Helping shape the future
Unlocking opportunities for the region’s young people through apprenticeships Pages 24-25 & 26
PLUS: Change lives by changing the way you give
NEWS: UK MAYORS IN INNOVATION EXCHANGE
FEATURE: ENTERPRISE & INNOVATION
SECTOR FOCUS: DIGITAL SKILLS FOR THE FUTURE
PROMOTING ENTERPRISE IN SOUTH YORKSHIRE
PUBLISHED BY
KEMPS PUBLISHING LTD
8, The Courtyard
707 Warwick Road
Solihull B91 3DA
T: 0121 765 4144
W: www.kempspublishing.co.uk
MANAGING EDITOR
Laura Blake
E: laura.blake@kempspublishing.co.uk
DESIGNER
Lloyd Hollingworth
ADVERTISING
T: 0121 765 4144
E: jon.jones@kempspublishing.co.uk
PRINTERS
Buxton Press
W: www.buxtonpress.com
Front cover: unlocking opportunities with apprenticeships
See pages 24-25 and 26
The next issue of BUSINESS CONNECT will be available in May 2025
DISCLAIMER
Business Connect is produced by Kemps Publishing Ltd and is distributed to businesses without charge. The publishers are committed to achieving the highest quality standards. While every care has been taken to ensure that the information it contains is accurate, the publisher cannot accept any responsibility for any omission or inaccuracies that might arise. Views expressed in the magazine are not necessarily those of the publisher. This publication (or any part thereof) may not be reproduced, transmitted or stored in print or electronic format without prior written permission of Kemps Publishing Ltd.
PRIVACY NOTICE: Kemps Publishing Ltd process personal information for certain legitimate interest purposes, which includes the following:
• To provide postal copies of this publication to businesses and Kemps’ customers; and
• To offer marketing and promotional opportunities within this publication to businesses and prospects. Whenever we process data for these purposes, we always ensure we treat your Personal Data rights in high regard. If you wish to, you can visit www.kempspublishing.co.uk to view our full Privacy Notice and to learn more about our legitimate interests and your rights in this regard.
Welcome
...to Business Connect
Working together to build a better
South Yorkshire
Welcome to the Q1 2025 edition of Business Connect. We have a magazine full of the latest news and celebrations from businesses large and small right across South Yorkshire.
There’s a real focus on community this issue. Sheffield Hallam University has been awarded £10m to build the Centre for Collaboration in Community Connectedness, to bridge the gap between academic research and community action and deliver real social change (page 6). And that’s not the only change that is happening in South Yorkshire.
be used to help reduce homelessness and rough sleeping across the South Yorkshire (pages 14-15).
In this issue we also bring you the latest news from the inaugural Mayoral Innovation Exchange, a truly pioneering event in which the UK’s elected mayors came together to discuss how to improve health, public transport, skills, and boost growth (page 18).
‘There’s a real focus on community in this issue’
Doncaster council has re-launched a brilliant public awareness campaign to help raise money for homeless people. The Real Help Doncaster Fund provides essential items that help individuals change their lives for the better, while £13m of Government funding will
Laura Blake EDITOR, BUSINESS CONNECT
Our Apprenticeships, Skills & Training feature (pages 2426) offers real insight on how we can help the region’s bright young minds unlock opportunities and get started on their careers, while our Enterprise & Innovation feature (page 28) offers our top tips on how a business can get innovative and retain its competitive edge.
All this and more is packed into the Q1 2025 issue – happy reading!
BUSINESS CONNECT WANTS TO HEAR FROM YOU! Please send your press releases and images to laura.blake@kempspublishing.co.uk for consideration for the next issue.
Business News
Sheffield Hallam University has been awarded £10m to lead an ambitious new project bringing together partners from across society to build stronger, more resilient communities.
The Centre for Collaboration in Community Connectedness (C4) will bring together partners from research, community, policy and civil society to develop and scale up successful community leadership approaches.
Led by Professor Sarah Pearson and Professor Peter Wells from Sheffield Hallam University, the centre will find and share the most effective community action strategies, providing invaluable insights for both local and national policymaking, to help create equal opportunities wherever people live.
Funded by UK Research and Innovation (UKRI) as part of its work to create opportunities and improve outcomes, the centre will examine the diverse landscape of community activities, analysing what works, and what doesn’t. The goal is to establish robust evidence and infrastructure, enabling successful approaches to be scaled up and replicated.
The centre’s research will focus on key areas including:
• Community: where people live and their connections with their neighbours
• Relationships: identifying which social interactions are most meaningful in tackling poverty, isolation and mental health
Project to build stronger communities
• Social capital: looking at the benefits derived from networks and relationships.
This ambitious project is led by Sheffield Hallam University in collaboration with regional and national partners -
Clackmannanshire Third Sector Interface, Darnall Well Being, Local Trust, London Metropolitan University, Queen’s
University Belfast, The Brixton Project, University of Stirling, Black Mountains College and The Young Foundation. Five new hubs, or catapult sites, will be created in Alloa, Belfast, Brixton, Sheffield and Talgarth, to help ensure successful initiatives are captured and shared across the UK.
makers, we aim to create a more connected and resilient society.”
‘We are creating a powerful collaborative approach to understanding and strengthening community resilience’
Sarah Pearson, professor of social research in the Centre for Regional Economic and Social Research at Sheffield Hallam University, said:
“Connected communities are defined as those with high levels of social bonds and cohesion, where people have good relationships, a sense of pride and belonging, and the ability to cooperate within and between places to address challenges and seize opportunities.
“The centre represents a unique opportunity to bridge the gap between academic research and community action. By working closely with communities and decision-
Professor Liz Mossop, Sheffield Hallam University vice-chancellor, said: “This groundbreaking £10m project demonstrates Sheffield Hallam University’s commitment to driving meaningful social change through research. By bringing together diverse partners, we are creating a powerful collaborative approach to understanding and strengthening community resilience. The Centre for Collaboration in Community Connectedness represents an innovative model of how universities can work directly with communities to address complex social challenges.”
This centre is supported by UKRI through its creating opportunities, improving outcomes theme, one of five UKRI-wide initiatives aiming to harness the full power of the UK’s research and innovation system to tackle large-scale, complex challenges. Through a five-year strategy, ‘Transforming Tomorrow Together’, UKRI aims to harness the full power of the UK’s research and innovation system to tackle largescale, complex challenges.
Professor Liz Mossop, Sheffield Hallam University vice-chancellor
Charity launches dementia appeal
The Rotherham Hospital and Community Charity has launched a brand new Dementia Appeal, which aims to enhance the hospital experience for patients living with dementia and their families.
The appeal aims to raise £250,000 in 12 months to potentially redevelop three ward areas at Rotherham Hospital to ensure the environment and facilities foster dignity and independence for the thousands of dementia patients in the Rotherham community.
Gemma Cross, head of Safeguarding at The Rotherham NHS Foundation Trust, said: “No one would choose to be in hospital. It can be a daunting and anxious
time for many of us, but for those living with dementia, this can be amplified, and being in an unfamiliar environment can cause fear and increase confusion.
“Your generosity and support will help create an enhanced, supportive environment that will enable staff to provide personalised reminiscence through photos, songs, films and activities that help to provide familiarity, reduce any anxiety and support with creating a routine while in hospital.
“In Rotherham we have more than 3,000 people living with dementia and we want to ensure that if they need hospital treatment, that this is a positive experience for them and their loved ones.”
THE MONEY RAISED FROM THE CHARITY’S DEMENTIA APPEAL WILL FUND:
• Enhanced safety features: Continuous handrails, contrasted flooring and colour-coordinated walls and doors to help patients navigate the hospital environment safely and reduce confusion.
• Comforting and familiar surroundings: Incorporating reminiscenceinspired decor, retro-style TVs, age-appropriate music and old newspapers to foster connection and reduce isolation.
• Support for families: Creating an en-suite room with recliner chairs, beds and amenities so families can stay close to their loved ones during challenging times.
Sally Baker, from Rotherham, is a huge supporter of the Dementia Appeal and is advocating for a dementia friendly hospital environment following her dad David’s dementia diagnosis in January 2020.
Sally said: “My dad is affected by dementia in many ways When he is admitted to hospital it makes me incredibly nervous. I worry so much when dad is admitted because the noisy, overstimulating and chaotic atmosphere of a hospital can be really distressing for him. At the care home the staff know his individual needs and I can relax a bit more knowing that he is in familiar surroundings.
“I think the launch of the Dementia Appeal is fantastic. I hope it will enhance the experience that patients like my dad have when admitted to hospital.”
Rachael Dawes, head of fundraising at Rotherham Hospital and Community Charity, said “Dementia touches so many lives, including my own. My dad lived
with dementia and I saw first-hand how small changes in his environment and care made a world of difference to his quality of life. That’s why I’m so passionate about this appeal – it’s about creating a hospital and community where patients with dementia feel safe, understood, and valued. With the support of our wonderful community, we can make a lasting impact for people living with dementia and their families.
“Raising £250,000 is really ambitious for a small charity, but with the public’s support we know we can do it. Together, we hope to create a brighter future for those living with dementia in our community.”
Sally added: “To anyone who is thinking of donating to the appeal, please do. Anything that can be done to make life easier for patients like my dad will be amazing.”
To donate visit www.justgiving.com /campaign/rotherhamdementiaap peal
OBE honour for inspiring Sheffield businesswoman
awarded the honour in recognition of her sterling work supporting South Yorkshire.
Louisa has led the ambitious and hugely impactful transformation of Sheffield’s Chamber of Commerce over the past five years.
Louisa has built up the Chamber’s relationship with South Yorkshire’s Mayoral Combined Authority (SYMCA), Sheffield City Council (SCC) and rewired relationships with other organisations around the UK including Business in the Community (BITC) with whom Sheffield Chamber deliver a social value programme that harnesses private sector
the city’s 10-year city strategy, launched the Health and Wellbeing Consortium and developed a senior women’s leadership network.
