Joske has been a licensed real estate Broker since 1983. His extensive experience in both residential and commercial sales over the last 40 years has made him a coveted real estate resource. His instinctual ability to identify market directions and new market trends was honed in his background when he co-founded the real estate division at an Australian Merchant Bank.
His global reach as a Certified International Property Specialist is complemented by local expertise in San Francisco, where he is consistently ranked as a top-producing agent and is Co-Chair of the Global Business Council at the San Francisco Association of Realtors®.
Facilitating international business development with the world's most representative real estate industry organization, Joske is an active member of FIABCI, an elite network represented in over 70 countries with members from all real estate professions.
His extensive knowledge of international property and investment practices, paired with his robust worldwide network, affords Joske the competitive edge to deliver successful strategies for his global clientele.
Joske works equally well with property sellers and those looking to buy property, primarily because he never loses sight of their goals. He has established a solid reputation for adeptly representing luxury real estate buyers, sellers, and developers internationally. His US focus is offering luxury properties In San Francisco, Beverly Hills, New York, and Miami.
Ganice Morgan Austin
REALTOR® | DRE# 01503415
ganice.morganaustin@compass.com
M: 510-520-9988
It's essential for a property to stand out in the competitive real estate market, much like a runner at the starting line of a race. How the property is prepared and presented can make all the difference in achieving a successful outcome. I draw inspiration from my lifelong love of track and field to guide my clients toward their real estate goals, understanding that, just like in a race, it's not just about personal performance but also about competing with others and finishing strong. With my expertise in negotiation and guidance, I ensure that my clients navigate the real estate journey successfully at every step. Moreover, my extensive knowledge of each neighborhood's distinctive features, combined with my background in marketing and interior design, allows me to help clients visualize, plan, and achieve their ultimate real estate objectives. This unique approach adds depth to my services and can truly make a difference in achieving exceptional results.
Whether you're buying or selling a home, having a partner with honesty, integrity, determination, and professionalism is crucial for ensuring a successful outcome. Real estate isn't simply my profession; it's my passion. I invite you to reach out to me today for all your real estate needs.
Berkeley, CA 94705
Custom-built luxury residence with separate au pair unit; amazing amenities including 20' ceilings, walk-in closets, 104 bottle wine cellar, custom fixtures, custom-built extra-high doors, artisan crafted inlays, impressive marble bathrooms and spacious master suite with amazing private patio.
Date Sep 18, 2014
Subject property
7723 Claremont Ave
ADDRESS SUBJECT
7723 Claremont Ave, Berkeley, CA 94705
7559 Claremont Ave, Berkeley, CA 94705
15 Slater Ln, Berkeley, CA 94705
7601 Claremont Ave, Berkeley, CA 94705
ADDRESS SUBJECT
7723 Claremont Ave, Berkeley, CA 94705
7559 Claremont Ave, Berkeley, CA 94705
CONTRACT DATE Aug 28, 2014 Jun
15 Slater Ln, Berkeley, CA 94705 COMP #3
7601 Claremont Ave, Berkeley, CA 94705
SF / 044 AC [2]
SF / 027 AC
ADDRESS SUBJECT
7723 Claremont Ave, Berkeley, CA 94705
7245 Buckingham Blvd, Berkeley, CA 94705
1474 Grand View Dr, Berkeley, CA 94705
84 Gypsy Ln, Berkeley, CA 94705
ADDRESS SUBJECT
7723 Claremont Ave, Berkeley, CA 94705
7245 Buckingham Blvd, Berkeley, CA 94705
1474 Grand View Dr, Berkeley, CA 94705
84 Gypsy Ln, Berkeley, CA 94705
CONTRACT DATE Aug 28, 2014 Aug 24, 2024 Nov 29, 2023 Aug 02, 2024
[1] 11,500 SF / 026 AC [2] 33,748 SF / 077 AC
7723 Claremont Ave, Berkeley, CA 94705
44 Eucalyptus Rd, Oakland, CA 94618
1091 Siler Pl, Berkeley, CA 94705
148 Stonewall Rd, Berkeley, CA 94705
ADDRESS SUBJECT
7723 Claremont Ave, Berkeley, CA 94705
44 Eucalyptus Rd, Oakland, CA 94618
1091 Siler Pl, Berkeley, CA 94705 COMP #9
148 Stonewall Rd, Berkeley, CA 94705
CONTRACT DATE
ADDRESS SUBJECT
7723 Claremont Ave, Berkeley, CA 94705
1112 Besito Ave, Berkeley, CA 94705
149 Strathmoor Dr, Berkeley, CA 94705
1215 Alvarado Rd, Berkeley, CA 94705
ADDRESS SUBJECT
7723 Claremont Ave, Berkeley, CA 94705
#10
1112 Besito Ave, Berkeley, CA 94705
#11
