Eyes on adhd

2022awareness Campaign

Branding website design

For my major project, I decided to focused on a cause of personal relevance. In the summer of 2021, I received a diagnosis for ADHD (Attention Deficit Hyperactivity Disorder). Understanding my ADHD helped me to understand myself in ways that I never could have before, and I have been able to move forward with meaningful self-improvement and with a less scathing inner critic.

My research revealed that many people (like me) do not receive an ADHD diagnosis until much later in life, and many others are never diagnosed. This is especially true for women and those assigned female at birth. Missed ADHD diagnoses can have dire consequences for ADHDers and those close to them. Surveys and intreviews revealed that ADHD is critically misunderstood and underfunded in Ireland, which leaves behind people in need. My project aimed to spread awareness of commonly missed or misunderstood symptoms of ADHD, which will ideally lead to detection, help, and a positive difference.

“Eyes on ADHD” uses simple design iconography to draw attention to the issue at hand. The expressive eyeballs are attention-grabbing, versatile, and relatable. All campaign posters and materials lead to the “Eyes on ADHD” website, which is full of resources aimed at helping individuals with ADHD whay not yet be able to seek treatment.