Kate Josephs, chief executive of Sheffield City Council, said: “Louisa represents the city on numerous local, regional and national platforms and does so with authenticity, gravitas and insight.
“In leading in the way she does, Louisa acts as a role model, in particular for women.
“It is without a doubt that Louisa deserves this special honour. Congratulations to her.”
Sally Baker and her dad
Business News
A trailblazing approach to getting people back into work
Apioneering approach to tackling economic inactivity, developed through Barnsley’s Pathways to Work Commission, which aims to get 10,000 South Yorkshire residents back into work over the next four years is set to receive Government funding.
Unveiling the Government’s Get Britain Working White Paper, Secretary of State for Work and Pensions, Liz Kendall MP, confirmed up to £10m of funding for a trailblazer programme that will be led by the South Yorkshire Mayoral Combined Authority (SYMCA), focused on improving the support available to people who are economically inactive due to ill health, helping them return to work.
As part of the trailblazer, the South Yorkshire Integrated Care System will also become an NHS England Health and Growth Accelerator area, receiving a share of £45m. This will help develop evidence of the impact of targeted action on the top health conditions driving economic inactivity. SYMCA and the South Yorkshire ICS will work together to integrate the support to tackle economic inactivity.
These programmes will build on the recommendations of the Pathways to Work Commission which was led by Barnsley Council in partnership with the South Yorkshire Mayoral Combined Authority. The report outlined the need for a proof-of-concept model that brings together work, health and skills support in a radical new approach to help people overcome barriers to employment.
The funding for South Yorkshire, which is part of a £240m cash injection announced in the Budget, will accelerate the rollout of local services for employment support. The Pathways to Work report highlighted that the proof-ofconcept model could deliver direct Exchequer savings of up to four pounds for every one spent.
The commission, led by former Health Secretary Rt Hon Alan Milburn, reported this summer and revealed “a catastrophic failure” in the benefits, health and employment system. It highlighted
“a chaotic mess” of national and local initiatives and a focus on toughening benefits rules instead of addressing ill health, the primary driver of economic inactivity.
Official forecasts expect working-age health-related benefits to increase from £48bn in 2023-24 to £63bn in 2028–29.
South Yorkshire’s mayor Oliver Coppard was among the members of the Pathways to Work Commission, which took evidence from employers, educators, experts and 750 residents affected by economic inactivity.
Oliver Coppard said: “In South Yorkshire, work, health and skills barriers have prevented people here making the most of their talents for far too long. That’s why we’re determined to address those barriers through our pioneering Pathways to Work Commission.
L-R: Gavin Boyle,
“We now have a Government that understands the importance of devolution and joined-up working, and together we are undertaking the biggest reforms to how we support people into work for a generation.”
In line with the Pathways to Work Commission recommendations, the South Yorkshire trailblazer will include:
• A system steward to provide oversight for the first time of the myriad different initiatives to help people back into employment.
• A system manager to work with service providers, break down barriers, manage performance and address any gaps in services.
• Personalised support to connect people with services from initial engagement to attachment and triage to ongoing interaction.
• Employment activation to leverage training, development and employment opportunities and help people back into the workplace.
• Evaluation to measure improvements in health, wellbeing and employment outcomes, focused on the individual rather than the programme.
• Preventative approaches to help people at risk of becoming economically inactive such as school leavers, those leaving their current employment or career changers.
Gavin Boyle, chief executive of NHS South Yorkshire, said: “We know that there is a strong link between good health and a good job and vice versa. We’re absolutely committed to supporting those in South Yorkshire with a health need to access work or stay in a job if it’s at risk. This is also about fairness, often those with a disability or a long-term health condition live in some of our most deprived communities. So were focusing our efforts where it will help the most. We are already making progress but I’m delighted we’ve been selected as a Health and Growth Accelerator to help us go further faster.”
The Rt Hon Alan Milburn said: “We warmly welcome the Government’s support for our proof-of-concept model in South Yorkshire. Doubling down on getting more people out of economic inactivity is key to the UK raising the level of economic growth. The social costs of not doing so are catastrophic and so are the welfare costs. The movement for change advocated by our commission has begun in Barnsley and is now spreading across the UK.”
Cllr Sir Steve Houghton CBE, leader of Barnsley Council, said: “Local knowledge, partnerships and systems reform will be at the heart of enabling all people to benefit from happy, healthy, productive lives.
“This is a huge opportunity for UK plc, supplying a ready-made labour force for businesses to support the government’s growth mission.”
TOP ROW, L-R: Former Health Secretary Rt Hon Alan Milburn, mayor Oliver Coppard
BOTTOM ROW,
chief executive of NHS South Yorkshire, Cllr Sir Steve Houghton CBE, leader of Barnsley Council
Skills boost for the region as digital hub is opened
Lord Blunkett has officially opened a £422,000 digital hub at the north’s only adult residential college.
The investment has modernised the library at Northern College, which is based within the Grade I listed Wentworth Castle, Barnsley.
Regionally, the demand for digital skills in South Yorkshire is increasing as technology becomes central to many organisations across different sectors.
The library upgrade has been funded by the Government’s Local Skills Improvement Fund. Next year, as part of the project, the college will also unveil an immersive digital classroom.
Immersive technology enables students to experience real world training environments across a range of industries via virtual and augmented reality.
Emma Beal, principal and chief executive, Northern College, said: “We have a strong track record of raising aspirations and providing life changing education opportunities for adults.
“We are delighted to officially open our digital hub as part of a longer term project. A key aim is to ensure that under-represented groups who are often digitally excluded have access to high quality digital resources and support.
“Providing the latest digital training will equip our students with vital skills for new careers and that employers in our region need.”
‘Providing the latest digital training will equip our students with vital skills’
The library facilities and resources will give students, such as those studying residentially, access to digital study spaces including during the evenings and weekends.
Northern College provides short courses as well as academic and vocational qualifications to adults. A significant number of learners are from disadvantaged backgrounds and decide to stay residentially for part of the week so they can immerse themselves in their studies. Returning to education later in life helps to boost their knowledge, skills and employment prospects.
During the official opening on 29 November 2024, dignitaries including Lord Blunkett and Oliver Coppard, South Yorkshire mayor, met with
staff and students and toured the college’s facilities.
Lord Blunkett, a former Secretary of State for Education and Employment, and now member of the House of Lords, said: “Lifelong learning is not just vital for the wellbeing of individuals seeking to adapt to an ever-changing world, but fundamental to the government’s agenda, emphasised earlier this week, of enabling people to return to work after redundancy or periods of ill health.
“Modern transformational learning resources play a critical part in enabling students to connect with the technology of the future and to access sources of learning in a way which was inconceivable even a decade ago.
“Access to these facilities and educational opportunity for those most disadvantaged or
previously excluded from opportunity is an essential tenet of the work of the Northern College, and this investment will facilitate achieving the outcomes desired by everyone involved.”
Staff from the Association of Colleges, Department for Education, Doncaster Chamber of Commerce, Sheffield City Council, South Yorkshire Colleges Partnership, South Yorkshire Mayoral Authority (SYMCA) and West Yorkshire Combined Authority attended the event.
Northern College student Sarah Porter, 38, who is completing a one year Access to Health Science Professions course, said: “It is great to see the library facilities updated.
“Returning to studying as an adult can be an anxious time. But the environment is inclusive and the college is set in peaceful surroundings. It’s good to study with other adults. I feel comfortable here.”
L-R: Oliver Coppard, South Yorkshire Mayor, Emma Beal, Principal and Chief Executive, and Lord Blunkett.
Photo credit: John Marshall
Driving modernisation through digitisation
By John Henshall (pictured), general manager, TravelMaster
For the last decade
TravelMaster tickets have been a mixture of smartcards, scratchcards and paper tickets.
Paper continues to be an important way for customers to buy tickets, due to its accessible and low cost nature. Some tickets have printed QR codes but this isn’t widespread but a future potential when considering printed tickets. There is also a lack of standardisation in the bus industry which makes them usually only useful on single operator tickets (for now).
Smartcards, while some detractors believe are old or past technology, still remain current and provide key data for apportioning revenue to where journeys are undertaken. Other forms of technology are also available now from mobile QR to contactless payment cards with capping, both of which bring customer benefits but if not implemented carefully can open the door to fraud. Having a robust and secure system is imperative but smartcards do create barriers for first time and infrequent users.
We have recently taken the decision to expanding our ticketing media portfolio to include mobile dynamic QR 1-day tickets (including flexible bundles of 1-day tickets). This change will allow us to serve more people in a similar way to how passengers have become accustomed to purchasing a train ticket. The stumbling blocks have been at the acceptance end, we want a secure system so that means the scanning of tickets. Without the standardisation which
exists for smartcards this means we need to persuade everyone to use the same standard (not an easy ask) and also have the equipment on board to scan tickets. We are now in a position where we are happy to launch and from 10 November we’ll be bringing functionality to our bus only, and bus and tram tickets.
So how is this affecting B2B? Day tickets currently are fulfilled by scratchcards. Scratchcards are expensive, historically used to be at high risk of fraud and have large management overheads. For this reason they are only available B2B now. From 10 November scratchcards won’t be a thing of the past but will begin to be phased out by mobile QR tickets. Rather than posting large numbers of books of scratchcards out to clients they’ll receive a list of single use codes. Codes are flexible and can be billed on redemption or upfront. Scratchcards on the other hand have a choice of date but long validities, require physical distribution and can be damaged. Modernisation and digitisation are fine for the majority but
scratchcards won’t be phased out completely. Clients range from students to job seekers and new employees to event attendees and even released prisoners. One digital solution won’t fit all but even just having them as a potential option is expected to reduce costs and increase client satisfaction with TravelMaster’s services.
