BRAND PLAYBOOK
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COLORS
ICONS
SQUARE LOGO
HORIZONTAL LOGO
CIRCLE LOGO
FONTS
NORTH POLE Headers
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Modena Sans subheading
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Garamond Bold Body
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THE BRAND
Rural Provisions is a jewelry and photography brand that creates custom pieces for their customers as well as capturing their most important moments.
At this time the brand is mainly online and in person for photography jobs. In the future, Sophia wants to create a brick and mortar store to increase touch points with clients.
Rural Provisions needs to focus on creating an environment where the returning and potential client wants to engage. This can be done through Facebook Lives, Reels, showcasing product and promoting events where Rural Provision will be attending in a professional role.
BRAND NOUNS
Bold - Stand Out - Unique Timeless -
THE FUTURE
In person events and the physical store should lean into the Western BoHo vibes and have seating options, complementary coffee station, cow hide and vintage rugs throughout. Sophia should create in house mini sessions with the same vibe and showcase the jewelry in a way that will appeal to the mostly women clientele.
Rural Provisions should also begin the groundwork to have make your own jewelry events, photography mini shoots in house, hosting events for the husbands/boyfriends of their target clients to make it easy for the guys to purchase gifts. One event per month should be a good starting point spread out over the make your own, mini shoots and in house events.
GRAPHICS
Graphics should be kept clean with brand color backgrounds and a clear call to action in white. Utilize the photography side of the business to make sure the photos are fresh and very high quality. Focus on engaging your clients in a way that makes them continue to come back for more.
Jeffries Sales Marketing looks forward to working with Rural Provisions in their future marketing and branding initiatives. I offer full service consulting, design for all print and digital products, and physical product sourcing. Give me a call if you need anything in the future.
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