Kleeneze Enterprize Magazine Autumn/Winter 2010

AUTUMN/WINTER 2010

A SOLUTION TO THE SQUEEZE Distributors say hello to Kleeneze and goodbye to debt forever

TEN TRIP TIPS Guarantee your place in the Big Apple

WHAT’S INSIDE:

QUESTIONS AND ANSWERS WITH THE LEADERS

IF YOU WANT TO KNOW HOW TO SUCCEED, WHO BETTER TO ASK THAN THOSE WHO ALREADY HAVE?

WELCOME Contact us...

Service Centre +44 (0)844 848 5000 service.centre@kleeneze.co.uk Training and Distributor Meetings meetings@kleeneze.co.uk Registration internetregistration@kleeneze.co.uk

Editorial Editor Xenia Poole, Design Nigel Rice Contact ewb@kleeneze.co.uk Enterprize Magazine is published

by Kleeneze Ltd Express House Clayton Business Park Clayton Le Moors Accrington, BB5 5JY Website www.kleeneze.co.uk

Registered Offices UK Kleeneze Limited, Church Bridge House, Henry Street, Accrington, Lancashire BB5 4EH Ireland Kleeneze Ireland Ltd. Unit 11, Naas Road Business Park, Naas Road, Dublin 12 Republic of Ireland

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ENTERPRIZE COMPANY MAGAZINE

Welcome to the Autumn/Winter edition of Enterprize Magazine.

This summer has been incredibly busy for Kleeneze.

While you were working hard at your businesses, we were also working hard behind the scenes to give you all the support that you needed.

We kick-started summer with an immensely successful tour around the country, in the form of Kleeneze LIVE! The idea was to bring our events closer to you and, with many of the venues selling-out and the fantastic feedback we received, I’m happy to say it was a success.

Kleeneze LIVE! saw many launches throughout the tour from High Performance Retail Habits, which you can read more about on page 24 to Ezecook (see page 22). Later in the summer, saw the early launch of our Christmas Catalogue, the results of which have been better than anyone could have hoped for.

This edition of Enterprize follows those who took the Christmas Catalogue in 2009 and changed their business and income through it. We’ve training from Tim Pace, who massively upped his income on the back of the front cover product and Jackie White shows us how to plan in your activity to make the most of any season.

Of course, it’s not been all good news in 2010. The economy has continued to falter leaving many in the desperate situation of having no money to pay their mortgages, keep on top of debt repayments or pay for childcare. Kleeneze has provided a solution for many of these people over the past few months and hopes to continue to do so for many years to come!

As we go to print, a group of our Distributors will be jetting off to Hong Kong as a reward for their hard work. Next year, we have an equally amazing destination lined up – New York! There are plenty of tips and advice from our Destination qualifiers throughout this magazine, so pay attention!

Kleeneze is really unlike any other business there is out there. The incentives and rewards for working are not ones you would find in a typical ‘job’! Equally the people in this business are also extraordinarily hard-working and positive and it’s been my pleasure to have worked with you over the past four years. I hope to see as many of you as possible in New York to make this the best Destination Kleeneze has ever seen!

JAMIE STEWART, MANAGING DIRECTOR

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CONTENTS

ENTERPRIZE COMPANY MAGAZINE

COVER STORIES Page 16 Questions and answers with the leaders If you want to know how to succeed, who better to ask than those who already have? We find out what question the top Network leaders get asked the most.

Page 49 Your starter (guide) for 10!

The 10% Bonus represents the very first target for all Distributors and provides an additional cash boost, but how do you get there?

INSPIRATION

Page 42 Ten trip tips!

We turned to 13-time conference qualifiers Geoff and Fiona Webb to find out how you can guarantee your place in New York.

Page 10 Fast track to success Kleeneze’s Distributor incentives, the Fast Start Bonuses, are helping our new Distributors achieve great things from the very start.

Page 58 A solution to the squeeze More and more people are seeking help for their personal debts every day and it doesn’t look set to slow down over the next year. Some Distributors are saying goodbye to their debts for good, though.

Page 12 What other company offers you rewards like this?

Fine dining, amazing activities, excellent entertainment, a sumptuous hotel, great company and penguins! It can only be a Kleeneze Destination!

TRAINING Page 6

The Kleeneze Sales Plan One of the first things you’ll be introduced to as a Kleeneze Distributor is the Sales Plan. But what is it, why do we have it and, more importantly, how can you climb it?

Page 24 Increase your order value by over 300% There’s a new craze sweeping the Network – High Performance Retail Habits! Enterprize Magazine found out exactly what’s involved.

Page 28 Plan to succeed You need a plan to build a house, so why not have one to build a life?! Gold Premier Executive Jackie White explains to us how planning results in success.

Page 34 It pays to present The catalogue may sell itself, but there are plenty of ways to ensure you get even more income from it – such as product demonstration.

Page 44 Lift your team up to the heights So you’ve just got into a lift with your dream prospect. How can you ensure that he or she will be a team member by the time you reach your destination?

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Page 20 How we got to Gold In 2008, Stewart Renton began to look for a new job. Now he and his wife Elaina are set to fly to Hong Kong courtesy of Kleeneze! They tell us how they climbed the Sales Plan.

Page 50 Hong Kong here we come When Richard and Shanade Sherratt missed out on qualifying for Cyprus in 2009, they were even more resolved to get on the next Destination – Hong Kong!

Page 54 I carn’t believe I won a car!

Gold Distributor and GP Annette Bradley got more than she bargained for when she attended the Kleeneze Xmas Showcase and came away having won a car!

NEWS Page 22 Kleeneze’s kitchen goes nationwide Since he appeared at the Kleeneze Showcase, celebrity chef Nigel Smith has become a favourite member of the Kleeneze team. Now he’s back with a brand new cookbook.

REAL STORIES Page 32 Christmas retail gave us the dream holiday Bronze Executive Distributors, Fay and Andrew Roe took off on a once-in-a-lifetime holiday all paid for by the Christmas front cover product!

Page 35 I was in a desperate situation Sometimes people turn to this business in desperation, needing to make an extra income immediately. When Elizabeth Pereira’s husband was involved in a near-fatal accident, she reached to Kleeneze for help.

Page 36 I was looking for the ideal second income New budget measures have forced many into a situation where they need a second income.

Kleeneze has the solution.

KLEENEZE ON THE ROAD - SEE PAGE 52

Page 38 Kleeneze in the newz Kleeneze hit the headlines in spectacular style in 2010. See some of the best here and find out how you can be part of our media campaign.

Page 41 I was a Kleeneze customer and now I have my own business!

You never know what’s going to come through your door! These Distributors were offered a lifeline when they picked up a Kleeneze catalogue.

Page 46 Working parents hit the hardest Family life is becoming more expensive and harder to enjoy than ever. Kleeneze offers the flexibility and the income so you can spend more time with the ones you love.

Page 40 Customer care We love Kleeneze customers and it seems they love us right back! We caught up with some of them to find out why.

Page 52 Kleeneze on the road!

The summer of 2010 was packed full of training, inspiration and a hefty dose of fun too as Kleeneze took its renowned Showcases on the road.

Page 56 Want to be a part of it?

The city so good they named it twice! We’re all off to New York come November 2011. Find out how to join us.

TEN TRIP TIPS - SEE PAGE 42

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ENTERPRIZE COMPANY MAGAZINE

The Kleeneze Sales Plan One of the first things you’ll be introduced to as a Kleeneze Distributor is the Sales Plan. But what is it, why do we have it and, more importantly, how can you climb it?!

“The Kleeneze Sales Plan is a unique compensation plan that directly rewards people for their efforts and their team’s effort,” explained Director of Network Development, Michael Khatkar. “It’s an outstanding system – in fact, it’s one of the few compensation plans in the whole industry that has no ceiling to it.

This basically means that you can carry on earning just as long as you want to“.

As you can see, there are many components to our Sales Plan, so Enterprize Magazine turned to Silver Premier Executive Distributors, Mike and Amanda Bibby to see how they explain the Sales Plan to their new Distributors.

“To start with, if I’m talking to a new person in the business or someone who is looking to start the business, I keep all the facts and figures in a general format,” explains Mike. “I make sure that they know this in advance saying: ‘these are ball park figures and comments, but in general it works like this…“ What is the Sales Plan?

The Sales Plan is something Kleeneze use so that you can map your income and status in the business. It is very simple to understand, but we will take it one step at a time. I will explain everything as you move through the plan.

What is a Bonus Point?

Bonus Points are the points allocated by Kleeneze to each product for the purpose of determining your progression through the Sales Plan.

Why does the Plan work on Bonus Points and not retail value?

Bonus Points are there because we operate in different countries and use different currencies (the

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GB pound and the Euro). Bonus Points stay the same no matter which country you’re operating in, though.

How do I monitor my Sales Plan progression during a Period?

You can monitor your progression through the Sales Plan by looking at your figures in your GSA Group Sales Analysis.

Is there a chart that shows the various Sales Plan percentage levels and converts them into retail values?

Yes, there is a chart in the Business Manual that shows you this. You can also access the Business Manual through the DSA. How long will it take me to get to Gold?

You can get to Gold in your first month in business with Kleeneze; all you need to do is retail 7500 Bonus Points, either by youself or with the help of a team of Distributors (see Stage 2).

When do I start qualifying for the Destinations?

When you hit Gold you will already be in qualification for foreign conferences. How hard you work determines how fast you move through the Sales Plan and qualify for Destinations and new pin levels.

Can I move up the Sales Plan just through retailing?

Stage 1

You

Yes, you can move through the Sales Plan by retailing in the early stages. However, you will have to start team building if you want to move up the higher levels to, for example, Senior, Bronze Executive or higher.

What is an SED? An SED is a Senior Executive Distributor. This means that you are 5 wide, which in turn means that you have helped 5 people who are all in different teams and legs in your business to reach Gold Distributor level or above, this is when the income becomes REALLY exciting (see Stage 3).

How will I know when I’ve moved up a level?

Your Upline should ‘recognise’ you when you move up the Sales Plan and Kleeneze or your Upline will award you with a certificate and a pin as you hit each new level.

You

Stage 2 Gold Distributor (7,500 BP)

Can someone I sponsor reach a higher level than me?

There is no limit to how far you can build your business.

You can build a massive team and make more money than the person who sponsored you into the business and as such anyone you bring into Kleeneze could build a bigger business than you and so end up making more money than you. It is not a case of whoever starts first makes the most, it is more a case of, whoever works the hardest makes the most.

Is there a noticeable difference in income on reaching each level?

