

Hi I’m Amy L. Frazer and I’m the owner and creative director at Keller Design Co. When I was growing up in Cincinnati, after my Grandpa passed away, my Granny came to live with us. Welcome Granny!
We were crafty and settled into a makeshift studio in our basement on the old bumper pool table. We’d disappear into our basement studio for hours making things like pine cone wreaths, doll clothes, me learning to crochet.
Keller is German for basement and that’s where my granny and I used to craft when I was a kid. Keller is my space to play, to create products like greeting cards, to collaborate with friends.
Whatever I wanted to make Granny would say we’d figure it out. And that’s the attitude I like to bring into my art practice, life, and when I’m teaching workshops. Whatever it is, we can figure it out. Together.
A bit more about me… I’m an illustrator, surface pattern designer and embroiderer working in Portland, OR. I am a maker, crafts person and a lover of all things handmade. I have extensive experience in product design and development gained through working at companies like Nike, Inc., Old Navy, Silkcraft and Galerie Au Chocolat,
I enjoy designing objects as well as the prints, patterns and colors that adorn them. I love to travel and always have a bag packed for my next adventure to the mountains, the sea or a fun city to explore and gather inspiration.
I look forward to growing my business with you and if you have any questions or want to talk, please get in touch and I’ll do my best to figure it out with you. Looking forward to getting to know you!
Warmly,
We’ll figure this out...
Products created in collections so you can build a fun offering for your customers and offer them seasonal gifts that are as fun to give as they are to receive.
◊ Keller is proudly woman owned.
◊ We create connection.
◊ We give back.
◊ We take care of each other.
◊ We’ll figure it out. Together.
Keller Design Co. empowers you to make modern memories through craft. My stationery, kits and artful gifts help you share your stories, make connections and communicate with simple honest messages.
Keller creates products that make it as fun to give as it is to receive. I want people to find joy in my hand crafted imagery and create connections when they can’t seem to find the words. My products help customers connect with those they love and find connections to their own creativity.
There are a few ways for you to order from Keller. I look forward to working together soon!
Virtual Schoolhouse Deal: U.S. orders over $150 placed by July 28th will ship FREE!
◊ Faire.com. Check out the Summer Faire Market for extra savings. July 17-20
◊ Wholesale Direct
◊ Email Me at Amy@KellerDesignCo.com and I can process your order. Fill out the pdf order form or just email me the SKU’s you want.
Faire offers 60 day payment terms. New to Faire? You’ll get $100 off your first order, plus free shipping with us for an entire year. Please use this direct link so we can enjoy 0% commission:
Faire.com/direct/kellerdesignco
Not a fan of ordering on Faire or prefer to go direct to Keller? We have a dedicated wholesale website for you.
KellerDesignCo-Wholesale.com
For those moments when you want to say something but don’t know how or what. To simply say hello. Or celebrate with a big “Kale Yeah!”
WHOLESALE
$2.75
$3.00 Gold Foil
MINIMUM PER SKU
6 cards
SIZE
A2, 4.35” x 5.5” Folded
PAPER + PACKAGE
Mohawk Superfine Eggshell 100#, Single card in clear no flap cello sleeve with coordinating envelope.
Cello sleeve free cards available upon request.
Size: A2 with coordinating Envelope |
$2.75 per card/ $3.00 for Foil
Per Sku: 6 cards
Size: A2 with coordinating Envelope | Price: $2.75 per card/ $3.00 for Foil | Minimum Per Sku: 6 cards
A collaboration between Keller Design Co. and Amy’s friends near and far. The goal in creating products together is to share each Friend’s unique voice and perspective with the world through words and images. I work closely with each artist, writer, therapist to create products with their unique vision. Each friend is compensated for their work and I make a donation to their charity or organization of choice each year.
Size: A2 with coordinating Envelope | Price: $2.75 per card/ $3.00 for Foil |
Minimum Per Sku: 6 cards
Cebrate!
