2040 Broadway CMA

Page 1


SAN FRANCISCO

Global Real Estate Advisor, CIPS, FIABCI

(415)608-2233 | DRE 00843865

joske@joske.org joske.org

Joske has been a licensed real estate Broker since 1983. His extensive experience in both residential and commercial sales over the last 40 years has made him a coveted real estate resource. His instinctual ability to identify market directions and new market trends was honed in his background when he co-founded the real estate division at an Australian Merchant Bank.

His global reach as a Certified International Property Specialist is complemented by local expertise in San Francisco, where he is consistently ranked as a top-producing agent and is Co-Chair of the Global Business Council at the San Francisco Association of Realtors®.

Facilitating international business development with the world's most representative real estate industry organization, Joske is an active member of FIABCI, an elite network represented in over 70 countries with members from all real estate professions.

His extensive knowledge of international property and investment practices, paired with his robust worldwide network, affords Joske the competitive edge to deliver successful strategies for his global clientele.

Joske works equally well with property sellers and those looking to buy property, primarily because he never loses sight of their goals. He has established a solid reputation for adeptly representing luxury real estate buyers, sellers, and developers internationally. His US focus is offering luxury properties In San Francisco, Beverly Hills, New York, and Miami.

San Francisco, CA 94115

Listed Date May 11, 1999

Contract Date Aug 03, 1999 Sold Date Oct 15, 1999

ADDRESS SUBJECT

2040 Broadway, Unit 102, San Francisco, CA 94115

1900 Broadway, Unit 5, San Francisco, CA 94109

2539 Clay St, Unit 3, San Francisco, CA 94115

1998 Broadway, Unit 1607, San Francisco, CA 94109

ADDRESS SUBJECT

2040 Broadway, Unit 102, San Francisco, CA 94115 COMP #1

1900 Broadway, Unit 5, San Francisco, CA 94109

COMP #2

2539 Clay St, Unit 3, San Francisco, CA 94115

COMP #3

1998 Broadway, Unit 1607, San Francisco, CA 94109

CONTRACT DATE Aug 03, 1999 - - Nov 22, 2024

DATE Oct 15, 1999

ADDRESS SUBJECT

2040 Broadway, Unit 102, San Francisco, CA 94115

3016 Sacramento St, San Francisco, CA 94115

2549 Clay St, Unit A, San Francisco, CA 94115

2019 Green St, San Francisco, CA 94123

ADDRESS SUBJECT

2040 Broadway, Unit 102, San Francisco, CA 94115

DATE

3016 Sacramento St, San Francisco, CA 94115

2549 Clay St, Unit A, San Francisco, CA 94115

2019 Green St, San Francisco, CA 94123

ADDRESS SUBJECT

2040 Broadway, Unit 102, San Francisco, CA 94115

2774 Jackson St, San Francisco, CA 94115

2049 Vallejo St, San Francisco, CA 94115

3042 Jackson St, Unit 4, San Francisco, CA 94115

ADDRESS SUBJECT

2040 Broadway, Unit 102, San Francisco, CA 94115

DATE

2774 Jackson St, San Francisco, CA 94115 COMP #8

2049 Vallejo St, San Francisco, CA 94115

3042 Jackson St, Unit 4, San Francisco, CA 94115

Comparable property #1

San Francisco, CA 94109 1900 Broadway, Unit 5

$1,750,000

Listing description

Enjoy an iconic San Francisco lifestyle from a boutique, pre-war building at one of Pacific Heights most desirable addresses- beautiful, tree-lined Broadway Skyline and Bay views flood this 2 bedroom apartment with natural light pouring through huge floor-to-ceiling windows Large entertaining spaces crowned with architecturally stunning coffered ceilings provide a perfect venue for hosting elegant evenings as well as for casual lounging and dining. Nestled in the heart of Pacific Heights amongst magnificent mansions and stately consulates, this sophisticated City residence enjoys close proximity to the trend-setting boutiques, popular restaurants and entertainment attractions of Fillmore, Union and Chestnut Streets, as well as to some of the world's most beautiful parks & beaches. Enjoy a quintessentially San Francisco lifestyle in one of the City's most sought-after and vibrant historical neighborhoods, with easy access to the tech capital of the world in the hubs of SoMa, Jackson Square and & FiDias well as all the Opera, Symphony, Ballet and Jazz cultural attractions of Civic

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Listed Date May 17, 2024 Contract Date

San Francisco, CA 94109

1900 Broadway, Unit 5

Listing description (continued) Center!

