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CENTRAL NEW YORK’S PREMIERE WOMEN’S ONLINE MAGAZINE

PLUS...

- VISIONARY MINDS

SPECIAL

UNSTOPPABLE WOMEN WITH PAM DENTON

-THE POWER OF AN OUTFIT - THE FABULOUS WORLD OF LAURA MARINO - AND SO MANY MORE INSPIRING CNY WOMEN

ENTREPRENEUR/ HUMANITARIAN

Robin Hertz


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ROBIN HERTZ: ENTREPRENEUR/ HUMANITARIAN

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REGULARS

REGULARS

174

BUSINESS SPOTLIGHT HAIRCREDIBLE

148

CNY WOMAN WHO INSPIRES SONIA CONLIN ANA RACHEL RICHARDSON

70

WOMEN ENTREPRENEUERS INFINITE DESIGN STUDIOS

158

WOMEN SPEAK

116

FOR A GOOD CAUSE TRADES OF HOPE

218

TALENTED WOMEN

214

BEHIND THE SCENES TRINISHA LOVE

SPECIAL FEATURES

126

UNSTOPPABLE WOMEN DR PAM DENTON

192

WOMEN THINKERS

184 SCARE-A-CON

136

VISIONARY MINDS

226

238

SINGLE DOPE BLACK CHICK

230

CNY SURVIVOR

40

THE MAGICAL WORLD OF LAURA MARINO

HEART OF GOLD

FASHION & BEAUTY 78

FASHION FORWARD CELLA V BOUTIQUE

74

GLOW FASHION

318

FASHION FORECAST

122

GOT A MINUTE?

114

TIME TO FLY

206

SOMETHING FOR THE SISTERS

186

WOMEN WHO ROCK

222

FINANCIAL SPEAKING

282

GETTING SOCIAL WITH KATIE

66

HEALTHY WOMAN ELIZABETH WENDE BREAST CARE

30

CNY MODE STEPHANIE CAMERON

140

ASK THE DOCTOR

96

INVEST IN WOMEN

174

PARTNERS IN A JOURNEY

102

HER EDGE LAKISA RENEE

280

HEALTHY WOMAN

106

TALK WITH THE EDITOR PATRICIA RODRIGUEZ

196

MENTALLY THINKING

230

HER EDGE COURTNEY SMITH

32

CNY COACHING CORNER

164

ELITEMIND PRO

174 126

HEALTH & WELLNESS

214


{ FROM THE EDITOR }

“Style is a way to say who you are without having to speak.”

T

hank you Kelly Breuer, Publisher of Rochester Woman Online and now the all new Central NY Woman Online for granting me an opportunity of a lifetime as the new Editor of CNY Woman Online.

For those of you that don’t know me, I am Tammy Reese and I am ready to take my Journalism journey to new heights, while showcasing phenomenal women of Central New York. I am excited for our readers to be encouraged, uplifted, inspired, motivated and empowered. Kelly has created an profound platform covering Upstate and Western New York and now the Greater Syracuse and Central New York areas and beyond. I am thrilled to share this platform with our amazing audience and the world. And we have so much more to come!

T T

ON OUR COVER

On our incredible October/November launch edition of Central NY Woman Online we have Entrepreneur/Humanitarian Robin Hertz. The cover feature photoshoot was held at the home Robin and her fiance, actor Daniel Balwin in Central NY. Photographers were Michelle Dibernardo and Daniel Baldwin . Make Up was provided by LaKisa Renee and hair by Amber Judge.

Our collaborative launch edition will highlight women who overcame extreme obstacles, from starting all over, rebranding themselves and their business, having the courage to be different, battling cancer and domestic violence and more…. So many women with incredible businesses , events and talents you will see and want to learn from and connect with. We are here to show support that just may have been missing in your life. Last, but certainly not least, brace yourselves for our launch edition’s cover woman...Entrepreneur / Humanitarian and also Actor Daniel Baldwin other half, Robin Hertz. We are so ecstatic we are rolling out Central NY Woman Online Magazine with Robin and her incredible story. Read all about her starting on page [16]. The Baldwin family is a Central NY region treasure. We want to thank Robin & Daniel for their hospitality and support to our team and the publication. To all of our readers, thank you for your valued time and we hope you enjoy what we have put together for you ! You are going to love and enjoy our brand new publication. Welcome to Central NY Woman Online Magazine.

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{ A LOOK AT OUR TEAM }

PUBLISHER EDITOR-IN CHIEF CREATIVE DIRECTOR/GRAPHIC DESIGN PHOTOGRAPHY

Kelly Breuer Tammy Reese Kelly Breuer Charlene Mann Ford Christopher “Goodknews” Cardwell Clyde Andersen Michele DiBernardo

CONTRIBUTING WRITERS

Cheryl Kates-Benman Olga Monacell Alana Cahoon Bonnie Floyd Christina McDonald Tammy Reese Kierstyn Zaykoski Rebecca & Danielle Peplinski Devon McLeod Latoya Jones Whitnee Layne Natasha West “TrueJerZee” Chad Otar Dr. Pam Denton Michelle Dibernardo Srradha Prativadi

ADVERTISING SALES

Kelly Breuer & Tammy Reese

SOCIAL MEDIA DIRECTOR WEB DESIGN & MANAGEMENT

Visionary Minds The Next Design

Rochester Woman ONLINE is the premier professional woman’s online publication in the greater Rochester area. Our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, dining, lifestyle and personal perspectives, as well as a spotlight on local area women. The electronic magazines are distributed freely through your favorite app store and will be in your inbox electronically by the first week of every month. The publication is available free of charge. Please feel free to contact publisher Kelly Breuer at 585.727.9120 or you can email us at networkrocqueen@gmail.com. Download our current media kit at www. rochesterwomanonline.com. The magazine is published 12 times a year by Rochester Woman ONLINE. Copyright © 2017 Rochester Woman ONLINE. No part of this magazine may be reproduced or republished without the consent of the publisher. Rochester Woman ONLINE is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of Rochester Woman ONLINE and will not be returned.


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ROBIN HERTZ

ENTREPRENEUR/ HUMANITARIAN BY ACTOR/ PRODUCER/ DIRECTOR DANIEL BALDWIN I PHOTOS BY DANIEL BALDWIN & MICHELLE DIBERNARDO

PLEASE TELL OUR READERS ABOUT ROBIN HERTZ? Robin: I am a 52 year old woman, A mother of 2, Daniel Baldwin’s other half, a medical intuitive and a child of GOD. A medical intuitive? Robin: Yes, since about the age of 6, but it wasn’t until I was 32 years old that I figured out why I was and what my true purpose in life was to be. It was in a hotel room in Nashville that my grandfather came to visit me. I remember hearing his unmistakable voice, “Robin, in your prayers you’ve been asking what your ultimate purpose in life is. It’s that you are a messenger”. It was in my grandfathers words that early morning that I had my moment of clarity. You see, I had spent a lifetime already having what I call “Knowings”. They varied from complete strangers on the beach who I knew were going to drown to close family members who I could see were sick and didn’t know it yet. As a little girl until about

the age of 9 I thought everyone had these abilities, but by 10 I realized that no one else could see what I saw. It was due to this fact that I stopped sharing my visions with others unless I was very close to them. Oh and you should know, my grandfather who came to visit me that morning? He had passed away 16 years before.

and we had taken them for several years, but something wasn’t right. Something felt wrong. I wasn’t sure what it was, but I knew I was not supposed to go on this trip. Lorraine said, “We have to go, it’s for the kids.” Reluctantly, I agreed to go then a week before our departure I got very sick, the worst flu of my life. (Sometimes our bodies tell us). So there we were in Aspen Colorado my son Grant was 11 his sister Audrey 8 along with Lorraine her husband and their 2 children. For 3 days we skied and had a good time but I was never really at ease. I still had that feeling we shouldn’t have come.

After Nashville I spent the next decade evolving, honing and refining my gift. Learning to keep my ego out of it and listen openly. Let me explain. It was the winter of 2005 and my best friend Lorraine called me to plan our annual family ski trip. We both had two children the exact same age

Day 4 was our last day of skiing and the whole group wanted to go to a section called crazy train. I immediately said, “No!” The feeling of apprehension and anxiety was intensifying. I knew crazy train was a very bad idea. Against my intuition there I was heading down crazy train with little Audrey who kept falling down.

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{{ COVER COVER STORY STORY }} “Yes, my grandfather told me my ultimate purpose in life, my other half, Daniel Baldwin, convinced me that I needed to share what he calls, “My GOD given gift.”

By the time we finally got to the bottom I was totally surprised to see that no one else was finished with the run before us.

Grant had taken a 15 foot fall and landed directly on his back. Ski patrol medics were summoned and cleared Grant to ski on.

We waited for 15 or so minutes. I was getting very concerned.

Although the ski patrol had cleared my son I decided to take him to the hospital to get checked out.

Then they all came down the run at once. Lorraine skied over and said, “Thank GOD you didn’t see that’ Grant took a pretty bad fall. He went over what he thought was a hill, but was actually a jump.”

The emergency room doctor examined Grant and ordered x rays and a CAT scan. Grant was cleared and sent home. The doctor said, “you’re so lucky

he didn’t break anything but expect him to be sore for the next few days. That night as we were making dinner my sons only complaint was that his shoulder was hurting. I remember glancing at him and suddenly it overwhelmed me “they missed something, I’m bringing him back” A storm was in the forecast and the snow had already begun to fall. On the drive back to the ER I called and told the nurse that “I was there this afternoon with my son, I’m bringing him back. I know you

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COVER COVER STORY STORY }} } { {{SHIFT+CONTROL

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“Daniel calls me “Love Shine” I’m here to do both.0 ”

missed something. I need you to check all of his internal organs, like his spleen”. Two hours later, and a battery of tests, a ruptured spleen was being repaired in the operating room. After sewing up my son the surgeon came out and said, “you were lucky, 20

had you waited till morning he would have bled to death in his sleep”. That was the last time I second guessed a having a “Knowing”. So would you say you were a seer? Hmmm? I guess in some ways you could say that. I am primarily a medical

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intuitive. The problem is I don’t always have total control over it. I’ll see someone and it will pop in my head and come flying out of my mouth. One day I’m in a Wegmans and I’ll see someone who is in bad trouble medically. I’ll just walk up and tell them. There are also times when I have to look away because I can see


R STORY }

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“I am a 52 year old woman, A mother of 2, Daniel Baldwin’s other half, a medical intuitive and a child of GOD.”

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{ COVER STORY }

“The study of Breast Implant Illness and it’s ramifications are in their infancy. This is

this person does not have long to live on the earth. It’s so sad when that happens. What do you mean? It all starts by my looking at someone. If I see something? Then I scan them. It helps if they are open to it. I can many times tell what organ is in duress, what vitamins or minerals they are deficient in. What systems in the body are weak.

ago. I like many woman just wanted my nice full breasts back. You know, the ones pregnancy and nursing two children robbed from me. Little did I know that the surgery that emotionally made me feel better about myself was

Anything else you want our audience to know Robin? Robin: Yes, my grandfather told me my ultimate purpose in life, my other half, Daniel Baldwin, convinced me that I needed to share what he calls, “My GOD given gift” I have decided that they are both right. I am here to help. To deliver the messages I receive to those who want to listen and grow. I am here to serve. If you need to contact me, please don’t hesitate, I can help you. Daniel calls me “Love Shine” I’m here to do both.

What’s next for you Robin? I ’m s h o o t i n g a documentary right now. It’s about BII. (Breast Implant Illness)

I had my implants done over a decade 24

I will undergo my explant surgery this month and can’t wait to feel better again. If you need my help with this message me on my blog, twitter or instagram.

It’s like a super fast download of information and energy. I can usually come up with a pretty good treatment plan right away but if we exchange numbers and get a more in-depth medical history I can help them get better.

The study of Breast implant illness and it’s ramifications are in their infancy. This is a very real problem that has exploded on the scene worldwide in the last few years.

have become a bit of an expert in the field and am here to help anyone who needs it.

actually a ticking time bomb. With over 20 potentially toxic materials in the plastic casing alone, I have been on an quest since inception that has taken me to Europe and many many states in search of answers. I

CENTRAL NY WOMAN ONLINE :: OCTOBER/NOVEMBER EDITION 2019

Instagram AskRobinHertz Word Press AskRobinHertz@wordpress. com Twitter AskRobinHertz


{ COVER STORY }

s a very real problem that has exploded on the scene worldwide in the last few years. ”

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{ {{SHIFT+CONTROL COVER COVER STORY STORY }} } “I am here to serve. If you need to contact me, please don’t hesitate, I can help you. ”

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loaded lumber


{ CNY MODE }

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{ CNY MODE }

STEPHANIE CAMERON BY TAMMY REESE

OWNER AND DIRECTOR OF CNY MODE What part of Central NY are you from? Stephanie : I am originally from Montreal, Quebec but have lived in Manlius for the last 27 years

with some incredible people and projects, from talented designers, and photographers, to talent like Ron Perlman, Steve Martin, and Jeff Goldblum. I’ve also had the pleasure of working with The Red House Theater and so many local talent.

many here in CNY! I am also inspired by strong women, women leaders, and women that are confident. Two of my favorite quotes are from Coco Chanel who is also someone I admire very much. ”A girl should be two things, who and what she wants” “In order to be irreplaceable, one must always be different”

What inspired you to pursue a career in your field(s) It happened a bit by accident, I had done some modeling and acting when I was younger, before moving to CNY, when my daughter expressed interest I started looking for an agency to represent her. I was frustrated with the lack of management, so I decided to do it myself. It just grew from there.

What advice do you have for women wanting to pursue a career in your field ? It is not an easy field, so my advice is you better be passionate about it, grow thick skin, And never take it personally. What are you working on currently? Over the summer we did some events throughout CNY, promotions and brand ambassadors. We also did some casting for local commercials. I am most excited about expanding to Miami. We will be shooting a swimsuit calendar, along with booking talent for events there. We are going to be adding performers to our roster to include cirque, dancers, and pyrotechnics.

Any obstacles in your career you have overcome? Yes there were many obstacles, in the beginning it was making connections with businesses, finding enough work for talent, and finding talent that understood this is a business and clients expect professionals. As the business grew and we expanded into movies the biggest challenge has been providing enough talent for productions. The production companies are used to working in larger markets where they could hold a casting and have thousands lined up- the struggle in CNY is that our talent have day jobs, as there is not enough work yet to keep them employed full time. Scheduling is always a challenge!!

What are your biggest achievements? Stephanie: My 4 children are my best and biggest achievement

Anything else you think we should all know about how talented and amazing you are as an inspirational Central NY Woman? I would just like all women to be brave in their pursuits, we only have one life, so do what you love.

What are some of the highlights in your career so far? I’ve been very fortunate to have worked

Who are the people who inspire you in your field? Creative people inspire me. We have so

You can contact CNY Mode at cnymode@ gmail.com or DM on Facebook at CNY Mode

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{{ WOMAN CNY COACHING OWNED BUSINESS CORNER }}

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{ CNY COACHING CORNER }

MARKITA D. COLLINS BY TAMMY REESE I PHOTOS BY ERIK ROBINSON

C E RT I F I E D LIFE COACH/ ENTREPRENEUR/ BEST SELLING AUTHOR/ MINISTER Markita D. Collins is a lady, wife, mother, published best selling author of “I’m still old fashioned!”, entrepreneur – President & Founder of Kita’s Kookies, worship pastor, licensed minister, ordained prophet, certified life coach, international motivational speaker, relationship strategist, visionary and leader of Unbreakable Moments, Sound, CoFounder of The Unbreakable Experience Conference and Girl Talk with Kita. Currently Markita resides in Pennsylvania with husband Ali Shaun Collins and their four children. Through the power of social media, She has the ability to reach thousands of people every day and speak life to their situation(s). The world as we once knew it is no more; it is now in a constant state of chaos. Consequently, some people are prone to encounter life stressors. Markita’s great passion and purpose is to help pull people out of dark places, remind them of who they are and yet to become. Unbreakable Moments is a safe place where men, women, and teens’ lives are transformed. She have received countless testimonials from individuals professing the positive impact UNBREAKABLE MOMENTS had on their lives; changes were emotional, mental, and spiritual. “Let me help you by serving in a capacity that will shift the way you see and love yourself.” Let me help you heal and recover from past and present trauma and life stressors. It would be my pleasure to show you how to release the things that are preventing you from progressing in the following areas of your life: • personal

• business • ministry • relationships” What part of Central NY are you from? Syracuse (Let’s go ORANGE!!) Where do you stay now ? Southern PA What inspired you to pursue a career in your creative fields? My passion and love for people. I’m a

•Being featured in the Huffington Post •2x best selling book “I’m still old fashioned! on Amazon in several categories. •Having up 15k viewers at one time watch me minister and coach online •featured in a book collaboration “Tear the vail” which was also a best seller. •featured in a Simon and Shuster published book “Becoming a Life Coach” •Hosting several events and conferences What are some award achievements ? I was honored in Atlanta GA for my works as a coach, author, and leader. Who are the people who inspire you in your field? Dr. Princess Fumi Hancock Apostle Louis Dickens Marshawn Evans Daniels Dawniel Winningham What advice do you have for women wanting to pursue a career in your field ? Go for it! Make sure you love it! Study your craft. Do the work and it will work for you. What are you working on currently? Currently planning our conference, traveling to different cities and coaching women helping them “heal while they build.”

problem solver and I help people solve their issues. Any obstacles in your career you have overcome? Fear and rejection! Those two monsters tried to keep me from achieving success. However I was able to overcome them by praying, having clear thoughts, journaling, and being on the offense and not the defense. What are some of the highlights in your career so far?

Anything else you think we should all know about how talented and amazing you are as an inspirational Central NY Woman? Don’t let anyone tell you can’t break barriers. You can do anything you set your mind to. Great things and great people come Central NY! It all starts with one experience that can literally change your whole world. How can I serve you? I am here and waiting. Markita D. Collins www.markitadcollins.com www.unbexp.com

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{ CNY BUSINESS SPOTLIGHT }

PRECIOUS HANDS BY TAMMY REESE

Precious Walker is a native of Syracuse, NY. Married and mother of 3 boys and 1 girl age ranges from 7-18 years old. Precious is not only a licensed massage therapist and entrepreneur, but she is also an ordained evangelist. She is involved heavily in the community. She sits on the Greater Strathmore Neighborhood Association board and has accepted a position to coach track and field with Felder track and field club. She has also started her own continuing education course at BOCES OCM. What led Precious to become an entrepreneur was by not finding work anywhere post graduation. Bills needed to get paid. So instead of waiting on a job she created one. A master barber, Suntranna Allen gave Precious her first shot and from then on the generosity that was shown to her she paid it forward. Her business Simply Precious Hands is a medical based massage practice. Which focuses on pain and posture manageability, no fault 34

insurance patients, also provided is an weight loss treatment called Cryoskin. Simply Precious Hands will be in business for 8 years this coming November. Located at 404 Oak Street in Syracuse suite 102 .

