KATHERI CHIMOYVE Experience
Des
I design experiences out of a need to solve problems and a desire to positively impact people's lives, and I aim to do this for as long as I am able.
StudiesandExperience ABOUTME
Bachelor of Science in Communication
Copywriter and publicist Brand & Comms Coordinator
Milestones:
I finally switchedmycareer to a more humancentered specialty.
My project 'Motivateam' won firstplace as the best project in the Lean UX and Service Design Project Management Program.
Crehana awardedme the 'PutOurStudentsFirst' recognition for being a reference across the entire company.
SKILLS PHILOSOPHY
UX Strategy
Concept Test
Leadership
End to end process
Stakeholders Management
Quantitative research
Qualitative research Wireframing
Service Design Insight Generation
Customer Journeys
Prototyping & testing IA Design
Jobs To Be Done
Data Visualization Design
As a designer, I believe that design goes beyond a digital interface, as it encompasses entire ecosystems with the ability to deliver meaningful experiences to people.
Being part of that creative process and challenging the established norms are my greatest passions in the field.
KEYPROJECTS
My background in communication, combined with my skills in user research and design, allows me to approach problemsolving in a strategic and storytelling-driven way: first, we explore the world, then identify the core challenge, and finally, craft a creative solution.
These projects are a small sample of that approach.
1
Software: Applicant Tracking System for a HRTech Company
3 4 Leader Dashboard, a section for the website with 8 new widgets to engage with the user
2
Custom Research&Testing Tools, grounded in well-known design methods
'Motivateam', a recognition program and app for employees of a bank
11
Applicant Tracking System (ATS)
System (ATS)
The Challenge
Create a competitive recruitment system with integration across all user journeys (an HR Manager), whose main goal is to simplify the recruitment process within their organization.
A software that helps companies’ HR teams manage the recruitment process more efficiently. This was a new product for Crehana.*
the
As a Sr. Experience Designer, I was in charge of the design roadmap, leading the research and cooperating in the final UI.
Planning within a Design Thinking process
WORK PROCESS
Alongside the product manager, we created a roadmap that follows a typical Design Thinking process, covering everything from research to the kickoff with the development team.
Qualitative research with Customer Journey Maps AS IS and TO BE
we created detailed journey maps for each user type: Applicant, Leader, and HR Manager, to understand their actions, needs, and pain points at different stages of the experience.
Qualitative research with Customer Journey Maps AS IS and TO BE
After that,
we created a Cstumer Journey TO-BE, with the ideal experience, ready to be tested.
User
stories for each new feature
Subsequently, we conducted in-depth interviews with our clients, which allowed us to validate and refine the maps, optimizing the overall experience.
We defined the necessary product features through user stories, categorizing them into two groups: MVP (essential features) and Nice to Have (complementary features).
Prototype and Concept Testing:
After the initial definition, we designed the first prototype and conducted a conceptvalidation with users.
Prototype and Concept Testing:
+15 test were conducted
This exercise allowed us to identify additional features and deprioritize others in order to achieve the highest level of satisfaction with the product.
4 iterations of the prototype
Were made, in order to achieve the final version.
Wireframes and Technical Validation
Wireframes were fully documented on Figjam. These tools allowed us to validate each user story with the tech team, who collaborated to refine the proposal and ensure feasibility before delivering them to the UI team.
Stakeholder Validation:
During the concept validation and final design phases, we held regular meetings with project stakeholders to share key findings and involve them in product decisions.
Projected results
The product is about to be launched, with a very positive perception of its functionality from the users who tested the prototype.
Method applied for evaluation: SystemUsabilityScale.
2 2
Leader Dashboard
2 2
Leader Dashboard
What is Leader Dashboard?
A dashboard that synthesize the information from 5individual products into widgets that provide valuable insights to leaders, enabling them to manage their teams from ahumanyetefficient perspective. *
The Challenge
Employees showed a lowparticipationrate in the organization's processes, such as competency assessments, goal tracking, and development activities. As a hypothesis, we decided to position leadersaskeypromoters of culture and goal achievement. This approach was implemented withoutdirectaccesstoendusers.
of success rate after 3 months of use.
My role in the project
As a Sr. Experience Designer, I was in charge of the design roadmap, leading the research and cooperating in the final UI.
Leadership Wireframing
End to end process
Prototyping & testing
Data Visualization Design
Stakeholders Management
Insight Generation
Jobs To Be Done
WORK PROCESS
In this project, accesstoend-userswasrestricted, so we decided to use the Design Thinking double diamond model, which allowed us to iterate easily while progressing toward the final design.
Conducting workshops with specialists
Instead of doing in-depth interviews with end users, we relied on workshopswithspecialists and individuals who were very familiar with the problem.
Empathy Maps
Customer Journeys
Training the team in insight generation
As the team had limited experience in insight generation, I organized work sessions to practice this skill using the data obtained from the workshops.
Although we didn't uncover real insights, this new ability proved to be very useful for the team in subsequent projects.
designers 5
JOBS TO BE DONE
Using the Jobs To Be Done technique, we placed the leaders' needs in a pyramid, where the base represents the first issues to address in order to ensure an optimal experience.
This allowed us to defineourMVP.
Prototyping / Testing / Designing
Various versions of widgets were designed and discarded thanks to continuous user testing and stakeholder validation throughout the process.
HEART framework for measuring user experience
Once the designs were completed, we planned the measurement strategy together with the technology team, who were responsible for tracking events in the widgets and implementing micro-surveyswithintheproduct.
