ViveLA Brand Platform

Use this book to understand the nature of ViveLA The more deeply you understand the nature of ViveLA, the more honest and authentic our communications and strategic direction become.

This booklet explains our purpose and personality. It’s a resource for alignment in everything we do, helping to foster positive change, growth and results. It’s written using carefully crafted language that reflects the fundamental core of our brand.

Our brand platform serves as the foundation for all expressions of who we are: identity, culture, messaging, creative collateral, and campaigns. It acts as a blueprint from which we build from and measure against.

● It’s an internal guide to rally behind a unified, clearly articulated, inspiring vision. ● It’s a reference for external creative and marketing teams. ● It’s a key that informs the visual language, style of all collateral, and voice of all written copy. ● It’s a tool to help ensure the consistency of all produced communications. ● It’s a lighthouse to show the way in times of uncertainty.

Brand Personality

“Every man gotta right to decide his own destiny.”

– Bob Marley

Brand Personality:

Archetypes are symbols, stories, themes, or characters that recur in literature, folklore, dreams, and rituals so frequently it suggests they embody some essential element of ‘universal’ human experience.

Archetypes are concepts we use in crafting powerful brands. They help ensure the brand is ”felt” without explanation. This provides a path for simple, bold communication.

The foundational “why” of our brand, it informs our personality and provides a solid base for flexible messaging. Choosing an archetype allows us to start from common knowledge and create an authentic brand that resonates across audiences.

Maverick Companion

Brand Personality:

We march to beat of our own drum, but we love to match your stride.

Guided by a strong sense of ethics, we believe that doing the right thing today is the key to long-term loyalty forever. While our own character embraces an independent spirit, we’re equally dedicated to the relationships we build with the people who count on us.

Character meets convention.

Individuality combined with protocol.

Creativity plus professionalism.

By blending what some see as opposites, we strike a unique balance that appeals to the most respectful, smart, and interesting people. We unapologetically celebrate being different than the pack. Just like you do.

We’re happy to blaze a unique path and celebrate individuality. Our unique ability to delight everyone who seeks the extraordinary is our true inspiration.

MOTTO

IDEALS

MOTIVATORS

Think Different

Individuality Professionalism Community

Loyalty Renewal Respect

Brand Personality:

We know LA. It’s our backyard. Our stomping grounds. Our turf.

With an intimate knowledge of neighborhoods, we’re able to hand-select one-of-a-kind properties that express the dynamic qualities of essential Los Angeles.

Whether it's an iconic mid-century in West Hollywood, or a charming Spanish revival tucked into an East Side enclave, we find classic LA buildings with interesting architectural elements— and revive them.

By adding luxe, modern finishes and communal elements we bring these architectural gems back to their heyday, restoring their authentic character.

Open your eyes and see your reflection. This boutique collection of buildings in LA’s most enviable locations is a welcome sight.

Vive LA Apartments as Unique as You

Brand Concept:

Brand Personality:

It starts with that soul-stirring, your-life’s-about-to-change feeling when you walk in the door, “I love this place.” You immediately connected with the neighborhood. You noticed the building has that perfect blend of old Hollywood charm meets mid century cool. But it’s the details that capture you:

Architectural elements √ Epic location √ Cool landlord √ Great value √ Indie design √ Chilled out vibe √

Character. Quality. Value. This is it. Apartment kismet.

At ViveLA, we understand that for you, moving means movement. An opportunity to reinvent yourself. A chance to live your next lifestyle. To upgrade. To ride higher and faster than ever before.

ViveLA is where Hi Fi lifestyle meets Low Fi living. We offer special spaces for people to settle into, and for those who refuse to settle for less.

It’s time to get excited. This is your next chapter. That page? It’s turning.

It’s time to thrive.

It’s time to VIVE.

Vive LA Your Next Best Move

Core Values

Lead with DESIGN

It's all about the EXPERIENCE

Show RESPECT

COMMUNICATION is key

SERVICE goes without saying

At Vive LA, we’re obsessed with boutique design and architecture. With a keen eye for classic LA buildings, we revive their original style, keeping them cool and authentic.

Universal Selling Principles

CLASS A CHARACTER Not only do we seek out the most iconic LA properties, we cherish, preserve and enhance the historic details that make each building unique.

LOCATION: THE FIRST AMENITY

A BOUTIQUE HOTEL EXPERIENCE Loved your weekend at The Ace Palm Springs? So did we.

Vive LA believes you shouldn't give up that getaway feeling when you get back to the city. Vive LA creates homes to get away to.

TUNED INTO TECHNOLOGY Online services let our tenants schedule service appointments, pay rent and communicate through an online portal. We love to connect our tenants, creating a social circle for like-minded individuals.

Target Tenant

Target Tenant

Target Tenant

AKA the hustlers. They’re busy breaking into the industry by day and dishing out drinks at night. They are the players, the posers, the movers, the shakers. They’re the next big things.