When asked what does women empowerment mean to her she stated that “women can do great and miraculous things, besides giving birth. Even when I look back at how far I have come from

CENTRAL NY WOMAN ONLINE :: OCTOBER/NOVEMBER EDITION 2019

being a teen mom, single parent, to now a successful business woman is nothing short of what a woman can do”. Advice Precious has for women wanting to become an entrepreneur is if you have a passion to start a business, don’t wait until it’s the right time because the time will never be right. Some people may doubt your ideas of starting something new, but don’t even be discouraged by that because those same people will end up being the one to cheer you on eventually. Even after you start and things don’t go as plan DON’T quit, especially if you can’t imagine yourself doing anything else. There isn’t any successful entrepreneurs who has never failed what makes them different is that they learned from it and kept pushing. To contact Precious Walker email : precious@simplyprecioushands.net


{ CNY BUSINESS SPOTLIGHT }

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“If you have a passion to start a business, don’t wait until it’s the right time because the time will never be right.”


We are offering

50% off

our Massage Membership price. We offer a free consultation for Cryoskin. Treatment that is done on same day of consultation will get 50 % discount. Cryoskinis is a fat-freezing machine that promises slimming, cellulite reduction, and toning and is non-invasive and painless.

404 OAK ST, STE I SYRACUSE, NEW YORK 13203 (315) 818-4263 WWW.SIMPLYPRECIOUSHANDS.COM


THE MAGICA

Laura M


AL WORLD OF

Marino


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{ SPECIAL FEATURE }

THE MAGICAL WORLD OF LAURA MARINO L AURA MARINO AND THE POWER PUFF GIRLS MAKE FANTASY A REALITY. Sometimes...with a lot of hard work & people who believe in you, dreams really do come true. Celebrated fashion photographer Laura Marino, both produced and designed alongside co-producer and lead makeup artist Alexandra Axenfeld presented their first ever fantasy runway show in May 2019.

The Magical World of Laura Marino blended dancers, singers and theatrical performers with high- concept fantasy fashions for a show that left all of Central New York speechless. On May 18th 2019 in the rolling hills of Cazenovia NY at Owera Vineyards the show was brought to life!

Proceeds from this show benefitted the Golisano Childrens Hospital. “We thank each one of you that took the time to make this dream a reality. We are beyond blessed.”

This was Syracuse’s first ever fantasy, makeup, hair and fashion exhibition. The duo couldn’t be more thrilled with the outcome!

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laura marino

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{ SPECIAL FEATURE } “We thank each one of you that took the time to make this dream a reality. We are beyond blessed.”


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MAKE A STATEMENT

1823 Penfield Rd I Penfield, New York 14526


T...GO INCOGNITO!

(

585) 586-7846 I www.incognitomenswear.com


{ HEALTHY WOMAN }

MYTHS OF MAMMOGRAPHY BY ELIZABETH WENDE BREAST CARE

A screening mammogram is an important step in a woman’s preventative healthcare routine. Unfortunately, there is a lot of misinformation regarding screening mammography and breast cancer.

local patient population only 4% of the patients we diagnosed last year had a known gene mutation. MYTH Screening mammography should not

Below are the most frequent myths I encounter when dealing with my patients. Dr. Lisa Paulis, Elizabeth Wende Breast Care

Out of every 100 women who have a mammogram; 95 will be told that their mammogram results are normal, and 5 will be asked to return for additional mammogram and/or ultrasound testing. We feel strongly that women should be aware of these statistics to make an informed decision on how they weigh the risk of being one of the women who potentially needs additional workup versus the risk of not screening.

MYTH Annual screening mammography is only important for patients with a family history of breast cancer. THE FACTS Seventy-five percent of women diagnosed with breast cancer have NO family history of the disease. In the general population 12% of women will develop breast cancer in their lifetime and 42,000 Americans will die from breast cancer this year. Women who are at a higher than average risk due to personal or family history, prior atypical biopsy results, certain genetic factors etc. may benefit from additional screening (ultrasound, MRI) and/or genetic counseling. However, the absence of risk factors should not prevent a patient from pursuing screening imaging. In our 66

additional testing in order to determine a true result. In mammography, false positive results can mean anything from additional mammographic views, after which most patients will not require further workup, to ultrasound or minimally invasive biopsy procedures.

Of note, 12% of the cancers we diagnosed in our community in 2018 were in their forties.

be performed in younger patients (ages 40-50) due to false positive results.

MYTH Mammography is ineffective in screening for cancer in women with dense breast tissue.

THE FACTS A false positive is an area that appears abnormal on initial imaging but represents normal tissue on subsequent studies. False positives can generate

THE FACTS Breast density is determined by the proportion of fat and glandular tissue in the breast. The more glandular tissue a patient has, the more “dense”

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{ HEALTHY WOMAN }

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the tissue is graded. Each patient is assigned a breast density classification on their mammogram which ranges from entirely fatty issue to extremely dense glandular tissue. Small breast cancers can be harder to identify on traditional mammograms in patients with dense tissue, however a newer technology called tomosynthesis (3D mammography) spreads out the tissue to improve detection. Additionally, screening breast ultrasound provides another way to “see through� the density and find small masses. 68

Mammograms remain the most accurate tool available to diagnose ductal carcinoma in situ or DCIS which can be the earliest form of breast cancer we can identify. In patients with dense tissue, consideration should be given to screening mammography accompanied by ultrasound to offer the most comprehensive benefits of imaging. Major health organizations, such as the American Cancer Society, as well as our local imaging community continue to recommend that women

CENTRAL NY WOMAN ONLINE :: OCTOBER/NOVEMBER EDITION 2019

should be screened annually beginning at age 40. For more information go to mammographysaveslives.org and talk to your healthcare provider. As the first dedicated breast clinic in the US, Elizabeth Wende Breast Care has been serving the greater Rochester, NY area since 1975, with the latest technology and experienced breast imaging professionals.


EWBC now has Genetic Testing & Counseling in Rochester &Carthage. See our video at ewbc.com ewbc.com

SERviCES AT ouR CARThAGE & ROCHESTER offiCES Latest 3D mammography with results while you wait Screening ultrasound for women with dense breasts Diagnostic Evaluations Genetic Counseling Bone Densitometry

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(585) 442-2190 ewbc.com Batavia | Brighton | Carthage, Geneseo | Greece | Victor


{ CNY WOMEN ENTREPRENEURS }

DESIREE GOODWIN BY DESIREE GOODWIN

About Desiree Goodwin: • Born Desiree Antoinette Goodwin, On October 2nd, 1982, in Syracuse, NY. •Libra •Mother of 4

and with the beauty industry being a billion dollar industry, I knew I could capitalize off of it as well. It was perfect for me and I loved it! Having to face the tough reality of motherhood at a young age, I felt immense amounts of pressure to be

•Business owner/Entrepreneur •Lover of the arts, astrology, history, conspiracy theories, and COFFEE! •Obsessed with the fall season •Passionate, driven, ambitious, goal oriented, loving, compassionate, honest, trustworthy, loyal, a fighter, and a survivor •Owner of Infinite Design brand What inspired me to become an entrepreneur? I feel very blessed to have had the confidence in my talents, and to have known who I was and what I wanted from a very young age. I was born a lover of the arts, and all things beautiful- from fashion to home décor, makeup and hair, to entertainment. I just appreciated it and wanted to be a part of it all, somehow. I wanted to look as pretty as possible, had my destiny called. I started experimenting with my own hair first, then came friends and family. I soon found stability in my calling. I found something that not only complimented who I was, but I could work for myself, 70

all I could be for my children, because they didn’t ask to be here. I asked myself, “what legacy will I have to leave behind to my children, if anything ever happened to me?” That question alone was the driving force that put certain goals into action. My goal is to create the kind of wealth I would never have working for someone else.

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Type of Business? My business is a salon business. I’ve been a licensed, working, cosmetologist for over 16 years, and Almost 2 years a certified cosmetic tattoo artist. I specialize in all hair types, textures, and techniques..hence the name “Infinite Design”. I’ve had extensive training in educating other stylists, product knowledge, coloring, and extensions. I’ve worked in many different salons in my early years of my career; traveling, learning, growing, and taking bits and pieces of what I’ve learned with me along the way. I’ve traveled to hair shows and have taken classes to keep up with the latest hairstyles, techniques, and trends. I offer a variety of services, including but not limited to, natural hair care, waxing, coloring, cutting, relaxers, perms, extensions of all kinds, makeup, and now with a focus on cosmetic tattooing/ microblading. I also do events such as wedding party’s, photo shoots, or anything else someone would need my services for. I strive to be able to provide everything people need to embody the feeling of having infinite beauty. Location? I am a personal stylist, who works privately and independently from my home based, salon studio. I’m not open to the public, as it’s by appointment/


{ CNY WOMEN ENTREPRENEURS } “I feel very blessed to have had the confidence in my talents, and to have known who I was and what I wanted from a very young age.”

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referral only. This style/ method of running my business offers privacy/ exclusivity to my clients, allowing them to feel safe, comfortable, and at home in a clean environment. Waiting all day in the salon is now days of the past, because there is a no wait policy, that I continuously work hard to enforce.. to make sure people can get on with their day, while looking their best. Customer service is extremely important to me, so I work hard to provide it. Customer always comes first. What does women empowerment mean to me? Women empowerment, to me, means to support, encourage, empower, and uplift women of all shapes, sizes, and 72

color. We all share the same struggles, but one of a women’s greatest strengths is her emotions. We as women feel so deeply, are natural nurturers and care takers. We take on the weight of the world, our children, husbands, workforce, communities, and so much more. Our ability to love and forgive is unwavering. So, it’s important that we continue to take care of each other, by coming together and networking, creating opportunities for other women to win, supporting each other’s businesses, coming together for greater causes, and just acknowledging each other by saying “Hey, sis. I see you. You’re doing a great job” My advice to other women wanting to become an entrepreneur?

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I’d say “Search with yourself, and find out what you like to do/talents/hobbies, and find a way to capitalize off of them. Look for ways to build passive income. Brainstorm, get online, and do your research. Look for like minded people to connect with, and expand your ideas. Try to find available resources to help grow your future business(s). Put some money aside for start up costs, and other things you will need to run your future business (ex logo, website). Use social media as a tool to help connect with people, and promote your future business. Last but not least, just go for it!”


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{ GLOW FASHION }

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{ GLOW FASHION }

THE POWER OF AN OUTFIT BY REBECCA & DANIELLE PEPLINSKI I PHOTOS BY GLOW FASHION

Your clothing communicates volumes about you as a person. Without even realizing it, it tells a story about who you are. But style does more than just send a message to others, it impacts how a woman thinks about herself. When a woman makes a decision of what to wear, it truly sets the tone for her day. Research shows how it affects her behavior and overall outlook.

dress became a personal goal. In the crazy midst of raising kiddos, an idea became a vision and a vision became a reality. Every woman can

The power of YOUR outfit comes down to your personal taste and style. It could be that you feel most powerful when you are wearing something comfortable, it could be when you put on a pair of killer heels, or it could be when you wear something super trendy or fashionable.

The power of an outfit is connected to your mood, confidence and self-esteem. When a woman puts on a piece of clothing that feels great, fits well and looks amazing, it creates confidence because she feels beautiful. She’s in charge and ready to take on her day.

Ultimately, It’s about what you feel your absolute best in.

The power of an outfit inspired two stay at home mothers to start a conversation of opening a fashion boutique. Both women at one point in their life believed that mothers couldn’t dress fashionable or sexy. The idea of erasing the stigma of “mom clothes” and how mother’s

It’s an unspoken glow that radiates from within. All woman are familiar with this feeling. With a void in the market for clothing that fits this lifestyle, Glow wanted to inspire others by curating a special assortment that helps all women to feel like they are their best self every time they get dressed.

To contact Glow Fashion email customerservice@glowfashion.com

relate to that amazing feeling you get when you’ve nailed your outfit. CENTRAL NY WOMAN ONLINE :: OCTOBER/NOVEMBER EDITION 2019

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{ GLOW FASHION } “ The power of YOUR outfit comes down to your personal taste and style. It could be that you feel most powerful when you are wearing something comfortable.”

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the

POWER of an outfit www.glow-fashion.com

@glowfashionboutique

@glowfashionboutiques

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{ ROCHESTER WOMAN FASHIONISTA }

CELLA V BOUTIQUE PHOTOS BY CHARLENE MANN PHOTOGRAPHY

Cella V was started by a girl and her passion for styling! Having started out in my home, I would host parties and welcome the occassional shopper. But, my dreams were bigger...

||An Ode to Fearless Women|| Defined by no man you are your own story.

Hello Fall! Looking for something original?! Cella V boutique wants you to be who you are with trends that you’ll love to fill your closet and express your style!

With an investment in myself, and the support of my friends and family, I continue to grow. Still a small business, we are now located in a local salon and spa in Syracuse, New York.

I look forward to filling your wardrobe with younique yet affordable pieces.

What next? The sky is the limit! Cella V strives to add a layer of beauty that is already inside each and every woman with trends that are original to you. We carry an array of styles including young contemporary, festival, and boho chic. 78

all the things you cannot be, you smile and tell them I am both war and woman and you cannot stop me. -Nikita Gill

Blazing through this world, turning history into h e r s t o r y. And when they dare to tell you about

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For more information, please contact us at: 4971 Bear Rd Liverpool, NY Call (315) 4304093 cellav.boutique@ gmail.com http://www.cellavboutique.com


{ ROCHESTER WOMAN FASHIONISTA } “Cella V was started by a girl and her passion for styling!”

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KATE CARTINI BY TAMMY REESE I PHOTOS BY HEATHER AINSWORTH PHOTOGRAPHY

Kate Cartini - Investor

doesn’t make it right.

Kate Cartini grew up in Upstate NY and graduated from the Newhouse program at Syracuse University. After college, she spent a decade in the newsroom, where Kate learned how to combine research with the art of storytelling, and share stories in an environment with minute by minute deadlines that can only be compared to startup life. Witnessing the birth of Charlotte’s startup ecosystem, embedded Kate within the hustle of Boston’s high-growth activity, and then returned home to help rebuild Upstate NY through entrepreneurship.

Chloe Capital is a venture capital firm that launched in November 2017. Over the last two years we’ve been traveling around the country moving capital to women entrepreneurs in each city we visit. With 100 volunteers across the U.S. and a global network of 10,000 and counting, we’re now being recognized as a Movement to #InvestInWomen. What are some of the highlights in your career so far?

What advice do you have for women wanting to pursue a career in your field ? You don’t need a degree from Wharton, or Wall Street cred. You need to bring your experiences to the table, and take a seat.

I’m the Chief Operating Officer for Upstate Venture Connect, a nonprofit that promotes and celebrates entrepreneurship. We’re just off the heels of our annual Upstate Unleashed Conference & Awards at the Turning Stone. Over 400 people from across the state attended. I’m super proud so many women were represented on stage this year, including Elisa (Miller-Out) who received the David M. Ahlers Master Ecosystem Builder Award!

Any obstacles in your career you have overcome? The headlines are real. Only 2% of female founders receive venture capital funding.

Now, the innovations and people getting funded are dominated by the very narrow perspective of older, white, men. These men, as any early-stage investors should, unconsciously or consciously, are placing bets on who they know, and what they understand. It makes the risk less hard to stomach, and it’s understandable. That

Who are the people who inspire you in your field? My Chloe Capital partners, Elisa Miller-Out and Erica O’Brian; Joanne Wilson (Gotham Gal); Melinda Gates (Gates Foundation); and Katrina Lake (Stitch Fix).

What are you working on currently? Oh this, that and everything!

What inspired you to pursue a career in your field(s)? The Chloe Capital Movement, and our choice to become a new breed of venture capital was inspired by our experiences as women in media, technology and business for over 20 years. Each victory, and maybe more so the losses, propelled us to “man up.”

While there’s no one reason why the scales are tipped so aggressively, there are consequences for all of us. Studies show companies with women at the helm perform better. They grow faster (hire more) and produce greater returns for investors. Here’s another headline: Only 8% of partners at venture capital firms are women.

Influencers: Rising Star, Albany Business Review’s 40 Under 40

Pretty much all of 2019, aha! We made a BHAG (big hairy audacious goal) to visit 5 cities, in 5 months and make 5 investments... and we did it! Then we received a call from ECMC Foundation with an offer to extend our national tour to Los Angeles, New Orleans and Charlotte. This year alone we’ve reviewed thousands of applications from women-led companies, and connected hundreds of female founders with investors. Along the way we also invested in the most impressive women leaders who are disrupting major markets and changing the world. List any award achievements : Women Who Mean Business, Women on the Rising Honoree, The Business Journals’

I also enjoy mentoring startup founders and aspiring entrepreneurs, performing due diligence for other funds, and judging startup competitions including 43North’s $5M yearly competition in Buffalo. Anything else you think we should all know about how talented and amazing you are as an inspirational Central NY Woman? Pretty sure I tooted my own horn enough. Thank you for asking me to participate in the launch of your women-led venture! How can people contact you ? ChloeCapital.com UVC.org KathrynCartini.com

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“You don’t need a degree from Wharton, or Wall Street cred. You need to bring your experiences to the table, and take a seat.”

