Integrated Digital Marketing + E-Commerce Plan + Content Marketing Plan (2022)

360 Integrated Digital Marketing Social Media PPC Ad Campaigns* 1.

Digital Ads

Social Media Ads

*Not inclusive of advertising budget & has to be added on separately.

2

1

Branding

360 Digital Marketing Overview

SEO & SEM Click to Learn: SEO & Analytics

1. Mobile Responsive Digital Marketing Campaigns

Cross-Channel selling, we support your Social Media selling.

6 Digital Click to Learn: Email Marketing

1. EDMs– Email Marketing 2. E-Commerce Store

5

3

1. Brand focused Marketing campaigns.

2. Press Releases & Offline Marketing campaigns.

3. E-Commerce focused Marketing campaigns.

4 Flow Chart 1. Detailed Flow Chart of integrated 360 Digital Marketing process.

PPC AD CAMPAIGNS - DIGITAL ADVERTISING AN OVERVIEW ON DIGITAL ADVERTISING

Your Advertising Money

Your Advertising Money Phase 1 Recommendation Millions of websites

How PPC Ads Work – Highlights – Phase 1 Social Media advertising is similar, using AI. Google uses its advertising AI & pushes your ad to users across these platforms.

E-COMMERCE FUNNEL PROCESS AN OVERVIEW ON DIGITAL ADVERTISING QUALIFIED LEADS

LANDING VISITORS

Objective: Website Conversion

Objective: Website conversion

Conversion Event: Landing PageVisiting

ConversionEvent: Product Visiting

PRODUCT VISITORS

Objective: ProductCatalogue (multi-product) ConversionEvent: Add to Cart

BASKET VISITORS

Objective: Product Catalogue (single product)) Conversion Event: Purchase

CLIENTS

Objective: Product Catalogue (crossselling) Conversion Event: Purchase OPTIMIZE FOR ACTION (IF WCA < 100K = CPM)

OPTIMIZE FOR ACTION (IF WCA < 100K = CPM) OPTIMIZE FOR ACTION (IF WCA < 100K = CPM) OPTIMIZE FOR ACTION (IF AUDIENCE <100K = OPTIMIZE FOR IMPRESSIONS) OPTIMIZE FOR ACTION AWARNESS

CONSIDERATION

PREFERENCE Facebook Ad Funnel Components – Bidding

Bidding & Ad type

PURCHASE

LOYALTY

SUMMARY: E-COMMERCE + PPC CAMPAIGNS

CONVERSION FUNNEL CAMPAIGN OBJECTIVE

AD SET

ADSET 1

AWARENESS Campaign 1: Website Conversions.

Campaign 2: Website Conversions.

ADSET 3

Exclude lookalike 9% and 2%

ADSET 3 ADSET 1

PREFEENCE

Campaign 3: Product Catalogue for FB.

Lookalike 9%, Exclude Lookalike 2%

ADSET 2

ADSET 2

Lookalike 10%,

Landing Visitors WCA (30-days duration) Excluding product visitors, basket visitors and clients

Product Visitors WCA (30-days duration) Exclude basket visitors and clients

ADSET 3 ADSET 1 Campaign 4: Product Catalogue for FB.

PURCHASE

ADSET 2

Add to Cart WCA (duration 60 days) Exclude basket visitors and clients

ADSET 3 ADSET 1 Campaign 5: Product Catalogue for FB.

LOYALTY

ADSET 2 ADSET 3

OPTIMIZATION

Lookalike 2%

ADSET 2

ADSET 1

CONSIDERATION

TARGETING

Clients WCA (15 days after purchase, 90 days duration)

PLACEMENT

CREATIVE

FB + IG + Audience Network

2-3 creatives per ad set.

Conversions: Landing View Content

FB + IG + Audience Network

Conversions: Product View Content

FB Newsfeed Desktop

*Unique Daily Reach or Impression if audience is <100K

FB + IG + Audience Network

FB Newsfeed Mobile + Audience Network IG

Conversions: Add to Cart

FB Newsfeed Desktop

*Unique Daily Reach or Impression if audience is <100K

FB Newsfeed Mobile

Conversions: Purchase

FB Newsfeed Desktop

*Unique Daily Reach or Impression if audience is <100K

Conversions: Purchase *Unique Daily Reach or Impression if audience is <100K

Carousel ads /Video Carousel ads / Canvas

BUDGET

30% of overallad spend

2-3 creatives per ad set.

Carousel ads / Video Carousel ads

Product Feed (Multi Product Layout)

15% of overallad spend

20% of overallad spend

FB Right Column

FB Newsfeed Mobile

Product Feed (Single Product Layout)

15% of overallad spend

FB Right Column FB Newsfeed Desktop FB Newsfeed Mobile FB Right Column

Product Feed (Multi Product Layout + Cross-selling/ Up-selling Setup)

20% of overallad spend

* Instagram for levels 3, 4, 5 can be run with Website Conversion separate campaigns as DPA are not available for this placement yet, use Carousel Ads instead. * If ads are underdelivering, Re-allocate ad-dollars to Level 1 to feed the funnel. *This is not a one-size fits all business. * Re-allocate ad-dollars to placement ad sets with higher ROI." This is an standard structure to guide you

E-COMMERCE KPIS AN OVERVIEW ON DIGITAL ADVERTISING

ECOMM VARIABLES IMPACTING Facebook Ad Performance

Ecomm KPIS

Ecomm Variables

Ad Variables

Ad KPIS

Market

Targeting

CPM

Pricing Business Margins Product LifeCycle Purchase Frequency Product Catalog Size

Budget Bidding Placement Creative

E

very online business has it’s own components which will more or less influence it’s Facebook advertising performance.Although all of them are variables on the business side, many of them must remain stagnant due to their importance in the business model. However, it is important to understand their relation to ad metrics. Let’s take a look at some of them in detail:

ROAS

Return On Ad Spent

CTR CAC CPA CR Frequency Relevance Score

Customer Acquisition Cost LTV

Customer (Life Time Value) AOV

Average Order Value

Delivery Sales Figures

CONTENT MARKETING STRATEGY AN OVERVIEW ON SOCIAL MEDIA STRATEGY INTEGRATED WITH DIGITAL MARKETING

Social Media Goal Highlights When determining the the role of Social Media, we support our partners in 4 areas.