149 Strathmoor Dr, Berkeley, CA 94705 COMP #12
1215 Alvarado Rd, Berkeley, CA 94705
CONTRACT DATE Aug 28, 2014 Aug 01, 2024 Nov 05, 2024 -
Comparable property #1
Berkeley, CA 94705
7559 Claremont Ave
$1,438,600
Listing description
Nestled amidst serene landscapes, yet close to the Claremont Hotel, Rockridge and Elmwood shopping districts, this contemporary masterpiece offers the epitome of modern living in a natural creek-side setting. This spacious retreat with a park-like yard has five bedrooms and three baths, as well as an ADU on the lower level with its own bath. Berkeley mailing address with Oakland services. Large windows and multiple skylights invite sunshine into each room and corner of the home. Verdant views from every window envelope the beauty of the surrounding landscape. The babbling brook below offers a soothing backdrop to daily life. The open upper-level floor plan is ideal for entertaining with the kitchen, dining and living area opening to outside through glass doors onto an expansive deck (pre-plumbed for a hot-tub), where the beauty of the outdoors seamlessly blends with your living space Enjoy al fresco dining, entertain guests, or simply unwind with the sounds of the birds in the trees There is a sunny level area right of the upper deck that is perfect for cultivating a fruit and
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$1,370,422 PPSF $482
Listed Date Apr 26, 2024
Contract Date Jun 04, 2024 Sold Date Jun 25, 2024
Comparable property #1
Berkeley, CA 94705
7559 Claremont Ave
Listing description (continued)
vegetable garden All of this and a fabulous-owned solar system for your electrical needs!
TRANSACTION INFORMATION Original Listing Price $1,495,000 Last Asking Price $1,438,600
Listed Date Apr 26, 2024
Contract Date Jun 04, 2024
Sold Date Jun 25, 2024 DOM - Days on Market
Comparable property #1
7559 Claremont Ave
Comparable property #2
Berkeley, CA 94705
Listing description
Dazzling views of San Francisco, Bay Bridge, Golden Gate Bridge and beyond are yours to behold from this gorgeous home situated in the lower Claremont Hills. The main level is oriented to the view. Glowing plank-andpeg floors flow through. Main level bedroom & full bathroom. Upstairs are 3 more bedrooms, a sizeable bathroom with access from the primary bedroom & hallway, and a delightful front balcony. Level-in access & laundry from the attached garage. The lower level hosts a family room, sleeping alcove, wet bar, & full bathroom, accessible via interior stairs and with a separate side entry. The large brick patio is an ideal private spot for relaxing in the spa, sheltered by lovely blooming bushes and trees. A public stairway located a block away provides access to the Claremont Hotel grounds and onward to the popular businesses on Domingo Avenue, such as Rick and Ann’s, Peet’s Coffee, Fournee Bakery, Amphora Nueva & more Located in Oakland w/Berkeley mailing address
Listed Date May 17, 2024
Contract Date Jun 18, 2024
Sold Date Jun 26, 2024 DOM
Comparable property #2
15 Slater Ln
Comparable property #3
Berkeley, CA 94705
7601 Claremont Ave
Listing description
You’ll enjoy easy living in this magnificent Mid-century gem in the heart of the Claremont Hills This 4-bedroom, 25-bath home has radiance & style aplenty It features an inviting, open layout that allows conversation, friends, and food to flow effortlessly from kitchen to dining to living & outdoors Its kitchen underwent a top-to-bottom remodel in 2023 and features quartz counters, counter-level seating plus an array of cabinets, and top-level appliances. The living room is spacious and bright. A midmod brick fireplace is a distinctive focal point in the room. Warm-toned hardwood flooring spans the entire house. The ample primary bedroom serves up style, comfort, and generously sized closets. Three other bedrooms bring versatility to this home with its cozy and bright fourth bedroom ideally suited as a home office. This home is truly special for entertaining and also perfect for serene enjoyment. Large picture windows offer views of foliage and give the home an at-one-with-nature feel throughout. The house opens to a gracious side-yard patio and a variety of zones including a
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$1,185,000 Last Asking Price
$1,185,000 Closing Price
$1,400,000
PPSF $702
Listed Date Jan 16, 2024
Contract Date Jan 24, 2024
Sold Date Mar 08, 2024 DOM - Days on Market
Comparable property #3
Berkeley, CA 94705
7601 Claremont Ave
Listing description (continued)
fenced-in garden which might also serve as a dog run A 2-car garage offers interior access & EV plug Exceptionally convenient proximity to Claremont Hotel/Spa & Village & Elmwood-Rockridge amenities
