FH Vision 2026 sample

VISION 2026

OUR VISION

A Letter from Tushar

MISSION VISION STRATEGY

A BRIGHT FUTURE AHEAD

Our future is incredibly exciting. Within 5 years, Flyhomes will be known as the most beloved brand in the residential real estate space, providing home buyers and sellers with the absolute best experience. As we collectively work to make our 5-Year Vision a reality, this book is designed to be an indispensable resource for you.

Why we’re providing this book

It’s designed to provide an inspiring vision for Flyhomes, help you understand our strategy in greater detail, and see the importance of a commitment to our mission and our values in achieving success. Embracing what’s found herein will help you to be more focused and more impactful, and bring you a greater sense of joy and accomplishment in your work.

What to do with it

Reference it, review it, think about it as you create your own goals. If you are a people leader, this guide serves as your playbook for leading to our vision and strategy. It’s critical for you to understand it deeply and to be able to teach others about it.

How to make it yours

Add notes, highlight what inspires you most, add your own callouts, and discuss it with others at the company.

Remember, our mission informs our vision. Our vision informs our strategy, and our strategy makes clear where we’ll play and how we’ll win and, as important, what we won’t do.

Tushar Garg Co-founder and CEO, Flyhomes

OUR NAME

Flyhomes origin

The “Fly” in Flyhomes has two meanings, each deeply connected to our mission, vision, and strategy.

First, it indicates speed in how we operate for our clients. It is reflected in our responsiveness to clients, in how we work and organize, and in our deeply instilled bias for action.

And with Flyhomes, clients can also move faster than with anyone else – they can win a home with fewer offers, sell a home faster, etc.

Second, it indicates the feeling we create for our clients throughout every Flyhomes experience. They should feel like they are flying over the inherent stress of home buying or selling.

+ Indicates speed in how we operate for our clients

+ Indicates the feeling we create for our clients

OUR MISSION

People, not properties

At Flyhomes, we have always said that our focus is on people, not properties. That is because buying or selling a home, especially when it is one’s primary home, is a deeply emotional human experience. It’s aspirational. It involves leaving behind memories and exploring new beginnings. When someone tours a potential new home, they are not just thinking about the standard listing details: 3 bedrooms, 2 baths, square footage, wood flooring, etc. They’re dreaming: this will be my child’s bedroom; we’ll make this room the nursery when we have another child; this will be the work-from-home room; my parents can stay in this room when they visit; we can host Thanksgiving in this dining room; and on and on.

At the same time, buying or selling a home is also an inherently stressful and fear-inducing experience. It involves immense uncertainty and vulnerability relating to one of the most basic human needs: shelter. It is also generally the largest transaction of a person’s life, and so many things can go wrong.

They could miss something and get stuck with a bad house. The deal could fall apart and they could lose tens of thousands of dollars in earnest money.

Or they could lose the house they loved and along with it all the emotional dreams they’ve created about their future living there.

On top of this stress, the industry as it functions today often adds stress rather than alleviating it. The whole process is confusing and lacks transparency. There are rampant conflicts of interest and no holistic solutions people can trust for a consistent experience. The ecosystem is fragmented, with multiple parties extracting value from the home buyer or seller. And the playing field is far from level, with ordinary people struggling to compete with investors and others who have more resources.

This is a tragic contradiction – that an already stressful experience is often made more so by the industry that facilitates it. With one’s finances and dreams of their future life on the line, it is no wonder that clients often have visceral negative reactions when something doesn’t go smoothly. The stakes are high for them, so the stakes are high for us at Flyhomes to deliver an amazing experience. Not just a good experience. A consistently amazing experience. The world’s best home buying and selling experience

Defining the word “best”

The word best is subjective, so we need to define what we mean. At Flyhomes, we define the best experience as one that balances the dual objectives of reducing stress from an inherently stressful experience, while also delivering the most value We want every client to come away from a Flyhomes experience feeling like we helped them “fly” over the normal stress of buying or selling a home. We aim to take moments where clients would expect to experience stress and convert them into unexpected moments of delight. We also look for every opportunity to create incredible value for our clients through technology and vertical integration, as well as by leveraging our scale for their benefit and providing offerings that give them an advantage over others.

We are not a discount company. We seek ways to deliver value rather than discounts. We know our clients buy or sell a home very infrequently (generally only once every several years), and they rely on us to help them make good decisions. So we will never tempt them to make poor decisions or take unnecessary risks by offering them discounts that may actually work against them.

Some potential clients will define best in ways that do not align with the Flyhomes definition. For example, people in the “high-end luxury” segment may describe the best experience as completely white-glove, without regard for the cost. People in the “discount” segment on the other hand may describe the best experience as the cheapest, even if that means significantly more stress and the high risk of losing much

more money than they might save.

We believe that each of these client segments is relatively small, together maybe 10-15% of the U.S. market. Neither is our target segment at Flyhomes—we target the other 85-90% of the market.

We recognize and are comfortable with the fact that there are clients for whom Flyhomes does not provide the best experience (as they would define it). We believe the Flyhomes definition of the best experience appeals to the largest segment of home buyers and sellers.

Delivering the world’s best home buying and selling experience is a lofty and bold mission. It is a source of endless motivation at Flyhomes, because our work will never be done – the experience we create for our clients can always get better.

