C O M P A R A T I V E M A R K E T A N A L Y S I S 455 Vallejo Street, Unit 302/502 Joske Thompson Global Real Estate Advisor, CIPS, FIABCI | DRE 00843865 joske.thompson@compass.com 4156082233
Subject property San Francisco, CA 94133 455 Vallejo St, Unit 302/502 Bedrooms 1 Baths 1 Square Feet 825 HOA FeesYear Built 1973 LISTING DESCRIPTION TRANSACTION INFORMATION Original Listing PriceLast Asking PriceClosing PricePPSFListed DateContract DateSold DateDOM - Days on Market -
Location of comparables
Jul 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 1 382 Green Street, Unit 5 ACTIVE 1 1 462 $795,000 $1,721 4 2 455 Vallejo Street, Unit 207 ACTIVE 1 1 825 $869,000 $1,053 37 3 1448 Kearny Street ACTIVE 1 794 $850,000 $1,071 5 4 1246 Montgomery Street SOLD 1 1 555 $690,000 $1,243 9 5 454 Lombard Street, Unit 9 SOLD 1 1 700 $799,000 $1,141 15 6 77 Castle Street SOLD 2 1 737 $938,000 $1,273 53 7 455 Vallejo Street, Unit C SOLD 1 1 825 $1,050,000 $1,273 36 8 402 Vallejo Street SOLD 2 1 836 $1,100,000 $1,316 38 1 2 3 4 5 6 8 9 10 11 12 13 Map data ©2023 Google Report a map error
Location of comparables
Jul 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 9 1148 Montgomery Street, Unit B SOLD 2 2 984 $785,000 $798 128 10 21 Alta Street, Unit D SOLD 1 1.5 $785,000 30 11 377 Green Street SOLD 1 1 795 $894,500 $1,125 8 12 44 San Antonio Place, Unit 44 SOLD 2 1 1020 $1,254,000 $1,229 34 13 32 Prescott Court PENDING 2 2 $1,250,000 126
Side-by-Side Comparison Jul 10, 2023 ADDRESS SUBJECT 455 Vallejo St #302/502, San Francisco, CA 94133 COMP #1 382 Green St, Unit 5, San Francisco, CA 94133 COMP #2 455 Vallejo St, Unit 207, San Francisco, CA 94133 COMP #3 1448 Kearny St, San Francisco, CA 94133 STATUS - ACTIVE ACTIVE ACTIVE BEDROOMS 1 1 1 Studio BATHS 1 1 1 1 SQUARE FEET 825 462 825 794 PPSF - $1,721 $1,053 $1,071 ORIGINAL LISTING PRICE - $795,000 $950,000 $850,000 LAST ASKING PRICE - $795,000 $869,000 $850,000 CLOSING PRICE - - -HOA FEES - $289 / Mo $695 / MoCONDO/CO-OP FEES - - -TAXES - - -LISTED DATE - Jul 05, 2023 Jun 02, 2023 Jul 04, 2023
Side-by-Side Comparison Jul 10, 2023 ADDRESS SUBJECT 455 Vallejo St #302/502, San Francisco, CA 94133 COMP #1 382 Green St, Unit 5, San Francisco, CA 94133 COMP #2 455 Vallejo St, Unit 207, San Francisco, CA 94133 COMP #3 1448 Kearny St, San Francisco, CA 94133 CONTRACT DATE - - -SOLD DATE- -DOM - DAYS ON MARKET - 4 37 5 LOT SIZE - - - 798 SF / 0.02 AC PROPERTY TYPE Condo Condo Condo Single Family YEAR BUILT 1973 1906 1973 1906
Side-by-Side Comparison Jul 10, 2023 ADDRESS SUBJECT 455 Vallejo St #302/502, San Francisco, CA 94133 COMP #4 1246 Montgomery St, San Francisco, CA 94133 COMP #5 454 Lombard St, Unit 9, San Francisco, CA 94133 COMP #6 77 Castle St, San Francisco, CA 94133 STATUS - CLOSED CLOSED CLOSED BEDROOMS 1 1 1 2 BATHS 1 1 1 1 SQUARE FEET 825 555 700 737 PPSF - $1,243 $1,141 $1,273 ORIGINAL LISTING PRICE - $650,000 $799,000 $998,000 LAST ASKING PRICE - $650,000 $799,000 $948,000 CLOSING PRICE - $690,000 $799,000 $938,000 HOA FEES - $220 / Mo $816 / Mo $310 / Mo CONDO/CO-OP FEES - - -TAXES - - -LISTED DATE - Jan 09, 2023 Apr 13, 2023 Jan 12, 2023
