Juwels is a Zambian Magazine that showcases everything Zambia has to offer. Juwels is a Magazine “in pursuit of the Zambian dream”. The Magazine showcases Entertainment, Fashion, Arts and Culture, De- velopment and Company News. Juwels will be published bi-monthly (every two months) and will be sold at news-stands and super-markets and; readers can also subscribe online anywhere in the world via www.issuu. com. Juwels Magazine will also give the reader a chance to receive free give-aways such as Zambian music CD’s, Juwels Clothing T-Shirts and Caps and so on. Juwels Magazine is a youth driven initiative to promote the development of local entertainment, fashion,arts and culture, youth self-esteem and good health, good governance of the country and its resources i.e. its people and minerals and to promote companies and entrepreneurs through advertising and public relations campaigns. We also aim to reflect urban popular culture (pop-culture) as it is now, as it will be and as it ought to be.