Survey triggered after performing an action on the widget
Survey triggered after hovering over the widget for a certain period of time
Results: Leader Conversion 59%
After accessing the dashboard completed tasks related to team tracking (such as recording progress or updating goals). This finding indicates that more than half of the leaders actively use the dashboard for essential tasks. However, 40.9% did not complete tasks, suggesting room for improvement in adoption and engagement.
Source: Amplitude
‘Motivateam’, a recognition program
‘Motivateam’, a recognition program
What is ‘Motivateam’?
An application designed to encourage the delivery of various types of recognitions between employees, based on a gamification strategy and collective work.
The Challenge
The organization’s recognitions are currently limited to the certain areas, resulting in poor climate survey scores and low participation in integration events.
Job satisfaction is below the target of 77% per year The Recognition Program has a low rating (61%) compared to other benefits (75%)
My role in the project
UX designer student and leader of the team. This program gave me new tools for work, but also confidence in my new journey as a UX designer.
UX Strategy Stakeholders Management
WORK PROCESS
For the product conceptualization, we worked under the Lean UX methodology, aiming to learn as quickly as possible the lessons that would allow us to create an optimal user experience.
Research Test
Learn
Alignment with Stakeholders
We used a StakeholderMapping and Scope Canvas to fine-tune the main project objective.
Journey Maps and Service Blueprints
We worked closely with the client to deeply understand the different stages and user behaviors.
User Interviews and Archetype Creation
With closed-ended questions about internal communications and open-ended questions about their motivations.
118participants
User Interviews and Archetype Creation
We conducted 8 in-depth interviews with various company profiles, helping us understand and define existing archetypes. Based on the archetypes, we could later think about a solution that everyone could use.
8interviewees
3archetypes
Fabiola, 30
“Trato de encontrar soluciones alternativas. Participar en la solución demuestra que uno está capacitado”
Roxana, 40
“A medida que he crecido profesionalmente, he tenido que sacrificar tiempo en mi vida personal”
Gonzalo, 22
“Las palabras de apoyo por parte de mi jefe han sido el mejor motivador que he tenido”
Creation of insights
To get to the heart of the best solution, we dove deep into the information and feelings shared by employees. Here's what we uncovered:
Principal Insight Best finding
What truly motivates employees is feeling validated and appreciated for their work. And this doesn't always require tangible rewards. It'saboutemotionalvalidation.
Most teams work collaboratively towards shared goals, but individualrecognition oftenovershadowsteamefforts.
Ideation and creation of the final solution
Based on these findings, we designed a recognition program that focuses on emotional validation while emphasizing teamwork. Our goal was to create a program that would position our team as the industry standard.
People could give and receive recognitions from their peers
Gamification: individual an team scores
Outcome 1stplace
Our team secured first place among the 10projects presented in the program, thanks to the effective application of the demonstrated methodology, the focus on achieving objectives, and the creativity and simplicity of the solution.
4 4 Custom Research&Testing Tools
In the projects I have collaborated on, I designed customtestingtoolsto understand our user’s motivations that I am really proud of.
These tools are groundedinwell-known methodologies widely used in the design discipline, customized to meet the specific needs of each project.
Sacrificial ideas with Storylines Fake prototype
Sacrificial Ideas with Storylines
The
Challenge
As a strategy for developing the 2024 technical roadmap, we conducted a Design Sprint where we utilized known user needs to conceive new products and solutions. The solutions encompassed the entire user experience, making their validation in a short 1-hour session challenging.
The Tool
A tool to test 4 sacrificial ideas, each focused on addressing a different need within the employee development journey in a company.
The process was based on the Storyline technique described in the book Mapping Experiences by Jim Kalbach, which helped structure the journey and analyze key interaction points.
The proposals were tested with real users, who evaluated the clarity, relevance, and effectiveness of each idea, enabling us to prioritize the most viable one for implementation.
This approach facilitated strategic decisions based on direct user insights.
Calification of the experience during the interview
Fake prototype
The Tool
Methods: Lean UX tools, Information Architecture
I designed a prototype to validate a new homepage for Crehana, at the time it was an EdTech company. In order to hide sensitive information, I created a fictitious brand with similar information, but under the name of Fitflix, a gym website.
The goal was to validate the categories and the relevance of the content, ensuring the structure met user needs.
I applied Lean UX principles to quickly validate hypotheses.
I incorporated Information Architecture practices to optimize content organization and enhance the user experience.
Real design:
After the test, we were able to define the sections of the homepage with confidence, using real information this time about Crehana and its learning programs..
WHATMYCOLLEAGUESSAY ABOUTMYWORK
JulioGomez
DesignLead
"Beyond her professional prowess, Katherine possesses a captivating blend of curiosity, responsibility, and genuine care for others. She's a true team player, always eager to explore new ideas and share her knowledge with her peers. Her trustworthiness and unwavering dedication make her a reliable and inspiring collaborator."
AlejandraHernández
ProductManager
"Kath doesn’t just design she transforms problems into strategic solutions. Her collaborative approach and ability to challenge the status quo ensure that we always solve the right problem, turning insights into functional and successful experiences."
ProductManager
"Katherine led the discoveries and research with professionalism, always prioritizing the user. She delivered flawless deliverables and achieved a significant post-launch impact, ensuring that the initiatives had usage and adoption."
OswaldoPardo