Side-by-Side Comparison Jul 10, 2023 ADDRESS SUBJECT 455 Vallejo St #302/502, San Francisco, CA 94133 COMP #4 1246 Montgomery St, San Francisco, CA 94133 COMP #5 454 Lombard St, Unit 9, San Francisco, CA 94133 COMP #6 77 Castle St, San Francisco, CA 94133 CONTRACT DATE - Jan 18, 2023 Apr 28, 2023 Mar 06, 2023 SOLD DATE - Jan 28, 2023 May 30, 2023 Mar 31, 2023 DOM - DAYS ON MARKET - 9 15 53 LOT SIZE - - -PROPERTY TYPE Condo Condo Condo Condo YEAR BUILT 1973 1995 1974 1914
Side-by-Side Comparison Jul 10, 2023 ADDRESS SUBJECT 455 Vallejo St #302/502, San Francisco, CA 94133 COMP #7 455 Vallejo St, Unit C, San Francisco, CA 94133 COMP #8 402 Vallejo St, San Francisco, CA 94133 COMP #9 1148 Montgomery St, Unit B, San Francisco, CA 94133 STATUS - CLOSED CLOSED CLOSED BEDROOMS 1 1 2 2 BATHS 1 1 1 2 SQUARE FEET 825 825 836 984 PPSF - $1,273 $1,316 $798 ORIGINAL LISTING PRICE - $998,000 $1,049,000 $895,000 LAST ASKING PRICE - $998,000 $1,049,000 $849,000 CLOSING PRICE - $1,050,000 $1,100,000 $785,000 HOA FEES - $755 / Mo $230 / Mo $653 / Mo CONDO/CO-OP FEES - - -TAXES - - -LISTED DATE - Feb 17, 2023 Apr 28, 2023 Nov 10, 2022
Side-by-Side Comparison Jul 10, 2023 ADDRESS SUBJECT 455 Vallejo St #302/502, San Francisco, CA 94133 COMP #7 455 Vallejo St, Unit C, San Francisco, CA 94133 COMP #8 402 Vallejo St, San Francisco, CA 94133 COMP #9 1148 Montgomery St, Unit B, San Francisco, CA 94133 CONTRACT DATE - Mar 25, 2023 Jun 05, 2023 Feb 22, 2023 SOLD DATE - Mar 31, 2023 Jun 06, 2023 Mar 09, 2023 DOM - DAYS ON MARKET - 36 38 100 LOT SIZE - - -PROPERTY TYPE Condo Condo Condo Co-op YEAR BUILT 1973 1973 1912 1906
Side-by-Side Comparison Jul 10, 2023 ADDRESS SUBJECT 455 Vallejo St #302/502, San Francisco, CA 94133 COMP #10 21 Alta St, Unit D, San Francisco, CA 94133 COMP #11 377 Green St, San Francisco, CA 94133 COMP #12 44 San Antonio Pl, Unit 44, San Francisco, CA 94133 STATUS - CLOSED CLOSED CLOSED BEDROOMS 1 1 1 2 BATHS 1 1.5 1 1 SQUARE FEET 825 - 795 1,020 PPSF - - $1,125 $1,229 ORIGINAL LISTING PRICE - $799,000 $899,000 $1,149,000 LAST ASKING PRICE - $799,000 $899,000 $1,149,000 CLOSING PRICE - $785,000 $894,500 $1,254,000 HOA FEES - $327 / Mo $474 / Mo $250 / Mo CONDO/CO-OP FEES - - -TAXES - - -LISTED DATE - Apr 26, 2023 Jan 18, 2023 Mar 24, 2023
Side-by-Side Comparison Jul 10, 2023 ADDRESS SUBJECT 455 Vallejo St #302/502, San Francisco, CA 94133 COMP #10 21 Alta St, Unit D, San Francisco, CA 94133 COMP #11 377 Green St, San Francisco, CA 94133 COMP #12 44 San Antonio Pl, Unit 44, San Francisco, CA 94133 CONTRACT DATE - May 26, 2023 Jan 26, 2023 Apr 27, 2023 SOLD DATE - Jun 07, 2023 Feb 10, 2023 May 05, 2023 DOM - DAYS ON MARKET - 30 8 34 LOT SIZE - - -PROPERTY TYPE Condo Co-op, TCLA Co-op Co-op YEAR BUILT 1973 - 1908 1955