If you are interested in finding out more about how we are transforming public transport ticketing including how we can help businesses improve on their ESG targets through public transport ticketing schemes then contact us at sales@sytravelmaster.com
Changing the way you give changes lives
TCouncil has re-launched a public awareness campaign asking residents to change the way they give by donating to an organised fund, Real Help Doncaster, rather than giving money to people who they may come across begging on the streets.
Real Help Doncaster is a multi-agency scheme, involving charities, voluntary and public sector organisations. The scheme pays for practical items for people who need help to build a life away from the streets, such as paying for furnishings, help to set up a home, essential clothing, travel costs, making a new life away from the streets a sustainable one.
The
one
their fundraising missions
‘We are addressing the root causes of homelessness’
Hannah (not her real name) is a single young person who has recently moved into her first independent tenancy. Since moving
in, Hannah has been learning how to budget but has expressed needing essential items for her new home and suitable clothing. The Real Help Doncaster Fund has helped to provide Hannah with these items.
“Thanks to the Real Help Doncaster Fund I have been able to buy cooking materials, bedding and clothing. It has made a huge difference having these items as I am able to be much more independent and learn new skills.”
we’re working
address the issues that mean someone could become homeless through both the council
Cllr Glyn Jones, deputy mayor, portfolio holder for housing and business, said: “No one should have to sleep rough and
hard to
Changing Lives charity team on
of
Region receives funding to reduce rough sleeping
South Yorkshire’s mayor Oliver Coppard has welcomed the announcement from the Government that local authorities in South Yorkshire will be given an additional £13m to spend on reducing and preventing homelessness and rough sleeping.
The four local authorities in South Yorkshire will receive the following amounts:
• Barnsley - £1,056,369
• Doncaster - £3,425,878
• Rotherham - £1,750,836
• Sheffield - £7,169,156
The mayor said: “My mission is to make South Yorkshire a happier, healthier and safer place for everyone, but that goal is all too far away from those members of our community who simply need the basics of a good life – safe and secure housing is the very least people deserve. And yet there are still far too many people in South Yorkshire whose lives are blighted by homelessness and rough sleeping.
“Thanks to this increased investment from Government, Sheffield, Barnsley, Rotherham and Doncaster councils will be able to intervene earlier, to stop people from becoming homeless in the first place. There will be more resources to support vulnerable people back into secure housing and reduce the need for temporary accommodation that can create instability for people and families.
“While funding is vital in tackling these problems, I know the Government also recognises that we need to develop local solutions, because we know our communities best. I will work with all four local authorities, other key partners and the Government to find long-term, practical measures and policies that will allow us to respond both quickly and effectively, to put an end to the misery caused by homelessness and rough sleeping.”
and its partners in early prevention work, providing support prior to someone becoming homeless. Changing the way you give can change lives. If you encounter someone experiencing rough sleeping, consider donating to Real Help Doncaster, rather than giving directly to the person rough sleeping.
“This fund provides essential items that help individuals to start new lives away from the streets.”
Kelly Cunningham, director of Development at Changing Lives, said: “Through the Real Help Doncaster fund, we are helping people to change their lives for the better, supporting them to moving away from some of the most difficult circumstances such as rough sleeping to build a sustainable future for themselves. By providing practical support like essential items, training opportunities, and help to set up a home, we are addressing the root causes of homelessness and offering individuals the tools they need to thrive. Every donation to this fund contributes to lasting change, helping people take meaningful steps towards independence and stability.”
If you see someone rough sleeping that you are concerned about, call the Emergency Out of Hours number on 01302 737199.
For more information and to give visit: www.justgiving.com/campaign/realhelpdoncaster
Kelly Cunningham
Partnership sets out to tackle unemployment
Employment opportunities in South Yorkshire are set to be boosted by a major new partnership between rural broadband provider Quickline and the region’s Community Foundation.
Quickline is investing in a new QFutures Community Fund with South Yorkshire’s Community Foundation (SYCF).
It will award grants to projects and organisations addressing unemployment among the 30+ age category in the Barnsley, Doncaster, Rotherham and Sheffield areas.
A further investment by Quickline will also fund the continuation of SYCF’s hugely successful Moving On Up programme.
Launched three years ago as a pilot project, Moving On Up is focused on improving the employability, skills and prospects of people in South Yorkshire, aged 30 and under.
Quickline provides fast, reliable and affordable broadband to over half a million homes in Yorkshire and Lincolnshire. The collaboration with SYCF forms a key element of Quickline’s extensive social values programme which the company
has committed to as part of the Government’s Project Gigabit.
SYCF is the largest grant giving charity in South Yorkshire and in the last year awarded £1.7m to more than 400 groups across the region.
Michelle Dickinson, head of philanthropy and programmes for SYCF, said: “The employment landscape remains a growing problem for UK employers, educators and, particularly, our young people.
‘We’re committed to connecting communities to opportunities’
“SYCF’s vision to inspire and prepare people for the fastchanging world of work mirrors Quickline’s own ambitions to address unemployment in the region.
“Working together, with a shared passion for making a difference, this new partnership will build on the huge success of our Moving On Up programme by providing even more opportunities to connect people with businesses by helping remover barriers to employment.”
SYCF’s Moving On Up (MOU) programme was launched following the Community Foundation’s 2021
Vital Signs research report, which highlighted employment and employability as a priority for people in South Yorkshire.
To date, the innovative, multiyear grants programme has awarded almost £300,000 to 24 groups and organisations across the region. Successful groups were allocated up to £15,000 - up to £5,000 a year over three years to address unemployment for young
people aged 14 to 30 years.
Julie Holmes, social values manager at Quickline, said: “At Quickline, we’re passionate about more than just connecting people to broadband—we’re committed to connecting communities to opportunities.
“Our investment in South Yorkshire’s Community Foundation reflects our dedication to tackling unemployment and supporting those who need it most.”
Iconic ‘V bomber’ makes long-term landing at local airport
The Vulcan to the Sky Trust (VTST) has received confirmation of its long-term future at Doncaster Sheffield Airport, following ongoing discussions with the City of Doncaster Council (CDC).
The iconic Vulcan XH558 has been based at Doncaster Sheffield Airport since 2011. After its previous lease with Peel Holdings was due to expire in June 2023, the charity were looking for a new home when news of the airport’s imminent closure emerged.
Conversations with CDC have continued to take place and as the council prepares to announce its new operator the charity has had its longer term future at the airport confirmed in principle by the council.
Marc Walters, chief executive of VTST, said: “We are thrilled to announce that following ongoing conversations with the City of Doncaster Council and the team behind the bid to reopen Doncaster Sheffield Airport, we have recently had our longer-term future at the airport confirmed.
“This is fantastic news for the charity and its supporters as we feel that XH558 is in the right location, owing to her history and links with the airport, former RAF Finningley.
“We hope that this will help with our mission to be able to tell the story of XH558 and to continue and expand our ongoing education programme inspiring youngsters to follow exciting future careers in aerospace and engineering.
“While there are still details to work out, we have the support of CDC to stay at the airport in Doncaster, and that means a great deal to us all.”
Christian Foster, programme director for South Yorkshire Airport City, said: “We are looking forward to working with the VTST to put a lease
in place that gives them some long-term security. Vulcan XH558 made Doncaster Sheffield Airport its home back in 2011 and has welcomed thousands of visitors to Doncaster.
“People flocked to the site to see her fly and when she was located in a hangar, thousands came to find out more about this extraordinary piece of aviation history. The team behind the charity have ambitious plans to create the Vulcan Experience, we now hope this comes to fruition. What is important for now is that her welcome in Doncaster is extended and supporters are once again given the opportunity to see this feat of engineering up close.”
L-R: Jess O’Neill and Michelle Dickinson from SYCF, with Quickline’s Julie Holmes and Elisabeth Kamaris
UK mayors come together in Innovation Exchange
Elected mayors from across the UK have come together to launch a ‘Mayoral Innovation Exchange’ to foster collaboration, enable innovation, and share best practice between mayoral combined authorities.
The inaugural event was hosted in South Yorkshire by Sheffield Hallam University and PwC at the university’s state-of-the-art Advanced Wellbeing Research Centre – a hub for world leading projects that focus on innovative new ways to increase people’s physical activity, improve health outcomes and drive economic growth.
It was the first time that the UK’s elected mayors have come together since the Government published its English Devolution White Paper in December 2024 – which places Mayoral Combined Authorities at the forefront of delivering growth and raising living standards.
South Yorkshire mayor Oliver Coppard welcomed mayors to discuss issues including harnessing data to tackle common health challenges, procuring environmentally sustainable public transport fleets, and aligning local skills systems to support the delivery of critical infrastructure such as new housing. Specialists from PwC, who work across the public sector in health, Higher Education and transport, facilitated sessions to share best practice, including international examples, and stimulate discussions and ideas.
Mayors and representatives from each of the combined authorities also learned more about projects being pioneered by the Advanced Wellbeing Research Centre and its partners, which focus on innovative new ways to increase people's physical activity, improve health outcomes and drive economic growth. Findings from the inaugural innovation exchange will influence
the work of combined authorities across priorities such as health, skills and transport, while also shaping how mayors collectively influence the Government around the devolution agenda.
Oliver Coppard said: “As mayors we are already tackling some of the biggest issues that face our communities - whether that’s improving public transport, boosting skills and training locally or growing our economies. Mayors are making a difference and are here to stay.
across the UK, and facilitating the convening of ideas, we hope to help solve some of society’s most important problems and explore the art of the possible with leaders from the combined authorities.”
‘Mayors are making a difference and are here to stay’
“Now, as the number of mayors and Combined Authorities across the country grows, we have the chance to tackle national challenges and help the whole country to thrive. The Mayoral Innovation Exchange gives us the opportunity to share the brilliant work we’re all doing in our regions – and also plan how we work together nationally, with Government, to renew our country.”
