Apr 10, 2023 R K E T A N A L Y S I S | MORO TRUST 206 Harvard Street Joske Thompson Global Real Estate Advisor, CIPS, FIABCI | DRE 00843865 joske@joske.org 4156082233 Joske.org
San Francisco, CA 94134 206 Harvard St Bedrooms Studio Baths 2 Square Feet 1,425 HOA FeesYear Built 1969 LISTING DESCRIPTION TRANSACTION INFORMATION Original Listing PriceLast Asking PriceClosing PricePPSFListed DateContract DateSold DateDOM - Days on MarketNOT FOR SALE
Subject property
Location of comparables
Apr 10, 2023 BATHS 2 470 Athens Street ACTIVE 3 3 1673 $1,499,000 $896 17 3 151 Venus Street ACTIVE 5 3 2455 $1,568,000 $639 21 4 520 Brazil Avenue ACTIVE 3 3 1871 $1,799,000 $962 103 5 243 Paris Street PENDING 4 4 2730 $1,680,000 $615 7 6 62 Edinburgh Street SOLD 4 4 1955 $1,595,000 $816 56 7 423 Silver Avenue SOLD 5 4 2510 $1,620,000 $645 19 8 14 Ina Court SOLD 3 2 1745 $1,775,000 $1,017 19 1 2 3 4 5 6 7 98 Map data ©2023 Google Report a map error
Location of comparables
Apr 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 9 42 Ina Court SOLD 3 3.5 1715 $1,850,000 $1,079 13
Side-by-Side Comparison Apr 10, 2023 ADDRESS SUBJECT 206 Harvard St, San Francisco, CA 94134 COMP #1 65 Ina Ct, San Francisco, CA 94112 COMP #2 470 Athens St, San Francisco, CA 94112 COMP #3 151 Venus St, San Francisco, CA 94124 STATUS - ACTIVE ACTIVE ACTIVE BEDROOMS Studio 3 3 5 BATHS 2 2 3 3 SQUARE FEET 1,425 1,696 1,673 2,455 PPSF - $881 $896 $639 ORIGINAL LISTING PRICE - $1,495,000 $1,499,000 $1,568,000 LAST ASKING PRICE - $1,495,000 $1,499,000 $1,568,000 CLOSING PRICE - - -HOA FEES - - -CONDO/CO-OP FEES - - -TAXES - - -LISTED DATE - Mar 16, 2023 Mar 24, 2023 Mar 16, 2023
Side-by-Side Comparison Apr 10, 2023 ADDRESS SUBJECT 206 Harvard St, San Francisco, CA 94134 COMP #1 65 Ina Ct, San Francisco, CA 94112 COMP #2 470 Athens St, San Francisco, CA 94112 COMP #3 151 Venus St, San Francisco, CA 94124 CONTRACT DATE - - -SOLD DATE - - -DOM - DAYS ON MARKET - 26 17 21 LOT SIZE 2,374 SF / 0.05 AC 2,495 SF / 0.06 AC 2,500 SF / 0.06 AC 2,500 SF / 0.06 AC PROPERTY TYPE Single Family Single Family Single Family Single Family YEAR BUILT 1969 1951 1949 1946
Side-by-Side Comparison Apr 10, 2023 ADDRESS SUBJECT 206 Harvard St, San Francisco, CA 94134 COMP #4 520 Brazil Ave, San Francisco, CA 94112 COMP #5 243 Paris St, San Francisco, CA 94112 COMP #6 62 Edinburgh St, San Francisco, CA 94112 STATUS - ACTIVE PENDING CLOSED BEDROOMS Studio 3 4 4 BATHS 2 3 4 4 SQUARE FEET 1,425 1,871 2,730 1,955 PPSF - $962 $615 $816 ORIGINAL LISTING PRICE - $1,799,000 $1,680,000 $1,495,000 LAST ASKING PRICE - $1,799,000 $1,680,000 $1,495,000 CLOSING PRICE - - - $1,595,000 HOA FEES - - -CONDO/CO-OP FEES - - -TAXES - - -LISTED DATE - Dec 29, 2022 Mar 09, 2023 Aug 05, 2022
