ENCORE
The Market
GAP
At Encore, we acknowledge that the sustainable fashion market lacks innovation as a new emerging market. Encore established a consumer need for an educative and accessible resource to incentivise consumers to shift to more sustainable behaviours. Gaps in innovation include augmented Reality, as Kazmi (2021) comments on the potential for AR to encourage consumer engagement and interactive educational resources where consumers "want to know they are contributing towards the solution" (Pimberly, 2022). Therefore, there is a gap in the market for a product that offers an all in one, an entirely ethical resource providing AR and education to drive the market
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