Katie Johnston, local and devolved government leader at PwC, said: “Less than a month since the Government published its English Devolution White Paper, it’s an important step forward bringing the mayors together and collaborating to solve the biggest challenges facing cities and regions.
Bringing PwC’s sector knowledge and expertise from
North East mayor Kim McGuiness said: “Mayors stand ready to address the long-standing challenges that for too long have held our communities back and stifled people’s potential. From helping people with poor health find and stay in work, to getting our skills and training offer right, and building better public transport, mayors are working together to reimagine public services.
“We have ambitions to transform the prospects of the people we serve, helping unlock opportunity and prosperity for our regions and the country.”
Professor Liz Mossop, Sheffield Hallam University vice-chancellor, said: “We were delighted to host the inaugural Mayoral Innovation Exchange event, and it’s particularly appropriate that it was held at our Advanced Wellbeing Research Centre on the Sheffield Olympic Legacy Park.
“Innovation is more than just a buzzword, it’s central to making progress on health, skills, and sustainability – which all underpin a wider economic strategy to boost growth and ultimately improve living standards.”
Elected mayors came together to foster innovation
The inaugurak event was hosted by Sheffield Hallam University and PwC
Connect Profiles
Dr Kathryn Scott
Organisation: Yorkshire Cancer Research
Job Title: Chief executive
What does your organisation do?
Yorkshire Cancer Research is Yorkshire’s cancer charity. Sadly, people in Yorkshire are more likely to have their lives cut short by cancer than almost anywhere else in England. Yorkshire Cancer Research exists to change this.
The charity funds £64m of cancer research and services to find new ways to prevent, diagnose and treat cancer in Yorkshire. These life-giving medical breakthroughs are helping more people survive cancer in Yorkshire, and beyond.
How did it all start?
At a meeting at the Queens Hotel in Leeds in 1925 – 100 years ago this year! Here, £50,000 was raised, the equivalent of over £2.5m today. Since then, Yorkshire Cancer Research has united with researchers, cancer experts and people in Yorkshire to bring lifesaving breakthroughs and progress in cancer research to the region.
Throughout 2025, Yorkshire Cancer Research will be paying tribute to all those who have contributed to pioneering cancer research in the region.
What’s your greatest achievement so far?
A stand-out achievement for me personally was the Leeds Lung Health Check, a ground-breaking lung cancer screening trial funded by Yorkshire Cancer Research which involved a mobile screening unit visiting communities to offer a convenient lung scan to people with a higher risk of lung cancer.
Having screened over 8,800 people and detected over 400 cancers since 2018, the trial helped pave the way for a national lung screening programme, set to be fully rolled out by NHS England by 2030.
This is a huge step for improving early cancer diagnosis so more lives can be saved, not only in our region, but on a national and global scale.
What has surprised you most in your job?
The commitment and resilience of those taking part in clinical trials and new cancer services never fails to astound me.
Stepping into the unknown to trial new treatments and research is a courageous thing to do. People who take part in cancer
research are the real superheroes. Without them, research would not progress, and new cancer treatments wouldn’t be approved. They play a vital role in helping more people survive cancer.
What’s the biggest risk you’ve ever taken – and did it work out?
Giving up my laboratory career to join Yorkshire Cancer Research was a huge leap into the dark. I went from running experiments and producing data in the lab to making sure the charity funded the very best research investigating the most important cancer problems in Yorkshire.
‘It is vital to fund cancer research projects in Yorkshire, so more talented experts want to work in our region’
What keeps you awake at night?
The fact that cancer outcomes in Yorkshire are worse than most other parts in the country.
Yorkshire represents nearly eight per cent of the UK’s population but receives only five per cent of cancer research funding. This means fewer people in the region can benefit from the opportunity to trial innovative new treatments. That’s why it is vital to fund cancer research projects in Yorkshire, so more talented experts want to work in our region, and more people can take part in lifesaving research.
If you could turn the clock back, what would you do differently?
I’d have made bolder decisions earlier on in my career. Yorkshire Cancer Research was bold in its decision to fund the pioneering cancer exercise programme, Active Together. Led by researchers at Sheffield Hallam University, the programme helps people prepare for and recover from their cancer treatment.
There was so much evidence showing us the life-saving benefits of exercise on cancer outcomes, such as speeding up recovery and improving survival rates, and we had to trial this emerging field of global research.
Today, more than 1,000 people in Yorkshire have benefitted from the Active Together programme, and it was recently associated with an overall 10% increase in one-year survival rates for people with bowel, lung and upper gastrointestinal cancers.
Yorkshire Cancer Research is in the process of rolling out this programme to thousands more people across the region, so more people can experience the life-saving benefits of cancer exercise alongside their hospital treatment.
Dr Kathryn Scott with Professor Mat Callister, lead nurse Suzanne Rogerson and others outside of the Leeds Lung Health Check mobile unit
Dr Kathryn Scott cutting the ribbon to officially open the Yorkshire Cancer Research retail shop in Skipton with Councillor Sheila Bentley
What exciting projects is your organisation working on?
Yorkshire Cancer Research’s ‘We Walk for Yorkshire’ walking challenge launches this May, providing the perfect opportunity to enjoy Yorkshire’s great outdoors and unite in one goal: a Yorkshire free from cancer.
To mark 100 years of Yorkshire Cancer Research, the charity is encouraging everyone in the region to step outside, come together and raise £100,000 to help bring more cancer cures to people in Yorkshire.
What recent news story has had the biggest impact on your business?
Early cancer diagnosis in England has reached its highest ever level, demonstrating the significant impact that targeted screening programmes have on finding more cancers early.
That’s why Yorkshire Cancer Research is funding vital screening programmes to ensure people in Yorkshire are diagnosed at the earliest possible stage. This includes a new £4.5m prostate screening trial, IMProVE, which will offer thousands of men in Yorkshire the opportunity to be screened.
However, there is still work to do, with some parts of Yorkshire having the lowest rates of people being diagnosed with early-stage cancers in the country.
What is your biggest ambition?
Yorkshire Cancer Research is developing a ten-year plan to map out its long-term future. This includes the charity’s goal to scale-up retail and fundraising to support research and services, with hopes to employ over 300 people.
The charity has also changed how it measures its impact, focusing on the years of life saved as a result of funding vital research and services. Work to date that has been funded by Yorkshire Cancer Research is estimated to lead to 5,300 years of life for people living with or beyond cancer.
What do you like to do in your spare time?
Nothing beats getting some fresh countryside air. I have a group of friends I go cycling with on a regular basis, which is brilliant for both my physical and mental health.
Yorkshire is a big and beautiful region, and I feel very grateful to live in a place that offers natural beauty, a rich cultural heritage and wonderful people.
CONTACT INFORMATION
Website: www.ycr.org.uk
Email address: Kathyrn.scott@ycr.org.uk
Telephone: 01423 501269
Instagram: @YorkshireCancerResearch
LinkedIn: Yorkshire
Dr Kathryn Scott in the new Yorkshire Cancer Research Centre at Hornbeam Park, Harrogate
Features
• Apprenticeships, Skills & Training
• Enterprise & Innovation
Unlocking opportunities
- apprenticeships and higher/degree level apprenticeships in
the UK
Apprenticeships are becoming increasingly popular as a practical and cost-effective alternative to traditional academic pathways. With options ranging from entry-level apprenticeships to higher and degree apprenticeships, these programmes offer hands-on experience, industry-specific training, and an opportunity to earn while learning.
Let’s delve into their benefits, tips for success, and expert opinions on why apprenticeships might be the perfect stepping stone for a prosperous career.
The benefits of apprenticeships
1. Earn while you learn
Apprenticeships provide a unique opportunity to gain practical skills while earning a salary. This reduces the financial strain associated with higher education, particularly in light of rising tuition fees.
2. Real-world experience
Unlike academic programmes, apprenticeships place learners in a real work environment. This exposure allows apprentices to develop valuable workplace skills, build professional networks, and gain insights into their chosen industry.
3. Pathway to qualifications
Apprenticeships are structured to include formal qualifications, such as NVQs, BTECs, or even university degrees at the higher and degree levels. This ensures apprentices are academically accredited while gaining practical experience.
4. Boosted employability
Employers value experience, and apprenticeships provide just that. According to government data, 92% of apprentices UK remain employed after completing their programme, with many offered permanent roles at their training organisations.
5. Diverse opportunities
From engineering and technology to healthcare and the arts, apprenticeships span nearly every industry. higher and degree apprenticeships particularly cater to sectors requiring specialised skills, such as finance, law, and digital technology.
Higher and degree level apprenticeships:
A deeper dive
Higher apprenticeships offer qualifications equivalent to a foundation degree or higher national diploma (HND). Degree apprenticeships, introduced in 2015, go a step further by integrating full bachelor’s or master’s degrees into the apprenticeship framework.
These programmes are designed to bridge the gap between practical and theoretical knowledge, providing apprentices with academic credentials while keeping them immersed in professional environments. Employers often collaborate with universities and colleges to tailor the curriculum to their industry’s needs, ensuring apprentices are equipped with highly relevant skills.
By Lucy Barnwell, (pictured) director of marketing & learner recruitment, RNN Group
Feature: Apprenticeships, Skills & Training
Key advantages of higher and degree apprenticeships:
• Zero Debt: Tuition fees for degree apprenticeships are fully funded by the Government and employers, alleviating the financial burden on students.
• Industry-driven learning: The curriculum is directly linked to industry requirements, ensuring apprentices graduate job-ready.
• Career acceleration: These programmes offer an alternative fast track to managerial or specialist roles, often bypassing traditional entry-level positions.
Expert advice for aspiring apprentices
1. Do your research
Understanding the industry and the specific apprenticeship programme is crucial. Websites like the National Apprenticeship Service provide comprehensive listings and resources.
2. Tailor your application
Treat your application with the same seriousness as a job application. Highlight your enthusiasm, transferable skills, and any relevant experiences, even if they’re from volunteering or school projects.
