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Venturing into Comic &
Book Publishing
Table of Contents
Venturing into Comic and Book Publishing
Key Highlights, Outline / Executive Summary
Introduction
Comic Book Publishing - Scope & Limitations
Comics in Various Formats
Book Publishing - Scope & Limitations
Books in Various Formats
1. Background / Statement of Problem - Comic Books
1.1. Comic Book Publishing Advantages - Pros
1.2. Comic Book Publishing - Print & Digital
1.3. Comic Book Publishing in Japanese format - Manga
1.4. Comic Book Publishing Inherent Problems - Cons
1.4.1 Comic Book Publishing - Problems in Print & Digital
2. Background / Statement of Problem - Books
2.1. Book Publishing Advantages - Pros
2.2. Book Publishing - Print & Digital
2.3. Book Publishing Inherent Problems - Cons
2.3.1 Book Publishing - Problems in Print & Digital
3. Marketing, Advertising and Distribution - Comic Book
3.1. Comic Book Publishing Industry Marketing Model - Direct to Market
3.1.1 Comic Book Publishing - Publisher Costs (Typical)
3.2. Comic Book Publishing Industry Marketing Model - Indirect to Market
3.3. Comic Book Publishing Industry Distribution Model
4. Marketing, Advertising and Distribution - Book Publishing
4.1. Book Publishing Industry Marketing Model - Indirect to Market
4.2. Book Publishing Industry Distribution Model
5. Conclusion - Comic Book Publishing
5.1. Comic Book Publishing Characteristics
6. Conclusion - Book Publishing
6.1. Book Publishing Characteristics
References
Market Reports 
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Edwin