THC Design Positioning Copy

THC DESIGN POSITIONING COPY AND PACKAGING OPTIONS R3

DECEMBER 2 3, 201 6

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Name + TAGLINE/DESCRIPTOR

NAME

THC DESIGN Js Estate Grown Pre-Rolls CLASSIC Sativa Indica Hybrid

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RESERVE Individual Strain Names

THC DESIGN | POSITIONING COPY AND PACKAGING OPTIONS R3 | DECEMBER 23, 201 6

classic

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Positioning CONCEPT

THC DESIGN Js Estate Grown Classic is positioned as an artisanal cannabis brand that celebrates the hand-crafted, botanical nature of intelligently grown cannabis.

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Positioning CONCEPT

In alignment with the THC DESIGN brand, THC DESIGN Js Classic Pre-rolls are clean and pure, blending the “science” of cultivation and genetics with the “art” of growing cannabis.

THC DESIGN Js Classic are positioned as your “Everyday J” and promote connection, creativity and contemplation. Inspirational messaging that is clever and witty infuses light-heartedness into the brand experience.

Messaging is intelligent with relatable charm that achieves authentic resonance with the responsible cannabis consumer.

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Take a puff of a THC DESIGN J Estate Grown Classic and look around. Notice the details, the aromas in the air, the way the light filters through the room, the sounds you hear. THC DESIGN Js Estate Grown Classics bring your environment alive. Imagination and creativity take root and grow into new endeavors that bring you into alignment with who you truly are. Your Highest Self.

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Positioning COPY

IT ’S HIGH TIME FOR SOME DOWN TIME.

YOUR EVERYDAY J

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Skillfully crafted using the choicest estate grown cannabis, THC DESIGN Js Estate Grown Classics are always pesticide free and are the perfect way to share the convenience of a pre-roll with yourself and others. Our extensive process of research, testing and growing assures we create the healthiest plants and the safest cannabis, consistently every time. We grow all of our plants by hand, carefully trimming and packing our favorites into all natural papers.

For cannabis enthusiasts who want to elevate their everyday, THC DESIGN Js Estate Grown Classics make even the ordinary extraordinary.

THC DESIGN | POSITIONING COPY AND PACKAGING OPTIONS R3 | DECEMBER 23, 201 6

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Packaging COPY

THC DESIGN Js Estate Grown Classic collection features high quality cannabis in a convenient, easy to share pre-roll.

Always pesticide free, our classic cones are clean, consistent and perfect for everyday.

THC DESIGN is forging the future of cannabis. www.thcdesign.com feedback@thcdesign

GOVERNMENT WARNING: THIS PACKAGE CONTAINS CANNABIS, A SCHEDULE I CONTROLLED SUBSTANCE. KEEP OUT OF REACH OF CHILDREN AND ANIMALS. CANNABIS MAY ONLY BE POSSESSED OR CONSUMED

BY PERSONS 21 YEARS OF AGE OR OLDER UNLESS THE PERSON IS A QUALIFIED PATIENT. CANNABIS USE WHILE PREGNANT OR BREASTFEEDING MAY BE HARMFUL. CONSUMPTION OF CANNABIS IMPAIRS YOUR ABILITY TO DRIVE AND OPERATE MACHINERY. PLEASE USE EXTREME CAUTION.

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Creative MESSAGING OPTION 1

OPTION 2

Joint Together.

OPTION 3

“Of course I know how to roll a joint.”

Our pre-rolls are always better when shared.

Friday night is always better with kind buds.

-Martha Stewart

THC DESIGN Js ESTATE GROWN CLASSIC OPTION 4

OPTION 5

It’s how we roll.

OPTION 6

Meet your new best buds.

Quality pre-rolled cannabis you can count on.

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Your highest self.

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reserve

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Positioning CONCEPT

Positioned as a premium, artisanal cannabis brand, THC DESIGN Js Estate Grown Reserve appeals to the cannabis consumer who wants an exceptional smoking experience.

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Positioning CONCEPT

Hand-crafted for special occasion smoking, the brand is motivating, inspiring, and transforms the consumer out of the ordinary and into their higher self. All about the experience, THC DESIGN Js Estate Grown Reserve is social. It’s sophisticated.

It’s exclusive. More luxurious than the everyday Classic, Estate Grown Reserve appeals to cannabis enthusiasts who not just want, but demand, a more extraordinary experience.

The brand has a crafted edge that identifies the consumer as “in the know”.

