Unlock Amazon Growth
Where Jungle Scoutʼs mission and data align with Amazon growth strategies and solutions
Today’s Presenters
Jay Lovelace CEO, Jungle Scout
Zaineb Amin Sr. Brand Demand Lead, Amazon Ads
An Amazon intelligence leader
1M+ global sellers have trusted Jungle Scoutʼs data
years
worth of data contributing to the most advanced models
150+ global team members & in-house Amazon sellers
Built for brands, the deepest 3P and 1P Amazon data at your fingertips for pricing optimization, innovation and more.
Executive-level Amazon reporting with tailored insights to drive profitable decisions and faster growth.
Big data, delivered your way to amplify your business intelligence.
Discover new products, launch confidently and grow your budding Amazon business.
Are brands maximizing their Amazon revenue potential?
Brands grow revenue by gaining more customers, increasing basket size, or driving repeat purchases.
On Amazon, that means enforcing compliance, optimizing pricing, and expanding your product mix to capture demand faster.
Amazon Revenue Growth
Unit Growth
How do I sell more products?
Distribution
How do I optimize my 1p/3p footprint?
Velocity Change
What are my assortment & innovation opportunities?
Price Change
When should I raise or drop prices?
Demand
What are the reliable signals that demand = innovation for brands?
Demand Growth: Are more shoppers looking for this?
Revenue Growth: Are more shoppers buying this?
Product Growth: Are more brands responding to demand?
Evaluate: Keyword Search, Revenue, Unit Sales
Evaluate: Revenue, Unit Sales, Share Growth
Evaluate: ASIN Growth, Subcategory Expansion, 3P Seller Increase
Demand
Case Study: Protein Bars
Weekly Keyword Searches: “Protein Barsˮ
Keyword searches have increased 37% YoY for “protein bars.ˮ For “protein snacksˮ - an even broader search - theyʼve almost doubled.
Demand Growth:
Are more shoppers looking for this?
Evaluate: Keyword Search, Revenue, Unit Sales
Demand Case
Study: Protein Bars
This Subcategory saw immense YoY growth, as demand for new protein-rich foods among shoppers rises.
3P sellers are emerging in full force, increasing market share from 40% to 48% YoY - a 20% increase.
Brands are consolidating their offerings, trimming down lower-performing ASINs in favor of flavors shoppers want more.
There are some big innovators changing the market:
● One of the biggest share gainers emerging onto the market after endorsements from some of the largest wellness influencers for their more favorable protein to calorie ratio. The launched in 2024 and has been rapidly collecting market share and unseating market share leaders - despite having the highest average selling price.
● Another brand, hailed for satisfying sweet cravings, was the biggest market share gainer. In fall of 2023, they did $1M/month in monthly estimated sales on Amazon. Today, thatʼs over $5M.
○ Theyʼve expanded into selling softer marshmallow-like bars, as well as plant protein bars - one of their fastest-growing products.
● These shifts signal trends in shopper behavior, like a preference for better protein to calorie ratios and sweet, candy-like bars that align with dietary needs.
Product Growth:
Are more brands responding to demand?
Evaluate: ASIN Growth, Subcategory Expansion, 3P Seller Increase
Innovation > Shopper Loyalty Lifecycle
Identify & Validate Demand
Before moving forward with a new product, ensure it meets our three-part innovation signals:
● Demand Growth – Are more people searching for or buying this type of product?
● Revenue Growth – Is the revenue potential increasing over time?
● Product Growth – Are related products expanding in popularity or adoption?
In addition, validate with these market factors:
● Seasonality – Does demand fluctuate at certain times of year?
● Market Size – Is the opportunity large enough to justify investment?
● Market Saturation & Penetrability – How crowded is the space, and can we realistically compete?
Launch & Optimize Advertising
To win on Amazon, focus on visibility, velocity, and advertising efficiency.
Launch Essentials
● Optimize your digital shelf (keywords, titles, images, A+ Content, reviews)
● Assess pricing power and run pricing analysis to determine best price point for conversion
● Drive early sales velocity with promos, coupons, and FBA for Buy Box wins.
Advertising Tools
● Sponsored Products – Capture high-intent searches.
● Sponsored Brands – Build awareness and brand recall.
● Sponsored Display – Retarget and expand reach.
● DSP – Scale awareness and retargeting.
Jungle Scout’s Amazon Brand Health Scorecard
Helping
Distribution
Number of 3p Sellers
1P/3P Sales Share Mix
Brand Control & Quality
Number of ASINs
Seller Rating
Assortment & Innovation
Amazon Ads Strategies for Key Shopping Moments
Sr. Brand Demand Lead, Amazon Ads
Zaineb Amin
01 Agenda
Identifying key shopping events
Before key shopping events
During and after key shopping events
Identifying key shopping events
02
Key US shopping moments
Oct 7 - 8
Nov 27
Muertos Oct 31 – Nov 2
Nov 28 – Dec 1
03 Before key shopping events
Preparing for key shopping events
Key steps to be setup for success ahead of key shopping events
Set goals and start early
• Map out what you’d like to achieve ahead of each event to help achieve your goals.
Gather data
• Analyze your performance from previous retail events including best sellers
• Set up your campaign at least 2 weeks before the key event to give time to collect data for optimization
• Pick products that are instock, with positive customer reviews, and feature high-quality images. 01 02 03
Choose the right products
• Ensure ASINs with active promotions are included so you can take advantage of automated badging.
Optimize campaigns
• Set schedule-based bid and budget rules to increase bids during high traffic events.
• Leverage your Brand Store as a landing page and create seasonal pages like Gifts by Price 04
Shoppers who visit a Store during their shopping journey purchase 53.9% more frequently, and a 71.3% higher average order value compared to those who do not visit a Store.*
Bonus tip: Leverage audience bid-boosting
Boost bids in-console for pre-built Amazon audiences
Audience Product Use Case Targeting Idea KPIs
Purchased Brand’s Product Sponsored Products & Sponsored Brands
Clicked or Added Brand’s Product to Cart
New-to-Brand (NTB) Shoppers Sponsored Brands
Purchased a product from brand in last 3 months Use for deal ASINs during sales event.
ROAS
High Likelihood of Purchase Sponsored Products
Clicked or added to cart without purchasing in last 3 months
Prospecting New Customers
High likelihood to purchase based on recent shopping activity
Pro tip: Build with agentic AI in Creative Studio
• Chat directly with Creative Studio to make images, videos, audio, & generate ideas
• Idea generation: “Brainstorm concepts for my next campaign”
• Images: “Generate images for my product.”
• Stories: “Build a video for my new product launch.”
During and after key shopping events
During key shopping events
Take
these steps to monitor performance and engage with shoppers
Check metrics regularly
Use sponsored ads campaign metrics and downloadable reports such as purchased product report and targeting report.
Monitor and update budgets
Check your daily budgets to make sure you have enough to last throughout the period. Remember you can update your budget at any time.
Monitor bids
If your campaigns aren’t receiving enough impressions, consider increasing bids to be more competitive
Check inventory levels
Ensure products have enough stock to support active campaigns
After key shopping events
Take these steps to learn from your campaign performance
Thank you!