Original Listing Price

$1,750,000 Last Asking Price $1,750,000

Closing PricePPSF $1,331

Listed Date May 17, 2024 Contract DateSold Date

Comparable property #1

1900 Broadway, Unit 5

Comparable property #2

San Francisco, CA 94115

2539 Clay St, Unit 3

Listing description

Location, location, location Welcome to an exquisite 2-bedroom, 2bathroom Victorian gem nestled in the heart of SF's prestigious Pacific Heights neighborhood This elegant residence offers an abundance of natural light, timeless period details, and practical modern updates throughout Step into the spacious living and dining areas, adorned with coved ceilings, rich hardwood floors, wood burning fireplace and large bay windows that fill the space with light. The updated kitchen features stainless steel appliances, polished countertops, and tons of cabinet space. The formal dining room is perfect for elegant entertaining and casual, intimate meals. The large, luxurious bedrooms offer ample closet space and serene environments. Both bathrooms have been tastefully remodeled, with radiant floor heat system, one with a walk-in shower, and one with a shower over tub. Additional highlights include in-unit laundry, wood burning fireplace, an office nook and garage parking. Situated on a picturesque, tree-lined street, this home is a 1/2 block from Alta Plaza Park, and a 1/2 block from

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TRANSACTION INFORMATION

Original Listing Price $1,760,000

Last Asking Price $1,760,000

Closing PricePPSF $1,128

Listed Date Oct 17, 2024 Contract Date -

Comparable property #2

San Francisco, CA 94115

2539 Clay St, Unit 3

Listing description (continued)

vibrant Fillmore Street, known for its trendy cafes, stylish boutiques, and upscale dining options Experience the pinnacle of SF living in one of the city's most coveted, charming neighborhoods!

Comparable property #2

2539 Clay St, Unit 3

Comparable property #3

San Francisco, CA 94109

1998 Broadway, Unit 1607 Bedrooms 2 Baths 2 Square FeetHOA Fees $1,594 / Mo Year Built 1964

Listing description

Welcome to Residence 1607, a luxurious penthouse level corner unit with stunning VIEWS in one of Pacific Heights most sought after and prestigious full service buildings. This elegantly remodeled 2 bed 2 bath home has two balconies and floor to ceiling windows that boast breathtaking views of Pacific Heights, Downtown, TransAmerica Pyramid Building and the gorgeous San Francisco Bay. Amenities include a generous parking space in a secure garage, deeded storage, elevators, doorman service and a spectacular shared roof deck with iconic views of the Bay, the Golden Gate Bridge and San Francisco. HOA dues include water, garbage, radiant heat, basic cable, internet, elevators, doorman service, professional outside management, building insurance, earthquake insurance Walking distance to Union Street, Fillmore Street, Polk Street and three blocks from Lafayette Park

Price -

Listed Date Oct 31, 2024 Contract Date Nov 22, 2024 Sold DateDOM - Days on Market 22

Comparable

Comparable property #4

San Francisco, CA 94115

3016 Sacramento St

Listing description

This meticulously restored two bedroom, one & half bath 1895 Victorian flat beautifully blends historical charm with modern amenities. The new woodwork throughout has been painstakingly matched to the original details, preserving the flat's vintage elegance. It features working fireplaces in both the living room and master bedroom, adding to its classic appeal. The chef's kitchen is a standout with Carrara marble counters and an island, a Bertazzoni gas range and electric oven, and a Sub Zero refrigerator. The large formal dining room is perfect for hosting gatherings, while custom bookshelves and storage in the living room and bonus/media room offer practicality and style. The garage offers flexibility: it can remain a one-car garage with a large storage area or be converted back to a deeded two-car garage Additionally, newer double-paned glass windows in the living room reduce street noise, and newer Anderson French doors open to a recently remodeled back terrace, seamlessly blending indoor and outdoor living spaces