Personality Traits ● Not cheap, but not super high end ● Early adopters ● Socially and culturally aware ● Freedom lovers

Lifestyle driven, these girls prefer easy conveniences and the efficiencies of apartment living. They’re the “I just Insta-carted 5 items from the grocery store.” types who value experience over products. Their time is valuable and convenience is their king. Too much adulting gets them down.

Personality Traits ● Prefer local, craft coffee over Starbucks ● Buy everything on Amazon ● Time-conscious ● Work in tech, entertainment, fashion and design

Target Tenant

For these folks, age is just a number. They’re latest concern? Where’s the latest ethnic eatery and what’s screening at The Vista. Critical thinkers, they are experientially focused, and indie oriented. For them, authenticity reigns supreme.

Personality Traits ● Art Appreciators ● Left leaning ● Self image of creativity ● More affluent and a bit older

You know the type. Dual Income/No Kids. Renters by choice, this set is smart and savvy. Ethnically diverse and educated, they desire to connect with the history of a space and place. They seek the culture they love and the conveniences they need.

Personality Traits ● Boutique shoppers ● Willing to spend on what’s important ● Down to earth ● Prefer dogs to children

Fact Sheet

Name:

Headquarters ViveLA / CityView 1901 Avenue of the Stars, Suite 1950 Los Angeles, CA 90067 (310) 566-8700

Building Count – 24 Unit Count – 1305 Unit Types – Studio - 4 bedroom Tech – Online application + tenant portal Common Amenities ● ● ● ● ● ● ●

Access Control Communal Areas (pools, fire pits, landscaped courtyards) On site laundry Covered parking Fitness Center Pet friendly On site Management

Name:

Highland Park

Koreatown

West Hollywood Violet on Virgil 160 & 136 S. Virgil Ave Los Angeles, CA 90004

Aiden on Ash 5515-5525 Ash Street Los Angeles, CA 90042

Hollywood

Echo Park Milo on Morton 1801-1825 Morton Ave Los Angeles, CA 90026

Silverlake Ethan on Evans 3804 Evans Los Angeles, CA 90027 Sienna on Sanborn 1026-1036 Sanborn Ave 1037 Hyperion Ave Los Angeles 90029

Virgil Village Blu on Burns 4221 Burns Avenue Los Angeles, CA 90029 Nash on Normal 4120 & 4124 Normal Avenue Los Angeles, CA 90029

Gracie on Gramercy 1836 N Gramercy Place Los Angeles, CA 90028 The Gershwin 5533 Hollywood Blvd Hollywood, CA 90028 Clover on Carlton 5643 Carlton Way Los Angeles, CA 90028 Hayden on Hollywood 7200 Hollywood Blvd Los Angeles, CA 90069

Thousand Oaks Rancho Serrano 1211-1292 Paseo Rancho Serrano Thousand Oaks, CA 91362

Beverly Hills Beverly Arnaz 467 S. Arnaz Drive Beverly Hills, CA 90048

Callie on Curson 1300-1308 N Curson Avenue Los Angeles, CA 90046 Chloe on Curson 1031 N. Curson Ave Los Angeles, CA 90046 Ollie on Ogden 939 Ogden Dr West Hollywood, CA 90046

West LA Beau on Bundy 1231 S Bundy Drive Los Angeles, CA 90025

Sherman Oaks Townhomes at Magnolia Woods 14625 Magnolia Blvd Sherman Oaks, CA 91403

Harper on Hayworth 7928 West Norton Ave West Hollywood, CA 90046 Nora on Norton 7976-7978 Norton Avenue 1205 N Hayworth Avenue West Hollywood, CA 90046 Sage on Sweetzer 1265 N. Sweetzer Ave Los Angeles, CA 90069 Dean on De Longpre 8450 De Longpre Avenue West Hollywood, CA 90069

Magnolia 14925 Magnolia Blvd Sherman Oaks, CA 91403

Encino Park Encino 4940 Paso Robles Encino, CA 91316

Peer Review 21

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Veritas (Umbrella Brand)

Veritas Investments manages a diverse portfolio of multifamily and mixed-use multifamily and retail properties that ranges from architecturally distinguished buildings in San Francisco’s most iconic neighborhoods to transit-oriented complexes within up-and-coming, emerging residential districts both in the City and in surrounding communities.

Building Brighter Futures

RentSF (Rentals)

With the largest collection of apartments in town, we specialize in updating classic buildings in choice locations. Your next home is where character meets state-of-the-art convenience.

Iconic Charm. Modern Living

GreenTree (Property Management)

Tone

At GreenTree, we put our Residents First. We take pride in our classic buildings and the people that live within them.

Live with Character. Live with GreenTree

Layered + confusing. Corporate. Common.