Apr 10, 2023 ADDRESS SUBJECT 206 Harvard St, San Francisco, CA 94134 COMP #4 520 Brazil Ave, San Francisco, CA 94112 COMP #5 243 Paris St, San Francisco, CA 94112 COMP #6 62 Edinburgh St, San Francisco, CA 94112 CONTRACT DATE - - Mar 16, 2023 Sep 30, 2022 SOLD DATE - - - Nov 03, 2022 DOM - DAYS ON MARKET - 103 7 56 LOT SIZE 2,374 SF / 0.05 AC 1,873 SF / 0.04 AC 2,500 SF / 0.06 AC 2,500 SF / 0.06 AC PROPERTY TYPE Single Family Single Family Single Family Single Family YEAR BUILT 1969 1900 1904 1924
Side-by-Side Comparison
Side-by-Side Comparison Apr 10, 2023 ADDRESS SUBJECT 206 Harvard St, San Francisco, CA 94134 COMP #7 423 Silver Ave, San Francisco, CA 94112 COMP #8 14 Ina Ct, San Francisco, CA 94112 COMP #9 42 Ina Ct, San Francisco, CA 94112 STATUS - CLOSED CLOSED CLOSED BEDROOMS Studio 5 3 3 BATHS 2 4 2 3.5 SQUARE FEET 1,425 2,510 1,745 1,715 PPSF - $645 $1,017 $1,079 ORIGINAL LISTING PRICE - $1,590,000 $1,498,000 $1,488,000 LAST ASKING PRICE - $1,590,000 $1,498,000 $1,488,000 CLOSING PRICE - $1,620,000 $1,775,000 $1,850,000 HOA FEES - - -CONDO/CO-OP FEES - - -TAXES - - -LISTED DATE - Sep 14, 2022 Feb 17, 2023 Feb 02, 2023
Side-by-Side Comparison Apr 10, 2023 ADDRESS SUBJECT 206 Harvard St, San Francisco, CA 94134 COMP #7 423 Silver Ave, San Francisco, CA 94112 COMP #8 14 Ina Ct, San Francisco, CA 94112 COMP #9 42 Ina Ct, San Francisco, CA 94112 CONTRACT DATE - Oct 03, 2022 Mar 08, 2023 Feb 15, 2023 SOLD DATE - Nov 02, 2022 Mar 15, 2023 Mar 08, 2023 DOM - DAYS ON MARKET - 19 19 13 LOT SIZE 2,374 SF / 0.05 AC 2,779 SF / 0.06 AC 2,504 SF / 0.06 AC 2,500 SF / 0.06 AC PROPERTY TYPE Single Family Single Family Single Family Single Family YEAR BUILT 1969 1918 1950 1950
Comparable property #1
San
TRANSACTION INFORMATION
Original Listing Price $1,495,000
Last Asking Price $1,495,000
Closing Price -
PPSF $881
Listed Date Mar 16, 2023
Contract DateSold Date -
Francisco,
94112 65 Ina Ct Bedrooms 3 Baths 2 Square Feet 1,696 HOA FeesYear Built 1951
CA
DOM - Days on Market 26 ACTIVE
65 Ina Ct
Comparable property #1
Comparable property #2
San Francisco, CA 94112
470 Athens St
ACTIVE
TRANSACTION INFORMATION
Original Listing Price
$1,499,000
Last Asking Price
$1,499,000
Closing Price -
PPSF $896
Listed Date Mar 24, 2023
Contract DateSold DateDOM - Days on Market 17
Bedrooms 3 Baths 3 Square Feet 1,673 HOA FeesYear Built 1949
Comparable property #2
Athens St
470
Comparable property #3
San Francisco, CA 94124
151 Venus St
TRANSACTION INFORMATION
Original Listing Price
$1,568,000
Last Asking Price $1,568,000
Closing Price -
PPSF $639
Listed Date Mar 16, 2023
Contract DateSold DateDOM -
Bedrooms 5 Baths 3 Square Feet 2,455 HOA FeesYear Built 1946
Days on Market 21 ACTIVE
Comparable property #3
151 Venus St
Comparable property #4
TRANSACTION INFORMATION
Brazil Ave Bedrooms 3 Baths 3 Square Feet 1,871 HOA FeesYear Built 1900
San Francisco, CA 94112 520
$1,799,000
Original Listing Price
$1,799,000
$962
Last Asking Price
Closing PricePPSF
Dec
Listed Date
29, 2022
-
- Days on Market 103
Contract DateSold Date
DOM
ACTIVE
Comparable property #4
Brazil Ave
520
Comparable property #5
San Francisco, CA 94112