3. Communicate with employers
If shortlisted, make an effort to ask informed questions about the role, company culture, and career progression. This demonstrates genuine interest and initiative.
4. Embrace the challenges
Balancing work, study, and personal life can be demanding. Effective time management and a proactive attitude are key to thriving in an apprenticeship.
Employer perspectives
Employers often praise apprenticeships as a means of cultivating a skilled and loyal workforce. By investing in
training, companies can address skill shortages while nurturing talent that aligns with their organisational values.
Tips for employers offering apprenticeships
1. Be transparent: Clearly outline the programme’s structure, expectations, and progression opportunities.
2. Provide mentorship: Assign dedicated mentors to guide apprentices through challenges and help them integrate into the workplace.
3. Celebrate success: Recognising achievements boosts morale and reinforces the value of apprenticeships within your organisation.
Don’t forget you will be receive a lot of support from your local FE and HE institutions with this initiative.
Whether you’re considering an entry-level apprenticeship or aiming for a degree apprenticeship, these programmes offer a compelling alternative to traditional education. They combine practical experience with academic learning, paving the way for a rewarding career. For employers, apprenticeships represent an investment in the future workforce – one that promises innovation, dedication, and growth.
Feature: Apprenticeships, Skills & Training
Apprenticeships for South Yorkshire
Every year National Apprenticeship Week (NAW) celebrates the opportunities that apprenticeships offer to both employers and individuals. In 2025, NAW took place 11-14 February with a key theme of Skills for Life; skills employers need, skills individuals will develop.
From recruitment to supporting internal progression, apprenticeships offer employers training, education and support for new and existing managers and teams. For individuals they offer a route into employment and progression support during employment.
Key facts about apprenticeships
• There are over 700 apprenticeship standards available and all relate to specific job roles.
• Over 80% employers and apprentices are satisfied with their apprenticeships.
• 78% of employers report improved productivity.
• 93% apprentices that achieve go into work or further training - 92% stay in employment.
(Data Source - Department for Education, October 2024)
In 2023/24, over 339,000 apprenticeships were started across the UK, with more than 736,000 people enrolled in apprenticeships. Of those, only 23% were aged 19 or younger. Apprenticeships are available to individuals aged 16 and above, and employers can use them to recruit young people, develop existing staff, or hire adults.
Apprenticeships span a variety of sectors and job roles, including manufacturing and engineering, digital, health, construction, and science. They equip individuals with the necessary skills, knowledge, and behaviours required for specific job roles, employment, and career progression.
Apprenticeships are available throughout the region from a range of training providers. In our region, the South Yorkshire Apprenticeship Hub also supports employers by referring them to specific regional providers at www.southyorkshireapprenticeships.org. Training providers assist employers in identifying the right apprenticeship(s) for their business and, if hiring, support the recruitment process.
Working with the AMRC Training Centre, with engineering apprentices on level 4 and 6 apprenticeships including automation and controls, engineering maintenance, control systems, and product design and development, Unilever says “The impact our apprentices have had on the business has been significant in transforming and supporting our workforce.”
For small and medium-sized employers, there may be a small fee for training or, depending on the circumstances, no cost at all. Providers will explain the available options and ensure that employers can access any support funding. For employers who pay the apprenticeship levy, the cost is usually covered through this route.
It’s important for employers to understand that apprentices will need support in the workplace. This may include training on employer specific equipment, supervision, and overall responsibility as the employer. However, the benefits of employing apprentices can be substantial, including improved business performance, increased innovation, enhanced staff loyalty and retention, and futureproofing the workforce.
All apprentices are given paid time each week to study with their training provider. This may take place at a college, university, online, through coaching and mentoring, or through self-study and other methods. This ensures that apprentices are learning the skills, knowledge, and behaviours required to become qualified and valuable members of an employer’s team.
Skills shortages and the need to replace an aging workforce are ongoing issues across South Yorkshire. Businesses need to take the lead in supporting training providers and local communities to help fill these gaps. By collaborating with local training providers, employers can ensure that the apprenticeships offered align with local needs and they can genuinely contribute to the quality of education and training. Training providers are always seeking employers who can offer site visits, guest talks on job roles or their business, attend career events, provide real projects for students to complete, and even consider jobsharing opportunities that enable skilled and experienced employees to enhance learners’ educational experiences. Genuine collaboration between training providers and regional employers can add significant value to the experiences, development, and retention of local talent.
Apprenticeships offer fantastic opportunities for both our region, individual businesses and local people. Training providers will work with employers to discuss apprenticeships and other training options, ensuring businesses understand what’s available and can make informed decisions.
Use apprenticeships to recruit new talent, develop your existing teams, and future-proof your business.
By Jill Cooper, (pictured) executive director, South Yorkshire Institute of Technology
business case for innovation
The successful implementation of new ideas is crucial to helping a business retain its competitive edge. But how can a business adopt a culture of innovation?
Why innovate?
Innovation is vital for any businesses. It can help keep a company at the forefront of new developments and technology, which in turn can help it stay ahead of its competition, exploit new markets and improve its profitability.
It can also create opportunities for greater efficiency, establish new partnerships and produce a more engaged and productive workforce. Innovation can mean a standalone breakthrough – a totally new product or service, for example, or a series of smaller changes.
Start with your customers
Don’t innovate for innovation’s sake – you can waste a lot of time and money developing a product or service that your customers don’t want or need.
A great starting point is finding out exactly what your customers like about your product or service, and what can be improved. Are there any gaps in their lives that your service could fill? Could your product be cheaper, or easier to use? Conduct customer surveys and market research to generate constructive criticism and get an insight on what they want.
Get everyone involved
You may think that to be innovative, you need to assemble a top team of creatives, or that it should be left in the hands of the board or upper management. However, you shouldn’t limit your opportunities to be innovative before you’ve even begun.
Bringing different departments together can spark conversation, which in turn can lead to creation, as your staff mix with people they might not usually interact with. You may find that some of them have been waiting for an opportunity to have their ideas heard, or that a change of scenery can trigger new ways of thinking. Reward innovative ideas, as incentives can help encourage staff to think more creatively.
Figure out if technology is for you New technology can present incredible opportunities for businesses looking to innovate. Embracing technology can be as simple as moving paper-based systems to the cloud or selling your product online, or as technical as adopting cutting-edge tools such as artificial intelligence or virtual/augmented reality.
However, consider the fact that you don’t necessarily have to invest in the latest tech to be innovative. Coming up with a better way to streamline your workforce or generate new sales is just as innovative, and can be just as dramatic on your bottom line as developing worldchanging technology.
‘New technology can present incredible opportunities for businesses’
Don’t be afraid of failure
Adopting a culture of innovation requires businesses to be open to experimentation, but businesses must also acknowledge that not every experiment will prove to be fruitful. Don’t let the fear of failure put you off however –even the most successful companies have made mistakes or had projects fail. It is important to learn from your mistakes and use that knowledge to refine your ideas. You must encourage risk taking and experimentation among your staff too; create a support environment where your employees feel free to express their ideas without criticism, and don’t penalise those who try new ideas and fail.
Sector Focus
The latest news from South Yorkshire businesses operating in the Corporate Hospitality, Digital & Technology, International Trade, Legal & Finance, Manufacturing & Engineering and Skills & Training sectors.
Historic pub reopens its doors
The Peacock at Owler Bar, a historic Grade II listed country pub on the edge of the Peak District, near Sheffield, reopened its doors just in time for the festive season, following an extensive £350,000 restoration by Longbow Venues.
The Peacock was originally built in the early 1800s by the Duke of Rutland. For centuries, it served as a beacon for weary travellers along the old turnpike road to Chatsworth House and Bakewell.
The recent refurbishment, carried out by Concorde BGW Group, has
carefully preserved the inn’s historic charm while introducing contemporary touches. Original features, including solid oak floors, leaded windows, and timber beams, have been lovingly restored, while the addition of a new outdoor seating area offers stunning panoramic views of the surrounding Peak District heather moorlands.
The pub’s idyllic setting and welcoming interiors make it the perfect retreat for walkers, cyclists, and locals, as well as visitors seeking a quintessential Peak District experience. The Peacock caters for up to 130 diners,
ensuring plenty of space to enjoy its cosy atmosphere and exceptional cuisine.
The Peacock offers a menu crafted by Raymond Blanc-trained Executive Chef Adrian Gagea, focusing on seasonal ingredients sourced from local farms, heritage brewers, and artisan producers. Combining pub classics with global influences, the menu is thoughtfully designed to cater to a range of tastes and dietary needs.
The Peacock is the latest addition to Longbow Venues, an awardwinning collection of historic pubs and hotels in the Peak District.
Under the stewardship of Rob Hattersley, Longbow has become synonymous with exceptional service, warm hospitality, and outstanding dining experiences.
Longbow’s success has been recognised with numerous prestigious awards, including being shortlisted in the 2025 Peak District, Derbyshire & Derby Tourism Awards.
The Peacock marks a milestone as the first Longbow venue in close proximity to Sheffield, further expanding the group’s reach while maintaining its hallmark dedication to quality and hospitality.
MAIN PHOTO:Rob Hattersley and Stephen Atkinson, Longbow operations director
PHOTO CREDIT: AVIT Media
INSET: The newly restored Peacock restaurant
PHOTO CREDIT: Tom Hodgson Photography
Have you ever been on a cruise? If you haven’t then there might be a few myths that are stopping you in your tracks. Seasickness perhaps? Only old people cruise? Or won’t I be bored on a ship? But that is all they are... myths.
Let’s start with the incredible technology onboard now for stability. This makes seasickness a rare occurrence. And with bands to wear on your wrist too, you have nothing to worry about.
How about the age onboard? The average age of a cruise in the past year is 45, which is enough to tell you that this is not an old person’s getaway anymore. More and more people are
willing to venture out into this section of travel. You see, the truth is that the cruise industry is the fastest growing part of the travel industry right now. But why?