Art by Emiko Rainbow PGC017
Happy Birthday
Art by Emiko Rainbow PGC017
Not Born to Conform
Art by Emiko Rainbow PGC019
No Limits
Age Friendly Vibes Collab
PGC030
Age Positive Vibes Age Friendly Vibes Collab
PGC031
See Your Unique Beauty Age Friendly Vibes Collab
PGC032
Keller’s embroidery kits make amazing gifts for the favorite creative in your life (even yourself!). Our kits offer a way for people to connect to their creativity or to send the gift of creativity to friends. Our Full Kits include the essentials you need to get started!
FULL KITS
Small Full Kit: $15.00 (4” Hoop)
Large Full Kit: $19.00 (6” Hoop)
MINIMUM PER SKU: 3 Kits
Stash Buster Kit: $17.00
MINIMUM PER SKU: 3 Kits
PACKAGING
Comes in a reusable, take anywhere ziploc pouch
PACKAGING
Comes in a reusable, take anywhere ziploc pouch
Paper Embroidery Kit: $12.00
MINIMUM PER SKU: 3 Kits
PACKAGING
Comes in a flapped cello sleeve.
Each Keller Embroidery Kit is carefully designed and assembled with your customers in mind. We realize there is a wide range of skills that people posess and with that a wide range of supplies they already own. So we’ve built kits for the beginner who needs almost everything, but also kits that we refer to as Stash Busters, for the stitcher who has all the supplies and just needs a new project.
◊ Printed cotton fabric
◊ Full skeins of thread. Usually between 3-5 skeins.
◊ 2 needles
◊ Hoop
Small Full Kit: 4” Hoop
Large Full Kit: 6” Hoop
◊ Color and stitch ideas, stitch guides
◊ Reusable pouch! Take your kit anywhere.
◊ Coming soon! QR code with a link to video stitch guide and more ideas for stitching.
◊ Printed cotton fabric
◊ Color and stitch ideas, stitch guides
◊ Reusable pouch! Take your kit anywhere.
◊ Coming soon! QR code with a link to video stitch guide and more ideas for stitching.
◊ These kits DO NOT include hoop, thread, or needles.
◊ The idea is that you use all the materials you have in your “stash”. Threads, hoop, needles, etc.
◊ Printed #100 Eggshell cardstock
◊ Full skeins of thread
◊ 1 needle
◊ Basic stitching instructions
◊ Coming soon! QR code with a link to video stitch guide and more ideas for stitching.
Size: Package is 8.25” x 11.5”. Includes 6” hoop. | Price: $19.00 |
Minimum Per Sku: 3 kits
◊ Printed cotton fabric
◊ Full skeins of thread. Usually between 3-5 skeins.
◊ 2 needles
◊ 6” Hoop
◊ Color and stitch ideas and stitch guide with my 10 favorite stitches
◊ Reusable pouch! Take your kit anywhere.
◊ Coming soon! QR code with a link to video stitch guide and more ideas for stitching
Blue Cyanotype EMB009C This kit features my original cyanotype image printed on cotton fabric. Stitch where you want with this truly meditative stitching experience. Green Cyanotype EMB009D This kit features my original cyanotype image printed on cotton fabric. Stitch where you want with this truly meditative stitching experience. Great for the winter holidays or outdoor enthusiasts!Size: Package is 8.25” x 11.5”. Includes 6” hoop. |
Price: $19.00 |
Minimum Per Sku: 3 kits
Size: Package is 8.25” x 11.5”. Includes 6” hoop. | Price: $19.00 |
Minimum Per Sku: 3 kits
EMB015
Gorgeous printed fabric made from my original drawings of flora in Portland- roses from our Rose Gardens, ferns and other green things! I love this one, it feels modern yet vintage with the addition of a few cross stitches. Finished piece makes a great keepsake or gift.
Pilea Plant EMB010
Embroider probably my favorite houseplant- the Pilea! This kit is designed so embroider wherever your hand takes you.
Size: Package is 8.25” x 11.5”. Includes 6” hoop. |
Price: $19.00 |
Minimum Per Sku: 3 kits
Monstera Plant
EMB017
Embroider my 2nd favorite houseplant- the Monstera! This kit is designed so you can embroider as much or as little as you want. Embroider wherever your hand takes you.
Meet Me in San Francisco
EMB021
Ah, who doesn’t love the Golden Gate Bridge! This kit is designed so you can embroider as much or as little as you want. Embroider wherever your hand takes you. Karl the Fog even makes an appearance just below the puffy colorful rainbow!