Your income will increase as you move through the plan and the really big money will start to roll in once you start to build a team and help them to build their incomes. The plan is all about people helping other people in order to succeed that is why Kleeneze is such a great business - to help yourself you MUST help others first. Bonuses are paid direct into your bank account at the end of each period and you are sent a certificate of income via email.

You

Stage 3 Senior Executive Distributor - Five Gold Legs

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When you reach Principal status you will be eligible to attend all future conferences* In addition you will also receive the one off reward of a Jaguar XK or similar vehicle** # or £25K cash alternative ## or £30K cash alternative * subject to invitation by Kleeneze **at Kleeneze’s discretion (subject to change). All vehicles rewarded are yours for life.

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FAST TRACK TO SUCCESS

In January 2010, Kleeneze announced that it was revamping its new Distributor rewards in order to help new starters through the early days. Getting your own business up and running isn’t always easy, so the Fast Start Bonuses were designed to: • Help set achievable targets for the first few Periods (four-week cycles) • Replenish catalogue loss • Improve earnings The incentives are simple to qualify for and have proved so beneficial to those who have taken part. In fact, only two months after they were launched, we announced there was a massive 410% increase in new Distributors hitting the 300BP incentive level.

FAST START BONUS 1

FAST START BONUS 2

FAST START BONUS 3

What to do:

What to do:

What to do:

All that’s needed to achieve the first of our bonuses is to place an order or orders of 300BP (approximately £352.50 / €528.75) within the first 21 days of your registration

To achieve the second bonus, place an order or orders of 650BP (approximately £763.75 / €1145.62) in your second Period (the first Period is the one in which you started).

Repeat what you did for the second bonus - place an order or orders of 650BP (approximately £763.75 / €1145.62) – in your third Period.

What you get: A FREE Income Kit

What you get: Another FREE Income Kit

What you get: Yet another FREE Income Kit!

Fast Start Bonuses are important to set you on the right road to making and achieving goals each period, learning how to maintain communication with your Upline and, of course, giving you vital FREE tools for your business.

Julie and Mark Hirst joined Kleeneze in March 2010. The Yorkshire-based Distributors were desperate for a way to make extra income, as well as find something flexible that would work around Julie’s role as a carer for her son.

“When we joined the business, Mark had been out of work since the beginning of January and claiming job seeker’s allowance,” explained Julie. “I am a carer for my seven-year-old son, Ryan, who has autistic spectrum disorder, as well as a full-time mum to his four-year-old sister, Keryn.”

Julie admits that the first three weeks were hard work, as they were new to the business. However, once they’d hit the first Bonus, it became easier.

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And the couple soon found that achieving the Fast Start Bonuses was giving them the extra tools in order to build their business, so that Julie could spend more time with her children and the income was there to support them.

“In our first 21 days, we achieved £494 in retail sales,” she explained.

“That meant we’d hit the first Fast Start Bonus. Then, in our first full four-week Period, we achieved £959 in sales, meaning we’d hit the second. In our second four-week Period, we hit the third bonus when we achieved £1,083 in retail sales.

“After achieving the Fast Start Bonuses and our 10% bonus level, this really encouraged us to carry it on and make it into our own business. Mark has now come off jobseeker’s allowance as of July, which has got us some way out of the benefits trap. It also means we can be our own boss and Mark is able to support me at home with our children.

Our goals for the future are to enlarge our customer base and build a team below us, showing other people how to do what we have done.”

BONUS POINTS Bonus Points pretty much do what they imply – they’re all added together for each 28 day Period and that’s how your bonus payment is worked out.

Bonus Points are worked out by dividing the retail price (the price you see in the catalogue) by 1.175.

HOW TO SUPPORT YOUR NEW STARTERS The Fast Start Bonuses for new Distributors is important for Uplines to support. Not only is this a great launching pad for a new starter, it benefits the whole team.

When supporting your new starters to achieve this, there are a few things you can do that will really help.

1. Make sure they know the exact dates they have to qualify for each bonus. The first is in 21 days from when they register, the second in their second Period (the first Period is the one in which they started) and the third is by the end of their third Period.

2. Keep in communication with them. Help your new starters track their progress (use the countdown on the DSA) and ensure you’re helping them along.

3. Recognise their progress. We’ll automatically notify the qualifier’s Upline, Upline Gold and Upline SED. However, it’s up to you then how you recognise them. For example, there are certificates available for you to recognise them at your meetings. Order them (pack of 30 – 10 of each certificate) on code 05975 for only £2.50 / €3.75.

“You shouldn’t underestimate the value of recognising your new starters’ achievements of the Fast Start Bonuses,” said Director of Network Development, Michael Khatkar. “That’s almost £100 of free catalogues, simply for making money in the first place!”

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INSPIRATION

ENTERPRIZE COMPANY MAGAZINE

What other company offers you rewards like this?

Every year, Kleeneze offers the network the chance to qualify for a trip abroad. However, this is far, far, far removed from your average summer holiday!

Previous destinations include Cape Town, the Caribbean, Vienna, Marrakech and Phuket among many others. There are ultra-luxurious hotels for you to stay in, 5-star cuisine available at every opportunity and a chance to experience these cities, islands and countries in true Kleeneze-style. The conference organisers at Kleeneze ensure everything is catered for and lavish a huge amount of energy on picking the very best events and entertainment there is.

It’s simply something you would not find in any other company. In January 2010, the company announced that for the very first time they were opening up an international destination to the entire network.

Since then many went on to qualify for Hong Kong, in November 2010. And in November of 2011, hundreds more will be taking a huge bite of the Big Apple (see page 56 for more details).

Here is just a small taster of the feedback we received on Kleeneze’s last Destination…

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CAPE TOWN 2010 “Cape Town was absolutely awesome. I’ve always wanted to get on an international Destination, so this has been the best accolade for me so far. There was a bit of drinking, a bit of socialising, a bit of learning and just having an amazing time. Every day was crammed doing the most amazing things.

All these Destinations are achievable, you know. You need to have the belief and attitude that you can do this. They’re open to everyone. If I can, anyone can!”

Ivan Darch, Bronze Executive Distributor “Cape Town was absolutely outstanding, the best one yet. We’ve been on a quite a few now and they just get better and better. There’s so much excitement in our team for the next Destination. As long as they have the plan in place and are following it, they’ll be there. Lots and lots of activity. Plan, do and review all the time.”

Sue and Geoff Burras, Silver Senior Executive Distributors “Cape Town was absolutely stunning and as per usual we were treated like royalty. We had action packed days from speed boat rides to wine tasting, and our evenings were full of fine food, great drink and tons of laughter definitely a lifestyle we all enjoyed.”

Ram and Sylvia Laing, Silver Senior Executive Distributors “It was just sensational. You could go away, pay for a five-star holiday yourself, but it’s the extra magic that Kleeneze and being with like-minded people brings that makes this different. Kleeneze makes it 7-stars. Hong Kong is going to be superb.”

Craig and Magdalena White, Premier Executive Distributors “This Destination was absolutely fabulous Wine tasting, champagne reception on the top of Table Mountain, speed boat rides, lobster lunch – it was incredible. Definitely not like your average holiday!”

Keith and Helen Sandland, Bronze Executive Distributors

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INSPIRATION

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ENTERPRIZE COMPANY MAGAZINE

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COVER STORY

ENTERPRIZE COMPANY MAGAZINE

Questions and answers with the leaders One of the highlights of the Kleeneze Destinations, Showcases and events for many in the Network is the chance to pounce on someone who has already demonstrated great business success and ask them how they did it.

Enterprize Magazine caught up with some of the leaders in the Network to ask them what the question they got asked the most was: MARCELL AND JOANNE TREANOR, SILVER SENIOR EXECUTIVE DISTRIBUTORS: Q: How do I make an immediate full time income with Kleeneze?

A: The immediate income will come from your personal retail which can then be supplemented as the customer base develops and through the team building which you can start now.

Figure out: • How much do I need or want to earn per month/week right now and what bonus level will equate to earning that amount (e.g. approx. 10% earns £220/€330, 13% earns £470/€700, 15% earns £875/€1250, 18% earns £1300/€2050 per month and so on - based on personal retail).

• What personal retail is required to achieve the bonus level? (e.g. approx. orders required; 10% is £765/€1200, 13% £1530/€2400, 15% £2650/€4100, 18% £4000/€6200) • How much personal retail do I need to generate per week to achieve the bonus level? (i.e. Bonus level/4 weeks.)

• What is my current ratio per catalogue from blanket dropping or presenting?

• How many catalogues must I distribute per week to generate the orders required? (i.e. personal retail needed/current ratio per catalogue)

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• How many hours per week are required to distribute the catalogues? (e.g. if it takes 1 hour to distribute 100 cats then total time is: number of . catalogues to distribute . 100, is time required in hours) Now it’s time to make a plan; highlight on your plan the days and times you will distribute the required number of catalogues, also the days and same amount of time for collection, then add time for stragglers.

Start your warm market contact list immediately to share your opportunity and plug into your local team events for extra support, guidance and encouragement. Stay focused, keep charging...ROCK!

fishpond activity a week, leaflet with the catalogues and buddy-up until the new activities become part of the regular routine. Voila – the comfort zone has been expanded.

• If your team member is stuck, it may be down to self-management. Getting organized and planning each day is not a normal activity for most job oriented people. Keeping track of activities and results is probably even more foreign! We’d start with the record keeping to help this type of distributor. We’d help them build a record book, weigh flyers and cards into 100’s, prepare lead generation materials every week in advance, use a day timer and a to-do list and start every day 20 minutes earlier.

• Team building skills are needed by all Distributors, so make sure you’re available to coach your team.

Phone them once a week and encourage them to attend the meetings, training events and company events.

STEVE JOHNSTON AND ROSEMARY ROWNTREE, SILVER EXECUTIVE DISTRIBUTORS Q: How do I help my team members get out of the rut of just retailing and introduce more team building activities into their routine?

A: Look at the reasons your team members are being held back from becoming more involved in all team activities: • Some people need the immediate income that retailing brings. It’s usually short-term cash (car repairs, mortgage needs immediate payment etc) and we’d recommend that the Distributor sets a time limit on massive retail activity. Retail your socks off, get that need filled and then move on to balance the activities of retailing and sponsoring.

• Make sure your Distributor has a goal and a plan of action to get to it. Without that goal, focus and planning, the comfort zone creeps up, the confidence wanes and Distributors are back to retailing to build their businesses. We’d recommend that 3 levels of goals are set each period – a pride goal (do or die), a medium goal (a little more challenging) and a high goal (this would be wonderful, but it’ll be a real stretch!!).