It is down to many things, but mainly because cruise ships are simply unique. There is one out there to suit everyone. If you’re a family looking for fun for the kids, many cruise ships offer pools and water parks, go karting tracks or even a rollercoaster.
Or how about the mature couple want fine dining and ballroom dancing? Or even a young couple who would prefer something lively and adults-only? It’s guaranteed that there is a cruise ship just for them.
Eighty per cent of first-time cruisers state that they would book another cruise – and with repeat booking rates like that, why wouldn’t you give them a try?
The cruise industry is set to just keep growing too, with five more new ships planned to launch this year alone - and with more planned for 2026 and 2027, there is no sign of the waves slowing down anytime soon.
The reality is, the people who say they didn’t enjoy a cruise probably didn’t book the right ship for them.
This is where we shine. We are experienced in cruises and have had much success in helping many clients find the right cruise for them.
Cruising in the right direction
By Joe Barber (pictured), personal travel consultant, Travel with Joe and Emily Ltd.
Sector Focus: Digital & Technology
Digital skills for the future
The digital landscape is rapidly changing. Social media, automation and artificial intelligence (AI) are all recent innovations that have required businesses to adapt and change – and there’s no doubt that there will be many more changes to come. So, what digital skills will you need to keep up with the technological advancements of the future?
Digital literacy
As the world becomes increasingly digital, it is important to have a sound understanding of digital matters. Digital literacy includes:
• Understanding current technology and how it can be maximised
• Keeping up with emerging technology
• Communicating and collaborating with others in digital spaces
• Knowing how to safely operate in digital spaces.
People who are digitally literate are able to access, understand and interpret online information, as well as effectively communicate in online spaces. They can also better tackle issues such as digital responsibility, online safety and identify misinformation.
Data proficiency
We are currently in the midst of what digital experts are calling the fourth industrial revolution. This is a movement defined by a wave of new technology that blends the digital and physical worlds – for example, smart devices and the Internet of Things (IoT).
All of these new technologies are supported by data, and so having the skills to understand data is incredibly important. Data can help you set and measure goals, improve your decision making and help you quantify risk. Knowing how to access the right data, how to interpret it and how communicate your insights to the rest of your team is vital to business growth, while a lack of data proficiency skills will leave you trailing behind your competitors.
Technical skills
Long gone are the days when technical skills were only necessary for computer programmers, mathematicians and engineers – as the world of work becomes more automated, and the use of technology in workplaces becomes more commonplace, modern businesses are able to increase their productivity and efficiency at a very rapid pace.
Processes that were once manual and time consuming can be carried out quickly and efficiently using digital tools and applications.
Proficiency in software, programming, coding, analytical tools and SEO are all technical skills that can save a business time and money.
‘We are currently in the midst of what digital experts are calling the fourth industrial revolution’
Awareness of digital threats
As the digital world has become more sophisticated, so too have cyber criminals. There is a common misconception that cyber criminals only target large, established companies, but SMEs face just as much risk, especially when you consider that their online security might not be as robust as a bigger firm’s. Types of online threats include:
• Phishing scams
• Digital impersonation
• Online privacy and data protection
• Data breaches
• Malware, ransomware and IoT attacks.
Having the right skills in place to protect your business can prevent a loss of data or having your online systems held for ransom.
Learning how to safely use digital devices and how to recognise and avoid cyber theatres is a basic first step, but problem solving – knowing how to protect your business if your systems are compromised – is vital.
Should disaster strike, you need the key skills to get your business back up and running without losing too much time and money.
Sector Focus: Digital & Technology
Are you utilising AI to boost your business productivity?
By Mike Smith (pictured), managing director, TwentyFour IT Services
Artificial intelligence (AI) is developing faster than ever before, and with it comes the opportunity for businesses to adopt these new tools into their daily workflows. Whether it be to enhance efficiency, streamline daily operations, or just compete more effectively against larger organisations. However, many businesses are struggling to understand just what AI might mean in their business, or how it could be used.
Small to Medium Sized Businesses (SMEs) represent around 99% of all businesses in the UK and the EU. For these businesses, maintaining a competitive edge within their respective fields, often against larger enterprises, can be a challenge in itself, however AI is a tool that must be grasped. But in what way?
Understanding the benefits of artificial intelligence, including machine learning & automation, within your business, may reduce
or remove time consuming manual tasks, reduce risk of errors, help businesses capture new opportunities, reduce waste, deliver services more smoothly and much more.
Chatbots and conversational AI have undoubtedly become among the most accessible AI-driven tools in the last couple of years.
Applications such as Microsoft 365 Copilot, ChatGPT, Google Gemini, and others, can handle straightforward (even quite complex) queries from customers at any time of day, responding with immediate answers rather than leaving people waiting. For example, our own “Neo” Chat Bot solution (available to TwentyFour IT Services clients) can address straightforward IT Support queries 24/7, even using automation to perform background fixes or providing guided support for users with these lower level support requests, passing more complex queries to our specialist team of support engineers, ensuring that
skilled employees dedicate their efforts to higher-level work that requires their specialist skillset.
These new AI tools can be used for more than just natural language ‘chat bots’. For example, AIpowered transcription services simplify time-consuming administrative duties. Tools like Copilot in Microsoft Teams transform meeting discussions into accurate, editable text, identifying action points, assigned to individuals, and store them for later reference: preventing information loss and teams maintain full clarity on objectives. So why dedicate an employee to document meeting minutes
Furthermore, everyday businesses tools such as Copilot demonstrate how integrating powerful AI, machine learning & automation tools with familiar productivity tools can revolutionise daily tasks for millions of Microsoft users around the world.
Whether that be drafting documents in Word, generating
pivot tables and visual reposts in Excel, summarising complex email threads in Outlook, or building presentations from other documents in PowerPoint. These time-consuming daily tasks become significantly simpler, faster, and productivity improves as a result.
There is no magic bullet, the secret is to take a step back and look critically at what is done, and how, within your business.
The integration of AI can offer immediate advantages.
At the Doncaster Business Showcase on 27 February, we will be hosting a talk for a wide array of SMEs to support them, adopting AI tools into their business workflows, and if you can’t be there yourself... we are always available for a chat.
Sector Focus: International Trade
logistics partner Choosing the right
Finding the right logistics partner is of the utmost importance for exporters. There is more to the role than delivering products to your customers – a good logistics partner should also be able to improve supply chain efficiency, effectively manage costs and enhance your customer service. Business Connect looks at what to consider when choosing a logistics partner.
Price
You may be tempted to choose the partner that is the cheapest, but be warned – a logistics provider that does not meet your needs or expectations could wind up costing you more in the long run. Normally the costs should include transportation, warehouse storage, packaging and shipping, but check that the pricing model is transparent and there aren’t any ‘hidden’ charges you may encounter. Is there a monthly minimum payment? Are you being offered an introductory fee that will be increased in a few months’ time? Do they offer money back guarantees if you’re unhappy with their service?
Reputation
There are a lot of logistics companies out there, so it stands to reason that some of them are going to better than others. The reputation of your chosen partner is important – after all, the reputation of your business stands to be affected by the competence and expertise (or lack thereof) of your supply chain. If your logistics partner does a bad job it will reflect badly on you, and you may lose customers because of their mistakes. Check online reviews, social media and testimonials.
Customer service
Alongside reputation, customer service is another key factor to consider. If something goes wrong in your supply chain, or if there are costly delays, you need to be sure that the issues will be communicated clearly and swiftly dealt with. Will your chosen partner make you feel like a priority, or will they prioritise the needs of larger firms? Will you have a dedicated agent to speak to, or will you be left to the mercy of a chat bot? Do they offer 24/7 customer service, or will any weekend issues be left until Monday morning?
Services & expertise
On the face of it, the primary service offered by a logistics partner is the transport of goods from one place to another. However, not every logistics partner will offer the same services, or the same level of expertise. Food and drink exporters will need, for example, a partner that can transport chilled and/or frozen goods, while partners that operate on a small scale will not be the best option for exporters that require largescale distribution. Keep in mind your particular needs and make sure your chosen partner can meet them.
Technology
Does your chosen partner offer the latest technology innovations, or are their operations slow and antiquated? Technology plays a huge role in smooth and efficient delivery, and a partner with extensive technology at their fingertips can help you save both time and money. Warehouse automation will provide you with up-to-date reports at every stage in the process and allow you track your shipments from warehouse to customer, while a web-based booking system will allow you to submit an order at any time, anytime, making the process much faster and smoother.
Safety & security
Your chosen partner will both store and transport your goods, so if you want them to arrive on time and in one piece, it’s vital that you check their safety awareness and operations if you don’t want to put your products at risk. Ask to see their storage facilities and enquire about their packaging and shipping processes. Are staff properly trained? How are accidents managed and mitigated? What security systems do they have in place to protect goods at every stage of the journey?
Sector Focus: International Trade
Sell to the world with support from UK Export Finance
British goods and services are known to the world over for their quality. Demand remains strong and local businesses in South Yorkshire are discovering the lucrative growth opportunities on offer through exporting.
Yet, we know that firms – particularly the smallest – can face challenges like accessing finance or getting the right insurances.
That’s where UK Export Finance (UKEF) can help. UKEF is a ministerial government department operating as the UK’s export credit agency. With over 100 years of experience, UKEF’s mission is simple yet powerful: to ensure no viable UK export fails for lack of finance or insurance, doing so sustainably and at no net cost to the taxpayer. It does this by providing guarantees and insurance to firms of all sizes enabling them to seize international opportunities and support economic growth.
Local success story: Slime Party Barnsley-based Slime Party UK produces a mess-free variety of sensory putty. With humble beginnings in the kitchen of its founder Ruby Sheldon, the business now supplies to some of the largest toy retailers in the world.