Original Listing Price $1,185,000 Last Asking Price $1,185,000
Closing Price $1,400,000
PPSF $702
Listed Date Jan 16, 2024
Contract Date Jan 24, 2024
Sold Date Mar 08, 2024 DOM -
Comparable property #3
7601 Claremont Ave
Comparable property #4
Berkeley, CA 94705
7245 Buckingham Blvd
Listing description
Experience the epitome of California living in this stunning four-bedroom, three-bathroom residence nestled in the serene Claremont Hills This exquisite home has been thoughtfully designed to blend indoor and outdoor spaces seamlessly, providing an ideal setting for both entertaining and relaxation while offering breathtaking, expansive views As you enter, you are greeted by a grand three-level foyer bathed in natural light from three-story windows, setting the tone for the rest of the home. The spacious, light-filled interior features a unique floor plan that includes two cozy family rooms with granite fireplaces, perfect for gatherings. The primary bedroom boasts a newly renovated ensuite bathroom, providing a luxurious retreat within the home. Additional bedrooms are generously sized, offering comfort and privacy for family and guests alike. The property also features an attached two-car garage with ample extra space for storage or a workshop, catering to all your practical needs. Located on a peaceful corner lot, this home provides quick freeway access Enjoy nearby clubs,
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Listed Date Jul 10, 2024
Contract Date Aug 24, 2024 Sold Date Sep 18, 2024
Berkeley, CA 94705
7245 Buckingham Blvd
Listing description (continued)
parks, and trails, with dining and shopping just minutes away in Rockridge, The Elmwood, and Montclair Berkeley postal / Oakland legal - feeds to top ranked Chabot elementary!
Listed Date Jul 10, 2024
Contract Date Aug 24, 2024 Sold Date Sep 18, 2024
Comparable
Comparable property #5
Berkeley, CA 94705
1474 Grand View Dr
Listing description
OPEN SUN DEC 3 2-4:30 SF BAY VIEWS don't get any better than this! Unobstructed panoramic SF BAY VIEWS on all levels, from every major room Gorgeous Mediterranean in the Claremont Hills 4436+/-sf with abundant space for everyone, everything Oakland/Berkeley 94705 mail address STREET LEVEL access to garage plus bedroom w/full bath Entry stairs with iron railing lead down to front courtyard MAIN LIVING LEVEL inviting floor plan with high ceilings, ideal for gathering friends, family. Generous eat-in kitchen opens to family room w/gas fireplace, deck. Multipurpose den/office and guest half bath. Charming dining room. Expansive living room w/wood-burning fireplace. DOWNSTAIRS offers three comfortable bedrooms, two baths. Spacious primary ensuite has Panoramic SF BAY VIEWS, gas fireplace, huge walk-in closet, spa-like bath. Convenient laundry room. BONUS LOWER LEVEL offers many options for use. Glass sliding doors open to small deck/stairs. Items that stay with house: all appliances, generator for power outages and power washer for courtyard Desirable location just minutes
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Listed Date Oct 27, 2023
Contract Date Nov 29, 2023 Sold Date Jan 02, 2024
Berkeley, CA 94705
1474 Grand View Dr
Listing description (continued)
drive to Claremont Hotel & Spa, Berkeley Tennis Club, Peet's Coffee, Fournee Bakery, Rick ' n Ann's Restaurant Convenient to College Ave retail/dining, Rockridge BART Quick freeway access
Listed Date Oct 27, 2023
Contract Date Nov 29, 2023
Sold Date Jan 02, 2024
Comparable property #5
1474 Grand View Dr
Comparable property #6
Berkeley, CA 94705
$2,150,000
Listing description
Change your pace and find your peace in this enchanting Claremont Hills retreat. At the end of a cul-de-sac you’ll discover 84 Gypsy, a stunning home surrounded by magical park-like gardens with unmatched privacy. Greeting you first is the open-concept living and dining room that connects seamlessly to the outdoor deck and updated kitchen. A flexible bed/bath layout gives great live and work space options. The primary suite is a true sanctuary : with barrel-vaulted ceilings, french doors to a deck, gas fireplace, cedar sauna, and a bath surrounded by the elements. Woven throughout this home are sweeping views of the garden, grounds and hillside. Pride of ownership shows throughout with 200k+ of recent upgrades to the kitchen, heating , A/C, water heater, and an owned solar system with Tesla battery backup All this and you are minutes from everything Claremont and Rockridge has to offer This home is a must-see and a must FEEL to believe!