Help them by checking in to see that they are on track, re-evaluating the plan if needed and even help them develop a Plan B. But be careful – sometimes our goal for them isn’t the same as their goal for themselves!! Our role is to help distributors achieve their goals.

• For some people, retailing is in their comfort zone and team building is not! In this case, suggest using the ‘slight edge’ strategy. Try one new

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COVER STORY

ENTERPRIZE COMPANY MAGAZINE

GILLIAN NICHOLSON, PLATINUM PREMIER EXECUTIVE DISTRIBUTOR Q: Is it too late to earn a big income?

A: No! It is not too late! The same activities apply now as they always did.

Do massive activity, have a solid plan and an absolute focus on your goal. There are still superstars out there to be found.

HELENA EDWARDS AND CHRIS YOUNG, BRONZE EXECUTIVE DISTRIBUTORS Q: How do I get to Gold Distributor?

A: First and foremost – planning. Every plan is useless without action, so you need to make your plan, follow it – retail, sponsor and coach consistently – and last, but not least, look after your team. If they win – you win!

JAIME AND ADELE DE CASO, GOLD SENIOR EXECUTIVE DISTRIBUTORS Q: How did you get where you are and what’s your biggest piece of advice?

A: It all starts with personal development. Who you are has got you to the position of where you are in terms of your personal and financial success, your relationships, bank balance and your assets. If you want to change your circumstances you first need to change yourself.

We got hold of a set of audio tapes called The Art of Exceptional Living by Jim Rohn. We listened to them over and over again and followed the advice.

Therein lies the big secret of personal development – we followed the advice. The world is full of great students of personal development, but if they never change their habits, they will never change their circumstances. As Jim says, take in as much information and advice as you can but make sure what you do is the product of your own conclusion!

Take responsibility for your decisions and you will learn as you grow and grow as you learn.

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That’s how we got where we are; we became the type of people that could be successful and, with the Kleeneze vehicle, we inevitably achieved various levels of success.

The biggest piece of advice…FOCUS! Simply do what you need to do with whatever time you have at your disposal for as long as it takes UNTIL you reach your goal. How long depends on the size of your goal. Just remember that quitters never win and winners never quit.

BOB AND DIANE GOULDING, BRONZE EXECUTIVE DISTRIBUTORS Q: How do you keep people in your team?

BELINDA CLARKE, SILVER EXECUTIVE DISTRIBUTOR Q: How do you stay movtivated?

A: Show them the money! Find out what they want – what they really need immediately – and then show them how to achieve this. Support them through the good and bad days and give them the recognition they deserve.

A: Read good self-development books regularly and attend all the meetings.

STEVE AND DEBBIE ROPER, BRONZE SENIOR EXECUTIVE DISTRIBUTORS Q: What would you advise me to do to really get my business moving faster?

A: For us there is a clear answer: Make a plan with your successful upline that relates to what you want to achieve, work that plan as best as you can for a couple of weeks and then with that two-week experience you adjust the plan as necessary so that you know it can work for you in your circumstances. Then the magic happens when you commit 100% to that plan. A plan without commitment is not worth the paper it’s written on, but a plan that you completely commit to will make your success inevitable.

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HOW WE GOT TO GOLD

How were your initial weeks with Kleeneze?

We probably didn’t seem very enthusiastic the first couple times John met us! Fortunately, he was persistent, and we decided to give Kleeneze a try. It was about two weeks after that that Stewart was told he only had three days left at work. However, we already could see that Kleeneze works, and decided to go full time straight away.

How far into the business were you before you decided you wanted to reach Gold?

In 2008, Stewart Renton began to look for a new job. Having been a telescopic forklift operator for a national building company, he’d taken paternity leave when Elaina gave birth to their daughter in July, only to return and be told of an impending redundancy.

Elaina, who had been an after school care worker, and Stewart began looking for a new source of income. “At first we thought it would be easy, as Stewart had never really been out of work before,” admitted Elaina. “But the weeks rolled into months, and we still had not heard a positive reply.”

It was then that Stewart’s mum put them in touch with her Kleeneze Distributor, John McNally, as he’d put an advert through with his catalogue – as he’d been doing for the past seven years.

Now, two years down the line, the couple is solidly working up the Sales Plan, having qualified for the Kleeneze Destination in Hong Kong, and life is looking better than ever. Enterprize caught up with the Gold Distributors to find out how their journey developed.

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We always had a goal (maybe more of a wish) to reach Gold, ever since we started. I think the main reason to start with was the income goes up quite a bit when you hit Gold, and we had lost a pretty good wage when Stewart was made redundant. But we took our time for the first year, enjoying the freedom and time Kleeneze gives you right from the start. Because you can work when you want, we felt free to enjoy our daughter’s first years.

Our goal for reaching Gold changed last January when the criteria for Hong Kong was announced.

We had reached 21% just before Christmas, and we felt that it would be possible to go on an international conference for the first time since joining.

So what happened once you’d made that decision?

We increased our retail and our sponsoring. Then, a week into period 5, John (our sponsor) came up to us and asked if we would like to go Gold that period. So we sat down with him and our team, and came up with a plan to go Gold in three weeks.

Everyone stepped up their retail, and we just made it, for three periods in a row!

In those three months, we stepped up our retail by a third. We had been retailing about £2,000-£2,500.

In period five, we retailed £3,196. My hours were from around 6 - 8am when our daughter would

wake up, then I would work during her nap time, and again after she went to bed around 9pm until sometimes 11 or 12 at night, setting catalogues and deliveries for Stewart for the next day. Stewart’s hours were a bit more straightforward – 9am - 4pm for putting out and bringing in catalogues, and then away with deliveries around dinner time.

In addition to our customer books, we blanket dropped about 100 catalogues a day, five times a week. We had already sponsored three people in the first few months of the year, so really just needed the extra retail to go Gold.

Did you have any difficulties in achieving your goal?

Of course, we had the normal obstacles: deliveries not turning up when we needed them, team members quitting, etc. But probably the biggest obstacle we faced was ourselves. Our first priority had always been our family, so it was very easy to get into the habit of letting work slide more than it should to be together. The plus side of this was that we did a lot of the work together. We’d pile Kayleigh, our daughter, in the car with the

catalogues, or deliveries and set off for a round. It would give her a chance to sleep, and she loves having both of us around.

I think a lot of what kept us going, though, was determination to make this work, along with the knowledge that there really wasn’t anything else out there. We also had fantastic support from John McNally and Michael Laydon, our upline. Seeing how much our income went up last Christmas helped too.

Did things change for you when you achieved Gold?

What changed most for me once we went Gold was my belief in what we can do. It’s also changed how we look at this business and ourselves – it’s something to be proud of.

Our next goal is to get to ten wide by the end of the year, and to help some of our team to make it to the next Destination. We are so much more confident that we can achieve this. Once you start reaching your goals, others that seemed so far away suddenly become more attainable.

THE GOLD INCENTIVE At the 2010 Kleeneze Xmas Showcase, MD Jamie Stewart announced that the Gold incentive was to be enhanced: • Hit Gold and hold it for six consecutive Periods and you’ll be rewarded with ten Income Kits • Maintain Gold for a further ten out of 13 Periods and you’ll be rewarded with a cash bonus of £1,500.

• That’s a 50% increase in the cash reward and over £300 of catalogues to further increase your income!

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KLEENEZE’S KITCHEN GOES NATIONWIDE It’s all very well having the latest in kitchen gadgetry, but it helps to know how to use it! That’s why, in 2009, we invited award-winning chef, Nigel Smith to our Christmas Showcase to show off our products in what turned out to be an hilarious section of the show - Ready Zteady Cook.

Little did we know how well our foray into the world of celebrity cooking would go! Since then, Kleeneze has teamed up with Nigel to produce our very own websites where you can download recipe videos of everything from Beef in Black Bean Sauce to Bread and Butter Pudding.

Then, we took it one step further and produced our own recipe book, Ezecook. It stormed the Network.

Some used it as a ‘gift’ for their customers, some used it as an incentive (e.g. buy £20 of Kleeneze products and get the recipe book free) and some simply used it as another fantastic retail tool. In fact, our first edition sold 20,000 copies!

Well Ezecook has now returned! It’s packed full of economical, tasty recipes using gadgets from Kleeneze.

It’s a one-stop shop for everyday meal solutions, as well as providing a little inspiration for more special occasions. With shopping lists and handy tips, cooking was never easier.

For this edition, we launched a competition to find our very own Distributor cooks.

And the winners were Gold Distributors Gavin and Trish Conway. The couple’s recipe not only got to feature in the latest Ezecook book, but they also got to spend the day with Nigel as he filmed his latest recipes.

“My Garlic and Mushroom recipe was made up on the spur of the moment one day and I actually wrote it out for my son, as he loved it,” explained Gavin. “All my recipes are normally stored in my head and come out as I’m cooking.

“It was great to meet Nigel [Smith] and to work in a big kitchen. It was a fantastic day.

“I think the Ezecook book is great. Simple recipes, but absolutely delicious and perfect for giving away to family and good customers.”

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Gavin and Trish Conway with Nigel Smith

CUSTOMERS CAN WIN WITH EZECOOK TOO!

To help your sales, we’re offering your customers a chance to get involved with the next edition of Ezecook. We’re looking for simple and tasty recipes to include in the popular cookbook – one starter, one main and one dessert and all your customer needs to do is to share theirs with us.

The three selected recipes will be cooked by Nigel, before he names the winning creation. The author of the overall winning recipe will win a weekend at Nigel’s hotel and restaurant, The Villa at Wrea Green in Lancashire, with the two other winners receiving £100 of Kleeneze products. All three winners will have their recipes featured in Ezecook 3.

See www.ezecook.co.uk for more details!

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INCREASE YOUR ORDER VALUE BY OVER 300% Earlier in 2010, Kleeneze decided to find a way of helping Distributors increase their average return on the catalogues. In the past, new Distributors have expected to realise an average of £1 in orders per catalogue, but Kleeneze wanted that figure to rise and so asked SBR Consulting to come on board to identify a brand new strategy.

High Performance Retail Habits (HPRH) was born and has since been a massive success. This method of retailing meant that Distributors had yet another tool on their belt when it came to earning a Kleeneze income and those who have tried it have found it to be a very profitable tool indeed.

Training sessions were held in which groups of Distributors were shown how to effectively present the catalogue directly to customers rather than popping it ‘anonymously’ through the letterbox. It meant that you could introduce yourself and the company to your customer personally and the results were staggering: 1. Average catalogue value increased for a new area to £3.30. From £1 that’s a massive 330% increase 2. The catalogue loss rate dropped significantly 3. Initial concerns that this method of retailing would take up huge amounts of time for the Distributor were proved to be unfounded.