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{ HER EDGE }

LEAP OF FAITH BY TAMMY REESE I PHOTOS BY CLYDE ANDERSON

LaKisa Renee is a multitalented entrepreneur. She is the CEO of Lè Du Jour Beauty & Wellness, which provides makeup & skin care services, cosmetics, group fitness classes, apparel & wellness events. LaKisa also owns LaKisa Renee Entertainment, which provides services in media, press, public relations, film production, creative direction, hosting, castings and event coordination. Tammy sat down with LaKisa for an one on one interview.

natural that I would start a beauty and wellness company. With all my skills combined and love for helping others, my mission is to make people feel beautiful from the inside out. A little tidbit about me is most people don’t know that I was a poet and artist. I won awards for poetry and

What inspired you to be a business owner? I always wanted to have my own beauty company. I started out modeling first then ventured into doing make up. From there I started focusing more on it by going to beauty school. I attended and graduated from Continental School of Beauty in 2010 and obtained my NYS Esthetician License, I was apart of their first graduating class. As for Wellness I’ve always been very athletic and into fitness. I competed in sports throughout my school years and my Dad was a boxer. I started boxing which evolved into kickboxing, weight lifting & then martial arts. It was only

writing. I also wanted to be a doctor, while attending school to practice medicine I was scouted by Barbizon School of Modeling and that gave me the spark to pursue modeling, fashion and business. What are some highlights in your career?

aWinning Best Makeup Artist at the ACR Health Hair Blowout & Best in Character at Comic Con and awards for my community leadership in 2018. The numerous films I’ve worked on and acted in including working with Clifton Powell, Robin Givens, Dennis LA White, Jamal Woolard. Coordinating New York Fashion Week and one of the first international fashion shows in Syracuse. The festivals I’ve covered as press such as the NYC Hip Hop Film Festival, NYC Horror Film Festival, NJ Horror Con and Film Festival and most definitely the Tribeca Film Festival. Being on Essence Magazine, Wendy Williams websites and being invited to Dapper Dan of Harlem Gucci Atelier Studio connecting and having him as a fashion consultant are all some of my best highlights ever! What are some things you had to overcoming to start businesses? Starting a business is not as easy as people think. From having minimum support, realizing that strangers may support you more than people who know you personally. Also, paying for things out of pocket with no loans or

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{ HER EDGE } “ Surround yourself with great people that inspire you. Study your craft inside out, you can never learn enough. ”

grants, losing friendships can make things challenging....People don’t see the blood, sweat and tears, the sacrifices and pain due to building a brand and dealing with personal issues and family tragedies. Becoming the leader of my family, dealing with loved ones in and out of the hospital, relatives who’ve attempted suicide... Dealing with the best and worst experiences of your life at the same time and still having to push through it is a indescribable feeling. I believe I inherited a strong genes from my grandmother and mother that natural pushed me to keep fighting and never give up. I recently dissolved a company and partnership that I invested many years in. Having to rebrand, start over and deal with backlash was tough but everything worked out for the best and I’m in the happiest place I’ve been in my life. I now have two successful businesses and persevered through it all. People don’t see the behind the scenes, they only see the highlights. This is one of the reason why I was extremely honored to receive the 2019 National Women Of Strength Honorary Award. It was a wonderful feeling to know that someone sees my hard work and acknowledged that I was able to persevere and become successful despite my hardships. I found the 104

strength, stepped out on faith, worked hard and conquered my goals. There is so much more to come! What is some advice you have for women who is struggling with confidence? LaKisa: My advice to women would be to not get consumed by the images they see on social media and compare themselves to people in the entertainment industry. Everything you see is not real, many things are photoshopped. Beauty comes in all shapes, sizes and colors. Don’t let others determined what you look like or what you should wear, showcase your own style. Learn to love yourself just the way you are and be comfortable in your own skin. I use to have insecurities, but then I began to focus on self love, the things that made me feel beautiful and gaining more confidence. What is your advice for women wanting to begin a business? LaKisa: Find a business Mentor, go to networking events, find different classes, try to get help with grants and loans. Surround yourself with great people that inspire you. Study your craft inside out, you can never learn enough. Get a solid team and support system behind you. Just take that leap of faith, everything will work itself out. I did all of the

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above it and I don’t regret it one bit, it was the best decision ever. LaKisa loves helping her Community, donating her time and giving back to women, youth and families. Recently she Hosted the NYS Fair Pan African Village CJack Run Talent Showcase and Syracuse Black Expo. To contact Lakisa you can email her at Lakisarenee1@gmail.com Or at Robert Joseph’s Salon & Spa 114 Helen St. Syracuse, NY 13203 Owner/Hairstylist/aesthetician: Robert Harris website: www.robertjosephssalon. com for bookings or call LaKisa Renee 315-761-1120. Services: Hair, facials, body treatments (spa services) massage, waxing, makeup Specials available on website and Groupon


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PATRICIA RODRIGUEZ BY TAMMY REESE I PHOTOS BY MATT PETERS

Patricia C Rodriguez Actress / Model Utica, NY What inspired you to pursue a career in your creative fields? It’s something that I’ve always wanted to pursue, but I had forgotten about it years and years ago. Until a conversation with one of my sons in 2015 made me think different. I was talking with my sons ( who at the time was slacking in school) about pursuing his dreams, his goals. To never give up on them, to fight for them, not to let anyone or anything stand in his way. Well while I was having this conversation he looked at me with this look and said well what about you? I responded with what about me? his reply was “well you can’t tell me to follow my dreams and my goals and fight for what I want if you never did”, and I responded well that’s different. I’m a mom now my job is to take care of you. To make sure you have a good life. he said ..”well then you can’t tell me”. I thought about it for a moment and you know what he was right. I cannot tell him to fight for his dreams. I cannot tell him to never let anything stop him if I did. So with that in mind, I went online later on that day and looked up an audition because I was going to show him, that if I could do it he could do it too. I was going to lead by example. I got my first audition with a movie called “Plane Walker”. I happened to know the director Geoff Orlowski (I worked with him at Target) and even though I totally bombed my audition (at least in my mind I did )there was another director (Matt Peters) helping him with the auditions in the room with him that day. He later on called me and said I know that you came for the audition for “Plane Walker”, but you know, I would like you to be in a short film that we are shooting and entering in a film festival. I was wondering if you would

be interested and from that moment on here I am. Any obstacles in your career you had to overcome? Patricia: I have to say the obstacles that I have had to overcome was being able to juggle everything at once. Being a widowed mom of 7 children(one with special needs), working, running a household, finding auditions or filming was a little bit to throw around. Sometimes I might have had to give up a modeling job or an acting job or cancel an audition because I had to keep my priorities straight which is and always will be taking care of my family first. I feel that if something was meant to be for me it will be for me. And when it is my time it will be my time. I will not force anything or compromised my priorities. What are some of the highlights in your career so far? The highlight of my career so far is being able to see one of my films called “Turned Out” streaming on Amazon Prime. I turn on my TV and see it right there, that’s very exciting. That and also meeting Sid Haig. I’m a big horror fan. So that was amazing. He was a sweetheart. Any award achievements ? I won an award through Mad Angel Films for best beat down of Ryan Santiago. He is an amazing actor and very fun to shoot with. It was the first film I ever got to do. I really didn’t know what to do or what to expect . I just played it by ear The director said fall here, swing here and I did. I Love fight scenes I enjoy alot of action. Who are the people who inspire you in your field?

I have met a lot of amazing actors. I have to say though the one I really look up to is Mu-Shaka Benson. He’s absolutely amazing. Watching him in person especially, you can see him get into character, which seems so effortless for him. He’s so talented I would love to work with him again. What advice do you have for women wanting to pursue a career in your field ? My advice would be if it’s something you want to do, just do it. Go for it. Don’t wait. We are taught as women, mothers ,wives to kind of put ourselves on a back burner .We put our dreams, our wants or needs last. We put everybody else before us. And that’s not the case. We don’t have to do that. We can do all of these things. I know society says a mom should be doing this, a wife should be doing that, a woman should be doing this but at the end of the day we are capable of doing so much more without compromising our dreams. I had to learn that and maybe I learned a little later than I wanted to, but I learned and am still learning. So go for it! Never stop testing your ability or strength. You’ll be pretty amazed how much you can do. What are you working on currently? I am currently working on Hidden Secrets a film by Shamroc Dancil. Anything else you think we should all know about how talented and amazing you are as an inspirational Central NY Woman? For me...this is just the beginning. I have something to prove if not for anybody, but myself.. that I am not Limitless. To contact Patricia for bookings Pattygirlakamudusa73@gmail.com Instagram Patriciacrodriguezactressmodel

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“For me...this is just the beginning. I have something to prove if not for anybody, but myself.. that I am not Limitless.�


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{ TIME TO FLY LADIES }

DEVON MCLEOD BY DEVON MCLOED

A column by Central New York Native Devon McLeod inspires women to dream big and not limit what they can achieve. Devon is an NYU Stern School of Business Graduate, MLK Scholar, and NYC Director of the New York Institute of Dance & Education who has made her success landing a job in one of the most prestigious group of institutions in the world - Lincoln Center. Devon is an Associate of Major Gifts and Development at New York City Ballet. Dear Ladies, A big happy hello to y’all! Since this is our first go around of “Time to Fly, Ladies” I thought I might as well start from the beginning. My name is Devon, I’m a 24 year old biracial CNY native living in Manhattan. I was born and raised in Auburn, NY, Harriet’s free home and the site of my favorite place on earth: Wegmans. Y’all know what I’m talking about! Sidenote: there is a Wegmans opening in Brooklyn and I already have a field trip with my friends planned. Real talk, I’ve had it planned since they announced the groundbreaking in 2016….but let me get back on track. I live in an adorable (NYC code for small but livable) apartment with my roommate Sam who is also a CNY native, from Skaneateles. My days are filled by my day job as Associate, Major Gifts & Development at New York City Ballet in Lincoln Center. I just passed my two-year anniversary and I still get goosebumps when I sit on the iconic fountain, looking up at our Theater. I began my NYCB career fresh off of graduating from NYU Stern School of Business concentrating in Management and Organizations, with a minor in European and Mediterranean Studies. I was an MLK Scholar, Stern Orientation Leader, a student admissions ambassador, and Vice Chair of our student-led scholarship fund the 1831 Fund. I sat on the NYU

Stern Diversity Task Force and worked on diversity, inclusion, and equity policy. It was the most incredible four years I could have ever imagined, and I have a very vivid imagination let me tell you. Before NYU, I graduated from Auburn High School. I was President of the school choir, active member of our Business Association and student council, won a Maya Angelou poetry writing contest where I got to read it and meet her, took AP and college courses, and became absolutely expert at finishing my math homework on the bus in the morning. Now that might seem like a lot of background but to anyone who knows me, they’ll be wondering about an underlying thread that I haven’t mentioned yet. It’s a constant in my life that, no matter how much is on my plate, will always be there. The New York Institute of Dance & Education and the Kaleidoscope Dance Theatre. Since the day I was born, I have been part of these two incredible companies. Founded by my dad Sean McLeod, NYIDE and KDT work hand in hand to do some truly incredible work to uplift women, people of color, and any human who has ever been made to feel like they were not worthy of investment. You’ll find I refer to my time with these companies fairly often and while I don’t have every article planned out yet, I’m sure I’ll dive more into my work. Now that you have some background, let’s talk about why I’m here talking to you. I have to say my life is a dream. Living in NYC has always been my dream. I’ve been in this city for 6 years and I still get giddy and straight up skip down the street at least once a week. I work at one of the premier dance companies in the world. I went to my dream school, the only school I applied to, that I had loved since I was

three years old. But this dream has some sharp edges. There have been and still are moments that I feel so alone in a room for a number of reasons. I’m the only woman. I’m the only biracial woman. I’m the only one person of color period. Feeling that “otherness” for too long can make you feel like no one understands. Even when you have the support of a wonderful family and good friends you can still feel alone. I’ll say my journey as a biracial woman was a lonely one at times. Having your racial identity analyzed like a fun puzzle by those you just met, the guessing games of “which parent is the black one?”, the decision of whether you’re going to pull out the “McLeod is actually from the black side, I’m not Scottish. The people that owned my family probably were.” With a stranger. It can drain you, to go on that journey alone. But the ability to look up and see another woman, see another person of color and share that knowing smile of “I’ve got you. I see you. I feel you.” That can be the moment you need to push forward and continue the journey towards your joy. Almost everyone has a part of their identity that makes them feel like an “other”. My goal is to be that knowing smile that makes you feel like someone has got you, just by telling my story. I’m going to talk about some of the best days of my life, like my trip to Thailand with my best friends from school or the day I graduated from NYU. I’m going to talk about when I have run up against struggles, both here in New York City and home in Central New York. I’ll share old writings of mine, favorite photos, favorite recipes and products. My goal is for this to be an open book that my CNY sisters, that all my sisters (and brothers) can read and realize that none of us are alone. Even down here in the other NY with a C, I’ve got you. And with that ladies, it’s time to fly.

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{ FOR A GOOD CAUSE }

TRADES OF HOPE BY ZENIA MUNGER

Human trafficking, starvation, the economic orphan crisis, illiteracy, child brides, substance abuse, and the list goes on. These are just some of the injustices and atrocities that Trades of Hope has been tackling, one life at a time, for the last 9 years. My name is Zenia Munger and when I first heard of Trades of Hope during an online party in 2017 I was entranced. At the time I was a full-time working mom with a four month old and a three year old and a side-gig in a different direct-sales company. I “attended” the online gathering while holding a conversation with my mother-inlaw. We quickly started sending messages – “Did you see the post about the Mom’s in Haiti?”. She and I cried together as we heard the stories of hope. Stories of mothers giving up their babies so they would have a chance at a better life. Stories of people with handicaps that were being given opportunities for dignified work and honorable income. Stories of freedom, redemption, and hope through business? I remember going to work at my mother’s café that week telling my customers about this cool company. I was so excited about the products, the mission, and the concept, but I wasn’t looking for another project 116

in my life. They say that timing is everything. Last year when an email newsletter offered double hostess rewards it changed my life, and many others. Again I “attended” a party, this time I was the host. My friends participated, purchased, booked

a year before. She was particularly moved by the employment opportunities that Trades of Hope provides for member of The ARC at our packing facility in Florida. From the moment that I told her I was joining the company she told me she would likely be joining me on the journey. Kristina and I were just two moms. Each children working for our parents in their small businesses our whole lives. Each raising two kids and struggling with a sense of purpose beyond Mom, daughter, wife, employee. We didn’t know we were “looking” for more. But man, did we find it.

from that party and I decided it was time to take the plunge as a Compassionate Entrepreneur after seeing such success. My friend and co-worker, Kristina Slevin, had attended my Facebook party and fallen in love with the mission, the people, and the company just like I had

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Under the motto “Fashion as a Force of Good”, we’ve been working to change the world as partners with Trades of Hope since the Fall of 2018. We quickly discovered that while the financial benefit of selling Trades of Hope was nice, the opportunity to give back was far more life-changing. This is more than just a business. In honor of our sales Trades of Hope has gifted countless life-altering items across the globe. Our customers have helped us to donate things like chicks and fruit trees to families in Africa, so they will have a source of food and income. We’ve sent bikes to girls in Cambodia so they have a safe way to get to school, and even earned


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a full year scholarship for a young girl in Haiti to get an education. Kristina and I have found a new passion through Trades of Hope. We’re selling gorgeous, handmade pieces such as earrings, baskets, wallets, and purses that rival the quality and design of high-end designer brands, at a fraction of the cost. Arguably more importantly, we’re also educating consumers about the benefits and importance of Fair Trade and Slow Fashion. According to Fair Trade USA, “Fair Trade is a global movement, made up of a diverse network of producers, companies, shoppers, advocates, and organizations putting people and planet 120

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first.” Trades of Hope was founded with this movement at its heart. As a company, Trades of Hope puts people first, working always to create sustainable business opportunities both for our artisans and our partners. Kristina and I have been working diligently to spread awareness of the Fair Trade movement. In August we hosted a children’s storytime at the local public library, teaching children how they can change the world by purchasing (or reminding their parents to) Fair Trade. We plan to continue our outreach into the community by working with local retailers, helping them to learn more

about Fair Trade and how they can help improve our local ethical buying options. As Anna Lappé stated, “Every time you spend money, you’re casting a vote for the kind of world you want.” It is our hope that we can empower more consumers to think Fair Trade and to purchase with a purpose. For more information about how you can be a part of the Fair Trade movement contact Zenia Munger at mytradesofhope. com/zeniamunger or Kristina Slevin at mytradesofhope.com/kristinaslevin.


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{ GOT A MINUTE? }

WITH KIERSTYN ZAYKOSKI BY KIERSTYN ZAYKOSKI I PHOTO BY KIP MURRAY

“Got A Minute?” with Kierstyn Zaykoski inspires women to take a moment and see that success is not defined by the walls that surround you. As an international traveler Kierstyn will share stories of courage that allow you to leap into life. From dance to business, to touring around the globe and everything in between - this column is sure to have something of interest for any reader. Sharing the lessons of inspiration and action, women can learn by taking challenging journeys how to overcome, “Got A Minute?” is that quick read that will intrigue and explore. Kierstyn Zaykoski is the Director of Operations for the Reaching for Higher Ground Consulting, and is the Chair of IGNITE - Cayuga County’s Young Professional Group with the Chamber of Commerce. Originally from Watertown, NY, she currently lives in Auburn, NY when she is not traveling the globe. Hello Central NY Woman Online, Got a minute? I’m excited about this new Online Magazine, and discussing all the things that affect women of Central New York and readers from around the globe. My column is going to be a Life Journey column and I want to share my life travels with all of you. My name is Kierstyn Zaykoski and I travel a lot in my job while still getting to call CNY home. 122

I’m looking forward to sharing the insights I’m learning along my journey, and things that shout out loud that women and girls are important, that women and girls should take a moment to realize we shine even in our darkest moments. As a woman who works for a collection of companies that champion and promote women around the world, I want to be the example that we ladies can be anything, even if we are from CNY. Heck, especially because we are from Central New York. Central New York has been the home or the launching pad for countless women of change, Harriet Tubman, Cady Stanton, and many others. Women that not only changed their families, but the country and the world order along the way. As the Director of Operations for the New York Institute of Dance & Education, Reaching for Higher Ground Consulting, and a Soloist in the Kaleidoscope Dance Theatre, I am fortunate to work around the country and globe. However, one thing is for sure, I am as Upstate as they come. One thing I have always been reminded of, is the importance to remain rooted in these communities and connected to those that helped me become the woman I am. So with this column I’m looking to share inspiration and conversation with the women (and

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men) that make CNY what it is! I remember my goals, aspirations, and fear as a young woman growing up and wondering if I could truly make my dreams of becoming a professional concert dancer come true- that was with coming from Upstate. Well, YES! It took a bit of courage and a leap (no pun intended) of faith, but 6 and a half years later and now at 30 years old, I am able to live the best of both worlds - living in a beautiful apartment in historic Auburn, NY, working in between Syracuse and New York City, and all while traveling the globe dancing, teaching, and being inspired. Each time we meet in CNY Woman Online Magazine I will share a story from my travels, a challenge we can overcome together, or a question that I’ll toss to you for us all to ponder. At the very least perhaps it will be a conversation starter in your circles. Until next time, be sure to find your own way to ask yourself, “Got A Minute”? To contact Kierstyn Zaykoski email kierstyn@nyide.com


{ GOT A MINUTE? } “I remember my goals, aspirations, and fear as a young woman growing up and wondering if I could truly make my dreams of becoming a professional concert dancer come true- that was with coming from Upstate.”

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{ UNSTOPPABLE WOMEN }

INTRODUCING DR PAM DENTON BY DR. PAM DENTON I PHOTOS BY KATRINA GRADY BRAND STORYOGRAPHY

Dr. Pam Denton, Leadership Consultant and Transformational Speaker, specializes in activating higher performance in business with the female form of leadership. Her mind-body approach to empowerment has helped thousands of women transform into authentic and confident leadership, succeeding to become unstoppable in reaching her full potential. Dr. Pam, author of She Means Business, speaks globally about female empowerment for business success and the importance of evolved leadership for modern day advancements. She builds events for companies and her signature events are For the Love of Business Network, The Intuitive Expo, Transform Business Summit and Inspire Leadership Conference. More on Dr. Pam visit www.pamdenton.com Inspired to become an entrepreneur because she have always known deep inside of her soul that she was. It was a feeling of passion

that resonates from the inside out and there is no backing down with business challenges. It was in Dr. Pam’s first job out of college

that she realized working for a corporation was not for her. Dr. Pam Denton was designed to run her own business. Listening to an inner voice that told her

to step forward and lead as a businesswoman. When asked to elaborate about her business she stated “I vision, design and implement transformational leadership and business events that inspire collaboration, connection, creativity and team synergy for accelerated success in the modern age. We provide consultation for the strategy, speakers and facilitators and create with companies powerful change-maker events branded and messaged for business advancement. As a Transformational Speaker, I speak about the female form of leadership and coach female executives to evolve leadership strategies that activate higher performance”. Dr. Pam has been in business for 18 years. When asked what does women empowerment m e a n t o D r. Pa m she empathized that female empowerment is overcoming the odds and moving through the challenges of business and life with the female power tools

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of authenticity, connection, collaboration, intuition, and creativity. It is a process and unfolding, women leading with a sense of confidence derived from inner strength, purpose, and mission. Advice Dr. Pam has for women wanting to become an entrepreneur 130

is to step out fearlessly and allow the business journey to shape you into a strong and courageous woman who knows what she wants and decides how to go out and get what she wants. Surround yourself with positive people in community so you can walk through the challenges and succeed.