$2,100,000
PPSF $814
Listed Date May 22, 2024
Contract Date Aug 02, 2024
Sold Date Aug 30, 2024 DOM - Days on Market 72
Comparable property #6
Comparable property #7
Oakland, CA 94618
Listing description
After three generations in one family, this beautiful cherished home in Berkeley's Claremont/Uplands neighborhood is poised for its next chapter. This 1910 Tudor style storybook home is absolutely enchanting and features superb curb appeal, iconic style and romantic character. Ample windows and French doors let the sun shine into the elegant living room and spacious dining room. The cheerful kitchen opens to a large deck under a majestic eucalyptus tree. The second floor offers 3 delightful bedrooms and a lovely vintage-style bathroom complete with a window seat and traditional leaded windows. The finished attic has an additional bright bedroom and extra space for work and play. Art enthusiasts will appreciate the attached converted garage, once a painting studio A sweet and magical house in a coveted neighborhood of trophy homes, mansions and multi-million dollar estates Conveniently located near shops, parks, schools, and transit
Mar 21, 2024 Contract Date Apr 03, 2024 Sold Date Apr 30, 2024
Comparable property #7
44 Eucalyptus Rd
Berkeley, CA 94705 1091 Siler Pl
Listing description
Nestled in the Claremont Hills, 1091 Siler Pl is the Mid-century modern dream you ' ve been pining for. Boasting unobstructed views of the Claremont Canyon Regional Preserve, you'll feel like you ' re on vacation and immersed in nature every day, yet you'll be fewer than 10 minutes to the popular Rockridge, Elmwood, Montclair, and Claremont commercial districts. Lovingly cared for and renovated by its current owners, this reimagined Tom Lowe home features an open floor plan, vaulted ceilings, designer kitchen, custom built-ins, and a fireplace cladded in hand made Heath tile. The primary bedroom and ensuite bathroom span the entirety of the lower floor and will spoil you with a five piece bathroom featuring imported tile, integrated lighting, and heated floors And the walk-in closet is a fashionista's dream Don't let this one pass you by!
Listed Date Sep 13, 2024
Contract Date Sep 13, 2024 Sold Date Sep 13, 2024
Comparable property #8
1091 Siler Pl
Comparable property #9
Berkeley, CA 94705
148 Stonewall Rd
Listing description
Step into a piece of architectural history with this exquisite single-level home offering stunning views of the Bay and San Francisco from every room This masterpiece was crafted by the esteemed architect Reece Clark, a student of the legendary Bernard Maybeck Reece built 148 Stonewall for himself, drawing inspiration from the rich heritage of early Bay Area architecture Immersed in Maybeck's philosophy, he developed a unique approach to housing that seamlessly blends historical intricacy with modern elegance. Beyond its historical significance, this home offers the epitome of modern living. The updated kitchen is equipped with high-end Miele appliances, and the open floor plan allows for seamless indooroutdoor flow, ideal for both relaxation and entertaining. Natural light floods the home, enhancing the warm and inviting atmosphere. Nestled just one block from the Claremont Canyon Stonewall Trail, this property offers easy access to outdoor adventures. Additionally, you ’ re only four blocks away from local amenities, including coffee shops, restaurants, and the renowned Claremont
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$1,650,000
$1,286
Listed Date Jun 14, 2024
Contract Date Jul 24, 2024
Sold Date Aug 08, 2024
Berkeley, CA 94705
148 Stonewall Rd
Listing description (continued)
Spa, putting convenience at your fingertips Don’t miss your chance to own a piece of architectural history while enjoying the comforts of modern luxury
Asking Price
$1,286
Listed Date Jun 14, 2024
Contract Date Jul 24, 2024
Sold Date Aug 08, 2024
Comparable property #9
148 Stonewall Rd
Berkeley, CA 94705
Listing description
Great price for a great home! Breathtaking Bay Views from every room! Ultimate privacy on a quiet cul-de-sac in the peaceful Claremont Hills! Main floor is open and bright with vaulted ceiling and views from living, dining and kitchen. All 3 bedrooms, including the large primary suite, and the plus space with separate entry and kitchenette enjoy Bay views. The 2 car garage provides interior access, and the driveway offers additional, easy parking. A True Gem!