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Choose a life of luxury at The Chadwick Apartments and join our vibrant community near Hollywood. Our apartments in Koreatown, Los Angeles, CA, guarantee quick access to everywhere you need to go so you can be at the beach, near the Walk of Fame or up the mountains within minutes. Premier location, upscale comforts, and resort-inspired amenities are just some of the reasons why our residents love living here—and why we’re sure you will, too! Pets welcome.From the ocean-blue swimming pool to the palm trees, scenic views, and silky lounges, being pampered is second nature in our community. We’re no strangers to outdoor fun either—you’ll find basketball and tennis courts on-site, where you can spend hours mastering your shots. A business center, barbecue area, hot tub, pet park, and fitness center are also part of our amenity list. As for our floor plans, you can choose from a unique selection of studio, one, and two-bedroom units with fluid layouts. Coming home to our apartments with soothing interiors, softly filtered light, and high-end amenities is the perfect way to end your busy day. Freshly renovated, our homes boast high-quality construction and designs with lavish elements that make you feel welcome. The kitchens have all the high-tech appliances you need to freely experiment with different recipes, while the sun-soaked bedrooms feature large closets and plenty of storage room. Select units also come with private balconies where you can unwind, as well as striking city views.Our convenient location in Rampart Village seals the deal—we ensure proximity to a wealth of exquisite landmarks, gourmet restaurants, historic sites, and entertainment venues that will keep you hooked on the city’s electric nightlife. Want to experience all of this in person? Visit one of our Koreatown apartments today!

The Perfect Lifestyle. Modern living infused with energy.

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Luxury, lifestyle and location focused. Contemporary feel. Wordy with long paragraphs of text.

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Welcome to Bold LA. Spanning various neighborhoods in highly sought-after locations throughout Los Angeles, our comprehensive portfolio includes properties that will enrich the life you have envisioned for yourself We’ve got the goods

Sub-messaging

Find Your Fit Reimagined and newly renovated, each property offers spacious residences with sleek new ďŹ nishes, plenty of natural sunlight and is complete with a fresh suite of amenities. Upgrade your living status and live Bold LA style.

Tone

Inspiring. Cool. Modern. Exploratory. Image driven. Short, punchy copy. Stylish. Simple. Easy to understand and navigate.

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Universal Brand Naming Conventions

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No, located in New York Buildings each have their own name, website can be searched by neighborhood and units. The fact that each of the buildings are named (Birch, Cadillac, Auburn, etc) is confusing.

Kings & Queens Apartments offers an awesome variety of no-fee apartments for rent, including studio, 1 bedroom, 2 bedroom and 3 bedroom apartments in today's hottest neighborhoods throughout Brooklyn and Queens. We're everywhere you want to be: Long Island City, Astoria, Forest Hills, Park Slope, Rego Park, Woodside, Sunnyside, Bay Ridge, Clinton Hill, Sheepshead Bay, Gravesend, and more. You are sure to ďŹ nd your perfect new home among this selection of well-maintained apartments, with great ďŹ nishes, updated kitchens and bathrooms, renovated lobbies, and onsite staff that cares. Please browse through our availability and call us today to schedule your visit and receive more information. We look forward to your call!

Straight forward, to the point. Not a lot of personality or voice. Nice touch is features on different neighborhoods with POIs and why someone would want to live there.

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IT'S A LIFESTYLE NOT JUST A PLACE TO LIVE When you come to Factory Place, you become another member of this lively and charismatic neighborhood called the Arts District. Factory Place Arts Complex represents the pioneering spirit of the downtown renovation and revitalization movement and has developed into a creative campus where artists, entrepreneurs and creatives live, work, share and play. The eight structures that comprise the complex sprouted their roots back in the 1920s when the Arts District was the industrialized heart of downtown Los Angeles. The first of the renovations occurred in 1981 with the purchase of the first two buildings. That initial transformation of an old board-formed concrete building created a pioneer out of Factory Place, as the desire for such mixed-use space has only continued to grow in popularity. The campus has grown organically as surrounding structures became available. The campus today has completed a final acquisition phase with the easternmost building recently housing new and exciting retail and office tenants.

Progressive, artsy, urban. Mixed Use. Downtown/Arts District focused. Sense of history. Ideal for creatives. Positioned as a creative campus.

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Positioned in a sizzling section of DTLA (downtown Los Angeles, CA), Santee Court apartments make living a lofty lifestyle easy in a neighborhood where ample entertainment and cultural options surround you.

Choose from a unique selection of warehouse-style lofts in studio, 1-, and 2-bedroom layouts. Crowned by soaring 12 to 16-foot ceilings and grounded by sleek concrete floors, each residence offers expansive windows framing stunning views and inviting ample natural light, as well as a fully equipped kitchen, and your own private patio or balcony. Santee Court is a pet-friendly community with top-notch, resort-style amenities. Enjoy panoramic city views from our rooftop pool and spa area or game with friends on the basketball court or mini driving range. “See you at the top,” has never been truer. Our ground floor provides you a promenade, fitness center, shared workspace, and retail offerings, including Santee Court Market—all for your convenience.

Being minutes away from the Fashion District, you can easily fill your closets with “Best Dressed” outfits that suit every aspect of your social life be it dining, entertaining, or attending theater performances.

Take advantage of nearby DASH and Metro bus stops, Metro Rail lines, and Union Station. Accessible freeways are I-5, 110, 60, and 101. All options lead to work and play.

Tone

Doesn’t have an independent website. Warehouse style lofts sell themselves. Not a lot of branding.

Corporate feel doesn’t match the creative vibe of the spaces and location.