Rowena Emmett Listing Presentation

SALES AND MARKETING PROPOSAL

Rowena Emmett

Realtor® DRE# 00913659

d. 818-952-0077

c. 818-802-5654

lacanadarealestate.com

Rowena@lacanadarealestate.com

● Knowledge of the Market

● Compassion for the Process

● Love of the intricate nuances of bringing your special home to the perfect audience

● Over 30 years of twists and turns of real estate and being proactive at every turn

● Your goals become mine

● Your success is mine

● Boutique approach to real estate

One very special family at a time

Meet Rowena

Rowena! This Realtor® boasts over thirty years of real estate experience. She is passionately committed to helping clients achieve their real estate goals. Extensive knowledge of properties and communities, plus real estate listings, provides the background needed Rowena counsels clients towards intelligent real estate decisions. Recognized as a top Realtor® in the Foothills, and a dynamic presence in our real estate market.

YOU! Rowena offers her clients the ultimate in diverse specializations for every special need. Rowena dedicates 100% of her energy and time to her clients, providing the highest possible level of service with a boutique approach. Rowena attributes her real estate success to the lifetime relationships established with clients. Her business is strongly based in referrals as satisfied clients refer their family, friends and work associates for direction in buying or selling real estate. She is best known for her mega-marketing skills, and gentle hand-holding through this sometimes arduous process. "Other realtors Sell houses. I Serve families, year after year."

WHERE! Specializing in real estate listings in the Southern California communities of La Canada (includes Flintridge), Pasadena, La Crescenta, Glendale, Sparr Heights, Montrose, Altadena, Burbank, Sierra Madre, Arcadia, Monrovia, Sunland, Tujunga, South Pasadena, Sylmar, Shadow Hills, Kagel Canyon, Lakeview Terrace and Los Angeles suburbs. Serving the greater Los Angeles County, Southern California area.

ROWENA EMMETT teams up with the finest photographers, stagers, lenders, escrow officers and marketing managers. Her team of experts represents the best and brightest in the industry. They are always striving to lead the field in research, innovation, and consumer education. Today’s buyers and sellers need a trusted resource that can guide them through the complex world of real estate.

With extensive knowledge and commitment to providing only the best and most timely information to my clients, I will be your go-to source for real estate industry insight and advice.

Listed: $2,999,000

Sold in MULTIPLE OFFERS: $2,920,000

MULTIPLE transactions with this family

Recently Represented

Listed: $799,00

Sold in MULTIPLE OFFERS: $875,000

SECOND transaction with this family

Listed: $998,800

Sold in MULTIPLE OFFERS: $1,059,998

THIRD Transaction with this family

Listed: $998,000

Sold in MULTIPLE OFFERS: $1,059,000

THIRD transaction with this family

939 Beverly Way, Pasadena

1254 Ethel Street, Glendale

2431 E Woodlyn Road, Pasadena

166 Normandy, La Cañada

5219 Starlight Mesa Lane, La Cañada Listed at $895,000

2333

Listed $2,195,000

Sold in MULTIPLE OFFERS: $2,300,000

Recently Represented

Leased at: $6,400 mo

Represented this family for over 20 years on multiple properties

Listed at: $2,295,000

Sold with 5 OFFERS over $2.3 Million

A privilege to represent this 1949 historic home

Asking: $5,900 | Leased at: $6,000 mo

THIRD transaction for this family

935 Wiladonda, La Cañada

5102 Jarvis Avenue, La Cañada Flintridge

2315 Los Amigos Street, La Crescenta

4823 Viro Road, La Cañada Flintridge

MywifeandIwereextremelyfortunateto haveRowenaasourbuyingagent.Getting intothehypercompetitiveLaCañada housingwasanintimidatingprospect.

Rowenaexpertlynavigatedusthroughevery stepandhelpingustosealthedealwith ease.Shepreparedtheoffertomakeitas compellingas possible.Rowenaworkedher magicandwewereabletopurchasethe home.IhighlyrecommendRowena!

-DavidGonzalez

MANAGING THE DETAILS

We are here to advise, educate and guide you through the steps of the sale of your home. From the launch of your listing through the close of escrow, our goal is to assist you in making smart decisions and achieve your desired outcomes. Communication, expert negotiation and managing the details are what we do best and our results speak for themselves!