Listed Date May 07, 2024
Contract Date Aug 01, 2024 Sold Date Sep 05, 2024
- Days on Market
Comparable property #10
1112 Besito Ave
Comparable property #11
Berkeley, CA 94705 149 Strathmoor Dr
Listing description
Sweeping panoramic views mesmerize throughout this light-filled masterpiece perched atop the peaceful Claremont Hills This 3 bed, 3 bath + office home was beautifully designed to offer stunning views from nearly every room Take in the dazzling lights of San Francisco, the serenity of the Bay and the beauty of Mt Tamalpais from the comfort of your living room with floor to ceiling windows and a grand vaulted ceiling The primary suite has a custom designed walk-in closet and spa-like en suite with floor to ceiling Italian porcelain, dual vanity, walk-in shower and separate soaking tub. Gorgeous gourmet kitchen with marble countertops, Thermador appliances and a large pantry. Two wraparound decks offer unparalleled scenery for hosting dinner parties or enjoying a peaceful morning coffee. Each bathroom has been luxuriously renovated with style & comfort in mind. Work remotely? The home also has an additional room perfect for an office. With air conditioning, newer roof, EV charger, upgraded electrical, and so much more this home is well beyond ‘move-in’ ready. The vibrant shops &
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$1,699,000 Last Asking Price $1,699,000 Closing Price $1,900,000
PPSF $974
Listed Date Oct 17, 2024
Contract Date Nov 05, 2024
Sold Date Nov 15, 2024 DOM
Comparable property #11
Berkeley, CA 94705
149 Strathmoor Dr
Listing description (continued)
restaurants of Elmwood & Rockridge, 2 BART stations, UC Berkeley, Orinda & Tilden Park are all within 10 minutes Extremely large crawl space could be potential for expansion, buyer to investigate
PPSF $974
Listed Date Oct 17, 2024
Contract Date Nov 05, 2024
Sold Date Nov 15, 2024
DOM - Days on Market 19
Comparable property #11
149 Strathmoor Dr
Comparable property #12
Berkeley, CA 94705
1215 Alvarado Rd
Listing description
Discover 1215 Alvarado Rd, a stunning home perched in the coveted Berkeley Hills Crafted by the esteemed Hopkins/Palmer & Associates, this 5-bed, 4-bath masterpiece seamlessly merges timeless elegance with contemporary luxury Step inside to soaring ceilings & sun-drenched living spaces, where floor-to-ceiling windows frame breathtaking views of the San Francisco Bay Designed for both intimate gatherings & grand entertaining, the home features a versatile den, & a spacious dining room. The expansive living room, anchored by a cozy fireplace, flows effortlessly into a gourmet chef’s kitchen with sleek cabinetry, high-end stainlesssteel appliances, & an island perfect for hosting. Beyond the glass doors, your private deck awaits an idyllic retreat to soak in California’s endless sunshine or relax in the serene garden oasis, enveloped by mature trees. Downstairs, the primary suite is a true haven of tranquility, boasting a private balcony, a generous walk-in closet, & a spa-inspired ensuite with dual vanities & a deep soaking tub. Additional highlights include hardwood floors, a
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Comparable property #12
Berkeley, CA 94705
1215 Alvarado Rd
Listing description (continued)
two-car garage with four extra parking spaces, & a flexible bonus room
Perfectly positioned just minutes from Berkeley's best, this home offers the ultimate blend of serenity & convenience
Comparable property #12
1215 Alvarado Rd
Price estimate for 7723 Claremont Avenue
$1,600,000 - $1,900,000
Sold listing average (11)
$1,642,766
$665 Per Sq Ft 33 Days on Market
Active listing average (1)
$1,899,900
$482 Per Sq Ft 41 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Estimated Net Proceeds $1,012,000 - $1,295,500*
Seller Price and Loan Information
Projected Sales Price $1,600,000 - $1,900,000
Current Mortgage Balance $500,000
Remaining mortgage owed by the seller Net Equity in Property $1,100,000 - $1,400,000
Projected sale price - current mortgage balance
Estimated Closing Costs
Agent commissions (buyer)
- $47,500 Estimated commission (25%)
(3%)
Subtotal in Fees $88,000 - $104,500
Purchase contract will determine who is paying these costs Est. net proceeds $1,012,000 - $1,295,500*
T H E
S T R A T E G Y 3-PHASED
Phase 1: Compass Private Exclusives
Phase 2: Compass Coming Soon
Phase 3: Go Live on All Platforms
THE SOLUTION
Reduce the Amount of Buyers being Sold Away from Your Listing
Validate Pricing Strategy with Data Insights & Reverse Prospecting
Generate Early Demand by Building Momentum
Phase 1 – Compass Private Exclusives
This phase allows us to signal to over 1 million buyers that your listing is coming soon, all while we work together to prepare your home for showings Unlike traditional brokerages that miss out on this critical lead generation opportunity during the preparation stage, we maximize exposure. Best of all, you ’ re in control there’s no obligation to accept offers or show the property during this phase. If privacy and discretion is your top priority your listing can stay in this phase
01
Launch to an Exclusive Market with No Days on Market
We will pre-market your home to a network of top Compass agents and their 1M+ buyers to create interest and anticipation before it's ready to launch on the public market We will start this process in the make ready phase while we prepare the home for photos and showings
Professional staging and photography to showcase your home’s best features.
