Unlock Amazon Growth | Webinar Deck

Unlock Amazon Growth Where Jungle Scoutʼs mission and data align with Amazon growth strategies and solutions

Confidential & Proprietary. © 2025 Jungle Scout. All Rights Reserved.

Today’s Presenters

Jay Lovelace

Zaineb Amin

CEO, Jungle Scout

Sr. Brand Demand Lead, Amazon Ads

Confidential & Proprietary. © 2025 Jungle Scout. All Rights Reserved.

2

An Amazon intelligence leader

1M+ global sellers have trusted Jungle Scoutʼs data

10 years worth of data contributing to the most advanced models

150+

global team members & in-house Amazon sellers

Confidential & Proprietary. © 2025 Jungle Scout. All Rights Reserved.

3

Built for brands, the deepest 3P and 1P Amazon data at your fingertips for pricing optimization, innovation and more.

Executive-level Amazon reporting with tailored insights to drive profitable decisions and faster growth.

Big data, delivered your way to amplify your business intelligence.

Discover new products, launch confidently and grow your budding Amazon business.

Confidential & Proprietary. © 2025 Jungle Scout. All Rights Reserved.

4

Are brands maximizing their Amazon revenue potential?

Amazon Revenue Growth

Brands grow revenue by gaining more customers, increasing basket size, or driving repeat purchases.

On Amazon, that means enforcing compliance, optimizing pricing, and expanding your product mix to capture demand faster.

Unit Growth

Price Change

How do I sell more products?

When should I raise or drop prices?

Distribution

Velocity Change

How do I optimize my 1p/3p footprint?

What are my assortment & innovation opportunities?

Confidential & Proprietary. © 2025 Jungle Scout. All Rights Reserved.

5

Demand

What are the reliable signals that demand = innovation for brands?

Demand Growth:

Revenue Growth:

Product Growth:

Are more shoppers looking for this?

Are more shoppers buying this?

Are more brands responding to demand?

Evaluate:

Evaluate:

Evaluate:

Keyword Search, Revenue, Unit Sales

Revenue, Unit Sales, Share Growth

ASIN Growth, Subcategory Expansion, 3P Seller Increase

Confidential & Proprietary. © 2025 Jungle Scout. All Rights Reserved.

6

Demand

Case Study: Protein Bars

Weekly Keyword Searches: “Protein Barsˮ Keyword searches have increased 37% YoY for “protein bars.ˮ For “protein snacksˮ - an even broader search - theyʼve almost doubled.

Demand Growth: Are more shoppers looking for this?

Evaluate: Keyword Search, Revenue, Unit Sales

Confidential & Proprietary. © 2025 Jungle Scout. All Rights Reserved.

7

Demand

Case Study: Protein Bars

Revenue Growth: Are more shoppers buying this?

Evaluate: Revenue, Unit Sales, Share Growth

Confidential & Proprietary. © 2025 Jungle Scout. All Rights Reserved.

8

Demand

Case Study: Protein Bars This Subcategory saw immense YoY growth, as demand for new protein-rich foods among shoppers rises.

3P sellers are emerging in full force, increasing market share from 40% to 48% YoY - a 20% increase.

Brands are consolidating their offerings, trimming down lower-performing ASINs in favor of flavors shoppers want more.

There are some big innovators changing the market:

Are more brands responding to demand?

●

One of the biggest share gainers emerging onto the market after endorsements from some of the largest wellness influencers for their more favorable protein to calorie ratio. The launched in 2024 and has been rapidly collecting market share and unseating market share leaders - despite having the highest average selling price.

●

Another brand, hailed for satisfying sweet cravings, was the biggest market share gainer. In fall of 2023, they did $1M/month in monthly estimated sales on Amazon. Today, thatʼs over $5M. ○

●

Product Growth:

Theyʼve expanded into selling softer marshmallow-like bars, as well as plant protein bars - one of their fastest-growing products.

These shifts signal trends in shopper behavior, like a preference for better protein to calorie ratios and sweet, candy-like bars that align with dietary needs.

Evaluate: ASIN Growth, Subcategory Expansion, 3P Seller Increase

Confidential & Proprietary. © 2025 Jungle Scout. All Rights Reserved.

9

Innovation > Shopper Loyalty Lifecycle

● ● ●

Identify & Validate Demand

Launch & Optimize Advertising

Before moving forward with a new product, ensure it meets our three-part innovation signals:

To win on Amazon, focus on visibility, velocity, and advertising efficiency.

Demand Growth – Are more people searching for or buying this type of product?

Revenue Growth – Is the revenue potential increasing over time?

Product Growth – Are related products expanding in popularity or adoption?

Launch Essentials ● ● ●

In addition, validate with these market factors: ● ● ●

Seasonality – Does demand fluctuate at certain times of year?

Market Size – Is the opportunity large enough to justify investment?

