Revamp the Keyword Research Process for the Coming Year A practice which is undertaken by SEO executives to find out research the actual terms which are entered as search queries by people in search engines is called Keyword Research. This research is carried out by the search engine optimization professionals to include the maximum used keywords in their site so as to get better rankings. Though there are many components which are included in the SEO campaign for increasing a site’s ranking and traffic. However keyword research is one of the core components which has been playing an important role in SEO activities since the early days and continues to do so even today. This is what leading SEO Experts in India suggest. However with new competitors coming up every moment for all the services which are provided on web the process of SEO methods also needs an updation. These days performing the mediocre keyword research is not enough. Thus there should be proper steps taken in a direction of updating the keyword research to ensure good results in the coming year. Impact on Business What will be the impact of the keyword on the business is a very important thing to analyze. One should forecast the monthly value of all the keywords which are included in the campaign. This can be done using the formula devised by the SEO world: Search Volume (Exact) X Target Position CTR X Conversion Rate X Conversion Value Here target position CTR is the average click through rate for the position which is aimed by each of the keyword. The CTRs assigned to each of the positions are subjective. To improve the data of CTR beyond industry data the SEO executives should look into the client specific click-through rates for various average positions by using tools of Google Webmaster like search queries report. Conversion Value varies depending on the type of sites for which SEO campaign is carried out. E-commerce sites which mainly depend on this should use AOV (Average Order Value). At the same time big firms can ignore this term because their service does not depend much on this component. Based on the goals the value of keywords is completely subjective. Goal specific conversion rates should be used for customization of the formula which best fits the needs. Mobile users Net users on mobile phones are increasing due to increasing use of Smartphones. These devices provide almost computer like experience of net surfing to the users or sometimes it is even better than that. This is the reason that advertisers have started customization of the internet marketing campaigns specific to mobile users.
This is the result that incorporating the data of mobile user behavior in keyword research for the SEO campaign is very crucial. The SEO personnel should analyze the amount of traffic that comes from mobile. The keywords which generated the most mobile visits should be analyzed. If the data collected from this analysis show that there is positive impact of organic mobile visitors then the search behavior of the mobile users should be studied to find out the more prevalent keywords on mobile devices. Till date approximately 33% of advertisers have a mobile optimized site. Thus with increasing number of mobile users the keyword selection procedure based on mobile users will create positive impact. Social Platforms Social media has become an integral part of all the SEO campaigns today. The social networks play a noticeable role in successful link building campaigns. This is the result that companies today are monitoring the social networks to improve the keyword optimization strategies. A robust social monitoring tool should be used to uncover trending topics in the social media and in turn getting the related keywords. Intelligent SEO people should use this medium to discover keywords related to the business and industry which are still not found by competitors. Organic search was and will be the most efficient way to acquire traffic and ranking for a website. Thus keyword research will continue to play an important part to get websites their share of organic traffic. SEO firm in India knows this and so they have been putting in a lot of effort in keyword research for every SEO campaign.