TRANSACTION INFORMATION
Original Listing Price
$1,680,000
Last Asking Price
$1,680,000
Closing Price -
PPSF $615
Listed Date Mar 09, 2023
Contract Date Mar 16, 2023
Sold Date -
Bedrooms 4 Baths 4 Square Feet 2,730 HOA FeesYear Built 1904
243 Paris St
PENDING
DOM - Days on Market 7
Comparable property #5
243 Paris St
Comparable property #6
62
TRANSACTION INFORMATION
Original Listing Price
$1,495,000
Last Asking Price
$1,495,000
Closing Price $1,595,000
PPSF $816
Listed Date Aug 05, 2022
Contract Date Sep 30, 2022
Sold Date Nov 03, 2022
DOM - Days on Market
56
San Francisco, CA 94112
Edinburgh St Bedrooms 4 Baths 4 Square Feet 1,955 HOA FeesYear Built 1924
SOLD
Comparable property #6
62 Edinburgh St
Comparable property #7
San Francisco, CA 94112
423 Silver Ave
TRANSACTION INFORMATION
Original Listing Price
$1,590,000
Last Asking Price $1,590,000
Closing Price $1,620,000
PPSF $645
Listed Date Sep 14, 2022
Contract Date Oct 03, 2022
Sold Date Nov 02, 2022
DOM - Days on Market
19
Bedrooms 5 Baths 4 Square Feet 2,510 HOA FeesYear Built 1918
SOLD
Comparable property #8
San Francisco, CA 94112 14
TRANSACTION INFORMATION
Original Listing Price $1,498,000
Last Asking Price $1,498,000
Closing Price $1,775,000
PPSF $1,017
Listed Date Feb 17, 2023
Contract Date Mar 08, 2023
Sold Date Mar 15, 2023
DOM - Days on Market 19
Ina Ct Bedrooms 3 Baths 2 Square Feet 1,745 HOA FeesYear Built 1950
SOLD
Comparable property #8
14 Ina Ct
Comparable property #9
San
TRANSACTION INFORMATION
Original Listing Price $1,488,000
Last Asking Price $1,488,000
Closing Price $1,850,000
PPSF $1,079
Listed Date Feb 02, 2023
Contract Date Feb 15, 2023
Sold Date Mar 08, 2023
DOM - Days on Market 13
42 Ina Ct Bedrooms 3 Baths 3.5 Square Feet 1,715 HOA FeesYear Built 1950
Francisco, CA 94112
SOLD
Comparable property #9 42 Ina Ct
Status comparison Apr 10, 2023
Active listings
Pending listings
Sold listings
ADDRESS BEDS BATHS SQFT LOT ORIGINAL LISTING LAST ASKING CLOSING PPSF HOA FEES LISTED CONTRACT SOLD DOM 65 Ina Court 3 2 1,696 2495 $1,495,000 $1,495,000 - $881 - Mar 16, 2023 - - 26 470 Athens Street 3 3 1,673 2500 $1,499,000 $1,499,000 - $896 - Mar 24, 2023 - - 17 151 Venus Street 5 3 2,455 2500 $1,568,000 $1,568,000 - $639 - Mar 16, 2023 - - 21 520 Brazil Avenue 3 3 1,871 1873 $1,799,000 $1,799,000 - $962 - Dec 29, 2022 - - 103
ADDRESS BEDS BATHS SQFT LOT ORIGINAL LISTING LAST ASKING CLOSING PPSF HOA FEES LISTED CONTRACT SOLD DOM 243 Paris Street 4 4 2,730 2500 $1,680,000 $1,680,000 - $615 - Mar 09, 2023 Mar 16, 2023 - 7
ADDRESS BEDS BATHS SQFT LOT ORIGINAL LISTING LAST ASKING CLOSING PPSF HOA FEES LISTED CONTRACT SOLD DOM 62 Edinburgh Street 4 4 1,955 2500 $1,495,000 $1,495,000 $1,595,000 $816 - Aug 05, 2022 Sep 30, 2022 Nov 03, 2022 56
Status comparison Apr 10, 2023