Size: Package is 6.75” x 11.25”. Includes 4” hoop. | Price: $15.00 |
Minimum Per Sku: 3 kits
FULL KIT INCLUDES
◊ Printed cotton fabric
◊ Full skeins of thread. Usually between 2-3 skeins.
◊ 2 needles
◊ 4” Hoop
Snowflake Ornaments Kit: Red/Green
◊ Color and stitch ideas and stitch guide with my 10 favorite stitches
◊ Reusable pouch! Take your kit anywhere.
◊ Coming soon! QR code with a link to video stitch guide and more ideas for stitching
Snowflake Ornaments Kit: Blue/Blue
I’ve included the essentials you’ll need to stitch this project. You can use alternative backing materials like felt or velvet, beads and sequins. Customize the ornaments as you wish and make some awesome heirlooms to pass to friends or family. Or keep all to yourself!
I’ve included the essentials you’ll need to stitch this project. You can use alternative backing materials like felt or velvet, beads and sequins. Customize the ornaments as you wish and make some awesome heirlooms to pass to friends or family. Or keep all to yourself!
Size: Package is 6.75” x 11.25”. Includes 4” hoop. |
Snowflake Ornaments Kit: Purple/Blue
EMB003
I’ve included the essentials you’ll need to stitch this project. You can use alternative backing materials like felt or velvet, beads and sequins. Customize the ornaments as you wish and make some awesome heirlooms to pass to friends or family. Or keep all to yourself!
Snowflake Ornaments Kit: Pink/Blue
EMB004
I’ve included the essentials you’ll need to stitch this project. You can use alternative backing materials like felt or velvet, beads and sequins. Customize the ornaments as you wish and make some awesome heirlooms to pass to friends or family. Or keep all to yourself!
Size: Package is 6.75” x 11.25”. Includes 4” hoop. | Price: $15.00 | Minimum Per Sku: 3 kits
Mini Landscapes Kit
EMB007
Gorgeous printed fabric made from my original watercolor paintings of the landscapes painted on the Amtrak Train from Seattle to Portland. This meditative stitch kit will help you relax and reconnect to your creativity.
Parakeet/Ornament Kit
EMB008
I’ve included the essentials you’ll need to stitch this project. You can use alternative backing materials like felt or velvet, beads and sequins. Customize the ornaments as you wish and make some awesome heirlooms to pass to friends or family. Or keep all to yourself!
Size: Package is 8.25” x 11.5”
|
Price: $17.00 |
Minimum Per Sku: 3 kits
◊ Printed cotton fabric is Bigger than my regula kits!
◊ Color and stitch ideas and stitch guide with my 10 favorite stitches
◊ Reusable pouch! Take your kit anywhere.
◊ Coming soon! QR code with a link to video stitch guide and more ideas for stitching
◊ These kits DO NOT include needles, hoop or threads. They are meant to use the materials many stitchers already have.
Size: 21” x 18” .Big enough for a quilt square, or bandana! This beautifully printed design is of original artwork inspired by the wildflowers of the Columbia River Gorge in Oregon. Color and stitch guide is included but the stitcher is free to let their needle roam.
Size: 18” x 10.5”. This embroidery ls like a romp through the forest floorferns, flowers, ladybugs, mushrooms, acorns! Oh my! Color and stitch guide is included but the stitcher is free to let their needle roam.
Size: Package is 8.25” x 11.5”
| Price: $17.00 |
Minimum Per Sku: 3 kits
Size: 18” x 10.5”. This embroidery ls like running through a field of spring flowers! Color and stitch guide is included but the stitcher is free to let their needle roam.
Size: Cello sleeve Package is 5” x 7”
|
Price: $6.00 |
Minimum Per Sku: 4 kits
KIT INCLUDES
◊ Basic stitching instructions
◊ Printed #100 Eggshell cardstock. 5”x7”
This layout good for a styled product image or flatlay with generous background and negative space for text overlay. Left product names in case, but these could go to the next page.
Size suitable for framing!
◊ 2 Full skeins of thread
◊ 1 needle
◊ Coming soon! QR code with a link to video stitch guide and more ideas for stitching.