$1,650,000

$1,172

Listed Date Sep 19, 2024

Contract Date Dec 02, 2024

Sold Date Dec 13, 2024 DOM - Days on Market 74

Comparable property #4

3016 Sacramento St

Comparable property #5

San Francisco, CA 94115

2549 Clay St, Unit A

$1,595,000

Listing description

Nestled perfectly between Alta Plaza Park and Fillmore Street, this contemporary Pacific Heights 2-bedroom, 2-bathroom condo promises vibrant city living in a stylish serene retreat Skylights throughout the home

flood the space with natural light, a rare feature for a garden-level apartment The open living room, complete with gas fireplace, newer floors & windows, & built-in cabinets, has plenty of space for entertaining Both the living & airy formal dining room open onto the private patio, for yearround indoor/outdoor living. The well-appointed kitchen, equipped with Miele and Bosch appliances, provides ample storage and is open to the living and dining rooms. Off the kitchen is a spacious and convenient inunit laundry room. At the rear of the home are 2 spacious bedrooms with custom shutters and sound-proof windows. The generous ensuite primary bedroom features a large WIC & a luxurious BA with a large shower with dual heads and overhead rain shower. Addl features include a large private basement storage area with internal access and 1-car garage parking Located in a

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$1,800,000 PPSF $1,385

Listed Date Aug 08, 2024

Contract Date Aug 21, 2024 Sold Date Sep 10, 2024

San Francisco, CA 94115

2549 Clay St, Unit A

Listing description (continued)

desirable 4-unit HOA, this condo is an exceptional opportunity to enjoy the best of city living

TRANSACTION INFORMATION

Original Listing Price

$1,595,000

Last Asking Price $1,595,000 Closing Price $1,800,000 PPSF $1,385

Listed Date Aug 08, 2024

Contract Date Aug 21, 2024

Sold Date Sep 10, 2024

DOM - Days on Market 13

Comparable property #5

2549 Clay St, Unit A

Comparable property #6

San Francisco, CA 94123

Listing description

Sophisticated elegance prevails in this pristine Pacific Heights

Condominium Iconic location on Green Street-this meticulously maintained unit is one block from the heart of Union St Floor to ceiling windows, high ceilings, gleaming hardwood floors, crown molding & lovely period details create an exquisite setting Enter through the inviting foyer to the Formal Living Room w/Fireplace flanked by a dramatic built in cabinet providing multiple bookshelves. The grand formal dining room can accommodate large dinner parties and is the perfect setting for entertaining guests. Sleek gourmet eat-in kitchen showcases Granite Counters, Custom Cabinetry, Sub-Zero Refrigerator, Wolf Range & Bosch Dishwasher. Inviting hallway with in-unit W/D & handsome Full Stone Guest Bath leads to the exquisite Primary Suite offering magnificent custom floor to ceiling closets and an en-suite spa Limestone BA complete w/soaking tub & separate shower. Direct access to the magical exclusive use garden & patio opens from both the Primary Suite & second bedroom. The manicured grass & peaceful patio creates an

Continued on next page

Listed Date Oct 04, 2024

Contract Date Oct 16, 2024 Sold Date Oct 30, 2024

Comparable property #6

San Francisco, CA 94123

2019 Green St

Listing description (continued)

enchanting & relaxing outdoor environment One car parking in garage & storage A rare opportunity to have it all comes once in a lifetime! Do not miss this captivating residence

TRANSACTION INFORMATION Original Listing Price $1,885,000 Last Asking Price $1,885,000 Closing Price $1,970,000 PPSF $1,513