423 Silver Avenue 5 4 2,510 2779 $1,590,000 $1,590,000 $1,620,000 $645 - Sep 14, 2022 Oct 03, 2022 Nov 02, 2022 19 14 Ina Court 3 2 1,745 2504 $1,498,000 $1,498,000 $1,775,000 $1,017 - Feb 17, 2023 Mar 08, 2023 Mar 15, 2023 19 42 Ina Court 3 3.5 1,715 2500 $1,488,000 $1,488,000 $1,850,000 $1,079 - Feb 02, 2023 Feb 15, 2023 Mar 08, 2023 13
Apr 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 1 65 Ina Court ACTIVE 3 2 1696 $1,495,000 $881 26 2 470 Athens Street ACTIVE 3 3 1673 $1,499,000 $896 17 3 151 Venus Street ACTIVE 5 3 2455 $1,568,000 $639 21 4 520 Brazil Avenue ACTIVE 3 3 1871 $1,799,000 $962 103 5 243 Paris Street PENDING 4 4 2730 $1,680,000 $615 7 6 62 Edinburgh Street SOLD 4 4 1955 $1,595,000 $816 56 7 423 Silver Avenue SOLD 5 4 2510 $1,620,000 $645 19 8 14 Ina Court SOLD 3 2 1745 $1,775,000 $1,017 19 1 2 3 4 5 6 7 8 9 1,557 1,817 2,077 2,337 2,597 2,857
Feet $1 46M $1.55M $1.63M $1.72M $1 8M $1.89M P r i c e
Price & size
Square
Price & size Apr 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 9 42 Ina Court SOLD 3 3.5 1715 $1,850,000 $1,079 13
Price & days on market
Apr 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 1 65 Ina Court ACTIVE 3 2 1696 $1,495,000 $881 26 2 470 Athens Street ACTIVE 3 3 1673 $1,499,000 $896 17 3 151 Venus Street ACTIVE 5 3 2455 $1,568,000 $639 21 4 520 Brazil Avenue ACTIVE 3 3 1871 $1,799,000 $962 103 5 243 Paris Street PENDING 4 4 2730 $1,680,000 $615 7 6 62 Edinburgh Street SOLD 4 4 1955 $1,595,000 $816 56 7 423 Silver Avenue SOLD 5 4 2510 $1,620,000 $645 19 8 14 Ina Court SOLD 3 2 1745 $1,775,000 $1,017 19 1 2 3 4 5 6 7 8 9 0 25 49 74 99 123 Days on Market $1 46M $1.55M $1.63M $1.72M $1 8M $1.89M P r i c e
Apr 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 9 42 Ina Court SOLD 3 3.5 1715 $1,850,000 $1,079 13
Price & days on market
Listing averages Apr 10, 2023 Bed 3.667 Bath 3.167 SqFt 2,039 Lot Size 2,461 SqFt Price $1,653,444 DOM 31 $/SqFt $839 Lowest $1,495,000 Average $1,653,444 Highest $1,850,000 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 1 65 Ina Court ACTIVE 3 2 1696 $1,495,000 $881 26 2 470 Athens Street ACTIVE 3 3 1673 $1,499,000 $896 17 3 151 Venus Street ACTIVE 5 3 2455 $1,568,000 $639 21 4 520 Brazil Avenue ACTIVE 3 3 1871 $1,799,000 $962 103 5 243 Paris Street PENDING 4 4 2730 $1,680,000 $615 7 6 62 Edinburgh Street SOLD 4 4 1955 $1,595,000 $816 56 7 423 Silver Avenue SOLD 5 4 2510 $1,620,000 $645 19 8 14 Ina Court SOLD 3 2 1745 $1,775,000 $1,017 19 12 3 6 Median: $1,620,000 7 5 8 4 9
Listing averages Apr 10, 2023 ADDRESS STATUS BEDS BATHS SQFT PRICE $/SQFT DOM 9 42 Ina Court SOLD 3 3.5 1715 $1,850,000 $1,079 13
Suggested listing price
Price estimate for 206 Harvard Street
$1,595,000
Agent notes
Selling range between $1,650,000 and above.
Sold listing average (4)
$1,710,000
$863 Per Sq Ft 27 Days on Market
Pending listing average (1) $1,680,000
$615 Per Sq Ft 7 Days on Market
Active listing average (4)
$1,590,250
$827 Per Sq Ft 42 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Apr 10, 2023
Strength in our numbers
Global exposure and recognition.