Private email campaigns targeted at Compass agents and their clients
One on One marketing with agents outside of Compass
Compass VIP Invite only broker & client open house
02
Reverse Prospecting
Gather data-backed insights on how Compass buyers are engaging with your listing and target specific agents whose buyers have saved, commented, and
03
Validate Pricing Strategy
With Private Exclusives we can test the price or even list without a price Buyer feedback and Reverse Prospecting allows us to get a pulse on buyer interest and demand for your property before going live on MLS
04
Prevent Negative Public Insights
Avoid the potential negative impacts of traditional listing methods, such as Zillow's Zestimate and other public data points
05
Eliminate Price Drop History
Allowing us to fine-tune the pricing and positioning of your home based on real feedback, data, and insights without any public price reductions
06
Negotiation Power
Possibly attract a buyer willing to move quickly for an off market opportunity, with less competition, and reduced stress The risk a buyer may have if you
Phase 2 – Compass Coming Soon
The Coming Soon phase is a pivotal step that allows us to broaden your reach publicly and control the marketing details before it is listed on the MLS where negative insights attack During this exclusive window, buyers who inquire receive the most accurate and helpful information directly from someone fully dedicated to your best interests and the success of your listing
Launch Public Marketing
Your listing is publicly launched on Compass com, building buyer anticipation by exposing it to a wider audience
We are still avoiding days on market and public price drops.
Pricing Strategy
Now armed with more feedback and engagement insights on how buyers interact with your listing, we can confirm our marketing and pricing strategy or allow for strategic adjustments before your public launch
Improve Google Ranking
Improve the chance of ranking higher on Google search results because search engines often prioritize the sites of origin.
Print advertising and social media campaigns will begin
Run targeted online campaigns to build momentum
Mass email blasts to agents across all brokerages
Plan and market public open house to continue building momentum
Ensure Buyer Ability to Contact YOUR Agent
Ensure your Listing Agent receives all inquiries instead of leads being sold to agents whose interests may not align with your home sale goals Coming Soon listings have 17x more buyers click “Contact Agent” than listings in MLS and Portal Sites.
Listing without Coming Soon Phase Listing with Coming Soon Phase
Phase 3 – Go Live on All Platforms
Listings that start in Private Exclusive and Coming Soon receive an accepted offer 16% faster once on the MLS
Pre-marketing efforts from Phase 1 and 2 allows us to work for you well ahead of traditional timelines. Armed with insights and feedback from agents and buyers, we strategically launch your home to the public market. By this stage, we’ll have refined pricing, addressed any concerns, and optimized the presentation of your property. This ensures we enter the market with maximum demand and confidence to achieve the best outcome for you.
A TARGETED APPROACH TO SELLING YOUR HOME
THE SELLER PROCESS AT A GLANCE
THE BENEFITS OF WORKING WITH A COOPERATING BROKER
Working with a professional buyer’s agent can provide a host of benefits you may not have considered. In partnership with a buyer’s agent, I can show your home in its best light to a widened pool of qualified buyers and ensure a more efficient contract-to-close process for everyone involved.
