Patio, Lawn, & Garden: Container Gardening Market Spotlight
With the spring gardening season fully underway, data from Jungle Scout Cobalt reveals a corresponding surge in demand for patio and outdoor garden containers, planters, and raised beds. In this report, we’ll dive into the trends, insights, and competitive dynamics shaping this niche segment of Amazon’s broader Patio, Lawn, and Garden category. Read on to see current market share leaders, top products, and the keyword search trends that illustrate opportunities for brands and retailers looking to navigate this specialized market.
90-Day Market Trends
to learn
Competitive Landscape Revenue First-party (1P) vs third-party (3P) sellers Sales Top five products by revenue Land Guard 8×4×1 ft Galvanized Raised Garden Bed Kit Best Choice Products 34x18x30in Raised Garden Bed Veradek V-Resin Indoor/ Outdoor Taper Planter Kante 18 Inch Dia Round Concrete Planter Vego Garden Raised Garden Bed Kits Competing brands Revenue Competing products Median price Reviews ↑ 33% 848 ↑ 8% YoY ↑ 81% 4,776 ↑ 15% YoY ↑ 1% ↑ 2% 6-Month Product Trends 1P 1P 3P 3P 15% ↓ 2% YoY 85% ↑ 4% YoY Revenue ↑ 100% Revenue ↓ 15% Revenue ↓ 33% Revenue ↑ 41% Revenue ↑ 165%
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Market Share Dynamics
Top five brands by market share
2 Amazon Data Download: Iconic Brands on Amazon
Market share movers Largest YoY market share growth Largest YoY market share decline
Quarut The HC Companies Vego Garden Oouz Land Guard Mueller Classic Home & Garden La Jolie Muse Costa Farms Quictent 1% market share ↑ 226% YoY 6% market share ↑ 178% YoY 1% market share ↑ 126% YoY 1% market share ↑ 87% YoY 7% market share ↑ 83% YoY 1% market share ↓ 87% YoY 1% market share ↓ 25% YoY 2% market share ↓ 24% YoY 2% market share ↓ 21% YoY 1% market share ↓ 21% YoY YoY revenue trend YoY revenue trend YoY revenue trend YoY revenue trend YoY revenue trend YoY unit sales trend YoY unit sales trend YoY unit sales trend YoY unit sales trend YoY unit sales trend Median price Median price Median price Median price Median price ↑ 31% YoY ↑ 162% YoY ↑ 22% YoY ↑ 72% YoY ↑ 73% YoY ↑ 50% YoY ↑ 58% YoY ↑ 22% YoY ↑ 71% YoY ↑ 73% YoY $77.49 $104.99 $20.14 $102.33 $89.99 1 2 3 4 5
Market share leaders
Keyword Trends
Top generic search terms by volume | Past 30 days
Keyword
Planters
Garden Planters
Gardening
Planter
Planter
Garden
Flower
Top generic search terms by growth trend | Past 30 days
to rank represents how easy it is for a new product to rank for the specified keyword
Data reflects the top 10 broad match keywords related to the term “garden containers”
*Note: Ease
Note:
Raised garden bed
for outdoor plants
outdoor
Raised garden beds
boxes outdoor
Strawberry planter
bed
pots outdoor
clearance
bed garden planters Planters boxes outdoor Raised garden bed clearance
raised garden bed
garden bed
planters for patio
raised garden bed
for plants outdoor Self watering planters for outdoor plants Cedar planter boxes outdoor raised Search trend +413% +333% +281% +272% +200% +175% +157% +150% +141% +139% Search volume 778,239 491,236 419, 136 369,393 286,349 231,725 173,181 142,161 142,029 130,943 107,013 Search volume 18,621 5,037 60,977 58,131 1,668 4,668 10,478 4,321 6,423 3,386 Ease to rank* Very difficult Easy Easy Very difficult Somewhat difficult Difficult Easy Very difficult Somewhat difficult Very difficult Easy Ease to rank* Easy Easy Easy Easy Easy Easy Easy Easy Easy Easy
Search trend +25% +50% +15% +29% +30% +22% +111% +23% +25% -19% +58%
Keyword Raised
Clearance
Tin
Tomato
Deep
Pot
Product Trends
Share of voice (SOV) leaders
Keyword: Raised garden bed
Keyword: Planters for outdoor plants
Keyword: Planters
Top Brands Top Brands Top Brands Top Products Top Products Top Products Top brands and products by share of voice* Best Choice Products Best Choice Products Utopia Home Land Guard Mueller Land Guard Rakukiri Garden Elements La Jolie Muse 42% SOV 26% SOV 24% SOV 19% SOV 18% SOV 20% SOV 11% SOV 15% SOV 14% SOV