Our rapid growth has made Compass, “ a household brand name for both home buyers and sellers.”² This recognition translates directly to your home, whether buying or selling.
Global reach and network.
As one of the only residential brokerages in the Fortune 500®, our unparalleled network of the nation’s top agents gives you the most valuable referral network in the industry.
decade ago. ”
Strength and stability.
You can be confident that you are supported by a brokerage with the collective insight of 28K agents, the scale of the #1 brokerage by sales volume, and the merit of the Fortune 500®.
*#1 2022 c osed sales volume T Velt eXp Rea ty Compass earn No 1 spots in Rea Trends 500 brokerage rankings RealTrends On ine HW Media 3/09/2023 https//wwwrealtrendscom/articles/rea trends-500-exp-realty-jumps-to-no-1-sides-compass-no-1-volume/
RANKED REALTRENDS
FORTUNE RESIDENTIAL
500 #1
“What is stunning about this is that... Compass wasn’t even in business a
BROKERAGE IN THE U S¹ LISTED ON THE FORTUNE 500®
A network of top real estate agents ready to bring you your buyer. $230B 2022 Gross Transaction Value* 28K+ Agents** *Gross Transact on Value is the sum of all c os ng sale pr ces for homes transacted by agents on the Compass p atform We nclude the value of a single transact on twice when our agents serve both the home buyer and home sel er in the transact on This metr c excludes renta transact ons **Agents are defined as all licensed agents on the Compass platform as of 6/2022 71 Markets
Annual unique international users on compass.com** Everyone gets a first impression... Compass gets billions. 250M+ 1.4M+ 150B+ Annual website and social media impressions* 2021 PR Impressions*** Our digital footprint attracts potential buyers to your listing. Our website drives international buyers to homes like yours through curated presentation and artificial intelligence. Our in-house media team works with top publications to share compelling narratives about your home with target buyers. Digital Reach
Reach
Reach *Sourced via Sprout Socia and Google Analyt cs, 11 2020–1231 2020 **Sourced via Google Ana ytics 11 2020–1231 2020 ***Sourced via Me twater, 11 2021–1231 2021
International
Media
Placing your property where your buyers are searching.
Once your home is listed, it will automatically be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow The Wall Street Journal Mansion Global Nextdoor
Trulia San Francisco Chronicle Realtor.com Juwai.com
International Syndication*
Argentina
Australia
Belgium
Bulgaria
Cambodia
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Chile
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Czechia
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Fiji
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French Polynesia
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United States
Uruguay
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Vietnam
*ListGlobal y opt-in required Data based on the reach of L stGloballys network
Sharing Your Home Globally
Instantaneously reach millions of potential international buyers on a vast network of trusted sites.
307M+ Annual international buyers reached*
50+ 96+
Countries your home syndicates to*
International portals your home syndicates to*
*ListG oba ly opt-in required Data based on the reach of ListGloballys internationa and luxury networks
Captivating California
Within 5 years of our arrival in the Golden State, Compass has become one of the top brokerages in the region.
Markets We Excel In
Lake Tahoe
Wine Country
San Francisco Bay Area
Silicon Valley
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Central Coast
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Brokerage in LA and SF by Sales Volume
6.6K+ 140+
Offices with over 500 employees
Number of agents LA Bus ness Journal Ranked #1 By 2019 Sales Volume | SF Business Times Ranked #1 By 2019 Sales Volume
sales volume in the Bay Area in 2022. Sotheby’s* 4.7% Keller
6.7% Coldwell Banker* 9.4% Compass* 19.9% 2022
*2022 transaction-side residentia sales reported to Bay Area MLS Associations by 12/15/22, per Broker Metrics Based on top 1000 ranked offices/brokerages Ana ysis made n good faith w th the data avai able Not a l sa es are reported to MLS Rounded to the nearest tenth of a percent
Outperforming the competition in the Bay Area. $35B+
Williams*
Top 4 Brokerages Percentage Market Share
*2022 transact on-side do lar-vo ume residentia and 2-4 unit sales reported to NorCal MLS All ance by 12/15/22 per Broker Metrics Analysis made in good faith Not al sales are reported to MLS By brokerage/brand Compass* 36.5%
in
Top 4 Brokerages Percentage Market
| San Francisco 11.7% DeLeon** 7.4% Sotheby’s** 11.8% Side, Inc.**
Outperforming the competition
San Francisco. 2022
Share
Our clients continue to choose Compass as the market leader for luxury homes in Northern California.