TAXES - -
LISTED DATE - Mar 03, 2023
Jul 10, 2023
SUBJECT 455 Vallejo St #302/502, San Francisco, CA 94133
32 Prescott Ct, San Francisco, CA 94133 STATUSCONTINGENT - NO SH ... [1] BEDROOMS 1 2 BATHS 1 2 SQUARE FEET 825PPSF -ORIGINAL LISTING PRICE - $1,395,000 LAST ASKING PRICE - $1,250,000 CLOSING PRICE - -
FEES
Side-by-Side Comparison
ADDRESS
COMP #13
HOA
- $423 / Mo
CONDO/CO-OP FEES - -
[1] Contingent
Show
- No
ADDRESS SUBJECT
455 Vallejo St #302/502, San Francisco, CA 94133
COMP #13
32 Prescott Ct, San Francisco, CA 94133
CONTRACT DATE - Jul 06, 2023
SOLD DATE-
Jul 10, 2023
Side-by-Side Comparison
- DAYS ON MARKET
LOT SIZE - -
TYPE Condo Condo YEAR BUILT 1973 -
DOM
- 126
PROPERTY
Comparable property #1
San Francisco, CA 94133 382 Green St, Unit 5 Bedrooms 1 Baths 1 Square Feet 462 HOA Fees $289 / Mo Year Built 1906 TRANSACTION INFORMATION Original Listing Price $795,000 Last Asking Price $795,000 Closing PricePPSF $1,721 Listed Date Jul 05, 2023 Contract DateSold DateDOM - Days on Market 4 ACTIVE
Comparable property #1
382 Green St, Unit 5
Comparable property #2
Francisco, CA 94133 455 Vallejo St, Unit 207 Bedrooms 1 Baths 1 Square Feet 825 HOA Fees $695 / Mo Year Built 1973
INFORMATION Original Listing Price $950,000 Last Asking Price $869,000 Closing PricePPSF $1,053 Listed Date Jun 02, 2023 Contract DateSold DateDOM - Days on Market 37 ACTIVE
San
TRANSACTION
Comparable property #2
455 Vallejo St, Unit 207
property #3
Kearny St Bedrooms Studio Baths 1 Square Feet 794 HOA FeesYear Built 1906 TRANSACTION INFORMATION Original Listing Price $850,000 Last Asking Price $850,000 Closing PricePPSF $1,071 Listed Date Jul 04, 2023 Contract DateSold DateDOM - Days on Market 5 ACTIVE
Comparable
San Francisco, CA 94133 1448
Comparable property #3
1448 Kearny St
Comparable property #4
TRANSACTION INFORMATION
Original Listing Price
Last Asking Price
Closing Price
PPSF $1,243
Listed Date Jan 09, 2023
Contract Date Jan 18, 2023
Sold Date Jan 28, 2023
DOM - Days on Market 9
St Bedrooms 1 Baths 1 Square Feet 555 HOA Fees $220 / Mo Year Built 1995
San Francisco, CA 94133 1246 Montgomery
$650,000
$650,000
$690,000
SOLD
property #4
Comparable
1246 Montgomery St
Comparable property #5
San Francisco, CA 94133 454
TRANSACTION INFORMATION
Original Listing Price $799,000
Last Asking Price $799,000
Closing Price $799,000
PPSF $1,141
Listed Date Apr 13, 2023
Contract Date Apr 28, 2023
Sold Date May 30, 2023
DOM - Days on Market 15
Lombard St, Unit 9 Bedrooms 1 Baths 1 Square Feet 700 HOA Fees $816 / Mo Year Built 1974
SOLD
Comparable property #5
454 Lombard St, Unit 9
Comparable property #6
San Francisco, CA 94133