WHAT IS PERSONAL PRESENTATION? At its most basic, all personal presentation means is that instead of dropping your catalogue through a letterbox, you’ll knock, introduce yourself and hand the catalogue over to the customer (you’ll find the script and training on the HPRH DVD and on the DSA).

WHY SHOULD I PERSONALLY PRESENT? Again, for a basic reason, because it’s been proven to create more retail profit! However, there are some other great reasons: •

You’ll develop a relationship with your customer, meaning they’re more likely to order – and reorder!

•

You’ll fast-track your customer base and know in advance who will order from you and who won’t

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•

Your costs will be reduced. By personally presenting, you’ll automatically reduce the number of catalogues that are lost. You’ll be able to explain that you’ll be back on a certain day at a certain time to collect the catalogues and this is more likely to stick in the memories of your customers.

•

Your collection rounds will be faster – you’ll have fewer stragglers to return for and more time to count up all those lovely orders!

WHO IS PERSONAL PRESENTATION BEST FOR? Anyone! Whether you have an established customer base or you’re just starting out. It’s a particularly good method to use when you are new, though, because it means if you start with a smaller number of catalogues you won’t lose any and it’s a quick start way of building a strong customer base.

I’M TOO SHY TO DO THIS No one ever said that this method is in everyone’s comfort zones. However, comfort zones are just that and unless you move out of them you’ll continue to get what you always have.

We’ve spoken to many people in the Network who have tried personal presenting and all of them (yes, even the ones who have been up on the NIA stage in front of thousands of people!) admitted they were a little anxious when they first started this method. But practice makes perfect and we haven’t heard from anyone who didn’t overcome their fear within three tries!

To alleviate those nerves, know your stuff. If you know what you’re going to say, you can concentrate on making sure you’re still breathing! With HPRH, you’re given scripts and different possible scenarios so you can get on with the business of wooing your customers.

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Bronze Senior Executive Distributors, Heather and James O’Neil were intrigued when they were asked to try out High Performance Retail Habits. Such was their success with the process; they decided it was something their team should not miss out on.

“First of all, James and I trialled the process ourselves for 4 weeks just to make sure it did actually work! We personally presented 50 catalogues every week for 4 weeks and our results were unbelievable - a catalogue average of £3.24 plus 45 new customers. Then three of our team members, Gold Executive Brian Harwood; Senior Distributor, Nigel Fowler; and Gold Distributor Sam Rushton, trialled the process with similar fantastic results – their catalogue averages were all over £3!

We then invited 35 of our team to attend a workshop on HPRH. Everyone was given a workbook and handouts covering all aspects of Personally Presenting – from the recommended word track to details on how to approach, body language, positive self talk and exactly what to expect when you go out for the first time presenting your catalogues.

A fun day was had by all who attended and we asked everyone to update us weekly on their progress. We followed up the workshop with a dedicated EzeReach group, email loops and live conference calls to encourage and support those team members who committed to get involved with this new process.

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Eight Distributorships went on to fully commit to the new process and they have added just short of £6,000 of ADDITIONAL retail to our turnover in the last 6 weeks! They have gone on to produce their highest volume of retail since they joined Kleeneze!!

They have renewed belief in the retail and much more confidence in themselves!

If you haven’t yet watched the new HPRH DVD or been through the fantastic work book that comes with it, I think you should put it at the top of your to do list!”

Why not try this with your team Code 009776 HPRH BOOK & DVD £2.00

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PLAN TO SUCCEED

We all plan at some point in our lives and with good reason. Ever been shopping without a list? You tend to unpack your bags later, realising that you’d forgotten everything you actually needed. At its most basic, that’s what planning for your business can prevent. Make sure you have the essentials down on paper and follow this plan and you will get the outcome you want. Anything you decide to do above and beyond your plan is just a bonus!

Why should you write a plan for your business?

Enterprize Magazine caught up with one of the Network’s most successful Distributors, Gold Premier Executive Jackie White to find out how to write a plan, why to write a plan and what to do next.

The first thing you need to do when putting your plan on paper is where you want to end up. How much money do you need to earn. It’s your ‘why’ for doing the business that will keep you going. Be

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A plan helps you to focus on your goals and ensures you are moving in the right direction to achieve them. Just the act of putting pen to paper gives your goals a substance and it’s no longer just a thought.

The plan becomes something which motivates us.

How do you go about writing your plan?

specific about the amount and when you want it for. If it helps, make long, medium and short term goals.

Take time to do your plan, because this will pay off in the end.

Once you have your end goal in mind, it’s simply a case of working backwards: How many catalogues will you have to drop daily?

How many people will you have to sponsor into your business?

When and how are you going to do this?

How many flyers are you going to give out?

Which meetings, sizzles or events do you need to be at?

How often are you going to check your EzeReach messages?

How many pages of personal development books are you going to read every day?

Have you scheduled in time to do additional activities – party plans, charitable events etc?

You’ve recently done a training on the 90-day Plan. What is this?

The 90 day plan was designed to give Distributors a fixed amount of time to really focus on their business and achieve a quick and noticeable difference to their business and income.

Over those ninety days, you will change your habits. That period of time can highlight your weaknesses and help you work on them. Work in all your pockets of time, achieve all you said (or wrote) you would achieve – even play catch up if necessary, and after 90 days you will see a vast improvement in your business. Then you can repeat the process. BEWARE, you really must think about this and put down what you are capable of.

There is no use trying to do far too much because when you fall behind a few things happen: 1. You try to play ‘catch up’ – you can NEVER CATCH UP. If 200 flyers should have gone out on 14, 15 and 16 August (600 flyers) and you only put 250 flyers out, you have lost the moment. Those 350 flyers that don’t go out have not produced anything at all. Say you eventually catch up 6 weeks later – you have lost the result that those flyers could have created. Time gone is time lost.

2. You say “I’ve got so behind that I am going to start another 90 day plan next period!!!” Again lost time.

3. You say “90 day plans don’t work for me!” Oh yes they do. They work for everyone who is serious about their daily activity provided it is doable. Bite sized pieces compounded over time!

So what happens once you’ve written your plan Firstly, you need to make sure you follow it! Make sure you have everything you need, so you don’t have to divert from it – don’t suffer from catalogue starvation for instance. You and your catalogues are your shop window so be professional and do what you’ve said you will do (return on a certain date for example). Use your 90 day plan to build a huge customer base or create a strong team. Keep on tracking your progress and consulting your plan. When your goals are foremost in your mind, activity is easy to do.

See the next page for an example of the 90-Day plan

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You can download Jackie’s 90 day plan off the DSA in the Learn to Earn section.

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Created by Karen & Peter Flitton.

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REAL STORIES

ENTERPRIZE COMPANY MAGAZINE

Christmas retail gave us the dream holiday Bronze Executive Distributors, Fay and Andrew Roe are celebrating their 13th Christmas with Kleeneze this year. The Christmas of 2009 was particularly special, though, because thanks to the Christmas front cover product, the couple got to realise their dream holiday.

“Fay and I were heading off to Florida on 9 December for Christmas and New Year and we needed to save up extra money for our holiday. One day, we heard a voicemail message from Peter Rea that had been put out on EzeReach. Peter’s message said that someone in his team had collected orders for 70 sets of the front cover Christmas Catalogue product in just 10 days, simply by demonstrating them at the door. The challenge had been set!

We calculated how much we could make from the front cover product in dollars and set our goal. It was 15 November and we only had 24 days before we flew out to the States.

We reckoned we would earn $5 for each set of Colour Changing Candles we sold – it was a huge incentive.

It was great – all we had to do was demonstrate the candles at the door to our customers and the orders would follow!

We went on to sell 79 sets of candles in just 10 days and a total of 128 sets before we went away. That was an extra $640 for us to spend on holiday. Yes, it was hard work, but the cash spoke for itself. If only we’d taken up demonstrating earlier in the year – we can only imagine what could have happened.

Now in 2010, we have another holiday on the horizon and another incentive to make some extra money.

This time, it’s for our holiday in Tenerife, but it’s again the front cover of the Christmas Catalogue that’s going to get us there. We’ve calculated that we will earn 57% of the Sales Plan Value – so that’s €4.20 per sale!

Just over four weeks into our goal and we had sold 126 sets (€529 to spend!). With something so simple to display, we’d be mad not to take advantage of the opportunity.

If you are struggling right now to pluck up the courage to display or demonstrate products, all you need to do is find yourself a reason why. The rest will follow. Decide what it is you want to treat yourself to and then calculate how many sales you need (ask your Upline to help with this if you are unsure). Look at how many sales weeks you have and your weekly target is set.

Imagine how good will you feel when you treat yourself to that new iPod, Blue Ray Player or football season ticket?”

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It pays to present Throughout Christmas 2009, Distributors went wild demonstrating the Christmas Catalogue front cover product – the colour changing candles. One Distributorship who led the way when it came to sales of the product was Tim and Tina Pace.

Here they tell Enterprize how you too can use product demonstration to boost your profit.

“Over a period of time we build up a special relationship with our customers - a relationship of trust. Whilst Kleeneze is traditionally a business that could and can still be built with little or no specialist skills, this unique customer relationship along with a very simple script can be turned into a very profitable and duplicatable system.

Last year, using the script below, I managed to generate hundreds of pounds of additional sales. Working smarter not just harder is a very profitable exercise.

When delivering your customer order, at the point of collecting the payment for the goods the customer will often have their purse in hand and as they are in ‘buying mode’ this is a good time to approach them. I simply say: ‘Have you seen the glass colour changing ornament from the front cover of the Christmas book? We are taking orders for them tonight. They look nice in the catalogue but in reality they are beautiful.’

This makes the customer aware you are expecting an order, in reality you are closing the sale right from the start. Remember the trusted saying in sales ABC (always be closing).

The next stage is to give the customer ownership of the product, turn it on and then swiftly hand it to the customer.

‘Look they change colour, they are also made from hand blown glass.

They only cost £10 for 2, would you like to order a box for next week?’

You should expect an order rate of at least 50% using this simple script.

However if you do get an objection it will usually be something along the lines of: ‘All the children have grown up now so we don’t decorate for Christmas’. Do NOT push it. Simply say: ‘I understand many people have thought the same however they do make superb cost effective gifts for relatives at £10 for two you have two gifts £5 each’.

You will find using this simple script and technique you could effectively pay for your entire Christmas with this one product!! With very little extra effort. Good luck.”