CENTRAL NY WOMAN ONLINE :: OCTOBER/NOVEMBER EDITION 2019

Dr. Pam Denton can be reached by email at drpamdenton@gmail.com


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{ UNSTOPPABLE { SHIFT+CONTROL WOMEN } }

UNSTOPPABLE WOMEN BY DR. PAM DENTON I PHOTOS BY KATRINA GRADY BRAND STORYOGRAPHY

5 Ways to Access Your Unstoppable Power for Success (without Being Relentless) Let’s set the Unstoppable record straight for women. Unstoppable is attractive and powerful and you can access your unstoppable power at any time. It does not mean that we are over-bearing, over-emotional or even relentless. Unstoppable is an inner power that drives you to live and lead a business and life of purpose.

and struggle? Your inner unstoppable is the focus you need to achieve great things in life, love and work. The unstoppable you, she is your advocate, best friend and knows exactly how you can succeed. So, why does being a Unstoppable Power have such a bad rap?

You, yes you, need your inner strength and unstoppable power to stand up for what you believe is right, to get what you truly deserve, and to achieve great things. You are valuable! You do not need to be mean or controlling to access your Unstoppable power. You can be unstoppable and still hold your feminine qualities of grace.

So let’s start to define the inner power that is your Unstoppable leader! The Unstoppable Woman is a leader who owns her authentic way, leads with full expression and no holding back. I know, this may sound scary but what if you could be 100% real and ditch the anxiety, fear

Female power is scary to people and so we tend to make the Unstoppable out to be bad when actually the inner Unstoppable is our motivator. No matter what, women need our inner Unstoppable for success! The Unstoppable Woman innately knows how to get the job done.

Many women stop ourselves because we don’t want to take up space, be seen or speak our truth. We avoid being transparent and real. Yet all of these, including valuing your power, are actions that create success. This is why we have added Unstoppable Women Column with tips and actions that make you powerful and successful as a female leader. In order to succeed in the modern world you have to lead, AND you need to be present and feel powerful.

world. She drives with a purpose and deeper meaning. The unstoppable woman wants to see the world become a better place for herself and future generations.

The inner Unstoppable is portrayed in society as successful and strong woman who, because she is strong is therefore also seen as mean, controlling and sometimes manipulative. The Unstoppable Woman has gotten a bad rap because she sees what she wants and she goes out and gets it. She has been blamed for female success, femininsm and male bashing. Yet, what she really wants is to share her passion with the

They are go-getters, achievers, CEO’s, speak up for what they want, leaders of change and use their power for achieving great things. It’s knowing what you want, asking for it, receiving it and achieving it. . THE UNSTOPPABLE WOMAN IS successful beautiful social wealthy strong powerful achiever lover healthy Your Unstoppable Woman is the one who is looking out for you and has your back at all times. The Unstoppable will not allow low self esteem, negativity or self sabotage to stand in her way. She will not back down for what she believes is right and she is NOT AFRAID of what people think or say about her. Here are 5 ways you can immediately access your inner Unstoppable and have immediate success!

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#1-Speak up: Your inner Unstoppable wants you to speak your truth. She wants you to talk, share and speak about what you feel. You deserve to be heard and have a voice. Do not hold back on your words they are powerful tools for your success. Positive words of encouragement can help you access success. #2-Know what you want: Spend time tapping into the power you have inside begin to understand your power and use positive affirmations. Start to discover what you really want from life. It could be emotional, relationship, money, or romance. #3- Believe in yourself: You deserve success. Start to believe that you deserve to receive. You deserve to have what you want. She wants you to deserve amazing things in life. 134

#4-Build Your Community: Become the Unstoppable Woman who associates with other women who can help you succeed, who want you to succeed. She wants you to have close companions. women who can help you believe in yourself and access great things from life. Start to create a small group of trusted Unstoppable sisters who you can bear your soul to and help you feel good about yourself. #5 Be Emotional: Women have gotten a bad rap for emotions. But without your feelings you will dry up and become cranky. Fear and shut down are not good for your inner Unstoppable and her desires. You need the emotional fire to feel your passion and power. This is what drives success.

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These inner tools will help you choose to be strong. They will give you the confidence to achieve great things in life, because you deserve to feel amazing about yourself. Dr. Pam Denton is a Speaker, Author and Unstoppable CEO of Intuitive Enterprises, LLC. Dr. Pam builds transformational events and is founder of Inspire Leadership Conference and For the Love of Business Network. One of Dr. Pam’s main platforms is speaking to business leaders about the female form of leadership and unstoppable power. For more information www.pamdenton.com


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{ VISIONARY MINDS }

MARIA MALDONADO-LEWIS BY TAMMY REESE I PHOTO BY A.J. WILLIAMS

Maria Maldonado-Lewis born in Brooklyn NY, raised in Schenectady NY came to Syracuse NY when she was 10 years old with her family. Attending all of the public schools in Syracuse, which include McKinley Brighton Magnet School, Clary, Lincoln, YMED, Fowler High School and Columbia College. Raised on the South Side of Syracuse on Brighton Avenue and South Avenue for most of her youth years. As a young lady there was very little life direction and not many goals in mind. Becoming pregnant with her son at the age of 15 and birthed him at 16 years old. After having her son she grew up really fast. Maria’s son changed her life for the better and being a young mom made Maria start dreaming and creating goals. Starting a beauty school in Downtown Syracuse at Contemporary Beauty School, but they closed down before she was able to graduate, so she found a job and started working at Family Planning Services for a few years and that is when Maria’s career started. Thanks to the mentors at the time Cynthia Pace and Dana Jackson at

the Results Program Maria started to volunteer at the Spanish Action League and Seymour Elementary through a great program called Americorps. After volunteering she stayed as a full time employee with The Spanish Action League and created a program called The

Festival Chair, Co Chair and Parade Coordinator for over 5 years, Jubilee Homes Showcase Sundays MC and Coordinator for over 4 years and MC for CJack Productions with Charles Jackson at The New York State Fair for over 7 years. With her husband Keenan Lewis they share 3 children Antwan DaysMy Marine, Kamari and Kiara Lewis. Keenan is a Supervisor for ACR Health in the Health Home Department, which is a program that helps families with multiple health issues.

Learning Program. It was dedicated for youth ages 12 through 21 to keep them in school, learn life skills, abstinence and counsel them and their families with anything they need and referred them to other Community Resources. Volunteering for many years in the Syracuse community at The Southwest Community Center as a MC for Juneteeth for over 3 years, The Latino

With her husband Keenan Lewis together they have started a radio program called I Know I Can Radio. Starting the Radio program in order to Uplift and Empower the Community. After noticing a lot of negative news and negative social media feeds they both felt the community needed some Positive Life skill real talk, Health and Mental Health discussions and tips and uplifting music with guest speakers from the community that will provide community resources. The radio program is every Thursday at 7pm. You can listen online at wvoaradio. com/ 87.7FM or Tune In phone App. To contact this Visionary Leader you can by emailing Mmmariam6@gmail.com

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{ ASK THE DOCTOR }

WHEN DO I START? BY CHRISTINA MCDONALD

BOTOX….WHEN DO I START? When should I start Botox? Is a question I often get asked. It is first important to know what it is and how it works. Neurotoxin, most commonly referred to as “Botox” is a neuromodulator that blocks the signals from nerves to muscles. This is a minimally invasive treatment used to treat static or dynamic lines. Static lines or “etched lines “as I refer to them, are those that are seen at rest, as a result of decades of consistent and sustained animation.

overworked, you are likely to see the wrinkles or lines at rest. If we are able to weaken or atrophy that muscle before it gets too strong, then we can prevent those etched lines resulting from many years of animation. In my opinion, I would say the average

Lifestyle choices, skin types, and ethnicity can affect and result in premature aging. Sun exposure and tobacco can result in premature wrinkles as well as pigment changes that age the skin. For example, darker skin tones tend to be more resilient and can sometimes get away with waiting a bit longer to start rejuvenating treatments Botox makes the top of the list of the five minimally noninvasive procedures done.

Alternately, dynamic lines are those lines present when the facial muscles are animated but not seen in the relaxed position. This questions often posed to me by current or prospective patients is: “am I too far gone?” or “am I being crazy to start this early?” Invariably, I am quick to point out that there is no exact age which is a hard and fast indicator of suitability for use of Botox or equally a cutoff age when it would be too late to start. As neurotoxin has become an increasingly household term and its taboo mystique lost much of its allure, the recommendation amongst most providers is that if you are able to start younger it can be considered a preventative treatment. The analogy I share with my patients is that facial muscles are not unlike other muscles in your body. When they have been

more mature age, such as in their early 50’s to 60’s to start treatments, this generally means that it may require more product and will take a few treatments to achieved the desired results of dissolving the etched lines that are present at rest. While you will see improvements in brow portion, fine lines soften the area treated, look more refreshed and rejuvenated, you still may see some etched lines even though the movement in your face is dramatically less. I advise clients that consistency with treatments will soften and resolve etched lines over a period of 2-3 treatments.

age to start considering the benefits of neurotoxin would be somewhere in your late 20’s to early 30’s. Younger clients typically require less neurotoxin, commonly referred to as “baby Botox” to reflect a less aggressive treatment. In terms of waiting until someone is of a

There are currently four neuromodulators that are available in the United States for prevention and treatment of wrinkles. Botox (onabotulinumtoxn A), Dysport (abobotulinumtoxin A), Xeomin (incobotulinumtoxin A), and lastly Jeuveau (prabotulinumtoxin A). All of these treatments generally perform the same function which is to temporarily resolve wrinkles on the face. All have a slightly different formulation, but ultimately they all last approximately

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3-6 months depending and wear off gradually.

but they often work similarly when it comes to facial aesthetics.

I am often asked, are these treatments safe? I advise my clientele that Botox (onabotulinumtoxin A) use was approved by the Federal Drug Agency in 2002 and since has been studied and tested in other arenas. The other neurotoxins were approved in the years to follow. Botox specifically is also known for the treatment of migraines, hyperhidrosis and many other applications as well. Not every neuromodulator has been clinically tested for other disease processes

Here at Vega MedSpa, we endeavor to carry different products. While the end goal is common, the application of the product may differ depending on clientele preference and or consultative determinations. My goal is to work with you individually to customize your treatment needs based on desired objective, past medical history, concerns, and prior experience with other products or neuromodulators. While there are typical amounts that are used for

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rejuvenation of different areas, every face is different. The length of time or the years that someone may have used the product could greatly change the amount of product or units that is used as well as placement and location. At Vega our commitment is to make your individual needs our #1 priority to achieve your desired goal whether it be no movement or some movement to achieve a result that is considered to be more “natural.� Our goal At Vega MedSpa, is to enhance your natural beauty.


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{ CNY WOMAN WHO INSPIRES }

SONIA CONLIN BY TAMMY REESE I PHOTOS BY VANESSA DEFELICE BATTLES

AGE AIN’T NOTHING BUT A NUMBER Sonia Conlin Actress/ Model/ Singer/ Songwriter Watertown NY

Among others, she finished a short movie with Award Winning Director and Emmy Winning Composer Tyrik Keyz Washington for which role she was awarded Best Supporting Actress twice, and the controversial full length movie

Sonia Conlin is an Italian bilingual Actress and published Model. Born and raised in her native Italy she moved to the States with her husband and children in late 2000. She is an Actress with much versatility and adaptability created by her numerous military moves. She played piano and sang from an early age. She abandoned music later in life and did some theater in High School. Once she met her husband she ended up just following him around the world and raising the children. She did and USO production in Europe, a musical, Once in Love with Loesser. This for her was a chance to pick up again the love of her infancy and dance and sing along with her acting. As the children started to go their way she decided to finally find her soul again and pursue her entertaining passion. She has been working very actively in Indie movies and gaining momentum with more and more challenging parts, trying to get out of the box and embracing roles that allow her to show the full range of her emotions as an Actress . Sonia won several awards as Best Actress and Best Supporting Actress.

The Awakening” Based on the true life of Matthew Carter and the Amazon top selling book with the same title. Published on I-dare Magazine in October 2017 and on TR Magazine on November 2017 issue. Most recently she had a cameo in Hail Mary! alongside Eddy Mekka now available in most platform to view and most recently she was featured in Jeff Goldblum most recent movie “The Mountain”. In her “spare time” she loves to go to theatre and support her fellow Thespians. She also enjoys the summer and winter sports and always finds a way to refine her personal skill. As of late it also relaxes her to write as she found it to be a very good therapeutic form of expression and was able to finish her first short movie that is in pre-production and will also be her first directorial work.

27 Matches, about sex trafficking, from Yellow House Media. You can also have a taste of her comedic side on “Kindhart” by Matthew Soule for which role she won three Best Actress Awards. She is also cast in the movie “War Angel:

In the past, before getting busy with acting and modeling, she taught Italian at the local college and also on line for the air force. She is also the Broker/Owner of her Real Estate Brokerage “All American Real Estate NNY LLC” and is very skilled at managing people and tasks. Most recently she was the recipient from

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{{ CNY WOMAN WOMAN OWNED WHO BUSINESS INSPIRES }} “ Well I am just a woman who decided I am worth it and I hope I will inspire many expiration to

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{ CNY WOMAN WHO INSPIRES } other women in pursuing their dreams because age is just a number and there is no creativity. ”

The American Institute of Real Estate agents as 10 Best Real Estate Agents for Exceptional and Outstanding Client Service for New York 2019. Conlin was asked from Snowtown film festival to be part of their screening team, to which she said yes. In the past she was part of the education committee for the Jefferson Lewis board of realtors and was the chair for the Fair Housing Committee . While military wife she received the Molly Pitcher Award. The Honorable Order of Molly Pitcher is also bestowed by the U.S. Field Artillery Association (USFAA) and the Air Defense Artillery Association (ADAA) to recognize military spouses (historically women) who have voluntarily contributed in a significant way to the improvement of the U.S. Field Artillery or Air Defense Artillery Communities. Last but not least she has been part of Visionary Minds Public Relations and Media assisting with hosting, videography and public relations because she feels Visionary Minds is a business aimed to recognize showcase and empower women, minorities and people who found great achievement despite great adversity and recognize their ability and bring visibility to all of those unsung heroes among us. Talk With The Editor Tammy : What inspired you to pursue a career in your creative fields? Sonia : I have always wanted to be an entertainer since a young age, I used

to sing in front of my parents guests and entertain them. But life took me in a different direction and I married and had children. Once my children become adults I felt I was incomplete and needed to follow my heart so I pursued my childhood dream.

Tammy :Who are the people who inspire you in the business?

Tammy :Any obstacles in your career you have overcome?

Tammy :What advice do you have for women wanting to pursue a career in your field ?

Sonia : Many obstacles every day, from living far away from most acting and modeling hubs, to be considered too old and short for modeling or starting a singing career, but here I am I have decided that I want to just simply live my life doing what I love. So I don’t listen to stereotype negativity and instead of asking myself “why?” I tell myself “why not?” Tammy : What are some of the highlights in your career so far? Sonia: I have been part of many movies that are available to see in various platforms and was able to act alongside Eddie Mekka and Jeff Goldblum to mention a few. I have also been able to work alongside award winning directors like Tyrik Washington and I have been featured in several magazines. Most recently I was featured in News In Entertainment in their May 2019 issue. Tammy :Any award achievements? Sonia: I have won several awards for Best Actress for my acting, and now my music video for my first song “Catching Butterflies” has been selected already in a film festival.

Sonia: In the business what inspire me are women like Audrey Hepburn, Lady Gaga, Taraji P Henson, Alicia Key and the iconic Marilyn Monroe.

Sonia: Just do it. Learn to listen to your heart and not to external voices and most of all believe in yourself. If you don’t, no-one else will. Focus on your goal. And remember you as a woman are awesome! Tammy :What are you working on currently? Sonia: Currently I am working on marketing my first song, and I am finalizing my second song. I am also in pre-production for my first directorial project. I also just booked a couple of roles in two different movies for which I can yet talk about. Tammy : Anything else you think we should all know about how talented and amazing you are as an inspirational Central NY Woman? Sonia: Well I am just a woman who decided I am worth it and I hope I will inspire many other women in pursuing their dreams because age is just a number and there is no expiration to creativity. You contact Sonia Conlin for bookings at her website www.soniaconlin.com


{ CNY WOMAN WHO INSPIRES }

ANA RACHEL RICHARDSON BY TAMMY REESE I PHOTOS BY ALGUIRE PHOTOGRAPHY

BUSINESS WOMAN, ACTRESS AND ACTIVIST Ana has been acting since she was 5 years old and acting professionally since 2008. Through high school, Ana was a proud member and cast captain of the Media Unit, a local Performance and Production Troupe that p ro d u c e d a local television program “Rough Times Live” and over 60 stage performances a year on topics of teen concern. Ana later graduated Suma Cum Laude from SUNY Oswego with a double major in Theatre and Broadcasting. After college, Ana became a News Reporter for WKTV, and quickly found that while she enjoyed writing and being on television, it ultimately wasn’t the job for her. She then transitioned into a professional role and has been working in management for the largest rental car company in the world, ever since. Ana still loves to act and perform in commercials or whatever other media she can, but she finds that working 152

a professional business role is also extremely rewarding. Ana is also a very outspoken equal rights activist.

“When women succeed, nations are more safe, secure and prosperous,” President Barack Obama.

Women empowerment to Ana translates to women having choices in life, whether that be lifestyle choices, career choices, political choices, etc. It’s right to choose what you want your life to be. In the US, women

There are so many different women throughout history that have inspired and empowered Ana. Activists like Harriet Tubman and Rosa Parks believed in equality for all, black or white, men or women. They risked it all to give others a better life. Leaders like Indira Gandhi the first female Prime Minister of India, and Queen Elizabeth I, who is considered one of the greatest monarchs in history, showed that women are powerful and can lead a nation to victory.

didn’t always have the right to vote or own property, and didn’t always have access to education or career opportunities. However, equality isn’t a pie. Just because women have more rights now than before, it doesn’t mean that men have less, it’s just about leveling out the playing field. Ana truly believes that when women are have a seat at the table, it benefits everyone.

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Also artists like Maya Angelou, Ella Fitzgerald and Frida Kahlo showed how truly talented and beautiful women are, while inspiring generations to come. These women, and so many others, have empowered Ana through their strength, leadership and talents. Ana feels young girls in CNY need role models that can appeal to different strengths, role models that are pioneers, athletes, artists, activists, scientists, professors. There


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“For women of CNY and women everywhere, you can do anything you want, you can be anything you want. You are strong, brilliant and capable beyond measure. Let’s shatter those glass ceilings”.