Land Guard Galvanized Raised Garden Bed Kit, Oval
Land Guard Galvanized Raised Garden Bed Kit, Oval
Best
The
Utopia
7/6.6/6/5.3/4.8
Land Guard Galvanized Raised Garden Bed Kit, Oval
Choice Products 48x24x30in Raised Garden Bed
HC Companies 8 Inch Caribbean Planter
Home - Plant Pots with Drainage -
Inches Best Choice Products 6x3x2ft Outdoor Metal Raised Garden Bed
Veradek V-Resin Indoor/ Outdoor Taper Planter
*Data reflects weighted SOV; products with an Amazon Choice Badge and higher position on page receive more share of voice
Veradek V-Resin Indoor/ Outdoor Taper Planter
Product Trends
Share of voice (SOV) leaders
Top brands and products by share of voice*
Pots for plants outdoor
Keyword:
Keyword: Window boxes
Top
Top
Top
Top
Top
Top
Lucnc Hananojia Pure Garden Classic Home
Garden The HC Companies Worth 59% SOV 37% SOV 24% SOV 11% SOV 19% SOV 21% SOV 10% SOV 13% SOV 18% SOV
Keyword: Patio pots
Brands
Brands
Brands
Products
Products
Products The HC Companies Mayne La
Jolie Muse
and
Quarut 3 Pack 10 inch Plant Pots, Whiskey Barrel Planters with Drainage Holes
Mayne Fairfield 3ft Window Box
Pure Garden Planters Box - 14.75in Lattice Flower Box Plant Pot
The HC Companies 14 Inch Round Classic Planter, Sandstone 8pcs Window Box Planter, 17 Inches Flower Window Boxes
Classic Home and Garden Honeysuckle Resin Flower Pot Planter
The HC Companies 8 Inch Caribbean Planter, Dusty Teal
CobraCo 36-Inch English Horse Trough Planter
9/8/7 Inch Set of 3 Flower Pots Indoor Outdoor Plastic Planters *Data reflects weighted SOV; products with an Amazon Choice Badge and higher position on page receive more share of voice
Vanavazon Plant Pots
Key Takeaways
Market share
Established brands like Best Choice Products, Land Guard, and The HC Companies hold top positions, and have seen significant growth in both unit sales and revenue, indicating successful market penetration strategies. Still, emerging competitors — such as Rakukiri and Quarut — have made notable strides in market share growth over the past year, suggesting room for new players looking to enter or expand their footprint.
Product differentiation
Keyword search trends for this segment suggest brands with unique product offerings or value propositions may be able to gain market share despite strong competition from established players. Containers with unique attributes, labeled for specific purposes (for example, “self-watering” or those designed for strawberries or tomatoes), or made of specific materials (for example, tin or cedar) have seen an increased level of interest from consumers. Deploying a strategy that understands and caters to these trends can help brands and retailers differentiate themselves.
Seasonality
Brands in this segment experience a surge in demand in the spring and summer months, with early spikes seen in products like raised beds as consumers begin their growing season. In the summer, products like planters, window boxes, and hanging baskets are particularly popular as consumers seek to add color and vibrancy to their gardens and patios.
Pricing
Pricing has a nuanced impact on sales and revenue trends within the segment. A relatively small decline in overall median price for the segment (down 4% YoY) may reflect changes in consumer preferences or competitive pricing strategies among brands. Brands that offer competitive pricing relative to market norms may experience increased sales and revenue, while those with higher-priced products may face challenges attracting price-sensitive consumers.
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8 Amazon Data Download: Iconic Brands on Amazon
About This Report
Data represents the U.S. market and reflects estimates based on a sampling of approximately 10,000 products in the specified niche. Year-over-year trends reflect May 4, 2023 - May 4, 2024, compared to May 4, 2022 - May 4, 2023. Six-month trends reflect Oct. 4, 2023 - May 4, 2024, compared to Oct. 4, 2022 - May 4, 2023.
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