FORCE for Water

FORCE for WATER Jyoti Sharma President, FORCE; Swearer Fellow, Brown University (USA)

FORCE FORCE -NGO Winner of the National Urban Water Award (2009), MoUD, FORCE is a grassroots and advocacy organization that has been working all over India since 2004 for promoting Water Security and Sustainable Sanitation.

Using a unique ‘4 WAY PARTNERSHIP’ (P-4) approach. It partners with government and local leaders, communities and corporate to offer end-to-end support to citizen groups interested in adopting water conservation practices.

FORCE - TRUST PJRM FORCE Trust is a charitable trust with a mandate for Research, knowledge sharing, technical expertise and institution development towards creating Water Security and Sustainable Sanitation.

The Trust is setting up the FORCE Institute of Water Use Efficiency (FIWE). FIWEshall be a knowledge and facilitation hub for Water Efficiency in India and the world. Through a global network of thought leaders, it shall provide research, training, consulting, policy and entrepreneurial support for water efficiency.

Sustainable Water and Sanitation solutions for 2,50,000 urban poor

Influencing WASH policy At state and central government level

Innovations in RWH, Water Recycling and Sanitation Models

Dynamic Community Groups Jal Rakshaks / Water Guardians Naari Nirmal Awaas Samiti FORCE SEPTEMBER 26, 2012

P4

More than 1.25 billion liters of annual groundwater Recharge‌

Mass outreach to more than 1,000,000 people on Water & Sanitation issues.

Safe drinking water, functional toilets and RWH for > 75,000 children.

Research, networks & publications in Social Entrepreneurship, Water Use Embedding, Water Policy

AWARDS & NOMINATIONS  Finalist (3rd Prize) in the National Urban Water Award 2009 instituted by the Ministry of Urban Development  Nominated by the Ministry of Water Resources as a member of the Drafting Committee for National Framework Water Law  Nominated by the Ministry of Water Resources as a member of the National Groundwater Advisory Council  Member – Forum to improve Groundwater Availability in NCT Delhi and around - – Nominated by Govt. of NCT of Delhi and Ministry of Water Resources  Nominated by Ministry of Water Resources as a member of the Task Force for Optimization and Integration of Water Quality Monitoring stations  Nominated on the ‘Advisory Committee for Groundwater Management and Regulation’ by the Deputy Commissioners of 9 districts of Delhi  Awarded the ‘Ashoka Innovator for Public Fellowship’ in 2009 for the P-4 Partnership Approach  Nominated to run with the Olympic Torch in India for the Beijing Olympics 2008  Panelist on Civil Society Consultations held for Groundwater Management, Sustainable Water and Sanitation solutions for the Urban Poor.

areas where water is being consumed at a nonrenewable rate

Water is the biggest problem the world faces today

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41% countries have water shortages

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30% people lack access to clean water

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15% do not even have enough to meet their basic needs

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In last century world population has increased 4 times, water usage per person more than doubled while available potable water declined slightly.

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1.2 billion are affected by polluted water, and it causes 15 million child deaths every year.

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Pollution - US 40% rivers & lakes, China 80% rivers, Japan 30% groundwater; India 50% rivers. Ganges River, which supports around 500 million people, is one of the most polluted rivers in the world.

Business Risks of Resource Scarcity William Sarni, director, Deloitte Consulting LLP Demand for water is rapidly outpacing supply in many regions, driven by economic growth, urbanization, rising populations and expansion of the middle class—particularly in emerging economies. These trends coupled with droughts in certain regions are forcing businesses to compete for water.

The impact of water scarcity on businesses is being felt now. According to the recently released CDP Water Disclosure report (www.cdproject.net), 53% of respondents have experienced detrimental water-related impacts over the past five years and 68% believe water is a substantial risk to their business. Of these risks, 62% have the potential to impact business now or within the next five years.

The business risks associated with water fall into three broad categories. The first category is operational—not having enough clean, affordable water—when and where you need it—to run your factories and business. The second one is regulatory, including current and future laws and regulations that affect the availability and price of water.

Finally, there’s reputational risk, the positive or negative brand impact that stems from how your business uses and manages water.

Symptomatic relief is important But we also need to ‘free up’ Water

GLOBAL WATER USE

GLOBAL WATER USE AGRICULTURE INDUSTRY DOMESTIC

0.07 0.23

0.7

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Agriculture – 2.4 billion more people to be fed by 2050.

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Industry – World economy to triple by 2050.

Increased industrialization.

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1,000 tons water -> 1 ton of wheat = $200; 1,000 tons water -> $14,000 in goods.

Creates 70 times more wealth per ton.

Pollution & localized scarcity problems.

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Domestic sector – 2.4 billion more people – richer - to drink, cook & clean with water.

Takes precedence over others. increase in population + per person consumption.

GAME CHANGER Water Footprint, Virtual Water, Water Use Efficiency

FORCE FORCE -NGO Relief to water and sanitation deprived communities and support for sustainability efforts ‘Ear to the ground’ of policy makers, market innovators

FORCE - TRUST Triggering and supporting ‘Freeing up Water’.

Creating the ecosystem for Water Use Efficiency in all sectors.

‘Facilitator’ for policy makers, market innovators

FORCE For 20 minutes today, please ideate on how IIM Bangalore, IIMB Alumni network, your sector, your organization or you personally can create a Water Use Efficient World and lower Water Footprints Tell us how we can partner with you for our community work for ‘Save Water, Share Water’ and For setting up FIWE - the first Indian Institute dedicated to Water Use Efficiency.

On the sheets kept on your tables, suggest us a way forward.

Share your ideas and any links to influencers, decision makers, donors and policy makers. Give us an appointment – we’d like to share more details about our work and plans.

FORCE FOR WATER

Jyoti Sharma President, FORCE;

Thank you

Taubman Fellow and Social Entrepreneur in Residence