Jungle Scout Cobalt Amazon Market Watch: Car Care Trends

Car Care Trends: Sales Up, One Brand Dominates

The Car Care products niche within Amazon’s Automotive category has its foot on the accelerator. Jungle Scout Cobalt data shows sales and revenue are up 95% since the spring of 2022 and have grown nearly 20% in the last 12 months. With a dominant market share leader, however, gaining traction may be tough for emerging brands. Read on for data that can help build strategies to stand out in this niche.

Market Trends: Year-over-Year Competitive Landscape Revenue

6-Month Product Trends

Market Share Dynamics

Market trends data in this report was gathered using Cobalt’s Market Intelligence feature, which brands use to track market share, research competitor performance, benchmark performance, and more on Amazon.

Market share leaders

Top five brands by market share

Note: Market share trends reflect each brand’s market share within the Automotive, Car Care sub-category only

Keyword Trends

Generic search terms | Past 30 days

Keyword

Car accessories

Car accessories for women

Microfiber cleaning cloth

Car detailing kit

Car organizer

Microfiber towels for cars

Car wash kit

Accesorios para carro

Car cleaning supplies

Car accessories interior

Note: Competition represents the level of

Branded search terms | Past 30 days

Keyword

Chemical Guys

Adam’s car care products

Chemical Guys interior cleaner

Armor All

Rain X

Chemical Guys soap

Tornador car cleaning gun

Chemical Guys foam cannon

Chemical Guys kit

Rain X water repellant

The keyword and share of voice data shown here comes from Cobalt’s Digital Shelf Analytics feature, which provides brands with a detailed picture of how consumers search on Amazon and how competitors rank for important keywords.

Note:

Product Trends

Share of voice (SOV) leaders

Keyword: Car accessories for women

Brands and retailers use Cobalt’s Ad Accelerator feature to optimize their Amazon advertising campaigns with advanced targeting and automation that enables them to put keywords and share of voice insights into action.

Keyword: Car wash kit

Keyword: Microfiber towels for cars

Ticarve

All

Weishenghuo Car Registration and Insurance Holder

Autodeco Car Cleaning Tools Set

USA Nooks Microfiber Cleaning Cloth 12-Pack

Frienda Daisy Air Vent Clips

Chemical Guys Car Wash Kit

Amazon Basics Microfiber Cloths 24-Pack

Ticarve Car Cleaning and Detailing Gel

Armor All Premier Car Care Kit

Aidea Microfiber Cloth for Car 24-Pack

Product Trends

Share of voice (SOV) leaders

Top brands and products by share of voice*

Keyword: Car cleaning supplies

Accesorios para carro

Car detailing kit

Keyword:

Keyword:

Pulidiki Car Cleaning Gel

Moly Magnolia Center Console Cushion Pad

TTRCB 27 Piece Car Detailing Kit

Chemical Guys Total Interior Cleaner and Protectant

Blilo Anti-Scratch Car Door Protector

Chemical Guys Arsenal Builder Car Wash Kit

Armor All Premier Car Care Kit

Qifutan Car Phone Holder Mount

Armor All Premier Car Care Kit

Key Takeaways

Market share gains may be difficult.

Keyword competition is high.

Bundling products could drive sales.

Chemical Guys, the leading brand in this niche, holds nearly a quarter of the market share and accounts for 5 of the top 10 branded search terms. With very little market share movement among other brands in the last year (and the closest competitor sitting at just 4% market share), growth in this market could be challenging. Brands should find strategic ways to stand out, such as social media marketing and using off-Amazon advertising (like Google ads) to drive traffic to product listings.

Given the high competition for top generic and branded search terms, it’s crucial to optimize product listings and advertising tactics. Brands should invest in detailed keyword research to identify less competitive, high-intent keywords and incorporate them into product titles, descriptions, backend search terms, and advertising campaigns. Also, consider how options like influencer marketing, Amazon Vine reviews, and video content can improve brand visibility.

Top-selling products in this market include items from basic cleaning supplies to specialized car care products. High-volume and trending searches also show consumer interest in kits that include a variety of products. Offering bundles, kits, and multipacks can incentivize consumers to choose your brand over buying products individually. This can also help foster brand loyalty by encouraging shoppers to try several of your products in a single purchase.

Jungle Scout: Leading Amazon Market Intelligence Tools

Over the past decade, Jungle Scout has gathered a wealth of data points through continuous monitoring and analysis of Amazon. The tools used to build this report are the same ones that 1 million+ sellers, enterprise brands, retailers, and agencies use daily to make confident decisions and develop effective strategies on Amazon. See how our tools can help your business grow with a demo.

Jungle Scout Cobalt Jungle Scout Data Cloud

Jungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth on Amazon. Comprehensive data analytics, built-in advertising automation, and intuitive visualizations turn insights into action. Cobalt is trusted by brands and retailers worldwide to:

• Track and grow market share

• Analyze performance data

• Gauge market trends and competitor performance

• Optimize ad campaigns

• Measure share of voice and discover keyword trends

• Investigate third-party sellers FOR BIG BOX RETAILERS AND INVESTORS FOR BRANDS, RETAILERS, AND AGENCIES

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Jungle Scout Data Cloud offers scalability and flexibility by providing retailers a way to get Jungle Scout’s industry-leading data, with the ability to analyze and visualize that data using the tools of their choice. It provides a comprehensive view of Amazon market dynamics by allowing retailers to:

• Access millions of data points

• Extract insights using tools like Snowflake, Azure, and others

• Create custom visualizations with PowerBI, Tableau, and similar tools

• Analyze trends in consumer demand

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G2 awards

“Cobalt data has been fantastic for when we need to provide answers to internal stakeholders about competitors, entering a new market, or when our executive team is going through an acquisition. It gives us the exact size of the market on Amazon and ASIN-level details that we need for forecasting.”

Elliot Frey National Account Manager - Amazon, Rawlings Sporting Goods

“Cobalt is a unique, innovative tool that we use regularly to improve our business processes on Amazon. With the ability to quickly identify specific high-performing products and categories and growth opportunities, we’ve experienced great success with Cobalt.”

Seth Troyer Ecommerce Manager, Weaver Leather

“Cobalt is a valuable tool for any Amazon brand or vendor. I have been satisfied with the many features that support organic and paid research and actionable insights. We have achieved a boost in relevancy and conversion rates and a 5% share of voice growth since implementing Cobalt.”

Marie Lawson Retail Media Manager, HP

About This Report

Data represents the U.S. market and reflects estimates based on a sampling of approximately 10,000 products in the specified niche. Year-over-year trends reflect May 18, 2023 - May 16, 2024 compared to May 18, 2022 - May 17, 2023. 6-month trends reflect November 19, 2023 - May 17, 2024 compared to May 19, 2023 - November 18, 2023. 30-day trends reflect April 16, 2024 - May 16, 2024.

We encourage you to share, reference, and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page. For requests or media assets, contact press@junglescout.com.