ABOUT THE EVENT
In 2007, the Junior League of Lexington launched the Holly Day Market as an event to raise funds to further the Junior League’s mission to advance women's leadership for meaningful community impact through volunteer action, collaboration, and training. The Holly Day Market brings unique vendors from across the country to Lexington for one holiday weekend to give shoppers the opportunity to “shop for a cause.”
This special charity event has become one of Kentucky’s largest holiday markets with more than 2,000 shoppers and 90+ merchants attending annually!
The success of the 2023 market helped the Junior League of Lexington give $30,000 in grants to the following nonprofit organizations in 2024.
Beth Shockley
CHAIR, HOLLY DAY MARKET
DearFriendsandSupportersoftheJuniorLeagueofLexington,
ItiswithgreatprideandexcitementthatIwelcomeyoutothe18thannualHollyDayMarket!FromNovember22–24,Alltech Arenawilltransformintoafestiveshoppinghaven,bringingtogetherourcommunitytosupporttheJuniorLeagueofLexington’s missionandmakeameaningfulimpactinCentralKentucky
Whetherthisisyourfirsttimeattending,you'rereturning,oronewhohasofferedmanyyearsofsupport,wearethrilledtohaveyou joinus.Eachyear,thismarketismadepossiblethroughthehardworkofdedicatedvolunteersandtheincrediblesupportof shopperslikeyouThankyouforbeinghereYourcontributions whetherthroughadmissiontothemarket,workshop participation,silentauctionbids,ormerchantsupport makethiseventasuccessyearafteryearYouhelpuscreatechange, supportgrowth,andgivebacktotheCentralKentuckycommunity.
TheHollyDayMarketismuchmorethanashoppingexperience itisavitalfundraiserfortheJuniorLeagueofLexington. Proceedshelpusadvancewomen’sleadershipformeaningfulcommunityimpactthroughvolunteeraction,collaboration,and training.Thisyear,inhonorofourCentennial,wearehonoredtoawardtwodeservingnonprofitorganizations$30,000grantsto fundtheirimpactfulworkin2025duringourHollyDayEveEvent.
IalsowanttoexpressmydeepgratitudetotheincrediblelocalandregionalbusinessesthathavechosentoinvestintheHollyDay MarketYourdedicationandpassionbringvibrancytothisevent,andwearehonoredtoprovideaplatformforyoutoconnectwith thecommunity.Aspecialthankyou,too,tooursponsors!Yourgenerosityallowsustoofferworkshops,welcomeSantaandMrs. Claus,supportourvendors,andsomuchmore.YourinvestmentensuresthattheHollyDayMarketremainsacornerstoneevent.
TomyfellowJuniorLeaguers,especiallythe17womenwhochairedthiseventbeforeme,thankyouforlayingthefoundationofthis marketBeingpartofthislegacyisatruehonorAndtothisyear’sHollyDayMarketCommittee,Iamendlesslygratefulforyour time,talent,andheart.Youhavebalancedrolesasprofessionals,mothers,spouses,andcommunityleaders,allwhilededicating countlesshourstoensurethisevent’ssuccessYouinspiremeeverydayAdditionally,thankyoutothenearly400provisional, active&sustainingwomenoftheJuniorLeagueofLexingtonforyoursupport,timeandenthusiasmbackingusthewholeway.
Aswecelebratethisyear’smarket,Iinviteyoutoshop,explore,andenjoytimewithlovedonesTheholidayspiritisaliveand thrivingattheHollyDayMarket!Markyourcalendarsfornextyear’sevent,December5–7,2025,aswecontinuethisbeautiful traditionofjoyandgiving
Thankyouforbeingpartofthisincrediblejourney.Let’smakethisweekendunforgettable!