Listed Date Oct 04, 2024

Contract Date Oct 16, 2024

Sold Date Oct 30, 2024

DOM - Days on Market 12

Comparable property #6

2019 Green St

Comparable property #7

San Francisco, CA 94115

2774 Jackson St

$1,985,000

Listing description

Nestled steps from Alta Plaza Park, this elegant and tastefully remodeled top-floor condominium offers a gracious layout w/ two expansive bedrooms, two bathrooms, and a private one-car garage. Upon entering the charming home, you are welcomed into the sun-drenched, southfacing living room adorned w/ many windows bathing the space in natural light. The generously sized bedrooms, each uniquely appointed, include a custom-built closet and built-ins in the second bedroom. Across from the living room, the formal dining room connects to the chef's kitchen with an island, Viking range, farmhouse sink, microwave drawer, & wine fridge. Off the kitchen, a laundry room with w/d enhances the home's functionality. Additional highlights include a shared central patio, large deeded storage room, refinished walnut floors, upgraded windows, spa-like bathrooms w/ Restoration Hardware finishes, custom linen drapery, and preserved period details throughout Situated in prestigious Pacific Heights, this condo offers unparalleled convenience Enjoy Alta Plaza Park, 1 block away,

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$2,105,000 PPSF $1,211

Listed Date Aug 14, 2024

Contract Date Aug 30, 2024

Sold Date Sep 27, 2024 DOM

San Francisco, CA 94115

2774 Jackson St

Listing description (continued)

vibrant Fillmore St shops & dining, 3 blocks away The Presidio, a 4-block stroll, and a quick drive to the iconic GG Bridge

Original Listing Price $1,985,000 Last Asking Price $1,985,000 Closing Price $2,105,000 PPSF $1,211

Listed Date Aug 14, 2024

Contract Date Aug 30, 2024

Sold Date Sep 27, 2024 DOM - Days on Market

Comparable property #7

2774 Jackson St

Comparable property #8

San Francisco, CA 94115

2049 Vallejo St

Listing description

A sanctuary of elegance & modern design awaits at 2049 Vallejo This top floor, 2BD/2BA mid-century modern gem has been thoroughly transformed with a comprehensive contemporary renovation showcasing an open floorplan The chef's kitchen is a highlight, w/stunning marble finishes, premium appliances, & a huge skylight which bathes the area in natural light Bleached walnut floors are featured throughout The living/dining room is fitted with a wood-burning fireplace & built-in cubbies incorporating a smartly designed office. The primary suite is a tranquil retreat overlooking the peaceful garden. The exquisite en suite primary BA is awash with natural light & beautifully finished with marble. The 2nd BD has glass doors that open to the deeded deck with stairs to the shared garden, a welcome retreat perfect for unwinding amidst nature. The second full BA, and in-unit laundry, are off the hall. 2-car parking for this unit is tandem with itself & accessed by its own garage door. This rare offering is ideally located on one of San Francisco's most beloved streets, with easy access to the

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Original Listing Price $2,500,000 Last Asking Price $2,500,000

Closing Price $2,225,000 PPSF $1,610

Listed Date Aug 30, 2024

Contract Date Oct 27, 2024

Sold Date Nov 12, 2024 DOM - Days on Market

San Francisco, CA 94115

2049 Vallejo St

Listing description (continued)

vibrant shops and dining options on Union, Chestnut, & Polk Streets, as well as the picturesque beauty & outdoor attractions at Crissy Field, the Marina Green, Fort Funston, and the Presidio