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REAL STORIES

ENTERPRIZE COMPANY MAGAZINE

I WAS IN A DESPERATE SITUATION The reality of the matter is many people turn to Kleeneze to help them out of a difficult financial situation. Some of our top Network Distributors admit to taking up the business ‘reluctantly’, but seeing no other way due to desperation.

The current government is making no bones of the fact that the economic situation is going to get worse before it gets better and with people already struggling to make ends meet, Kleeneze is offering them that lifeline.

Elizabeth Pereira was one of those people.

When her husband was involved in a near-fatal accident last year she found herself in a desperate situation where she needed to make cash – fast.

“I’ve been working for a large multi-national company fulltime for the last 21 years and was always a Kleeneze customer. Last year, my husband, Charles, was involved in a terrible accident on the M4 – I nearly lost him. Now, he’s disabled, and as I work full-time, he is not entitled to any help from the government. I was in a desperate situation with the household income being halved. I have two children – one who had just started university – as well as bills and a mortgage to pay.

I was thinking how I can earn an honest additional income and the first thing that came to my mind was Kleeneze. So I did some investigation over the Internet and got in touch with them. My sponsors, Kevin and Sharon, made a visit to see both of us and went through the whole business and how it works. They have both been a rock in helping us set this up from scratch, giving us hints and tips from what they have learnt from their experience. We are very grateful to them for all their help so far.

I took two weeks annual leave and used this to start off the business. My husband is not mobile so he helped me with things like the packing. We went together initially to do the first drop but it proved very difficult with hubby on crutches, so dropped him back home and did it on my own. It was very daunting for me as I have never done anything like this in my life, apart from working in a safe and secure office for the last 21 years.

The initial few days were tough. Charles was constantly printing off and cutting tickets in readiness for the next catalogue drop. My printer kept closing up on us as it has never been used this many times in its printing life! These were challenging days. There were times I was in tears and there were moments I thought I was going to pack up the business thinking this is not for me.

Then two days later I went to collect my catalogues from my first drop. After walking for a while in the sun, my daughter picked up the first catalogue with an order. It was a good feeling.

From there we moved from strength to strength. I collected all my catalogues and managed to put my first order through. I’ve realised Kleeneze will work for me if I’m prepared to work hard at it.

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REAL STORIES

ENTERPRIZE COMPANY MAGAZINE

I was looking for the ideal second income

The economic situation has hit everyone hard. For some, it’s a small inconvenience – the price of their food shopping bill has risen or a luxury lifestyle has to be cut back. For others, though, the price of the recession is far higher.

Many have seen their benefits, pensions, salaries all cut and are struggling to make ends meet.

Andrew Davidson found that his income had become increasingly unreliable thanks to the recession and decided to take a long look at his options.

“After 30 years of working either self-employed, in a variety of fields (mostly as a Mortgage Adviser and a Pension Transfer Adviser), or for someone else as an employee, I found myself disillusioned, separated from my wife of 20 years, a bit fed up, feeling trapped, with large debts, long working hours and an unreliable level of income due to the recent economic situation.

With at least 15 years to retirement, and not a whole lot of funds to retire on anyway, I was looking for that elusive, ideal second income from a parttime job that would pay my expenses and costs, but also give me some freedom and time for a more enjoyable lifestyle. Convinced that there had to be a better way of life - I took a long hard look at many options before talking to Kleeneze. Most companies require a large investment in stock (both to start with and then each month), or a substantial investment into a franchise with no certainty of success. It seems crazy – you want to make money – not raise it to risk it!

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What impressed me was that compared to most other businesses, the initial investment in Kleeneze is negligible. What’s also amazing is that money can be earned from week one! I recouped my initial investment of £187 in a matter of a few weeks

“

With at least 15 years to retirement, and not a whole lot of funds to retire on anyway, I was looking for that elusive, ideal second income from a part-time job that would pay my expenses and costs, but also give me some freedom and time for a more

”

enjoyable lifestyle. (less if I hadn’t gone on a holiday!). I have fitted it in around my other commitments and I am already earning a very creditable additional income.

I now have a growing customer base which is now far easier to manage than it took to build it, which is what the initial effort is needed for. All this without me doing any selling - the catalogue did that for me!

Having no preconceived ideas about the system, I simply followed the guide manual precisely. Deliver catalogues and you will collect orders. The products are well priced and the quality is excellent. So far, everything I have been told about the system has proved to be true, which in itself speaks volumes! I particularly like the ethical standards of Kleeneze.

This gave me confidence that I was in the right business for me.

However, the retail side of things is only a small part of the business opportunity. The way forward is through sponsoring. With that in mind, I am now building a team of distributors and the residual income is an area that I want to really grow.

One of the most exciting things about the business is that you can pitch it at whatever level suits you, whether you are looking for just an extra £50-100 per week - or want to build it into a really substantial business. Incomes of well over £100,000 p.a. are being achieved right here in the UK. I have thoroughly enjoyed myself over the last few months since joining Kleeneze and look forward to many years of business building and progressing through the pay scheme. It will not be very long now before my Kleeneze income is more than my, so called, first or professional income!”

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NEWS

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KLEENEZE IN THE NEWS

Kleeneze has been making headlines across the UK, helping more people learn about the opportunity to earn an income from home. Kleeneze offers the flexibility to create a business that fits around your needs – whether you want to create a business that you can build around family life or work full-time hours to build a business to help fund your retirement – anything is possible.

Ex-plumber plunges into sales with big success

Spalding Guardian Thursday August 19 2010

Guardian SPALDING

Daily Star Friday August 20 2010

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Cambridge News Friday September 10 2010

Daily Mirror Thursday October 21 2010

Boost your income with our picks of ways to earn extra cash AS bills rise and Government cutbacks kick in, more people are being forced to find second jobs to make ends meet.

The good news is that there are plenty of opportunities out there to boost your income and no one knows that better than Richard and Natasha Daniel.

With two children – Sophia-Anne, five, and Anastasia, two – and a mortgage on their home in Orpington, Kent, life was expensive.

Despite working full-time, the couple needed more money every month to pay the bills.

“I was on maternity leave with Anastasia when we realised that having children is like having a second mortgage!” laughs Natasha, 38.

They needed something flexible that would work around family life and give them maximum freedom when they needed it. More than 12 years ago Natasha, who works in office administration, had been an agent for home shopping giant Kleeneze (www.kleeneze.co.uk), distributing catalogues door-todoor and taking orders for household and beauty products. “We decided that this would be perfect for us again,” says Natasha.

They paid about £150 up front for 200 catalogues, which they made back in their first month. “We’ve also got to know our neighbours better and made some new friends,” says Natasha.

Richard, who works as a chef, and Natasha spend between five and 10 hours a week on the business.

“I worked out that the time it would take was no different to watching EastEnders and Coronation Street,” chuckles Natasha. “I don’t get to watch much TV but that’s not necessarily a bad thing!”

The children help, too. “If the weather’s OK they come with us when we’re making deliveries. It’s a real family business.”

Today, the couple are earning between £300 and £400 a month and hope to boost that as they take on more distributors themselves. They’ve even built their own website, www.beat-the-bills.org, to help their business grow.

Natasha says: “Our Kleeneze money has bought a tumble dryer and a dishwasher. But the best part is being able to say ‘Yes’ to my girls when they’d like a treat.”

Want to star in your own media story?

Make sure you’ve signed up to our PR database: www.citypress.co.uk/kleeneze

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NEWS

ENTERPRIZE COMPANY MAGAZINE

CUSTOMER CARE

One of the main things that Kleeneze prides itself on is customer service. However, the proof is in the pudding, so we decided to find out what Kleeneze customers thought: “Over the years we have bought many items from Kleeneze at the right price and good quality. Makes convenient shopping with the catalogue and goods delivered to the door. Our Distributors, Gail and Stuart McKibbin, over the years have always been helpful, friendly and reliable.”

Margaret and Dave Mapp, Telford “We would just like to say how delighted we are with both the products and the friendly service provided by Kleeneze. Many of the products have helped my mother who is elderly and our Distributor, Andy Ridley, always has time to have a quick chat.”

Mary and Belle Tutaev, Bristol “Kleeneze, how pleased I am with the fine products delivered to my door.

Most of all to my Distributor, Bena Chauhan. She is always on time with the goods I order. Her knowledge of products is second to none and her advice is always good.

Thank you Bena and thank you Kleeneze. Long may you prosper.”

BJE Hughes, Harrow

Distributor Don Cameron sent this in of his customer, Joan Irons in Leicester with her beautifully Kleeneze-maintained garden!

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Meet Peter and Lorna Claxton (customers of Tanya Bailie) who have been married for 57 years. As you can see from the pictures they are holding two brushes which they purchased from Kleeneze 50 years ago and still use today.

REAL STORIES

ENTERPRIZE COMPANY MAGAZINE

I was a Kleeneze customer and now I have my own business!

“I started Kleeneze in September 2008 after my original Kleeneze Distributor had not been round for several months.

I had been looking to start work after my husband suffered a heart attack and we needed money to keep up the expenses that our children incurred.

One day a Kleeneze catalogue came through the door with a form to fill in if you wanted to find out more about being a Distributor, so I filled it in and a week later I heard back and went to a meeting. They gave me a few days to think it over and when they rang back I decided to do it, thinking I would give it a go and if it didn’t work out I would give it up.

However people were very nice and I started getting orders right away. I also had to take my little girl with me, so my husband managed to connect a shopping trolley to the back of the pushchair and away I went.

In the first month I had earned enough to pay of the debts I had on my credit cards and booked myself, my husband and 2 beautiful girls in to see Santa at Paultons Park. I was over the moon. So here I am nearly 2 years later still doing Kleeneze and loving it whatever the weather and 3 stone lighter, which is an added bonus!”

Tina Poyle

“I was a City Councillor for 12 years and on 1 May 2002, I became the Lord Mayor of Exeter. Six months in, though, my husband had a massive brain haemorrhage and was not expected to live. However, they never reckoned on the determination of Gerry! I won’t go into the details of the prolonged recovery and rehabilitation process; or his arrival home months later - we just tried to pick up our lives as best we could.

Then my Kleeneze Distributor, Jacky Jackson, suggested that as I was no longer a Councillor to try Kleeneze. I thought she was mad, but I actually missed the contact with people on the doorstep.

The more I thought about it the more I felt it could work. Gerry is disabled, however, he has a big scooter which he uses to get around, is able to use his left hand so can sort and do the labels; catalogues etc.

In October 2002 we joined Kleeneze and Gerry carries the catalogues on his scooter and I deliver them. We are doing something together for the first time in our lives and are equal partners.