Market Saturation & Penetrability – How crowded is the space, and can we realistically compete?

Optimize your digital shelf (keywords, titles, images, A+ Content, reviews) Assess pricing power and run pricing analysis to determine best price point for conversion Drive early sales velocity with promos, coupons, and FBA for Buy Box wins.

Advertising Tools ● ● ● ●

Sponsored Products – Capture high-intent searches.

Sponsored Brands – Build awareness and brand recall.

Sponsored Display – Retarget and expand reach.

DSP – Scale awareness and retargeting.

Confidential & Proprietary. © 2025 Jungle Scout. All Rights Reserved.

10

Jungle Scout’s Amazon Brand Health Scorecard IDENTIFY & VALIDATE DEMAND

Helping brands understand how they can better control outcomes

Cat Index

Revenue Growth Cat Index

Unit Growth

ASP Growth

Distribution

Assortment & Innovation

Pricing

Number of 3p Sellers

New Products Launched N

Product Quality Rating

Pricing Power

1P/3P Sales Share Mix

New Product Revenue Share

ASIN Descriptors

Discount Frequency

Brand Control & Quality

Breadth of Assortment

Number of ASINs

Cat Index

Price Stability 3p Price Index

LAUNCH AND OPTIMIZE ADVERTISING

Seller Rating

Media Management

Conversion Funnel

CPC ACoS RoAS SoV

Confidential & Proprietary. © 2025 Jungle Scout. All Rights Reserved.

11

Amazon Ads Strategies for Key Shopping Moments Zaineb Amin Sr. Brand Demand Lead, Amazon Ads

Agenda

01

Agenda

01 Identifying key

shopping events

02 Before key shopping

events

03 During and after key

shopping events

Identifying key shopping events

02

Key US shopping moments

Prime Big Deal Days Oct 7 - 8

Thanksgiving Nov 27

Halloween / Dia de Muertos Oct 31 – Nov 2

Black Friday and Cyber Monday Nov 28 – Dec 1

Holidays Dec 24 – Jan 1

Before key shopping events

03

Preparing for key shopping events Key steps to be setup for success ahead of key shopping events

01

02

03

04

Set goals and start early

Gather data

Choose the right products

Optimize campaigns

• Analyze your performance from previous retail events including best sellers

• Ensure ASINs with active promotions are included so you can take advantage of automated badging.

• Set schedule-based bid and budget rules to increase bids during high traffic events.

• Pick products that are instock, with positive customer reviews, and feature high-quality images.

• Leverage your Brand Store as a landing page and create seasonal pages like Gifts by Price

• Map out what you’d like to achieve ahead of each event to help achieve your goals.

• Set up your campaign at least 2 weeks before the key event to give time to collect data for optimization

•

Shoppers who visit a Store during their shopping journey purchase 53.9% more frequently, and a 71.3% higher average order value compared to those who do not visit a Store.*

*Amazon Internal Data (Aug 2024)

Bonus tip: Leverage audience bid-boosting

Boost bids in-console for pre-built Amazon audiences Audience Purchased Brand’s Product Clicked or Added Brand’s Product to Cart New-to-Brand (NTB) Shoppers High Likelihood of Purchase

Product

Use Case

Targeting Idea

KPIs

Purchased a product from brand in last 3 months

Use for deal ASINs during sales event.

Primary: CVR Secondary: ROAS

Clicked or added to cart without purchasing in last 3 months

Brand

Primary: CVR Secondary: ROAS

Sponsored Brands

Prospecting New Customers

Brand Category Competitor

Primary: Long-term Sales Secondary: CVR

Sponsored Products

High likelihood to purchase based on recent shopping activity

Brand Category Competitor

Primary: CVR Secondary: ROAS

Sponsored Products & Sponsored Brands

Pro tip: Build with agentic AI in Creative Studio • Chat directly with Creative Studio to make images, videos, audio, & generate ideas • Idea generation: “Brainstorm concepts for my next campaign” • Images: “Generate images for my product.”

• Stories: “Build a video for my new product launch.”

During and after key shopping events

04

During key shopping events Take these steps to monitor performance and engage with shoppers

Check metrics regularly

Monitor and update budgets

Use sponsored ads campaign metrics and downloadable reports such as purchased product report and targeting report.

Check your daily budgets to make sure you have enough to last throughout the period. Remember you can update your budget at any time.

Monitor bids If your campaigns aren’t receiving enough impressions, consider increasing bids to be more competitive

Check inventory levels Ensure products have enough stock to support active campaigns

After key shopping events Take these steps to learn from your campaign performance 1

Understand top and least performing products 2

Review performance 7 days after period is over 3

Refresh your Brand Store ahead of the next season

Download our Holiday Guidebook!

Scan to download or visit advertising.amazon.com/events/ holidays

Thank you!