+95.3% National sales volume since the pandemic*
$215.2M Total $10M+ San Francisco sales volume, 2022*
15
$10M+ Sales in San Francisco in 2022*
Discover the pinnacle of luxury real estate.
Exclusive.
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Emboldened.
**2022 transaction-side, dol ar-volume residential property sa es reported to Bay Area MLS Assoc ation by 12/15/22, per Broker Metrics Analysis made in good faith w th data available Not a l sales are reported to MLS Rounded to the nearest tenth of a percentage By brokerage/brand 2022 Top 4 Brokerages Percentage Luxury Market Share ($5M+ Homes) Compass** 10.3% Intero** 3.5% Coldwell Banker** 13.4% Sotheby’s** 30.9%
No one knows luxury better than Compass.
Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers.
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Identify and plan strategic outreach through our partnership with Wealth-X.
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Our Success in the Bay Area.
Amazing partners *2022 transaction-side residential sales reported to Bay Area MLS Associations by 12/15/22 per Broker Metrics
compass.com/diversity-inclusion
L E T ' S TA K E A LO O K AT O U R P L A N TO S E L L YO U R H O M E
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
1 Complete listing paperwork
2 Prepare your property for market
3 Pre-market and promote your property to Compass agents*
4
Develop and execute our marketing strategy and media plan
5 6 7 8 List property online Show property and follow-up with leads
Monitor the market, provide updates and assess strategy
Review offers and negotiate the optimal contract
Close on the property and assist with post-closing questions
9 10 Schedule closing and work through contract terms PRE-MARKET ON-MARKET CLOSING *Pre-market ng strateg es are independently determined by cl ents at the r direction
Getting Your Home Ready to Sell
Your home only has one chance to make a great first impression and we are here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers. Data from the latest Cost vs. Value report from Remodeling magazine and the National Association of Realtors® estimates a: 71%
BEFORE BEFORE AFTER | NEW WOOD FLOORING *2022 Cost vs Value Report Remodeling Magazine (remode inghwnet/cost-vs-value/2022) **2022 Mode ing Impact Report National Association of Realtors (cdnnarrealtor/sites/default/files/documents/2022-remodel ng-impact-report-04-19-2022pdf)
118% Return on investment for minor kitchen upgrades* Return on investment for new wood floors**
Compass Concierge is the hassle-free way to help sell your home faster and for a higher price.
From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale.
How it Works
1. Determine a budget and updates together, then apply for Concierge funds
2. Immediately receive your Concierge Card or request cash
3. Work with trusted vendors to complete homes improvements
Sellers who use Compass Concierge are nearly twice as likely to sell their home in 60 days (compared to the average MLS listing in Compass markets)**
2x Apply at concierge.notablefi.com/apply/start
4. Repay at closing, delisting, or 12 months after approval.* Rules & Exclusions apply Compass offers no guarantee or warranty of results Sub ect to additiona terms and conditions Concierge Capital loans are provided by Notable F nance LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law l cense Loan el gib lity is not guaranteed and al loans are sub ect to credit approval and underwriting by Notable Compass is not a lender and s not providing loans as part of the Compass Conc erge program *Homes up to $5M may be el gib e in certain areas via Concierge Classic **Data is sourced from certain regional MLSs and has been aggregated to create an approximated national data set for purposes of provid ng estimates set forth above
Compass Concierge at Work
A Concierge Case Study
14 4x Day on market Return on $40K Concierge funds
"The Concierge program is a game changer! It was the support we needed to move forward with our decision to sell our home and
AFTER
B
t t k f t t "
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Percentage Over Market Value
Percentage of Buyers
If the asking price is too high, then the property appeals to fewer buyers.
