“ It is our desire that the lovers of the Thoroughbred will
recognize in this a serious effort to establish a model racetrack, to perpetuate racing in the proper manner, and to provide a course which will stand for many years as a symbol of the fine traditions of the sport.
“
- Keeneland Prospectus, 1936
THE K E ENELA N D WAY
Upholding the standards set by our founders requires a consistent approach to all that we do. From their vision, a commonly used phrase has emerged that describes how, as representatives of Keeneland, we base our decisions and the manner with which we conduct ourselves every day. It has become known simply as “The Keeneland Way.�
THE K E E NELA N D WAY 1. To focus diligently on our core business of racing and sales. 2. To uphold the principles of integrity, honesty and transparency. 3. To drive and foster innovation to benefit the industry. 4. To humbly serve and give back to the Central Kentucky community. 5. To encourage a work environment built upon mutual respect, trust, teamwork and empowerment. 6. To appreciate and meticulously preserve our facilities and grounds. 7. To serve our guests with the highest level of hospitality and professionalism and to relentlessly strive for excellence. 8. To establish lifelong fans by preserving the past and investing in the future of our sport.
THE K E ENELA N D PROMISE While words can guide, actions bring them to life. Living The Keeneland Way requires a commitment to follow the guiding principles of our founders and to pass on our rich traditions to future generations. It’s a promise to our founders, our industry, our local community and to each other.
P R O M I S E
P RI DE
Let the pride you take in your work and your passion for Keeneland resonate in all you do.
RESPECT
Treat others with the utmost respect; admire your fellow co-workers, our guests and our grounds.
O U T STA N DI N G
Strive for excellence and seek ways to deliver world-class experiences and lasting memories for our guests.
M I S SI O N
Uphold the vision of our founders and live with a commitment to our industry and our community.
I NT EGR I T Y
Act with integrity and honesty; always do what is right.
S E R V I CE
Go above and beyond what is expected and pay attention to even the smallest detail to fulfill the unanticipated needs of our guests.
E XC I T EMEN T
Celebrate successes and have fun! Show enthusiasm in everything you do.
P PRIDE Let the pride you take in your work and your passion for Keeneland resonate in all you do.
“ It is such an honor being a part of Keeneland. I feel a sense of pride each day as I enter our beautiful race course.
“
- Keeneland Employee
R RES PECT Treat others with the utmost respect; admire your fellow co-workers, our guests and our grounds.
“ Keeneland sets itself apart from other racetracks.
Keeneland values aesthetics, traditions and stays true to its mission.
“
- Keeneland Sponsor
O OU TSTA NDIN G Strive for excellence and seek ways to deliver world-class experiences and lasting memories for our guests.
“ You are as close to heaven as you can get. Keeneland is the epitome of Southern grace and charm. Every one of the employees is outstanding. There is nothing like it anywhere.
“
- Keeneland Patron
M MIS S ION Uphold the vision of our founders and live with a commitment to our industry and our community.
“ To come to work each day and have the opportunity
to carry on the mission of the founding fathers is both a humbling reminder of what I get to be a part of and an abundant responsibility to uphold what so many have worked so hard for.
“
- Keeneland Employee
I INTEGRITY Act with integrity and honesty; always do what is right.
“ I am proud of the way Keeneland supports the
community. I am also proud of the way we are able to come together when it matters most.
“
- Keeneland Employee
S S ERVICE Go above and beyond what is expected and pay attention to even the smallest detail to fulfill the unanticipated needs of our guests.
“ The employees at Keeneland are some of the most driven, hard-working, committed and energetic people I have ever met. To be surrounded by team members who strive for excellence is a motivation that helps each of us better serve our customers, guests and fans.
“
- Keeneland Employee
E EX CITEME N T Celebrate successes and have fun! Show enthusiasm in everything you do.
“ Strong traditions and a first-class sporting venue.
From the views people, and of course, the horses, racing has never been more exciting to experience. I love it all!
“
- Keeneland Patron