Baby Category Trends: Travel Products
Get valuable insights on travel products within Amazon’s Baby category from Jungle Scout Cobalt. Explore top-selling products, popular search keywords, leading brands, and more.
Market Trends: Year-over-Year
Market Share Dynamics
Market trends data in this report was gathered using Cobalt’s Market Intelligence feature, which allows brands to research competitor performance, benchmark performance, and more across the Amazon marketplace.
Market share leaders
Top five brands by market share
Keyword Trends
Popular
keywords | Past 30 days
Popular
keywords | Past 30 days
Keyword and share of voice data in this report was gathered using Cobalt’s Digital Shelf Analytics feature, which provides a detailed picture of how consumers search on Amazon and how competitors rank for important keywords.
Product Trends
Share of voice (SOV) leaders
Keyword: Car seat
brands
Brands and retailers use Cobalt’s Ad Accelerator feature to optimize their Amazon advertising campaigns with advanced targeting and automation that enables them to put keywords and share of voice insights into action.
Keyword: Stroller
Keyword:
Safety 1st Grand 2-in-1 Booster Car Seat
Summer Infant 3D Mini Convenience Stroller
1st Grow and Go All-in-One Car Seat
Mompush Wiz 2-in-1 Stroller with Bassinet Mode
Graco SlimFit 3-in-1 Cart Seat
Kolcraft Cloud Plus Easy Fold Stroller
Baby carrier
Infantino Flip Advanced 4-in-1 Carrier
Momcozy Lightweight Baby Carrier
KeaBabies Baby Wrap Carrier
Brand: Tula Brand: Bugaboo
Brand: Baby Jogger
“Tula baby carrier”
“Bugaboo butterfly stroller” “Baby Jogger City Tour 2”
Tula Lite Compact Baby Carrier
Bugaboo Butterfly Ultra-Compact Stroller
Baby Jogger City Tour 2 Travel Stroller
Key Takeaways
Top brands are increasing their hold on the market.
The top 5 brands in this niche have collectively gained nearly 20% more market share over the past year, increasing their dominance in the market. Competitors should look for ways to enhance their visibility, such as working with niche influencers, increasing customer reviews, and driving external traffic directly to listings through efforts like Google ad campaigns.
Seasonality drives sales, and not
just
in the summer.
Out of 20 popular keywords in this market niche, 50% have a high degree of seasonality. Of those, half experience an annual search peak in the summer, and half experience one during the holiday season. Brands in this niche should consider specialized seasonal products (like Osprey’s Poco hiking carriers, which have seen a near 70% increase in searches over the past month).
On-the-go parents want versatility.
Many shoppers in this market are looking for products that offer flexibility and can be used beyond baby’s first year or two. Searches for stroller/car seat combos are up, and sales of Infantino’s top-selling 4-in-1 carrier have grown almost 200% in 90 days. Brands should find opportunities to improve the versatility of their product line and illustrate how their products “grow” alongside babies as they become toddlers.
Get more data on Amazon’s Baby category:
Amazon Market Watch - Baby Product Trends: Nursery Necessities
Explore data on the latest nursery product trends in Amazon’s Baby Category.
Amazon Market Watch - Baby Product Trends: Health & Safety
Find out what’s trending for baby health and safety products like monitors, gates, baby bath items, and more.
Amazon Category Snapshot: Toys, Games, and Baby Products
Learn which brands, products, and searches are leading in Amazon’s Toys & Games and Baby categories.
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About This Report
Data represents the U.S. market and reflects estimates based on a sampling of approximately 20,000 products in the specified niche. Year-over-year trends reflect June 13, 2023 - June 11, 2024, compared to June 13, 2022 - June 12, 2023. 30-day trends reflect the period of May 13, 2024 - June 11, 2024, compared to April 12, 2024 - May 12, 2024.
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