We will probably never qualify for any prizes, but we enjoy what we do and have met lots of new friends and Gerry’s self esteem has risen tremendously.

In February of this year, I was presented with a beautiful scroll and robes after being made an Alderman of the City. My mentor and Upline Jackie and Sue Jackson attended the ceremony at Guildhall.”

Val Dixon

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COVER STORY

ENTERPRIZE COMPANY MAGAZINE

TEN TRIP TIPS! When New York was announced as the next Kleeneze Destination at the Xmas Showcase in September, thousands of Distributors vowed they would be there.

But that is just the very first step of the journey!

We turned to Silver Senior Executive Distributors Geoff and Fiona Webb for some advice on how to qualify for the Big Apple: Well, New York, wow!! What a destination, what an opportunity.

In 14 years of attending events, after every one where a destination has been announced, we always hear distributors saying ’I’ll definitely be there’. Yet sadly, so many don’t go on to put in the action to match their words!

New York will be our 13th trip with Kleeneze, so I guess we’re qualified to give you some pointers to help YOU qualify, so here goes:

1 Just because we have 13 periods to complete qualification, don’t put off doing the work now. The time will pass very quickly! We always aim to get as much done as soon as possible to avoid last minute panic and pressure. There really is no excuse with the New York criteria to be sweating on your qualification in period 9 next year.

2 Understand EXACTLY what you need to do to qualify! Some people have missed out in the past because they forgot to get clarification! We always draw our business out, getting the circles down on paper so we know exactly what it needs to look like. It’s exciting then to focus on getting those circles filled in with names.

3 Probably one of the biggest failings we have as human beings is the inability to stick at something long enough, and this is why so many who start out with good intentions fail. Remember, Rome wasn’t built in a day - it takes time. Set yourself activity goals and focus and reward yourself on achieving these on a

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daily, weekly and period by period basis. We would recommend you set yourself a minimum level of 3000 pieces of activity per week! Use the tracker on the DSA that Jackie White spoke about at the showcase. Too many people focus on the results and because they don’t always get them quickly, slow down, or even stop their activity.

4 Get excited about the destination - put up photos around your home and move them around on a weekly basis. The law of attraction really does work and what you think about, you bring about. There are some excellent photographic websites to get New York images - flickr is a good place to start.

5 Have team sizzles - but don’t just eat & drink!! Commit to each other what activity you are going to do and then, when you meet up again, share how you’ve got on. We’ve found that when we do this, we don’t want to be the people turning up who haven’t done the activity we committed to do! Don’t underestimate the power of team synergy.

6 You’re going to have to make some changes if you’ve never qualified for an international destination before. Decide what you’re willing to give up or reschedule. Zig Zigler says ’are you paying a price, or enjoying the benefit?’ Well, when you’re enjoying a glass of champagne in the Waldorf Astoria next year, you’ll definitely be enjoying the benefit and the long cold wet days of winter 2010 will be long forgotten!

7 Understand the power of tedious activity. People seldom see the faltering, painful steps by which the most significant success is achieved! It’s continuous repetition of lead generating activity (most of which is not glamorous or overly exciting by itself) that will get you to New York. However, team activity days are a great way of making these tasks more fun - and of course, you demonstrate work ethic to your team when they see how fast you move!

8 One of the secrets to success in qualifying for New York is to fully understand this: ’Success, is doing the things you said you’d do, long after the mood in which you said it has gone’. In other words, in all the excitement of the Showcase it’s the easiest thing in the world to say what you’re going to do... but you have to have the ability to keep to your word on a cold wet Monday morning in February when you’ve had someone quit over the weekend and you’ve just had someone be rude to you on the doorstep! (Yes, this happens to us too!!) We know it’s a cliché, but so true, to say that ’winners never quit, and quitters never win.’

9 Commit your business plans to paper - and plan backwards. Start with the end in mind and then work forward from there! Find someone in your Upline who has qualified for a Kleeneze destination and ask them to take a look at your plan. And always remember to work some insurance into it. For example, if you need 7500 Bonus Points to go Gold, aim for at least 8500 Bonus Points - that way if someone leaves or misses an order, you’re not panicking!

10 Understand John Stephen’s law of S.I.N.A.L.O.A. (safety in numbers and the law of averages). A Gold business with 3 high retailers is not safe whereas a Gold leg with 15 - 20 active team members is much safer. Over the years we’ve seen distributors qualify on high retail, and then come home to little or no business - that’s just crazy. Go through your numbers. Aim for personal 10 active wide as a minimum - it will give you a good income, and out of your PSG your leaders will emerge.

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TRAINING

ENTERPRIZE COMPANY MAGAZINE

Lift your team up to the heights Did you know that the average attention span is just 3 seconds before a person’s mind starts wandering?

That’s why, when it comes to sponsoring, it’s important that you perfect the elements of the Lift Pitch.

What is a Lift Pitch?

Also known as an Elevator Pitch, the Lift Pitch is a 30 to 60 second description of what you do and why someone should work with you. It’s called a Lift Pitch, because it describes the challenge – how would you explain your business and get someone to join your team if fate placed you in a lift with a prospect and you only had the time it takes to get from the top of the building to the bottom.

How do I create a Lift Pitch?

Creating your ideal Lift Pitch does take a bit of time, but remember it’s going to help you build your team so it’s an important move. Here are some steps you can take to ensure it’s the best that it can be.

1. Write down what it is you do. Don’t worry about making it perfect now – you’ll be editing it later.

Try writing it different ways – it can be as humorous or as serious as you like.

2. Write down your story. Why you started with Kleeneze. What you thought when you first joined. How your first months were. Where you are now in the business. Again try writing this a number of different ways.

3. Leave it. Go away and get on with your life for a bit and come back to it with fresh eyes later on.

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4. Highlight the best bits. Read through what you’ve written and pick out the bits that hook you or stand out.

5. Put all the best bits together. You may have to write and re-write this several times remember.

Include elements of your story and why people would want to work with you.

6. Record yourself. Most mobile phones have a recording device on them now, so use it to make sure it sounds good when you read it out loud.

7. Do a final edit. Cut as many unnecessary words as possible and edit it until it sounds right.

Example of a Lift Pitch (supplied by Gold Senior Executive Distributor, Irene Wilson):

8. Try it out. Run it by your friends, family and team members for suggestions. Use their feedback to perfect your pitch.

I work in what is a very low-cost franchise, open to anyone with an ounce of common sense, some drive and the enthusiasm to earn more. It’s so simple; there’s definitely no ’rocket science’ involved.

9. Memorise it. You’ll feel far more comfortable with sponsoring if you know what you’re going to say when you’re faced with an opportunity. Practice, practice, practice until it sounds natural.

3. Target it. Obviously, if you’re getting into your hypothetical lift with a student and you joined to top up your pension, your story isn’t going to be relevant. Create different pitches for different groups of people – use the stories from the Network, there are loads of them!

Believe it or not, my income for the past ten years has come from delivering, collecting and processing orders from catalogues which offer hundreds of popular, lowpriced items. We can also recruit teams of people, part-time or fulltime, who all do exactly the same as me. We all earn bonuses, often very substantial sums.

It’s welcome work for many mainly because it’s very flexible and fits so well with anyone’s current circumstances.

4. Give your pitch a goal. What is the ideal outcome of this meeting? Do you want them to pass the message on? Join your team? Meet with you later for a longer conversation? Be clear about what you want to happen.

The company has told us all of yet another amazing prize - an offer of a free, 5 star trip to New York in November for anyone in the organisation. It really is well worth taking a closer look - you’ve nothing to lose.

5. Make your pitch powerful. Use words that are powerful and strong to grab their attention (‘money’ is always a good one!).

Here’s my card, if you would like to know a bit more, don’t hesitate, give me a call. I’ll be happy to help you. It’s been good talking with you.”

Some Lift Pitch tips There are some key elements you need to remember when creating your pitch: 1. Make it clear and concise. This is a 30 – 60 second pitch, so don’t use words or language that have them puzzled or you’ll have lost your opportunity 2. Tell your story. Everyone in the Network has a solution based story. Problem - you needed extra income. Solution – you found Kleeneze. Problem – you needed to pay your mortgage off. Solution – you found Kleeneze. And so on. This will help your pitch stay in their mind.

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REAL STORIES

ENTERPRIZE COMPANY MAGAZINE

Working parents hit the hardest In a survey recently commissioned, we discovered that over 34% of parents don’t feel able to exercise their legal right to request flexible hours and 64% feel they are letting their children down by failing to strike the right balance and missing key events in their children’s lives. With the recent wave of redundancies, benefit and tax changes, it means that families are now in an even worse situation than ever.

Working from home not only is a flexible way to earn an income and be there for your family, it also cuts the costs of childcare and gives you some much-needed extra cash for those growing expenses.

“Kelly and I got together four years ago and have since been growing a little family. With our little boy getting older, he is rapidly outgrowing clothes and needing new toys – plus there are the additional financial costs of a child. The bills were starting to mount up and since we had recently got our own place a fair distance away from friends and family, Kelly started to sink into depression as she had no money to travel to see friends and was stuck indoors 24/7.

We came home one Sunday afternoon to find a yellow leaflet advertising an extra income, but to us it was an opportunity for Kelly to get out and about whilst earning some much-needed extra funds. The leaflet sat on my desk for weeks until I urged Kelly to have a look. At which point we watched the DVD and contacted the name on the leaflet to discuss this opportunity.

Honestly, I was a little sceptical at how delivering and collecting catalogues could earn the amount we needed, but it was a small price to pay to take the chance.

We received our catalogues on 24 May 2010 and since then we have never looked back. We planned to put our first order in the second Tuesday from when we started, but had been amazed of the pickup we had within four days - £289.50. In our second week, we hit £312. We then invested in some more catalogues to work the increased plan we needed to bring in a larger income.

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By week 3 we had hit £431.85 and week 4 £589.55, so we totalled £1,622.90 for Period 6 (13%). It also meant that we’d qualified for two Fast Start Bonuses, meaning an extra 100 catalogues for free. We are gobsmacked at the achievements in our first period and look forward to growing the business.”

Kelly and Paul Jeffryes “I did Kleeneze back in 1998, but had to leave after 18 months, due to outside circumstances.

However, when the credit crunch hit 8 years later, my husband and I once again turned to Kleeneze.

At that time, I was on maternity leave with our second daughter and money was very tight – in fact, we couldn’t even use our overdraft anymore.

It was only when I was talking to my family about looking for extra money that my father suggested we take another look at the business. On talking to my husband we agreed and started again. It was the best decision we could have made. We work the business very close as a family, which is fantastic as not only do we have a common interest in the business, we are also building a fantastic future for our children and ourselves when we retire.

