November 22-24, 2024 at Alltech Arena
In2007,theJuniorLeagueofLexingtonlaunchedtheHollyDayMarketasaneventtoraisefundsto furthertheJuniorLeague’smissiontoadvancewomen'sleadershipformeaningfulcommunityimpact throughvolunteeraction,collaboration,andtraining.TheHollyDayMarketbringsuniquevendors fromacrossthecountrytoLexingtonforoneholidayweekendtogiveshopperstheopportunityto “shopforacause”
ThisspecialcharityeventhasbecomeoneofKentucky’slargestholidaymarkets withmorethan2,000shoppersand70+merchantsattendingannually!
Learnmoreaboutourevent:
https://bit.ly/3UXFDa2or ScanQRCode>
The success of the 2023 market helped the Junior League of Lexington give $30,000 in grants to the following nonprofit organizations in 2024.
2,000 Attendees 6,000+ Followers 2,100+ Followers
Sponsorship Opportunities
Presenting Sponsor
$7,000 (Exclusive)
Event titled Lexington Junior League of Lexington Holly Day
Market Presented by “Presenting Sponsor”
Name recognition included in radio advertising
Name listed on printed tickets (approximately 2,000)
Priority placement of logo on all Holly Day Market advertising (including billboards, social media and print advertising)
Opportunity to inform Junior League members about your business during a 2024 General Assembly meeting
Co-branded step and repeat banner in a prominent area at the Market
Recognition in the press release with quote and with the media advisory
Opportunity to attend media interview promoting the market
Name and logo recognition in internal membership communications for the Junior League of Lexington, including three monthly Bloom magazines reaching more than 700 League members
Table space provided during the full Market for sponsor’s promotional materials
Logo on event signage
**Additional benefits listed on chart
Impact Sponsor
$4,500 (Exclusive)
Logo on all general admission tickets (over 2,000 tickets printed and distributed throughout the community each year)
Company banner displayed at general admission table
First 250 shoppers each day receive an item “provided by” your business Businesses can choose with a budget of up to $1000 Will be promoted on social media leading up to market
Logo displayed on Junior League of Lexington’s website for online ticket sales
Recognition in Press Release/Media Advisory
Name and logo recognition in internal membership communications for the Junior League of Lexington, reaching more than 700 League members
**Additional benefits listed on chart
Bar Sponsor
$3,500 (3 Available)
Name or logo displayed on signage by bar
Name or logo printed on cocktail napkins
Specialty drink served at your bar named after your business Option to provide specialty cups or other barware
**Additional benefits listed on chart
Parking Sponsor
$2,000 (4 Available)
Logo on signage directing shoppers from Horse Park entrance to Alltech Arena (visible to all Horse Park visitors throughout the weekend)
Signage at the entrance of Alltech Arena with logo
Free Parking Provided by “Your Name” displayed on the Junior League of Lexington’s website for online ticket sales
Name and logo recognition in internal membership communications for the Junior League of Lexington, reaching more than 700 League members
**Additional benefits listed on chart
Sponsorship Opportunities
Signature Event Sponsor
$1,500 (One Sponsor Per Event)
Saturday Signature Event: Shopping with Princesses & Superheroes
Sunday Signature Event: Cookies & Cocoa with Santa and Mrs Claus
Ability to customize event to promote business (first come first serve)
Recognition on all promotional materials for the event and in the schedule of events
Name recognition and logo included on Facebook page event that will be boosted
Attend the event with special table space provided for sponsor’s promotional materials
**Additional benefits listed on chart
Daily Event Sponsor
$500 (4 Available)
Classes or performances during the market Can be customized to match your business purpose
Ability to customize event to promote business (first come first serve)
Recognition on all promotional materials for the event and in the schedule of events
Name recognition and logo included on Facebook page event that will be boosted
Attend the event with special table space provided for sponsor’s promotional materials
**Additional benefits listed on chart
Friend of Holly
$1,000 (Unlimited)
3x2 Event Banner displayed at the market in high impact area
Name recognition through social media post
1/4 page ad in Online Shopping Guide
5 general admission tickets
Banner Sponsor
$200 (24 Available)
3x2 Event Banner displayed at the market in high impact area
Name recognition through social media post
Name recognition in Online Shopping Guide
2 general admission tickets
All Sponsorship Packages also include the following:
• Ability to include promotional materials in shopping bags given to every shopper
• Logo & link recognition on Holly Day Market website until January 1, 2025
• Inclusion in our league-wide preferred vendors directory distributed to current and former members of the Junior League of Lexington (over 700 women)
Additional Benefits for Sponsors:
*Holly Day Eve Preview Party Tickets are valued at $25/each and valid for the full weekend
*General Admission Tickets are valued at $15/each
Sponsor a Merchant Meal - $750
E-blast to all merchants before and after the market recognizing you as a meal sponsor with organization info and website link.
Opportunity to include informational material in the Merchant Welcome Package
Recognition in Merchant Hospitality area
Ad Space in Online Shopping Guide - $50
In-Kind Donation
We would love the opportunity to promote your business for providing an in-kind donation (Food, beverage, silent auction item)
Interested in a sponsorship opportunity? We’d love to talk!
Please contact Trish Samanich, hollydaysponsorship@lexjrleague.com, or Jenna Lowe, JLLexSponsorship@gmail.com, for more information.
A L A C A R T O P P O R T U N I T I E S
All proceeds benefit the Junior League of Lexington, a 501(c)(3) tax-exempt organization