Slime Party UK struggled to grow its export business as a £150,000 turnover disqualified it from traditional trade finance packages. Ruby approached UKEF, which supported the company to access finance in conjunction with Newable Commerce, a non-bank lender specialised in supporting SMEs. Backed by a guarantee from UKEF’s General Export Facility financing scheme, Newable Commerce was able to issue a £55,000 facility to Slime Party UK.
Since securing the finance, the business has opened a new 15,000 square foot factory in Barnsley and is now looking to take on 50% more staff. The business will also use the financing to meet continued high demand from its export markets in Europe and the Middle East – notably in Lebanon, Malta and Ireland.
New financing will also help Slime Party UK as it looks to widen its product range with new lines including a ‘sensory squish-ball’ and collectables.
UKEF support is both extensive and flexible:
Working capital solutions
• The General Export Facility provides up to £25m so businesses can increase their overall export capacity
• The Export Working Capital Scheme provides targeted support for specific contracts
• Both schemes help companies manage cash flow challenges between paying suppliers and receiving payment from buyers
• Flexible terms and competitive rates make these solutions accessible to businesses of all sizes.
Insurance protection
• Cover against buyer insolvency or payment defaults
• Protection against political risks and economic instability
• Support for both single contracts and whole turnover policies
• Competitive rates in markets where private sector cover may be limited.
Bond support scheme
• Enables businesses to take on international contracts requiring tender bonds
• UKEF guarantees up to 80% of bond value
• Helps free up working capital that would otherwise be tied up in collateral
• Particularly valuable for businesses in sectors where bonds are standard practice, such as construction and manufacturing.
Support across sectors
UKEF’s support isn’t limited to traditional exporters. Whether it’s to sell goods, services, or intellectual property, UKEF can help. From Hampshire’s thriving maritime sector to its innovative technology firms, businesses across all industries can benefit from UKEF’s expertise.
Local experts
Knowing that navigating export finance can be complex, UKEF provides personalised support through its network of export finance managers. These experts offer:
• Free, impartial consultations
• Assessment of export finance needs
• Guidance on available support options
• Introductions to relevant financial partners
• Ongoing support throughout a firm’s export journey.
Success beyond borders
South Yorkshire’s location, skilled workforce, and diverse business community make it ideal for international trade. UKEF’s support can help transform these advantages into global success.
Ready to explore your export potential?
South Yorkshire businesses can contact their dedicated regional UKEF representative: Manuel Fantin –manuel.fantin@ukexportfinance.gov.uk www.ukexportfinance.gov.uk
Sector Focus: Legal & Finance Recognition for inspiring partner at Belmayne
Award win for family law team
The Sills & Betteridge family team were victorious once again at the recent LexisNexis Family Law Awards, where they won the coveted title of Family Law Firm of the Year. They were also shortlisted in a second category, Financial Remedies Team of the Year.
The team was recognised for the quality of its service and unmatched expertise across the family law spectrum including finances and child arrangement negotiations upon divorce or separation, Local Authority care proceedings, domestic abuse and family mediation. They were also praised for offering considerable charitable support in their local communities.
The ceremony, held in London and hosted by TV personality Lucy Porter, was attended by several key members of the firm’s 120 strong family team, including department head Helen Derry, who said: “This is such a proud award for the whole team to receive because it demonstrates the extraordinary efforts of our family law practitioners and the difference they are making on a daily basis, across all practice areas. The team deal with some of the most complex financial and children cases in the region, together with more straightforward matters with equal commitment and passion to achieve the very best outcome we can for clients.”
The award comes shortly after the firm’s announcement of their results in this year’s Legal 500 (the world’s most prestigious legal directory) with the family team achieving Top Tier status for the third year running. This is the highest ranking a legal team can achieve.
The managing partner at Dronfield-based financial planners Belmayne is being commended for the positive impact he is having on the firm and its staff.
Martin Birch is one of six people shortlisted in the Company Leader (up to 50 employees) category at the East Midlands Leadership Awards 2025.
It is the second consecutive year Martin has been in the running for one of the awards, which celebrate the achievements of regional business role models. He was shortlisted for the first time in the Mentor of the Year and Professional Services Leader categories 12 months ago.
‘I know the competition at the Leadership Awards will be tough’
Martin was appointed Belmayne’s managing partner in July, after seven years with the firm, and is spearheading a rapid period of growth. Three new members of staff have been recruited this year alone, including an established financial planner, taking the independent firm’s advisory team to 10.
He said: “It is an absolute honour to be recognised for the work we are doing to develop Belmayne. I am part of a fantastic team that is hugely supportive of our plans to help more clients. I know the competition at the Leadership Awards will be tough, but I am hopeful
the progress we have made this year will stand me in good stead for potential success.”
The East Midlands Leadership Awards are run by The Business Desk and are judged by an independent panel of regional professionals, representing a variety of sectors. The winners will be announced at a special ceremony held at the Crowne Plaza in Nottingham on 12 March.
Belmayne is celebrating its 20th anniversary this year and its partners have long-term plans that will help shape the next two decades.
Key to the firm’s strategy to help more clients is the recruitment of new and existing financial planners, all of whom will be mentored by partners, to ensure they share their ethos and commitment to customer service
Yorkshire among the top regions for administrations
Yorkshire businesses accounted for 10% of UK administrations in 2024, analysis reveals Yorkshire & The Humber businesses accounted for 10% of administrations in 2024 –the fourth highest region in the UK – according to analysis by law firm Shakespeare Martineau.
More than 1,700 UK businesses, 175 of which came from Yorkshire & The Humber, filed for administration last year – marking a 28% and five per cent increase compared to 2022 and 2023 respectively.
Retail, construction, hospitality, manufacturing and real estate were the worst-hit sectors for the second year in a row, collectively accounting for 55% of the 1,718 administrations.
With administrations approaching pre-Covid levels (1,794), an insolvency and restructuring expert has warned that ongoing tough trading conditions, rising geopolitical tensions and new tax burdens
geopolitical tensions and the impact of new tax burdens introduced in the latest budget, will intensify the pressures many businesses are already grappling with.
could tip even more businesses into financial distress.
Andy Taylor, partner and head of restructuring at Shakespeare Martineau, said: “In 2025, businesses across the UK will face an increasingly challenging environment, with a perfect storm of factors threatening to push more companies toward financial difficulty.
“Prolonged periods of difficult trading, exacerbated by
“The increase in national insurance contributions, coupled with the lower threshold for payments, will stretch cash flows for companies that are already operating on razor-thin margins.
“In addition to these financial pressures, many businesses are still dealing with the aftermath of the pandemic, inflationary costs and supply chain disruptions, which have left them more fragile and less able to weather the storm.
“It is crucial businesses do not bury their heads in the sand and ignore the signs of distress.
Proactively assessing financial health, engaging with advisors early and taking steps to mitigate risks will be vital in navigating these turbulent times.”
Helen Derry
Martin Birch
Andy Taylor
New CEO of SMH Group aims to build on growth
Yorkshire and Derbyshirebased accounting and business services firm SMH Group have announced the appointment of Jonathon Dickens as CEO of the business, with James Hartley moving to the role of chairman, effective immediately.
Having been at the firm for almost 20 years after joining as an apprentice in 2005, Jonathon has been instrumental alongside James in the firm’s strategic growth in recent years, completing multiple acquisitions since 2017 and expanding the group’s service offering to include commercial finance, mortgage brokering and wealth management.
With these changes, SMH is doubling down on its already successful growth strategy and its vision of becoming the leading accounting and business adviser in the region. Key to this is continuing to attract and retain the best talent, making it the partner of choice for
clients in the region, and continuing its current growth trajectory through a combination of organic growth and future M&A activity.
Jonathon said: “Our people are what makes SMH such a fantastic place to work and an equally trusted advisor to our clients. I hope to carry on the great work James and I have done together by continuing our growth trajectory into 2025 and beyond. On a personal note, I’d also like to thank James for being an inspirational figure, a true mentor and friend during our time to date at SMH and beyond.”
James will be moving to a strategic advisory position in his new role as chairman of SMH Limited.
James added: “Over the last 22 years, SMH has become a business we can truly be proud of, with an incredible team and clients.
“I look forward to supporting the business in a strategic capacity in my new role as chairman.”
Jonathon Dickens
James Hartley
Sector Focus: Manufacturing & Engineering
Henry Boot Construction appoints Lee Powell as CEO
Lee Powell (pictured) has assumed his role as managing director of Henry Boot Construction, part of Henry Boot, having previously served as CEO of the award-winning GMI Construction.
During his time at GMI, Lee led the company’s expansion in the Midlands and North of England, overseeing a range of largescale projects for major clients such as Siemens, Bruntwood and Muse.
He has also held senior roles at Wates Construction and Caddick Construction across a 28-year career in the construction industry.
As managing director of Henry Boot Construction, Lee will focus on growing and expanding the firm’s order book while continuing to uphold the company's strong values of health and safety, customer satisfaction and operational excellence.
‘The business has fantastic values and an outstanding reputation for quality’
Lee said: “Joining a highly reputable and long-standing business such as Henry Boot Construction was an opportunity I couldn’t miss, and I look forward to working with a very talented and dedicated team.
“The business has fantastic values and an outstanding reputation for quality. We will be looking to build on these strong foundations and continue expanding our reach further into the East Midlands and the north east of England.
“We’ll also be diversifying our scope – creating a balanced private sector portfolio to complement our heritage in the public sector, alongside expanding into additional sectors such as purpose-built student accommodation.
“As we face a rapidly changing construction environment, my focus will be on delivering exceptional outcomes for our clients, driving sustainable growth and ensuring we remain a trusted partner for both the public and private sectors.
“We will also strive to be a leading example in proactive compliance under the Building Safety Act, while also championing carbon reduction and wider sustainability initiatives.”