0 1 2 3 4 5 6 7 Number of Weeks A c t i v i t y Peak Activity
0% 5% 10% 15% 20% 30% 50% 95%
Graphics are for informational purposes only Compass does not guarantee or warrant s milar resu ts
Our Exclusive Pre-Marketing Advantage
Private Exclusive
Soon
’t
’t
Compass Coming Soon gives us valuable opportunities to market your property while building anticipation among potential buyers and pressure-testing our pricing strategy all without accruing days on market. 2-3x 7% ~19% More views by consumers and agents* Fewer days on market vs. listings that go straight to active** More traffic at an open house*** Data refers to a comparison between MLS and Compass Coming Soon listings vs listings that go straight to act ve *Viewership sourced via Compasscom 1/2020–8/2020 **Days on market sourced via Compasscom 1/2020–7/2020 ***Open house traffic sourced via Compasscom 1/2020–9/2020 Compass Com ng Soon and Pr vate Exclusives are subject to local MLS restrict ons and not ava lable in all markets Local pol cy definit ons may restrict how Pr vate Exclusive istings can be shared between agents, even within the same brokerage Where the programs are availab e pre-marketing and list ng strateg es are independently determined by the client Compass does not recommend one particular strategy or guarantee results compass.com/coming-soon compass.com/private-exclusives
Coming
A Private Exclusive listing is an off-market home that can be shared by a Compass agent with their Compass colleagues directly. Property details aren
disseminated and won
appear on public home search websites. Listing your home as a Private Exclusive allows you to control what information is shared while still getting exposure to top agents at Compass.
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Our Powerful Voice in the Press #1 National media coverage compared to top brokerages** 2021 PR impressions* 15B+ *Sourced via Meltwater 11 2021–1231 2021 **Sourced via Me twater 11 2021–1231 2021 compared to Coldwel Banker Ke ler Will ams and Doug as E liman
s n house g for a es have nce the virtual ol** *Zi low Group Consumer Housing Trends Report 2022 survey data **Compass Livestream: Virtual Open House vs In-Person Open House 61 2020–831 2020
No one does virtual marketing like us.
We have unparalleled technology to market the sale of your home virtually through evolving times. Using dynamic, guided video, we showcase the key features of your property to our target clientele, wherever they are.
Virtual Open House Video Mail
Private Interactive
Home Tour
We’ll take buyers on a virtual journey through your home to highlight the unique features. Our interested buyers can easily provide direct feedback through live video or text.
Virtual Neighborhood Tour
Our buyers and their loved ones can explore all that the surrounding community has to offer with snapshots of key attributes of the neighborhood.
Digital Listing Brochure
Pages will turn, videos will play, and home features will come to life with interactive brochures to create an immersive experience for even the most discerning of buyers.
More opens lead to more closings. We embed live video into our email marketing to engage clients in a modern and compelling way.
Live Postcard
We utilize animated emails to showcase the most attractive elements of your property. This helps grab the attention of buyers at every stage of their home search. We’ll run and actively optimize Facebook and Instagram ad campaigns to promote your property to high intent buyers.
Digital Marketing & Insights
Enhanced 3D Staging
We’ve partnered with the nation’s leading virtual staging firm to provide touch-free staging in order to show your home in its best light virtually.
YOUR HEALTH AND SAFETY IS OUR #1 PRIORITY.
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
COLLECTIONS
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
INSIGHTS
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Your Buyer Follows Compass #1 Real estate website in 2019 + 2020, Webby Awards People’s Voice Winner* Monthly Website Visitors 420K 481K 1.2M 5.0M 16.3M The Agency* Engel & Volkers** Corcoran** Coldwell Banker** Keller Williams** *The Webby Awards 2019 (w nnerswebbyawardscom/2019/websites/general-webs tes/real-estate/81277/compass) 2020 (winnerswebbyawardscom/2020/webs tes/general-websites/real-estate/81277/compass) **Website traffic sourced v a SimilarWeb 021 2023–02 28 2023 4.8M Compass** 5.5M Sotheby’s**
A Custom Marketing Plan For
Your Home.
We’ll craft a marketing plan with strategies and tactics specific to your home, designed to garner maximum exposure.
1 2 3
Targeted buyer audience analysis and marketing tactics.
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Content Strategy that pairs custom narrative storytelling with impactful visuals. A multi-phased launch plan that markets your home like a blockbuster movie.
Exclusive Compass programs and offerings that will optimize your sale experience. An outline of key milestones you can expect as we bring your home to market.
Joske Thompson Global Real Estate Advisor, CIPS, FIABCI | DRE 00843865 joske@joske.org 4156082233 Joske.org