77 Castle St
TRANSACTION INFORMATION
Original Listing Price
Last Asking Price
Closing Price
PPSF $1,273
Listed Date Jan 12, 2023
Contract Date Mar 06, 2023
Sold Date Mar 31, 2023
DOM - Days on Market 53
Bedrooms 2 Baths 1 Square Feet 737 HOA Fees $310 / Mo Year Built 1914
$998,000
$948,000
$938,000
SOLD
Comparable property #6
Castle St
77
Comparable property #7
PPSF
Listed Date Feb 17, 2023
Contract Date Mar 25, 2023
Sold Date Mar 31, 2023
DOM
455 Vallejo St, Unit C Bedrooms 1 Baths 1 Square Feet 825 HOA Fees $755 / Mo Year Built 1973
San Francisco, CA 94133
$998,000
TRANSACTION INFORMATION Original Listing Price
$998,000
$1,050,000
Last Asking Price
Closing Price
$1,273
36 SOLD
- Days on Market
Comparable property #7
455 Vallejo St, Unit C
Comparable property #8
San Francisco, CA 94133
TRANSACTION INFORMATION
Original Listing Price
Last Asking Price $1,049,000
Closing Price $1,100,000
PPSF $1,316
Listed Date Apr 28, 2023
Contract Date Jun 05, 2023
Sold Date Jun 06, 2023
DOM - Days on Market 38
Bedrooms 2 Baths 1 Square Feet 836 HOA Fees $230 / Mo Year Built 1912
402 Vallejo St
$1,049,000
SOLD
402 Vallejo St
Comparable property #8
Comparable property #9
San Francisco, CA 94133
1148
TRANSACTION INFORMATION
Last Asking Price
PPSF
Listed Date Nov 10, 2022
Contract Date Feb 22, 2023
Sold Date Mar 09, 2023
DOM - Days on Market 100
Montgomery St,
Bedrooms 2 Baths 2 Square Feet 984 HOA Fees $653 / Mo Year Built 1906
Unit B
$895,000
Original Listing Price
$849,000
$785,000
Closing Price
$798
SOLD
Comparable property #9
1148 Montgomery St, Unit B
Comparable property #10
San Francisco, CA 94133
21 Alta St, Unit D
TRANSACTION INFORMATION
Original Listing Price
$799,000
Last Asking Price
$799,000
Closing Price
$785,000
PPSF -
Listed Date
Apr 26, 2023
Contract Date
May 26, 2023
Sold Date
Jun 07, 2023
DOM - Days on Market 30
Bedrooms 1 Baths 1.5 Square FeetHOA Fees $327 / Mo Year Built -
SOLD
Comparable property #10
21 Alta St, Unit D
Comparable property #11
San Francisco, CA 94133
377 Green St
TRANSACTION INFORMATION
PPSF
Listed Date Jan 18, 2023
Contract Date Jan 26, 2023
Sold Date Feb 10, 2023
DOM
Bedrooms 1 Baths 1 Square Feet 795 HOA Fees $474 / Mo Year Built 1908
$899,000
Original Listing Price
$899,000
$894,500
Last Asking Price
Closing Price
$1,125
SOLD
- Days on Market 8
Comparable property #11
Green St
377
Comparable property #12
San Francisco, CA 94133
44 San Antonio Pl, Unit 44
TRANSACTION INFORMATION
Original Listing Price $1,149,000
Last Asking Price $1,149,000
Closing Price $1,254,000
PPSF $1,229
Listed Date Mar 24, 2023
Contract Date Apr 27, 2023
Sold Date May 05, 2023
DOM - Days on Market 34
Bedrooms 2 Baths 1 Square Feet 1,020 HOA Fees $250 / Mo Year Built 1955
SOLD
Comparable property #12
44 San Antonio Pl, Unit 44
Comparable property #13
San Francisco, CA 94133
32 Prescott Ct