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{ CNY WOMAN WHO INSPIRES } “Woke up feeling like I just might run for President, even if there ain’t no precedent... I’m about to add a little estrogen.”

are so many amazing role models for young girls and she handpicked a few of her personal favorites. 1. Malala Yousafzai, a Pakistani activist for women’s education. At 17 years old, Malala was the youngest person to win a Nobel Prize. 2. Serena Williams, who absolutely dominates in tennis, has won 23 major single titles. Williams proves that women can do anything, even win the Wimbledon. 3. Rupi Kaur, NY Times best selling author of “Milk and Honey” and “The Sun and Her Flowers.” Kaur is the voice of women who had their voices taken. She is an incredible poet and role model, gaining considerable steam on Instagram- where she posts her poems and drawings. There are also amazing female role models that aren’t public figures. A role model can be as simple as a

wonderful teacher, artist, activist or even mother. There are so many women who have impacted CNY. For example, Matilda Joslyn Gage aided in the Underground Railroad from her childhood home in Fayetteville and was later a writer and speaker for women’s suffrage. And Karen DeCrow founded the Syracuse chapter of the National Organization for Women in the 60s, fighting for equal pay. Further Ana reflects on some social issues that still impact women today include access to free/affordable healthcare, sexism and genderbased discrimination, and affordable childcare. She thinks it’s wonderful that we’ve made so much progress. I believe it’s a testament that, in 2018, 255

women ran for office. Moreover, Lizzo, an artist who sings about songs centered around feminism, has become a mainstream singer. “Woke up feeling like I just might run for President, even if there ain’t no precedent... I’m about to add a little estrogen.” Regardless of small victories like this, we still have a long way to go. “For women of CNY and women everywhere, you can do anything you want, you can be anything you want. You are strong, brilliant and capable beyond measure. Let’s shatter those glass ceilings”. - Ana-rachel Richardson. To contact Ana-rachel Richardson email arichar5@oswego.edu

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DEKA DANCIL BY TAMMY REESE

Deka Dancil is a community activist and advocate, focusing efforts on her hometown of Syracuse, NY. She grew up on every side of town as a child, being part of a transient family. She is the eldest sister of nine children to a single mother with mental disabilities. Deka attended Henninger High School and then went on to receive her Bachelor’s in Policy Studies with a minor in Real Estate from Syracuse University.

Syracuse. Her personal mission is to use her experience growing up in extreme poverty to empower others living the experience now to overcome. She is most proud to be a mother of her 3 year old son, Maximilian.

Deka was able to escape extreme poverty with the help of programs such as Say Yes to Education, On Point for College, and the Lemoyne STEP ,which helped her navigate the college preparation, search, and application process. Deka is a proud black knight and she bleeds orange! Deka currently works for Syracuse University as Manager of Bias Response and Education. Prior to this role, Deka was the Director of Teen Programming for the Boys & Girls Clubs of Syracuse. She serves as the President of the Urban Jobs Task Force, a local 501(c)4 that advocates for equal access to employment opportunities for city residents, especially minorities. She is a founding member and Core Trainer for RiseUp for Social Action which provides training, education, and consultation to activists, organizers, institutions, and organizations to incite social change. Deka also is a recipient of this year’s YWCA of Syracuse & Onondaga County Champions of Diversity Award, a TEDx Speaker, and in this year’s class of Leadership Greater

What type of things have you done in the community that have provided an positive impact to women ? In my role as President of UJTF, I am fighting for them every day, for them to have more and better employment opportunities. I give motivational talks at Women’s Empowerment events. The most recent is On Point for College students and alumni. I created a girls lounge at the Shonnard St. Boys & Girls Club Teen Center as they have never had their own space and the boys have always dominated the club. I also created and/or implemented new and innovative programming for them, including a teen pregnancy prevention program. What type of role models do young girls need to become successful women when they grow up?

What does woman empowerment mean to you ? To me women empowerment means giving them the tools and confidence to advocate for and be their best selves.

Young girls need positive and fearless role models. Not afraid to take up too much space. Not afraid to speak their mind. Not afraid of being too smart. Not afraid of stealing a man’s role or position. Not afraid to be herself and love herself for who she truly is. They need to see women who uplift other women. I also think it’s important that young girls are exposed to women in leadership positions whether they be entrepreneurial, professional, political, or etc. One of my role models is Alexandria Ocasio-Cortez who exemplifies all of these qualities.

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“ I was able to increase the membership at the Shonnard St. Boys & Girls Club Teen Center by $30,000 in donations for teen pro

What social issues is important for women to be discussing today to make change ? Women’s health for starters. They are trying to take away our right of choice over what happens with our bodies and how we can plan a family. Also immigration policies, mothers are being ripped away from their children every day and of course laws regarding sexual assault. What social issues are dear to you ? Poverty and racism. What are some highlights of your career so far? I was able to increase the membership at the Shonnard St. Boys & Girls Club Teen Center by over 300% within my first 6 months as Director of Teen Programming. I also secured over $30,000 in donations for teen programming within my first year. I am extremely proud of co-authoring the Urban Jobs Task Force and Legal Services of CNY’s Racial Equity Impact Statement, Building Equity. We spent over 18 months to produce the 150+ page report which was the first ever comprehensive study of the construction trades industry in Onondaga County. Just recently I was honored with a proclamation from NYS Comptroller Thomas DiNapoli for my service to the Syracuse community. Any obstacles you have overcame that made you become a better woman? Yes, there were several. However, 160

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by over 300% within my first 6 months as Director of Teen Programming. I also secured over ogramming within my first year.”

motherhood helped me overcome one of the most challenging obstacles I have encountered in my life: an emotionally abusive relationship that I endured for years. When my son was born, I had no choice but to muster the strength and leave, for him. I could not allow myself to be weak, knowing how much he needed me. Choosing to walk away for the benefit of my child was the best thing I ever did. Instantly, I found a full-time job, an apartment, and really stepped in my true calling as a community activist. It was then that I truly learned to love myself unconditionally, while being the best mother I could be. Always choose you first. What is some advice you would give our readers who may be discouraged about their current path? The glow up happens quickly! Many of my major accomplishments have happened within the last three years, and yours could happen faster! It’s never too late for a fresh start. Make choices that invest in you, big or small, and do it continually. It will pay off. Things aren’t always as they seem and all of those people who you are comparing yourself to could have been in your spot, or worse, not too long ago so be patient with yourself. To contact Deka Dancil email tadancil@ syr.edu

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Smart phone or iPad? Call or text Martone to get started today. Fullerfitness.trainerize.com Facebook.com/fullerfitness Instagram.com/fullerfitnessrny


{ ELITEMIND PRO }

YOU-OLOGY BY SRADDHA PRATIVADI

“YOU-ology – The Crucial Science of Knowing Your Self ” Do you want something more out of life, but aren’t sure what it is? Have you tried to make changes in the past without success? Do you have a specific goal but are not sure how to achieve it? Do you feel stuck, encountering the same crappy results over and over again? This is all because of stinking thinking. What are you thinking? No really … what are you thinking? Interestingly enough, most people don’t think. What does this cause? Lack of confidence in your ability to actively choose your life; Inability to reduce your anxiety and stress by thinking productive thoughts; Not knowing how to turn an idea and goal into reality; Lacking the mental discipline to think about the things you want instead of stressing about what you don’t want. Sound familiar? And none of this is going to change for you if you lack a mentor and a proven system to continually improve your results. This is because this structure 164

and mentors are an accountability system. Accountability is a success insurance policy. You see, mental activity does not constitute thinking. This is an important distinction to make. And most people are never taught

frustrated and frankly – drained. Well, the solution isn’t hard and it isn’t complicated. We have to remember to THINK. And, of course, we have to learn how to think effectively to create the life we want. You see, if you want to improve your health, wealth, happiness and relationships – you’re going to HAVE to tweak your thinking … there’s simply no way around it. As you start to look into what it is you’re thinking and how you’re thinking you will undoubtedly find that your thinking is very much in harmony with your results. Always. Even with your crappy results. And this is great news! As you change your thinking – you can change your results. You’re in charge. No meaningful growth or changes every happens without a mentor and a proven system.

how to think. With information shoved in our faces all day long from the news, media, social media, billboards, friends and family – taking time to think for ourselves is becoming harder and harder. That said, it’s no wonder we find ourselves stressed out, exhausted,

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I know you have probably heard that thoughts become things. And this is true. Everything in your life is directly tied to your thinking – the amount of stress or mental freedom you have – the amount of joy you are experiencing – the amount of money you are earning – the connections and relationships you are studying – your health and wellness.


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“You see, if you want to improve your health, wealth, happiness and relationships – you’re going to HAVE to tweak your thinking … there’s simply no way around it.”


{{ QUEEN ELITEMIND OF ARTS PRO }} “Do you want something more out of life, but aren’t sure what it is? Have you tried to make changes in the past without success? Do you have a specific goal but are not sure how to achieve it?”

The best part? While applying other things can give you temporary change – changing your thinking changes your life and results for good. And the good news is at Elite Mind PRO, we’ve got a proven system. And we can brag about it because the ideas are not ours. It comes from a hundred-year lineage of five hundred of the most successful people in America. This along with a unique combination of a business visionary, attorney and doctor as mentors creates an unusually effective combination of mentors. Seek out this level of mentorship – your dreams deserve it. Imagine actually living the life you want. Living in freedom because you finally understand how to create your life AT WILL, go for your dreams and finally know what it means to be free from anxiety, and fear and live a creative life in well-being. Keep moving forward. Seek out mentorship, accountability and a proven system to help create a framework and ensure your success. Most education is only serving to put more info into the memory and then assessing the regurgitation of that 168

information. This is okay if you are to live your entire life just taking instructions from others. But humans are freedomseeking beings, and we are not meant to live out our lives in this manner. We are meant for more and this growth only happens when we learn how to bring more of us to the surface by understanding how to fully use our minds. I refer to

this subject as “YOU-ology – The science of knowing Your Self and the Art of Growing Rich”. All riches actually lie within you. You can create your own economy. Now these are foreign ideas for most of the population. But upon further exploration and evaluation you will find that indeed, the people who have had the greatest lasting impact on culture and economies were those who tapped into their inner riches and transformed

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the very systems they were born into. They learned how to think in a way that allowed them to create their lives at will, regardless of circumstances. You can do this too. Study yourself. Grow rich by expressing more of who you really are. So get rid of crappy results by removing stinking thinking. Learn how to think into your results – the results that you REALLY want! Dr. Sraddha Prativadi is a certified Proctor Gallagher Institute Business and Personal Development Consultant and founder of EliteMindPRO. com. She has partnered with the illustrious Bob Proctor and successful attorney Sandy Gallagher to bring you the best of transformational processes and services for your health, wealth, relationships and happiness. Join one of her free and value-packed webinars at http://bit.ly/YOU-ologyWebinar and receive her e-book YOU-ology- The Science of Knowing Your Self and the Art of Expressing Your Riches”


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“HEALTHY BOUNDARIES FOR HEALTH AND PROSPERITY - WHAT WE WOMEN MUST IMPLEMENT IN OUR LIVES” DO YOU EVERY FEEL ANY OF THE FOLLOWING? OVERWHELMED: “My commitments are more than my resources and I can’t prioritize my needs” DESPAIR: “No matter how much I try, it is never enough.” FRUSTRATED: “I’m such a perfectionist - it’s exhausting and I’m always a failure.” DISCOURAGED: “I’m always beating myself up over things I woulda, coulda shoulda done.” AFRAID: “It’s so hard for me to ask for what I want or need.” GUILTY: “I can’t say no to others. I feel terrible and it is so much easier to just say yes.” TRAUMATIZED: “My home life was (is) filled with trauma, alcohol, drugs, abuse and other addictions.” If you said “yes”, then sign up for updates from WomanUpBooks.com to get this FREE training and other resources to support your path to prosperity and health, while being the first in the know about the upcoming release of The New Vagina D.I.E.T.

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{ PARTNERS IN A JOURNEY }

HOW DEMENTIA AFFECTS RELATIONSHIPS BY OLGA MONACELL

A F A M I L Y THERAPIST’S VIEW At different stages of their relationship, spouses seek counseling to mend their marriages. Younger couples may turn to therapy when they disagree on how to raise their children or fail to resolve financial conflicts. As couples grow older, they may experience other types of challenges. What happens when one of the spouses develops dementia? According to the Alzheimer’s Association 2019 Alzheimer’s Disease Facts and Figures, 3 percent of Americans age 65 to 74 and 17 percent of people age 75 to 84 live with dementia. As the size and proportion of the U.S. population age 65 and older continues to increase, the number of Americans with dementia will grow as well. I reached out to Carol Podgorski, Ph.D., associate professor of psychiatry at the University of Rochester School of Medicine and Dentistry and honorary board member of the Alzheimer’s Association, Rochester and Finger Lakes Region. Dr. Podgorski is a member of the American Association of Marriage and Family Therapy, Gerontological Society of America, and the Alzheimer’s Association International Society to Advance Alzheimer’s Research and Treatment. She also serves on the Medical/Scientific Advisory Committee of the Alzheimer’s Association, Rochester and Finger Lakes Chapter. Q. Dr. Podgorski, you work with couples and families impacted by Alzheimer’s or another dementia at the UR Medicine Memory Care Program. How does dementia affect a marriage? Why should couples impacted by dementia seek counseling? 170

A. Family relationships are important to dementia caregiving but are often ignored. Since 2015, when we established a family therapy service within our Memory Care Program, I have counseled over 600 unique families. When one of the spouses develops dementia, it affects the relationship between spouses, as well as between parents and their adult children. I see not only couples, but also parents with adult children, siblings and, sometimes, grandchildren. Usually, these families are referred to me by social workers or physicians who treat one or

they feel overwhelmed. If the relationship between the caregiver and the patient is not solid, the care plan is on shaky ground. My job is to strengthen family relationships in the face of a devastating diagnosis. I counsel individuals on how to shift focus from coping to problem solving and how to restore balance in relationships. Q. Dr. Podgorski, what are the most common challenges that older couples affected by dementia experience? A. Couples are referred to me at all stages of dementia. In the early stages of the disease, I work with both spouses. In the late stages of dementia, I will see the caregiver alone. We talk about how their life has changed since dementia entered their family. Those are some of the richest conversations we have.

both of the spouses with dementia at the Memory Care Program.

The TV commercial for a common drug frequently prescribed to patients with dementia, implies that all older couples with dementia have loving relationships. That is not always necessarily the reality. A dementia diagnosis affects and often alters the relationship between spouses—for better or for worse.

Although currently there is no treatment to slow the progression of Alzheimer’s, there are drug and non-drug options that may help treat symptoms and improve the quality of life. After physicians come up with a care plan for dementia patients, social workers help families identify resources to implement the care plan. Usually, the main caregiving responsibility falls on a spouse or an adult child. As family caregivers find themselves taking on a new role in the relationship,

First, I assess the spouse who is a caregiver with screening tests for depression, anxiety, caregiver burden, and substance misuse. I also look at whether there are safety concerns such as guns in the house. Then, I ask both spouses to tell me a little bit about themselves and their family. If they say they were married for 54 years, I ask, “How were those 54 years?” The answer to this question tends to tell me everything. The most common response is, “We had our ups and downs, but

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{ PARTNERS IN A JOURNEY } “I encourage couples to be open and engage others in discussions about dementia. Sharing accurate information is key to dispelling misconceptions about the disease.“

we’ve always gotten through.” Sometimes, they say, “It’s wonderful” and, sometimes, they say, “Not so good.” It never ceases to amaze me how openly people talk about their marital issues. Often, couples complain of emotional distance or communication problems. I hear, “She doesn’t talk to me anymore,” or “He is not there for me.”

care partners report being misunderstood because of the myths and misconceptions others have about the disease. Couples affected by dementia are afraid that once

When I see couples in their 80s who were married in the late 1950s, I observe an interesting generational perspective on the role of women in a marriage. In the 1950s, gender roles in a household were clearly defined. The woman was the homemaker and the man was the breadwinner. However, some women had to enter the workforce and may have liked it. At the time, it may have felt like a betrayal to their husbands. These feelings may have caused tension over the course of their relationship. When one of the spouses develops dementia, there maybe little goodwill left in the relationship to draw upon. Q. Dr. Podgorski, how do couples affected by dementia deal with the stigma and stereotypes associated with Alzheimer’s and other dementias? A. Individuals living with dementia and their 172

people with dementia. Sometimes, there is a disagreement between the spouses about sharing the dementia diagnosis with others. The caregiver may say, “I wish we could tell more people because I feel really lonely” or “I don’t see anybody because I feel I have to keep this secret.” I ask the spouse with dementia, “How does it feel to you to hear your wife say that? Your privacy is very important but will you know when you are ready to tell others?” It is a delicate balance, bringing everybody to the table while realizing that people have different needs as they are going through this disease. Sometimes, couples don’t talk about it. The reaction of friends and family to a dementia diagnosis may prevent them from seeking help. I encourage couples to be open and engage others in discussions about dementia. Sharing accurate information is key to dispelling misconceptions about the disease. To learn more about how to prepare for relationship changes if your spouse develops Alzheimer’s or another dementia, visit alz.org. The Alzheimer’s Association offers care coordination services for individuals and families affected by Alzheimer’s or another dementia. #####

they say it out loud, they may lose their friends and no longer get invited to events. A lot of people don’t understand what dementia is and don’t know how to treat

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{ CNY BUSINESS SPOTLIGHT }

HAIRCREDIBLE BY TAMMY REESE

Tell us about yourself? My name is Lavada Wright and I am Founder and CEO of Haircredible, Author, Creator, Wife, and mother of 6. I am born and raised in Jersey City, NJ. I have an Associates Degree in Criminal Justice and as of this past year I am now an Award Winning Beauty Entrepreneur and proud to have made history in Target! What inspired you to become an entrepreneur? I started Haircredible due to my constant hair loss with not only alopecia but postpartum as well stress and anemia. When in search of the right product that can help my fine hair strands, it was extremely stressful with all hair care lines catering to “All Hair Types”. How can something made for thick beautiful hair be right for my fine beautiful hair? All the products I tried weighed my hair down extremely and when I found I lightweight product it was filled with toxic ingredients. There was no formula on the market to cater to my hair needs. I decided to do something about it and started my research. In 2014 Haircredible was in the works and once I found the perfect formulas... I launched Haircredible Hair Care. Tell us about your business? Haircredible Hair Care caters to Fine Natural Hair and Thin Hair in the Multicultural and Ethnic Market. We are the first and only brand that specifically

caters to fine and thin hair to launch in the “Textured Market”. How long have you been in business? Although I started this a couple of years ago, I finally made Haircredible an LLC and was up for business in 2016.

empowering woman to others because if women really stuck together we would be further in our careers then we are now. The power of a woman is unstoppable and we are super powerful standing on our own two feet. We always get the job done and our brains are like a sponge. Imagine if we all helped eachother? There would be more powerful woman at the table then powerful men. What advice would you have for woman wanting to become an entrepreneur? Entrepreneurship is hard and you will get defeated multiple of times. My advice is finding a mentor, but most importantly finding a counselor or therapist. Your mental health and staying level headed when going through the sacrifices, hardships, and failures is super important. YOU WILL FAIL MULTIPLE TIMES! However learning cope methods and how to bounce back is everything and not everybody is strong enough to get out of depression on their own.