Withgratitudeandexcitement,
BethShockley
Chair,2024HollyDayMarket JuniorLeagueofLexington
2024 Contact Information
JUNIOR LEAGUE OF LEXINGTON - HOLLY DAY MARKET
P.O. Box 687 | Lexington, Kentucky 40588
Phone: (859) 252-8014 | Fax: (859) 225-1286
Email: hollydaychair@lexjrleague com | Website: www HollyDayMarket com
Facebook: Holly Day Market - Junior League of Lexington
Instagram: @HollyDayMarketLex
HOLLY DAY MARKET PLANNING COMMITTEE
Chair Beth Shockley
Vice Chair Emily Pence
Treasurer............................................................Claire Honican
Merchant Chair..................................................Megan Adams
Merchant Vice Chair..........................................Tricia Weiderman
Marketing & Publicity Chair..............................Tamara Davis
Daily Events Chair..............................................Pamela Codell
Silent Auction Chair...........................................Grace Hahn
Decorations Chair................................................Jessica Young
Merchant Hospitality Chair................................Lauren Sword
Sponsorship Liaison............................................Trish Samanich
Sustainer Rep.......................................................Blair Eads
League President Melissa Hammer
AT-LARGE COMMITTEE MEMBERS
MorganBeavin
AnnaBizer
SarahFox
MeganJones
DeliaKessigner
JessicaJones
JenniferKerr
LeslieMoody
DIRECTIONS
From Frankfort, Kentucky: Take I-64 eastbound. Take KY-922/Newtown Pike, exit 115, toward Lexington/Airport. Turn left onto KY-922/Newtown Pike. Take a right on Iron Works Parkway. The Kentucky Horse Park entrance will be on your right.
From Richmond, Kentucky: Take I-75 northbound Take KY-922/Newtown Pike, exit 115, toward Lexington/Airport Turn right onto KY-922/Newtown Pike Take a left on Iron Works Parkway The Kentucky Horse Park entrance will be on your right
From Bluegrass Airport: Turn left on Man O War Boulevard Take a right on US 60/Versailles Road Merge on KY-4 N/ W New Circle Road towards I-75/I-64 Exit 9B on KY-922/Newtown Pike Turn left on Iron Works Parkway The Kentucky Horse Park entrance will be on your right
The Junior League of Lexington: 100
Years of Serving the Bluegrass
Founded in 1924 by 10 women dedicated to volunteerism, the Junior League of Lexington (JLL) is celebrating its centennial year of impact in the Lexington community. For 100 years, JLL has promoted voluntarism and community improvement, supporting over 130 local nonprofits with both time and financial resources. The JLL has been a founding contributor for many key organizations such as Baby Health Services, the Lexington Children’s Theater, Chrysalis House, and the Hope Center Recovery Program for Women.
Each year, JLL members contribute over 3,500 volunteer hours across central Kentucky, from hands-on help to board service. Alongside community service, JLL empowers women through initiatives like the Lexington Junior League Horse Show and the annual Holly Day Market. As it marks 100 years, JLL celebrates a century of making a meaningful difference in the Bluegrass.
Holly Day Market Merchants
0 That Party Girl Co.
7 Hound and Horse Bakery 8 Senegence and Lipsense 15 Boone Creek Creamery
16 Lele + Lane Kid’s Boutique
The Mousetrap
Cutco
20 Inebriated Baker
21 Wagon Wheel Ranch
22 Miss Delaney Cakes
23 Future Minds
28 True Honey Teas
34 Julie's Fiber Treasures
35 PaperPie