TRANSACTION INFORMATION
Original Listing Price
$1,395,000
Last Asking Price
$1,250,000
Closing Price -
PPSF -
Listed Date Mar 03, 2023
Contract Date Jul 06, 2023
Sold Date -
DOM - Days on Market 126
Bedrooms 2 Baths 2 Square FeetHOA Fees $423 / Mo Year Built -
- NO SHOW
CONTINGENT
#13 32 Prescott Ct
Comparable property
Status comparison Jul 10, 2023
Active listings
Pending listings
Sold listings
ADDRESS BEDS BATHS SQFT LOT ORIGINAL LISTING LAST ASKING CLOSING PPSF HOA FEES LISTED CONTRACT SOLD DOM 382 Green Street, Unit 5 1 1 462 - $795,000 $795,000 - $1,721 $289 / Mo Jul 05, 2023 - - 4 455 Vallejo Street, Unit 207 1 1 825 - $950,000 $869,000 - $1,053 $695 / Mo Jun 02, 2023 - - 37 1448 Kearny Street Studio 1 794 798 $850,000 $850,000 - $1,071 - Jul 04, 2023 - - 5
ADDRESS BEDS BATHS SQFT LOT ORIGINAL LISTING LAST ASKING CLOSING PPSF HOA FEES LISTED CONTRACT SOLD DOM 32 Prescott Court 2 2 - - $1,395,000 $1,250,000 - - $423 / Mo Mar 03, 2023 Jul 06, 2023 - 126
ADDRESS BEDS BATHS SQFT LOT ORIGINAL LISTING LAST ASKING CLOSING PPSF HOA FEES LISTED CONTRACT SOLD DOM 1246 Montgomery Street 1 1 555 - $650,000 $650,000 $690,000 $1,243 $220 / Mo Jan 09, 2023 Jan 18, 2023 Jan 28, 2023 9 454 Lombard Street, Unit 9 1 1 700 - $799,000 $799,000 $799,000 $1,141 $816 / Mo Apr 13, 2023 Apr 28, 2023 May 30, 2023 15
Status comparison Jul 10, 2023
77 Castle Street 2 1 737 - $998,000 $948,000 $938,000 $1,273 $310 / Mo Jan 12, 2023 Mar 06, 2023 Mar 31, 2023 53 455 Vallejo Street, Unit C 1 1 825 - $998,000 $998,000 $1,050,000 $1,273 $755 / Mo Feb 17, 2023 Mar 25, 2023 Mar 31, 2023 36 402 Vallejo Street 2 1 836 - $1,049,000 $1,049,000 $1,100,000 $1,316 $230 / Mo Apr 28, 2023 Jun 05, 2023 Jun 06, 2023 38 1148 Montgomery Street, Unit B 2 2 984 - $895,000 $849,000 $785,000 $798 $653 / Mo Nov 10, 2022 Feb 22, 2023 Mar 09, 2023 100 21 Alta Street, Unit D 1 1.5 - - $799,000 $799,000 $785,000 - $327 / Mo Apr 26, 2023 May 26, 2023 Jun 07, 2023 30 377 Green Street 1 1 795 - $899,000 $899,000 $894,500 $1,125 $474 / Mo Jan 18, 2023 Jan 26, 2023 Feb 10, 2023 8 44 San Antonio Place, Unit 44 2 1 1,020 - $1,149,000 $1,149,000 $1,254,000 $1,229 $250 / Mo Mar 24, 2023 Apr 27, 2023 May 05, 2023 34
Price
size Jul 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 1 382 Green Street, Unit 5 ACTIVE 1 1 462 $795,000 $1,721 4 2 455 Vallejo Street, Unit 207 ACTIVE 1 1 825 $869,000 $1,053 37 3 1448 Kearny Street ACTIVE 1 794 $850,000 $1,071 5 4 1246 Montgomery Street SOLD 1 1 555 $690,000 $1,243 9 5 454 Lombard Street, Unit 9 SOLD 1 1 700 $799,000 $1,141 15 6 77 Castle Street SOLD 2 1 737 $938,000 $1,273 53 7 455 Vallejo Street, Unit C SOLD 1 1 825 $1,050,000 $1,273 36 8 402 Vallejo Street SOLD 2 1 836 $1,100,000 $1,316 38 1 2 3 4 5 6 7 8 9 11 12 396 535 675 814 953 1,092 Square Feet $634K $770K $907K $1.04M $118M $1.32M P r i c e
&