Listed Date Aug 30, 2024

Contract Date Oct 27, 2024

Sold Date Nov 12, 2024

Comparable property #8

2049 Vallejo St

Comparable property #9

San Francisco, CA 94115

3042 Jackson St, Unit 4

Listing description

Stunning Pacific Heights penthouse! This unit was thoughtfully renovated to maximize light and volume and build in storage and conveniences into every inch It features endless skylights, exposed beams, hardwood flooring, and custom closets At the top of the stairs, the great room showcases a south-facing window bay with fantastic city views flanked by built-in hidden storage closets The living area centers around an inviting wood-burning fireplace with gas starter, with a dramatic light fixture overhead. A beautiful European kitchen is outfitted with quartz countertops, tile backsplash, and deluxe appliances. Down the hallway is an elegant formal dining room, a den or media room, a laundry closet, and a fabulous outdoor patio, complete with plumbed gas firepit. At the back of the home is the luxurious primary suite, appointed with a walk-in closet, and a gorgeous bath with double floating vanity and a marble steam shower. The bedroom offers 2 more closets, a fireplace, and treetop outlooks. A lovely guest bedroom is paired with a sleek hall bath with a floating vanity and shower

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Listing Price $2,495,000 Last Asking Price $2,495,000 Closing Price $2,325,000 PPSF $1,080

Listed Date Jun 14, 2024

Contract Date Jun 24, 2024 Sold Date Jul 12, 2024

San Francisco, CA 94115

3042 Jackson St, Unit 4

Listing description (continued)

over tub The unit includes 1-car garage parking and secure bike storage

This boutique building is located 3 blocks from the Presidio and a short walk to Sacramento or Fillmore St shops and dining

Asking Price $2,495,000

Listed Date Jun 14, 2024

Contract Date Jun 24, 2024

Sold Date Jul 12, 2024

Comparable property #9

3042 Jackson St, Unit 4

Pending listings

Sold listings

Price estimate for 2040 Broadway, Unit 102

$2,000,000 - $2,250,000

Sold listing average (6)

$2,012,500

$1,301 Per Sq Ft 31 Days on Market

Pending listing average (1)

$1,845,000

$0 Per Sq Ft 22 Days on Market

Active listing average (2)

$1,755,000

$1,221 Per Sq Ft 136 Days on Market * This represents

contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.

A TARGETED APPROACH TO SELLING YOUR HOME

THE SELLER PROCESS AT A GLANCE

THE BENEFITS OF WORKING WITH A COOPERATING BROKER

Working with a professional buyer’s agent can provide a host of benefits you may not have considered. In partnership with a buyer’s agent, I can show your home in its best light to a widened pool of qualified buyers and ensure a more efficient contract-to-close process for everyone involved.

Increased Exposure For Your Listing

More eyes means more interest. A buyer’s agent can help get your listing in front of interested buyers they are currently representing, which maximizes your home’s exposure in a competitive market. By listing as a Compass Private Exclusive, you can even pre-market your home to buyers and the agents they are working with to build early demand before launching to the public.

More Qualified Buyers

Working with a buyer’s agent helps increase the likelihood that your home will be seen by qualified and vetted buyers who are educated about the market and ready to transact.

Seamless Contract-to-Close

Buyer agents provide guidance, counseling, and support to buyers throughout the contract-to-close process to troubleshoot and resolve potential issues. Having dedicated agents on both sides of the deal will ensure an objective approach and increase the likelihood of a seamless transaction.

Reduced Liability & Exposure

Having professional representation more readily ensures that the buyer completes their investigations to their satisfaction, thoroughly reviews and understands seller disclosures, and completes each required step. The result? A well-informed client without buyer’s remorse.

THE BENEFITS OF OFFERING

BUYER AGENT COMPENSATION

In the United States, real estate commissions can be paid by the seller, listing agent or the buyer. Continuing the practice of offering buyer compensation by the seller or listing agent increases the likelihood of having a professional buyer’s agent on the other side of the transaction and provides you with a number of advantages.

By paying commission or authorizing your listing broker to pay commission, you have potential to:

Increase Interest From Qualified Buyers

When you offer compensation to the buyer’s agent, the property may become more attractive to serious buyers and increase its exposure, a critical advantage in competitive markets. This also makes your home more accessible to a wider pool of buyers, some of whom might have limited cash for upfront costs.