This quilt-inspired flat card offers a fun alternative to stitching on fabric! It’s not only easy to stitch, but it makes the perfect gift for a friend for their birthday, or just as a pick-me-up for any day.
SIZE
A2, 4.35” x 5.5” Folded
PAPER + PACKAGE
Paper info, Single card in clear no flap cello sleeve with coordinating envelope.
This spring garden-inspired flat card offers a fun alternative to stitching on fabric! It’s not only easy to stitch, but it makes the perfect gift for a friend for their birthday, or just as a pick-me-up for any day.
For those times when you just need to get something out of your brain, make a list of the amazing things you love about yourself, or your favorite snacks at the market.
WHOLESALE
$5.25 per notepad
MINIMUM PER SKU
4 Notepads
SIZE
5” x 7”
PACKAGING
70 lb. uncoated paper with cardboard backer. Glued on top. Packaged with cello sleeve with flap and brand sticker.
Each Keller Design Co. spiral bound notebook is designed, printed and assembled in Portland OR! Keeping the process local helps us reduce our carbon footprint and support local businesses.Part sketchbook, part notebook each spread greets you with an encouraging statement. Do the Work. Dream and Draw. Stay Curious. Step into Possibility and more! Spiral binding allows the notebook to lay flat when opened.
WHOLESALE
$9.00 per notebook
MINIMUM PER SKU
4 Notebooks
PACKAGING
Kraft belly band around front cover
PRODUCT INFORMATION
◊ 5.5” W x 8” L
◊ 120 pages
◊ Gold Wire-O Binding (may substiture similar color due to suppy chain if necessary
◊ Uncoated 70# warm white text interiorpages
◊ Uncoated Full Color #130 Eggshell cover and recycled chipboard backing
Size: 5.5”x8”” | Price: $9.00 | Minimum Per Sku: 4 Notebooks
Each Keller Design Co. spiral bound notebook is designed, printed and assembled in Portland OR! Keeping the process local helps us reduce our carbon footprint and support local businesses.Part sketchbook, part notebook each spread greets you with an encouraging statement. And these mini notebooks fit perfectly in your back pocket for whenever inspiration strikes! i
WHOLESALE $6.00 per notebook
MINIMUM PER SKU
4 Notebooks
PACKAGING
Kraft belly band around body of notebook
PRODUCT INFORMATION
◊ 3.5” W x 5” L
◊ 100 pages
◊ Gold Wire-O Binding (may substiture similar color due to suppy chain if necessary
◊ Uncoated 70# warm white text interiorpages
◊ Uncoated Full Color #130 Eggshell cover and recycled chipboard backing
Express yourself with stickers from Keller Design Co! In a sparkly mood? No problem. Want to share your message without saying a word? We got you. Custom designs available for a MOQ of 250 pcs.
WHOLESALE $2.00 per sticker
MINIMUM PER SKU
6 stickers
SIZE
Each sticker has a unique size and are generally around 3.5”.
Single stickers are not packaged and are shipped loose so you can merchandise them in your shop easily.
Size: approx. 3.5” | Price: $2.00 | Minimum Per Sku: 6 stickers
Blue Butterfly STK006
Yellow Butterfly STK007
Green Butterfly STK008
Orange Butterfly STK009
Glitter Rainbow
Art by Emiko Rainbow STK001
Glitter Butterfly
Art by Emiko Rainbow STK005
Art by Emiko Rainbow STK003
Humanity Rainbow
Art by Emiko Rainbow STK004
MINIMUM PER SKU
4 sheets
PACKAGE
Matte laminated white Polypropylene. Protected with UV resistent lamination. Packaged in clear cello sleeve with flap.
Size: 5” x 7” | Price: $2.50 | Minimum Per Sku: 4 sticker sheets
More stickers , more fun! Great for decorating your notebooks, waterbottle or computer! All your friends are going to be jealous. Trust me.
Mood Truck Sticker Sheet
Art by Emiko Rainbow STKSH001
Fruits and Veggies Sticker Sheet
Art by Emiko Rainbow STKSH002
Alphabet Friends Sticker Sheet
Art by Emiko Rainbow STKSH003
Get Messy Sticker Sheet
Art by Emiko Rainbow STKSH004
You’re going to need something to wrap up all those goodies! Gift wrap in fun, colorful prints and patterns.