Price & size Jul 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 9 1148 Montgomery Street, Unit B SOLD 2 2 984 $785,000 $798 128 11 377 Green Street SOLD 1 1 795 $894,500 $1,125 8 12 44 San Antonio Place, Unit 44 SOLD 2 1 1020 $1,254,000 $1,229 34
Price & days on market
Jul 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 1 382 Green Street, Unit 5 ACTIVE 1 1 462 $795,000 $1,721 4 2 455 Vallejo Street, Unit 207 ACTIVE 1 1 825 $869,000 $1,053 37 3 1448 Kearny Street ACTIVE 1 794 $850,000 $1,071 5 4 1246 Montgomery Street SOLD 1 1 555 $690,000 $1,243 9 5 454 Lombard Street, Unit 9 SOLD 1 1 700 $799,000 $1,141 15 6 77 Castle Street SOLD 2 1 737 $938,000 $1,273 53 7 455 Vallejo Street, Unit C SOLD 1 1 825 $1,050,000 $1,273 36 8 402 Vallejo Street SOLD 2 1 836 $1,100,000 $1,316 38 1 2 3 4 5 6 7 8 9 10 11 12 13 0 30 60 90 121 151 Days on Market $634K $770K $907K $1.04M $118M $1.32M P r i c e
Price & days on market
Jul 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 9 1148 Montgomery Street, Unit B SOLD 2 2 984 $785,000 $798 128 10 21 Alta Street, Unit D SOLD 1 1.5 $785,000 30 11 377 Green Street SOLD 1 1 795 $894,500 $1,125 8 12 44 San Antonio Place, Unit 44 SOLD 2 1 1020 $1,254,000 $1,229 34 13 32 Prescott Court PENDING 2 2 $1,250,000 126
Listing averages Jul 10, 2023 Bed 1.308 Bath 1.192 SqFt 776 Lot Size 61 SqFt Price $927,654 DOM 38 $/SqFt $1,204 Lowest $690,000 Average $927,654 Highest $1,254,000 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 1 382 Green Street, Unit 5 ACTIVE 1 1 462 $795,000 $1,721 4 2 455 Vallejo Street, Unit 207 ACTIVE 1 1 825 $869,000 $1,053 37 3 1448 Kearny Street ACTIVE 1 794 $850,000 $1,071 5 4 1246 Montgomery Street SOLD 1 1 555 $690,000 $1,243 9 5 454 Lombard Street, Unit 9 SOLD 1 1 700 $799,000 $1,141 15 6 77 Castle Street SOLD 2 1 737 $938,000 $1,273 53 7 455 Vallejo Street, Unit C SOLD 1 1 825 $1,050,000 $1,273 36 8 402 Vallejo Street SOLD 2 1 836 $1,100,000 $1,316 38 4 91015 3 Median: $869,000 2 11 6 7 8 1312
Listing averages Jul 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 9 1148 Montgomery Street, Unit B SOLD 2 2 984 $785,000 $798 128 10 21 Alta Street, Unit D SOLD 1 1.5 $785,000 30 11 377 Green Street SOLD 1 1 795 $894,500 $1,125 8 12 44 San Antonio Place, Unit 44 SOLD 2 1 1020 $1,254,000 $1,229 34 13 32 Prescott Court PENDING 2 2 $1,250,000 126
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sales volume in the Bay Area in 2022. Sotheby’s* 4.7% Keller Williams* 6.7% Coldwell Banker* 9.4% Compass* 19.9% 2022 Top 4 Brokerages Percentage Market Share *2022 transaction-side residential sales reported to Bay Area MLS Associations by 12/15/22, per Broker Metrics. Based on top 1000 ranked offices/brokerages. Analysis made in good faith with the data available. Not all sales are reported to MLS. Rounded to the nearest tenth of a percent.
