Pinky's Chop Shop Mission | Vision | Values

PINKY’S CHOP SHOP

DECEMBER 18, 2019 | BRAND MISSION | VISION | VALUES | ROUND 1

WHAT TO EXPECT

• Your Mission - 3 Options • Your Vision - 3 Options • Your Values - 2 Options • Next Steps

PINKY’S CHOP SHOP | BRAND MISSION | VISION | VALUES | ROUND 1 | DECEMBER 18, 2019

MISSION

YOUR MISSION Your Mission paints the picture of who you are today.

It describes what you want to do now and how you will get to where you want to be. It defines your brand’s purpose and primary objectives. It’s your brand’s rallying cry.

• Creates the sentiment, the vibe of where you are now.

• Answers what, for whom and why.

• Should be memorable and engaging.

PINKY’S CHOP SHOP | BRAND MISSION | VISION | VALUES | ROUND 1 | DECEMBER 18, 2019

YOUR MISSION OPTION 1 For the rule-breakers, the trendsetters, the rebels and the warriors, Pinky’s Chop Shop is a place where unique individuals are appreciated, outlaws are welcomed, and independent thinking is a given. A place where old-school values meet cutting edge style. A place where laughter runs freely, the music may get loud, and freedom lovers are prevalent. We just happen to give killer haircuts.

PINKY’S CHOP SHOP

A Grooming Salon on the Cutting Edge

OPTION 2 Pinky’s Chop Shop is a place to push the boundaries. Because we believe that everyone should be free to express themselves unapologetically, Pinky’s Chop Shop provides precision grooming and hair styling for the rebel in all of us.

OPTION 3 Free of judgement but full of attitude, Pinky’s Chop Shop is a place where old school values meet new school attitudes. We support and service the freedom lovers and the freedom fighters by offering precision grooming and haircuts in a laid-back no-holds-barred atmosphere.

PINKY’S CHOP SHOP | BRAND MISSION | VISION | VALUES | ROUND 1 | DECEMBER 18, 2019

VISION PINKY’S CHOP SHOP | BRAND MISSION | VISION | VALUES | ROUND 1 | DECEMBER 18, 2019

YOUR VISION Your Vision describes where you want to be in the future.

It communicates both the purpose and values of your business.

It describes where you see yourself some years from now and shapes your understanding of why you are doing this work. It’s the big dream.

• Describes where you’re headed • Answers where you want to be and how you’re going to do it.

• Should be powerful, hopeful, achievable and in alignment with brand values and mission

PINKY’S CHOP SHOP | BRAND MISSION | VISION | VALUES | ROUND 1 | DECEMBER 18, 2019

YOUR VISION OPTION 1 Pinky’s Chop Shop aims to be a home away from home for freedom seekers and military men and women looking to express themselves creatively, connect with like minded individuals and break a few rules along the way.

PINKY’S CHOP SHOP We’re Hair When You Need Us

OPTION 2 To create a legacy of individuals who work together for the freedom of the greater good by using hair as a vehicle for creative self expression and the salon as a common meeting ground for independent thinkers to feel appreciated and liberated.

OPTION 3 To build a community of skillful, cutting-edge salon owners who share their passion for adventure, creative self expression and non-conformist lifestyles.

PINKY’S CHOP SHOP | BRAND MISSION | VISION | VALUES | ROUND 1 | DECEMBER 18, 2019

VALUES PINKY’S CHOP SHOP | BRAND MISSION | VISION | VALUES | ROUND 1 | DECEMBER 18, 2019

YOUR VALUES Your values are uncompromising truths and guiding principles that articulate what you stand for. They are the primary driving force behind your brand. Your values define what is most important to you and provide guidance and influence over your choices. It’s your code of ethics.

• Your brand pillars.

• Answers the question - what do you believe?

• Your brand’s ethos and the foundation of your company culture.

PINKY’S CHOP SHOP | BRAND MISSION | VISION | VALUES | ROUND 1 | DECEMBER 18, 2019

YOUR VALUES OPTION 1

OPTION 2

WE BELIEVE

PINKY’S PRINCIPLES

• We believe energy is infectious.

• We believe education = acceleration.

• We believe everyone should be free to live without judgement.

• We believe in creative self expression.

• We believe in family and friendship.

• We believe in music.

• We believe in laughter.

• We believe in great hair.

1. Community and family first 2. Rules are meant to be broken 3. Tattoos not taboos 4. Quality over quantity 5. Sarcasm rules 6. Be unapologetically yourself 7. Nothing is too radical 8. Your hair reflects your attitude

PINKY’S CHOP SHOP Rebels With a Cause

And we believe in cutting it up.

PINKY’S CHOP SHOP | BRAND MISSION | VISION | VALUES | ROUND 1 | DECEMBER 18, 2019

PINKY’S CHOP SHOP A Family of Misfits

TAGLINE OPTIONS A great tagline can speak to an audience with authority and elegance. At its best a tagline introduces the audience to the brand and beckons them to linger a while and listen. A good tagline will clarify and express an important brand attribute, support your positioning and help people recognize and remember you.

NEXT STEPS

Your Body Needs You Now

Where There’s a Will There’s a WAY.

Wellness Never Looked So Good

Your Source for Wellness

Strategic Solutions. Real Results.

Because Your Body Rocks

For the Health of It

Your Body. Your WAY.

Your Wellness is Our Business

Healthy Bodies. Better Lives.

A Place to Call Whole

PINKY’S CHOP SHOP | BRAND MISSION | VISION | VALUES | ROUND 1 | DECEMBER 18, 2019

NEXT STEPS

Provide initial reaction on content presented Sit with and share presentation with key decision makers Provide feedback and edits by Friday, December 20th

PINKY’S CHOP SHOP | BRAND MISSION | VISION | VALUES | ROUND 1 | DECEMBER 18, 2019

THANK YOU thrivercreative.com | 615.830.0006 | lyric@thrivercreative.com

PINKY’S CHOP SHOP | BRAND MISSION | VISION | VALUES | ROUND 1 | DECEMBER 18, 2019