GoToMyMarketing.com
Created and Edited in Google Forms
All submissions are emailed to the Marketing Manager.
GoToMyMarketing.com is a conversation starter.
After order is received, Marketing Manager contacts the agent by email telling them when they can expect a proof and requests any additional information, materials, photos links as necessary.
NEW LISTINGS:
1. Flyer/brochure (1, 2 or 4 pager)
2. Just listed Mailer (direct mail, or EDDM)
3. Eblast (New listings get their eblast sent to over 9000 local brokers)
4. Social media for agent to post
5. Featured listing on agent website (also an opportunity to update agent websites)
Ask the agent to forward the email from their photographer (or send me a link)
Download the photos and size them in Photoshop.
Read and edit property description for Prohibited words and phrases Make suggestions to agents for materials they may need (and not be aware of)
Canva Templates:
Flyers, brochures, Postcard mailers, EDDM mailers, Social media posts, etc
NEW AGENTS
1. Business cards
2. Email signature
3. Website
4. Listing Presentation
5. Buyer Presentation
6. Signage - For Sale and Open House
Canva Templates:
Business cards, email signature, LP and BP, signs
AGENT PROSPECTING MATERIALS:
1. Seasonal postcards/Flyers (for door knocking or mailing)
2. Seasonal social media posts for agents to post
3. Charts from Altos (Michael Lewis Marketing - get by city or zip code)
4. Event PCs and flyers
CANVA has tons of photos, graphics and templates
No need for Michael Lewis Marketing except for Altos
Main street, Cityname, CA 00000
Offered at: $000,000
0 Bedrooms 0 Baths 0 000 SF (asr 0 000 SF Lot (asr)
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Disclaimers/Marketing
When creating your own marketing material, it is important to include all appropriate legal disclaimers. Please carefully review the following list every time you create print material. The letter (font) size of disclaimers should be no smaller than 6 pt.
Property brochures/flyers
Each Office is Independently Owned and Operated. Information provided by seller or third-party sources. Information not verified or guaranteed. Some features may be without permits. Broker and Agents have not and will not investigate or verify information provided by third parties. Buyer is advised to conduct all desired investigations, and any other matters concerning the Property, with qualified professionals. Some rooms may be virtually staged.
All Just listed/Just sold mailings: Each Office is Independently Owned and Operated. Information provided by seller or third-party sources. Information not verified or guaranteed. Some features may be without permits. Broker and Agents have not and will not investigate or verify information provided by third parties. Buyer is advised to conduct all desired investigations, and any other matters concerning the Property, with qualified professionals. If your home is currently listed with another Broker, this is not intended as a solicitation. Some rooms may be virtually staged.
Any piece which is intended to solicit a Buyer:
Each Office is Independently Owned and Operated. Information provided by seller or third-party sources. Information not verified or guaranteed. Some features may be without permits. Broker and Agents have not and will not investigate or verify information provided by third parties. Buyer is advised to conduct all desired investigations, and any other matters concerning the Property, with qualified professionals. If you have a signed Buyer Representation and Broker Compensation Agreement (BRBC) with another Broker, this is not intended as a solicitation. Some photos may be virtually staged.
For all mailings with no property Information: Each Office is Independently Owned and Operated. If your home is currently listed with another Broker, this is not intended as a solicitation.
To be used when displaying information from the MLS i.e. a postcard/flier, which lists properties recently sold: Based on information from the ___________________ /Association of REALTORS (alternatively, from the
MLS) as of _____ (date the AOR/MLS data was obtained). All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be, verified by broker or MLS. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information. If your home is currently listed with another Broker, this is not intended as a solicitation. Each Office is Independently Owned and Operated. For any piece with tax or financial information: Real estate agents do not provide legal or tax advice. Before purchasing real property, you should consult with your legal and tax advisors to confirm any limitations on, and benefits of, buying and holding real property in the United States. Each Office is Independently Owned and Operated. If you are currently working with another broker, this is not intended as a solicitation. CONTESTS: All contests must be approved by the Mike Napolitano. OFFICIAL CONTEST RULES: No purchase necessary. Must be 18 years or older to participate. Winner is solely responsible for all applicable taxes. This contest is only open to residents of California. Odds of winning depend on the number of eligible entries received. Only original, completed entry forms will be accepted. One entry per household. Keller Williams employees, independent contractors, and their respective families are not eligible. Keller Williams reserves the right to publish the name and photo of the winner(s). By submitting an entry form, you have given us permission to contact you by telephone, electronic mail and other means for marketing purposes.
Social Media Rules
If an agent is using social media to promote themselves or property, they need to include the name of their broker and their license number.
Agents should not utilize or market other agents’ listings without written permission from the listing broker.
Agents can post Coming Soon properties on the company private facebook page if the listing is registered Agents should not use their professional social media sites to advocate their political or religious views. Agents should not use social media to negatively disparage properties, other agents, or companies. In addition to creating potential legal liability, doing so is also a violation of the Code of Ethics.
Marketing and Advertising Rules
1. In everything you do, you must use your DRE#, and it must be clearly identified with you!
2. On your email signature, YOUR DRE# should be under your name, not under the name of the Broker.
3. If you do not use a logo, you must state the broker's official name: Keller Williams Real Estate Services (Glendale and La Canada) or Keller Williams Realty World Media Center (Burbank). No abbreviations are allowed.
4. Use the DBA logo - Not a generic one.
5. If you use a personal logo, you must use the Company logo, and your logo can be no larger than the company logo.
6. All materials must include the disclaimer: All offices are independently owned and operated.
7. Disclaimers must be at least as big as the smallest type on the piece. Minimum 6pt type.
8. All social media and websites must contain agent and broker identification in the "profile/about me/information sections. On websites, the Company Logo must be in the first screen
9. Please refer to the “Disclaimers" file posted on the Private Facebook page for required disclaimers.