Where is your business located? We currently reside in Bayonne NJ. What does women empowerment mean to you? Woman Empowerment means everything to me because when I started haircredible I had no mentors or anyone to help me through my journey. So I try to be the

Best Regards, Ms. Lavada Wright *Founder & Chief Executive Officer* Legacy Beauty LLC dba Haircredible Office Hours: 9am-6pm, Monday- Friday Email: lavada@haircredible.com Alt Email: lavadadale@gmail.com

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“The power of a woman is unstoppable and we are super powerful standing on our own two feet.”


WWW.HAIRCR


REDIBLE.COM


{ SPECIAL FEATURE }

SCARE-A-CON BY TAMMY REESE

On the Scare-A-Con Instagram page a post was dedicated to Horror Legend Sig Haig ( “House Of 1000 Corpses”) (“Devil’s Rejects”) who suddenly passed away and has many horror lovers currently mourning this major loss. The Instagram post stated “It is with great sadness that we learned of the death of Scare-A-Con friend and convention mainstay Sid Haig. His presence at many ScareA-Con events was truly a blessing. With this in mind, we dedicate Scare-A-Con 2019 to Sid Haig. Rest well good friend”. Tammy Reese Founder of Visionary Minds Pu b l i c R e l a t i o n s and Media got the opportunity to have an interview with Founder & Promoter of Scare-A-Con and Host of Beyond Reality Radio JV Johnson who began their conversation reflecting on Sid. JV mentioned “there are few public figures who embody professionalism like Sid. He was genuine, he carried his heart with everything. Sid would either put a chill down your spine or a smile on your face. He will be so missed and his work will live on forever”. What is something different that long time Scare-A-Con goers will experience this year?

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A new venue. We began in Syracuse in 2011 (Tammy in her mind says GO CUSE!!) We are so excited to now have ScareA-Con at the Rochester Riverside Hotel. (Tammy is excited too!!!!) What should new Scare-A-Con goers brace themselves for ?

Being apart of magic. Creating life long friends and family. Meeting celebrities and building relationships. Plan to have a phenomenal weekend! Why is it important to celebrate the Horror genre at events such as Scare-A-Con? It’s important because of the social component. It can be so different to watch a movie at home alone than when you are with a group of

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people who are passionate about the genre like you. We are celebrating “Phantasm” cast 40th Anniversary reunion, and the cast of “Terrifer” reunion along with so much more. There is much to celebrate! What is some advice you would give to anyone that is inspired by what you created at Scare-A-Con and may want to create something similar? I would encourage anyone to follow their passion of putting on their own event. Some may think it’s easy. The easy part is booking a venue and putting a celebrity on a website, but it’s some of the hardest work you will ever do. Know what you are getting yourself into. Don’t do it for the glory, money ,or fame. Do it for the love of it. Especially for the love of the genre, which is the best reason. For more information about Scare-A-Con taking place at the Rochester Riverside Hotel October 18th-20th 2019 Go to http://scareacon.com/ SCARE-A-CON is the ultimate party for horror & pop culture fans. With an intimate setting, and an emphasis on the social aspect of Cons, SCAREA-CON offers a unique experience for fans of all levels.


{ WOMEN WHO ROCK }

MICHELLE DIBERNARDO BY TAMMY REESE I MICHAEL LEPORE , STEVE BROWN, DOROTHY SHI GREEN

Michelle DiBernardo is a lifestyle model, actress, portrait photographer, co-producer, director, director of photography, post production, certified makeup artist and a director of education for a well known acting/modeling school. With goals of becoming a showrunner DiBernardo is no rookie to the industry. She previously was a lead theatre advisor.

Bocce Video (Host & Editor) & How to Play Turbo Bocce (Host & Editor), Mo’s Pitt BBQ commercial (Co-Wrote as well). Lillith in “Lillith” for Mad Angel Films, Patrice in “Manners Matter”, Lisa in “Look Mom & Dad” all 3 were short films. Nurse Joanee in “12 Days Of God”, Mina in “De Ja Vu” for Mad Angel Films, a Publicist and Behind The Scenes Photographer for

Michelle has been acting and modeling since 12 years old. She currently holds her NYS teaching license for Acting/ Modeling. She is represented by multiple agents across the US. She has played background in countless television shows such as: Blacklist, Blue Bloods, Hostages, I Just Want My Pants Back, The Leftovers, Smash, Unforgettable, etc. Michelle has also appeared on local print ads, billboards and commercials for Americu Credit Union. She has experience in voiceovers, commercials, runway, short films, feature films, music videos, theatre, promotional modeling and print. Some of her most recent accomplishments are CoProducing, Directing, Director Of Photographer and Post Production for CJack Run Networks: Visionary Minds- Inspirational Woman Of Syracuse, Inspirational Men Of Color In Syracuse, Survivors & Broadway Comes To Syracuse: Disney Presents The Lion King, Visionary Minds Presents: Syracuse’ Stage’s Wizard of Oz, Visionary Minds- CNY Film Documentary, Visionary Minds- Up On Sugar Hill Teaser, Welcome to Turbo 186

Hailey in the web series Tarot- The Arcane Chronicles, “Joney” in Man with Dog teaser, “Nerd Betty” in the comedy “Dammit Man”, a Detective in “Da Citi” Feature Film, a Corporate Video for Otto Media, Principal in Mo’s Pit BBQ commercial, Principal in Cole’s Collision commercial, Principal in CitiPress Commercial, Supporting in Peppino’s commercial, Principal in Mooradian’s Furniture Commercial, Background in Fountainscape Commercial and Principal in “ I Love NY app” Commercial. Michelle had trained with Robert Russell in 1 on 1 session for over a year. Currently, she is on her 8th Screenwriting class with Jeremy Garelick. DiBernardo has taken an online Theatre and Globalization class. Other recent training she has recently taken are with Dave Barry for Teleprompter, James Cravero for Voiceover, Dennis “LA” White, Tom Logan and Ryan Glorioso. Michelle DiBernardo Actress, Certified Makeup Artist, Coach, Contributing Editor, Host, Model, Official Press, Photographer, Producer, Videographer

“Priest-The Lost Son’s ” trailer, Sharon in Syracuse University’s short film “Dessert”, Makeup Artist for “Still Life With Family”, the Duchess in Sage Cat Media’s “A.K.A. Alice”, Background in the Feature Film “Wolves”, Background in the Ron Pearlman’s Feature Film “Asher”, Background in “Mountain” starring Jeff Goldblum,

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What part of Central NY are you from? I grew up in Liverpool and North Syracuse. I still live in this area, it is close to home and where my family is. What inspired you to pursue a career in your field(s)? Ann Rott & my Uncle Dave inspired me in my field throughout the theatre world. I knew if Ann Rott could do a movie with Patrick Swayze in the 80’s that I would do


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WOMEN WHO WHO ROCK ROCK }} {{ WOMEN “Of course there are obstacles in your career but as a survivor I can overcome anything. One obstacle is sacrificing home life to chase after auditions and gigs.“

a movie with a celebrity. Now I have many celebrities as very close friends. Any obstacles in your career you have overcome? Of course there are obstacles in your career but as a survivor I can overcome anything. One obstacle is sacrificing home life to chase after auditions and gigs.

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Most Improved Photographer and Nominee for The Creators Inaugural Award for Entrepreneur. Who are the people who inspire you

What are some of the highlights in your career so far? Some highlights of my career would be working on All My Children with Susan Lucci who is my role model in the Entertainment world, being a stand in for NYFW Marc Jacobs, acting alongside Stephen Bauer “Manny” from Scarface, being in a fashion show with Vinny Vella from the Sopranos, working as a publicist on a local film with Robin Givens, Clifton Powell, Jamal Gravy Woolard & Dennis “La” White, a sex scene with Freddie Robinson Jr from Love & Hip Hop, scenes with Mr. Cheeks & Angel “Chi Chi” from Scarface on War of Retrocatives, working with Nacho from The Wahlburgers, onto Thomas Markle the Princes brother in law, to Joey D”Onofrio. The list goes on. Thank God for my blessings daily.

in your field? Susan Lucci inspires me to this day.

List any award achievements :

What advice do you have for women

wanting to pursue a career in your field ? The advice I would give woman in my field who want a career is be ready to sacrifice time with your family, sleepless nights, lots of travel, and prepare for rejection. But if it is something you truly want go after, the go for it and grab it. What is stopping you? Never have a plan b because if you do plan a then plan b is already set for failure. What are you working on currently? I am currently working on being a contributing editor with News Time Global, launchinag Focus of NY magazine, Reality Star Boxing events, casting Modelocity, Thyque Magazines, press @ NJ Horror Con, producing a couple short films. We also have some things brewing up tba in Springfield, Massachusetts September 11 & 12, 2020. Anything else you think we should all know about how talented and amazing you are as an inspirational Central NY Woman? Check my websites: www.MichelleDiBernardo. c o m a n d w w w. DiBernardoProductions. Media Michelle can be connected by email at :

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MichelleDiBernardo@Gmail.com or DiBernardoProdcutionsLLC@Gmail.com


{ WOMEN WHO ROCK }

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“Never have a plan b because if you do plan a then plan b is already set for failure.�


{ WOMEN THINK }

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{ WOMEN THINKERS }

TRUE JERZEE BY TRUE JERZEE

I once took a sabbatical from any and all responsibility outside of motherhood... Took a break from work, school, church... Etc. Do you know what I realized in that very intimate timeframe with self? I realized that I didn’t really like myself, the me that I had allowed myself to become. Somewhere in between having babies and finishing degrees.... Buying cars and doing laundry... addiction and falling in love... managing a full time career... and depression, I lost ME.

until I become actively aware of what makes me happy... I will continue to lend my time and energy to those who do. In realizing that my happiness

I couldn’t remember what made ME smile outside of my tangible accomplishments. If it wasn’t an assignment or a task with a deadline of completion attached to it, I literally did not know what I wanted to do with my life anymore. There was no measurement of my own happiness, only what happiness I received from helping others. I still cling to those mannerisms organically, it’s embedded in me. I wake up without a single clue as to whom I will be assigned to impact that day... Perhaps its not my business to know. I both, knowingly and unknowingly seek to add value to the lives of others I may encounter. Unfortunately,

out by pushing out of my own comfort zone. Doing things alone offers a strange sense of comfort. Knowing that you don’t Always have to be on the scene, with the crowd, or in the company of people in general is absolutely freeing! It is ok to have a cup of coffee with just your current novel, it is ok to go for a solo sunset walk by the lake to clear your mind. It is okay to say “no” if it disturbs your peace. It is okay to say “I am not okay”. Please... take the same consideration you give to others, for yourself once in a while. You are at the center of your life. If you aren’t happy, it will reveal itself in the most inconvenient ways. You don’t deserve that! You work too hard! Today... Do something for you! Try that new makeup, sit on the couch for an extra 5mins before making dinner, call up an old friend and tell them you miss them... Do what makes you smile.

is MY responsibility, I set out to begin doing things that I felt were not in my reach due to my hectic life and busy schedule. What I found was that making time for whatever made me happy was easier than I thought. I started

There’s nobody else that can be you for you! Take care...

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{ CNY SURVIVOR }

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{ CNY SURVIVOR }

CHARLENE GAVIN BY MICHELLE DIBERNARDO

W H AT I S T H E DEFINITION OF A SURVIVOR?

All of us have a different meaning and even the encyclopedia has its own definition of what a Survivor means. Today I’m going to tell you a story about my mother, Charlene Gavin who is a true Survivor. Talk about having to go through struggles, trials, and tribulations in the world of Cancer. The first time she had Cancer it was Cervical Cancer in her twenties.

think that having breast cancer three times and Cervical Cancer once makes you a Survivor? Absolutely but now my Mother suffered from Ovarian Cancer as well in 2015, 2016, 2018 and now going through it again. Now I’m going to give you the true definition of what Survivor means.

That show was very special to both of us as we both had our mothers on the show as Survivors. As some of you may know I love the camera, however, my mother does not. I didn’t give her an option to not go on the show. January Greene provided her makeup and she looked amazing.

Charlene says, “I never really seemed to count that time as I was young. Then it went on to Breast Cancer in 1999, 2005 and 2006.” She ended up having a double mastectomy and due to the chemo treatments and radiation, it caused more health problems ultimately leading into her Lymphedema. Let me tell you just a little history about my mother. Charlene Gavin has two children: myself and my little brother, Michael Gavin and two grandkids. She was raised by my Grandma, Alberta Gavin and Grandpa AKA Papa, Peter Gavin Sr. in Syracuse, New York who are now passed with her three brothers: Peter Gavin Jr, James Gavin, and David Gavin. Her love for dogs shows with her favorite breed, Golden Retrievers which she has two, Misty and Nala. I had to give you guys a breather before I told you the next part. So did you

Two years ago myself and my former business partner co-produced a show, Visionary Minds: Survivors that aired on Time Warner Cable at the time. I had come to Tammy with a vision and she jumped on it and we got to finding sponsors and filming immediately as we always worked well as a team together and continue to even as separate brands.

A Survivor a person who survives, especially a person remaining alive after an event in which others have died. Here is another definition of a Survivor a person who copes well with difficulties in their life. So, yes Central New York my Mother is a Survivor and I believe there’s so many more of you out there with stories like this. My Mom has been so lucky to have been involved with so many cancer support groups to get her through these absolutely emotional and traumatic times.

During filming, she did get choked up and we had to take a break. I will say that I am getting choked up just writing this article. Charlene Gavin my mother is a Survivor of the disease called Cancer. What’s Cancer? Cancer is a disease caused by an uncontrolled division of abnormal cells in a part of the body. As I feel the tears roll down my face and it being hard to breathe as I continue to write this article I know that everyone out there in Central New York has someone or knows someone with this disease. For that, I’ll pray for you and your family to be healthy and I ask that you pray for my mother and my family. Thank you Central New York for listening to my story on how my Mother is a Central New York Survivor. You can contact Michelle at www. MichelleDiBernardo.com.

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{ MENTALLY THINKING }

STRESS MANAGEMENT BY BONNIE FLOYD

Undoubtedly, stress is a part of our everyday lives. There are so very many daily demands that compete for our attention. We typically juggle many different types of responsibilities, both at work and at home. On a regular basis, there are bills to pay, laundry to wash, groceries to buy, and gas tanks to fill. At work, we face important deadlines for projects, phone calls to return, and decisions to make. We may face the unique challenges of finding ourselves as members of the sandwich generation: we find ourselves torn between caring for our own children, as well as addressing the demands of aging parents. How we choose to cope with this diverse range of stressors makes a critical difference for our physical, emotional, and mental well-being. Excessive stress levels are downright dangerous if they are sustained for prolonged periods of time. Our minds and bodies are well-equipped to deal with acute stressors that occur. They are much less prepared to deal with the negative consequences of high levels of ongoing stress. Sustained stress levels cause our bodies to oversecrete cortisol, a hormone that allows our body to respond effectively to an immediate stressor. In turn, excessive cortisol levels are associated with a diminished immune system response. Whereas we may have minimal control 196

over external stressors, we do retain control of how we choose to respond to such stressors. Placing our specific stressors into perspective makes a huge difference. Very often, the things that we find ourselves feeling very stressed out about won’t necessarily matter in the long run. As one popular book states, “Don’t Sweat the Small Stuff.” Women frequently have the tendency to place their own well-being at the

bottom of their extensive to-do lists. We typically serve as the primary caregivers for our children, whether we are also employed outside the home. Attempting to competently manage such diverse roles is very demanding. After all, we all possess finite resources. None of us has an unlimited amount of physical energy, time, or financial resources.

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Very often, women neglect adequate self-care when juggling their home and work responsibilities. However, you can’t pour from an empty vessel. It’s essential to take the best possible care of ourselves, so that we’re able to competently fulfill the multiple roles that we face as women. Women sometimes struggle with feeling guilty for taking adequate care of themselves. They may erroneously conclude that doing so is selfish. Practicing good self-care is essential, as opposed to optional. If we have children, engaging in good self-care is also a very important form of role modeling, both for our daughters and sons. An essential component of adequate self-care is stress management. To prevent the development of more serious consequences, each of us needs to learn how to better manage our overall stress level. How we specifically manage our stress levels is different for each woman. What works for your friend, neighbor, or co-worker may not necessarily be effective for you. Some women relax by choosing to exercise, engaging in meditation, or practicing guided imagery. There are several different strategies for achieving more effective stress management. One of the most important rests upon being fully


{ MENTALLY THINKING } “Whereas we may have minimal control over external stressors, we do retain control of how we choose to respond to such stressors. Placing our specific stressors into perspective makes a huge difference. ”

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{ {RWO’S MENTALLY MENTAL THINKING HEALTH} } “How we choose to cope with this diverse range of stressors makes a critical difference for our physical, emotional, and mental well-being. Excessive stress levels are downright dangerous if they are sustained for prolonged periods of time.”

honest with ourselves about just how much we can achieve in any given day. When we take on more than we can comfortable manage, our stress levels invariably rise. It’s not possible to simultaneously be the perfect partner, mother, caregiver, employee, neighbor, volunteer, and friend. Another effective method for improved stress management involves learning to feel comfortable with asking for help, whenever necessary. Our society remains heavily oriented towards the importance of individualism, as opposed to connectivity with others. Consequently, many of us struggle with asking someone else for help with 198

completion of a task. We may view doing so as a reflection of some degree of inadequacy on our parts. However, we are all interdependent upon one another to some degree. Enlisting others’ help may serve to powerfully lessen our overall stress level. Those women with perfectionistic tendencies are particularly susceptible to experiencing the negative consequences of high stress levels. This is true whether they find themselves facing demands at home, or at work. Perfectionism depletes our finite resources, since attempting to complete a task perfectly exhausts both our minds and our bodies; in turn, this creates an even

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high stress level. Consequently, women with such tendencies find themselves in a downward spiral. A final method of effective stress management concerns our ability to say no to excessive external demands. We may fear disappointing others by turning down their request for assistance. Nevertheless, effective stress management demands that we fully appreciate the delicate balance between our demands, and our capabilities of meeting those demands. After all, just how effective can we possibly be if we find ourselves over-extended?