Increased Exposure For Your Listing
More eyes means more interest. A buyer’s agent can help get your listing in front of interested buyers they are currently representing, which maximizes your home’s exposure in a competitive market. By listing as a Compass Private Exclusive, you can even pre-market your home to buyers and the agents they are working with to build early demand before launching to the public.
More Qualified Buyers
Working with a buyer’s agent helps increase the likelihood that your home will be seen by qualified and vetted buyers who are educated about the market and ready to transact.
Seamless Contract-to-Close
Buyer agents provide guidance, counseling, and support to buyers throughout the contract-to-close process to troubleshoot and resolve potential issues. Having dedicated agents on both sides of the deal will ensure an objective approach and increase the likelihood of a seamless transaction.
Reduced Liability & Exposure
Having professional representation more readily ensures that the buyer completes their investigations to their satisfaction, thoroughly reviews and understands seller disclosures, and completes each required step. The result? A well-informed client without buyer’s remorse.
THE BENEFITS OF OFFERING
BUYER AGENT COMPENSATION
In the United States, real estate commissions can be paid by the seller, listing agent or the buyer. Continuing the practice of offering buyer compensation by the seller or listing agent increases the likelihood of having a professional buyer’s agent on the other side of the transaction and provides you with a number of advantages.
By paying commission or authorizing your listing broker to pay commission, you have potential to:
Increase Interest From Qualified Buyers
When you offer compensation to the buyer’s agent, the property may become more attractive to serious buyers and increase its exposure, a critical advantage in competitive markets. This also makes your home more accessible to a wider pool of buyers, some of whom might have limited cash for upfront costs.
Secure a Higher Purchase Price
If buyers don’t need to reserve funds for commission, they may be able to offer a higher purchase price.
Sell Faster
Removing the financial burden on buyers can help reduce the time your property is on the market.
Simplify Negotiations
With commission costs off the table, negotiations are less complex, allowing all parties to stay focused on the property’s price, which streamlines the negotiation.
PRICING YOUR PROPERTY TO MAXIMIZE BUYER ACTIVITY
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home’s position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AIpowered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
ASSESSING OUR STRATEGY AND MONITORING THE MARKET
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are abe to further target our ads to buyers most interested in your home.
THE POWER OF PHOTOGRAPHY
Beautiful photography is one of the most powerful tools for selling your home. Compass uses best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
A MULTI-CHANNEL MARKETING APPROACH,
DESIGNED TO STAND OUT
From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.
Printed Collateral
Digital Marketing
YOUR BUYER FOLLOWS COMPASS
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
20.4B+ Impressions in 2023¹ 137K+ Articles¹
Website Visitors Compass.com is #1. ¹Source:
YOUR LISTING IN THE HANDS OF INTERNATIONAL BUYERS
Barnes International Realty
Compass has established a program with BARNES International Realty to showcase your listings to their international network of ultrahigh-net-worth luxury consumers and leading brokers.
As a leader in high-end real estate and an ambassador for the art of living, BARNES is present in more than 75 exceptional destinations, from major international cities to the most beautiful resorts.
Our program with BARNES gives you access to:
1300 Luxury Agents 150K International Clients
130 Offices Worldwide
20 Countries Worldwide
COMPASS CONCIERGE PROGRAM
Our Concierge program is the hassle-free way to help sell your home faster and for a higher price.¹ With services like staging and renovation, we can prepare your home for the market with zero due until closing.²
BEFORE 2X
Based on our studies we believe sellers who use Compass Concierge are nearly 2x as likely to sell their home in 60 days.
Apply at concierge.notablefi.com/apply/start
AFTER
The hassle-free way to sell your home faster and for a higher price. Compass Concierge helps you maximize your home’s value with home improvement services like staging, flooring, painting, and more. With zero due until closing.
The percentage of sellers’ agents who say staging decreases a property’s time on market
$400
The potential return of every $100 you invest in staging your home
54%
The percentage of homebuyers willing to pay more for hardwood floors 53%
*National Association of Realtors, 2020
With Compass Concierge, the options are endless:
Floor repairing
Carpet cleaning and replacement
Staging
Deep-cleaning
Decluttering
Cosmetic renovations
Landscaping
Interior and exterior painting
COMPASS.COM/CONCIERGE
HVAC
Roofing repair
Moving and storage
Pest control
Custom closet work
Fencing
Electrical work
Seller-side inspections and evaluation
Kitchen improvements
Bathroom improvements
Pool and tennis court services
Water heating and plumbing repair
Sewer lateral inspections and remediation
+100 other home improvement services
"The thing that was the most daunting for me about selling the home was how would I get it to market, based on being retired and have limited income. And that's where the Compass Concierge service was absolutely remarkable.”