Bestagentweeverworkedwith.Neverlost “her”coolevenintheheatofthemoment. Wehavetremendousrespectfor“her”real estateSavvy.Withoutherwesurewewould stillbelookingforourdreamhouseinsteadof livinginit.

-C&TTucker

IsometimescannotbelieveIamnowa homeowner.Youtookcareofmeandkept meabreastofeverydetailandhandledthe differentstageswithtimelinessandskill.You aredefinitelyaclassact.

-J.Burdios

Rowenaisconsiderate,competentand upbeat.Wedidn’tthinkofusinganyoneelse. Understandingourneeds-100% PrintAds-100% Salescampaign-100% onlineads-100% Closing-100%

-A.Prince

“GrandartistofRealEstate.”Combinedasoft touchwithsharpbusinesssense.

-Dug

PRICING STRATEGY

TO EFFECTIVELY PRICE AND ULTIMATELY SELL YOUR HOME:

I will research and create a pricing strategy to maximize the excitement and momentum of your property prior to going live.

Conduct a detailed, custom market analysis with you.

Understand and consider the unique characteristics and amenities of your home and its location.

Meld my expertise in the real estate market and your expectations around timing and outcomes.

A home priced at market value will attract more buyers than a home priced above market value.

Additionally, a home priced competitively will attract a greater number of potential buyers and increase your chances for an expedited sale!

STAGING/Landscape

To ensure a “WOW” first impression, I will guide you through preparing your home to go “live”.. Exterior features, in tandem with interior staging will be well thought out, creating an experience that will appeal to prospective buyers.

MARKETING STRATEGY

PHOTOGRAPHY

I have created strategic partnerships with the area’s best, professional real estate photographers who will capture stunning, high quality images of your home for both online and print broadcast. With me, expect VIDEO for marketing, PERSONAL WEBPAGE for your home, DRONE shots, and 3D floor plan

PRINT/DIGITAL MEDIA & NETWORKS

My team will determine the best print and digital media strategy for your home, based on the current market, location, features etc. I believe this is not a one-size fits all process, but will ensure that your home is broadcasted via brilliant marketing collateral, individual property landing pages when applicable, and via social media platforms. Additionally, I will market your listing to the area’s top real estate professionals, affiliate networks, and my personal spheres of influence.

MARKETING STRATEGY

OPEN HOUSES

High profile open house events will be coordinated to generate optimal traffic and attract highly qualified buyers. I will leverage this effort and generate interest with strategic advertising campaigns, newspaper ads, social media broadcasts and website promotion.

CUSTOM PROPERTY WEBSITE

We will create a dedicated individual property website exclusively for your home that will enhance and support our highly targeted marketing strategy.

WEBSITE EXPOSURE

Your fine residence will be featured will be featured in print ads and syndicated on multiple websites..

DIGITAL MARKETING THAT DRIVES RESULTS

WORLD-CLASS MARKETING MATERIALS

• Open House Flyer

• For Sale Flyer Created for All In-Home Visitors

• Just Listed Postcard

• Just Sold Postcard

• Professional Yard Signage

• Print in neighborhood papers

Haven Home + Luxury International

DIGITAL MARKETING THAT DRIVES RESULTS

• Open House Flyer email blasted to real estate communities, affiliate networks and personal sphere of influence

• For Sale social media broadcast on Twitter, Instagram and Facebook

• For Sale campaign targeted to highly qualified buyers

• Launch listing on KWLS, MLS and other syndication websites

• Custom landing webpage and funnel campaign promoting open house

• 4 -page digital brochure to attract international buyers

WHY KELLER WILLIAMS

TECHNOLOGY

In August 2017, Keller Williams announced a $1 billion fund to fuel all the R&D and M&A required to build the real estate industry's preferred platform. With resources in place, KW remains focused on building technology that empowers agents to provide the best CONSUMER EXPERIENCE. This new home search experience will empower agents and consumers alike, uniting them inside one central point for communication, on-demand information and collaboration.

TEAMWORK

Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

KNOWLEDGE

Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

RELIABILITY

Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

TRACK RECORD

I’m proud to work with the largest real estate franchise in the World by agent count.  It’s proof that when you offer a superior level service, the word spreads fast.

KW has a global reach that allows your property to be broadcast to interested buyers around the world.  My global network allows me to strategically market your property to the largest audience possible.