38 Kendra Scott 39 Lucky Leaf 40 Bourbon Cousins 43 Heartwood Board Company 44 CC Pearls 45 Howard's Creek 48 Theory Beyond Design
Bluegrass Vibershield 50 Mister Moose and Co
51 Follow Your Nose Dog Bakery
52 Luxe Linx Permanent Jewelry
55 Khayat Oil
80 Modern Zen Candle Company
81 Thistle and Brush Studio
85 Georgia's Sweet Potato Pie Co
86 Mark Of Lily
89 Cozy Clover Crafts
90 Thankful Hands Crafted
91 Touchstone Crystal
102 Red Aspen
103 Bec's Art Corner 111 CarpetOne 111 Bluegrass Retrievers
116 Core K9 Training
117 UK Healthcare
118 Blackwing Crafts
119 GreenHouse17
120 ShelfGenie of Lexington
121 Signature Artisan Coffee Co
122 Bourbon Country Products
123 Perfectly Pressed KY
124 Joyful Festivity
125 Confidently You Boutique
126 Rowrunner Makery
127 InJeanious Creations
128 Mary Kay & Pampered Chef
129 Shimmer and Shine by Jewels
130 Enrique Gonzalez Art
133 Her Best Foot Forward
134 Pack’s a Kick in the End Beer Cheese
135 Modern Tinder
140 Fish’s Designs
45545 Katie Nelson Fine Art
Coffee Truck - Gypsy Java Mobile Coffee
100 North Hall Katy's Freeze Dried Kreations
100-101 Mezz/Concourse The Crazy Ornament Lady
101 North Hall Bourbon Sterling 104-106 The Red Brick Cottage Plus Size Boutique
11-12 HillBilly Jams and Jellies
111 Sponsorship Showcase 112 Zerorez
113 Holly Day Market Boutique
114-115 Bobbie's Shoppe
13-14 Nannie's House
131-132 Beachbum Farms Designs & Co
136-137 Sweet Wally's
138-139 Lou + Shea Boutique
142-143 Acadia Design Co
24-25 Apothe Handmade Luxury
26-27 Sash & Bow
29-31 Two Chicks and Co.
32-33 Kentucky Children’s Boutique
36-27 The Homestead 937
4-5 PK's Gift Closet
41-42 DALIA + JADE
46-47 New Seasons Boutique
53-54 Blush & Bubbly Boutique
56-58 The Lemon Drop Boutique
59-60 Barrel Down South
61-62 Eleven-Re
63-64 Top Notch Printing and More
65-67 All of Us Plantation Soup and Dip
68-70 Ada & Lo
71-72 Stylish In The Saddle
73-74 Originals by Rosanna
75-76 Joli’s Boutique
77-79 Silver Rabbit Boutique
82-84 Elleigh & Claire Marketplace
87-88 Country Manor Mixes
92-93 Peggy's Gifts & Accessories
94-95 WesWell Bran
96-97 Kentucky Twirl
98-99 K3 Kreations
Concessions Available:
McAlister’s Nathan’s Taqueria Pasta Garage Tooties
Learn more or purchase tickets: https://bit.ly/HollyDayMarketDailyEvents
Learn more or purchase tickets: https://bit.ly/HollyDayMarketDailyEvents
2007
Elizabeth (“Eli”) Kessler Mitchell (deceased)
2008
Amy Greenwell Griffin 2009
Natalie Elizabeth Jensen
2010
Joy Robyn Fenwick 2011
Megan Miller Stephens 2012
Jamie Etherton Adams 2013
Liz Toombs 2014
Blair Eads
2015
Nanci House
2016
Katherine Wade
2017
Jessica Roberts Stigall
2018
Joy Dineen
2019
Haley McCauley
2020
Julie Booher
2021
Mallory Wood
2022
Lindsey Crum Manning 2023
Brooke Englert
Thank you to all of our 2024 sponsors!
THANK YOU TO OUR 2024 HOLLY DAY MARKET SWAG BAG SPONSORS!
Anna Bizer
Amanda Black
Leanna Brignola
Alisha Chaffin
Tamara Davis
Blair Eads
Christa Fleming
Sarah Fox
Alexandra Grice
Grace Hahn
Amy Heckenberger
Claire Honican
Horse Show
Opa Johnson
Jessica Johnson-Jones
Megan Jones
Heather Kane
Emily Keaton
Delia Kessinger
Elizabeth Lewis
Tracy Lovan
Sarah Mudd
Emily Pence
Shelley Porter
Elizabeth Romans
Beth Shockley
Amanda Siegelin
Katherine Southall
Marlena Stephens
Jessica Stigall
Lauren Sword
Mallory Wood
ChristyJane Woodruff
Make sure to tag us on Facebook and Instagram, include #ShopTheHollyDay in your caption to win a chance at prizes.
Photo courtesy: Nixon-Rusher Photography
See you in 2025!