Secure a Higher Purchase Price

If buyers don’t need to reserve funds for commission, they may be able to offer a higher purchase price.

Sell Faster

Removing the financial burden on buyers can help reduce the time your property is on the market.

Simplify Negotiations

With commission costs off the table, negotiations are less complex, allowing all parties to stay focused on the property’s price, which streamlines the negotiation.

PRICING YOUR PROPERTY TO MAXIMIZE BUYER ACTIVITY

Timing of Buyer Activity

A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home’s position in the market.

Attracting Buyers Using Competitive Pricing

Using competitive analysis, market research, and Compass’ suite of AIpowered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.

ASSESSING OUR STRATEGY AND MONITORING THE MARKET

Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.

Collections

Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.

Insights

Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are abe to further target our ads to buyers most interested in your home.

THE POWER OF PHOTOGRAPHY

Beautiful photography is one of the most powerful tools for selling your home. Compass uses best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.

A MULTI-CHANNEL MARKETING APPROACH,

DESIGNED TO STAND OUT

From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.

Printed Collateral
Digital Marketing

YOUR BUYER FOLLOWS COMPASS

Digital Impressions

Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.

Media Reach

Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.

20.4B+ Impressions in 2023¹ 137K+ Articles¹

Website Visitors Compass.com is #1. ¹Source:

YOUR LISTING IN THE HANDS OF INTERNATIONAL BUYERS

Barnes International Realty

Compass has established a program with BARNES International Realty to showcase your listings to their international network of ultrahigh-net-worth luxury consumers and leading brokers.

As a leader in high-end real estate and an ambassador for the art of living, BARNES is present in more than 75 exceptional destinations, from major international cities to the most beautiful resorts.

Our program with BARNES gives you access to:

1300 Luxury Agents 150K International Clients

130 Offices Worldwide

20 Countries Worldwide

COMPASS CONCIERGE PROGRAM

Our Concierge program is the hassle-free way to help sell your home faster and for a higher price.¹ With services like staging and renovation, we can prepare your home for the market with zero due until closing.²

BEFORE 2X

Based on our studies we believe sellers who use Compass Concierge are nearly 2x as likely to sell their home in 60 days.

Apply at concierge.notablefi.com/apply/start

AFTER

The hassle-free way to sell your home faster and for a higher price. Compass Concierge helps you maximize your home’s value with home improvement services like staging, flooring, painting, and more. With zero due until closing.

The percentage of sellers’ agents who say staging decreases a property’s time on market

$400

The potential return of every $100 you invest in staging your home

54%

The percentage of homebuyers willing to pay more for hardwood floors 53%

*National Association of Realtors, 2020

With Compass Concierge, the options are endless:

Floor repairing

Carpet cleaning and replacement

Staging

Deep-cleaning

Decluttering

Cosmetic renovations

Landscaping

Interior and exterior painting

COMPASS.COM/CONCIERGE

HVAC

Roofing repair

Moving and storage

Pest control

Custom closet work

Fencing

Electrical work

Seller-side inspections and evaluation

Kitchen improvements

Bathroom improvements

Pool and tennis court services

Water heating and plumbing repair

Sewer lateral inspections and remediation

+100 other home improvement services

"The thing that was the most daunting for me about selling the home was how would I get it to market, based on being retired and have limited income. And that's where the Compass Concierge service was absolutely remarkable.”

JULIA | COMPASS SELLER

COMPASS PRIVATE EXCLUSIVES

Who says you only have one chance to make a first impression?

Private Exclusives are off-market listings only visible to Compass agents and their buyers. Listing your home as a Private Exclusive extends your marketing runway and gives you the opportunity to build demand and test the market without risk before officially launching your home to the public.

Quickly Test Your Price

Get feedback from buyers on your aspirational price without risking price drops or accumulating days on the market.

Soft Launch

Market your home before investing time and effort into prepping it for the public.

Generate Buzz

Build interest from buyers before your home hits the public market.

Launch Twice

Launch your property twice: first internally on Compass, then on MLS and aggregate sites.