{ WOMEN OWNED BIZ }

SUPPORTING & EMPOWERING BY KARIN KLOCK

Imagine if women-owned businesses were connected across the nation or even around the globe. How much power would such a network give those women? And how much easier would it be to support and empower female entrepreneurs? Right now, we are in the midst of an important women’s movement, and part of this shift must include flexing our economic muscles. As conscientious consumers and business owners, we may aspire to make socially responsible purchases, but the challenge of identifying women-owned businesses that match our own ideals and needs can derail even the best of intentions. Yet doing so is important. Finding and supporting womenowned businesses, and especially

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underrepresented women’s businesses, can affect real change not only in the lives of the women who are endeavoring to pursue their passion, but in our lives and the lives of those around us. Admittedly, information overload in the era of the internet and social media is a big contributor to this “discoverability challenge” that entrepreneurs face. However, it is not the only hurdle. Making a product, providing a service, securing financing, hiring employees— everything that goes into running a business takes time, attention, and money. As a result, the time and expense of promotion and marketing can often get sidelined or feel so overwhelming as to discourage women from starting or expanding their business. In response to this need, I have formed

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WomenOwnedBiz.org, a free website directory that brings women-owned businesses together in one easily searchable listing. Right now, we are in the process of launching an outreach campaign—my gift to all the hardworking female entrepreneurs out there. If you are a woman and own a business, please register to join our directory. And if you support womenowned businesses, please share this site with your personal and professional networks. Let’s be a major force for good, starting right here in Rochester. Join: https://womenownedbiz.org/ join-our-movement/#join Interested in becoming a corporate sponsor or donor? Contact me at: info@womenownedbiz. org


A free Women-Owned business directory-join today! https:// womenownedbiz.org/ It’s a great way to connect and support like-minded women businesses. If you are a woman and own a business, please register to join our directory. And if you support women-owned businesses, please share this site with your personal and professional networks. Interested in becoming a corporate sponsor or donor? Join today or email me for more information at info@ womenownedbiz.org


{ COVER STORY }

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{ SOMETHING { COVER FOR STORY THE SISTERS } }

TITIANA BOGAR BY CHERYL L. KATES I PHOTOS BY CHARLENE MANN FORD

Titiana Bogar is a familiar face in Rochester Woman Online. We thought our readers should get to know her a little better, like we have had the pleasure of doing over the past year,

and shoots you a curve ball veering to the left! Titiana attended a friend’s party of highlighting the “Passion Through

Like many, you’ve seen her on the runway with RWO, checked out her photos in our pages and even read some of her articles in “Something For the Sister’s”. But, that’s not all Titiana brings to the table.

Many women experience trauma in their upbringing. It can become the vehicle for self-destruction or the road to empowerment. Titiana used her obstacles to “find her rainbow” and share it with others to help them break the chains they find themselves bound by.

She is an inspiration to others, and she has an inspiring story to tell. When she’s not with RWO Titiana is a customer service representative for the New York State at the Department of Health and a small business owner. She is also a representative for “Passion Through Love”. She, like others, found herself with medical reasons to foster her change of career midlife where she had spent twelve years in the medical field and then she had to come up with a back-up plan. Facing a crisis such as this is not an easy task. Even more so if you don’t have time to plan for it. But sometimes life does that

themselves in a position at different times in their life where they lose themselves. The process to learn to become yourself again can be a tedious one.

At age 14, Titiana was raped by someone close to her and then became pregnant. She overcame being physically, mentally, and emotionally abused by a man she loved. Her biggest obstacle was overcoming being in a place of losing herself and then teaching herself how to shine again. She shares this gift of peace and tranquility she has learned to achieve with others.

Love” products and the rest is history. Titiana especially liked the fact this company allowed her to help other women become open about their sexuality. So many women find

Titiana is very close with her family. Her children inspire her to “ keep going”. Her sisters Li-Tonya and Daisha were her first “ true loves” and were the first two people to help keep her focused when she lost everything. They are her best friends and have been there for her through it all. Titiana also credits her grandmother (Nana) Shirley

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“Many women experience trauma in their upbringing. It can become the vehicle for self-destruction or the road to empowerment.�


{ SOMETHING { COVER STORY THE SISTERS } {FOR COVER STORY }} “ Women often have a sense of comparison and competition with each other. We often are the ones tearing each other down.”

( may she rest in peace) as being her rock. She helped shape her into the fabulous woman she is today. Shirley, her heart and soul, passed away April 30, 2016.

publisher by that time. Which she is well on her way to achieving. She started writing to help herself

The experience of losing someone who was very important to her, shattered Titiana’s world. Titiana indicates after her passing is when she lost herself. Shirley would listened without judgment or criticism and was the foundation in Titiana’s world. The person who always assured her “Everything will be ok”. Ti t i a n a i s n o t done yet. She has aspirations in the next five years to become a wellknown real estate owner hoping to establish offices in Rochester, NY, Atlanta, Ga., New Brunswick, NJ., and most importantly Durban, South Africa where Titiana’s mother is from. Titiana is also working on her second book and plans to be an honored 208

winning poet! She progressed to penning short stories and finally she published her first book. Writing is a vehicle t o a i d e Ti t i a n a in expressing her feelings. Feeling closed out is not a healthy place to be. Suffering from depression places you at times where you can feel and even think about ending your life. Titiana’s first novel is a tell all fiction book. It is all about learning who she was as a person. This was done through the real struggles she experienced and most of all learning to overcome those hardships.

when suffering from depression. Her roots in writing launched from writing poetry and being an award-

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Despite there being, a multitude of books which were written surrounding these principles, Titiana hopes when reading her book, it assists others who find themselves where she was and gain strength to live again. She envisions her story as something which will help another to share their story.


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{ SOMETHING { {SHIFT+CONTROL COVER STORY THE SISTERS }} {FOR COVER STORY }} “She envisions her story as one which will help others to share their own stories.”

these principles, Titiana hopes when reading her book, it assists others who find themselves where she was and gain strength to live again. She envisions her story as something which will help another to share their story. Titiana shares her vision with our 210

readers every month in Something For the Sister’s. She uses her column as a place where women can be themselves and prides her space on being focused on the principle of “Let’s talk about it”! Her column, “Ask Titiana” also shares topics affecting women’s everyday lives. Hope you will read her column each

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month and find some great advice, inspiring stories and truly empowering statements of overcoming real life struggles.


{ SHIFT+CONTROL }

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{ BEHIND THE SCENES }

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{ BEHIND THE SCENES }

TRINISHA SANJURJO BY TAMMY REESE I PHOTOS BY CLYDE ANDERSON

Trinisha Sanjurjo Entrepreneur Syracuse, NY Trinisha Sanjurjo, Mother of 3 originally from Syracuse , NY lived in Florida for about 8 years before she moved back to gain support and comfort from loved ones due to an unexpected loss of her husband passing away. While in Florida she opened a dance studio helping troubled teens many who were pushed away or given up on find their passions, seek guidance and have role models. The kids were so appreciative to Trinisha. The impact she made in that region touched the lives of so many children , which made her continue to help the youth when she made her Syracuse return. She never thought having an title was important . She lives her life doing things she loves including her Phleb Express Mobile Phlebotomy business or closing on houses in the real estate business. It wasn’t until recently when many people asked what she does she realized she is an entrepreneur. Even though what Trinisha does makes her money, the passion and fun is overall why she became an entrepreneur. Another business she has is TSM Entertainment. Starting just this

year because she loves to entertain and want others to have the joy to be entertained as well. Seeing there isn’t many opportunities for well known artists to come to the region she

to support and enjoy. At first being behind the scenes not wanting to display that TSM Entertainment is her business due to lack of support that can sometimes arise . Time passed and she decided to let it be known that it is her business indeed hosting amazing events. This beautiful, determined, strong , creative woman with ideas , goals has a mindset of selflessness. She is humble and courageous yet deals with envy due to some think she is competition. She doesn’t see herself as anyone’s competition. Tr i n i s h a w a n t s t o incorporate the entire community in what she brings to the table as a business woman.

wanted to give back to the community by bringing successful artists like singer Kourtney Heart into town. Events like this is vital for the community

When asked what does women empowerment mean to her she stated, “ Being a leader, someone who can stand for everybody.” Standing for everyone is what Trinisha is all about. Helping the youth, the community, and coming soon a program will be in motion in the Central NY region called the Everett Safe House CNY. Founded by Trinisha Sanjurjo and Kareem Royalty Everett, which will provide safety ,shelter, and support for

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{ BEHIND THE SCENES } “ Being a leader, someone who can stand for everybody.”

individuals with chronic illnesses, experiencing homelessness or HIV. The services will help people make informed choices about their future. It serves as a haven for individuals seeking safe and a comfortable living environment. The Everett Safe House will have 24hour residential staff to provide medication reminders , meal preparations, living necessities, group meetings, budgeting and daily outings. Transportation will be provided for doctor appointments. All the services will be free and confidential. The program will be designed to graduate it’s residence into a home and job. Trinisha feels no one should be struggling with a place to live, a 216

place to eat or a place to even brush their teeth. This program inspired by Trinisha and Kareem could use much community involvement . This business will create jobs in the community. There are many positions needing to be filled including HR, nutritionists, program coordinators, nurses, cooks ,social workers, mental health professionals, and more. Advice Trinisha has for women wanting to become an entrepreneur is to love what you do, be around big thinkers like yourself. If you fail at something just try again. Don’t be scared to invest in yourself. Keep pushing , ask questions , shine bright and be great. Trinisha has a whole lot of

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love to give her community. She is on a mission of seeking knowledge, putting out positive energy only while continuing growing for herself, her businesses and those in need. For more information on the coming soon Everett Safe House contact Kareem Royalty Everett or Trinisha Sanjurjo at Keverett@smnfswcc.org.


{ TALENTED WOMEN }

EMILY LUCILLE DENING BY TAMMY REESE I PHOTOS BY LUCAS ADRIAN PHOTOGRAPHY

Emily is involved with the modeling and film community and has been featured in films, commercials and fashion shows. She is signed with CNY MODE, a local model management agency. She says she’s had many women ask how she started her career. “What I tell them is to get involved. I do whatever I can to help other women follow their dreams the same way I follow mine,” she said. “Women need to build each other up. We live in a time where women empowerment should be prominent more than ever. Race, shape or size means nothing — your character means everything. We have to have each other’s backs. Real women don’t compete against each other. They empower one another.”

Any obstacles in your career you have overcome? I think the one thing is the judgement you may receive from others. It can be tough if you don’t have a thick skin to be judged/ criticized when you are exposed to the public. We live in a time now especially where there is so much judgement and it

She feels the best way to inspire one’s community is to genuinely want to help others succeed without expecting anything in return. “It’s an inspiring thing to help others, especially when you know what it takes to work towards your ambitions and to be able to see someone else be successful. Then knowing you had an impact on that is an irreplaceable feeling.” What part of CNY are you from? I was born in Syracuse NY and as young child I lived in East Syracuse and eventually moved to Baldwinsville where I graduated High School. What inspired you to pursue a career in the creative fields? What inspired me are the artists I looked up to as a child. Those artists range from Celine Dion to Phil Collins. I remember watching award shows and having goosebumps and being like “ I want that to be me.” I have always had a huge love for the arts not limited to just music and acting, but also modeling. It just feels like a part of who I am. 218

most heartwarming thing. Performing at the 2018 Syracuse Blowout show as “Emma Frost” was amazing as I performed alone on stage at the landmark theatre. The feeling I had walking off stage after was remarkable. The stage feels like home. Who are some people who inspire you in your field ? There are so many great artists that inspire me in many ways. Currently, Lizzo has really struck me with her determination to send the message of self love to everyone across the world. I strongly stand behind women who empower not only just other women, but everyone from all walks of life. Every life matters! What is some advice for women wanting to pursue a career in your field ? My biggest advice is to never ever give up. Keep working at your dreams! No matter how difficult it may seem. Hard work will get you very far. Networking is also something that will help you move forward more quickly. Use your resources. Reach out to people who have similar interests and let them know what it is you’re trying to accomplish. And Don’t be afraid of judgement and what others might say. It’s your journey and what matters is you! Not them.

is SO crucial to love yourself just as you are. It’s incredibly important to empower ourselves and each other! Every BODY is beautiful! What are some highlights in your career so far? Many woman and men reach out to me and ask how I got involved in what I do. They see the success I’ve had and the fact I inspire others to pursue their dreams is the

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What are you working on currently? I am currently working on my acting career and getting involved in more films. I’ve been featured in over 6 student films at Syracuse University, local commercials, major features and I more recently was on MTV for a show called “How far is tattoo far” featuring Snooki and Nico Tortorella. You can email Emily for bookings at emilydening5@gmail.com


{ TALENTED WOMEN } “There are so many great artists that inspire me in many ways. Currently, Lizzo has really struck me with her determination to send the message of self love to everyone across the world.”

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“What inspired me are the artists I looked up to as a child. Those artists range from Celine Dion to Phil Collins. I remember watching award shows and having goosebumps and being like “ I want that to be me.”


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{ FINANCIALLY SPEAKING }

SMALL BUSINESS LOANS FOR WOMEN 2019 BY CHAD OTAR

Even though there aren’t any small business loans that are explicitly and exclusively available to women applicants alone, there are a host of lending organizations and financial lending programs designed to support women that want to get a business going. Depending on the type of entrepreneurial path women are interested in some loans are going to be better suited to their needs and others. Small Business Administration (SBA) loans, traditional bank loans, lines of credit, microloans, and even crowd funding sources are all viable options for women entrepreneurs that want to take the next step. Women can also leverage women only business grants, mentor initiatives, and other resources that give them a leg up on the competition to help bring their entrepreneurial dreams to life. Below we highlight some of the best small business loans for women available in 2019, the kind of lending options female entrepreneurs are going to want to look more closely at before they dive right in. Let’s get to it! HIGHLIGHTING THE BEST SMALL BUSINESS LOANS FOR WOMEN IN 2019 With the amount of female owned small businesses exploding over the last 20 years (reaching record highs), the demand for financing for female owned and operated businesses has never been as high as it is right now. According to information from the Kaufman research group 40% of all brand-new entrepreneurs in the United States are female – and the number of new females owned businesses is growing at twice the rate as male owned businesses. Unfortunately, for one reason or another, only one out of every four female entrepreneurs end up taking advantage of business loan packages. Worse, many of these female entrepreneurs settle for close to $35,000 less than their male business counterparts (on average).

It doesn’t have to be like that any longer – especially not with these top small business loan options.

and once you are approved, you’ll almost immediately have access to the entirety of the loan that you are securing.

SBA LENDING PROGRAMS Female entrepreneurs that are looking to grow and already established business, as well as those that already have strong credit, are going to be able to take advantage of government-backed lending programs that are certainly some of the best lending options available.

It doesn’t get much better than that!

While the SBA itself does not explicitly lend money, they do back and secure these loans for entrepreneurs – giving them access to a lot more money and much friendlier terms, interest rates, etc. than they would have had available on their own. Long-term financing, microloans financing, and the SBA 7(a) loan program are just some of the best options you can take advantage of as long as you meet the somewhat stringent criteria this organization requires. ONLINE LENDING PROGRAMS These nontraditional lending programs – like Lending Valley, for example – are considered by many women entrepreneurs to be the best financing options around for a variety of different reasons. For starters, these kinds of lending packages usually have much less stringent requirements than traditional banks, credit unions, and certainly less stringent requirements than the SBA. Secondly, these kinds of lending opportunities are available on both a short and long-term basis, providing short-term lending from anywhere between 3 and 18 months with “working capital loans” too much longerterm loans that can stretch out beyond five years with more creative financing available. Best of all, applying for these kinds of lending packages is simple and straightforward. The application process can be handled entirely online (usually through a mobile application), takes about 15 to 20 minutes,

BUSINESS LINES OF CREDIT Female entrepreneurs with credit at ranges from strong to poor (and everything in between) will find the flexibility of a business line of credit – business LOC – to be very attractive as well. Entrepreneurs looking for some real versatility and how they can use their funding, how they repay their funding, and how funding becomes available will want to look very closely into this kind of lending opportunity. You’ll get a line of credit (like a credit card) that you can draw from whenever you need to, but you’ll only ever have to pay back – and pay interest on – the funding that you are using. This gives you the kind of flexibility to leverage funding on an as-needed basis, rather than paying Sky-high principles and interest rates on funding that you may not be putting into action. MICROLOAN AND CROWDFUNDING OPPORTUNITIES Of course, women entrepreneurs can also choose to take advantage of microloans and crowdfunding solutions that may be able to provide them with the smaller capital needs they have – particularly if they aren’t able to qualify for more traditional or larger/longer term loans that we highlighted above. More and more women entrepreneurs are capitalizing on everything that these kinds of packages offer, not only because of the flexibility they provide but also because of how easy they are to apply for, how easy they are to use, and how easy (generally) these kinds of loans and lending packages are to repay. META DESCRIPTION Highlighting the top financing options available to female entrepreneurs in 2019.


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A HELPING HEART OF GOLD BY WHITNEE LAYNE

Meet Ms. Carolyn Cook, LPN, super mom of four children, loving wife, humanitarian and non profit business owner. In early 2016 Carolyn started assisting people in her community out of her home, catering to those who needed clothes. The demand for assistance was overwhelming and the numbers grew at an alarming rate for her to keep up working out of her home. Ms. Cooks desire to meet the needs of the entire Wayne County led her to relocate by renting a store front and in May of 2016, she founded a non profit 501c(3) naming it, Helpful Hearts Community Closet INC. With the assistance of FOOD LINK, Carolyn added a food pantry, but eventually that location became too small to handle the massive traffic. So, in order to fill the needs of the community, Ms. Cook decided to move once more to the old NAPA store in Lyons, NY., now having the capabilities of serving more than 100 families a week comfortably with free food, clothes and households items. Over the years, a team of wonderful volunteers, personal finances and sales from the thrift store portion of Helpful Hearts Community Closet INC. has allowed this dream of hers to flourish. Whitnee: First, thanks for taking the time to sit with me and let all of Central

New York know just how wonderful you are! Let’s jump right in shall we, (lol) so tell me, what is the hardest and best part of being an entrepreneur? Carolyn: The hardest part is time management, not enough time in a day for the amount of work it takes to keep food pantry, and thrift store stocked, and meeting clients needs.

to dedicate so much of themselves to others, I commend you for what you’re doing. How do you balance family and your career? How do you unwind? Any hobbies outside of Helpful Hearts Community Closet INC.? Carolyn: Our family goes somewhere every weekend.(out to eat, movies, baby showers, graduation [and] birthday parties and family reunions). I have hot tub time. My neighbor gave me a hot tub to help me relax and relieve my back pain. I eat, sleep and breathe the Helpful Hearts mission. It is my hobby and has become my way of Life. Whitnee: Hot tub …? OK sis I see you! (secretly awaits an invite) Seems like you don’t skimp on the family values and that’s important! Please tell us about your family and the additional responsibility you so lovingly took on six years ago. How does that, if at all affect you?

The best part is helping others hands on and being able to sit and stand as needed to manage back pain. Helping others gives me instant gratification over and over again. Whitnee: Starting a business has its many struggles especially a non profit. What’s the biggest issue you face in this sector? Carolyn: Funding. Whitnee: I bet! It takes a special person

Carolyn: I took in my nephew with Fetal Alcohol Syndrome six years ago while I was pregnant, I make sure he receives all resources available to help him with his behaviors, developmental delays and sensory triggers to live a normal and happy life. So now I have two 6 year old [boys] who also have helpful hearts. Whitnee: Wow! Did I mention that you’re a remarkable woman Carolyn?

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{ HEART OF GOLD } “ Live, learn and be helpful. [In 2030] continuing to serve the community with more resources, such as adding a soup kitchen.”