AT FLYHOMES, WE DEFINE THE BEST EXPERIENCE AS ONE THAT BALANCES THE DUAL OBJECTIVES OF REDUCING STRESS FROM AN INHERENTLY STRESSFUL EXPERIENCE, WHILE ALSO DELIVERING THE MOST VALUE.

OUR BRAND

Innovative leader in the industy

Flyhomes is a broadly admired and trusted brand We’re known by consumers nationally although we are still rolling out to new markets. Our brand has emotional resonance with consumers because we have attached it to the positive emotions around buying and selling a home, while mitigating the negative emotions often associated with the experience. Team members are proud to call themselves Flyhomies, and our partners are proud to be associated with our brand.

We are the clear leader of a new type of vertically integrated PropTech/FinTech company that helps home buyers and sellers navigate the journey, end to end. Consumers now recognize a clear difference in working with Flyhomes as compared with traditional real estate companies or any of our PropTech/FinTech competitors.

We continue to lead the industry in financial innovation Multiple companies now offer cash offers and buy-before-you-sell programs. Some, including Flyhomes, make these offerings available such that any agent can offer them to their clients. As a result, these financial innovations we invented are starting to feel ubiquitous. We are beginning to see our long-time vision of “every offer being a cash offer” come to fruition. Flyhomes offers these core services with the smoothest experience and at the lowest cost. We have invented and launched additional financial products and continue to be the market leader in financial innovation.

Flyhomes is known for the holistic, consistently amazing experience we provide to clients, not just for our financial innovations. We deliver so much value that once a person

understands what we offer, it feels objectively irrational to work with anyone else Our service lines (brokerage, mortgage, closing, etc.) are designed to work best together as an integrated experience. Using them all together has clear advantages for our clients, both in overall value as well as in the smoothness of the experience. These advantages are so clear and real that it’s a no-brainer for most clients to use all the Flyhomes services they can in a given transaction. We are leveraging our scale to deliver value that no individual or team of agents could ever provide.

Our clients are roughly evenly split between buyers and sellers

Most of our clients in the past year both bought and sold with us.

A large number of these double transactions involved long-distance

moves, often across state lines. Flyhomes is thriving and delivering amazing client experiences in both seller’s markets and buyer’s markets.

Our clients love our mission, our team, and their experience with us

We maintain a minimum NPS of 75 across all our service lines. We are increasingly becoming a relationship company rather than a transaction company. We systematically identify and address sources of stress associated with aspects of moving that lie outside of the transaction itself. Some of this we accomplish through partnerships by leveraging our scale and passing the value on to our clients. After using any Flyhomes service for the first time, clients feel like they have become a member of an exclusive Flyhomes family, as the benefits of working with us extend well beyond the initial transaction into the broader homeownership journey. We now help clients understand how to manage their homes, fielding ongoing questions and providing vetted service provider referrals. We help them see and realize the vision of their long-term homeownership journey, whether it may involve future refinancing, moving to a new home, buying investment properties, or simply remaining in and managing their current home for the long-term. We make homeownership less daunting through ongoing education and support.

We serve an increasingly diverse range of clients. We have learned to tap into local communities around social affinities like native languages

and cultures. We are meeting clients where they are and communicating with them in the ways that make them feel most comfortable and secure. We have developed ways to bring our offerings to underserved communities, leveling the playing field to unlock the benefits of homeownership for them. Clients from a wide array of backgrounds all have a feeling of belonging at Flyhomes. Our marketing efforts become more efficient every year, and we are experts at reaching our target client segments through a diverse set of channels. Across all our markets at varying stages of maturity, an increasing proportion of our clients come from referrals and repeats because we consistently deliver on our brand promise. Because clients continue to feel a part of the Flyhomes family long after their last transaction with us, they continue to refer their friends and family to us for years. In addition to referrals and repeats, a large number of new clients come to us directly as a result of our growing brand awareness. One of the keys to our marketing success is our ability to clearly educate the market of the superior value we provide through clear and compelling storytelling.

Our client-facing technology is both aesthetically beautiful and functionally efficient providing experiences that fully align with the Flyhomes brand. We strike a balance between digitized / automated experiences and maintaining a human touch. Clients can use our technology to be as self-serve or as hands-on with our teams as they would like to be—

we don’t force them into one path or another. Digital communication with our teams is all captured within our product, and we are lightning fast in our responsiveness to clients. Clients feel secure in knowing through our product exactly where they are in the process at all times. Our technology creates the best integrated experience across the whole home buying and selling journey. After a transaction with Flyhomes, our app continues to be an essential tool that remains installed on our clients’ phones. There they can find all their critical documents and records about their home, and they also find ongoing help in managing and maintaining their home and many other things related to their homeownership journey. Clients continue to engage with Flyhomes through our tech platform, whether it be to ask questions of our research team, to pay their mortgage or insurance, to send referrals to us, or to experience periodic delightful moments that we arrange for past clients.

We are operationally disciplined. Our board and external stakeholders have high confidence in our ability to execute a well-crafted strategy to deliver results they can count on.

Our strong operational muscles allow us to quickly adapt to the pace of change in our space, staying ahead of our clients’ evolving needs. Insights from our clients clearly direct us where to invest to get the best return and deliver the most value to them. As a company, we are experienced at efficiently making sound decisions and delivering on projects on time and on budget.