We have now worked the business for almost two years and in that time, Kleeneze has helped us pay off some credit cards and debt, treated the family to a few little mini breaks, as well as a holiday and also allowed me to take my husband on holiday to Scotland for his birthday to see his family.

We are now building a team with our Upline and have made some really good friends, not only within the business, but also with our loyal customers.”

Natasha and Richard Daniel

“I relocated to Scotland in 2008 while on maternity leave. As an experienced primary school teacher, I expected to find work quite quickly, but after nearly 18 months I had been unable to secure a teaching post. Our income was less than half of what it had been before we moved, I was losing my confidence and it was starting to affect my relationships with my husband and children.

My life changed when I joined Kleeneze in May and almost achieved Fast Start Bonus 1 after one week of retailing! I quickly went on to achieve the second one in my third week.

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Now I feel I am in control of my life and work. I am finally earning a regular income again and feel that my confidence has been restored. My son started school in August – how many working mums have the luxury of knowing they can always take their children to school and pick them up? My 18-month-old is looked after by my in-laws when I work and Kleeneze allows us to arrange mutually convenient days and times. Teaching would never have given me this freedom.”

Lindsey Brown

“In January 2008 I started Kleeneze part-time, as I needed a job which was flexible. My son had just started full-time school, so it was important to me that I was there to take him and pick him up from school holidays.

So, I started putting my catalogues out. I was a little sceptical to say the least, but within my first two weeks I had earned £211.14, which was fantastic as I had earned back my investment. Within my first full four weeks, I had earned £454.19, which was what I had planned to do, as I had joined to earn £100 per week. Fantastic!

Then I thought, if I put a few more catalogues out I could increase my income, so within 3 months I was earning £693. I was amazed.

Over the past 18 months, I have started to build a fantastic team with some fantastic, valued Distributors and I will continue on this quest while learning and sticking to a proven system, which we all learn, as we continue to grow in both knowledge and wealth in ourselves and as a team.

Joining Kleeneze has been one of the most challenging things I have ever done, as each day it presents new challenges, while each day staying fresh, new and exciting. This without a shadow of a doubt has been the best decision I could have made. It is truly fantastic and I absolutely love it.

I have met some truly wonderful, magical, inspirational people, many of which have now become great friends and also I have a great sponsor who has always been there for me to help and guide me every step of the way.

My mission now is to dedicate myself and continue to grow my team while helping and serving my existing team to achieve their own goals and aspirations. I can see huge potential in this business and I know my future is going to be bright and exciting and I can see that everything I ever wanted and everything I wanted to achieve and more can all be made a reality with time, dedication, hard work, self belief and short term sacrifices for ultimate long term gain.

After all, the sky’s the limit!”

Sarah Jones

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TRAINING

ENTERPRIZE COMPANY MAGAZINE

The 10% Bonus represents the very first target for all distributors and provides an additional cash boost, but how do you get there?

In order to qualify you need to reach 650 Bonus Points in any Period. The simplest way of doing this is to sell £200 worth of Kleeneze products every week for 4 weeks. That isn’t £200 of retail profit, but £200 catalogue price. This will guarantee 650 Bonus Points needed to achieve the 10% Bonus.

Look at these 2 examples of how a Distributor can earn. One Distributor is aiming for the 10% Bonus, the other is not.

DISTRIBUTOR ONE

DISTRIBUTOR TWO

Distributor 1 has decided to drop 100 catalogues over a week.

100 x

200 x

For every 100 catalogues dropped, he/she should sell around £100 worth of products.

100 x

= £100

Distributor 1 keeps this up for every week in Period 11, thus selling £400 worth of Kleeneze products.

100 x

4 = £400

WEEKS

At the end of Period 11, Distributor 1 has earned £84 in retail profit and 340 Bonus Points.

£400

=£84 = 340 BP RETAIL PROFIT

In order to achieve the 10% Bonus, you need to achieve 650 BP in a single period.

With only 340 BP Distributor 1 has missed out!!

340 BP =

10% BONUS

+ £0 =

For every 200 catalogues dropped, he/she should sell around £200 worth of Kleeneze products.

200 x

= £200

Distributor 2 also does this every week in Period 11, thus selling £800 worth of Kleeneze products.

200 x

4 = £800

WEEKS

At the end of the same Period, Distributor 2 has earned £168 in retail profit and 680 Bonus Points.

£800

=£168= 680 BP RETAIL PROFIT

Distributor 2 however has earned 680 BP, well over the 650 BP required. This means he/she has got her 10% BONUS. Well done Distributor 2!!

680 BP =

10% BONUS

!!

Distributor 2, having retailed exactly twice the amount as Distributor 1 has earned £168 in retail profit but because he/she reached that magical 650 Bonus Points, gets £51.19.

In Period 11, Distributor 1 earned £84 retail profit, but £0 Volume Profit.

£84

Distributor 2 is aiming for the 10% Bonus. He/she knows that to achieve this, she will need to drop 200 catalogues over a week.

£84

19 £168 +£51.

APPROX = £219.19

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INSPIRATION

ENTERPRIZE COMPANY MAGAZINE

Hong Kong here we come!

When Richard and Shanade Sherratt missed out on qualifying for Cyprus in 2009, they were even more resolved to get on the next Destination. Now they’re gearing up to go to Hong Kong and already have their plans for 2011 set and ready to follow.

Shanade and I started our amazing Kleeneze journey in July 2008. We had recently got engaged and the realisation of how much a wedding was going to cost had started to sink in. We both had well paid jobs, Shanade as an HR Manager for an international motor retailer, and I was a Civil Engineer for a global consultancy firm. However, even that was not going to cover the bills. As our free time was precious, we wanted something that would enable us to earn money for our forthcoming wedding without encroaching on our family life…and then we found Kleeneze!

We worked out that if we earned just £50 a month between starting our business and the day of our wedding, we wouldn’t have to ‘find’ the money to pay for our wedding cars or the wedding cake (fairly key things for a wedding!). However, we were soon earning £50 a week just by delivering and collecting catalogues in our spare time and realised the gift of Kleeneze was far greater than we imagined.

We plugged into as many events as we could, used the knowledge and support of our success line and as a result, we were able to increase the budget for our wedding but more importantly the bills were a lot smaller!

The one thing we hadn’t budgeted for at the time was a honeymoon after the wedding, but then - as if by magic (or perhaps the law of attraction) Kleeneze announced that the departure date for the Autumn Destination (Cyprus) was the day AFTER our wedding! We had been given an opportunity to go on a honeymoon courtesy of Kleeneze and we set about doing everything we could to get there.

However, we were so focused on going to Cyprus that we failed to focus on the things that were actually going to help us get there! As a result we missed out, which was a massive blow to both of us. Neither Shanade nor I are used to failure and to miss out on Cyprus was a big wake up call for us. It was from that point that we really started working on our personal development and looking to build a strong long term income, still part-time around

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our full time careers and growing family, (Shanade had just found out we would be expecting our second child).

In February 2010, the office I was working in was forced to close due to the economic downturn and I decided it was time to ‘sack the boss’ and run our Kleeneze business full-time.

Shanade was due to start maternity leave in May so we very quickly had to replace my income and help top up Shanade’s maternity pay too!

Fortunately we already had a great source of income from our Kleeneze business, and with the extra hours I could now commit, there was very little for us to worry about.

Since our disappointment at not qualifying for Cyprus, we have viewed the Conference Destinations as rewards for building a successful business and this year we have been rewarded by Kleeneze with a 5-star trip to Hong Kong! This didn’t happen by accident.

One of the biggest lessons I learnt from Cyprus is that sometimes in order to take two steps forward you have to first take one step back. That way you can see more of what lies in front of you, more of the horizon, more goals and targets to aim for. We learnt to focus on the things that would help us get to the next target and put into action 90 day plans that we ACTUALLY followed for 90 days. This sounds obvious but too many people give up on their plans because they don’t see the results fast enough. The key thing with plans is that you have to follow them through to the end before you can judge if they have been successful! If you’ve done everything that your plan said, I guarantee that you and your business will have moved forward and will be more successful than it was before you started the plan.”

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KLEENEZE ON THE ROAD!

In 2010, Kleeneze hit the road with Kleeneze LIVE! in the first tour of its kind. The seven summer events were a huge success – launching at Warwick University and culminating with the massive Showcase in Birmingham in September.

There were 20 speakers from all across the Network who travelled to give their trainings at the regional events. They spoke on a range of subjects including how to get you and your team to Gold Distributor and out to Hong Kong at the same time; High Performance Retail Habits – how powerfully presenting can maximise your retail; sponsoring and immediate activity – making it happen for your business now; and the compound effect of daily activity – using that ‘slight edge’ to succeed.

There were surprises along the way too, as Kleeneze launched the Ezecook book, High Performance Retail Habits and the Christmas Catalogue at the various events!

“We know our own team have gained an awful lot from the whole Kleeneze LIVE! process, both those who attended today and for the rest of the team attending prior events across the U.K. Thanks again to the team for another eleven out of ten event.

Nigel and Sheila Fowler, Senior Distributors and Bradford Kleeneze LIVE! attendees

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“What a great day! Our team had two distributors who only joined a few weeks ago and a guest. What an introduction to the world of Kleeneze. We couldn’t have wished for better training. Thank you to everyone for bringing it all together.”

Jim and Jane White, Bronze Executive Distributors and Falkirk Kleeneze LIVE! attendees “All the speakers were amazing, inspirational, and knowledgeable. I came away so enthusiastic, I immediately watched the High Performance Retail Habits DVD and will definitely be giving it a go. We need these conferences and training seminars to keep us on the right track and it helps so much hearing of other Distributors’ success. The whole room was buzzing. Well done Kleeneze yet again for a fantastic day.”

Hilary and Chris Green, Silver Distributors and Runcorn Kleeneze LIVE! attendees “What a show. That was one of the best things we’ve been to. The atmosphere and the speakers were brilliant. More of the same please!”

Pete and Joyce Rowe, Senior Distributors and Thurrock Kleeneze LIVE! attendees Kleeneze LIVE! has really got me all tuned in and excited about our business. Since the day, I have put a 90day plan together that is helping me to do more activity. It gives me the feeling of being committed to my business, not just involved in it, and I would recommend it to anyone.”

Cindy Brown, Bronze Executive Distributor and Warrick LIVE! attendee

KLEENEZE LIVE! XMAS SHOWCASE AND GALA DINNER Talk about going out with a bang! The Kleeneze LIVE! tour culminated with an incredible Showcase at the National Indoor Arena in Birmingham. 4,000 Distributors attended to launch the official Christmas season.