WHOLESALE
$7.50 (Sold in rolls of 3 sheets. )
MINIMUM PER SKU
4 Rolls of 3 sheets
PRODUCT INFORMATION
Each sheet is 20” x 29”
Digitally printed on one side. 70# matte paper.
Cello sleeve packaging with branded sticker
Size: 20”W x 29” L |
Price: $7.50 |
Minimum Per Sku: 4 Rolls of 3 sheets
Rainbud Mix
Emiko Rainbow x K & F WRAP001
Bird Party
Shalini Prabha x K&F WRAP002
Wildflower Mix WRAP003
Butterflies on White WRAP004
Size: 20”W x 29” L |
Price: $7.50 |
Minimum Per Sku: 4 Rolls of 3 sheets
Let it Snow-Multi White WRAP005
Let it Snow- Multi Navy WRAP006
The Eyes Have It WRAP008
Paper Planes WRAP009
I will always meet my customers and students where they are and work to figure out the next step with them. Whether you are a seasoned beginner or seasoned maker, through Keller, we celebrate creating lasting memories and meaningful making.
When I was growing up and wanted to make something, my granny always told me we could figure out how to do it. Like that time I wanted to crochet a nose warmer. Working together we can figure out anything, even the hard stuff, one step at a time.
Whether it’s through teaching workshops, sharing tips, or getting a book or kit into the hands of someone who wants to learn, I’m showing up and sharing and offering possibility and joy for others just as my granny did for me.
Community. Through my workshops and artful gifts my goal is to simply bring people together. Everyone is welcome here. But I will never tolerate racism, sexism, homophobia or hatred of any kind.
Orders may be placed via my wholesale on-line shop, Faire.com or e-mail: Faire.com/direct/kellerdesignco KellerDesignCo-Wholesale.com
Email me: Amy@KellerDesignCo.com
Call me (yes I pick up!) M-F: 503-260-9082
Minimum opening order is $99.
Minimum reorders are $75.
Minimum order quantities per item are listed on product pages.
Payment in full must be received before shipping unless other arrangements are made. . Keller Design Co accepts payment by credit card, check or PayPal. We do not accept COD payments. Please make checks payable to:
Keller Design Co.
7014 N. Denver Ave. Portland, OR 97217
*Returned checks will be charged bank fee.
Keller Design Co does everything we can to stock items for immediate delivery and ship within 7 business days. In the event an item is out of stock or for large orders, you will be notified when it’s back and ready to ship. Usually, within 2-4 weeks.
Buyer is responsible for all shipping costs unless otherwise agreed upon discount. All orders are shipped USPS or UPS to get the best possible shipping rates.
Due to the current strains and obstacles our supply chains are experiencing, there may be some substitutions in paper stock, stickers, threads or other material components. Keller makes every effort to provide consistency in colors and quality. I will contact you if there is any need for a substitution.
I make every effort to keep all products in stock ready to ship. In the event a product is out of stock you’ll be notified immediately. Arrangements can be made to hold order until complete or to ship as is. Once an item is back in stock, you will be notified, and payment can be made.
Generally Keller Design Co does not accept returns unless they are shipped in error or damaged. All damages must be reported within 5 days of receipt of order for exchange or refund. Products that have been damaged while on display at your shop are not eligible for exchange or refund. Please submit photos of the package and damaged product via email to: Amy@KellerDesignCo.com.
All products must be displayed and sold in their original packaging. Boxed sets may not be broken up and sold as single cards.
If Keller Design Co. products are sold in your on-line shop, you must credit Keller Design Co. in the listing. Accounts may not utilize national/ global selling platforms, including but not limited to Amazon, eBay, Etsy, etc.
It is my ultimate goal and to satisfy every one of my customers. If you have any questions, please contact me at Amy@KellerDesignCo.com and we’ll figure it out together!
Email: Amy@KellerDesignCo.com
Retail: KellerDesignCo.com
Faire: Faire.com/direct/kellerdesignco
Wholesale: KellerDesignCo-Wholesale.com