JULIA | COMPASS SELLER
COMPASS PRIVATE EXCLUSIVES
Who says you only have one chance to make a first impression?
Private Exclusives are off-market listings only visible to Compass agents and their buyers. Listing your home as a Private Exclusive extends your marketing runway and gives you the opportunity to build demand and test the market without risk before officially launching your home to the public.
Quickly Test Your Price
Get feedback from buyers on your aspirational price without risking price drops or accumulating days on the market.
Soft Launch
Market your home before investing time and effort into prepping it for the public.
Generate Buzz
Build interest from buyers before your home hits the public market.
Launch Twice
Launch your property twice: first internally on Compass, then on MLS and aggregate sites.
Maintain Your Privacy
Keep your home’s details private; share only with Compass agents and clients.
THE POWER OF THE NUMBER ONE BROKERAGE
WE UNDERSTAND WHAT IT TAKES TO SELL YOUR HOME
Hi, I’m Robert, Founder & CEO of Compass. I started this company because my own mother is an agent and I wanted to create a company that treats its agents as well as they treat clients like you.
I saw how hard my mom worked to make her clients’ dreams come true and it filled me with an appreciation for the importance of home and the difference a talented, ethical professional can make in your real estate experience.
Our goal is to invite only the most well-respected and skilled agents to join Compass and then provide them with what my mom never had: a powerful technology platform, the highest levels of support, and a vast array of gorgeous marketing tools to reach the most qualified buyers all to help serve you better.
Our mission is to help everyone find their place in the world and we would be honored to help you embark on your next chapter.
Sincerely,
Robert Reffkin, Founder & CEO
GUIDING YOU HOME WITH THE COMPASS ADVANTAGE
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already changing outcomes today. Not only has the company invested over $1.5B dollars in tech over a 10-year period¹, but we continue to spend more than $100M annually on research and development² to help our agents make buying or selling easier for you.
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide
In 2023, 17.5% of Compass transactions resulted directly from referrals to Compass³, demonstrating the power and reach of our nationwide network — a network that arms us with privileged access to the homes you’ve been waiting to find and the prospects ready to buy.
#1
Residential Real Estate Brokerage in the United States⁴
$186B
2023 Gross Transaction Value⁵
A NETWORK OF TOP REAL ESTATE AGENTS READY TO BRING
YOU YOUR BUYER
17.5% of Compass transactions resulted directly from referrals to Compass ¹ 400+
Offices Nationally Across The U.S.
33K+ Compass Agents ²
Washington
Wisconsin
Georgia
Wyoming
CAPTIVATING CALIFORNIA
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets we excel in:
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey/Santa Cruz
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
7.9K+
Number of agents
110+
California offices
OURSUCCESSINTHEBAYAREA
Sales volume in 2023* $24B+
3,800+
Number of agents
280+
Number of employees
55 Offices in Northern California
$24B+
sales volume in the Bay Area in 2023.
2023 Top 4 Brokerages Percentage Market Share:
DISCOVERTHEPINNACLE OFLUXURYREALESTATE
Prestigious. Exclusive. Emboldened.
Our clients continue to choose Compass as the market leader for luxury homes in Northern California.
#1
Market Share for UltraLuxury Home Sales
($10M+) in 2023
#1 Market Share for Luxury Home Sales ($5M+) in 2023
2023 Top 4 Brokerages Percentage Luxury Market Share
($5M+ Homes)
YOUR LISTING LAUNCH
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
A CUSTOM MARKETING PLAN
FOR YOUR HOME
We’ll craft a marketing plan with strategies and tactics specific to your home, designed to garner maximum exposure.
1 Targeted buyer audience analysis and marketing tactics.
2 Content Strategy that pairs custom narrative storytelling with impactful visuals.
3 A multi-phased launch plan that markets your home like a blockbuster movie.
4 Exclusive Compass programs and offerings that will optimize your sale experience.
5 An outline of key milestones you can expect as we bring your home to market.
We would love to work with you!
Thank you for the opportunity to list your home - when you ’ re ready, we’ll send over a marketing plan and contract for you to sign. Talk soon!
Joske Thompson
Global Real Estate Advisor, CIPS, FIABCI | D joskethompson@compasscom 415608 2233