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*2022 transaction-side, dollar-volume residential and 2-4 unit sales reported to NorCal MLS Alliance by 12/15/22, per Broker Metrics. Analysis made in good faith. Not all sales are reported to MLS. By brokerage/brand Compass* 36.5%
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15
$10M+ Sales in San Francisco in 2022*
**2022 transaction-side, dollar-volume residential property sales reported to Bay Area MLS Association by 12/15/22, per Broker Metrics. Analysis made in good faith with data available. Not all sales are reported to MLS. Rounded to the nearest tenth of a percentage. By brokerage/brand.
Percentage
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LET'S TAKE A LOOK AT OUR PLAN TO SELL YOUR HOME
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
1 Complete listing paperwork
2 Prepare your property for market
3 Pre-market and promote your property to Compass agents*
4
Develop and execute our marketing strategy and media plan
5 6 7 8 List property online Show property and follow-up with leads
Monitor the market, provide updates and assess strategy
Review offers and negotiate the optimal contract
Close on the property and assist with post-closing questions
9 10 Schedule closing and work through contract terms PRE-MARKET ON-MARKET CLOSING *Pre-marketing strategies are independently determined by clients at their direction.
Getting Your Home Ready to Sell
Your home only has one chance to make a great first impression and we are here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers. Data from the latest Cost vs. Value report from Remodeling magazine and the National Association of Realtors® estimates a: 71% 118% Return on investment for minor kitchen upgrades* Return on investment for new wood floors** BEFORE BEFORE AFTER | NEW WOOD FLOORING *2022 Cost vs. Value Report, Remodeling Magazine (remodeling.hw.net/cost-vs-value/2022) **2022 Modeling Impact Report, National Association of Realtors (cdn.nar.realtor/sites/default/files/documents/2022-remodeling-impact-report-04-19-2022.pdf)
Compass Concierge is the hassle-free way to help sell your home faster and for a higher price.
From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale.
How it Works
1. Determine a budget and updates together, then apply for Concierge funds
2. Immediately receive your Concierge Card or request cash
3. Work with trusted vendors to complete homes improvements
Sellers who use Compass Concierge are nearly twice as likely to sell their home in 60 days (compared to the average MLS listing in Compass markets)**
2x Apply at concierge.notablefi.com/apply/start
4. Repay at closing, delisting, or 12 months after approval.* Rules & Exclusions apply. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Compass is not a lender and is not providing loans as part of the Compass Concierge program. *Homes up to $5M may be eligible in certain areas via Concierge Classic. **Data is sourced from certain regional MLSs and has been aggregated to create an approximated national data set for purposes of providing estimates set forth above.
Compass Concierge at Work
A Concierge Case Study
14 4x Day on market Return on $40K Concierge funds
"The Concierge program is a game changer! It was the support we needed to move forward with our decision to sell our home and not take on any upfront costs."
BEFORE
AFTER
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
If the asking price is too high, then the property appeals to fewer buyers.
0 1 2 3 4 5 6 7 Number of Weeks Activity PeakActivity
5% 10% 15% 20% 30%
0%
50% 95% Percentage Over Market Value Percentage of Buyers
Graphics are for informational purposes only. Compass does not guarantee or warrant similar results.
Our Exclusive Pre-Marketing Advantage
Private Exclusive Coming Soon
A Private Exclusive listing is an off-market home that can be shared by a Compass agent with their Compass colleagues directly. Property details aren’t disseminated and won’t appear on public home search websites. Listing your home as a Private Exclusive allows you to control what information is shared while still getting exposure to top agents at Compass.