You actually have a background in care giving so none of this is new to you, ya know, having that natural compassion to help. Any plans on dusting off your LPN license? Carolyn: I keep my LPN registration up to date. Sometimes I miss the elderly clients I had, but now I’m able to help clients from all walks of life. “A helpful heart is a happy soul.” Carolyn Cook Whitnee: When I read your story for the first time, I told my daughter that I had to meet you and the next week l drove from Rochester to do just that. You inspire me to keep pressing forward with my dream. Where do you get your strength and inspiration from? 228

Carolyn: God and my parents. I believe in them because they believe in me. My parents are both helpful people in our community. Whitnee: GOD is good all the time! Given the chance to go back 10 years, what advice would you give yourself? Now flash to 2030, what are you doing in 10 years? Carolyn: Live, learn and be helpful. [In 2030] continuing to serve the community with more resources, such as adding a soup kitchen. It was indeed a pleasure sitting with Carolyn and I’m looking forward to seeing her dream grow. So New York as you can see, Ms. Cook took a simple good deed and formed an agency well

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loved and needed in Wayne County. When she isn’t hosting holiday drives, back to school supply events, senior days and health fairs, you can catch Carolyn delivering food and household items to families. If anyone is interested in helping by donation or volunteer opportunities with Helpful Hearts Community Closet INC., call (315) 690-1952, send an email to HelpfulHeartsCC@hotmail.com, give them a like on Facebook, Twitter and Instagram or better yet stop by the store; 12 Geneva Street, Lyons New York and tell them we sent you! To contact the writer Whitnee Layne email whitneelayne@gmail.com


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COURTNEY O.C. SMITH BY TAMMY REESE

Courtney O.C. Smith Founder of Bracey & Co. Public Relations & Project Management Firm What inspired you to pursue a career in your field(s)? In 2015 I began to naturally develop a network of Entertainers and Athletes at a rapid pace due to the then brand new social media platform Periscope. At the time I was also looking to launch a new “virtual assistant business , I thought to myself maybe I should leverage this network to have clients for my business. Through pitching my new found network on my virtual assistant services and it didn’t work at all like no one understood the premise of a virtual assistant at the time in entertainment and they still don’t.

reach out to work with me or encourage me or invite me to be apart .

His name is Cartel Dough he really inspires me. I love working with him.

In July 2018 I jumped back on the scene. By October 2018 I was right back in my rhythm like I never left.

List any award achievements : I haven’t received an award, YET. But I’ve been requested multiple times to be featured in Voyage Atlanta through recommendation.

What are some of the highlights in your career so far?

What advice do you have for women wanting to pursue a career in your field ? I would advise women to be true to YOURSELF. Even though we’re in a male dominated industry don’t just help the guys build their empire without securing something for your own brand. It’s ok to Speak up and effectively communicate when you’re feeling uneasy. NEVER let your emotions overpower the actual work. Channel your emotions through your creativity, but always keep your head in the game.

I simultaneously began to get requests to attend events around the country. Once I no longer pushed the issue people naturally just started to ask me to work with them. Some even offered to show me the ropes. So I guess you could say it was a natural life path not necessarily an inspiration, per se. Any obstacles in your career you have overcome? There are two obstacles that have greatly affected my career. The first was learning how to actually make money and increase my profit margin. There is no standard path to making money as an entrepreneur in the entertainment industry. A huge obstacle for me also was/is having went through a life threatening experience and surgery in 2017. It took me a year to recover and I even had to learn to walk again. It was difficult , I even thought about never coming back to the industry after that. I changed my phone number, I stopped posting to social media , I even moved away . Still everyday someone would 230

Who are the people who inspire you in your field? Lizzie Grubman Rockstarr Diva Tamiko Hope

Some highlights include being apart of: -working on the launch of Snoop Dogg’s DJ Snoopadelic Brand. -Launching a Cannabis Strain In Los Angeles at the Herbarium -Working with the Taylor Gang’s Loody Boy for his private 420 experience in Los Angeles However, the best moment was coming into my own and deciding whom my ideal Client and then organically meeting him.

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What are you working on currently? Currently I am excited about EVERYTHING! I’m working with a mogul in the making Cartel Dough. I’m working with upcoming Artists Yung Smilez and Seddy Hendrinx. Our team is also building Lil Freaky’s Fesival Resume....I just became PR for Culture Fest in Brooklyn, NY. I’m excited about it ALL!!!! Contact Courtney at : Instagram.com/OCLeadinLady LeadinLadyPR@gmail.com


{ SHIFT+CONTROL { HER EDGE } } “There is no standard path to making money as an entrepreneur in the entertainment industry.”

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{ TRACY IS TALKING }

ALL THAT GLITTERS ISN’T GOLD BY TRACY SIMONE

So, we finally made it to the consistent summer weather. So now, we have lovely places to go and things to explore. One of the gems of Upstate New York is Saratoga Springs. I have a special place in my heart for it because I have fond memories of my godparents living there when I was a child. I still have some family members who live there. There are so many beautiful things to see and do. There are parks, museums and all kinds of activities for every age and walk of life. Even in the dead of winter, there are people strolling down Broadway and enjoying the many restaurants and boutiques. During the summer, it really comes to life when the best thoroughbred race horses and polo ponies come in from around the world to compete. It is also home to the Saratoga Performing Arts Center (SPAC), which hosts the New York City Ballet, the Philadelphia Orchestra, a major jazz festival and concerts by some of the biggest names in show business. There is a casino, black tie affairs, fashion shows and parades. You name it and you can most likely find it in Saratoga Springs. It is truly a beautiful destination and it draws people from all over, especially during the summer.

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Billionaires, millionaires, celebrities and people from all walks of life have homes there. ALL walks of life. What most people do not realize is that even in this playground for the wealthy and tourists, there is a significant homeless population. A few years back, Code

years ago, a woman froze to death while sleeping on a loading dock. Thank goodness for the people who established Code Blue so that the less fortunate could find some temporary shelter when the temperature drops below freezing. On average, 55 people use this service each night. In Saratoga Springs. There are also HUNDREDS of homeless children within the school system there. Finally, there are tent cities at undisclosed locations. I know. I have been there and seen this for myself. Many people do not qualify for the available shelters. Some of the people have mental health issues. Most of these people are invisible to the masses. In fact, Saratoga relies on many lower income people in order to thrive. There are many people who work as bartenders, waiters/ waitresses, in the hotels, in the back stretch with the horses, etc. While the folks who work with the horses generally come in for the track season, most of the other folks work in Saratoga year round.

Blue was established as an emergency shelter for people on nights when the temperature drops below 32 degrees. This came to be because a few short

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Most of these people are extremely hard working, but unable to afford to live within the city limits. There is constant construction. There has


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{ TRACY IS TALKING } “In reality, most people are only a paycheck or two away from also being on the street, or crashing with friends and family.”

been a push in recent years to provide more affordable housing so that more of the lower income working class can also live in this beautiful city. However, many of the residents did not want these people in their neighborhoods. I am writing about this to shine a light on the situation. If this is happening in Saratoga Springs, the ‘city in the country’, where many wealthy people and middle class people own homes and businesses, where tourists come to play and bring mountains of money with them, this is most certainly also happening in some 234

(if not most) of our other cities. Shame on those who make the less fortunate feel invisible……those who do not want to be inconvenienced by seeing people with less living in their neighborhoods, but will not do anything to assist. Every single one of us can do something to help someone else. As we move through our lives, paying bills, taking vacations, enjoying our families, we can each find a way to do SOMETHING for someone outside of our immediate circle. In reality, most people are only a paycheck or two away

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from also being on the street, or crashing with friends and family. Maybe volunteer in a soup kitchen? Give a donation to organizations who are helping? Do more than just think about our other citizens at Thanksgiving? So, while we are all enjoying our summer and beyond, we need to look around us because some of our neighbors actually do live in tents. Some of our neighbors have children who do not have what they need to eat or for school, even in our more affluent cities. Even in Upstate New York. Even in Saratoga Springs.


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{ SINGLE { SHIFT+CONTROL DOPE BLACK CHICK } }

THE COST OF LOVE BY EBONY NICOLE SMITH

:Is it Worth the Withdrawal? Often, when in love or out of it, we question how, if we are in love, can things happen that strain the heart, causes us to become bitter and to throw in the towel. I remember one evening, following the last heartbreak that caused a major “heart attack”, during a painful prayer, I had a conversation with the Lord; after all, that is what prayer is. I tearfully and sobbingly managed to get out, “Love cost too much. I can only afford to pay out one more time. After that I’ll be in the negative.” I remember standing in the middle of my bedroom saying these things. I staggered to my bed and fell over onto it. I gripped my covers and screamed as pain leaked out of my eyes and shattered my heart. I was done! Maybe not forever, but for a long time. I was done trying to build a future, getting to know someone, revealing who I am, being bold enough to allow someone new into my life. I was done! I found myself on the side of my bed, having slid down along with my cover, crying and asking why me…again. I tried not to figure out what I had done wrong, could have done differently and all other thoughts that come when relationships – or situationships -end. But I couldn’t help it. Maybe I fell too hard – too fast, maybe I wanted too much, maybe I asked him for too much of his time; I mean, he was a business man so his time was limited, right? I recall roaring out, “Why me? I hate men! Leave me alone, please! I can’t. I can’t.” I meant every. single. word. “Leave me alone, please,” was my way of asking

God to really, leave me lonely because love wasn’t worth all that I had given without a return on my investment. It’s funny how the heart is the strongest muscle in the body but is easily broken. In my heartache, in my anguish, I hear a voice that was clear as day, crisp as a spring morning after a downpour of tears, I mean rain. Almost as if He was waiting for me to finish my foolish statement, God asked, “How much does love cost? What do you have that

price of love has gone up since I crossed into the years of 30. Building up and tearing down of patience has just about drained all of my extra dividends. Just when I thought I was going to have a large deposit made, I found it to be counterfeit cash. It looked like love, felt like love and spoke like love. But it wasn’t. The last bit of currency that I have, I’m not sure I’m willing and able to make a withdrawal.” The funny thing about a conversation with God is, He doesn’t always speak back when you (or I) want Him to or think He should. That night of waiting was long, hard and dreadful. I couldn’t stop crying, while replaying the last conversation I had with the guy my heart had fallen for. I heard every word, again, as if they were said for the first time. I can’t tell you how many times I reread the text messages that spilled from my phone. The more I heard and, the more I reread the more I realized that love did in fact cost too

is worth anything to lose for love?”

much.

I didn’t hesitate to respond. No thought was needed because I had made withdrawals from the Bank of Love for so long that I know the balance. “Love costs a lot, Lord. I just can’t do it anymore. It cost me my time, attention, care for the other person – that wasn’t reciprocated, risk of being made a fool in love with a joker. Love cost me countless tears, pounds of doubt, many certificates of confusion, short nights and longs days of investing in ‘the wonder of what I could have done differently’ stock. The

I knew what I had was worth losing for love -- my joy, my peace, myself. I was sure that God would agree with me, that love did cost too much and that He understood why I had reached the limit on life withdrawals. Unlike a financial institution, my Bank of Love was always open ready to receive new clientele. Sadly, it’s not until the account is opened, deposits are made that I see the fraudulent activity too late. I tried, with all that I had, to be sure to spot the fraud before getting too far involved. My

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{ SINGLE DOPE BLACK CHICK } “Love costs a lot, Lord. I just can’t do it anymore. It cost me my time, attention, care for the other person – that wasn’t reciprocated, risk of being made a fool in love with a joker.”

My security walls were high and unbreakable. Yet, I didn’t protect the front door and because of it deceit found its way in. The last account that was opened, caused me to file for love bankruptcy within one year. I was able to keep a little bit of love, but not enough to share with a major deposit being made first!

withdrawn as much as you think. What you have taken out and freely given is the interest accumulated over the years. You haven’t tapped into the major reserve yet. If you trust Me to love you correctly, you will see just how insignificant those small withdrawals were. Love is worth the risk and benefits.”

didn’t fight the work He needed to do in me. It had taken a whole year for Him to complete most of the works within me. I know, honestly, I can feel more is needed, He’s not done, but the work He has put into me is so good. I can’t wait to see the restoration of my Bank of Love that will store the love He has for me to give.

As the night carried on through suffering from a damaged heart, God had me wondering what He would say. Hours later, I received His response. “My daughter, love cost a life at 33-yrs old. It cost the striping of flesh. It cost the resting of large wood on shoulders. Love cost tears thick as blood. It cost knowing you had a counterfeit friend by your side. Love pays for the prayers that would otherwise be ignored. It paid for redemption you can’t afford. Love is giving your life for someone that will lose trust in you because of something man has done. Love is waiting for you to do what it has commanded of you. Love is closing your eyes and believing in what you can’t see but can hear from love. Love is risking it all, giving your all, not expecting a return because the withdrawal is worth it. That’s love. You haven’t 238

I’m still open to that final deposit but I’m not in a rush. I have handed over all responsibility to my bank Manager (aka my Jesus). He is accountable for what happens from here on out. And for that, I will forever be a functioning Bank of Love.

After that, I felt bad about how I felt. Thinking that I had so much to lose by falling in love when in fact, Love had done the most, above and beyond just for me. Soon thereafter, I began to pray for my brokenness. One night, He told me, “I Am going to uproot everything that caused this. Let Me work.” That was November 2017 and in 2018, I

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if you let Him.

I encourage you check your bank to see what’s left. If you’re low on currency, than hire the bank Manager that will restore it,

Let me know what your banking status is by sending me an email to singledopeblackchick@gmail.com.


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{ HEALTHY WOMAN }

MONIQUE: THE FACE OF UTERINE FIBROID’S BY LATOYA JONES BS, HSA LPN

It is vital as women that we take control of our health. It’s often that we naturally put our family and the rewards of nurturing first.

will roar through a woman’s body at anytime.

As Monique began to age she looked in the mirror and promised herself better health. 2013 was the year of redemption. Little did she know her body was being invaded by Uterine Fibroid’s. Uterine Fibroid’s are noncancerous tumors that will invade a woman’s uterus. A very common pelvic tumor. The cause of this growing fibroid is still a mystery. Like many other women, it was not known why Monique began to develop these tumors. There are a number of women who are diagnosed e v e r y d a y. T h e symptoms of Uterine Fibroid’s

Studies show that black women will suffer from uterine fibroid’s

at a higher rate than white women. These women may also be diagnosed at a younger age like Monique. The fibroid’s rapidly developed one, then two and finally seven. Mo n i q u e w a s faced with a life changing decision. As fibroid’s can be life threatening. Although she followed the suggested treatment regimen. It was now time to make that decision. Would she continue to suffer or have a hysterectomy. She made the decision and her life changed forever. There continues to be a fight between women and fibroid’s. A fight where the fibroid’s will not win! Take control of your annual health before it takes control of you.

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HOW TO ORGANICALLY GAIN INSTAGRAM BY KATIE LAWLER-MELIA

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How do I gain more followers? I get this question multiple times per day. I get why, but my perspective might differ a bit being a social media manager. My response is always this question: Why do you want more followers? I want you to ask yourself the same question. For a large group, it has to do with the common need to be seen, to be approved of, to be liked. While these are common feelings and desires- if that is your reason for wanting more followers, you need to remember that putting yourself out there for all to see will not often garnish those warm and fuzzy feelings you crave. The goal that I feel is more important that you would like more customers/ clients/sales. Does that resonate with you? There is a funny meme floating around the land of social media that says: Being Famous on Instagram is the Same Things as Being Rich in Monopoly. It does nothing for you,aside for a temporary warm & fuzzy feeling.

business. Most will not want to work with a company that lacks integrity. Your goal should be to gain actual customers that will engage with your content.

Many people grow impatient when they start their account, and I get that. I have to level with you, it doesn’t happen overnight. The only way that happens is when you purchase fake followers. This does nothing for your business OR your reputation. It doesn’t take an expert to see if a person has real followers or not. If you boast 5k followers or more and you barely get any engagement that is a red flag that you went this route. That can have a negative effect on how people perceive you & your

the people you want to follow! If you sit there waiting for them to follow you, you’re going to be waiting for a very long time.

8. Use videos, they are a special way to stand out and convey who you are and what you’re about.

2. Provide top notch content. Why would a person want to visit your feed? Do you have beautiful well-lit pictures? Inspiring quotes? Do you post consistently?

9. #hastag often and mix it up- don’t always use the same ones! Hashtags are like a breadcrumb trail that your potential followers find you. If you sell candles, make sure your candle posts contain variations on the word candle.

So, what is an Instagram User to do to grow their page organically? 1. Engage with your dream audience. Search Hashtags that are relevant to your brand. See who is liking these posts. Drop them a comment on their post saying you like their content. Follow them, engage with

4. DO NOT post too much! This is as bad as not posting enough. You don’t want to overwhelm people. 5. Hire a Social Media Manager and ask them to figure out the best times for you to post for your brand/region/client base. 6. Make your bio stand out! Make sure it has a succinct description of what you’re about along with a link to your website etc. When a person is drawn to click through to your profile you have about 10 seconds to convince them to stay. 7. Create an eye pleasing pattern to your feed. This is your look book, make it count! Make it attractive, make it cohesive! Many times I will see a great picture but when I click to the profile it is a mess. It looks like they have several people posting and it looks unorganized and it overwhelms.

3. Be consistent! Stick to a schedule and do not stop, it takes months to gain momentum. You’ve got to go the extra mile.

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10. Hire an influencer. These are people


{ GETTING SOCIAL WITH KATIE } “Being Famous on Instagram is the Same Things as Being Rich in Monopoly. It does nothing for you,aside for a temporary warm & fuzzy feeling.”

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{ TALKING SOCIAL } { GETTING SOCIAL WITH KATIE } “It doesn’t take an expert to see if a person has real followers or not.”

that get paid to promote you. There are a lot of fakes out there, so be sure it is truly an influencer.

poor overall results, remember you want actual customers not a weird scheme to look a certain way.

11. Don’t copy. EVER. Be yourself. Be authentic. What works for one person will not work for everyone.You can get inspiration elsewhere, but if all you do is try to emulate another person that has a huge following, you will be disappointed.

13. Use Instagram stories & Highlights for special behind the scene sneak peeks into your business. Try Instagram TV if you have a lot of video content.

12. Find other accounts to do a collab with. Cross promote each other, do a giveaway together. Create a follow-loop with a group of people and create a big giveaway where one of the rules is that each account must be followed to enter. Beware of followloops, this another quick fix that garners 244

14. Use the location feature on your posts, this is another way to get local customers. 15. Focus on your business and hire an expert. Social Media is a time consuming thing to focus on, if it isn’t your actual job and you can afford to do so- delegate & outsource!

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I hope you found this information helpful! I am offering a very generous special this month to RWO readers- sign up with me for only 100/month! You will receive a bio makeover, posts to both Instagram & Facebook 5x per week, I will create a pleasing page & help you develop the perfect content for your brand which includes graphic design work. Contact me today at 585-200-2793 or meliakatie@ gmail.com for a free consult. You can visit my site at www.dreamcatchersocial.com to read client reviews and check out other services I offer.


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CNY Woman Online Oct/Nov 2019  

It is with GREAT PLEASURE we bring to you the launch edition of Central NY Woman Online Magazine 2019! Please welcome our AMAZING COVER WOMA...

CNY Woman Online Oct/Nov 2019  

It is with GREAT PLEASURE we bring to you the launch edition of Central NY Woman Online Magazine 2019! Please welcome our AMAZING COVER WOMA...