This project was a testament for my knowledge of the contemporary notions of fashion marketing and communications whilst being a process of reflective practice. The module layout encouraged a "focused and autonomous enquiry to formulate innovative solutions for the development, marketing and communication of fashion-related products or services" (University of Leeds, 2021). This project required to research, creative thinking, reflective practice, concept development, and commercial viability assessment, through the submission of a detailed and professionally presented strategic marketing plan.