock the secrets to achieving heavenly, luminous, and irresistibly silky-smooth hair with Keune’s Semi Color. This boundless palette offers the key to crafting brilliant blondes, rich brunettes, and radiant redheads that leave a lasting impression. With its swift processing time and scientifically advanced formula, you’ll save precious minutes while creating stunning results that keep clients returning for more. Discover how Semi Color can elevate your game and bring out the best in both you and your valued guests.
LOOK FORWARD TO LEARNING:
• How to make every client a Semi Color client
• Explore features and benefits
• Semi Color Activator options
• Unlocking full potential
• Enhancing with color support products
VIRTUAL FOUNDATIONAL COLOR OVERVIEW
CLASS/ZOOM LINK
Tinta Color Lab
Semi Color Lab
Tinta Color Lab
Semi Color Lab
Tinta Color Lab
Semi Color Lab
Tinta Color Lab
Semi Color Lab
Tinta Color Lab
Semi Color Lab
Tinta Color Lab
Semi Color Lab
Tinta Color Lab
Semi Color Lab
Tinta Color Lab
Semi Color Lab
Tinta Color Lab
DATE
ENGLISH
March 24, 2025 11:00am-1:30pm EST
March 24, 2025 3:00pm-5:00pm EST
April 21, 2025 11:00am-1:30pm EST
April 21, 2025 3:00pm-5:00pm EST
May 12, 2025 11:00am-1:30pm EST
May 12, 2025 3:00pm-5:00pm EST
June 30, 2025 11:00am-1:30pm EST
June 30, 2025 3:00pm-5:00pm EST
July 28, 2025 11:00am-1:30pm EST
July 28, 2025 3:00pm-5:00pm EST
August 25, 2025 11:00am-1:30pm EST
August 25, 2025 3:00pm-5:00pm EST
September 29, 2025 11:00am-1:30pm EST
September 29, 2025 3:00pm-5:00pm EST
October 20, 2025 11:00am-1:30pm EST
October 20, 2025 3:00pm-5:00pm EST
November 17, 2025 11:00am-1:30pm EST
Semi Color Lab November 17, 2025 3:00pm-5:00pm EST
Tinta Color Lab
December 8, 2025 11:00am-1:30pm EST
Semi Color Lab December 8, 2025 3:00pm-5:00pm EST
Tinta Color Lab
Semi Color Lab
Tinta Color Lab
FRENCH
March 17, 2025 11:00am-1:30pm EST
March 17, 2025 3:00pm-5:00pm EST
May 5, 2025 11:00am-1:30pm EST
Semi Color Lab May 5, 2025 3:00pm-5:00pm EST
Tinta Color Lab
Semi Color Lab
Tinta Color Lab
July 14, 2025 11:00am-1:30pm EST
July 14, 2025 3:00pm-5:00pm EST
September 8, 2025 11:00am-1:30pm EST
Semi Color Lab September 8, 2025 3:00pm-5:00pm EST
Tinta Color Lab
Semi Color Lab
November 3, 2025 11:00am-1:30pm EST
November 3, 2025 3:00pm-5:00pm EST
US91254 Keune