Maintain Your Privacy

Keep your home’s details private; share only with Compass agents and clients.

THE POWER OF THE NUMBER ONE BROKERAGE

WE UNDERSTAND WHAT IT TAKES TO SELL YOUR HOME

Hi, I’m Robert, Founder & CEO of Compass. I started this company because my own mother is an agent and I wanted to create a company that treats its agents as well as they treat clients like you.

I saw how hard my mom worked to make her clients’ dreams come true and it filled me with an appreciation for the importance of home and the difference a talented, ethical professional can make in your real estate experience.

Our goal is to invite only the most well-respected and skilled agents to join Compass and then provide them with what my mom never had: a powerful technology platform, the highest levels of support, and a vast array of gorgeous marketing tools to reach the most qualified buyers all to help serve you better.

Our mission is to help everyone find their place in the world and we would be honored to help you embark on your next chapter.

Sincerely,

Robert Reffkin, Founder & CEO

GUIDING YOU HOME WITH THE COMPASS ADVANTAGE

Investing Billions in Tech to Sell Your Home

At Compass, the technology of the future is already changing outcomes today. Not only has the company invested over $1.5B dollars in tech over a 10-year period¹, but we continue to spend more than $100M annually on research and development² to help our agents make buying or selling easier for you.

A Marketing Strategy for Every Home

As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.

A 33K+ Network of Top Agents Nationwide

In 2023, 17.5% of Compass transactions resulted directly from referrals to Compass³, demonstrating the power and reach of our nationwide network — a network that arms us with privileged access to the homes you’ve been waiting to find and the prospects ready to buy.

#1

Residential Real Estate Brokerage in the United States⁴

$186B

2023 Gross Transaction Value⁵

A NETWORK OF TOP REAL ESTATE AGENTS READY TO BRING

YOU YOUR BUYER

17.5% of Compass transactions resulted directly from referrals to Compass ¹ 400+

Offices Nationally Across The U.S.

33K+ Compass Agents ²

Washington

Wisconsin

Georgia

Wyoming

CAPTIVATING CALIFORNIA

Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.

Markets we excel in:

Lake Tahoe

Reno

Wine Country

San Francisco

Peninsula

Silicon Valley

Carmel/Monterey/Santa Cruz

Central Coast

Santa Barbara/Montecito

Los Angeles

Palm Springs

Orange County

San Diego

Brokerage in LA and SF by Sales Volume* #1

Number of employees 600+

7.9K+

Number of agents

110+

California offices

OURSUCCESSINTHEBAYAREA

Sales volume in 2023* $24B+

3,800+

Number of agents

280+

Number of employees

55 Offices in Northern California

$24B+

sales volume in the Bay Area in 2023.

2023 Top 4 Brokerages Percentage Market Share:

DISCOVERTHEPINNACLE OFLUXURYREALESTATE

Prestigious. Exclusive. Emboldened.

Our clients continue to choose Compass as the market leader for luxury homes in Northern California.

#1

Market Share for UltraLuxury Home Sales

($10M+) in 2023

#1 Market Share for Luxury Home Sales ($5M+) in 2023

2023 Top 4 Brokerages Percentage Luxury Market Share

($5M+ Homes)

YOUR LISTING LAUNCH

Pre-Market

Home Preparation

Photography

Pricing

Pre-List Marketing

Leveraging Our Exclusive

Agent Network

On-Market

Media Plan

Open Houses

Assessing Our Strategy and Monitoring the Market

A CUSTOM MARKETING PLAN

FOR YOUR HOME

We’ll craft a marketing plan with strategies and tactics specific to your home, designed to garner maximum exposure.

1 Targeted buyer audience analysis and marketing tactics.

2 Content Strategy that pairs custom narrative storytelling with impactful visuals.

3 A multi-phased launch plan that markets your home like a blockbuster movie.

4 Exclusive Compass programs and offerings that will optimize your sale experience.

5 An outline of key milestones you can expect as we bring your home to market.

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