Marketing Proposal - Product

Campaign Tag: Out of sight, out of mind Campaign Objective: No advertising is bad advertising. That is the premise for this campaign. Increase product visibility, awareness, generate conversions and new customer acquisition.

SWOT Analysis: Strengths: Internal Attributes Medical Expertise: DRx Clinic and DRx Medispa are both medically led by experienced Aesthetic Doctors with many years of experience in the field.

Product Quality: Only clinical grade ingredients are sourced and selected. No animal testing and products undergo rigorous testing to ensure highest possible efficacy and reliability.

Relevant Products: Products are developed to treat and address specific skin conditions and known reactions. Arazyme Exfoliant was developed to be more than just an exfoliant or scrub. It has multiple other benefits like removing dead skin, impurities, excess sebum, anti-irritation properties Weaknesses: Internal Attributes Competition: Market competition from more established brands.

Purchase Place: E-commerce store not ready.

Opportunities: External Attributes Opportunity to use the launch of EFR to generate more brand visibility and awareness.

Threats: External Attributes Regulations: Uncertain if product can be sold openly in stores. If not, funnel traffic to instore or wait till E-commerce is ready.

360 Marketing Strategy & Communication Plan Product: Designed and finalised Packaging: Designed and finalised Place: Purchase at clinic, or Preorder

ATL Marketing Activities Measurement Metrics: Reach, Frequency, Rating Points Advertising Medium(s) Used: Print, Tv Marketing Objectives: Build Product Awareness, Purchase Consideration, Brand Visibility, Funnelling or Increase footfall Buyer Traffic to Clinic/Medispa 1. Restart mass media beauty editorial (not paid) starting with Arazyme Exfoliant.

2. Restart mass advertising on Tv for DRx. BTL Marketing Activities Measurement Metrics: Social Media Likes, Site Visits, Engagements, CTR, Conversions, CPC, CPA, Followers & Impressions Advertising Medium(s) Used: Digital, Social Media Marketing Objectives: Build Product Preference, Product Purchase, Funneling Buyer Traffic 1. Create infographic product factsheet, digital/print. (Inhouse) 2. Create Pullup banner. (Inhouse) 3. Create Poster(s). (Inhouse) 4. Create inClinic tv ad. (Inhouse) 5. Create Social Media posts. (Inhouse) 6. Create Newsletter blast. (Inhouse) 7. Create Brochure, print/digital. (Inhouse) 8. Create Product popups in store. (Inhouse) 9. Create/support content for aesthetic beauty advertorial. (SPH) 10.Create/support Digital Advertorial (SPH) 11.Create/support Online banner ad (SPH) 12.Create/support EDM ad blast (SPH) 13.Create/support Print Magazine ad (SPH) 14.Create/support Digital Magazine ad (SPH) 15.Create/support Social Media posts (SPH) Miscellaneous 1. FB & Instagram Ad to go up to inform of new product launch. (x1 post + FB Ads Boost) Purpose:

To inform our customers on new product launch. Special promotion launch price of $60 / 50g, while stocks last. Purchase at clinic.

1. FB & Instagram Contest: 3 Infographics on Arazyme Exfoliant benefits to skin, the mechanics behind how Arazyme works. (x3 posts with FB boost + x1 Contest winner announcement post) 2. Produce and display ads on TV at clinic with music

Purpose: To do a mini contest (1-2 months) and viewers have to pay attention to posts about Arazyme Exfoliant benefits and name them. First 50 customers who get the right answer will receive a free Arazyme Exfoliant 50g.

3. FB & Instagram post: Come and experience a free Arazyme sample at clinic or spa. (x1 post) 4. Expected surge demand from SPH advertising Purpose: Design a POS display in clinic for selling Arazyme.

5. Nominate Arazyme Exfoliant for Harpers Bazaar award 6. Nominate DRx treatment for SPH awards