Goals & Objectives

1

The more specific goals and objectives, It will easier to clearly see what the campaign need to accomplish.

Measurable, attainable, relevant, and time-bound.

Split Testing Ads

2

Facebook ad strategy where two elements of a marketing campaign are tested against each other to analyze which one can deliver the best results. A good split test can result in huge ROI improvements.

Variable Test: Audience Targeting, Call To Action, Images, Texts, Element Position.

3

Cross Sell & Targeting

Creative graphic that incrase value proposition and a single call to action. With ad purpose is capturing audience attention and ability to encourage them.

4 Components ads: Visual, Relevant, enticing value proposition, CTA.

Conversion Rate

4

Get people to take action on social media through social selling. Increase sales transaction, define the action, and encourage people to visit the E-Shop.

72% of marketers sell across more than 1 social platform for various marketing campaigns or brands.

Digital Marketing & E-Commerce • • • •

Digital Marketing Support E-Commerce Store Support Connect with customers quickly and transparently Cross-Channel Selling, Facebook, Instagram

PPC AD CAMPAIGNS - DIGITAL ADVERTISING AN OVERVIEW ON DIGITAL ADVERTISING

PPC AD CAMPAIGNS - DIGITAL ADVERTISING AN OVERVIEW ON DIGITAL ADVERTISING

1. PPC AD CAMPAIGNS – DIGITAL ADVERTISING 4/4* AN OVERVIEW ON DIGITAL ADVERTISING

Ad Experiment A: est.

• Ad Group 1 • Keyword A • 2 Weeks • 3 Clicks ~ $3.45++ • 100 Clicks / est. $100++ • After 2 weeks, evaluate • Test Sales, Promo & Marketing mechanics

Test Ad Experiments & Observe Findings

Ad Experiment B: est.

• Ad Group 2 • Keyword B • After 2 Weeks • 3 Clicks ~ +$4.00++ • 100 Clicks / est. $140++ • After 3 weeks>, re-evaluate • Test different set of Sales, Promo & Marketing mechanics

Refine Methods on Best Ad Experiment & Test Again

Social Media Advertising Placement Identify Campaign

Facebook provides a choice of several campaign goals.

Specific goals will make it easier to identify what needs to be accomplished.

Precise Ad Management For You …

Know Campaign Audience

Understanding audience, including information about the of geography, demographics, psychographic and more.

Report & Evaluation

A comprehensive view of the campaign performance on Facebook, Instagram and Audience Network.

Campaign Creation & Testing

Create a split campaign for each destination. Manage the ad set base on audience. Bids for campaign objectives.

SOCIAL MEDIA STRATEGY SUMMARY OF OUR SOCIAL MEDIA STRATEGY – 6 FEATURES

1

2

3

4

Content Creation

FB Page Setup Optimization

Engagement Pattern Analysis

Content Promotions

Good content is important for Facebook engagement. We offer a comprehensive content library for all our partners

We customized content based on keyword research.

Analyze which posts are working well to get engagement.

Get more exposure for your content post. We can assist in this area by sharing or direct selling on our Facebook & Instagram

6 Video Views Promote videos to raise awareness about our brands or products. We are also a YouTube Partner

What we can offer to our partners: 360 Integrated Digital & Social Media Marketing Commitment

5 Audience Targeting and Segmentation To get better brand position to target specific customer's needs and desire.

EDMS EMAIL MARKETING AN OVERVIEW OF OUR CAPABILITIES

SEO - CONSUMER MAPPING THROUGH ANALYTICS AN OVERVIEW ON HOW CONSUMERS WILL BE CLASSIFIED:

Examining data analytics with data protection measures, we keep consumer data secure.

DIGITAL MARKETING MIND MAP AN OVERVIEW OF OUR CAPABILITIES

Visuals

Brand

Content

Digital

Affiliates

Physical Products

Digital Marketing Strategy

E-Books

E-Commerce Main Sites

Retail Store Products

Digital IP Digital Products

Metro Social Media

Email Marketing Mobile Blogs

Client Acquisitions

Customer Acquisitions

Apps Social Media

Hosting & Systems

Analytics

Server Support

Animation Pipeline

Data Protection

Integration

Digital Systems

Integration SPK Pass

Agile Market Change Acquire Trade Knowledge

Business Intelligence

Admin

Monitoring Project Management Marketing Automation CMS

Digital Growth & Support IT Support

E-Commerce

Operations

Reporting B2B B2C

Marketing Collaterals

Accounting

Performance

Implementation

Content Marketing

Email Marketing

Branding Strategy

SEO, SEM

Social Media

Service Work

Multi Channel

Product & Service Innovation

Web

PPC Advertising

Other Digital Products

Digital Advertising

Interactive

Legal HR Benchmarking

R&D Innovation Continuous Integration

CRM