Tim Roberts, CEO of Henry Boot, added: “We are excited to welcome Lee Powell to Henry Boot Construction and I look forward to working closely with him. His extensive experience and leadership will be invaluable as we look to drive the business forward and build on our legacy of excellence. Lee’s deep passion for delivering high-quality projects aligns perfectly with our values and vision for the business.”
2025 is set to be a positive year for Henry Boot Construction, with the company leading several key projects across the East Midlands, Humberside and Yorkshire, including the £36m redevelopment of Rotherham Markets.
The appointment of Lee Powell as managing director coincides with the addition of James Smith, who joins as finance director. These appointments build on the addition of Chris Weathers, who joined as commercial director last year.
Chris has over 25 years’ experience in the construction sector. He spent 14 years at Caddick Construction before holding senior commercial roles within Tier 1 and Tier 2 contractors, including Wates Group and GMI. Chris is taking a hands-on approach, focusing on evolving the company’s processes and expanding its private sector portfolio.
James brings a strong background in finance, having worked in practice before entering the construction sector with GMI in 2012, where he progressed to the role of finance director.
Zonegreen protects rail depot staff
Technology developed by Sheffieldbased Zonegreen has been chosen from a worldwide field of suppliers to protect workers at Australia’s newest rail depot.
The safety specialists have joined forces with antipodean partner, Andrew Engineering, to install protective equipment at the new Mindyarra Maintenance Centre in Dubbo, New South Wales.
Three tracks at the entrance to the A$2.8bn purpose-built facility, have been fitted with Zonegreen’s road end panels (REPs), allowing personnel to prevent train movements on the road in which they are working via the firm’s datakeys. They are programmed with various authorisation levels to give supervisors greater control of vehicles coming in and out of the shed. Once a member of staff has logged onto a road, it is blocked by
Zonegreen’s DPPS control unit
derailers until they log off again.
Zonegreen has also supplied derailer control panels that will allow personnel to operate the Crowder derailers already installed on site and its Depot Manager
software, to provide a graphical overview of the protection system and a permanent log of activity for complete traceability.
Andrew Engineering has worked closely with both Zonegreen’s
engineers and main contractor, CPB Constructors, to install the equipment as part of the final stage of the depot’s development. It is set to open later this year and will be run by UGL who will maintain the new 29-strong Region Rail fleet there (117 carriages) for at least the next 15 years.
Christian Fletcher, Zonegreen’s head of engineering, said: “We have worked with Andrew Engineering for more than a decade on a number of key Australian depots and it has been a pleasure to combine our expertise once again on the Mindyarra project. The firm’s continued commitment to us demonstrates its faith in our ability to deliver the very best modular technology to automate safety procedures in rail facilities, eliminating the margin for human error.”
Sector Focus: Skills & Training
The importance of culture
By David Beattie (pictured), owner/CEO, Axudar Learning
During my career, I’ve worked in various industries including healthcare for more than 13 years and social care for more than 10 years. The one constant throughout my journey was the impact of culture.
“Culture isn't just one aspect of the game; it is the game.”
Lou Gerstner, CEO of IBM 1993 – 2002.
Here’s my take on what contributes to a positive culture:
Healthy values
Make sure that your values are more than a collection of fancy words painted on the wall or written into a company brochure. Make your values part of how you treat one another and how you do business.
That statement couldn’t be more spot-on. When I managed a large medium-secure psychiatric hospital, we had high fences and airlocks, and we had many procedures. Yet, what was most important in ensuring we had a safe, caring and effective service was how staff interacted with other staff, and how staff interacted with our patients.
For example:
If low levels of probity existed and this wasn’t addressed and if staff weren’t held accountable for poor conduct, then the high fences, the airlocks and the many procedures counted for very little.
Here’s why:
It all starts and ends with culture!
Transparent and ethical leadership
Be open, be available, and conduct yourself with integrity.
Accountability
Be firm, be fair, and be consistent with your team. Hold yourself accountable. You as the manager and leader set the example. As you behave, so your staff will follow.
Psychological safety
Staff should be able to voice an opinion without fear of recrimination. Encourage healthy discussion. These discussions can sometimes deliver great ideas!
Empowered decision making
Ensure that staff have the authority to make decisions commensurate to their job role. But be there to offer guidance and advice.
Thoughtful recruitment
Don’t fill a post just because you have a vacancy. Fill the post with the “right person”. Remember
– experience can be learned, but a poor attitude is very difficult to change.
Open and regular communication
This will help to ensure that staff feel part of the organisation, and not just “a number”. It makes a real difference to morale if staff know what decisions have been made, and the general direction of travel.
Staff wellbeing
Ask staff how they are, how their families are, ask about their hobbies, and so on. Show staff that you regard them as much more than just a “worker bee”.
Recognition
If a member of staff does something good, even if it’s relatively minor, management should be vocal about it and make sure their colleagues and others know.
Professional development
Ensuring that staff have opportunities to learn more, to develop in their role and to possibly be promoted.
Remember:
• A strong, healthy culture takes time and commitment.
• Maintaining a strong, healthy culture takes time and commitment.
• It’s 100% worth the effort.
‘Outstanding’ rating for children’s home
Dickson House, a specialist children’s home providing care for Deaf children in Doncaster, has maintained its ‘Outstanding’ Ofsted rating for the eighth consecutive year, cementing its position as a leader in specialised residential care.
Established in 2002, Dickson House provides comprehensive care for up to nine children, with six places in the main house and three in the North Flat.
The latest Ofsted inspection awarded Dickson House its highest rating across all three key criteria: overall experiences and progress of children and young people; how
well children and young people are helped and protected; and the effectiveness of leaders and managers.
Alexis Johnson, chief executive at Doncaster Deaf Trust, said: “We are immensely proud of Dickson House’s continued outstanding status.
“The report perfectly captures the exceptional care our team provides under the leadership of our exceptionally committed manager, Kate Warner. Their dedication to helping children communicate effectively and build lasting friendships has created a truly transformative environment.”
Dickson House rated Outstanding for eight years in a row
Sector Focus: Skills & Training
Why marketing and sales are critical for care businesses
By Georgia Hazelgrave (pictured), digital marketing and social media manager, Care ideals
At their core, domiciliary care services, care homes, nursing homes, and supported living services exist to provide quality care.
Yet, they must make a profit, so that they’re sustainable and can grow. Having a focus on the “business side” doesn’t mean that the “care side” will be compromised.
If the business side isn’t functioning well, the care side will inevitably suffer i.e. if the business is breaking even or making a loss, then there isn’t money to pay for staff training, to buy new equipment, etc.
Sales and marketing are critical elements of making any business successful. It isn’t by accident that many large providers in health and social care have entire departments focused on marketing, selling, and so on. In addition, the social care market is so significantly more competitive than it was just five years ago.
ADVERTISEMENT FEATURE
Irrespective of the size of a care business, an element of marketing, sales, and business development will ensure the brand is known and visible, so that possible referrers think about that care business when it’s time to look for a care provider.
Raising awareness and building trust
A good marketing strategy, in particular through social media and websites, will highlight the unique services and values offered by the care business, which helps to convey reliability and quality. The provider needs to understand what should be posted, when it should be posted and how to analyse the impact of what has been posted.
Acquiring
clients and referrals
Care businesses need marketing to reach prospective new clients and secure referrals. Those that invest
Intelligent Teaching in the Time of AI - Pun Intended
21st Century Educators is a teacher training company, with Maria Dumitrescu (pictured) at its helm. It delivers teacher training courses and communication strategies sessions to businesses. To find out more, visit: www.21centuryeducators.com.
Since Howard Gardner introduced it in the 1980s, the theory of Multiple Intelligences has been a breath of fresh ideas for educators looking at breaking away from traditional teaching. The naysayers have been trying to discredit it, along with those who wanted to apply it in their teaching.
No matter how much proof educators brought to demonstrate that it is THE way to adjust teaching for the new century and different learning preferences, it was all bagatelle-ised as empirical and fact-less.
Fast forward 30 year in the future and the “apparition” of AI. The naysayers, again, have been describing AI as “dangerous”, “undermining” the teaching profession and ultimately, an “improper” method to be used to mold young lives into responsible citizens.
What nobody wants to admit is that like any new trend or technology, AI is here to stay
So, instead of ridiculing it, bagatelle-ise it, making it the boogeyman, we should look at ways to put the necessary safety breaks and features in place to make it a safe tool to use. AI can and will save lives, improve cultural understanding and prevent and maybe even stop war.
But only if we, its creators, take responsibility for the lessons we teach “it” and apply our humanity to its code, by making sure it will never be used to damage, destroy or harm. The Hippocratic Oath is not just for the medical profession. It can be adapted to any who deal with lives and livelihoods. More about AI and teaching on ENERGISe, the new podcast brought to you by 21st Century Educators: open.spotify.com/show/7kFTWpPVdDwfx45LXIERfc
in targeted marketing efforts tend to rise to the top. Activities like SEO, engaging content, and community involvement ensure visibility to those looking for care services.
Navigating a very competitive market
Business development strategies, underpinned by robust marketing efforts, help organisations stand out by:
• Promoting USPs i.e. what do you have that your competitors don’t?
• Building a recognisable and trusted brand.
• Engaging with the local community to establish a strong local presence.
Future-proofing
Marketing and business development help sustainability, as follows:
• Maintaining a pipeline of clients, or a waiting list of residents.
• Anticipating market trends and adjusting services to meet
changing demands accordingly.
• Diversifying streams of income.
Improving recruitment and retention
A strong brand and clear communication about values, culture, and benefits make it more appealing to prospective employees.
Enhancing financial performance
Care businesses will increase revenue by gaining more clients, referrals, or keeping occupancy rates high. Positive word-of-mouth will lead to repeat business, at little or no advertising cost.
By investing in marketing and business development activities, care businesses bring value to their visibility and bottom line, but also create a structure that lends itself to better care delivery.