The day kicked off with a breathtaking performance from Britain’s Got Talent superstars, Diversity, and just when we thought it couldn’t get more exciting, what had been billed as a mystery launch turned out to be the next Kleeneze Destination – NEW YORK! (See page 56).

The day was jam-packed full of training on how to make your Christmas and lifetime goals come true and ended up with a lively party at the ICC in the form of the Gala Dinner. It was the perfect end to the perfect roadshows. Roll on 2011!

2011 EVENTS THAT ARE SET TO SHAPE YOUR KLEENEZE BUSINESS 8 January

Kleeneze LIVE! 2011 – New Year Launch – HALL 3, the ICC, BIRMINGHAM

5 February Kleeneze LIVE! On Tour – RED COW MORAN HOTEL, DUBLIN 5 March

Kleeneze LIVE! On Tour – STONELEIGH PARK, WARWICK

9 April

Kleeneze LIVE! On Tour – THE LANCASTRIAN SUITE, NEWCASTLE

7 May

Kleeneze LIVE! On Tour – THE BRISTOL HOTEL, BRISTOL

4 June

Kleeneze LIVE! On Tour – THE DW STADIUM, WIGAN

25 June

Kleeneze LIVE! On Tour – MACDONALD INCHYRA GRANGE HOTEL, FALKIRK

10 July

Kleeneze LIVE! On Tour – BLUE MOUNTAIN GOLF CLUB, BRACKNELL

23 July

Kleeneze LIVE! On Tour - RED COW MORAN HOTEL, DUBLIN

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INSPIRATION

ENTERPRIZE COMPANY MAGAZINE

I carn’t believe I won a car!

In September 2010, Kleeneze ran a competition the scale of which had never been seen before. In the three Periods leading up to the Showcase, tickets were placed in the draw for Distributors who had moved up the Sales Plan. The higher you climbed, the more tickets were placed in the draw. The prize was a Mini First!

And the winner was GP Annette Bradley!

“When my name was called, I was just in a state of shock,” Annette told us. “Really complete disbelief. I never win anything! In nearly 60 years, I can’t even remember winning a raffle! I had been thinking this time, though, ‘you are going to win it, you are going to win it’ so maybe that did make the difference!

I started my Kleeneze business in July 2008 after being ‘worked on’ for 4 months by my daughter and attending the Summer Showcase with her. At that time I had been a full-time GP for 30 years. We had opened a second surgery 6 years earlier and had increased our list size quite rapidly without increasing our medical manpower and I was finding it difficult to cope with the workload.

Looking at how pressurised my life was becoming, I’m sure most people would think that I must have been mad to even think about taking on another commitment and I was sceptical about what my daughter was telling me about the Kleeneze opportunity. I was thinking about becoming a member of her team to try to help her and also wondering if I could last out in the practice, until I was 60 and eligible for my full pension, so I went along to the Showcase to see what it was all about for myself. I came away convinced that it was a real opportunity and that there was also a chance that it could provide me with some choice over how long / how much I remained involved in the practice – so I took the plunge and signed up!

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I obviously had very limited time available but found that once I had overcome the initial nerves and selfconsciousness about putting the catalogues out on my own that I really enjoyed it. The exercise, thinking time and the opportunity to deal with people on a different footing was very nice.

My retail has been worked around a very busy schedule and has made steady progress. In just under a year from starting out, I got my first team member from a ‘wanted’ flyer and really caught the bug! I got so excited I was talking to everyone about what I was doing (including patients!) and within another couple of months had a team of 5. I have now just reduced my involvement in the practice to working 3 days/week and have every intention of retiring at the end of November!

Now I’m definitely going to be saying to myself, ‘you are going to New York’!”

[Annette went on to qualify for Hong Kong the month following the showcase! - Editor]

YOU CAN WIN A MINI TOO! The new Mini First incentive means that if you hit the Bronze Executive Distributor level and hold it for 10 out of 13 periods, you’ll drive away in a brand new Mini First. Your Mini First will come complete with Kleeneze branding and also allow you to add your personal contact details.

NEW CAR INCENTIVES SED INCENTIVE • Hit SED Level (5 Gold Distributors wide) • Hold for 10 Periods out of 13 Periods • Qualify for a 3 Series Coupe OR a BMW Z4 or ‘take the money’ - £25,000

PREMIER INCENTIVE • Hit Premier level (5 Bronze legs) • Hold for 10 Periods out of 13 Periods • Qualify for a 5 Series BMW or a 3 Series convertible or ‘take the money’ - £30,000

NEW MINI INCENTIVE • Hit Bronze Executive Distributor level • Hold it for 10 out of 13 Periods • Qualify for a Mini First complete with Kleeneze branding, which you can add your contact details to

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Want to be a part of it?

You can!! The Kleeneze Destination 2011 is the amazing city of New York!

From Thursday 10 November until Wednesday 16 November 2011, qualifying Distributors will be staying in 5-star luxury at one of the world’s finest hotels, the Waldorf Astoria; eating in the best restaurants and enjoying a millionaire’s lifestyle in one of the most vibrant, colourful and exciting places on the planet.

BE THERE! Qualification for this Kleeneze incentive is open to the entire network, and will consist of two qualifying groups; the TOP QUALIFIERS GROUP, and the MAIN GROUP: Top qualifiers (see qualification criteria) will enjoy an extra VIP night in New York – with dinner in Times Square, a VIP helicopter ride over the city, and lunch at the diner where Harry met Sally!

The Main Group arrives a day later to join them for an action-packed programme. Together you will see the main sights of this amazing city including the Empire State Building, Statue of Liberty, Chrysler Building, the theatres of Broadway and Madison Square Garden!

Qualification starts in Period 10, 2010, and finishes in Period 9 2011, and allows any distributor in the Kleeneze network to qualify – so what are you waiting for?!

IF YOU CAN MAKE IT THERE, YOU’LL MAKE IT ANYWHERE. IT’S UP TO YOU - NEW YORK, NEW YORK! See www.newyork2011.co.uk for all the details and qualification criteria.

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COVER STORY

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A SOLUTION TO THE SQUEEZE It’s not just the country’s debt that’s rising – more and more people are seeking help for their personal debts every day and it doesn’t look set to slow down over the next year.

Tax rises and redundancies are mainly to blame for the rise in bankruptcies and IVAs (Individual Voluntary Agreements), but many would prefer a third option if it were available. And it is…

“We joined Kleeneze in May 2010 and cannot believe how our lives have changed. We are a very positive couple and believe that everything happens for a reason, but when the economy started to drop we realised that our import business that we had set up three years previously was starting to fail, like most people we took out extra loans and used all of our savings to carry on living.

Bills soon started to pile up and our money was running out. The final straw was when at Christmas time we couldn’t afford to buy presents for the family this hurt me terribly, my family understood, but how could we not get anything for my young nephews. The worst humiliation came when my brother said he would wrap some of the presents that they had brought for the boys up and put our names on the gift tag.

This was done from the bottom of his heart, but it broke mine.

We both swore we would not be in the same position come Christmas 2010. As we had worked for ourselves working for an employer was not something we wanted to do, but then we might not have a choice. Then one day we answered an advert in the local paper. It was the best decision we have ever made.

We had to borrow the money to start up with, but we knew that we would soon be able to pay it back. It took us seven weeks.

The future is starting to look good again. We can now see a light at the end of the tunnel. We know that this business and Kleeneze will help change our future for the better. Like it has done for so many people in the company already.”

Janette Marley and Tony Brown

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“Melissa and I joined Kleeneze in June 2007. We had huge debt problems at the time and needed to urgently increase our income. We were even considering bankruptcy but this would almost certainly mean losing our home and with four children to consider this was something that we just could not allow to happen.

We had got into debt because some investments we had made in property abroad had gone badly wrong. At the same time my previous property letting business in the UK had begun to struggle. We were in debt for around £60,000 in the UK and this did not include our mortgage on our home or our property debts abroad.

When we took the decision to join Kleeneze we were just about coping with servicing these debts but we knew we could not sustain this for long.

We threw everything at it from the word go. Although our aim was to build a team, doing more retail would mean that value would be added to our cheques. With this in mind we decided that I would build a large customer base and be responsible for most of the lead generation and Melissa would team build around her part time job and looking after the kids, the youngest being just three years old at the time. This worked really well for us and within three periods we were earning as much from Kleeneze as we were from my existing business. At this point I took the decision to wind up the property letting and devote all of the time saved to pushing Kleeneze even harder. Melissa had already begun to recruit Distributors on a regular basis and our income was growing every single period.

We qualified as Gold distributors exactly 1 year after joining and then qualified for Vienna. By period 11 2007 our income cheques had topped the £3,000 mark, still as Gold Distributors, we were retailing over £6,000 per period and still recruiting regularly. We had also worked very hard on consolidating our debts. Although much of our debt is still there our financial position is now very stable again thanks to Kleeneze.

If we had not got into such difficulty we may never have re-joined Kleeneze so whist it was a very stressful and challenging time for us both we are glad that we went through it as now we can say with absolute certainty that we will be financially secure in the future.”

Ian Slade and Melissa Squires

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experiencethedream Would you like the freedom of being your own boss?

With the Kleeneze Opportunity, you’ll benefit from choosing your own hours, working from home, fantastic support and training, and many rewards and incentives.

If you are prepared to work part time or full time you can earn a substantial monthly income or an addition to your current income. We offer superb rewards with the support that you need to develop your own successful business.

Red esign your life Realise your true potential

ss Be your own bo How much does it cost to join?

For a small investment you will receive everything you need to get started.

Your Business Kit includes: • Business Manual • Retailing and Sponsoring DVDs • Catalogues • Extras (including all you need to get going) You can get your initial investment back within the first four weeks simply by retailing!

isit foryou?

• If you want the flexibility to earn what you want, when you want • If you want to spend more time with your family • If you want the freedom to choose when you work • If you want to make new friends while you build your business Kleeneze offers stability and gives people the chance to get their lives back on track through hard work.

Working at their own pace, full-time, part-time or even in their spare time, amazing, yet realistic incomes are available for those looking for a new challenge.

Distributors can earn anything upwards of £50 a week, and an annual income of £40,000 is easily achievable. The most successful network heads can earn in excess of £400,000 per annum, so the sky really is the limit.

Statutory wealth warning: It is illegal for any promoter or participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join in a scheme. Do not be misled by claims that high earnings are easily achieved.

560-811-70 Order code: 08117

For more details, contact your local distributor: