Introduction
See how 12 brands are performing across Amazon’s Health & Household; Tools & Home Improvement; and Patio, Lawn & Garden categories. Read on for Jungle Scout Cobalt insights on sales trends, pricing shifts, trending products, and more.
Key takeaways
Market dynamics are shifting.
First-party sales saw an average 23% year-over-year increase in sales across Health & Home related categories, suggesting an increasing consumer preference for products sold directly by brands or manufacturers in this niche.
Seasonality leads to higher prices.
Despite economic headwinds, the average sale price across Health & Home categories declined just 4% year-over-year, demonstrating strong pricing resilience in this niche. Quarter-over-quarter, prices rose 6%, reflecting increased consumer demand during summer.
Consumer engagement is up.
Reviews per product grew 9% year-over-year, with 8 of 12 brands seeing increases (some over 25%). This suggests heightened consumer interest and potentially more effective Amazon Vine and influencer efforts.
Health & Household
Trends:
Products Top 5 Branded Keywords I Last 30 Days
Top-Selling Products
Market Trends: Ranked by total 30-day unit sales
Top 5 Branded Keywords I Last 30 Days
Jarrow Formulas MagMind Brain Health Supplement
↓ 1%
Jarrow Formulas Methyl B-12 Cellular Energy Chewables
Jarrow Formulas Probiotics
Trends:
Top-Selling Products
Top 5 Branded Keywords I Last 30 Days
Proteins Collagen Pills Supplement
Market Trends:
Top 5 Branded Keywords I Last 30 Days
Top-Selling Products
Ranked by total 30-day unit sales
Designs for Health Magnesium Glycinate Complex
Sales ↑ 4%
Designs for Health Vitamin D Supreme
Designs for Health PerioBiotic Xylitol Toothpaste
Sales ↓ 4%
Tools & Home Improvement
Market Trends:
Top 5 Branded Keywords I Last 30 Days
Products
Market Trends:
Top-Selling Products
Top 5 Branded Keywords I Last 30 Days
Market Trends:
Top-Selling Products Top 5 Branded Keywords I Last 30 Days
Delta Faucet Essa Touch Kitchen Faucet with Soap Dispenser
↑ 212% Delta Universal Shower Valve Body Delta Faucet Nicoli
Bathroom Faucet
↑ 190%
↑ 260%
Top-Selling Products
Market Trends:
Top 5 Branded Keywords I Last 30 Days
Patio, Lawn & Garden
5 Branded Keywords I Last 30 Days
Market Trends:
Top-Selling Products
Top 5 Branded Keywords I Last 30 Days
Market Trends:
Top-Selling Products
Top 5 Branded Keywords I Last 30 Days
Market Trends:
Top-Selling Products
Top 5 Branded Keywords I Last 30 Days
Expert Advice: Benchmarking and Competitive Intelligence
Analyze competitor reviews at a granular level.
Segment and analyze reviews by factors like individual variants to identify common pain points and emerging trends. Use this data to enhance your products and develop targeted marketing campaigns that directly address unmet consumer needs.
Analyze competitors’ average price trends to fine-tune your pricing strategy.
If competitors are successfully raising prices while maintaining or growing sales, consider a modest price increase to enhance revenue without sacrificing your competitive edge. If they’re lowering prices and gaining market share, assess whether a temporary price reduction could help you attract more customers and increase your market presence.
Compare your first-party versus third-party sales distribution with that of key competitors.
If you find that competitors have a stronger first-party presence, study their strategies for maintaining brand control and building customer trust as a benchmark for your own approach. On the other hand, if third-party sales are more prevalent, consider expanding your third-party partnerships to boost your market reach and sales volume.
“The power of competitive intelligence lies in its ability to reveal where your competitors are most vulnerable. And the key to outperforming those competitors is mastering the art of benchmarking. By analyzing how your brand stacks up in terms of sales, pricing, and customer engagement, you can identify precise adjustments that will outmaneuver the competition and increase your market share.”
EVA HART
Brand Owner, Couple’s Coffee and Fantaswick
Jungle Scout: Leading Amazon Market Intelligence Tools
Over the past decade, Jungle Scout has gathered a wealth of data points through continuous monitoring and analysis of Amazon. The tools used to build this report are the same ones that 1 million+ sellers, enterprise brands, retailers, and agencies use daily to make confident decisions and develop effective strategies on Amazon. See how our tools can help your business grow with a demo.
BRANDS, RETAILERS, AND AGENCIES
Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth on Amazon in the U.S. and other global markets. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations turn insights into action. Cobalt is trusted by brands and retailers worldwide to:
• Track and grow market share
• Analyze performance data
• Gauge market trends and competitor performance
• Optimize ad campaigns
• Measure share of voice and discover keyword trends
Book a demo
Jungle Scout Data Cloud offers scalability and flexibility by providing retailers a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice. It provides a comprehensive view of Amazon market dynamics by allowing retailers to:
• Access millions of data points
• Extract insights using tools like Snowflake, Azure, and others
• Create custom visualizations with PowerBI, Tableau, and similar tools
• Analyze trends in consumer demand
• Investigate third-party sellers FOR BIG BOX RETAILERS AND INVESTORS
Try Data Cloud with Snowflake
G2 awards
“Cobalt provides me full visibility of how our business performs on the Amazon marketplace against our competition, providing the knowledge needed to execute our strategy and meet company KPIs. It is the main tool I use for market analysis and research.”
Laura Taylor National Account Coordinator, Wahl
“Cobalt is an essential part of our day, we use Cobalt data across multiple departments in our business. We are very impressed with the support team. Every question we have is answered promptly, and every training session is customized to suit our needs. I cannot praise them enough.”
Nick Swartenbroux Ecommerce Trading Manager, Nuby
“Cobalt data has been fantastic for when we need to provide answers to internal stakeholders about competitors, entering a new market, or when our executive team is going through an acquisition. It gives us the exact size of the market on Amazon and ASIN-level details that we need for forecasting.”
Elliot Frey
National Account Manager - Amazon, Rawlings Sporting Goods
About this report
Unless otherwise noted, data represents the U.S. market and reflects estimates based on a sampling of data within Amazon’s Health & Household; Tools & Home Improvement; and Patio, Lawn & Garden categories. Year-over-year trends reflect the period of August 14, 2023 - August 14, 2024, compared to August 13, 2022August 13, 2023. Quarter-over-quarter trends reflect the period of April 1, 2024 - June 30, 2024, compared to January 1, 2024 - March 31, 2024. 30-day trends reflect the period of July 15, 2024 - August 14, 2024, compared to June 14, 2024 - July 14, 2024.
We encourage you to share, reference, and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
For requests or media assets, contact press@junglescout.com.
Amazon Market Watch: Baby Health and Safety Products
Explore leading brands, top products, trending searches, and more for health, safety, and baby care products.
Iconic Brands on Amazon
Take a deep dive into Amazon performance data for some of the world’s most recognizable brands.
Health, Fitness & Supplement Product Trends
See sales trends, consumer demand, and other market dynamics for health, fitness, and wellness products on Amazon.