Compass Coming Soon gives us valuable
to
—
accruing days on market. 2-3x 7% ~19% More
and
Fewer days on market vs.
that
to active** More traffic at an open house*** Data refers to a comparison between MLS and Compass Coming Soon listings vs. listings that go straight to active. *Viewership sourced via Compass.com 1/2020–8/2020. **Days on market sourced via Compass.com 1/2020–7/2020. ***Open house traffic sourced via Compass.com 1/2020–9/2020. Compass Coming Soon and Private Exclusives are subject to local MLS restrictions and not available in all markets. Local policy definitions may restrict how Private Exclusive listings can be shared between agents, even within the same brokerage. Where the programs are available, pre-marketing and listing strategies are independently determined by the client. Compass does not recommend one particular strategy or guarantee results. compass.com/coming-soon compass.com/private-exclusives
opportunities
market your property while building anticipation among potential buyers and pressure-testing our pricing strategy
all without
views by consumers
agents*
listings
go straight
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Our Powerful Voice in the Press #1 National media coverage compared to top brokerages** 2021 PR impressions* 15B+ *Sourced via Meltwater, 1.1.2021–12.31.2021. **Sourced via Meltwater, 1.1.2021–12.31.2021, compared to Coldwell Banker, Keller Williams and Douglas Elliman.
homebuyers attend an open house while searching for a
open houses have been virtual since the launch of our virtual open house tool** *Zillow Group Consumer Housing Trends Report, 2022 survey data **Compass Livestream: Virtual Open House vs In-Person Open House. 6.1.2020–8.31.2020.
Of
Of
No one does virtual marketing like us.
We have unparalleled technology to market the sale of your home virtually through evolving times. Using dynamic, guided video, we showcase the key features of your property to our target clientele, wherever they are.
Private Interactive
Home Tour
We’ll take buyers on a virtual journey through your home to highlight the unique features. Our interested buyers can easily provide direct feedback through live video or text.
Virtual Neighborhood Tour
Our buyers and their loved ones can explore all that the surrounding community has to offer with snapshots of key attributes of the neighborhood.
Digital Listing Brochure
Pages will turn, videos will play, and home features will come to life with interactive brochures to create an immersive experience for even the most discerning of buyers.
Video Mail
More opens lead to more closings. We embed live video into our email marketing to engage clients in a modern and compelling way.
Live Postcard
We utilize animated emails to showcase the most attractive elements of your property. This helps grab the attention of buyers at every stage of their home search.
Digital Marketing & Insights
We’ll run and actively optimize Facebook and Instagram ad campaigns to promote your property to high intent buyers.
Enhanced 3D Staging
We’ve partnered with the nation’s leading virtual staging firm to provide touch-free staging in order to show your home in its best light virtually.
YOUR HEALTH AND SAFETY IS OUR #1 PRIORITY.
Virtual Open House
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
COLLECTIONS INSIGHTS
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Your Buyer Follows Compass #1 Real estate website in 2019 + 2020, Webby Awards People’s Voice Winner* Monthly Website Visitors 420K 481K 1.2M 5.0M 16.3M The Agency* Engel & Volkers** Corcoran** Coldwell Banker** Keller Williams** *The Webby Awards 2019 (winners.webbyawards.com/2019/websites/general-websites/real-estate/81277/compass). 2020 (winners.webbyawards.com/2020/websites/general-websites/real-estate/81277/compass). **Website traffic sourced via SimilarWeb, 02.1.2023–02.28.2023. 4.8M Compass** 5.5M Sotheby’s**
A Custom Marketing Plan For
Your Home.
We’ll craft a marketing plan with strategies and tactics specific to your home, designed to garner maximum exposure.
1 2 3
Targeted buyer audience analysis and marketing tactics.
4 5
Content Strategy that pairs custom narrative storytelling with impactful visuals. A multi-phased launch plan that markets your home like a blockbuster movie.
Exclusive Compass programs and offerings that will optimize your sale experience.
An outline of key milestones you can expect as we bring your home to market.
Joske Thompson Global Real Estate Advisor, CIPS, FIABCI | DRE 00843865 joske@joske.org 4156082233 Joske.org