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Light up a THC DESIGN J Estate Grown Reserve Pre-roll and get ready for a new experience. Laugh louder, stay longer, play harder. With Estate Grown Reserve, it’s all in. Estate Grown Reserve is the premium choice for cannabis connoisseurs who want the convenience of a hand-crafted pre-roll with a higher high.

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Positioning COPY

BRING OUT THE BEST

HIGH-END PRE-ROLLS

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Every now and then an exceptional crop of exquisite flowers grow above and beyond the others. As experienced growers, we know when we’ve created something special. THC DESIGN Js Estate Grown Reserve is our seasonally selected private collection that we’re sharing with the discerning cannabis consumer who wants only the the best. Our hand-crafted premium flowers offer the highest potency and the purest THC available. It’s what we smoke. THC DESIGN Js Estate Grown Reserve is more than a luxury pre-roll. It’s your backstage pass to a better way of life. Where will Estate Grown Reserve take you?

THC DESIGN | POSITIONING COPY AND PACKAGING OPTIONS R3 | DECEMBER 23, 201 6

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Packaging COPY

For the true cannabis connoisseur, THC DESIGN has created THC DESIGN Js Estate Grown Reserve, a private selection of premium grade all natural flowers, individually pre-rolled to perfection.

THC DESIGN is forging the future of cannabis. www.thcdesign.com feedback@thcdesign

GOVERNMENT WARNING: THIS PACKAGE CONTAINS CANNABIS, A SCHEDULE I CONTROLLED SUBSTANCE. KEEP OUT OF REACH OF CHILDREN AND ANIMALS. CANNABIS MAY ONLY BE POSSESSED OR CONSUMED

BY PERSONS 21 YEARS OF AGE OR OLDER UNLESS THE PERSON IS A QUALIFIED PATIENT. CANNABIS USE WHILE PREGNANT OR BREASTFEEDING MAY BE HARMFUL. CONSUMPTION OF CANNABIS IMPAIRS YOUR ABILITY TO DRIVE AND OPERATE MACHINERY. PLEASE USE EXTREME CAUTION.

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Creative MESSAGING OPTION 1

OPTION 2

Smoke our flowers, and then smell the roses.

OPTION 3

Smoke ‘em all.

“Our top-shelf cannabis isn’t sittin’ on a shelf.”

THC DESIGN Js ESTATE GROWN RESERVE OPTION 4

OPTION 5

If you want to make someone happy, bring them da kind of flowers they really want.

All Puff. No Fluff.

(We recommend Gorilla Glue #4)

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THC DESIGN | POSITIONING COPY AND PACKAGING OPTIONS R3 | DECEMBER 23, 201 6

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PROMOTIONAL COPY OPTION 1

OPTION 2

Get a FREE Pre.

Make your Pre-roll a FREE-roll.

OPTION 3

The Best J is a FREE J. Enjoy a complimentary THC DESIGN Js Estate Grown Pre-roll on us.

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Enjoy a THC DESIGN Js Estate Grown Pre-roll on us.

OPTION 4

What’s better than a BJ? A FREE J. Get one on us.

THC DESIGN Js Estate Grown Pre-rolls

THC DESIGN | POSITIONING COPY AND PACKAGING OPTIONS R3 | DECEMBER 23, 201 6

packaging

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CONCEPT 1 S L E E V E B OX , W I T H D I E C U T

STOPPER BAR

CIRCLE CORNER DIE CUT

FRONT

GOLD FOIL LINED ASH TRAY FABRIC PULL TAB

CIRCLE CORNER DIE CUT

BACK FRONT

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CONCEPT 2 H I N G E D B OX , B U T TO N & S T R I N G C LO S U R E

BUTTON AND RIVET

PAPER HINGE

FOLD OUT LID

HEMP STRING BUTTON AND STRING CLOSURE

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CONCEPT 3 S L E E V E B OX , CAS T M E TA L C LO S U R E

MEDALLION, SURFACE APPLIED

OPEN AT BOTH ENDS

CAST MEDALLION, SURFACE APPLIED. RELIEF ACTS AS CLOSURE

CIRCLE DIE CUT

OPEN AT BOTH ENDS FRONT (SLEEVE)

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FRONT (DRAWER)

PUSH MEDALLION TO SLIDE DRAWER

FRONT

THC DESIGN | POSITIONING COPY AND PACKAGING OPTIONS R3 | DECEMBER 23, 201 6

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Thank YOU

1308 Factory Place, Loft 202 Los Angeles, CA 90013 213.599.7949 Jamie Schwartzman Chief Strategic Officer jamie@fluxbranding.com

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