Shifting Trends in Camera & Photo - Higher Prices, Lower Sales
According to Jungle Scout Cobalt, Amazon’s Camera & Photo market is showing clear signs of shopper price sensitivity: With prices up more than 20%, sales have taken a big hit. Yet many camera-related searches are on the upswing, and some brands are avoiding the downward trend. Find out what factors are at play and how to navigate this niche.
Year-over-Year Market Trends
Camera & Photo includes: Digital, film, and specialty cameras; binoculars; video and security cameras; camera bags, cases, tripods, batteries, and other accessories; darkroom and photo printing supplies; professional studio equipment, backdrops, frames, and lighting; professional video equipment; and simulated or “dummy” cameras.
Competitive Landscape Revenue First-party (1P) vs third-party (3P) sellers Sales Top five products by revenue Canon EOS Rebel T7 DSLR Camera Fujifilm Instax Mini Instant Film Esocoffore Kids Instant Print Camera Fujifilm X100V Digital Camera DJI RS 3 Pro Gimbal Stabilizer Competing brands Revenue Competing products Median price Reviews Revenue ↑ 166% Revenue ↓ 51% Revenue ↑ 278% Revenue ↑ 23% Revenue ↓ 2% ↓ 41% 24k ↑ 10% YoY ↓ 53% 300k ↑ 12% YoY ↑ 24% ↑ 14% 6-Month Product Trends 1P 1P 3P 3P 23% ↓ 31% YoY 77% ↑ 11% YoY
Market Share Dynamics
Market share leaders Market share movers Largest YoY market share growth Largest YoY market share decline Top five brands by market share Emart Blackmagic design Celestron FoMaKo Polaroid Panasonic Smallrig GoPro Golden State Art Pelican 1% market share ↑ 101% YoY <1% market share ↓ 47% YoY <1% market share ↑ 65% YoY 3% market share ↓ 37% YoY 1% market share ↑ 52% YoY 2% market share ↓ 29% YoY 1% market share ↑ 43% YoY <1% market share ↓ 25% YoY 1% market share ↑ 40% YoY 2% market share ↓ 21% YoY YoY revenue trend YoY revenue trend YoY revenue trend YoY revenue trend YoY revenue trend YoY unit sales trend YoY unit sales trend YoY unit sales trend YoY unit sales trend YoY unit sales trend Median price Median price Median price Median price Median price ↑ 6% YoY ↓ 19% YoY ↑ 2% YoY ↑ 36% YoY ↑ 31% YoY ↑ 10% YoY ↓ 6% YoY ↑ 8% YoY ↑ 48% YoY ↑ 19% YoY $108 $504 $599 $50 $40 1 1 2 2 3 3 4 4 5 5
Keyword Trends
Generic search terms | Past 30 days Keyword
Branded search terms | Past 30 days
*Note: Ease to rank represents how easy it is for a new product to rank for the specified keyword
Note: Data reflects top 10 keywords containing the term “camera”
Digital camera Cameras for home security Security camera Indoor camera Cameras for photography Vlogging camera Film camera 360 camera Underwater camera Cameras Keyword Polaroid camera GoPro Instax mini film Canon camera Polaroid film DJI Fujifilm Instax mini film GoPro hero 12 Kodak pixpro fz45 Canon digital camera Search trend +54% +29% +21% +52% +8% -3% -4% +15% +34% +11% Search trend -21% +2% -9% +3% -19% -2% -8% +14% +42% -17% Search volume 1,085,222 481,962 207,018 184,589 122,178 87,711 75,328 70,527 69,637 63,651 Search volume 609,755 250,462 189,530 166,981 125,565 115,109 108,579 77,612 67,539 62,024 Ease to rank* Very difficult Moderate Very difficult Moderate Moderate Very difficult Somewhat difficult Moderate Difficult Somewhat difficult Ease to rank* Easy Difficult Easy Easy Easy Very difficult Easy Moderate Difficult Easy
Product Trends
Share of voice (SOV) leaders
Keyword: Digital camera
Keyword: Cameras for home security
Keyword: Security camera Top
Top
Top
Top Products Top Products
Camkory Blink Blink Nsoela Litokam Cinnado Lecran Kasa Annke 32% SOV 60% SOV 65% SOV 25% SOV 23% SOV 11% SOV 11% SOV 5% SOV 6% SOV Camkory FHD 1080p Digital Point and Shoot Camera Blink Mini Indoor Smart Security Camera - 2 Pack Blink Mini Indoor Smart Security Camera - Single Lecran 1080p Kids Camera Gift Set Blink Mini Indoor Smart Security Camera - Single Blink Outdoor 4th Gen 5 Camera System Brewene 4K Digital Camera with Flip Screen Blink Outdoor 4th Gen 5 Camera System Blink Mini Indoor Smart Security Camera - 2 Pack *Data reflects weighted SOV; products with an Amazon Choice Badge and higher position on page receive more Share of Voice
Brands
Brands
Brands Top Products
Top brands and products by share of voice*
Product Trends
Share of voice (SOV) leaders
Keyword: Indoor camera
Keyword: Cameras for photography
Key Takeaways
Competition in this market is on the rise, with 10% more brands and 12% more products than last year.
In response to growing competition, brands can capitalize on the ease of ranking for branded search terms and capture sales by strategically targeting brand-specific keywords in Sponsored Brand Ads.
Third-party sellers generate 77% of all Camera & Photo revenue, and that number is growing.
Brands selling in this market should identify high-performing 3P sellers (based on seller ratings, performance metrics, and alignment with brand values) and negotiate partnerships to increase product visibility and sales.
Price sensitivity is high: Sales are down 41% as prices increased more than 20% this year, and lower-priced market leaders are surpassing higher-priced competitors. To attract price-conscious shoppers, brands should bundle products and accessories together at a discounted price and promote those deals with targeted marketing campaigns.
Top Brands Top Brands Top Products Top Products Top brands and products by share of voice* Blink Kodak Ring Canon Galayou Fulealfly 34% SOV 45% SOV 33% SOV 19% SOV 11% SOV 10% SOV Blink Mini Indoor Smart Security Camera - 2 Pack Saneen 4K Digital Camera with Flash Kasa Indoor Pan/Tilt Smart Security Camera Canon EOS Rebel T7 DSLR Camera Blink Mini Indoor Smart Security Camera - Single Camkory Digital Point and Shoot Camera
About This Report
Data represents the U.S. market and reflects estimates based on a sampling of approximately 10,000 products in the specified niche. Year-over-year trends reflect Mar. 24, 2023 - Mar. 23, 2024, compared to Mar. 23, 2022 - Mar. 23, 2023. 6-month trends reflect Sept. 29, 2023 - Mar. 27, 2024, compared to Apr. 3, 2023 - Sept. 28, 2023.
We encourage you to share, reference, and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page
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